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VeröffentlichungsnummerCN104572846 A
PublikationstypAnmeldung
AnmeldenummerCN 201410773140
Veröffentlichungsdatum29. Apr. 2015
Eingetragen12. Dez. 2014
Prioritätsdatum12. Dez. 2014
Auch veröffentlicht unterWO2016091044A1
Veröffentlichungsnummer201410773140.2, CN 104572846 A, CN 104572846A, CN 201410773140, CN-A-104572846, CN104572846 A, CN104572846A, CN201410773140, CN201410773140.2
Erfinder刘海涛
Antragsteller百度在线网络技术(北京)有限公司
Zitat exportierenBiBTeX, EndNote, RefMan
Externe Links:  SIPO, Espacenet
Method, device and system for recommending hot words
CN 104572846 A
Zusammenfassung
The invention provides a method, a device and a system for recommending hot words. When a searching requirement of a user is recognized, recommended hot words are shown in other interface areas except for a searching frame, wherein the recommended hot words comprise at least one of the hot words shown in a resource list form corresponding to a searching result and the hot words shown in a detail page form corresponding to the searching result. According to the method, the device and the system provided by the invention, the user can see more recommended hot words during a searching process, the searching requirement of the user is met as far as possible, sufficient reference value is supplied to the user, and the problem that the user does not know how to search when the user enters into an application is avoided.
Ansprüche(31)  übersetzt aus folgender Sprache: Chinesisch
1.一种热词推荐方法,其特征在于,该方法包括: 识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词; 其中所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 A hot words recommended method, wherein the method comprises: identifying the needs of the user with the search, the show recommend other hot words in the search box in addition to the interface region; and wherein the recommendation includes a corresponding hot word search results resource list-style show hot words and at least one corresponding to the search results page style hot words with more details in the show.
2.根据权利要求1所述的方法,其特征在于,所述识别出用户具有搜索需求包括: 获取到用户点击搜索框的操作。 2. A method according to claim 1, wherein the identified user has a search requirements include: Get the user clicks on the search box operation.
3.根据权利要求1所述的方法,其特征在于,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 3. The method according to claim 1, characterized in that the hot words corresponding to the search results to show the list of resources, including general recommendation style hot words and special type recommended hot words; the general recommended hot words corresponding to the resource list style show search results include: the general recommendation to match hot words in the search database resources; the special type of hot words corresponding to the recommended resource list style show search results include: the special type recommended hot word in the search database thematic match to the resources contained; the hot words corresponding to the search results page details, style show for the special type recommended hot words.
4.根据权利要求3所述的方法,其特征在于,采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 4. The method according to claim 3, wherein the ordinary copy of the recommended way to show the ordinary hot words, the use of special type of logo or special type of identification in conjunction with ordinary copy of the recommended way to show the special type of hot words .
5.根据权利要求4所述的方法,其特征在于,所述特型标识包括图片、突出显示或者重点标识符。 5. The method according to claim 4, characterized in that said special type identification includes images, highlight or focus identifier.
6.根据权利要求1所述的方法,其特征在于,该方法还包括: 初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 6. The method according to claim 1, characterized in that the method further comprises: the initial display when the search box to display search Recommended hot words in the search box.
7.根据权利要求6所述的方法,其特征在于,所述在除搜索框之外的其他界面区域展现推荐热词包括所述搜索推荐热词。 7. The method according to claim 6, wherein the hot words show recommended including recommended hot words in the search area in addition to the other interface of the search box.
8.根据权利要求1所述的方法,其特征在于,所述在除搜索框之外的其他界面区域展现推荐热词包括: 根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 8. The method according to claim 1, characterized in that the hot words show the recommended interface included in the other region except the search box: hot words on the recommendation of priority, prefers the high-priority recommendations hot words In addition to the other interface region show the search box; hot words which recommended priority by the search heat, hot words type, whether it has been the client's user searched for, whether it is search Recommended hot words at least one OK.
9.根据权利要求1所述的方法,其特征在于,该方法还包括: 当所述推荐热词被选择时,获取并展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 9. The method according to claim 1, characterized in that the method further comprising: when the recommended hot word is selected, obtain and show the recommended hot words corresponding resource list style search results or the recommendation Hot words corresponding resource details page.
10.根据权利要求9所述的方法,其特征在于,在所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热!•r] ο 10. The method according to claim 9, wherein the entry information including resources recommended hot words corresponding to the entry information resources within the sub-resource related resource entry information in the resource details page or a secondary search Recommended hot! • r] ο
11.根据权利要求9所述的方法,其特征在于,所述资源详情页以静态的样式展现,或者以可滑动的样式展现。 11. The method according to claim 9, characterized in that said resource details page style static display, or to show the slidable style.
12.根据权利要求1至11任一权项所述的方法,其特征在于,该方法还包括:预先从服务端获取推荐热词并存储于本地;在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, 在识别出用户具有搜索需求时,从服务端获取推荐热词,将获取的推荐热词依据预先设置的展现样式进行展现。 12. 1-11 with either the right of a method according to claim, wherein the method further comprises: a hot word in advance for recommendations from the server and stored locally; when performing the show recommend hot words, the Recommended hot words stored locally on the basis of pre-set show style will be demonstrated; or, in the recognition that the user has the search needs to get recommendation from the server hot words, hot words show the style recommended based on the acquired set in advance show.
13.一种热词推荐方法,其特征在于,该方法包括: 将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 13. A hot words recommended method, wherein the method comprises: hot words will recommend to the client so that the client recognizes that the user has the search needs when, in addition to the search box to show the other interface region Recommended said hot words, hot words the recommendation includes a corresponding search results for hot words resource list style show and a corresponding search results for at least one more details in the page style hot word in the show.
14.根据权利要求13所述的方法,其特征在于,在接收到所述客户端的连接请求时,将所述推荐热词发送给客户端;或者, 在接收到所述客户端识别出用户具有搜索需求时发送的请求时,将所述推荐热词发送给客户端。 14. The method according to claim 13, characterized in that, upon receiving the connection request of the client, the hot words recommended to the client; or, upon receipt of the client recognizes that the user has When the request is sent search needs, the recommended hot words sent to the client.
15.根据权利要求13所述的方法,其特征在于,该方法还包括: 根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 15. The method according to claim 13, characterized in that the method further comprising: the search statistics, user attributes, hot words type and operating at least one recommendation information is determined to recommend to the client to send the Hot words; wherein after the search statistics for the client to upload search terms and search results of operation information at least a statistical analysis of the results obtained.
16.一种热词推荐装置,其特征在于,该装置包括: 识别单元,用于识别用户需求; 第一展现单元,用于所述识别单元识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 16. A heat-word recommendation means, wherein, the apparatus comprising: identifying means for identifying user needs; a first display unit for said recognition unit recognizes that the user has a time search needs, in addition to the search box other interfaces outside the region to show the recommended hot words, hot words hot word of the recommendation includes a corresponding search results in resources and a corresponding list-style show at least one of the search results page style hot words with more details in the show.
17.根据权利要求16所述的装置,其特征在于,所述识别单元,具体用于获取到用户点击搜索框的操作时,识别出用户具有搜索需求。 17. The apparatus according to claim 16, characterized in that the identification unit, particularly for acquiring the user clicks on the search box operation, recognizes that the user has a search requirements.
18.根据权利要求16所述的装置,其特征在于,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 18. The apparatus according to claim 16, characterized in that the hot words corresponding to the search results to show the list of resources, including general recommendation style hot words and special type recommended hot words; the general recommended hot words corresponding to the resource list style show search results include: the general recommendation to match hot words in the search database resources; the special type of hot words corresponding to the recommended resource list style show search results include: the special type recommended hot word in the search database thematic match to the resources contained; the hot words corresponding to the search results page details, style show for the special type recommended hot words.
19.根据权利要求18所述的装置,其特征在于,所述第一展现单元,具体用于采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 19. The apparatus of claim 18, wherein, wherein the first to show the unit, concrete way using ordinary copy of the general recommendation for presenting hot words, the use of special type of logo or special type of identification in conjunction with ordinary copy The recommended way to show the special type of hot words.
20.根据权利要求19所述的装置,其特征在于,所述特型标识包括图片、突出显示或者重点标识符。 20. The apparatus according to claim 19, characterized in that said special type of identification include images, highlight or focus identifier.
21.根据权利要求16所述的装置,其特征在于,该装置还包括: 第二展现单元,用于初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 21. The apparatus according to claim 16, wherein the apparatus further comprises: a second to show the unit, for the initial display when the search box to display search Recommended hot words in the search box.
22.根据权利要求21所述的装置,其特征在于,所述第一展现单元展现的所述推荐热词包括所述搜索推荐热词。 22. The apparatus according to claim 21, wherein said first to show the unit to show the recommended hot words including the search Recommended hot words.
23.根据权利要求16所述的装置,其特征在于,所述第一展现单元,具体用于根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 23. The apparatus according to claim 16, characterized in that said first show the unit, particularly for hot words on the recommendation of priority, prefers the high-priority recommendations hot word in the search box in addition to other to show the interface region; hot words which recommended priority by the search heat, hot words type, whether it has been the client's user searched for, whether it is search Recommended hot words at least one OK.
24.根据权利要求16所述的装置,其特征在于,该装置还包括: 结果获取单元,用于当所述推荐热词被选择时,获取所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页; 第三展现单元,用于展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 24. The apparatus according to claim 16, wherein the apparatus further comprises: a result acquiring unit for hot words when the recommendation is selected to obtain the recommended hot words corresponding resource list style search results Recommended hot words or the corresponding resource details page; third show means for presenting the recommendation of hot words corresponding resource list style search results or the recommended hot words corresponding resource details page.
25.根据权利要求24所述的装置,其特征在于,所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热!•r] ο 25. The apparatus according to claim 24, characterized in that the resource details page includes the recommended hot words corresponding resource entry information, entry information resources within the sub-resources associated with the resource entry information or the secondary search Recommended hot ! • r] ο
26.根据权利要求24所述的装置,其特征在于,所述第三展现单元以静态的样式或者以可滑动的样式展现所述资源详情页。 26. The apparatus according to claim 24, characterized in that said third display unit for a static pattern or a pattern to show the slidable resource details page.
27.根据权利要求16所述的装置,其特征在于,该装置包括:获取单元; 所述获取单元,用于从服务端获取推荐热词并存储于本地;所述第一展现单元在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, 所述获取单元,用于在所述识别单元识别出用户具有搜索需求时,从服务端获取推荐热词;所述第一展现单元将所述获取单元获取的推荐热词依据预先设置的展现样式进行展现。 27. The apparatus according to claim 16, characterized in that the apparatus comprises: acquisition means; said acquisition means for acquiring from the server recommended hot words and stored in the local; the implementation of the first display unit Recommended hot words when said show, will showcase the style locally stored recommend hot words will be displayed according to pre-set; or the acquisition unit for, when the recognition unit recognizes that the user has the search needs to get recommendation from the server Hot words; the first to show the unit will show the style of the basis for recommendations hot word acquiring unit set in advance show.
28.一种热词推荐装置,其特征在于,该装置包括: 发送单元,用于将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 28. A heat-term recommendation apparatus, wherein the apparatus comprises: a transmission unit for hot words will recommend to the client so that the client recognizes that the user has the search needs, in addition to the search box Other interface region show the recommended hot words, hot words the recommendation includes a corresponding search results for hot words resource list style show and a corresponding search results for at least one more details in the page style hot word in the show.
29.根据权利要求28所述的装置,其特征在于,该装置还包括:接收单元,用于在接收到所述客户端的连接请求时,或者在接收到所述客户端识别出用户具有搜索需求时发送的请求时,触发所述发送单元将推荐热词发送给所述客户端。 29. The apparatus according to claim 28, characterized in that, the apparatus further comprising: a receiving unit for receiving a connection request at the client, or the client receives a user having identified search needs When the request is sent to trigger the sending unit will recommend the hot word is sent to the client.
30.根据权利要求28所述的装置,其特征在于,该装置还包括:确定单元,用于根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 30. The apparatus according to claim 28, wherein the apparatus further comprises: determining unit for search statistics, at least one user attribute, hot words type and operational recommendation information is determined to the wherein after the search statistics for the client to upload search terms and search results operating information at least a statistical analysis of the results obtained; Recommended hot words sent by the client.
31.一种热词推荐系统,其特征在于,该系统包括:客户端和服务端; 所述客户端包括如权利要求16至27任一权项所述的装置; 所述服务端包括如权利要求28至30任一权项所述的装置。 31. A heat-term recommendation system, wherein the system includes: client and server; the client comprises apparatus of claim 16 to 27 to any one of the preceding claims; the service end comprises Claim device according to one of claims 28 to 30, any requirements.
Beschreibung  übersetzt aus folgender Sprache: Chinesisch
一种热词推荐方法、装置和系统 A thermal words recommended method, apparatus and system

【技术领域】 TECHNICAL FIELD

[0001] 本发明涉及计算机应用技术领域,特别涉及一种热词推荐方法、装置和系统。 [0001] The present invention relates to the field of computer technology, particularly to a hot word recommended method, apparatus and system. 【背景技术】 【Background technique】

[0002] 从移动设备用户的角度来说,随着智能移动设备的快速普及和移动网络速度的大幅提升,人们对零散时间内的重要信息和应用获取有了越来越高的要求。 [0002] from the mobile device user's perspective, with the rapid adoption of smart mobile devices and greatly enhance the mobile network speed, people important information and applications with fragmented time access to ever-increasing demands. 随着移动互联网应用和数据信息的爆炸性增长,用户不可能搜索或者查看所有的信息,而且有的用户也往往不知该搜索什么搜索词或信息内容,因此如何有效地给用户推荐较好的搜索词或信息内容,使得用户在较短时间内找到其所需成为目前的一种迫切需求。 With the explosive growth of mobile Internet applications and data information, the user can not search or to view all the information, but some users often do not know what search terms to the search or content, so how better to give users recommend search terms or content, allowing users to find their desired become a pressing demand in a relatively short time.

[0003] 以应用商店类的客户端为例,用户打开应用商店类的客户端时,很多是希望通过搜索来下载一些应用安装于智能移动终端,为了给用户以引导,现有技术中在应用商店类的客户端的首页搜索栏,可以显示一个搜索热词的名字,如图1中所示,在搜索栏中显示“百度手机助手”,这一搜索热词通常是目前搜索热度最高的词,或者是基于一定运营策略而推荐的热词等,首页界面的其他地方显示的都是一些具体的热门应用可供用户下载。 [0003] In the client application store category, for example, when the user opens a client application stores and the like, many want to download some applications by searching mounted on smart mobile terminals, in order to guide the user to the prior art in the application Shop class client home search bar, you can display the name of a search for hot words, as shown in Figure 1, shows "Baidu Mobile Assistant" in the search field, the search for hot words is usually the highest heat word search, or elsewhere based on certain operational strategies and recommended hot words, etc. Home screen displays are some specific popular applications available for users to download. 但一个搜索热词往往不能满足用户的需求,也不能给不同用户提供足够的参考价值。 But a search for hot words often can not meet the needs of users, it does not give users enough different reference value.

【发明内容】 SUMMARY OF THE INVENTION

[0004] 有鉴于此,本发明提供了一种热词推荐方法、装置和系统,以便于尽可能满足用户的搜索需求,给用户提供足够的参考价值。 [0004] In view of this, the present invention provides a heat-word recommendation methods, devices and systems in order to meet the user's search needs as much as possible, to provide sufficient reference value.

[0005] 具体技术方案如下: [0005] The specific technical programs are as follows:

[0006] 本发明提供了一种热词推荐方法,该方法包括: [0006] The present invention provides a heat-word recommendation, the method comprising:

[0007] 识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词; When the [0007] recognizes that the user has the search needs, in addition to the other interface region search box to show the recommended hot words;

[0008] 其中所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 [0008] wherein the recommendation includes a corresponding hot word search results in the resource list-style show of hot words and at least one corresponding to the search results page style hot words with more details in the show.

[0009] 根据本发明一优选实施方式,所述识别出用户具有搜索需求包括: [0009] According to a preferred embodiment of the present invention, having the identified user search needs including:

[0010] 获取到用户点击搜索框的操作。 [0010] to obtain the user clicks on the search box operation.

[0011] 根据本发明一优选实施方式,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; [0011] According to a preferred embodiment of the present invention, the corresponding search results in hot words resource list style show, including ordinary and special type recommended hot words hot words recommended;

[0012] 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; [0012] The general recommendation hot words corresponding to the resource list style show search results include: the general recommendation to hot words match the search database resources;

[0013] 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; [0013] recommended the special type of hot words corresponding to the resource list style show search results include: the special type recommended hot words matched in the search database contains thematic resources;

[0014] 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 [0014] correspond to the details of the search results page to show the style of hot words for the special type recommended hot words.

[0015] 根据本发明一优选实施方式,采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 [0015] According to a preferred embodiment of the present invention, the ordinary copy of the recommended way to show the ordinary hot words, the use of special type of logo or special type of identification in conjunction with ordinary copy of the recommended way to show the special type of hot words.

[0016] 根据本发明一优选实施方式,所述特型标识包括图片、突出显示或者重点标识符。 [0016] According to a preferred embodiment of the present invention, the special type of identification, including pictures, highlight or focus identifier.

[0017] 根据本发明一优选实施方式,该方法还包括: [0017] According to a preferred embodiment of the invention, the method further comprising:

[0018] 初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 When the [0018] Initial display the search box to display search Recommended hot words in the search box.

[0019] 根据本发明一优选实施方式,所述在除搜索框之外的其他界面区域展现推荐热词包括所述搜索推荐热词。 [0019] According to a preferred embodiment of the present invention, the interface in other regions except the search box to show the recommended hot words including the search Recommended hot words.

[0020] 根据本发明一优选实施方式,所述在除搜索框之外的其他界面区域展现推荐热词包括: [0020] According to a preferred embodiment of the present invention, the interface in other regions except the search box to show the recommended hot words include:

[0021] 根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 [0021] According to the priority of the recommended hot words, prefers the high-priority recommendations hot word in other regions except for the interface of the search box to show; hot words which recommended priority by the search for heat, hot words type, whether it has been Users searched for the client, whether it is search Recommended hot words at least one OK.

[0022] 根据本发明一优选实施方式,该方法还包括: [0022] According to a preferred embodiment of the invention, the method further comprising:

[0023] 当所述推荐热词被选择时,获取并展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 [0023] When the recommended hot word is selected, obtain and show the recommended hot words corresponding resource list style search results or the recommended hot words corresponding resource details page.

[0024] 根据本发明一优选实施方式,在所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热词。 [0024] According to a preferred embodiment of the present invention, in the resource details page that includes the recommendation resources hot words corresponding entry information, entry information resources within the sub-resources associated with the resource entry information or the secondary search Recommended hot words.

[0025] 根据本发明一优选实施方式,所述资源详情页以静态的样式展现,或者以可滑动的样式展现。 [0025] According to a preferred embodiment of the invention, the resource details page style static display, or to show the slidable style.

[0026] 根据本发明一优选实施方式,该方法还包括:预先从服务端获取推荐热词并存储于本地;在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, [0026] According to a preferred embodiment of the present invention, the method further comprises: a hot word in advance for recommendations from the server and stored locally; when performing the show recommend hot words, the local storage recommendations based on pre-set hot words show to show styles; or,

[0027] 在识别出用户具有搜索需求时,从服务端获取推荐热词,将获取的推荐热词依据预先设置的展现样式进行展现。 [0027] When the user is identified with a search needs to get recommendation from the server hot words, hot words will get recommendations based on pre-set show style will be displayed.

[0028] 本发明还提供一种热词推荐方法,该方法包括: [0028] The present invention also provides a heat-term recommendation, the method comprising:

[0029] 将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 [0029] hot words will recommend to the client so that the client recognizes that the user has the search needs, other interface region except the search box to show the recommended hot words, hot words the recommendation includes a corresponding search results resource list style show of hot words and the corresponding search results for at least one hot words show the details in the page style.

[0030] 根据本发明一优选实施方式,在接收到所述客户端的连接请求时,将所述推荐热词发送给客户端;或者, [0030] According to a preferred embodiment of the present invention, upon receipt of the client's connection request, the recommendation is sent to the client hot words; or,

[0031] 在接收到所述客户端识别出用户具有搜索需求时发送的请求时,将所述推荐热词发送给客户端。 Upon receiving the request of the client recognizes that the user has the search needs to send [0031], the recommended hot words sent to the client.

[0032] 根据本发明一优选实施方式,该方法还包括: [0032] According to a preferred embodiment of the invention, the method further comprising:

[0033] 根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 [0033] According to the results of the search statistics, user attributes, hot words type and operating at least one recommendation information to determine the recommended hot words sent to the client; wherein the search statistics for the client to upload search terms After the operation and the results of the search result information in at least one statistical analysis obtained.

[0034] 本发明提供了一种热词推荐装置,该装置包括: [0034] The present invention provides a heat-word recommendation apparatus comprising:

[0035] 识别单元,用于识别用户需求; [0035] identification unit for identifying a user needs;

[0036] 第一展现单元,用于所述识别单元识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 [0036] The first exhibit unit for the recognition unit recognizes when the user has search needs, in addition to the other interface region search box to show the recommended hot words, hot words the recommendation includes a corresponding search results in the resource list style show hot words and at least one corresponding to the search results page style hot words with more details in the show.

[0037] 根据本发明一优选实施方式,所述识别单元,具体用于获取到用户点击搜索框的操作时,识别出用户具有搜索需求。 [0037] According to a preferred embodiment of the invention, the identification unit, particularly for acquiring the user clicks on the search box operation, recognizes that the user has a search requirements.

[0038] 根据本发明一优选实施方式,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; [0038] According to a preferred embodiment of the present invention, the corresponding search results in hot words resource list style show, including ordinary and special type recommended hot words hot words recommended;

[0039] 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; [0039] The general recommendation hot words corresponding to the resource list style show search results include: the general recommendation to hot words match the search database resources;

[0040] 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; [0040] recommended the special type of hot words corresponding to the resource list style show search results include: the special type recommended hot words matched in the search database contains thematic resources;

[0041] 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 [0041] correspond to the details of the search results page to show the style of hot words for the special type recommended hot words.

[0042] 根据本发明一优选实施方式,所述第一展现单元,具体用于采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 [0042] According to a preferred embodiment of the present invention, the first to show the unit, concrete way using ordinary copy of the general recommendation for presenting hot words, the use of special type of logo or special type of identification with ordinary copy to show the combination of Recommended said special type of hot words.

[0043] 根据本发明一优选实施方式,所述特型标识包括图片、突出显示或者重点标识符。 [0043] According to a preferred embodiment of the present invention, the special type of identification, including pictures, highlight or focus identifier.

[0044] 根据本发明一优选实施方式,该装置还包括: [0044] According to a preferred embodiment of the invention, the apparatus further comprising:

[0045] 第二展现单元,用于初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 When the [0045] second show unit for the initial display search box displays search Recommended hot words in the search box.

[0046] 根据本发明一优选实施方式,所述第一展现单元展现的所述推荐热词包括所述搜索推荐热词。 [0046] According to a preferred embodiment of the present invention, the first to show the unit to show the recommended hot words including the search Recommended hot words.

[0047] 根据本发明一优选实施方式,所述第一展现单元,具体用于根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 [0047] According to a preferred embodiment of the present invention, the first to show the unit, particularly for hot words on the recommendation of priority, prefers the high-priority recommendations hot words show interface in other regions except for the search box; Hot words which recommended priority by the search for heat, hot words type, whether it has been the client's user searched for, whether it is search Recommended hot words at least one OK.

[0048] 根据本发明一优选实施方式,该装置还包括: [0048] According to a preferred embodiment of the invention, the apparatus further comprising:

[0049] 结果获取单元,用于当所述推荐热词被选择时,获取所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页; [0049] The result acquiring unit for hot words when the recommendation is selected to obtain the recommended hot words corresponding resource list style search results or the recommended hot words corresponding resource details page;

[0050] 第三展现单元,用于展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 [0050] The third show means for presenting the recommendation of hot words corresponding resource list style search results or the recommended hot words corresponding resource details page.

[0051] 根据本发明一优选实施方式,所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热词。 [0051] According to a preferred embodiment of the present invention, the resource details page includes the recommended hot words corresponding resource entry information, entry information resources within the sub-resources associated with the resource entry information or the secondary search Recommended hot words.

[0052] 根据本发明一优选实施方式,所述第三展现单元以静态的样式或者以可滑动的样式展现所述资源详情页。 [0052] According to a preferred embodiment of the present invention, the third unit to show a static pattern or style slidably show the resource details page.

[0053] 根据本发明一优选实施方式,该装置包括:获取单元; [0053] According to a preferred embodiment of the present invention, the apparatus comprising: an acquisition unit;

[0054] 所述获取单元,用于从服务端获取推荐热词并存储于本地;所述第一展现单元在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, [0054] The acquisition unit for acquiring the recommended hot words from the server and stored locally; the first show to show when the unit performing the show recommend hot words, the local storage recommendations based on pre-set hot words show styles; or,

[0055] 所述获取单元,用于在所述识别单元识别出用户具有搜索需求时,从服务端获取推荐热词;所述第一展现单元将所述获取单元获取的推荐热词依据预先设置的展现样式进行展现。 [0055] The acquiring unit for when the recognition unit recognizes that the user has the search needs to get the recommended hot words from the server; the first to show the unit will get hot words on the basis of the recommended pre-set acquisition unit show styles show.

[0056] 本发明还提供了一种热词推荐装置,该装置包括: [0056] The present invention also provides a heat-word recommendation apparatus comprising:

[0057] 发送单元,用于将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 [0057] a transmission unit for hot words will recommend to the client so that the client recognizes that the user has the search needs, other interface region except the search box to show the recommended hot words, the recommended heat Word includes a corresponding search results for hot words resource list style show and a corresponding search results for at least one more details in the page style hot word in the show.

[0058] 根据本发明一优选实施方式,该装置还包括:接收单元,用于在接收到所述客户端的连接请求时,或者在接收到所述客户端识别出用户具有搜索需求时发送的请求时,触发所述发送单元将推荐热词发送给所述客户端。 Request receiving means for, when receiving the connection request of the client, or the client receives a user having identified the transmission of search needs: [0058] According to a preferred embodiment of the present invention, the apparatus further comprises When trigger the sending unit will recommend the hot words sent to the client.

[0059] 根据本发明一优选实施方式,该装置还包括:确定单元,用于根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 [0059] According to a preferred embodiment of the present invention, the apparatus further comprises: a determination unit for search statistics based on user attributes, hot words type and operating at least one recommendation information to determine the client sends to the client Recommended hot words; wherein the search statistics for the client to upload the search terms and search results of operation information at least after a statistical analysis of the results obtained.

[0060] 本发明还提供了一种热词推荐系统,该系统包括:分别包含上述两装置的客户端和服务端。 [0060] The present invention also provides a heat-term recommendation system, the system comprising: contain client and server side of the two devices.

[0061] 由以上技术方案可以看出,本发明在识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,使得用户在进行搜索时能够看到更多数量的推荐热词,尽可能满足用户的搜索需求,以便给用户提供足够的参考价值。 [0061] As can be seen from the above technical solution, the present invention has a search when the user needs identified in other regions except for the interface of the search box to show the recommended hot words, so that the user can see a greater number during a search of Recommended hot words, as far as possible to meet the user's search needs, in order to provide sufficient reference value. 避免用户进入应用时,不知该如何搜索查看的问题。 Avoid application when the user enters, I do not know how to search for the problem to view.

【附图说明】 BRIEF DESCRIPTION

[0062] 图1为现有技术中显示搜索热词的实例图; [0062] FIG. 1 is a prior art search for hot words show the example of Figure;

[0063] 图2为本发明实施例提供的客户端执行的热词推荐方法流程图; [0063] FIG. 2 hot words recommended method of the present invention to provide a client-side implementation example flowchart implementation;

[0064] 图3为本发明实施例提供的搜索推荐热词的展现实例图; [0064] FIG. 3 shows examples of embodiment of the present invention to provide a search hot words [Fig recommended;

[0065] 图4为本发明实施例提供的普通文案方式展现的实例图; [0065] FIG. 4 embodiment of the present invention to provide a common way to show the copy of the example of FIG implementation;

[0066] 图5为本发明实施例提供的普通文案与图片结合方式展现的实例图; [0066] FIG. 5 embodiment of the present invention to provide a common way to show the combination of copy and pictures of the example of FIG implementation;

[0067] 图6为本发明实施例提供的普通文案与重点标识符结合方式展现的实例图; [0067] FIG. 6 embodiment of the present invention to provide a combination of ordinary copy and key identifier way to show the example of FIG implementation;

[0068] 图7为本发明实施例提供的普通推荐热词的搜索结果展现实例图; Search Results [0068] FIG. 7 of the present invention the general recommendation provided by the embodiment of hot words show the example of Figure;

[0069]图8为本发明实施例提供的特型推荐热词对应的第一种详情页展现实例图; [0069] FIG. 8 embodiment of the present invention the special type recommended hot words corresponding to the first embodiment provides a details page showing the example of Figure;

[0070] 图9为本发明实施例提供的特型推荐热词对应的第二种详情页展现实例图; [0070] FIG. 9 embodiment of the present invention the special type recommended hot words corresponding to the second embodiment provides details page to show the example of Figure;

[0071]图10为本发明实施例提供的特型推荐热词对应的第三种详情页展现实例图; [0071] FIG. 10 embodiment of the present invention the special type recommended hot words corresponding to the third embodiment provides details page to show the example of Figure;

[0072] 图11为本发明实施例提供的详情页滑动样式展现实例图; [0072] FIG. 11 of the present invention details page slide show styles provided by the embodiment example of FIG;

[0073] 图12为本发明实施例提供的另一种详情页滑动样式展现实例图; [0073] FIG. 12 embodiment of the present invention provide another instance details page slide show style Figure;

[0074] 图13为本发明实施例提供的选择二次搜索推荐词时对应的搜索结果展现实例图; [0074] FIG. 13 the present invention provides the recommended choice for secondary search term corresponding to the search results of time to show the example of Figure;

[0075] 图14为本发明实施例提供的一种装置结构图; [0075] FIG. 14 structure of the present invention is an apparatus according to an embodiment;

[0076] 图15为本发明实施例提供的另一种装置结构图。 [0076] FIG. 15 of the present invention an apparatus configuration diagram of another example embodiment provided.

【具体实施方式】 [DETAILED DESCRIPTION]

[0077] 为了使本发明的目的、技术方案和优点更加清楚,下面结合附图和具体实施例对本发明进行详细描述。 [0077] In order to make the objectives, technical solutions, and advantages of the present invention will become clear below in conjunction with the accompanying drawings and specific embodiments of the present invention will be described in detail.

[0078] 在现有技术中,初始某应用的界面时,在首页的搜索栏可以显示一个搜索推荐热词,其他界面区域会显示一些具体的资源列表,即便用户具有搜索需求,准备在搜索框中输入搜索词,其他界面区域的内容也不会变化,用户如果需要搜索的不是搜索栏显示的搜索热词,则需要手动在搜索框中输入搜索词。 [0078] In the prior art, the initial interface of an application, the search bar on the home page can display a search Recommended hot words, other interfaces area displays a list of specific resources, even if the user has the search needs to prepare in the search box Enter the search term, the content of other interfacial region will not change, if the user is not required to search the search bar displayed search hot words, you need to manually enter a search term in the search box. 而本发明的核心思想在于,当识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,其中推荐热词可以包括普通推荐热词和特型推荐热词等的至少一种。 The core idea of the invention is that when a user has a search to identify the needs, in addition to the other interface region search box to show the recommended hot words, which may include a general recommendation recommended hot words hot words and special type of recommendation and other hot words at least one. 这样用户就能够从这些推荐热词中选择其中一个进行搜索。 So the user can select from these recommendations hot words in a search.

[0079] 上述的推荐热词由服务端下发给客户端,但可以存在以下两种方式: [0079] recommended hot words said by the server to the client, but the following two ways:

[0080] 第一种方式:服务端预先将推荐热词以及相关数据信息进行封装后下发给客户端。 [0080] The first way: After the server previously recommended hot words and related data information to the client under the package.

[0081] 第二种方式:客户端识别出用户具有搜索需求时,向服务端请求推荐热词,服务端应请求将推荐热词以及相关数据信息下发给客户端。 [0081] The second way: when the client recognizes that the user has the search needs, to service client requests recommended hot words, the server should request will be sent to the client at the recommended hot words, and related data.

[0082] 无论采用哪一种方式,服务端负责产生推荐热词及其相关数据信息。 [0082] In either way, the server is responsible for generating the recommended hot words and their associated data. 同时服务端可以对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析和推荐优化,其中搜索结果的操作信息可以包括对搜索结果的点击、浏览、使用、下载等操作;根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向客户端发送的推荐热词。 At the same time the server to the client can upload search terms and search results in at least one operating information for statistical analysis and recommend optimization, in which the search results may include operation information click on the search results, browse, use, download and other operations ; based on search statistics, user attributes, hot words type and operating at least one recommendation information to determine the recommended hot words sent to the client. 其中用户属性可以包括客户端的地理位置、用户性别、用户工作类型、用户年龄等等,结合用户属性这一因素确定推荐热词目的是为了实现对用户的个性化热词精准推荐。 Wherein the user attributes can include a client location, user gender, user type of work, the user's age and so on, combined with user attributes this factor to determine the recommended hot words intended to achieve the user's personalized hot words precise recommendation. 热词类型在本发明中指的是普通推荐热词或者特型推荐热词等不同热词种类,通常会保证两种类型的推荐热词都有若干数量。 Hot word in the middle of the present invention type is different from ordinary kinds of hot words hot word or recommend recommend special type of hot words, etc., are usually two types of recommendation to ensure that there are a certain number of hot words. 运营推荐信息主要是出于运营目的,例如对于一些热词优先进行展示。 Recommended operating information primarily for operational purposes, such as priority for some hot words show.

[0083] 这样,服务端就可以将搜索热度比较高的、符合用户属性的、符合运营策略的一些推荐热词下发给客户端,从而尽可能地迎合用户的搜索需求。 [0083] Thus, the server can search a relatively high heat, in line with user attributes, send some hot words in line with the recommended operating strategy of the client, so as to cater to the needs of the user's search.

[0084] 另外,除了推荐热词之外,还可能对客户端下发一些相关数据信息,这里的相关数据信息可以是推荐热词的资源列表、详情页,也可以是基于运营策略的预览信息,还可以是特型推荐热词的特型标识(特型标识在后续实施例中会具体涉及),还可以是特型推荐热词对应的资源入口信息(例如应用的下载地址、商品的购买地址、新闻的查看地址)、资源内子资源的入口信息(例如某视频类应用中具体视频甚至具体剧集的观看地址、某电子书应用中具体书籍甚至具体章节的观看地址)、关联资源入口信息(例如关联应用的下载地址、相关商品的购买地址、相关新闻的查看地址)或者二次搜索推荐热词(二次搜索推荐热词在后续实施例中会具体涉及)等。 [0084] In addition to the recommended hot words, but also possible for the client delivers some of the relevant data, where the relevant data can be recommended hot word list of resources, details page, can also be based on the operating strategy of the preview information , may also be recommended special type of hot words special type identification (special type identified in the subsequent embodiments will be specifically involved), it may also be recommended special type of resource entry information corresponding hot words (such as purchasing applications Download, commodities address, news view addresses), the entry of information resources within the sub-resources (for example, a video class application specific episodes to watch video or even specific address, a specific e-book applications, specific sections of books and even watch the address), associated with the resource entry information (such as downloading address associated applications, purchase address related products, related news View address) or a secondary search Recommended hot words (secondary search Recommended hot words in the subsequent embodiments will be specifically involved) and the like.

[0085] 对于客户端而言,需要从服务器端获取并解析推荐热词以及相关数据信息。 [0085] For the client, the need to obtain and resolve recommend hot words, and related data from the server. 如果预先获取并在本地存储了推荐热词及其相关数据信息,则在识别出用户具有搜索需求时,读取本地的推荐热词以及相关数据信息,并展现配置显示数量的推荐热词。 If you acquired in advance and stored locally recommended hot words and their associated data, then the user has the search needs identified, the read local recommendations hot words and related data, and configure the display to show the recommended number of hot words. 如果是实时获取推荐的方式,则在识别出用户具有搜索需求时,从服务器端获取并解析精确推荐热词以及相关数据信息,然后展现配置显示数量的精确推荐热词。 If the recommended way to obtain real-time, then the identified user has a search needs to obtain and resolve accurate recommend hot words, and related data from the server, and then configure the display to show the exact amount of the recommended hot words.

[0086] 下面以一个实施例来描述客户端执行的热词推荐方法流程,本实施例中以应用类搜索为例,且在该实施例中以客户端预先获取并存储推荐热词以及相关数据信息至本地为例,如图2中流程所示: [0086] The following examples describe a hot word recommendation process flow performed by the client, in this embodiment to apply category search, for example, and in the case of a client acquired in advance and stored in the recommended hot words and the implementation of related data information to local, for example, in the process shown in Figure 2:

[0087] 假设用户打开应用商店类应用的客户端,在步骤201中读取本地的推荐热词,选取一个推荐热词作为搜索推荐热词,在搜索框中展示,假设选取的搜索推荐热词为“文件管理”,则可以如图3中所示,在搜索框中展示“大家都在搜'文件管理'”,当然也可以在搜索框中仅展示“文件管理”,也可以在搜索框中采用其他方式展示。 [0087] Assume that the user opens the application type applications store client recommended to read the local hot word in step 201, select a preferred hot hot word as a search term recommendation in the search box to show, assuming the selected search Recommended hot words the "document management", you can as shown in Figure 3, in the search box to show "Everybody in the search 'file management' ', of course, can appear only in the search box," File Manager ", you can also search box In other ways the show. 选取搜索推荐热词的方式可以是随机选取,也可以按照优先级选取,还可以是固定选取等等。 Recommended hot words chosen search mode can be selected at random to be selected in accordance with priority, it can also be fixed to select and so on.

[0088] 另外,在搜索框中展示的搜索推荐词可以是动态变化的,而并非一成不变的。 [0088] In addition, in the search box to show the search term recommendation can be dynamic, not static. 例如,每次用户打开应用商店类应用时在搜索框中展示的搜索推荐词不相同,也可以每间隔一段时间例如5秒后,自动更换搜索框内的搜索推荐词。 For example, every time a user opens the app store type in the search box to show the application of search words do not recommend the same to be every 5 seconds between intervals, for example, automatically replace the recommended search terms in the search box.

[0089] 在步骤202中,如果客户端识别出用户具有搜索需求,则在除搜索框之外的其他界面区域展现推荐热词。 [0089] In step 202, if the client recognizes that the user has the search needs, in the other area other than the interface of the search box to show the recommended hot words.

[0090] 如果用户选择了搜索框,例如点击了搜索框,说明用户要开始搜索,此时可以在除搜索框之外的其他界面区域展现推荐热词。 [0090] If the user selects the search box, for example, click on a search box, indicating that the user wants to start the search, then you can show the recommended interface hot word in other regions except the search box. 这里的推荐热词可以包括普通推荐热词和特型推荐热词。 Recommended hot words here may include general recommended hot words and special type recommended hot words.

[0091] 客户端在展现推荐热词时,可以依据各推荐热词的优先级从本地存储的推荐热词中选择配置显示数量的推荐热词进行展现。 When [0091] The client recommended hot words in the show, you can choose to configure each recommendation in accordance with the priority of hot words of recommendation from a local store in hot words show the number of recommendations were hot words show. 由于通常移动终端设备的屏幕显示区域有限,因此在本实施例中对展现的推荐热词预先配置一定的显示数量,即配置显示数量,只能显示配置显示数量的推荐热词。 Since the screens are usually mobile devices display a limited area, so in this embodiment of the recommended hot words show a certain number of pre-configured display that shows the number of configuration, configure the display only shows the recommended number of hot words. 在展现推荐热词时,也可以按照上述优先级的顺序进行展现。 Recommended hot words when the show can also be demonstrated in accordance with the above order of priority.

[0092] 其中推荐热词的优先级可以由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否被客户端的用户点击过、是否为搜索推荐热词中的至少一种确定。 [0092] which recommended hot words of priority may be by the search heat, hot words type, whether it has been searching through the client user, whether the client's user clicked on, whether it is search Recommended hot words at least one OK.

[0093] 例如搜索热度越高,可以设置推荐热词的优先级越高。 [0093] The higher the heat, such as search, you can set a higher priority recommended hot words.

[0094] 可以设置特型推荐热词的优先级高于普通推荐热词的优先级,或者普通推荐热词的优先级高于特型推荐热词的优先级,也可以设置两者优先级一样高。 [0094] You can set up special type recommended hot word takes precedence over common priority recommended hot words, hot words or ordinary recommend a higher priority than the recommended special type of hot words of priority can also be set as a priority both high. 这种设置可以根据需求进行设置和调整。 Such settings can be set and adjusted according to demand.

[0095] 可以设置被客户端的用户搜索过的推荐热词的优先级较低,这么做是由于通常用户搜索过的推荐热词,再次搜索的几率会比较低,将用户搜索过的推荐热词的优先级设置的较低能够提升未展现热词的推荐展现机会。 [0095] can be set by the search user client had recommended hot words of lower priority, doing so is due to the generally recommend users to search through the hot words, the probability of re-search will be relatively low, the user searched recommend hot words lower priority settings can enhance not show the recommended hot words show opportunities.

[0096] 可以设置当前作为搜索推荐热词的推荐热词的优先级较高,这样会使得作为搜索推荐热词的推荐热词再次出现在处搜索框之外的其他界面区域。 Higher [0096] You can set the current recommended as a search hot words hot word recommendation priority, it will make a recommendation search hot words hot word again recommended in addition to the search box at the other interface areas.

[0097] 推荐热词可以进一步根据用户是否查看或点击过进行动态优先级调整,以便让更多的推荐热词获得展现机会。 [0097] recommended hot words may be further based on whether the user has viewed or clicked on a dynamic priority adjustments in order to allow more opportunity to show the recommended hot words get.

[0098] 在对推荐热词进行展现时,对于普通推荐热词可以采用普通热词模板进行展现,对于特型推荐热词可以采用特型热词模板进行展现。 [0098] At the time of the recommendation were hot words show, hot words can be recommended for general use ordinary hot words show the template, for a particular type of hot words can recommend special type of hot words show the template. 两者的模板可以相同,也可以不同。 Both templates may be the same or different.

[0099] 在展现普通推荐热词时,可以采用普通文案的方式展现,当然,对于特型推荐热词也可以采用普通文案的方式展现。 [0099] At the time recommend hot words show common, ordinary copy may show the way, of course, for a particular type recommended hot words can also be used to show the way ordinary copy. 如图4中所示,推荐热词“听书”、“3D赛车”、“文件管理”、“卡牌”、“照片美化”、“导航软件”、“杀毒”、“动态壁纸”……都以普通文案的方式展现。 Shown in Figure 4, the recommended hot words "listen to the book", "3D Racing", "document management", "card", "Photos beautification", "navigation software", "anti-virus", "Live Wallpaper" ...... both show the way ordinary copy.

[0100] 优选地,在展现特型推荐热词时,可以采用特型标识或者特型标识与普通文案相结合的方式展现。 [0100] Preferably, in the show special type recommended hot words, you can use special type of logo or special type of identification with common copywriting combination show. 其中特型标识可以是图片、突出显示或者重点标识符等。 Wherein the special type of identification can be pictures, highlight or focus identifiers like. 如图5中所示,“最强大脑”、“街拍”、“屌丝男士”和“疯狂的老头”是特型推荐热词,都用图片与普通文案结合的方式展现,其他推荐热词是普通推荐热词则采用普通文案的方式展现。 Shown in Figure 5, "the strongest brain", "street beat", "Cock silk men's" and "crazy old man" is a special type of recommendation hot words, have demonstrated with pictures and general copywriting combination, other recommended hot words is a common recommendation is using ordinary copy hot words show the way. 在此,图片可以作为相关数据信息在客户端本地预先存储,然后直接利用本地存储的图片进行展现,也可以仅在本地存储图片的地址信息,并在需要展现的时候根据地址信息获取图片后再进行展现。 Here, the image can be used as information related to data stored locally on the client, and then directly use the locally stored image to show, you can only picture in the local storage address information, and obtain pictures need to show when the address information before performed show. 如图6中所示,“解锁”、“root权限…”和“钢琴”是特型推荐热词,可以采用圆点这种重点标识符结合普通文案进行展现(当热词在其指定显示区域内无法完整展现的时候,可以采用尾部截断的形式,只展现前面的主要部分)。 As shown, "unlock", "root privileges ..." 6 and "Piano" is a special type of recommendation hot words, you can use dot identifier in conjunction ordinary copy of this emphasis were to show (when hot words show in its designated area Unable to complete within the show, you can use the tail truncated form, only to show the main part of the front).

[0101] 另外,在推荐热词中可以限制普通推荐热词和特型推荐热词的数量,即展示固定数量的特型推荐热词和普通推荐热词,以使不同类型和不同优先级的热词都能够获得被推荐展现的机会。 [0101] In addition, the recommendation may limit the number of hot words hot words and special general recommendation type recommended hot words that show a fixed number of special type of hot words and general recommendation recommended hot words, to make different types and different priorities hot words are able to obtain the recommended show opportunities.

[0102] 如果用户对推荐热词中的某一个感兴趣,通过点击的方式选择了其中一个,则在步骤203中,依据选择的推荐热词的类型进行不同形式的搜索结果展现。 [0102] If the user is a hot word in the recommended one interested in the way chosen by clicking on one, then in step 203, depending on the type selected Recommended hot words were different forms of search results to show. 如果选择的是普通推荐热词,则执行步骤204 ;如果选择的是特型推荐热词,则执行步骤205。 If you select a general recommendation hot words, step 204; if you choose the type recommended special hot words, step 205.

[0103] 在步骤204中,将普通推荐热词对应的搜索结果以资源列表样式展现。 [0103] In step 204, the general recommended hot words corresponding search results in the resource list-style show. 以应用为例,假设用户选择了普通推荐热词“手机管家”,则获取“手机管家”对应的搜索结果后,将搜索结果的各应用以列表形式展现,如图7中所示。 In application, for example, assume that the user selects a general recommendation hot words "mobile steward", then get the "Mobile Manager" corresponding to the search results, each application in a list of search results displayed, as shown in FIG.

[0104] 在步骤205中,展现特型推荐热词对应的资源详情页。 [0104] In step 205, it shows special type recommended hot words corresponding resource details page. 这里资源详情页可以是静态的样式展现,也可以是动态的样式展现,例如可上下或侧边提醒左右滑动的样式展现。 Here resource details page can be static style show, it can be a dynamic style of the show, for example, up and down or left and right sides of the slide show to remind the style.

[0105] 一般情况下,资源详情页包含特型推荐热词对应资源的基本信息、介绍、评论等,还可以包括资源入口信息等。 [0105] In general, the resource details page that contains the special type recommended hot words corresponding resource basic information, description, comments, etc., may also include a resource entry information. 如图8中所示,当用户选择了特型推荐热词“快秀”,可以将名为“快秀”的应用以详情页样式进行展示,在该详情页中包含基本信息、评论、介绍等,还包括下载地址(即资源入口信息)等。 Shown in Figure 8, when the user selects a particular type recommended hot words "fast show", can be called "Fast Show" Apply to details page styles on display, including basic information on the details page, comments, introduction etc., but also download address (ie resource entry information) and the like.

[0106] 还有一种情况,上述资源入口信息可以是资源内子资源的入口,这种情况特别适用于应用内(Inapp)资源,例如当用户选择了特型推荐热词“笑霸来了”,其详情页中除了包含简介等信息之外,如图9所示,还包含第03.26期、第03.24期、第03.22期等子资源的入口地址,点击该子资源入口地址,则可以直接播放各子资源从而实现指定集数的视频等多媒体应用内直接播放。 [0106] In another case, the entry of these resources in the resource information may be entrance child resources, which is particularly suitable for internal applications (Inapp) resources, such as when the user selects a particular type recommended hot words "laughed tyrants coming" entry address the details page contains the profile and other information in addition to the outside, as shown in FIG. 9, further comprising a sub Resources 03.26, Section 03.24, Section 03.22, etc., click on the sub-resource entry address, you can play all sub-set of resources in order to achieve the specified number of video playback directly within multimedia applications.

[0107] 更进一步地,在详情页中还可以包含相关资源入口信息,仍以图9中所示情况为例,在该详情页中还包含播放该资源所使用的视频播放类应用的入口信息,例如图9中的“爱奇艺视频播放器”、“百度视频”,用户可以直接下载相关资源,进一步缩短用户需求路径,以方便提升用户体验和满意度。 [0107] Furthermore, in the details page entry may also contain relevant information resources, is still the case shown in Fig. 9, for example, in the details page also contains information about the video player to play the entry class resources used by applications for example in Figure 9, "iQIYI Video Player", "Baidu video", users can directly download related resources, user needs to further shorten the path to facilitate and improve the user experience satisfaction.

[0108] 除了上述静态展现样式之外,还可以采用动态展现,例如滑动的样式展现,用户可以通过滑动的方式浏览资源详情页的内容。 [0108] In addition to the static show style, you can also use dynamic show, for example, slide show style, the user can browse the contents of the resource details page by sliding manner. 例如图10中所示,用户点击了特型推荐热词“最强大脑”,展现“最强大脑”应用的详情页,通过横向滑动的方式,则如图11所示可以滑动到“最强大脑之连线王”应用的详情页,再往后滑动,如图12所示可以滑动到“大脑科学家”应用的详情页。 For example, shown in Figure 10, the user clicks on the special type of recommendation hot words "the strongest brain", to show "the strongest brain" application details page, by laterally sliding manner, as shown in FIG. 11 can slide to the "strongest Connection brain King "application details page, slide Later on, as shown in Figure 12 can slide to" brain scientist "application details page. 这种情况在展示详情页时,同时可以在侧边给出还有其他相关内容可以继续滑动浏览的提示,例如在侧边显示出相关页面的部分内容等。 This happens when show details page, but can be given as well as other relevant content can continue to slide browse tips on the side, for example, the side shows the part of the relevant page of the like.

[0109] 另外,不论是采用静态展现样式,还是动态展现样式,在详情页中都可以进一步包含二次搜索推荐热词,通常是与当前所展现资源相关的推荐热词。 [0109] In addition, both static show style, or dynamic show style, the details page can further comprise a secondary search Recommended hot words, usually to show resources associated with the currently recommended hot words. 例如在图11所示的详情页中,展现二次搜索推荐词“休闲”,在图12所示的详情页中展现二次搜索推荐词“益智”,从而帮助用户实现相关搜索。 For example, as shown in FIG details page 11, show the recommended secondary search term "leisure", show the recommended secondary search word "puzzle" in the details page shown in Figure 12, to help users achieve relevant searches.

[0110] 当用户继续选择二次搜索推荐词时,获取该二次搜索推荐词对应的搜索结果,以资源列表样式进行展现。 [0110] When the user continues to choose a secondary search term recommendation, to obtain the corresponding secondary search term recommended search results to show the resource list styles. 例如用户点击了图12中的二次搜索推荐词“益智”,则以资源列表样式展现“益智”对应的应用,如图13所示。 For example the user clicks in Figure 12 secondary search Recommended word "puzzle", places the resource list style show "puzzle" corresponds to the application shown in Figure 13.

[0111] 上述步骤205是特型推荐热词的一种展现实例,对于某些特型推荐热词也可以采用资源列表的形式展现,这种情况主要是专题形式的资源。 [0111] 205 is a special type of the above steps recommended by a hot words show the example, for some special type recommended hot words can also be used in the form of the resource list of the show, this is mainly a thematic resource. 这种特型推荐热词与普通推荐热词的区别在于:当用户点击普通推荐热词时,服务器端将该普通推荐热词在搜索数据库中匹配,将匹配到的资源以列表的形式展现。 This particular type of recommendation and recommended hot words hot words between ordinary that: When the user clicks the general recommended hot words, the server recommended the ordinary hot word in the search database matching the resources to match the form of a list of show. 当用户点击专题这类特型推荐热词时,在服务器端将该特型推荐热词在搜索数据库中进行匹配,能够匹配到某一专题,并将该专题所包含的资源返回,而以列表的形式展现只是其灵活呈现样式之一。 When the user clicks on the topic of such special type recommended by the hot words when the server recommended the special type of hot words are matched in the search database, it can be matched to a particular topic, and returns the resources contained in this topic, and to list just show the form of one of its flexible presentation style. 例如,在服务器端预先针对“双十一”在数据库中构建一个专题,该专题中包括诸如天猫、当当、京东、亚马逊等一系列参与双十一活动的电商类应用,当用户在搜索界面点击“双十一”这一特型推荐热词时,返回的就是“双十一”匹配到的专题所包含的应用,并可将这些应用以资源列表的形式展现给用户。 For example, on the server side in advance for the "double eleven" Building a theme in the database, the topic is included as Lynx, Dangdang, Jingdong, Amazon and a series of two-eleven to participate in activities of the electricity business type applications, when a user searches screen, click on the "double eleven" This special type recommended hot words, the application returns is the "double eleven" thematic match to contain, and these applications will be in the form of a list of resources presented to the user.

[0112] 上述实施例是以应用类搜索为例,但本发明并不限于应用类搜索,还可以应用于诸如商品类搜索、新闻类搜索等其他类型的搜索。 [0112] Application of the above embodiments are category search, for example, but the present invention is not limited to the application type search, it may also be applied to other types of commodities, such as search, news search and other search.

[0113] 通过上述描述可知,本发明适用于包含客户端和服务端的系统。 [0113] The above description shows that the present invention is applicable to contain client and server systems. 下面对客户端和服务端进行详细描述。 Next, the client and server described in detail.

[0114] 图14为本发明实施例提供的一种装置机构图,该装置设置于客户端,如图14所示,该装置包括:识别单元01和第一展现单元02,还可以包括第二展现单元03、结果获取单元04、第三展现单元05和获取单元06。 [0114] FIG. 14 the present invention is an apparatus provided by the embodiment in FIG mechanism, the means provided in the client, as shown in Figure 14, the apparatus comprising: a first identifying unit 01 and a display unit 02, may also include a second show the unit 03, the result acquisition unit 04, the third show the unit 05 and acquisition unit 06.

[0115] 识别单元01负责识别用户需求,可以根据用户操作来识别用户需求。 [0115] identification unit 01 is responsible for identifying the user needs, the user can operate to identify the user needs. 具体地,获取到用户点击搜索框的操作时,识别出用户具有搜索需求。 In particular, access to the user clicks on the search box operation, recognizes that the user has a search requirements. 第一展现单元02在识别单元01识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,推荐热词包括普通推荐热词和特型推荐热词等的至少一种。 The first to show the unit 02 in the recognition unit 01 recognizes that the user has the search needs, in addition to the other interface region search box to show the recommended hot words, including general recommendation recommended hot words hot words and hot words and other special type of recommendation, at least one species. 其中普通推荐热词对应搜索结果为资源列表样式展现,特型推荐热词对应搜索结果为详情页样式展现,也可以是资源列表样式展现。 Recommended hot words among ordinary search results for the corresponding resource list style show, special type recommended hot words corresponding to the search results page for the details, style show, it can be a resource list style show. 这样用户就能够从这些推荐热词中选择其中一个进行搜索。 So the user can select from these recommendations hot words in a search.

[0116] 具体地,第一展现单元02可以根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定 [0116] Specifically, the first to show the unit 02 according to the priority of the recommended hot words, prefers the high-priority recommendations hot word in other regions except for the interface of the search box to show; hot words which recommended priority by the search heat, hot words type, whether the user is searching for the client before, whether it is search Recommended hot words at least one determined

[0117] 例如搜索热度越高,可以设置推荐热词的优先级越高。 [0117] The higher the heat, such as search, you can set a higher priority recommended hot words.

[0118] 可以设置特型推荐热词的优先级高于普通推荐热词的优先级,或者普通推荐热词的优先级高于特型推荐热词的优先级,也可以设置两者优先级一样高。 [01] You can set special type recommended hot word takes precedence over common priority recommended hot words, hot words or ordinary recommend a higher priority than the recommended special type of hot words of priority can also be set as a priority both high. 这种设置可以根据需求进行设置和调整。 Such settings can be set and adjusted according to demand.

[0119] 可以设置被用户搜索过的推荐热词的优先级较低,这么做是由于通常用户搜索过的推荐热词,再次搜索的几率会比较低。 [0119] can be set by the user through the search for hot words recommended lower priority, doing so is due to the generally recommend users to search through the hot words, the probability of re-search will be relatively low.

[0120] 可以设置当前作为搜索推荐热词的推荐热词的优先级较高,这样会使得作为搜索推荐热词的推荐热词再次出现在除搜索框之外的其他界面区域。 [0120] You can set the current recommended as a search hot words hot words recommended a higher priority, it will make a recommendation search hot words hot word again recommended in other regions except for the interface of the search box.

[0121] 在对推荐热词进行展现时,对于普通推荐热词可以采用普通热词模板进行展现,对于特型推荐热词可以采用特型热词模板进行展现。 [0121] At the time of the recommendation were hot words show, hot words can be recommended for general use ordinary hot words show the template, for a particular type of hot words can recommend special type of hot words show the template. 两者的模板可以相同,也可以不同,从而更便于灵活展现。 Both templates may be the same or different, to make it easier to show flexibility.

[0122] 优选地,第一展现单元02可以采用普通文案的方式展现普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现特型推荐热词。 [0122] Preferably, the first unit 02 may be used to show ordinary copy of the recommended way to show ordinary hot words, the use of special type of logo or special type of identification in conjunction with ordinary copy of the recommended way to show special type of hot words. 其中特型标识可以包括图片、突出显示或者重点标识符。 Wherein the special type of identification can include pictures, highlight or focus identifier.

[0123] 客户端展现的推荐热词是从服务端获取的,这里有两种方式: [0123] The client exhibited recommended hot words are taken from the service side, there are two ways:

[0124] 第一种方式、获取单元06从服务端获取推荐热词并存储于本地。 [0124] The first way, the acquisition unit 06 to obtain the recommended hot words from the server and stored locally. 第一展现单元02在执行展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现。 The first show to show style unit 02 when performing show recommended hot words, the locally stored recommend hot words were based on pre-set show. 图14中示出的是第一种方式。 Figure 14 shows a first way.

[0125] 第二种方式、获取单元06在识别单元01识别出用户具有搜索需求时,从服务端获取推荐热词。 When [0125] The second approach, the acquisition unit 06 recognition unit 01 recognizes that the user has the search needs to get the recommended hot words from the server. 第一展现单元02将获取单元06获取的推荐热词依据预先设置的展现样式进行展现。 The first 02 will show the unit acquisition unit 06 acquired in accordance with the recommended hot words show style show set in advance.

[0126] 另外,在初始显示搜索框时,例如用户刚打开客户端显示首页的搜索框,第二展现单元03可以在搜索框中显示搜索推荐热词。 [0126] In addition, during the initial search box, such as the user just open the client to display the home page search box, and the second unit 03 can be displayed to show the search Recommended hot words in the search box. 该搜索推荐热词从上述服务端获取的推荐热词中选择,选取搜索推荐热词的方式可以是随机选取,也可以按照优先级选取,还可以是固定选取等等。 The search Recommended hot words being selected from the server to obtain the recommended hot words, select the search term recommendation heat mode can be selected at random to be selected in accordance with priority, it can also be fixed to select and so on. 另外,在搜索框中展示的搜索推荐词可以是动态变化的,而并非一成不变的。 In addition, in the search box to show the search term can recommend is dynamic, not static. 例如,每次用户打开应用商店类应用时在搜索框中展示的搜索推荐词不同。 For example, a search in the search box to show the recommended term each time a user opens a different application store type applications.

[0127] 第一展现单元02展现的推荐热词中可以包括第二展现单元03显示的搜索推荐热词。 [0127] The first exhibit unit 02 show the recommended hot words show may include a second display unit 03 searches recommend hot words. 并且可以将其排在较靠前的位置。 And it can be ranked in a higher position.

[0128] 当用户选择了普通推荐热词时,例如点击了一个普通推荐热词,结果获取单元04获取被选择的普通推荐热词对应的资源列表样式的搜索结果;第三展现单元05展现普通推荐热词对应的资源列表样式的搜索结果。 [0128] When the user selects a general recommendation of hot words, such as clicking a common recommendation hot words, the result obtaining unit 04 to obtain general recommended hot words corresponding to the selected resource list style of search results; the third show to show common unit 05 Recommended hot words corresponding resource list style search results. 当特型推荐热词被选择时,获取单元04获取被选择的特型推荐热词对应的资源详情页或者特型推荐热词对应的资源列表样式的搜索结果;第三展现单元05展现特型推荐热词对应的资源详情页或者特型推荐热词对应的资源列表样式的搜索结果。 Recommended hot words when the special type is selected, the acquisition unit 04 acquires the selected special type recommended hot words corresponding resource details page or recommend special type of hot words corresponding resource list style of search results; third show unit 05 show special type Recommended hot words corresponding resource details page or recommend special type of hot words corresponding resource list style search results. 这里特型推荐热词对应的资源列表样式的搜索结果与普通推荐热词对应的资源列表样式的搜索结果区别在于:特型推荐热词对应的资源列表样式的搜索结果是专题形式的,即当用户点击专题这类特型推荐热词时,在服务器端将该特型推荐热词在搜索数据库中进行匹配,能够匹配到某一专题,将该专题所包含的资源以列表的形式展现。 Here special type recommended hot words corresponding resource list style results with ordinary Recommended hot words corresponding resource list style search results difference: special type recommended hot words corresponding resource list style search results are thematic form, that is, when the user clicks on topics such special type recommended by the hot words when the server recommended the special type of hot words are matched in the search database, can be matched to a particular topic, the resources of the show included the topic in a list. 例如,在服务器端预先针对“双十一”在数据库中构建一个专题,该专题中包括诸如天猫、当当、京东、亚马逊等一系列参与双十一活动的电商类应用,当用户在搜索界面点击“双十一”这一特型推荐热词时,返回的就是“双十一”匹配到的专题所包含的应用,将这些应用以资源列表的形式展现给用户。 For example, on the server side in advance for the "double eleven" Building a theme in the database, the topic is included as Lynx, Dangdang, Jingdong, Amazon and a series of two-eleven to participate in activities of the electricity business type applications, when a user searches screen, click on the "double eleven" This special type recommended hot words, the application is the "double eleven" thematic match included the return of these applications in the form of a list of resources presented to the user. 当用户点击普通推荐热词时,服务器端在数据库中直接匹配得到资源,将匹配得到的资源进行下以,并以列表的形式进行灵活展现。 When the user clicks the general recommended hot words, the server directly in the database match the availability of resources, resources will be obtained for the next match to, and in the form of a list to show flexibility.

[0129] 第三展现单元05以静态的样式或者以可滑动的样式展现资源详情页。 [0129] The third unit 05 in order to show a static pattern or style show slidably resource details page. 其中,资源详情页中可以包括特型推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热词。 Among them, the resource details page may include information about special type recommended resources inlet hot words corresponding to the entry information resources within the sub-resources associated with the resource entry information or the secondary search Recommended hot words.

[0130] 图15为本发明实施例提供的另一装置结构图,该装置设置于服务端,如图15所示,该装置包括:发送单元U、接收单元12和确定单元13。 [0130] FIG. 15 the present invention is a configuration diagram of another apparatus provided by the embodiment, in the server, the device is provided as shown in Figure 15, the apparatus comprising: a transmission unit U, the receiving unit 12 and the determining unit 13.

[0131] 发送单元11负责将推荐热词发送给客户端,以便客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现推荐热词,推荐热词包括普通推荐热词和特型推荐热词中的至少一种。 When [0131] is responsible for the transmission unit 11 hot words will recommend to the client so that the client recognizes that the user has the search needs, other interface region except the search box to show the recommended hot words, including general recommendation recommended hot words hot words and at least one special type recommended by the hot word. 其中普通推荐热词对应的搜索结果以资源列表样式展现,特型推荐热词为对应的搜索结果可以以详情页样式展现,也可以以资源列表样式展现。 Recommended hot words among ordinary search results corresponding to the resource list-style show, special type recommended hot words with the corresponding search results can show the details page styles can also be a resource list-style show.

[0132] 对于将推荐热词发送给客户端的时机可以采用以下两种: [0132] For the recommendation sent to the timing of hot words the client can use the following two ways:

[0133] 第一种:接收单元12在接收到客户端的连接请求时,触发发送单元11将推荐热词发送给客户端。 [0133] The first one: a receiving unit 12, upon receiving a connection request from a client, the trigger transmitting unit 11 will recommend hot words sent to the client.

[0134] 第二种:接收单元12在接收到客户端识别出用户具有搜索需求时发送的请求时,触发发送单元11将推荐热词发送给客户端。 [0134] The second: When the receiving unit 12, upon receiving a request to the client to identify the user with the search needs to send, trigger transmitting unit 11 will recommend hot words sent to the client.

[0135] 无论哪一种时机,服务端负责产生推荐热词机器相关数据信息。 [0135] No matter what kind of occasion, the server is responsible for generating the recommended hot word machine-related data information. 在此确定单元13负责根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向客户端发送的推荐热词;其中搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 This unit is responsible for determining the 13 statistical results based on the search, the user attributes, hot words type and operating at least one recommendation information to determine the recommended hot words sent to the client; the search for statistical results for the client to upload and search terms After the operation information of the search results in at least a statistical analysis of the results obtained.

[0136] 其中用户属性可以包括客户端的地理位置、用户性别、用户工作类型、用户年龄等等,结合用户属性这一因素确定推荐热词目的是为了实现对用户的个性化热词推荐。 [0136] wherein the user attributes can include a client location, user gender, user type of work, the user's age and so on, combined with user attributes this factor to determine the recommended hot words intended to achieve the user's personalized recommendation hot words. 热词类型在本发明中指的是普通推荐热词还是特型推荐热词,通常会保证两种类型的推荐热词都有若干数量。 Hot word in the middle of the present invention the type of ordinary or special type recommended hot words hot word recommendation, usually two types of recommendation to ensure that hot words have a certain number. 运营推荐信息主要是出于运营目的,例如对于一些热词优先进行展示。 Recommended operating information primarily for operational purposes, such as priority for some hot words show.

[0137] 这样,服务端就可以将一些搜索热度比较高的、符合用户属性的、符合运营策略的一些推荐热词下发给客户端,从而尽可能地迎合用户的搜索需求。 [0137] Thus, the server can be a relatively high number of search Redu, circulated Subject to user attributes, consistent operating strategy of some recommended hot words client, so as to cater to the needs of the user's search.

[0138] 另外,除了推荐热词之外,还可能对客户端下发一些相关数据信息,这里的相关数据信息可以是推荐热词的资源列表、详情页,也可以是基于运营策略的预览信息,还可以是特型推荐热词的特型标识(特型标识在后续实施例中会具体涉及),还可以是特型推荐热词对应的资源入口信息(例如应用的下载地址、商品的购买地址、新闻的查看地址)、资源内子资源的入口信息(例如某视频类应用中具体视频甚至具体剧集的观看地址、某电子书应用中具体书籍甚至具体章节的观看地址)、关联资源入口信息(例如关联应用的下载地址、相关商品的购买地址、相关新闻的查看地址)或者二次搜索推荐热词(二次搜索推荐热词在后续实施例中会具体涉及)等。 [0138] In addition to the recommended hot words, but also possible for the client delivers some of the relevant data, where the relevant data can be recommended hot word list of resources, details page, can also be based on the operating strategy of the preview information , may also be recommended special type of hot words special type identification (special type identified in the subsequent embodiments will be specifically involved), it may also be recommended special type of resource entry information corresponding hot words (such as purchasing applications Download, commodities address, news view addresses), the entry of information resources within the sub-resources (for example, a video class application specific episodes to watch video or even specific address, a specific e-book applications, specific sections of books and even watch the address), associated with the resource entry information (such as downloading address associated applications, purchase address related products, related news View address) or a secondary search Recommended hot words (secondary search Recommended hot words in the subsequent embodiments will be specifically involved) and the like.

[0139] 由以上描述可以看出,本发明提供的方法、装置和系统具备以下优点: [0139] As can be seen from the above description, the present invention provides a method, apparatus and system has the following advantages:

[0140] I)本发明在识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,使得用户在进行搜索时能够看到更多数量的推荐热词,尽可能满足用户的搜索需求,给用户提供足够的参考价值。 [0140] I) of the present invention, when a user has a search to identify the needs, in addition to the other interface region search box to show the recommended hot words, so that the user can see a greater number of conducting recommendation search hot words, as far as possible meet the user's search needs, to provide adequate reference value. 避免用户进入应用时,不知该如何搜索查看的问题。 Avoid application when the user enters, I do not know how to search for the problem to view.

[0141] 2)通过普通推荐热词和特型推荐热词的不同展现方式,摆脱了单调样式,以灵活多样的内容形式提升用户的视觉感受,增强和帮助用户对不同区域不同信息的关注力度。 [0141] 2) different ways to show the general recommendation recommended hot words and special type hot words, get rid of the monotonous style, flexible and diverse forms of content to enhance the user's visual experience, enhanced information and help users of different intensity in different regions of concern .

[0142] 3)通过搜索栏中动态的搜索推荐热词来吸引用户注意,方便用户直接搜索并引导用户进入更详细的热词推荐界面。 [0142] 3) through dynamic search Recommended hot words in the search field to attract the user's attention, direct search and user-friendly guide the user to enter a more detailed recommendation interface hot words.

[0143] 4)对不同类型的推荐热词进行样式的多样化展现,以增强用户对不同内容信息的获取需求,缩短用户获取资源的路径。 [0143] 4) Recommended for different types of hot words to diversify the style of the show, in order to enhance the needs of different users to access content information and shorten the path to the user access to resources. 也方便商业公司有策略的、适当的插入特型展示,增强对用户的吸引程度和引导功能。 The company also has a policy to facilitate trade, the appropriate insert special type of show, and enhance the attractiveness and user's guide function.

[0144] 5)可以根据用户兴趣或者运营需求,进行热词的二次推荐,一方面缩短用户获取资源的路径,尽可能满足用户需求,另一方面也方便运营商进行运营推荐。 [0144] 5) can be based on user interest or operational needs, hot words of the second recommendation, on the one hand to shorten the path to the user access to resources, as far as possible to meet the needs of users, on the other hand also facilitate operators to operate recommended.

[0145] 在本发明所提供的几个实施例中,应该理解到,所揭露的系统,装置和方法,可以通过其它的方式实现。 [0145] In the present invention provides several embodiments, it should be understood that the systems, devices and methods disclosed, can through other ways. 例如,以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式。 For example, the cell division, for example, the above described device embodiments are merely illustrative of only a logical division function may have another way of dividing the actual implementation.

[0146] 所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。 [0146] unit as a separate part of the explanation may be or may not be physically separated as part display unit may or may not be a physical unit, which may be located in one place, or it can be distributed to multiple networks unit on. 可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。 Can select which part or all of the cells to achieve the object of the embodiment of the implementation of the program according to the actual needs.

[0147]另外,在本发明各个实施例中的各功能单元可以集成在一个处理单元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。 [0147] In addition, examples of the functional units may be integrated in various embodiments of the present invention, in one processing unit, each unit may be a separate physical presence and to be two or more units integrated in one unit. 上述集成的单元既可以采用硬件的样式实现,也可以采用硬件加软件功能单元的样式实现。 The integrated unit described above can be used both style hardware implementation, hardware may be added to the style of software implemented functional units.

[0148] 上述以软件功能单元的样式实现的集成的单元,可以存储在一个计算机可读取存储介质中。 [0148] In the above-described integrated unit functional unit of software implementation styles that can be stored in a computer readable storage medium. 上述软件功能单元存储在一个存储介质中,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。 It said software function unit is stored in a storage medium, including several instructions to instruct a computer device (a personal computer, server, or network equipment, etc.) or processor (processor) implementation of various embodiments of the present invention, the method some of the steps. 而前述的存储介质包括:U盘、移动硬盘、只读存储器(Read-Only Memory, ROM)、随机存取存储器(Random Access Memory, RAM)、磁碟或者光盘等各种可以存储程序代码的介质。 The aforementioned storage medium comprising: etc. U disk, removable hard disk, read-only memory (Read-Only Memory, ROM), a random access memory (Random Access Memory, RAM), magnetic disk, or an optical disk medium can store program code .

[0149] 以上所述仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本发明保护的范围之内。 [0149] The foregoing is only preferred embodiments of the present invention, it is not intended to limit the invention within the spirit and principles of the present invention, made any modifications, equivalents, improvements should be included within the scope of protection of the present invention.

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Klassifizierungen
Internationale KlassifikationG06F17/30
UnternehmensklassifikationG06F17/30, G06F17/30867
Juristische Ereignisse
DatumCodeEreignisBeschreibung
29. Apr. 2015C06Publication
27. Mai 2015C10Entry into substantive examination