CN104572846A - Method, device and system for recommending hot words - Google Patents
Method, device and system for recommending hot words Download PDFInfo
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- CN104572846A CN104572846A CN201410773140.2A CN201410773140A CN104572846A CN 104572846 A CN104572846 A CN 104572846A CN 201410773140 A CN201410773140 A CN 201410773140A CN 104572846 A CN104572846 A CN 104572846A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The invention provides a method, a device and a system for recommending hot words. When a searching requirement of a user is recognized, recommended hot words are shown in other interface areas except for a searching frame, wherein the recommended hot words comprise at least one of the hot words shown in a resource list form corresponding to a searching result and the hot words shown in a detail page form corresponding to the searching result. According to the method, the device and the system provided by the invention, the user can see more recommended hot words during a searching process, the searching requirement of the user is met as far as possible, sufficient reference value is supplied to the user, and the problem that the user does not know how to search when the user enters into an application is avoided.
Description
[technical field]
The present invention relates to Computer Applied Technology field, particularly the hot words recommending method of one, device and system.
[background technology]
From the angle of mobile device user, along with the universal fast of Intelligent mobile equipment and the significantly lifting of mobile network's speed, people obtain the important information in the scattered time and application more and more higher requirement.Along with mobile Internet application and the explosive increase of data message, user can not search for or check all information, and the user had often does not know what search word of this search or the information content yet, therefore how effectively to recommend good search word or the information content to user, user is found needed for it within a short period of time becomes current a kind of active demand.
To apply the client of shop class, when user opens the client of application shop class, much wish that downloading some application by search is installed on intelligent mobile terminal, in order to give user to guide, at the homepage search column of the client of application shop class in prior art, the name of a hot word of search can be shown, as shown in fig. 1, " Baidu mobile phone assistant " is shown in search column, the hot word of this search normally searches for the highest word of temperature at present, or the hot word etc. to recommend based on certain migration efficiency, other local displays at homepage interface be all that the application of some concrete hot topics can be downloaded for user.But a hot word of search often can not meet the demand of user, can not provide enough reference values to different user.
[summary of the invention]
In view of this, the invention provides a kind of hot words recommending method, device and system, so that the search need of As soon as possible Promising Policy user, provide enough reference values to user.
Concrete technical scheme is as follows:
The invention provides a kind of hot words recommending method, the method comprises:
Identify user when there is search need, represent at other interface zones except search box and recommend hot word;
The hot word of wherein said recommendation comprises at least one in the hot word that hot word that corresponding Search Results represents with resource list style and corresponding Search Results represent with details page pattern.
According to the present invention one preferred implementation, described in identify user and there is search need comprise:
Get the operation that user clicks search box.
According to the present invention one preferred implementation, corresponding Search Results comprises the hot word of common recommendation with the hot word that resource list style represents and special type recommends hot word;
The Search Results represented with resource list style that the hot word of described common recommendation is corresponding comprises: the resource that the hot word of described common recommendation matches in search database;
The Search Results represented with resource list style that described special type recommends hot word corresponding comprises: the resource that the special topic that described special type recommends hot word to match in search database comprises;
The hot word that described corresponding Search Results represents with details page pattern recommends hot word for special type.
According to the present invention one preferred implementation, adopt the mode of common official documents and correspondence to represent the hot word of described common recommendation, adopt special type mark or special type to identify the mode be combined with common official documents and correspondence and represent described special type and recommend hot word.
According to the present invention one preferred implementation, described special type mark comprises picture, highlights or emphasis identifier.
According to the present invention one preferred implementation, the method also comprises:
During initial display search box, in described search box, show search recommend hot word.
According to the present invention one preferred implementation, described representing at other interface zones except search box recommends hot word to comprise the hot word of described search recommendation.
According to the present invention one preferred implementation, described representing at other interface zones except search box recommends hot word to comprise:
According to the priority of recommending hot word, the hot word of recommendation preferentially choosing high priority represents at other interface zones except search box; Wherein recommend the priority of hot word by search for temperature, hot part of speech type, whether by the user search of this client, whether be that search recommends at least one in hot word to determine.
According to the present invention one preferred implementation, the method also comprises:
When the hot word of described recommendation is selected, obtain and represent the Search Results of the Resources list pattern corresponding to the hot word of described recommendation or resource details page corresponding to the hot word of described recommendation.
According to the present invention one preferred implementation, comprise the access information of child resource in resources portal information corresponding to the hot word of described recommendation, resource, correlated resources access information or binary search at described resource details page and recommend hot word.
According to the present invention one preferred implementation, described resource details page represents with the pattern of static state, or represents with slidably pattern.
According to the present invention one preferred implementation, the method also comprises: obtain from service end in advance and recommend hot word and be stored in this locality; When representing the hot word of recommendation described in performing, the hot word of recommendation stored this locality represents according to the pattern that represents pre-set; Or,
When identifying user and there is search need, obtain from service end and recommend hot word, hot for the recommendation of acquisition word is represented according to the pattern that represents pre-set.
The present invention also provides a kind of hot words recommending method, and the method comprises:
Hot for recommendation word is sent to client, so that described client identifies user when having search need, other interface zones except search box represent the hot word of described recommendation, at least one in the hot word of described recommendation comprises corresponding Search Results to be the hot word that represents of the Resources list pattern and corresponding Search Results be hot word that details page pattern represents.
According to the present invention one preferred implementation, when receiving the connection request of described client, hot for described recommendation word is sent to client; Or,
When receiving described client and identifying the request sent when user has search need, hot for described recommendation word is sent to client.
According to the present invention one preferred implementation, the method also comprises:
According at least one in searching statistical result, user property, hot part of speech type and operation recommendation information, determine the hot word of recommendation sent to described client; Wherein said searching statistical result is the result obtained after carrying out statistical study at least one in the search word of client upload and the operation information of Search Results.
The invention provides a kind of hot word recommendation apparatus, this device comprises:
Recognition unit, for identifying user's request;
First represents unit, for described recognition unit identify user there is search need time, represent at other interface zones except search box and recommend hot word, the hot word of described recommendation comprises at least one in the hot word that hot word that corresponding Search Results represents with resource list style and corresponding Search Results represent with details page pattern.
According to the present invention one preferred implementation, described recognition unit, specifically for get user click the operation of search box time, identify user and there is search need.
According to the present invention one preferred implementation, corresponding Search Results comprises the hot word of common recommendation with the hot word that resource list style represents and special type recommends hot word;
The Search Results represented with resource list style that the hot word of described common recommendation is corresponding comprises: the resource that the hot word of described common recommendation matches in search database;
The Search Results represented with resource list style that described special type recommends hot word corresponding comprises: the resource that the special topic that described special type recommends hot word to match in search database comprises;
The hot word that described corresponding Search Results represents with details page pattern recommends hot word for special type.
According to the present invention one preferred implementation, described first represents unit, specifically for adopting the mode of common official documents and correspondence to represent the hot word of described common recommendation, adopting special type mark or special type to identify the mode be combined with common official documents and correspondence and representing described special type and recommend hot word.
According to the present invention one preferred implementation, described special type mark comprises picture, highlights or emphasis identifier.
According to the present invention one preferred implementation, this device also comprises:
Second represents unit, during for initially showing search box, showing search and recommending hot word in described search box.
According to the present invention one preferred implementation, described first represents the hot word of described recommendation that unit represents comprises described search and recommends hot word.
According to the present invention one preferred implementation, described first represents unit, and specifically for the priority according to the hot word of recommendation, the hot word of recommendation preferentially choosing high priority represents at other interface zones except search box; Wherein recommend the priority of hot word by search for temperature, hot part of speech type, whether by the user search of this client, whether be that search recommends at least one in hot word to determine.
According to the present invention one preferred implementation, this device also comprises:
Result acquiring unit, for when the hot word of described recommendation is selected, obtains the Search Results of the Resources list pattern corresponding to the hot word of described recommendation or resource details page corresponding to the hot word of described recommendation;
3rd represents unit, the resource details page that Search Results or the hot word of described recommendation for representing the Resources list pattern corresponding to the hot word of described recommendation are corresponding.
According to the present invention one preferred implementation, described resource details page comprises the access information of child resource in resources portal information corresponding to the hot word of described recommendation, resource, correlated resources access information or binary search and recommends hot word.
According to the present invention one preferred implementation, the described 3rd represents unit represents described resource details page with the pattern of static state or with slidably pattern.
According to the present invention one preferred implementation, this device comprises: acquiring unit;
Described acquiring unit, recommends hot word for obtaining from service end and is stored in this locality; Described first represents unit when representing the hot word of recommendation described in performing, and the hot word of recommendation stored this locality represents according to the pattern that represents pre-set; Or,
Described acquiring unit, for identify at described recognition unit user there is search need time, from service end obtain recommend hot word; Described first represents the hot word of recommendation that described acquiring unit obtains by unit represents according to the pattern that represents pre-set.
Present invention also offers a kind of hot word recommendation apparatus, this device comprises:
Transmitting element, for hot for recommendation word is sent to client, so that described client identifies user when having search need, other interface zones except search box represent the hot word of described recommendation, at least one in the hot word of described recommendation comprises corresponding Search Results to be the hot word that represents of the Resources list pattern and corresponding Search Results be hot word that details page pattern represents.
According to the present invention one preferred implementation, this device also comprises: receiving element, for when receiving the connection request of described client, or when receiving described client and identifying the request sent when user has search need, trigger described transmitting element and hot for recommendation word is sent to described client.
According to the present invention one preferred implementation, this device also comprises: determining unit, for according at least one in searching statistical result, user property, hot part of speech type and operation recommendation information, determines the hot word of recommendation sent to described client; Wherein said searching statistical result is the result obtained after carrying out statistical study at least one in the search word of client upload and the operation information of Search Results.
Present invention also offers a kind of hot word commending system, this system comprises: the client and the service end that comprise above-mentioned stream oriented device respectively.
As can be seen from the above technical solutions, the present invention is when identifying user and having search need, represent at other interface zones except search box and recommend hot word, make user can see the hot word of the recommendation of greater number when searching for, the search need of As soon as possible Promising Policy user, to provide enough reference values to user.When avoiding user to enter application, do not know how this searches for the problem of checking.
[accompanying drawing explanation]
Fig. 1 shows the instance graph searching for hot word in prior art;
The hot words recommending method process flow diagram of the client executing that Fig. 2 provides for the embodiment of the present invention;
What Fig. 3 recommended hot word for search that the embodiment of the present invention provides represents instance graph;
The instance graph that the common official documents and correspondence mode that Fig. 4 provides for the embodiment of the present invention represents;
The common official documents and correspondence that Fig. 5 provides for the embodiment of the present invention and the instance graph that picture combination represents;
The common official documents and correspondence that Fig. 6 provides for the embodiment of the present invention and the instance graph that emphasis identifier combination represents;
Fig. 7 represents instance graph for the Search Results of the hot word of common recommendation that the embodiment of the present invention provides;
The first details page that Fig. 8 recommends hot word corresponding for special type that the embodiment of the present invention provides represents instance graph;
The second details page that Fig. 9 recommends hot word corresponding for special type that the embodiment of the present invention provides represents instance graph;
The third details page that Figure 10 recommends hot word corresponding for special type that the embodiment of the present invention provides represents instance graph;
The details page Slip pattern that Figure 11 provides for the embodiment of the present invention represents instance graph;
The another kind of details page Slip pattern that Figure 12 provides for the embodiment of the present invention represents instance graph;
During the selection binary search recommendation word that Figure 13 provides for the embodiment of the present invention, corresponding Search Results represents instance graph;
A kind of structure drawing of device that Figure 14 provides for the embodiment of the present invention;
The another kind of structure drawing of device that Figure 15 provides for the embodiment of the present invention.
[embodiment]
In order to make the object, technical solutions and advantages of the present invention clearly, describe the present invention below in conjunction with the drawings and specific embodiments.
In the prior art, during the interface of certain application initial, a search can be shown at the search column of homepage and recommend hot word, other interface zones can show some concrete the Resources lists, even if user has search need, prepare inputted search word in the search box, the content of other interface zones also can not change, if what user needed search is not the hot word of search that search column shows, then need manually inputted search word in the search box.And core concept of the present invention is, when identifying user and there is search need, represent at other interface zones except search box and recommend hot word, wherein recommend hot word to comprise at least one that the hot word of common recommendation and special type recommend hot word etc.Such user just can recommend to select one of them to search for hot word from these.
The hot word of above-mentioned recommendation is handed down to client by service end, but can there are following two kinds of modes:
First kind of way: service end is handed down to client after hot for recommendation word and related data information being encapsulated in advance.
The second way: client identifies user when having search need, and recommend hot word to service end request, service end should ask hot for recommendation word and related data information to be handed down to client.
No matter adopt any mode, service end is responsible for producing and is recommended hot word and related data information thereof.Simultaneously service end can be carried out statistical study at least one in the operation information of the search word of client upload and Search Results and recommends to optimize, wherein the operation information of Search Results can comprise click to Search Results, browse, use, the operation such as download; According at least one in searching statistical result, user property, hot part of speech type and operation recommendation information, determine the hot word of recommendation sent to client.Wherein user property can comprise the geographic position, user's sex, user job type, age of user etc. of client, and what determine to recommend hot entry word in conjunction with this factor of user property is precisely recommend the individual character heat-transmission word of user to realize.Hot part of speech type refers to the hot word of common recommendation in the present invention or special type recommends the different hot word kinds such as hot word, usually can ensure that the hot word of the recommendation of two types has some quantity.Operation recommendation information mainly for operation object, such as, is preferentially shown for some hot words.
Like this, service end just can by higher for search temperature, that meet user property, meet migration efficiency some recommend hot word to be handed down to client, thus cater to the search need of user as much as possible.
In addition, except recommending hot word, also may issue some related data information to client, here related data information can be recommend the Resources list of hot word, details page, also can be the pre-review information based on migration efficiency, can also be that special type recommends the special type of hot word to identify (special type is identified in subsequent embodiment and can be specifically related to), it can also be the resources portal information (download address such as applied that special type recommends hot word corresponding, the purchase address of commodity, news check address), access information (the viewing address of such as certain video class even concrete collection of drama of concrete video in applying of child resource in resource, the viewing address of the even concrete chapters and sections of concrete books in the application of certain e-book), correlated resources access information (the download address of such as associated application, the purchase address of dependent merchandise, related news check address) or binary search recommend hot word (binary search recommends hot word can be specifically related in subsequent embodiment) etc.
For client, need to obtain from server end and resolve to recommend hot word and related data information.If obtain in advance and store in this locality and recommend hot word and related data information thereof, then when identifying user and there is search need, read the local hot word of recommendation and related data information, and represent the hot word of recommendation of configuration display number.If the mode that Real-time Obtaining is recommended, then, when identifying user and there is search need, obtain from server end and resolve the hot word of accurate recommendation and related data information, then representing the hot word of accurate recommendation of configuration display number.
The hot words recommending method flow process of client executing is described with an embodiment below, for application class search in the present embodiment, and obtain in advance for client in this embodiment and store the hot word of recommendation and related data information extremely this locality, as shown in flow process in Fig. 2:
Suppose that user opens the client of application shop class application, read the local hot word of recommendation in step 201, choosing one recommends hot word to recommend hot word as search, show in the search box, suppose that the search chosen recommends hot word for " file management ", then as shown in Figure 3, " everybody is searching ' file management ' " can be shown in the search box, only can certainly show in the search box " file management ", other modes also can be adopted in the search box to show.Choosing search recommends the mode of hot word can be random selecting, and also can choose according to priority, can also be fixedly choose etc.
In addition, the search shown in the search box recommends word can be dynamic change, and not unalterable.Such as, the search shown in the search box when each user opens the class application of application shop recommends word not identical, also can at interval of after a period of time such as 5 seconds, and word is recommended in the search automatically changed in search box.
In step 202., if client identifies user have search need, then represent at other interface zones except search box and recommend hot word.
If user have selected search box, such as, click search box, illustrate that user will start search, now can represent at other interface zones except search box and recommend hot word.Here the hot word of recommendation can comprise the hot word of common recommendation and special type recommends hot word.
Client, when representing the hot word of recommendation, can represent according to the hot word of recommendation of the priority of the hot word of each recommendation option and installment display number from the hot word of recommendation that this locality stores.Because the on-screen display (osd) area of usual mobile terminal device is limited, therefore in the present embodiment to the pre-configured certain display number of the hot word of the recommendation represented, namely configure display number, the hot word of recommendation of configuration display number can only be shown.When representing the hot word of recommendation, also can represent according to the order of above-mentioned priority.
Wherein recommend the priority of hot word can by search temperature, hot part of speech type, whether by the user search of this client, whether clicked by the user of client, whether be that search recommends at least one in hot word to determine.
Such as search for temperature higher, can arrange and recommend the priority of hot word higher.
Can arrange special type recommends the priority of hot word higher than the priority of the hot word of common recommendation, or the priority of the hot word of common recommendation recommends the priority of hot word higher than special type, also can arrange both priority equally high.This set can carry out arranging and adjusting according to demand.
Can arrange by the priority of the hot word of the recommendation of the user search of client lower, so doing is the hot word of recommendation due to usual user search, the probability again searched for can be lower, and what the priority of hot for the recommendation of user search word arranged lowlyer can promote the recommendation not representing hot word and represent chance.
It is higher that the current priority of the hot word of recommendation of hot word of recommending as search can be set, can make like this to recommend the hot word of recommendation of hot word again to appear at other interface zones located outside search box as search.
Recommend hot word whether to check according to user or to click further and carry out dynamic priority adjusting, to allow the hot word of more recommendation obtain represent chance.
When representing the hot word of recommendation, ordinary hot word template can be adopted to represent for the hot word of common recommendation, recommending hot word that the hot word template of special type can be adopted to represent for special type.Both templates can be identical, also can be different.
When representing the hot word of common recommendation, the mode of common official documents and correspondence can be adopted to represent, certainly, recommend hot word that the mode of common official documents and correspondence also can be adopted to represent for special type.As shown in Figure 4, recommend hot word " to listen to storytelling ", " 3D racing car ", " file management ", " card ", " photo beautifies ", " navigation software ", " virus killing ", " dynamic wallpaper " ... all represent in the mode of common official documents and correspondence.
Preferably, when representing special type and recommending hot word, special type mark or special type can be adopted to identify the mode combined with common official documents and correspondence and to represent.Wherein special type mark can be picture, highlight or emphasis identifier etc.As shown in Figure 5, " the most powerful brain ", " street bat ", " Cock silk man " and " mad old man " are that special type recommends hot word, the mode all using picture to be combined with common official documents and correspondence represents, and other recommend hot word to be that the hot word of common recommendation then adopts the mode of common official documents and correspondence to represent.At this, picture can prestore in client this locality as related data information, then directly utilize the local picture stored to represent, also only in the address information of local picture, and can represent again according to after the acquisition of information picture of address when needs represent.As shown in Figure 6, " unblock ", " root authority ... " " piano " is that special type recommends hot word, this emphasis of round dot identifier can be adopted to carry out representing (when hot word cannot completely represent in its appointment viewing area time in conjunction with common official documents and correspondence, the form that afterbody blocks can be adopted, only represent major part above).
In addition, recommending can to limit in hot word the hot word of common recommendation and special type and recommend the quantity of hot word, namely show that the special type of fixed qty recommends hot word and the hot word of common recommendation, the recommended chance represented can both be obtained to make dissimilar and hot word that is different priorities.
If user is some interested in what recommending in hot word, by the way selection clicked one of them, then in step 203, the type according to the hot word of recommendation selected is carried out multi-form Search Results and is represented.If what select is the hot word of common recommendation, then perform step 204; If what select is that special type recommends hot word, then perform step 205.
In step 204, Search Results corresponding for hot for common recommendation word is represented with resource list style.To be applied as example, suppose that user have selected the hot word of common recommendation " mobile phone house keeper ", then, after obtaining Search Results corresponding to " mobile phone house keeper ", each application of Search Results is represented with tabular form, as shown in Figure 7.
In step 205, the resource details page that special type recommends hot word corresponding is represented.Here resource details page can be that static pattern represents, and also can be that dynamic pattern represents, such as can up and down or side remind the pattern horizontally slipped to represent.
Generally, resource details page comprises the essential information, introduction, comment etc. that special type recommends the corresponding resource of hot word, can also comprise resources portal information etc.As shown in Figure 8, hot word " elegant soon " is recommended when user have selected special type, the application of " elegant soon " by name can be shown with details page pattern, in this details page, comprise essential information, comment, introduction etc., also comprise download address (i.e. resources portal information) etc.
Also has a kind of situation, above-mentioned resources portal information can be the entrance of child resource in resource, this situation is specially adapted to (Inapp) resource in application, such as hot word is recommended " to laugh at despot to have come " when user have selected special type, in its details page except comprising the information such as brief introduction, as shown in Figure 9, also comprise the entry address of the child resources such as the 03.26th phase, the 03.24th phase, the 03.22nd phase, click this child resource entry address, then can play-over each child resource thus realize specifying in the multimedia application such as the video of collection number and play-over.
Further, related resource access information can also be comprised in details page, still for situation shown in Fig. 9, the access information playing the video playback class application that this resource uses also is comprised in this details page, such as, " liking strange skill video player " in Fig. 9, " Baidu's video ", user directly can download related resource, shortens user's request path further, promotes Consumer's Experience and satisfaction to facilitate.
Except above-mentioned static state represents except pattern, can also adopt and dynamically represent, the pattern such as slided represents, and user can browse the content of resource details page by the mode of sliding.Such as shown in Figure 10, user clicks special type and recommends hot word " the most powerful brain ", represent the details page that " the most powerful brain " is applied, by the mode of laterally sliding, then may slide into the details page that " the line king of the most powerful brain " applies as shown in figure 11, slide again backward, may slide into the details page that " brain scientist " applies as shown in figure 12.This situation, when showing details page, can provide other related contents in addition at side simultaneously and can continue the prompting browsed of sliding, such as, demonstrate the partial content etc. of related pages at side.
In addition, no matter be adopt static state to represent pattern, or dynamically represent pattern, binary search can be comprised further recommend hot word in details page, the hot word of normally relevant to current represented resource recommendation.Such as in the details page shown in Figure 11, represent binary search and recommend word " leisure ", in the details page shown in Figure 12, represent binary search recommend word " intelligence development ", thus help user to realize relevant search.
When user continues to select binary search recommendation word, obtain this binary search and recommend the Search Results that word is corresponding, represent with resource list style.The binary search that such as user clicks in Figure 12 recommends word " intelligence development ", then represent application corresponding to " intelligence development " with resource list style, as shown in figure 13.
Above-mentioned steps 205 is that special type recommends the one of hot word to represent example, recommends hot word that the form of the Resources list also can be adopted to represent for some special type, the resource of this situation mainly thematic form.This special type recommends the difference of hot word and the hot word of common recommendation to be: when user clicks the hot word of common recommendation, the hot word of this common recommendation mates by server end in search database, the resource matched is represented in the form of a list.When user click thematic this kind of special type recommend hot word time, hot word is recommended to mate in search database this special type at server end, a certain special topic can be matched, and the resource that this special topic comprises is returned, and represent just one of its flexible presentation style in the form of a list.Such as, a special topic is built in a database for " two 11 " in advance at server end, this special topic comprises such as sky cat, when the electric business's class application when two 11 activities of a series of participation such as, Jingdone district, Amazons, when user recommends hot word in search interface click " two 11 " this special type, the application that the special topic that " two 11 " match exactly returned comprises, and these application can be presented to user with the form of the Resources list.
Above-described embodiment is for application class search, but the present invention is not limited to application class search, can also be applied to the search of the other types such as such as commodity class search, news category search.
Known by foregoing description, the present invention is applicable to the system comprising client and service end.Below client and service end are described in detail.
A kind of equipment mechanism figure that Figure 14 provides for the embodiment of the present invention, this device is arranged at client, as shown in figure 14, this device comprises: recognition unit 01 and first represents unit 02, can also comprise that second represents unit 03, result acquiring unit 04, the 3rd represents unit 05 and acquiring unit 06.
Recognition unit 01 is responsible for identifying user's request, can identify user's request according to user operation.Particularly, get user when clicking the operation of search box, identify user and there is search need.First represent unit 02 recognition unit 01 identify user there is search need time, represent at other interface zones except search box and recommend hot word, recommend hot word to comprise at least one that the hot word of common recommendation and special type recommend hot word etc.Wherein the corresponding Search Results of the hot word of common recommendation is that the Resources list pattern represents, and special type recommends the corresponding Search Results of hot word to be that details page pattern represents, and also can be that the Resources list pattern represents.Such user just can recommend to select one of them to search for hot word from these.
Particularly, first represents unit 02 can according to the priority of recommending hot word, and the hot word of recommendation preferentially choosing high priority represents at other interface zones except search box; Wherein recommend the priority of hot word by search for temperature, hot part of speech type, whether by the user search of this client, whether be that search recommends at least one in hot word to determine
Such as search for temperature higher, can arrange and recommend the priority of hot word higher.
Can arrange special type recommends the priority of hot word higher than the priority of the hot word of common recommendation, or the priority of the hot word of common recommendation recommends the priority of hot word higher than special type, also can arrange both priority equally high.This set can carry out arranging and adjusting according to demand.
Can arrange by the priority of the hot word of the recommendation of user search lower, so doing is the hot word of recommendation due to usual user search, and the probability again searched for can be lower.
Can arrange and currently recommend the priority of the hot word of recommendation of hot word higher as search, can make like this to recommend the hot word of recommendation of hot word again to appear at other interface zones except search box as search.
When representing the hot word of recommendation, ordinary hot word template can be adopted to represent for the hot word of common recommendation, recommending hot word that the hot word template of special type can be adopted to represent for special type.Both templates can be identical, also can be different, thus be more convenient for representing flexibly.
Preferably, first represents unit 02 can adopt the mode of common official documents and correspondence to represent the hot word of common recommendation, adopts special type mark or special type to identify the mode be combined with common official documents and correspondence and represents special type and recommend hot word.Wherein special type mark can comprise picture, highlight or emphasis identifier.
The hot word of the recommendation that client represents obtains from service end, has two kinds of modes here:
First kind of way, acquiring unit 06 obtain from service end and recommend hot word and be stored in this locality.First represents unit 02 when execution represents the hot word of recommendation, and the hot word of recommendation stored this locality represents according to the pattern that represents pre-set.Shown in Figure 14 is first kind of way.
The second way, acquiring unit 06 recognition unit 01 identify user there is search need time, from service end obtain recommend hot word.First represents the hot word of recommendation that acquiring unit 06 obtains by unit 02 represents according to the pattern that represents pre-set.
In addition, when initial display search box, such as user has just opened the search box of client display homepage, and second represents unit 03 can show the hot word of search recommendation in the search box.This search recommends hot word to select from the hot word of recommendation that above-mentioned service end obtains, and choose search and recommend the mode of hot word can be random selecting, also can choose according to priority, can also be fixedly choose etc.In addition, the search shown in the search box recommends word can be dynamic change, and not unalterable.Such as, the search shown in the search box when each user opens the class application of application shop recommends word different.
First represents in the hot word of recommendation that unit 02 represents and can comprise second and represent the search that unit 03 shows and recommend hot word.And more forward position can be come.
When user have selected the hot word of common recommendation, such as, click a hot word of common recommendation, result acquiring unit 04 obtains by the Search Results of the Resources list pattern corresponding to the hot word of common recommendation selected; 3rd represents the Search Results that unit 05 represents the Resources list pattern corresponding to the hot word of common recommendation.When special type recommends hot word to be selected, acquiring unit 04 obtains the Search Results of the Resources list pattern that the resource details page of being recommended hot word corresponding by the special type selected or special type recommend hot word corresponding; 3rd represents the Search Results that unit 05 represents resource details page that special type recommends hot word corresponding or the Resources list pattern that special type recommends hot word corresponding.Here the Search Results of the Resources list pattern that the Search Results of special type the Resources list pattern of recommending hot word corresponding is corresponding with the hot word of common recommendation is distinguished and is: the Search Results of the Resources list pattern that special type recommends hot word corresponding is thematic form, namely when user click thematic this kind of special type recommend hot word time, hot word is recommended to mate in search database this special type at server end, a certain special topic can be matched, the resource that this special topic comprises is represented in the form of a list.Such as, a special topic is built in a database for " two 11 " in advance at server end, this special topic comprises such as sky cat, when the electric business's class application when two 11 activities of a series of participation such as, Jingdone district, Amazons, when user recommends hot word in search interface click " two 11 " this special type, these application are presented to user with the form of the Resources list by the application that the special topic that " two 11 " match exactly returned comprises.When user clicks the hot word of common recommendation, server end in a database directly coupling obtain resource, by mate the resource obtained carry out under with, and to represent flexibly in the form of a list.
3rd represents unit 05 represents resource details page with the pattern of static state or with slidably pattern.Wherein, the access information of child resource in resources portal information that special type recommends hot word corresponding, resource, correlated resources access information or binary search can be comprised in resource details page and recommend hot word.
Another structure drawing of device that Figure 15 provides for the embodiment of the present invention, this device is arranged at service end, and as shown in figure 15, this device comprises: transmitting element 11, receiving element 12 and determining unit 13.
Transmitting element 11 is responsible for hot for recommendation word to send to client, so that client identifies user when having search need, other interface zones except search box represent recommends hot word, at least one of recommending hot word to comprise the hot word of common recommendation and special type to recommend in hot word.The Search Results that wherein the hot word of common recommendation is corresponding represents with resource list style, and special type recommends hot word to be that corresponding Search Results can represent with details page pattern, also can represent with resource list style.
Following two kinds can be adopted the opportunity of client for being sent to by the hot word of recommendation:
The first: receiving element 12, when receiving the connection request of client, triggers transmitting element 11 and hot for recommendation word is sent to client.
The second: receiving element 12, when receiving client and identifying the request sent when user has search need, triggers transmitting element 11 and hot for recommendation word is sent to client.
On no matter any opportunity, service end is responsible for producing and is recommended hot word machine dependent data information.Be responsible for, according at least one in searching statistical result, user property, hot part of speech type and operation recommendation information, determining the hot word of recommendation sent to client in this determining unit 13; Wherein searching statistical result is the result obtained after carrying out statistical study at least one in the search word of client upload and the operation information of Search Results.
Wherein user property can comprise the geographic position, user's sex, user job type, age of user etc. of client, and what determine to recommend hot entry word in conjunction with this factor of user property is recommend the individual character heat-transmission word of user to realize.Hot part of speech type refers to the hot word of common recommendation in the present invention or special type recommends hot word, usually can ensure that the hot word of the recommendation of two types has some quantity.Operation recommendation information mainly for operation object, such as, is preferentially shown for some hot words.
Like this, service end just some can be searched for temperature higher, meet user property, meet migration efficiency some recommend hot word to be handed down to client, thus cater to the search need of user as much as possible.
In addition, except recommending hot word, also may issue some related data information to client, here related data information can be recommend the Resources list of hot word, details page, also can be the pre-review information based on migration efficiency, can also be that special type recommends the special type of hot word to identify (special type is identified in subsequent embodiment and can be specifically related to), it can also be the resources portal information (download address such as applied that special type recommends hot word corresponding, the purchase address of commodity, news check address), access information (the viewing address of such as certain video class even concrete collection of drama of concrete video in applying of child resource in resource, the viewing address of the even concrete chapters and sections of concrete books in the application of certain e-book), correlated resources access information (the download address of such as associated application, the purchase address of dependent merchandise, related news check address) or binary search recommend hot word (binary search recommends hot word can be specifically related in subsequent embodiment) etc.
Described as can be seen from above, methods, devices and systems provided by the invention possess following advantage:
1) the present invention is when identifying user and having search need, represent at other interface zones except search box and recommend hot word, making user can see the hot word of the recommendation of greater number when searching for, the search need of As soon as possible Promising Policy user, providing enough reference values to user.When avoiding user to enter application, do not know how this searches for the problem of checking.
2) recommended the different ways of presentation of hot word by the hot word of common recommendation and special type, broken away from monotone pattern, promote the visual experience of user with flexile content-form, strengthen with help user the concern dynamics of the different information of zones of different.
3) recommend hot word to attract the user's attention by search dynamic in search column, facilitate user to directly search and guide user to enter more detailed hot word and recommend interface.
4) variation that the hot word of dissimilar recommendation carries out pattern is represented, to strengthen the acquisition demand of user to different content information, shorten the path of user's Gains resources.Also the insertion special type facilitating commercial company diplomatic, suitable is shown, strengthens the attraction degree to user and guiding function.
5) can according to user interest or operation demand, the secondary carrying out hot word is recommended, and shortens the path of user's Gains resources on the one hand, As soon as possible Promising Policy user's request, also facilitates operator to carry out operation on the other hand and recommends.
In several embodiment provided by the present invention, should be understood that, disclosed system, apparatus and method, can realize by another way.Such as, device embodiment described above is only schematic, and such as, the division of described unit, is only a kind of logic function and divides, and actual can have other dividing mode when realizing.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the pattern of hardware to realize, and the pattern that hardware also can be adopted to add SFU software functional unit realizes.
The above-mentioned integrated unit realized with the pattern of SFU software functional unit, can be stored in a computer read/write memory medium.Above-mentioned SFU software functional unit is stored in a storage medium, comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) or processor (processor) perform the part steps of method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, portable hard drive, ROM (read-only memory) (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. various can be program code stored medium.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (31)
1. a hot words recommending method, is characterized in that, the method comprises:
Identify user when there is search need, represent at other interface zones except search box and recommend hot word;
The hot word of wherein said recommendation comprises at least one in the hot word that hot word that corresponding Search Results represents with resource list style and corresponding Search Results represent with details page pattern.
2. method according to claim 1, is characterized in that, described in identify user and there is search need comprise:
Get the operation that user clicks search box.
3. method according to claim 1, is characterized in that, corresponding Search Results comprises the hot word of common recommendation with the hot word that resource list style represents and special type recommends hot word;
The Search Results represented with resource list style that the hot word of described common recommendation is corresponding comprises: the resource that the hot word of described common recommendation matches in search database;
The Search Results represented with resource list style that described special type recommends hot word corresponding comprises: the resource that the special topic that described special type recommends hot word to match in search database comprises;
The hot word that described corresponding Search Results represents with details page pattern recommends hot word for special type.
4. method according to claim 3, is characterized in that, adopts the mode of common official documents and correspondence to represent the hot word of described common recommendation, adopts special type mark or special type to identify the mode be combined with common official documents and correspondence and represents described special type and recommend hot word.
5. method according to claim 4, is characterized in that, described special type mark comprises picture, highlights or emphasis identifier.
6. method according to claim 1, is characterized in that, the method also comprises:
During initial display search box, in described search box, show search recommend hot word.
7. method according to claim 6, is characterized in that, described representing at other interface zones except search box recommends hot word to comprise the hot word of described search recommendation.
8. method according to claim 1, is characterized in that, described representing at other interface zones except search box recommends hot word to comprise:
According to the priority of recommending hot word, the hot word of recommendation preferentially choosing high priority represents at other interface zones except search box; Wherein recommend the priority of hot word by search for temperature, hot part of speech type, whether by the user search of this client, whether be that search recommends at least one in hot word to determine.
9. method according to claim 1, is characterized in that, the method also comprises:
When the hot word of described recommendation is selected, obtain and represent the Search Results of the Resources list pattern corresponding to the hot word of described recommendation or resource details page corresponding to the hot word of described recommendation.
10. method according to claim 9, is characterized in that, comprises the access information of child resource in resources portal information corresponding to the hot word of described recommendation, resource, correlated resources access information or binary search recommend hot word at described resource details page.
11. methods according to claim 9, is characterized in that, described resource details page represents with the pattern of static state, or represent with slidably pattern.
12. methods according to the arbitrary claim of claim 1 to 11, it is characterized in that, the method also comprises: obtain from service end in advance and recommend hot word and be stored in this locality; When representing the hot word of recommendation described in performing, the hot word of recommendation stored this locality represents according to the pattern that represents pre-set; Or,
When identifying user and there is search need, obtain from service end and recommend hot word, hot for the recommendation of acquisition word is represented according to the pattern that represents pre-set.
13. 1 kinds of hot words recommending methods, it is characterized in that, the method comprises:
Hot for recommendation word is sent to client, so that described client identifies user when having search need, other interface zones except search box represent the hot word of described recommendation, at least one in the hot word of described recommendation comprises corresponding Search Results to be the hot word that represents of the Resources list pattern and corresponding Search Results be hot word that details page pattern represents.
14. methods according to claim 13, is characterized in that, when receiving the connection request of described client, hot for described recommendation word are sent to client; Or,
When receiving described client and identifying the request sent when user has search need, hot for described recommendation word is sent to client.
15. methods according to claim 13, it is characterized in that, the method also comprises:
According at least one in searching statistical result, user property, hot part of speech type and operation recommendation information, determine the hot word of recommendation sent to described client; Wherein said searching statistical result is the result obtained after carrying out statistical study at least one in the search word of client upload and the operation information of Search Results.
16. 1 kinds of hot word recommendation apparatus, it is characterized in that, this device comprises:
Recognition unit, for identifying user's request;
First represents unit, for described recognition unit identify user there is search need time, represent at other interface zones except search box and recommend hot word, the hot word of described recommendation comprises at least one in the hot word that hot word that corresponding Search Results represents with resource list style and corresponding Search Results represent with details page pattern.
17. devices according to claim 16, is characterized in that, described recognition unit, specifically for get user click the operation of search box time, identify user and there is search need.
18. devices according to claim 16, is characterized in that, corresponding Search Results comprises the hot word of common recommendation with the hot word that resource list style represents and special type recommends hot word;
The Search Results represented with resource list style that the hot word of described common recommendation is corresponding comprises: the resource that the hot word of described common recommendation matches in search database;
The Search Results represented with resource list style that described special type recommends hot word corresponding comprises: the resource that the special topic that described special type recommends hot word to match in search database comprises;
The hot word that described corresponding Search Results represents with details page pattern recommends hot word for special type.
19. devices according to claim 18, it is characterized in that, described first represents unit, specifically for adopting the mode of common official documents and correspondence to represent the hot word of described common recommendation, adopting special type mark or special type to identify the mode be combined with common official documents and correspondence and representing described special type and recommend hot word.
20. devices according to claim 19, is characterized in that, described special type mark comprises picture, highlights or emphasis identifier.
21. devices according to claim 16, is characterized in that, this device also comprises:
Second represents unit, during for initially showing search box, showing search and recommending hot word in described search box.
22. devices according to claim 21, is characterized in that, described first represents the hot word of described recommendation that unit represents comprises described search and recommend hot word.
23. devices according to claim 16, is characterized in that, described first represents unit, and specifically for the priority according to the hot word of recommendation, the hot word of recommendation preferentially choosing high priority represents at other interface zones except search box; Wherein recommend the priority of hot word by search for temperature, hot part of speech type, whether by the user search of this client, whether be that search recommends at least one in hot word to determine.
24. devices according to claim 16, is characterized in that, this device also comprises:
Result acquiring unit, for when the hot word of described recommendation is selected, obtains the Search Results of the Resources list pattern corresponding to the hot word of described recommendation or resource details page corresponding to the hot word of described recommendation;
3rd represents unit, the resource details page that Search Results or the hot word of described recommendation for representing the Resources list pattern corresponding to the hot word of described recommendation are corresponding.
25. devices according to claim 24, is characterized in that, described resource details page comprises the access information of child resource in resources portal information corresponding to the hot word of described recommendation, resource, correlated resources access information or binary search and recommends hot word.
26. devices according to claim 24, is characterized in that, the described 3rd represents unit represents described resource details page with the pattern of static state or with slidably pattern.
27. devices according to claim 16, is characterized in that, this device comprises: acquiring unit;
Described acquiring unit, recommends hot word for obtaining from service end and is stored in this locality; Described first represents unit when representing the hot word of recommendation described in performing, and the hot word of recommendation stored this locality represents according to the pattern that represents pre-set; Or,
Described acquiring unit, for identify at described recognition unit user there is search need time, from service end obtain recommend hot word; Described first represents the hot word of recommendation that described acquiring unit obtains by unit represents according to the pattern that represents pre-set.
28. 1 kinds of hot word recommendation apparatus, it is characterized in that, this device comprises:
Transmitting element, for hot for recommendation word is sent to client, so that described client identifies user when having search need, other interface zones except search box represent the hot word of described recommendation, at least one in the hot word of described recommendation comprises corresponding Search Results to be the hot word that represents of the Resources list pattern and corresponding Search Results be hot word that details page pattern represents.
29. devices according to claim 28, it is characterized in that, this device also comprises: receiving element, for when receiving the connection request of described client, or when receiving described client and identifying the request sent when user has search need, trigger described transmitting element and hot for recommendation word is sent to described client.
30. devices according to claim 28, it is characterized in that, this device also comprises: determining unit, for according at least one in searching statistical result, user property, hot part of speech type and operation recommendation information, determines the hot word of recommendation sent to described client; Wherein said searching statistical result is the result obtained after carrying out statistical study at least one in the search word of client upload and the operation information of Search Results.
31. 1 kinds of hot word commending systems, it is characterized in that, this system comprises: client and service end;
Described client comprises the device as described in claim as arbitrary in claim 16 to 27;
Described service end comprises the device as described in claim as arbitrary in claim 28 to 30.
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| PCT/CN2015/094393 WO2016091044A1 (en) | 2014-12-12 | 2015-11-12 | Method, apparatus, system, device and computer storage medium for recommending hot words |
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| CN201410773140.2A CN104572846B (en) | 2014-12-12 | 2014-12-12 | A kind of hot word recommendation methods, devices and systems |
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| WO2016091044A1 (en) | 2016-06-16 |
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