CN104702628A - WIFI-based precision ad pushing method - Google Patents
WIFI-based precision ad pushing method Download PDFInfo
- Publication number
- CN104702628A CN104702628A CN201310640911.6A CN201310640911A CN104702628A CN 104702628 A CN104702628 A CN 104702628A CN 201310640911 A CN201310640911 A CN 201310640911A CN 104702628 A CN104702628 A CN 104702628A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
Abstract
The invention discloses a WIFI-based precision ad pushing method. According to the method, through judging an access place, access time, personal information and preferences of a user using WIFI service, and ad interesting the user can be precisely pushed. The prior WIFI certification process and the mechanism, a mobile phone and other devices do not need any change, and precise WIFI ad pushing can be realized. Thus, a platform can build a client relationship database tied with WLAN user names, an ad can be customized for the user on the basis, the most proper ad can be sent to the user at the specific time and place, shortcomings and the problem or poor user experience and not obvious ad effects caused by the prior WIFI ad pushing mechanism can be fundamentally solved, and the practical needs for precise ad pushing by the current operator can be met.
Description
Technical field
The invention belongs to the technical field of wireless telecommunications, specifically a kind of accurate advertisement method for pushing based on WIFI.
Background technology
A kind of new industry that advertisement pushing business is born along with the increase of Internet Users just.In many public places, operator provides free WIFI to serve for user, simultaneously using WIFI user directly as advertising message audient crowd, the advertisement information when WIFI user's browsing page.
In order to improve advertisement value, promote user to the acceptance level of advertisement, operator needs the advertising push service for environment, namely at suitable when and where by advertisement pushing to the WLAN user under feature environment, such as based on the position of WLAN AP, the advertising message, information of discount, favor information etc. in market near the WLAN pushes customer of surfing the Net in this AP scope.
Along with the day by day universal smart phone user colony with gradually growing of mobile Internet, the user of WIFI service is used to get more and more in public place.In order to improve advertisement value, promote user to the acceptance level of advertisement, operator needs for the advertising push service of environment, namely at suitable when and where by advertisement pushing to the WLAN user under feature environment.Accurate advertisement method for pushing based on WIFI arises at the historic moment for this demand just.
For the advertisement pushing mode of WIFI user, there is many drawbacks and inferior position in current operator.One: WIFI advertisement can not, according to the condition advertisement such as time, place, cause advertisement ageing not strong; Its two: WIFI advertisement can not, for different targeted customer's advertisements, cause ad targeting not strong.
Summary of the invention
The object of the present invention is to provide a kind of accurate advertisement method for pushing based on WIFI, to solve the problem proposed in above-mentioned background technology.The present invention, while not changing existing WIFI authentication mechanism and the equipment such as flow process and mobile phone, can realize, in different time, different places, pushing personalized accurate advertisement for different WIFI users.The present invention can perception WIFI user occur time and place, and can the personal information of perception WIFI user and hobby, improve the ageing of advertisement and specific aim, enhance Consumer's Experience, fundamentally solve poor user experience, the unconspicuous drawback of advertising results and problem that existing WIFI advertisement pushing mechanism causes; The present invention also can be the further optimization of following WIFI advertising push service and transformation lays the foundation.
For achieving the above object, the invention provides following technical scheme:
Based on an accurate advertisement method for pushing of WIFI, comprise the steps:
(1) user's starting hand-set WIFI function, and the WIFI network connecting that operator provides;
(2) user's open any browser online, enters WIFI authentication interface, fills in user profile during certification;
(3) platform obtains mobile phone mac address information by API and determines unique user, and the AP information accessed by the mobile phone of this user determines this user geographic location;
(4) user submits mobile phone account and password to, carries out certification; Now, platform, according to the mobile phone MAC Address obtained, is determined unique user ID, and is applicable to the advertisement of this user according to this identified query, and be pushed to user;
(5) user watches advertisement, and after finishing watching the advertisement of certain time length, platform carries out certification to the account number cipher that user submits to;
(6) if certification is passed through, the wireless network of user's reasonable employment is supplied to; If authentification failure, then point out user again by the free access authentication password of note;
(7) user disconnects, and WIFI connects termination, until user reconnects;
Described platform comprises Portal server, BADIUS server, WIFI advertisement application server, BRAS server, access controller AC and wireless access point AP, described Portal server, BADIUS server, WIFI advertisement application server all with BRAS server communication, described BRAS server all communicates with access controller AC with WIFI advertisement application server.
As the further scheme of the present invention: the user profile described in step (2) comprises occupation, identity, monthly income.
Compared with prior art, the invention has the beneficial effects as follows: the accurate advertisement method for pushing based on WIFI that this patent proposes, by to using the access place of WIFI service-user, turn-on time and userspersonal information and hobby to judge, precisely push the interested advertisement of user.Do not need existing WIFI identifying procedure and mechanism, and the equipment such as mobile phone does any change, can realize the accurate propelling movement of WIFI advertisement.Like this, platform can set up the customer relationship database having bundled WLAN user name, can be customization advertisement on this basis, most suitable advertisement is sent to them in specific time, place, fundamentally solve poor user experience, the unconspicuous drawback of advertising results and problem that existing WIFI advertisement pushing mechanism causes, meet the practical needs that current operator WIFI advertisement accurately pushes.
Accompanying drawing explanation
Fig. 1 is the networking structure schematic diagram of usage platform of the present invention.
Fig. 2 is the flow chart of the accurate advertisement method for pushing based on WIFI.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Refer to Fig. 2, a kind of accurate advertisement method for pushing based on WIFI, comprises the steps:
(1) user's starting hand-set WIFI function, and the WIFI network connecting that operator provides;
(2) user's open any browser online, enters WIFI authentication interface, fills in the user profile such as occupation, identity, monthly income during certification;
(3) platform obtains mobile phone mac address information by API and determines unique user, and the AP information accessed by the mobile phone of this user determines this user geographic location;
(4) user submits mobile phone account and password to, carries out certification; Now, platform, according to the mobile phone MAC Address obtained, is determined unique user ID, and is applicable to the advertisement of this user according to this identified query, and be pushed to user;
(5) user watches advertisement, and after finishing watching the advertisement of certain time length, platform carries out certification to the account number cipher that user submits to;
(6) if certification is passed through, the wireless network of user's reasonable employment is supplied to; If authentification failure, then point out user again by the free access authentication password of note;
(7) user disconnects, and WIFI connects termination, until user reconnects;
Refer to Fig. 2, described platform comprises Portal server, BADIUS server, WIFI advertisement application server, BRAS server, access controller AC and wireless access point AP, described Portal server, BADIUS server, WIFI advertisement application server all with BRAS server communication, described BRAS server all communicates with access controller AC with WIFI advertisement application server.
The present invention, by using the access place of WIFI service-user, turn-on time and userspersonal information and hobby to judge, precisely pushes the interested advertisement of user.Do not need existing WIFI identifying procedure and mechanism, and the equipment such as mobile phone does any change, can realize the accurate propelling movement of WIFI advertisement.By the WIFI authentication information of user, platform can recognize the turn-on time of user; The AP information connected by subscriber equipment, platform can recognize the access place of user; The information of the occupation, identity, monthly income etc. of being filled in when applying for WLAN service-user by user, and user is using the operation information in WIFI process, and the MAC Address of subscriber equipment, can unique lock user, like this, platform can set up the customer relationship database having bundled WLAN user name, " caters to his tastes " on this basis, sends most suitable advertisement in specific time, place to them.
In sum, the present invention, from the angle of practicality, reliability, low cost, caters to and the practical needs meeting current operator WIFI advertisement accurately and push.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.
In addition, be to be understood that, although this specification is described according to execution mode, but not each execution mode only comprises an independently technical scheme, this narrating mode of specification is only for clarity sake, those skilled in the art should by specification integrally, and the technical scheme in each embodiment also through appropriately combined, can form other execution modes that it will be appreciated by those skilled in the art that.
Claims (2)
1., based on an accurate advertisement method for pushing of WIFI, it is characterized in that, comprise the steps:
(1), user's starting hand-set WIFI function, and connect the WIFI network that operator provides;
(2), user's open any browser online, enter WIFI authentication interface, during certification, fill in user profile;
(3), platform obtains mobile phone mac address information determine unique user by API, and the AP information accessed by the mobile phone of this user determines this user geographic location;
(4), user submits mobile phone account and password to, carries out certification; Now, platform, according to the mobile phone MAC Address obtained, is determined unique user ID, and is applicable to the advertisement of this user according to this identified query, and be pushed to user;
(5), user watches advertisement, and after finishing watching the advertisement of certain time length, platform carries out certification to the account number cipher that user submits to;
(6) if certification is passed through, the wireless network of user's reasonable employment is supplied to; If authentification failure, then point out user again by the free access authentication password of note;
(7), user disconnects, and WIFI connects termination, until user reconnects;
Described platform comprises Portal server, BADIUS server, WIFI advertisement application server, BRAS server, access controller AC and wireless access point AP, described Portal server, BADIUS server, WIFI advertisement application server all with BRAS server communication, described BRAS server all communicates with access controller AC with WIFI advertisement application server.
2. the accurate advertisement method for pushing based on WIFI according to claim 1, is characterized in that, the user profile described in step (2) comprises occupation, identity, monthly income.
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| CN201310640911.6A CN104702628A (en) | 2013-12-04 | 2013-12-04 | WIFI-based precision ad pushing method |
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| CN201310640911.6A CN104702628A (en) | 2013-12-04 | 2013-12-04 | WIFI-based precision ad pushing method |
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Cited By (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104936259A (en) * | 2015-06-17 | 2015-09-23 | 杭州阿宅订网络科技有限公司 | Method and system for attracting customers for Internet of things |
| CN105005223A (en) * | 2015-06-17 | 2015-10-28 | 杭州阿宅订网络科技有限公司 | Method and system for attracting customers again through Internet of Things |
| CN105049513A (en) * | 2015-07-22 | 2015-11-11 | 宁波高新区长联网络科技有限公司 | New pushing system for background advertisement and customizing message |
| CN105163289A (en) * | 2015-07-28 | 2015-12-16 | 小米科技有限责任公司 | Method and apparatus for prompting connection failure during access to wireless local area network (WLAN) |
| CN105163292A (en) * | 2015-08-21 | 2015-12-16 | 北京拓明科技有限公司 | Active WLAN (Wireless Local Area Network) information pushing method and active WLAN information pushing system |
| CN105262767A (en) * | 2015-10-30 | 2016-01-20 | 广东亿迅科技有限公司 | Advertisement routing system supporting advertisement push of different merchants and authentication method of system |
| CN105723400A (en) * | 2016-01-11 | 2016-06-29 | 程强 | Advertising method and system for dining places |
| CN106230883A (en) * | 2016-07-14 | 2016-12-14 | 精硕世纪科技（北京）有限公司 | A kind of method and system of investigation information gathering based on network router |
| CN106529768A (en) * | 2016-10-13 | 2017-03-22 | 厦门蓝斯通信股份有限公司 | Passenger satisfaction degree evaluation system to driver and submission method |
| CN106952118A (en) * | 2017-03-23 | 2017-07-14 | 北京奇虎科技有限公司 | Release news exhibiting method and device |
| CN107205042A (en) * | 2017-06-30 | 2017-09-26 | 宇宙世代信息技术（深圳）有限公司 | A kind of accurate information method for pushing and system |
| CN107666662A (en) * | 2016-07-28 | 2018-02-06 | 华为技术有限公司 | A kind of terminal identification method and access point |
| CN107820297A (en) * | 2017-10-19 | 2018-03-20 | 北京三快在线科技有限公司 | A kind of information acquisition method and device |
| CN108011946A (en) * | 2017-11-30 | 2018-05-08 | 浙江小屏信息技术有限公司 | Intelligently pushing method and device based on bluetooth |
| CN108737578A (en) * | 2018-08-29 | 2018-11-02 | 维沃移动通信有限公司 | A kind of information push method and device |
| CN109145226A (en) * | 2018-08-17 | 2019-01-04 | 百度在线网络技术（北京）有限公司 | Content delivery method and device |
| CN109327500A (en) * | 2018-08-02 | 2019-02-12 | 路展（北京）信息科技有限公司 | A kind of network scenarios precision marketing system and method |
| CN110024355A (en) * | 2016-09-27 | 2019-07-16 | 华为技术有限公司 | It is a kind of that the method serviced and terminal device are provided |
| CN111885677A (en) * | 2020-07-28 | 2020-11-03 | Oppo广东移动通信有限公司 | Content pushing method and device, electronic equipment and storage medium |
| CN112203121A (en) * | 2020-10-12 | 2021-01-08 | 广州欢网科技有限责任公司 | Internet television advertisement putting method, device and system |
| CN114268952A (en) * | 2021-12-22 | 2022-04-01 | 广东悦伍纪网络技术有限公司 | Identity real-name authentication method and device, storage medium and 4G box equipment |
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Cited By (27)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104936259A (en) * | 2015-06-17 | 2015-09-23 | 杭州阿宅订网络科技有限公司 | Method and system for attracting customers for Internet of things |
| CN105005223A (en) * | 2015-06-17 | 2015-10-28 | 杭州阿宅订网络科技有限公司 | Method and system for attracting customers again through Internet of Things |
| CN105049513A (en) * | 2015-07-22 | 2015-11-11 | 宁波高新区长联网络科技有限公司 | New pushing system for background advertisement and customizing message |
| CN105163289A (en) * | 2015-07-28 | 2015-12-16 | 小米科技有限责任公司 | Method and apparatus for prompting connection failure during access to wireless local area network (WLAN) |
| CN105163292A (en) * | 2015-08-21 | 2015-12-16 | 北京拓明科技有限公司 | Active WLAN (Wireless Local Area Network) information pushing method and active WLAN information pushing system |
| CN105262767A (en) * | 2015-10-30 | 2016-01-20 | 广东亿迅科技有限公司 | Advertisement routing system supporting advertisement push of different merchants and authentication method of system |
| CN105262767B (en) * | 2015-10-30 | 2018-06-19 | 广东亿迅科技有限公司 | Support the advertisement route system and its authentication method of multiple and different merchant advertisement push |
| CN105723400A (en) * | 2016-01-11 | 2016-06-29 | 程强 | Advertising method and system for dining places |
| WO2017120735A1 (en) * | 2016-01-11 | 2017-07-20 | 程强 | Method and system for promoting dining location advertisements |
| CN106230883A (en) * | 2016-07-14 | 2016-12-14 | 精硕世纪科技（北京）有限公司 | A kind of method and system of investigation information gathering based on network router |
| CN106230883B (en) * | 2016-07-14 | 2019-09-17 | 精硕科技（北京）股份有限公司 | A kind of method and system of the investigation information collection based on network router |
| CN107666662A (en) * | 2016-07-28 | 2018-02-06 | 华为技术有限公司 | A kind of terminal identification method and access point |
| CN107666662B (en) * | 2016-07-28 | 2020-04-14 | 华为技术有限公司 | Terminal identification method and access point |
| CN110024355A (en) * | 2016-09-27 | 2019-07-16 | 华为技术有限公司 | It is a kind of that the method serviced and terminal device are provided |
| CN106529768A (en) * | 2016-10-13 | 2017-03-22 | 厦门蓝斯通信股份有限公司 | Passenger satisfaction degree evaluation system to driver and submission method |
| CN106952118A (en) * | 2017-03-23 | 2017-07-14 | 北京奇虎科技有限公司 | Release news exhibiting method and device |
| CN107205042A (en) * | 2017-06-30 | 2017-09-26 | 宇宙世代信息技术（深圳）有限公司 | A kind of accurate information method for pushing and system |
| CN107205042B (en) * | 2017-06-30 | 2020-09-04 | 宇宙世代信息技术（深圳）有限公司 | Accurate information pushing method and system |
| CN107820297B (en) * | 2017-10-19 | 2019-04-26 | 北京三快在线科技有限公司 | A kind of information acquisition method and device |
| CN107820297A (en) * | 2017-10-19 | 2018-03-20 | 北京三快在线科技有限公司 | A kind of information acquisition method and device |
| CN108011946A (en) * | 2017-11-30 | 2018-05-08 | 浙江小屏信息技术有限公司 | Intelligently pushing method and device based on bluetooth |
| CN109327500A (en) * | 2018-08-02 | 2019-02-12 | 路展（北京）信息科技有限公司 | A kind of network scenarios precision marketing system and method |
| CN109145226A (en) * | 2018-08-17 | 2019-01-04 | 百度在线网络技术（北京）有限公司 | Content delivery method and device |
| CN108737578A (en) * | 2018-08-29 | 2018-11-02 | 维沃移动通信有限公司 | A kind of information push method and device |
| CN111885677A (en) * | 2020-07-28 | 2020-11-03 | Oppo广东移动通信有限公司 | Content pushing method and device, electronic equipment and storage medium |
| CN112203121A (en) * | 2020-10-12 | 2021-01-08 | 广州欢网科技有限责任公司 | Internet television advertisement putting method, device and system |
| CN114268952A (en) * | 2021-12-22 | 2022-04-01 | 广东悦伍纪网络技术有限公司 | Identity real-name authentication method and device, storage medium and 4G box equipment |
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Application publication date: 20150610 |