CN104573091A - Verifying method and system of optimization results of search engine - Google Patents
Verifying method and system of optimization results of search engine Download PDFInfo
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- CN104573091A CN104573091A CN201510047345.7A CN201510047345A CN104573091A CN 104573091 A CN104573091 A CN 104573091A CN 201510047345 A CN201510047345 A CN 201510047345A CN 104573091 A CN104573091 A CN 104573091A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
Abstract
An embodiment of the invention discloses a verifying method of optimization results of a search engine. The method, for example, may include: in response to a verification request of a registered user, acquiring a target webpage link, target search keywords and a target ranking position submitted by the registered user; if a preset query cycle is up, querying whether or not the target webpage link is at the target ranking position in search results of the target search keywords; if yes, confirming that verification is affirmative; if not, confirming that verification is negative. The verifying method has the advantages that the optimization results of the search engine can be automatically and periodically verified and verifying efficiency is improved. The embodiment further provides a verifying system of optimization results of the search engine.
Description
Technical field
The present invention relates to searching engine field, particularly relate to verification method and the system of search engine optimization effect.
Background technology
Except bid ranking (as, the bid ranking of Baidu) outside, enterprise can also utilize search engine optimization (SEO, Search Engine Optimization) mode improve the rank of Website page in Search Results of this enterprise, and then increase the exposure rate of Website page.
In bid ranking, be according to bid directly in Search Results for Website page obtains an earlier rank.Different from bid ranking, search engine optimization is by analyzing the search rank rule of search engine, adopts various means to optimize Website page, naturally can obtain an earlier rank to make the Website page through optimizing.
At present, the basic charging way (e.g., bag year or monthly payment) adopting the bag period in search engine optimization.Be specially: in enterprise to after the target search key providing the service company of search engine optimization service to specify target web site page and correspondence, if service company can make target web be linked to obtain in the Search Results of target search keyword the rank position of agreement within the time period of agreement, then enterprise needs the expense paying both sides' agreement to service company.
Realizing in process of the present invention, the present inventor finds that in prior art, at least there are the following problems: whether service company reaches the search engine optimization effect of making an appointment is unknowable for enterprise, that is, enterprise do not know that whether service company makes target web be linked to obtain in the Search Results of target search keyword the rank position of agreement within the time period of agreement.Further, for enterprise, even if it removes verification search engine effect of optimization by artificial mode, the lower problem of verification efficiency can also be there is.
Summary of the invention
In order to solve the problems of the technologies described above, embodiments provide the method for inspection and the system of search engine optimization effect, with provide one automatically, periodically verification search engine effect of optimization, and then improve verification efficiency.
The embodiment of the invention discloses following technical scheme:
A verification method for search engine optimization effect, comprising:
Receive the target web link of registered user's submission, target search keyword and target rank position;
In response to the checking request of described registered user, when the proving period preset arrives, inquire about described target web and be linked in the Search Results of described target search keyword whether reach target rank position, if, being verified of this proving period, otherwise the checking of this proving period is not passed through.
Preferably, also comprise:
When being verified of this proving period, be the credit that this proving period deduction presets amount from the credit that prestores of described registered user.
Preferably, the credit of described default amount is relevant with described target rank position, and wherein, target rank position is more forward, and the credit presetting amount is larger, and more rearward, the credit presetting amount is less in target rank position.
Preferably, also comprise:
After receiving target web link that registered user submits to, target search keyword and target rank position, in advance the credit of the described default amount will deducted when being verified of this proving period is returned to the client at described registered user place, so that described client shows described registered user.
Preferably, also comprise:
Target search keyword in response to described registered user adds request, receives the target search keyword that described registered user adds;
And/or,
Request is added in target web link in response to described registered user, receives the target web link that described registered user adds.
Preferably, also comprise:
Record verification msg, described verification msg at least comprises query time, target search keyword, target web link, actual rank position and the result.
Preferably, also comprise:
In response to the inquiry request of described registered user to verification msg, described verification msg is sent to the client at described registered user place, so that described client shows described registered user.
Preferably, when the described proving period when presetting arriving, inquiring about described target web and being linked in the Search Results of described target search keyword whether reach target rank position, comprising:
When the proving period preset arrives, from search engine, capture the Webpage at the Search Results place of described target search keyword;
From the Webpage captured, search the Search Results identical with the domain name that described target web links, and obtain the rank position of the described Search Results found;
Before judging whether the rank position of the described Search Results found is positioned at described target rank position, if, target web is linked in the Search Results of target search keyword and reaches target rank position, otherwise target web is linked in the Search Results of target search keyword and does not reach target rank position.
A verification system for search engine optimization effect, comprising:
First receiving element, for receiving target web link that registered user submits to, target search keyword and target rank position;
Authentication unit, for the checking request in response to described registered user, when the proving period preset arrives, inquire about described target web and be linked in the Search Results of described target search keyword whether reach target rank position, if, being verified of this proving period, otherwise the checking in local verification cycle is not passed through.
Preferably, also comprise:
Credit deduction module, for when being verified of this proving period, for this proving period deducts the credit of default amount from the credit that prestores of described registered user.
Preferably, also comprise:
Credit amount query unit, for after receiving target web link that registered user submits to, target search keyword and target rank position, in advance the credit of the described default amount will deducted when being verified of this proving period is returned to the client at described registered user place, so that described client shows described registered user.
Preferably, also comprise:
Second receiving element, adds request for the target search keyword in response to described registered user, receives the target search keyword that described registered user adds;
And/or,
3rd receiving element, adds request for the target web link in response to described registered user, receives the target web link that described registered user adds.
Preferably, also comprise:
Record cell, for recording verification msg, described verification msg at least comprises query time, target search keyword, target web link, actual rank position and the result.
Preferably, also comprise:
Verification msg query unit, in response to the inquiry request of described registered user to verification msg, sends to the client at described registered user place, so that described client shows described registered user by described verification msg.
Preferably, described authentication unit comprises:
Capture subelement, for when the proving period preset arrives, from search engine, capture the Webpage at the Search Results place of described target search keyword;
Searching subelement, for searching the Search Results identical with the domain name that described target web links from the Webpage captured, and obtaining the rank position of the described Search Results found.
Judgment sub-unit, before judging whether the rank position of the described Search Results found is positioned at described target rank position, if, target web is linked in the Search Results of target search keyword and reaches target rank position, otherwise target web is linked in the Search Results of target search keyword and does not reach target rank position
As can be seen from the above-described embodiment, compared with prior art, the invention has the advantages that:
In the present invention, the target web link of specifying for registered user, target search keyword and target rank position, automatically, periodically can verify target web is linked in the Search Results of target search keyword whether reach target rank position, thus obtain the result of search engine optimization effect, improve verification efficiency.Further, according to search engine optimization effect, registered user is deducted fees, that is, only have and just deduct fees when being verified, otherwise do not deduct fees, make search engine optimization scheme more reasonable.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 schematically shows the exemplary scenario that embodiment of the present invention can be implemented wherein;
Fig. 2 schematically shows the process flow diagram of the verification method of the search engine optimization effect according to an embodiment of the invention;
Fig. 3 schematically shows the process flow diagram of the verification method of search engine optimization effect according to another implementation of the invention;
Fig. 4 schematically shows the process flow diagram of the verification method of the search engine optimization effect according to an embodiment of the invention;
Fig. 5 schematically shows the process flow diagram whether reaching the method for target rank position according to the query aim web page interlinkage of an embodiment of the invention in the Search Results of target search keyword;
Fig. 6 schematically shows the structural framing figure of the verification system of a kind of search engine optimization effect according to an embodiment of the invention;
Fig. 7 schematically shows the structural framing figure of the verification system of a kind of search engine optimization effect according to another implementation of the invention;
Fig. 8 schematically shows the structural framing figure of the verification system of a kind of search engine optimization effect according to another implementation of the invention;
Fig. 9 schematically shows the structured flowchart of authentication unit according to another implementation of the invention.
Embodiment
First schematically show with reference to figure 1, Fig. 1 the exemplary application scene that embodiments of the present invention can implement wherein.Wherein, user A realizes registration in client 10, and becomes registered user.User A sends search engine optimization request 11 by client 10 to server 20, target web link 111 is included in this search engine optimization request 11, target search keyword 112 and target rank position 113, the webpage providing the service company B of search engine optimization service to point to according to search engine optimization request 11 pairs of target web links 111 is optimized, link 111 to make target web in the Search Results of target search keyword 112, reach target rank position 113, after optimization, responsively, server 20 sends search engine optimization response 21 to client 10.Server 20 can be Web server, also can be the server of other types, such as APP server.It will be understood by those skilled in the art that the schematic diagram shown in Fig. 1 is only the example that embodiments of the present invention can be achieved wherein.The range of application of embodiment of the present invention is not subject to the restriction of any aspect of this framework.Such as.
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, are described in detail the embodiment of the present invention below in conjunction with accompanying drawing.
embodiment of the method
Refer to Fig. 2, Fig. 2 schematically shows the process flow diagram of the verification method of the search engine optimization effect according to an embodiment of the invention, and such as, the method can be performed by server 20, and the method such as can comprise the following steps:
Step 201: receive the target web link of registered user's submission, target search keyword and target rank position.
Such as, domestic consumer's e-mail registry user name, search server 20 sends checking mail to domestic consumer, and domestic consumer activates, and succeed in registration, domestic consumer becomes registered user.Registered user and then can submit to server 20 that target web links, target search keyword and target rank position to, the company of search engine optimization service is provided and then target web is optimized, to make when inputting target search keyword in the input frame of any one search subscriber at search engine, target web links the target rank position that can appear in Search Results.
It should be noted that, registered user can submit a target search keyword (or target web link) to, also can submit multiple target search keyword to simultaneously.Further, registered user can also continue to add new target search keyword (or target web link).
Therefore, in a preferred embodiment of the present invention, the method can also comprise: the target search keyword in response to described registered user adds request, receives the target search keyword that described registered user adds; And/or request is added in the target web link in response to described registered user, receive the target web link that described registered user adds.
In addition, also it should be noted that, target rank position can be a rank sequence number determined, e.g., and position of ranking the first; Also can be a rank serial number range, e.g., rank top ten.One preferably, can determine target rank position according to search page.Such as, the target rank position that registered user specifies can be the first search page or the second search page.
Step 202: in response to the checking request of registered user, when the proving period preset arrives, inquires about described target web and is linked in the Search Results of described target search keyword whether reach target rank position, if, enter step 203, otherwise, enter step 204.
Step 203: being verified of this proving period, process ends.
Step 204: the checking of this proving period is not passed through, process ends.
Also it should be noted that, proving period can in units of one day, also can in units of one week.Technical scheme of the present invention does not limit the concrete time of proving period.Such as, proving period can be one day.Certainly, proving period, except can being preset by server, also can be specified by registered user.
In the present invention, search engine optimization effect can be determined according to the result, and then can also determine whether as search engine optimization deducts the credit (e.g., this credit can be expense) of certain amount according to search engine optimization effect.That is, for verifying each time, can this authentication by time, just for search engine optimization deducts an expense, otherwise, not for search engine optimization deducts any expense.As shown in Figure 3.Such as, registered user can prestore the expense of certain amount on server 20, and whenever being verified of one-time authentication cycle, server 20 can be just the expense that this proving period deduction presets amount from the expense that this registered user prestores.
Wherein, if comprise multiple target search keyword, can in advance for each target search keyword arranges the credit of certain amount respectively.Such as, registered user have submitted two target search keyword A and B to server 20, and the credit presetting amount is respectively M1 and M2, and the target web of submission is linked as L, and target rank position is the first search page.If server 20 is positioned at the first search page at one-time authentication cyclic polling to target web link L in the Search Results of target search keyword A, target web link L is not positioned at the first search page in the Search Results of target search keyword B, therefore, the credit of final deduction is M1.
In another preferred embodiment of the present invention, the credit presetting amount can be relevant with target rank position, and wherein, target rank position is more forward, and the credit presetting amount is larger, and more rearward, the credit presetting amount is less in target rank position.
Such as, when target rank position is the first search page, the credit presetting amount is M, and when target rank position is the second search page, the credit presetting amount is M/2.
In another preferred embodiment of the present invention, after receiving target web link that registered user submits to, target search keyword and target rank position, in advance the credit of the described default amount will deducted when being verified of this proving period is returned to the client at described registered user place, so that described client shows described registered user.
As shown in Figure 4, in another preferred embodiment of the present invention, after inquiry, the method can also comprise: record verification msg, described verification msg at least comprises query time, target search keyword, target web link, actual rank position and the result (e.g., be verified or verify do not pass through).
Understandable, often through the one-time authentication cycle, just can obtain one group of verification msg as above, all verification msgs can be recorded with the form of form.
In another preferred embodiment of the present invention, in response to the inquiry request of described registered user to verification msg, described verification msg is sent to the client at described registered user place, so that described client shows described registered user.
As shown in Figure 5, in the present invention, query aim web page interlinkage target rank position can whether be reached in the Search Results of target search keyword in the following way:
Step 501: when the proving period preset arrives, capture the Webpage at the Search Results place of described target search keyword from search engine;
Step 502: search the Search Results identical with the domain name that described target web links from the Webpage captured, and obtain the rank position of the described Search Results found;
Step 503: before judging whether the rank position of the described Search Results found is positioned at described target rank position, if so, enter step 504, otherwise, enter step 505;
Step 504: target web is linked in the Search Results of target search keyword and reaches target rank position, process ends;
Step 505: target web is linked in the Search Results of target search keyword and does not reach target rank position, process ends.
Such as, in a proving period, automatically from the search input frame of search engine, input target search keyword, and the Webpage at all Search Results places of automatic capturing.Obviously, in the Webpage that each captures, multiple Search Results is all included.The analyzing web page page, obtains the domain name of each Search Results in webpage, finds the Search Results identical with the domain name that target web links, obtain the rank position of this Search Results by the mode of domain name comparison from Webpage.Understandable, the rank position of this Search Results is target web and is linked at actual rank position in the Search Results of target search keyword.
As can be seen from the above-described embodiment, compared with prior art, the invention has the advantages that:
In the present invention, the target web link of specifying for registered user, target search keyword and target rank position, automatically, periodically can verify target web is linked in the Search Results of target search keyword whether reach target rank position, thus obtain the result of search engine optimization effect, improve verification efficiency.Further, according to search engine optimization effect, registered user is deducted fees, that is, only have and just deduct fees when being verified, otherwise do not deduct fees, make search engine optimization scheme more reasonable.
device embodiment
Corresponding with the verification method of above-mentioned a kind of search engine optimization effect, the embodiment of the present invention additionally provides a kind of verification system of search engine optimization effect.Refer to Fig. 6, Fig. 6 schematically shows the structural framing figure of the verification system of a kind of search engine optimization effect according to an embodiment of the invention, and this system comprises: the first receiving element 601 and authentication unit 602.Principle of work below in conjunction with this device introduces its inner structure and annexation further.
First receiving element 601, for receiving target web link that registered user submits to, target search keyword and target rank position;
Authentication unit 602, for the checking request in response to described registered user, when the proving period preset arrives, inquire about described target web and be linked in the Search Results of described target search keyword whether reach target rank position, if, being verified of this proving period, otherwise the checking in local verification cycle is not passed through.
In a preferred embodiment of the present invention, as shown in Figure 7, this system can also comprise:
Credit deduction unit 603A, for when being verified of this proving period, for this proving period deducts the credit of default amount from the credit that prestores of described registered user.
In another preferred embodiment of the present invention, the credit of described default amount is relevant with described target rank position, wherein, target rank position is more forward, the credit presetting amount is larger, and more rearward, the credit presetting amount is less in target rank position.
In another preferred embodiment of the present invention, this system can also comprise: credit amount query unit, for after receiving target web link that registered user submits to, target search keyword and target rank position, the credit of the described default amount will deducted when being verified of this proving period is returned to the client at described registered user place, so that described client shows described registered user.
In another preferred embodiment of the present invention, this system can also comprise:
Second receiving element, adds request for the target search keyword in response to described registered user, receives the target search keyword that described registered user adds;
And/or,
3rd receiving element, adds request for the target web link in response to described registered user, receives the target web link that described registered user adds.
In another preferred embodiment of the present invention, as shown in Figure 8, this system can also comprise:
Record cell 603B, for recording verification msg, described verification msg at least comprises query time, target search keyword, target web link, rank position and the result.
In another preferred embodiment of the present invention, also system can also comprise:
Verification msg query unit, in response to the inquiry request of described registered user to verification msg, sends to the client at described registered user place, so that described client shows described registered user by described verification msg.
In another preferred embodiment of the present invention, as shown in Figure 9, authentication unit 602 comprises:
Capture subelement 6021, for when the proving period preset arrives, from search engine, capture the Webpage at the Search Results place of described target search keyword;
Searching subelement 6022, for searching the Search Results identical with the domain name that described target web links from the Webpage captured, and obtaining the rank position of the described Search Results found;
Judgment sub-unit 6023, before judging whether the rank position of the described Search Results found is positioned at described target rank position, if, target web is linked in the Search Results of target search keyword and reaches target rank position, otherwise target web is linked in the Search Results of target search keyword and does not reach target rank position.
As can be seen from the above-described embodiment, compared with prior art, the invention has the advantages that:
In the present invention, the target web link of specifying for registered user, target search keyword and target rank position, automatically, periodically can verify target web is linked in the Search Results of target search keyword whether reach target rank position, thus obtain the result of search engine optimization effect, improve verification efficiency.Further, according to search engine optimization effect, registered user is deducted fees, that is, only have and just deduct fees when being verified, otherwise do not deduct fees, make search engine optimization scheme more reasonable.
The technician in described field can be well understood to, and for convenience of description and succinctly, the specific works process of the system of foregoing description, device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
In several embodiment provided by the present invention, should be understood that, disclosed system, apparatus and method, can realize by another way.Such as, described above to device embodiment be only schematic, such as, the division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, and such as multiple unit or assembly can in conjunction with being maybe integrated into another system, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, the indirect coupling of device or unit or communication connection, can be electrically, machinery or other form.
The described unit illustrated as separating component can or also can be physically separate, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit can be adopted to realize.
It should be noted that, one of ordinary skill in the art will appreciate that all or part of flow process realized in above-described embodiment method, that the hardware that can carry out instruction relevant by computer program has come, described program can be stored in a computer read/write memory medium, this program, when performing, can comprise the flow process of the embodiment as above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random AccessMemory, RAM) etc.
Above the verification method of search engine optimization effect provided by the present invention and system are described in detail, apply specific embodiment herein to set forth principle of the present invention and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (15)
1. a verification method for search engine optimization effect, is characterized in that, comprising:
Receive the target web link of registered user's submission, target search keyword and target rank position;
In response to the checking request of described registered user, when the proving period preset arrives, inquire about described target web and be linked in the Search Results of described target search keyword whether reach target rank position, if, being verified of this proving period, otherwise the checking of this proving period is not passed through.
2. method according to claim 1, is characterized in that, also comprises:
When being verified of this proving period, be the credit that this proving period deduction presets amount from the credit that prestores of described registered user.
3. method according to claim 2, is characterized in that, the credit of described default amount is relevant with described target rank position, wherein, target rank position is more forward, and the credit presetting amount is larger, more rearward, the credit presetting amount is less in target rank position.
4. method according to claim 2, is characterized in that, also comprises:
After receiving target web link that registered user submits to, target search keyword and target rank position, in advance the credit of the described default amount will deducted when being verified of this proving period is returned to the client at described registered user place, so that described client shows described registered user.
5. method according to claim 1, is characterized in that, also comprises:
Target search keyword in response to described registered user adds request, receives the target search keyword that described registered user adds;
And/or,
Request is added in target web link in response to described registered user, receives the target web link that described registered user adds.
6. method according to claim 1, is characterized in that, also comprises:
Record verification msg, described verification msg at least comprises query time, target search keyword, target web link, actual rank position and the result.
7. method according to claim 6, is characterized in that, also comprises:
In response to the inquiry request of described registered user to verification msg, described verification msg is sent to the client at described registered user place, so that described client shows described registered user.
8. method according to claim 1, is characterized in that, when the described proving period when presetting arriving, inquiring about described target web and being linked in the Search Results of described target search keyword whether reach target rank position, comprising:
When the proving period preset arrives, from search engine, capture the Webpage at the Search Results place of described target search keyword;
From the Webpage captured, search the Search Results identical with the domain name that described target web links, and obtain the rank position of the described Search Results found;
Before judging whether the rank position of the described Search Results found is positioned at described target rank position, if, target web is linked in the Search Results of target search keyword and reaches target rank position, otherwise target web is linked in the Search Results of target search keyword and does not reach target rank position.
9. a verification system for search engine optimization effect, is characterized in that, comprising:
First receiving element, for receiving target web link that registered user submits to, target search keyword and target rank position;
Authentication unit, for the checking request in response to described registered user, when the proving period preset arrives, inquire about described target web and be linked in the Search Results of described target search keyword whether reach target rank position, if, being verified of this proving period, otherwise the checking in local verification cycle is not passed through.
10. system according to claim 9, is characterized in that, also comprises:
Credit deduction unit, for when being verified of this proving period, for this proving period deducts the credit of default amount from the credit that prestores of described registered user.
11. systems according to claim 10, is characterized in that, also comprise:
Credit amount query unit, for after receiving target web link that registered user submits to, target search keyword and target rank position, in advance the credit of the described default amount will deducted when being verified of this proving period is returned to the client at described registered user place, so that described client shows described registered user.
12. systems according to claim 9, is characterized in that, also comprise:
Second receiving element, adds request for the target search keyword in response to described registered user, receives the target search keyword that described registered user adds;
And/or,
3rd receiving element, adds request for the target web link in response to described registered user, receives the target web link that described registered user adds.
13. systems according to claim 9, is characterized in that, also comprise:
Record cell, for recording verification msg, described verification msg at least comprises query time, target search keyword, target web link, actual rank position and the result.
14. systems according to claim 13, is characterized in that, also comprise:
Verification msg query unit, in response to the inquiry request of described registered user to verification msg, sends to the client at described registered user place, so that described client shows described registered user by described verification msg.
15. systems according to claim 9, is characterized in that, described authentication unit comprises:
Capture subelement, for when the proving period preset arrives, from search engine, capture the Webpage at the Search Results place of described target search keyword;
Searching subelement, for searching the Search Results identical with the domain name that described target web links from the Webpage captured, and obtaining the rank position of the described Search Results found;
Judgment sub-unit, before judging whether the rank position of the described Search Results found is positioned at described target rank position, if, target web is linked in the Search Results of target search keyword and reaches target rank position, otherwise target web is linked in the Search Results of target search keyword and does not reach target rank position.
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| CN113282847A (en) * | 2021-07-22 | 2021-08-20 | 深圳市华球通网络有限公司 | Website ranking optimization method and device and storage medium |
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