CN104796740A - Platform for internet video advertisements - Google Patents
Platform for internet video advertisements Download PDFInfo
- Publication number
- CN104796740A CN104796740A CN201510207041.2A CN201510207041A CN104796740A CN 104796740 A CN104796740 A CN 104796740A CN 201510207041 A CN201510207041 A CN 201510207041A CN 104796740 A CN104796740 A CN 104796740A
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- CN
- China
- Prior art keywords
- user
- video
- advertisement
- module
- client
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
Abstract
The invention discloses a platform for internet video advertisements. The platform comprises a client and an advertisement server; the advertisement server comprises a registration module, a matching module, a mouse action capture module, an advertisement video play and information acquisition module, a voice input module and a judgment module. The matching module displays advertisement video conforming to user preferences to the user through the client; the mouse action capture module is used for capturing mouse actions, suspending the advertisement video when a mouse clicks the advertisement video and displaying feedback information and continuous play for the user to select. The advertisement video play and information acquisition module continues playing the advertisement video if the user selects continuous play and displays an input dialogue box on a display screen of the client if the user selects feedback information, the user inputs own comments through the dialogue box, and acquired user comments are stored in a memory; the judgment module judges the user comment information preliminarily, and when the user comments are stored, video frames are used for marking. The platform has the advantages that internet advertisement video interaction is improved, and the feedback information is received in real time.
Description
Technical field
The present invention relates to field of information networks, particularly, relate to a kind of platform for internet video advertisement.
Background technology
At present, along with the development of network broadband, Internet video substitutes traditional TV gradually, and increasing young man selects to watch program by Internet video.Therefore also increase in the spending on ads of Internet video thereupon.Network has stronger interactive compared with traditional TV, but it is also that optionally programme is to user that existing advertisement is play, but cannot learn that user is to the suggestion of advertisement and the suggestion to product in advertisement, as done shopping on network shopping mall, user can comment on the commodity bought, but cannot comment on the commodity of advertisement, and whether ad content meets the hobby of potential buyer, instant feedback can not be obtained.
Summary of the invention
The object of the invention is to, for the problems referred to above, propose a kind of platform for internet video advertisement, to realize increasing web advertisement video interactive, the advantage of real-time reception feedback information.
For achieving the above object, the technical solution used in the present invention is:
For a platform for internet video advertisement, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark;
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Technical scheme of the present invention has following beneficial effect:
Technical scheme of the present invention, utilizes the interactive of Internet video, allows user can while advertisement is play, the suggestion of Real-time Feedback oneself, thus reaches and increase web advertisement video interactive, real-time reception feedback information object.
Embodiment
For a platform for internet video advertisement, comprise client and Advertisement Server,
Client is connected by the Internet with Advertisement Server;
Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark; If when namely user selects feedback information, the advertisement video number of broadcasting is 250 frames, then, when storing user comment information, 250 pairs of user comment information are used to mark.
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
And barrage control module is set in Advertisement Server, the comment of user can directly be passed through the information displaying of barrage on advertisement video by this barrage control module, and advertisement video being arranged barrage control button, user can select whether on advertisement video, show barrage according to this button.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (1)
1. for a platform for internet video advertisement, it is characterized in that, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark;
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207041.2A CN104796740A (en) | 2015-04-28 | 2015-04-28 | Platform for internet video advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207041.2A CN104796740A (en) | 2015-04-28 | 2015-04-28 | Platform for internet video advertisements |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104796740A true CN104796740A (en) | 2015-07-22 |
Family
ID=53561194
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510207041.2A Pending CN104796740A (en) | 2015-04-28 | 2015-04-28 | Platform for internet video advertisements |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104796740A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106341722A (en) * | 2016-09-21 | 2017-01-18 | 努比亚技术有限公司 | Video editing method and device |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| US20080091527A1 (en) * | 2006-10-17 | 2008-04-17 | Silverbrook Research Pty Ltd | Method of charging for ads associated with predetermined concepts |
| CN104038788A (en) * | 2014-06-19 | 2014-09-10 | 中山大学深圳研究院 | Community social network system and content recommendation method |
| CN104185079A (en) * | 2014-09-11 | 2014-12-03 | 北京奇艺世纪科技有限公司 | User comment display and collection method and device |
-
2015
- 2015-04-28 CN CN201510207041.2A patent/CN104796740A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| US20080091527A1 (en) * | 2006-10-17 | 2008-04-17 | Silverbrook Research Pty Ltd | Method of charging for ads associated with predetermined concepts |
| CN104038788A (en) * | 2014-06-19 | 2014-09-10 | 中山大学深圳研究院 | Community social network system and content recommendation method |
| CN104185079A (en) * | 2014-09-11 | 2014-12-03 | 北京奇艺世纪科技有限公司 | User comment display and collection method and device |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106341722A (en) * | 2016-09-21 | 2017-01-18 | 努比亚技术有限公司 | Video editing method and device |
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Legal Events
| Date | Code | Title | Description |
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| C06 | Publication | ||
| PB01 | Publication | ||
| EXSB | Decision made by sipo to initiate substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150722 |
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| RJ01 | Rejection of invention patent application after publication |