CN104504135A - Promotion account structure generation method and device - Google Patents
Promotion account structure generation method and device Download PDFInfo
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- CN104504135A CN104504135A CN201410855879.8A CN201410855879A CN104504135A CN 104504135 A CN104504135 A CN 104504135A CN 201410855879 A CN201410855879 A CN 201410855879A CN 104504135 A CN104504135 A CN 104504135A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2457—Query processing with adaptation to user needs
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The invention discloses a promotion account structure generation method and device. The promotion account structure generation method includes that acquiring limiting conditions for limiting the account structure of a promotion account; generating the promotion account structure of the promotion account according to the limiting conditions; acquiring keywords for generating the promotion account; matching the keywords to the promotion account structure to obtain the promotion account. The promotion account structure generation method and device are capable of solving the problem of low promotion account creating efficiency of the prior art and improving the promotion account creating efficiency.
Description
Technical field
The present invention relates to data processing field, in particular to a kind of generation method and apparatus of promoted account structure.
Background technology
When advertiser files an application to search engine, obtain SEM (Search Engine Marketing, search engine marketing) search promote after account, need manual creation structure of accounts, comprise promoted account, popularization plan in account knot hook, promote unit, keyword, several large fundamental such as intention.When carrying out establishment search account, prior art is that manual grading skill creates promoted account, popularization plan, promotes unit, and is added to one by one by keyword in popularization unit.Not only workload is huge for this pure artificial mode, consuming time, and easily occurs mistake and the problem such as to repeat.
For the problem that the efficiency comparison of prior art establishment promoted account is low, at present effective solution is not yet proposed.
Summary of the invention
Fundamental purpose of the present invention is the generation method and apparatus providing a kind of promoted account structure, with the problem that the efficiency comparison solving prior art establishment promoted account is low.
To achieve these goals, according to an aspect of the present invention, a kind of generation method of promoted account structure is provided.Generation method according to promoted account structure of the present invention comprises: the restrictive condition obtaining the promoted account structure for limiting described promoted account; The promoted account hierarchical structure of described promoted account is generated according to described restrictive condition; Obtain the keyword for generating described promoted account structure; And by described Keywords matching in described promoted account hierarchical structure, obtain described promoted account structure.
Further, the promoted account hierarchical structure generating described promoted account according to described restrictive condition comprises: generate the popularization plan in described promoted account according to described restrictive condition; Obtain the trade information belonging to described promoted account, and the popularization unit generated according to described trade information in described popularization plan, by described Keywords matching in described promoted account hierarchical structure, obtain described promoted account structure to comprise: by described Keywords matching in described popularization unit, obtain described promoted account structure.
Further, by described Keywords matching in described promoted account hierarchical structure, obtain described promoted account structure and comprise: the attribute obtaining described keyword; Obtain the match-type of described popularization unit; According to the attribute of described keyword and the match-type of described popularization unit by described Keywords matching in described popularization unit, wherein, described match-type comprise in number of words coupling, predetermined Keywords matching and seed words coupling any one or multiple.
Further, by described Keywords matching in described promoted account hierarchical structure, obtain described promoted account structure and comprise: after obtaining described keyword, obtain and promote address and promote regional information; Keyword according to the correction of described popularization regional information, obtains revised keyword; For described revised keyword adds described popularization address, obtain the keyword with described popularization address; And by there is the Keywords matching of described popularization address in described promoted account hierarchical structure, obtain described promoted account structure.
Further, by before in described Keywords matching to described promoted account hierarchical structure, described generation method also comprises: crawl and promote title and advertising slogan, and extract advertising creative from the advertising slogan crawled, wherein, described advertising slogan comprises described advertising creative and promotes keyword; From described keyword, obtain keyword pending, and obtain popularization title pending; And utilize described keyword pending and described advertising creative to generate the advertising slogan promoted, utilize the popularization title crawled described in described popularization title replacement pending, obtain the advertising slogan of described promoted account and promote title.
To achieve these goals, according to a further aspect in the invention, a kind of generating apparatus of promoted account structure is provided.Generating apparatus according to promoted account structure of the present invention comprises: the first acquiring unit, for obtaining the restrictive condition of the promoted account structure for limiting described promoted account; Generation unit, for generating the promoted account hierarchical structure of described promoted account according to described restrictive condition; Second acquisition unit, for obtaining the keyword for generating described promoted account structure; And matching unit, for by described Keywords matching in described promoted account hierarchical structure, obtain described promoted account.
Further, described generation unit comprises: generation module, for generating the popularization plan in described promoted account according to described restrictive condition; First acquisition module, for obtaining the trade information belonging to described promoted account, and the popularization unit generated according to described trade information in described popularization plan, described matching unit also for by described Keywords matching in described popularization unit, obtain described promoted account structure.
Further, described matching unit comprises: the second acquisition module, for obtaining the attribute of described keyword; 3rd acquisition module, for obtaining the match-type of described popularization unit; Matching module, for according to the attribute of described keyword and the match-type of described popularization unit by described Keywords matching in described popularization unit, wherein, described match-type comprise number of words coupling, predetermined Keywords matching and seed words coupling in any one or multiple.
Further, described matching unit comprises: the 4th acquisition module, for after obtaining described keyword, obtains and promotes address and promote regional information; Correcting module, for keyword according to the correction of described popularization regional information, obtains revised keyword; Adding module, for adding described popularization address for described revised keyword, obtaining the keyword with described popularization address; And matching module, for by there is the Keywords matching of described popularization address in described promoted account hierarchical structure, be promoted structure of accounts.
Further, described generating apparatus also comprises: extraction unit, for by before in described Keywords matching to described promoted account structure, crawl and promote title and advertising slogan, and from the advertising slogan crawled, extract advertising creative, wherein, described advertising slogan comprises described advertising creative and promotes keyword; 3rd acquiring unit, for obtaining keyword pending from described keyword, and obtains popularization title pending; And replacement unit, for utilizing described keyword pending and described advertising creative to generate the advertising slogan promoted, utilizing the popularization title crawled described in described popularization title replacement pending, obtain the advertising slogan of described promoted account and promote title.
By the present invention, generate promoted account hierarchical structure according to restrictive condition, and by Keywords matching in promoted account hierarchical structure, be promoted structure of accounts.In the present embodiment, without the need to manual creation structure of accounts, and achieve keyword to be automatically matched in promoted account structure, thus solve in prior art the problem that when creating promoted account, efficiency comparison is low, and then reach the effect improving the efficiency creating promoted account structure.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of the generation method of promoted account structure according to the embodiment of the present invention;
Fig. 2 is the process flow diagram of the generation method of promoted account structure according to the preferred embodiment of the invention; And
Fig. 3 is the schematic diagram of the generating apparatus of promoted account structure according to the embodiment of the present invention.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.
It should be noted that, term " first ", " second " etc. in instructions of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged in the appropriate case, so as embodiments of the invention described herein can with except here diagram or describe those except order implement.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
Embodiments provide a kind of generation method of promoted account structure.Fig. 1 is the process flow diagram of the generation method of promoted account structure according to the embodiment of the present invention.As shown in the figure, the generation method of this promoted account structure comprises the steps that S102 is to step S108:
Step S102, obtains the restrictive condition of the promoted account structure for limiting promoted account;
Step S104, generates the promoted account hierarchical structure of promoted account according to restrictive condition;
Step S106, obtains the keyword for generating promoted account; And
Step S108, by Keywords matching in promoted account hierarchical structure, is promoted structure of accounts.
Promoted account comprises popularization plan, and popularization plan comprises again popularization unit, promotes unit and comprises popularization keyword, forms the hierarchical relationship of promoted account like this from promoted account to the structure comprised step by step promoting unit.The restrictive condition of the structure of accounts of restriction promoted account comprises the conditions such as account budget, negative word, keyword quantity, intention quantity and acquiescence bid, limit according to each level of these different restrictive conditions to promoted account, what have multiple levels of different restrictive condition is combined to form the promoted account hierarchical structure that comprises hierarchical relationship and restrictive condition.The restrictive condition adopted due to each level may be different, and it also can be multiple for so generating promoted account hierarchical structure according to identical restrictive condition.By Keywords matching in promoted account structure, just account can be promoted, when the promoted account structure generated is multiple, after Keywords matching to promoted account hierarchical structure, multiple promoted account structure can be obtained, that is, as long as be provided for the restrictive condition and the keyword that generate promoted account structure, just can generate one or more promoted account structure, the promoted account structure that user can select one or more promoted account structure to use as it from the multiple promoted account structures generated.Due to promoted account structure can be generated according to restrictive condition, promoted account hierarchical structure and keyword, thus solve in prior art the low problem of the efficiency comparison that creates promoted account structure.Wherein, keyword can be obtained by the word of opening up of seed words, namely after getting seed words, just can obtain a large amount of keyword, one or more promoted account structure just can be generated after the restrictive condition and seed words of the account that puts it over, thus further simplify the step creating promoted account structure, improve the efficiency creating promoted account structure.
By above-described embodiment, generate promoted account hierarchical structure according to restrictive condition, and by Keywords matching in promoted account hierarchical structure, be promoted structure of accounts.In the present embodiment, without the need to manual creation structure of accounts, and achieve keyword to be automatically matched in promoted account structure, thus solve in prior art the problem that when creating promoted account, efficiency comparison is low, and then reach the effect improving the efficiency creating promoted account structure.
Alternatively, in structure of accounts, promoted account comprises popularization plan, and popularization plan comprises popularization unit, and keyword and intention are under the jurisdiction of popularization unit, the promoted account hierarchical structure generating promoted account according to restrictive condition comprises: generate the popularization plan in promoted account according to restrictive condition; Obtain the trade information belonging to promoted account, and generate the popularization unit in popularization plan according to trade information, by Keywords matching in promoted account hierarchical structure, be promoted structure of accounts and comprise: by Keywords matching in popularization unit, be promoted structure of accounts.
Restrictive condition can limit the budget in popularization plan, as budget every day.After generating popularization plan according to restrictive condition, trade information belonging to promoted account just can generate the popularization unit in popularization plan, such as, trade information is " tourist industry ", and the popularization unit of generation is " internal travel [broad match] ", " international tourism [exact matching] ", " trip holiday [phrase match] " and " short distance trip ".Promote unit and comprise keyword, Keywords matching just can be promoted structure of accounts in popularization unit.
Particularly, by Keywords matching in promoted account hierarchical structure, be promoted structure of accounts and comprise: the attribute obtaining keyword; Obtain the match-type promoting unit; According to the attribute of keyword and promote unit match-type by Keywords matching in popularization unit, wherein, match-type comprise in number of words coupling, predetermined Keywords matching and seed words coupling any one or multiple.
Obtain the attribute of keyword, the attribute of keyword comprises the match-type etc. of the content of keyword, number of words, seed words belonging to keyword and keyword, such as: the match-type of keyword " Jiu Zhaigou five day tour " is broad match, the match-type promoting unit is extensively, is so matched by the keyword " Jiu Zhaigou five day tour " being all broad match and promotes in unit.Such as: internal travel [broad match] and short distance trip [broad match], according to attribute and the match-type of keyword, the popularization unit corresponding to the match-type consistent with the attribute of keyword is searched from the match-type promoting unit, and by Keywords matching in the popularization unit found.Match-type comprise in number of words coupling, predetermined Keywords matching and seed words coupling any one or multiple, such as, promoting the match-type of unit is number of words coupling, and so keyword " five day tours " coupling promotes " the short distance trip " of unit; The match-type promoting unit is predetermined Keywords matching: so keyword " Jiu Zhaigou " coupling promotes " internal travel " of unit; The match-type promoting unit is seed words coupling, so " famous mountain " is seed words, expanding out " Mount Huang tourism " is keyword, so when carrying out Keywords matching, can mate according to the Keywords matching table preset, such as, coupling trip keyword " Mount Huang tourism " in " famous mountain " grouping.
Alternatively, in order to carry out the input of promotion message, also need input region and the input address of determining promotion message, by Keywords matching in promoted account structure, be promoted account to comprise: after obtaining keyword, obtain and promote address and promote regional information; According to popularization regional information correction keyword, obtain revised keyword; Promote address for revised keyword adds, obtain that there is the keyword promoting address; And will there is the Keywords matching of popularization address in promoted account structure.
Promote the network address that address will be thrown in for the promotion message in this promoted account, promote the information of the region that regional information will be thrown in for the promotion message in this promoted account, as Beijing, Hebei, the Inner Mongol etc.The keyword obtained owing to opening up word according to seed words has a lot, promotion message in promoted account can be embodied more accurately to make the keyword matched in promoted account structure, can according to popularization regional information correction keyword, make revised keyword more meet the requirement of the region that promotion message will be thrown in, make promotion message can play larger effect.After obtaining revised keyword, address is promoted for revised keyword adds, revised keyword is made to have popularization address, and this is had promote the Keywords matching of address in promoted account structure, the keyword in promoted account is made to have popularization address, utilize this promoted account just the popularization address that keyword has according to it can be thrown in, thus reach the object of throwing in advertisement.
Alternatively, crawl and promote title and advertising slogan, and extract advertising creative from the advertising slogan crawled, wherein, advertising slogan comprises advertising creative and promotes keyword; From keyword, obtain keyword pending, and obtain popularization title pending; And utilize keyword pending and advertising creative to generate the advertising slogan promoted, utilize popularization title pending to replace the popularization title crawled, be promoted the advertising slogan of account and promote title.
Keyword in promoted account exists with the form of advertising slogan.By extract advertising creative and keyword pending can generate one or more advertising slogan, each keyword of promoted account can exist with the form of advertising slogan.Such as, the advertising slogan crawled is " relieved search has V to ensure ", and the popularization title crawled is " V ", and in this advertising slogan, " search " and " V " is keyword, " it is relieved ..., have ... ensure " be advertising creative.If keyword pending is " browsing " and " Q ", the advertising slogan then utilizing keyword pending and advertising creative to generate is " relievedly browsing; have Q to ensure ", and utilize the popularization title " V " that popularization title " browser " pending replacement crawls, the popularization title being promoted account is " browser ".By crawling advertising slogan and extracting the advertising creative of advertising slogan, by replacing the keyword in advertising slogan, being promoted the advertising slogan of account, similarly, replacing the popularization title that the popularization title crawled is promoted account.
Pass through above-described embodiment, utilization crawls and replacement technology, advertising creative is extracted from the advertising slogan crawled, and according to advertising creative and keyword pending, the keyword in the advertising slogan crawled is replaced with keyword pending, thus the advertising creative utilizing extraction to obtain and keyword pending are promoted the advertising slogan of account, and do not need manually to arrange advertising slogan for promoted account, solve in prior art the problem that the efficiency comparison that creates promoted account is low, reach the effect improving the efficiency generating promoted account.
Below in conjunction with Fig. 2, the generation method of the promoted account structure of the embodiment of the present invention is described.
Step S201, application promoted account.Promoted account is used for opening an account and paying the fees, but this step is nonessential.
Step S203, data restrictive condition.Restrictive condition is for limiting the structure of accounts of the promoted account of generation, and restrictive condition comprises keyword quantity, negative word, intention quantity and acquiescence bid etc.
Step S205, generates promoted account, comprises step S2051 to step S2062, and wherein, step S2051 to step S2053 is for creating popularization plan; Step S2054 to step S2056 is creating unit; Step S2057 to step S259 for determining seed words, and is the keyword interpolation network address; Step S2060 to step S2062 is for determining advertising slogan and promoting title.
Step S2051, determine account and plan budget every day, i.e. the restrictive condition of promoted account and popularization plan is budget every day.Promoted account structure comprises promoted account and popularization plan, and the restrictive condition of promoted account structure comprises the restrictive condition to promoted account, also comprises the restrictive condition to popularization plan.
Step S2052, creates plan automatically.Namely the restrictive condition of promoted account and popularization plan is utilized to create popularization plan.Model of creation according to the popularization plan preset creates popularization plan.
Step S2053, with eliminating IP, the negative word according to input judges whether the plan created meets the requirements, if met the requirements, then perform step S207, otherwise, perform step S209.
Step S2054, determines affiliated industry, namely determines the industry belonging to promoted account.
Step S2055, creates grouping automatically, and the industry namely belonging to promoted account creates promotes unit.Trade information belonging to promoted account just can generate the popularization unit in popularization plan, and such as, trade information is " tourist industry ", is " internal travel [broad match] " according to the popularization unit of predetermined model generation.
Step S2056, according to acquiescence bid and the negative word of input, determines whether the grouping created meets the requirements.Namely according to restrictive condition (acquiescence bid and negative word), determine whether the popularization unit created meets the requirement of acquiescence bid and negative word, namely the bid of unit is promoted not higher than acquiescence bid, promote unit and be provided with negative word, if met the requirements, then perform step S207, otherwise, perform step S209.
When search word hit negative keyword, when search word and keyword literal just the same, advertisement is demonstrated.Such as, when keyword sets again " software " for negative word for while " software of bidding ".When search word is " little head price modification software ", this advertisement cannot represent, but when search word for this advertisement time " little head bid software " can be demonstrated.Wherein, by arranging negative word in popularization unit, the accuracy of search can be improved, and prevent unnecessary cost.
Step S2057, determines seed words, promotes URL and promotes region.Namely determine seed words, promote address and promote region.
Step S2058, expands word automatically, and fills in acquiescence URL and bid.Namely automatically carry out expansion word according to seed words, obtain multiple keyword, and promote address for the keyword obtained adds.
Step S2059, according to bid information and the keyword quantity of input, judges whether the keyword created meets the requirements, if met the requirements, then performs step S207, otherwise, perform step S209.
Step S2060, determines advertising slogan, promotes title.
Step S2061, automatically produces intention (using the page to crawl and replacement technology), namely generates and promote intention.
According to the intention quantity inputted and intention negative word, step S2062, judges whether the intention generated meets the requirements, if met the requirements, then perform step S207, otherwise, perform step S209.
Step S207, is indexed in newly-built promoted account.
Step S209, is not indexed in newly-built account.
The embodiment of the present invention additionally provides a kind of generating apparatus of promoted account structure.The generating apparatus of the promoted account structure that the generation method of the promoted account structure of the embodiment of the present invention can be provided by the embodiment of the present invention performs, and the generating apparatus of the promoted account structure of the embodiment of the present invention also may be used for the generation method performing the promoted account structure that the embodiment of the present invention provides.
Fig. 3 is the schematic diagram of the generating apparatus of promoted account structure according to the embodiment of the present invention.As shown in Figure 3, this generating apparatus comprises: the first acquiring unit 10, generation unit 20, second acquisition unit 30 and matching unit 40.
First acquiring unit 10 is for obtaining the restrictive condition of the promoted account structure for limiting promoted account;
Generation unit 20 is for generating the promoted account hierarchical structure of promoted account according to restrictive condition;
Second acquisition unit 30 is for obtaining the keyword for generating promoted account structure; And
Matching unit 40 for by Keywords matching in promoted account hierarchical structure, be promoted structure of accounts.
Promoted account comprises popularization plan, and popularization plan comprises again popularization unit, promotes unit and comprises popularization keyword, forms the hierarchical relationship of promoted account like this from promoted account to the structure comprised step by step promoting unit.The restrictive condition of the structure of accounts of restriction promoted account comprises the conditions such as account budget, negative word, keyword quantity, intention quantity and acquiescence bid, limit according to each level of these different restrictive conditions to promoted account, what have multiple levels of different restrictive condition is combined to form the promoted account hierarchical structure that comprises hierarchical relationship and restrictive condition.The restrictive condition adopted due to each level may be different, and it also can be multiple for so generating promoted account hierarchical structure according to identical restrictive condition.By Keywords matching in promoted account structure, just account can be promoted, when the promoted account structure generated is multiple, after Keywords matching to promoted account hierarchical structure, multiple promoted account structure can be obtained, that is, as long as be provided for the restrictive condition and the keyword that generate promoted account structure, just can generate one or more promoted account structure, the promoted account structure that user can select one or more promoted account structure to use as it from the multiple promoted account structures generated.Due to promoted account structure can be generated according to restrictive condition, promoted account hierarchical structure and keyword, thus solve in prior art the low problem of the efficiency comparison that creates promoted account structure.Wherein, keyword can be obtained by the word of opening up of seed words, namely after getting seed words, just can obtain a large amount of keyword, one or more promoted account structure just can be generated after the restrictive condition and seed words of the account that puts it over, thus further simplify the step creating promoted account structure, improve the efficiency creating promoted account structure.
By above-described embodiment, generate promoted account hierarchical structure according to restrictive condition, and select one of them structure of accounts as promoted account structure, and by Keywords matching in the promoted account structure selected, be promoted structure of accounts.In the present embodiment, without the need to manual creation structure of accounts, and achieve keyword to be automatically matched in promoted account structure, thus solve in prior art the problem that when creating promoted account, efficiency comparison is low, and then reach the effect improving the efficiency creating promoted account structure.
Alternatively, in structure of accounts, promoted account comprises popularization plan, popularization plan comprises popularization unit, and keyword and intention are under the jurisdiction of popularization unit, generation unit comprises: generation module, for generating the popularization plan in described promoted account according to described restrictive condition; First acquisition module, for obtaining the trade information belonging to described promoted account, and generates the popularization unit in described popularization plan according to described trade information.Described matching unit also for by described Keywords matching in described popularization unit, obtain described promoted account structure.
Restrictive condition can limit the budget in popularization plan, as budget every day.After generating popularization plan according to restrictive condition, trade information belonging to promoted account just can generate the popularization unit in popularization plan, such as, trade information is " tourist industry ", and the popularization unit of generation is " internal travel [broad match] ", " international tourism [exact matching] ", " trip holiday [phrase match] " and " short distance trip ".Promote unit and comprise keyword, Keywords matching just can be promoted structure of accounts in popularization unit.
Particularly, matching unit comprises: the second acquisition module, for obtaining the attribute of keyword; 3rd acquisition module, for obtaining the match-type promoting unit; Matching module, for according to the attribute of keyword and promote unit match-type by Keywords matching in popularization unit, wherein, match-type comprise in number of words coupling, predetermined Keywords matching and seed words coupling any one or multiple.
Obtain the attribute of keyword, such as keyword: " Jiu Zhaigou five day tour " its match-type is broad match, the match-type promoting unit is extensive, such as: internal travel [broad match] and short distance trip [broad match], according to attribute and the match-type of keyword, the popularization unit corresponding to the match-type consistent with the attribute of keyword is searched from the match-type promoting unit, and by Keywords matching in the popularization unit found.Match-type comprise number of words coupling, predetermined Keywords matching and seed words coupling in any one or multiple, wherein, number of words coupling such as: " five day tours " coupling " short distance trip "; Predetermined Keywords matching is " Jiu Zhaigou " coupling " internal travel "; Seed words coupling is seed words for " famous mountain ", expands out " Mount Huang tourism " etc.
Alternatively, in order to carry out the input of promotion message, also need input region and the input address of determining promotion message, namely matching unit comprises: the 4th acquisition module, for after obtaining keyword, obtains and promotes address and promote regional information; Correcting module, for according to popularization regional information correction keyword, obtains revised keyword; Adding module, for promoting address for revised keyword adds, obtaining that there is the keyword promoting address; And matching module, for by there is the Keywords matching of popularization address in promoted account hierarchical structure, be promoted structure of accounts.
Promote the network address that address will be thrown in for the promotion message in this promoted account, promote the information of the region that regional information will be thrown in for the promotion message in this promoted account, as Beijing, Hebei, the Inner Mongol etc.The keyword obtained owing to opening up word according to seed words has a lot, promotion message in promoted account can be embodied more accurately to make the keyword matched in promoted account structure, can according to popularization regional information correction keyword, make revised keyword more meet the requirement of the region that promotion message will be thrown in, make promotion message can play larger effect.After obtaining revised keyword, address is promoted for revised keyword adds, revised keyword is made to have popularization address, and this is had promote the Keywords matching of address in promoted account structure, the keyword in promoted account is made to have popularization address, utilize this promoted account just the popularization address that keyword has according to it can be thrown in, thus reach the object of throwing in advertisement.
Alternatively, this generating apparatus also comprises: extraction unit, for by before in Keywords matching to promoted account structure, crawl and promote title and advertising slogan, and extract advertising creative from the advertising slogan crawled, wherein, advertising slogan comprises advertising creative and promotes keyword; 3rd acquiring unit, for obtaining keyword pending from keyword, and obtains popularization title pending; And replacement unit, for utilizing keyword pending and advertising creative to generate the advertising slogan promoted, utilizing popularization title pending to replace the popularization title crawled, being promoted the advertising slogan of account and promoting title.
Keyword in promoted account exists with the form of advertising slogan.By extract advertising creative and keyword pending can generate one or more advertising slogan, each keyword of promoted account can exist with the form of advertising slogan.Such as, the advertising slogan crawled is " relieved search has V to ensure ", and the popularization title crawled is " V ", and in this advertising slogan, " search " and " V " is keyword, " it is relieved ..., have ... ensure " be advertising creative.If keyword pending is " browsing " and " Q ", the advertising slogan then utilizing keyword pending and advertising creative to generate is " relievedly browsing; have Q to ensure ", utilizes to promote title " browser " and replace the popularization title " V " crawled, and the popularization title being promoted account is " browser ".By crawling advertising slogan and extracting the advertising creative of advertising slogan, by replacing the keyword in advertising slogan, being promoted the advertising slogan of account, similarly, replacing the popularization title that the popularization title crawled is promoted account.
Pass through above-described embodiment, utilization crawls and replacement technology, advertising creative is extracted from the advertising slogan crawled, and according to advertising creative and keyword pending, the keyword in the advertising slogan crawled is replaced with keyword pending, thus the advertising creative utilizing extraction to obtain and keyword pending are promoted the advertising slogan of account, and do not need manually to arrange advertising slogan for promoted account, solve in prior art the problem that the efficiency comparison that creates promoted account is low, reach the effect improving the efficiency generating promoted account.
If the integrated unit in above-described embodiment using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in the storage medium that above computer can read.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in storage medium, comprises all or part of step of some instructions in order to make one or more computer equipment (can be personal computer, server or the network equipment etc.) perform method described in each embodiment of the present invention.
In the above embodiment of the present invention, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a generation method for promoted account structure, is characterized in that, comprising:
Obtain the restrictive condition of the promoted account structure for limiting described promoted account;
The promoted account hierarchical structure of described promoted account is generated according to described restrictive condition;
Obtain the keyword for generating described promoted account structure; And
By described Keywords matching in described promoted account hierarchical structure, obtain described promoted account structure.
2. generation method according to claim 1, is characterized in that,
The promoted account hierarchical structure generating described promoted account according to described restrictive condition comprises: generate the popularization plan in described promoted account according to described restrictive condition; Obtain the trade information belonging to described promoted account, and generate the popularization unit in described popularization plan according to described trade information,
By described Keywords matching in described promoted account hierarchical structure, obtain described promoted account structure and comprise: by described Keywords matching in described popularization unit, obtain described promoted account structure.
3. generation method according to claim 2, is characterized in that, by described Keywords matching in described promoted account hierarchical structure, obtains described promoted account structure and comprises:
Obtain the attribute of described keyword;
Obtain the match-type of described popularization unit;
According to the attribute of described keyword and the match-type of described popularization unit by described Keywords matching in described popularization unit, wherein, described match-type comprise in number of words coupling, predetermined Keywords matching and seed words coupling any one or multiple.
4. generation method according to claim 1 and 2, is characterized in that, by described Keywords matching in described promoted account hierarchical structure, obtains described promoted account structure and comprises:
After obtaining described keyword, obtain and promote address and promote regional information;
Keyword according to the correction of described popularization regional information, obtains revised keyword;
For described revised keyword adds described popularization address, obtain the keyword with described popularization address; And
By there is the Keywords matching of described popularization address in described promoted account hierarchical structure, obtain described promoted account structure.
5. generation method according to claim 4, is characterized in that, by before in described Keywords matching to described promoted account hierarchical structure, described generation method also comprises:
Crawl and promote title and advertising slogan, and extract advertising creative from the advertising slogan crawled, wherein, described advertising slogan comprises described advertising creative and promotes keyword;
From described keyword, obtain keyword pending, and obtain popularization title pending; And
Utilize described keyword pending and described advertising creative to generate the advertising slogan promoted, utilize the popularization title crawled described in described popularization title replacement pending, obtain the advertising slogan of described promoted account and promote title.
6. a generating apparatus for promoted account structure, is characterized in that, comprising:
First acquiring unit, for obtaining the restrictive condition of the promoted account structure for limiting described promoted account;
Generation unit, for generating the promoted account hierarchical structure of described promoted account according to described restrictive condition;
Second acquisition unit, for obtaining the keyword for generating described promoted account structure; And
Matching unit, for by described Keywords matching in described promoted account hierarchical structure, obtain described promoted account structure.
7. generating apparatus according to claim 6, is characterized in that,
Described generation unit comprises: generation module, for generating the popularization plan in described promoted account according to described restrictive condition; First acquisition module, for obtaining the trade information belonging to described promoted account, and generates the popularization unit in described popularization plan according to described trade information,
Described matching unit also for by described Keywords matching in described popularization unit, obtain described promoted account structure.
8. generating apparatus according to claim 7, is characterized in that, described matching unit comprises:
Second acquisition module, for obtaining the attribute of described keyword;
3rd acquisition module, for obtaining the match-type of described popularization unit;
Matching module, for according to the attribute of described keyword and the match-type of described popularization unit by described Keywords matching in described popularization unit, wherein, described match-type comprise number of words coupling, predetermined Keywords matching and seed words coupling in any one or multiple.
9. the generating apparatus according to claim 6 or 7, is characterized in that, described matching unit comprises:
4th acquisition module, for after obtaining described keyword, obtains and promotes address and promote regional information;
Correcting module, for keyword according to the correction of described popularization regional information, obtains revised keyword;
Adding module, for adding described popularization address for described revised keyword, obtaining the keyword with described popularization address; And
Matching module, for by having the Keywords matching of described popularization address in described promoted account hierarchical structure, is promoted structure of accounts.
10. generating apparatus according to claim 9, is characterized in that, described generating apparatus also comprises:
Extraction unit, for by before in described Keywords matching to described promoted account structure, crawls and promotes title and advertising slogan, and extract advertising creative from the advertising slogan crawled, and wherein, described advertising slogan comprises described advertising creative and promotes keyword;
3rd acquiring unit, for obtaining keyword pending from described keyword, and obtains popularization title pending; And
Replacement unit, for utilizing described keyword pending and described advertising creative to generate the advertising slogan promoted, utilizing the popularization title crawled described in described popularization title replacement pending, obtains the advertising slogan of described promoted account and promote title.
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Denomination of invention: Promotion account structure generation method and device Effective date of registration: 20190531 Granted publication date: 20180918 Pledgee: Shenzhen Black Horse World Investment Consulting Co., Ltd. Pledgor: Beijing Guoshuang Technology Co.,Ltd. Registration number: 2019990000503 |
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