CN104811763A - Interactive advertisement system based on Internet videos - Google Patents
Interactive advertisement system based on Internet videos Download PDFInfo
- Publication number
- CN104811763A CN104811763A CN201510207056.9A CN201510207056A CN104811763A CN 104811763 A CN104811763 A CN 104811763A CN 201510207056 A CN201510207056 A CN 201510207056A CN 104811763 A CN104811763 A CN 104811763A
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- CN
- China
- Prior art keywords
- user
- video
- advertisement
- information
- module
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
Abstract
The invention discloses an interactive advertisement system based on Internet videos. The system comprises a client and an advertisement server. The advertisement server comprises a registering module and a matching module used for displaying advertising videos catering to a user for the user through a client, a mouse action grabbing module used for grabbing mouse action and displaying feedback information and a continue playing option on a display of the client for the user to select, an advertising video playing and information collection module, an information collection module and a judgment module. If the user selects to continue playing, the advertising videos continue; if the user selects to feed back information, an input dialog box is displayed on the display, the user can input his or her comments through the dialog box, and collected user comments are stored in a storage. The video frame number is utilized to conduct marking when the user comments are stored. The information collecting module is used for collecting user comment information. The judgment module is used for conducting preliminary judgment on the user comment information. The advertising system has the advantages of improving network advertising video interactivity and receiving feedback information in real time.
Description
Technical field
The present invention relates to field of information networks, particularly, relate to a kind of interactive advertisement system based on internet video.
Background technology
At present, along with the development of network broadband, Internet video substitutes traditional TV gradually, and increasing young man selects to watch program by Internet video.Therefore also increase in the spending on ads of Internet video thereupon.Network has stronger interactive compared with traditional TV, but it is also that optionally programme is to user that existing advertisement is play, but cannot learn that user is to the suggestion of advertisement and the suggestion to product in advertisement, as done shopping on network shopping mall, user can comment on the commodity bought, but cannot comment on the commodity of advertisement, and whether ad content meets the hobby of potential buyer, instant feedback can not be obtained.
Summary of the invention
The object of the invention is to, for the problems referred to above, propose a kind of interactive advertisement system based on internet video, to realize increasing web advertisement video interactive, the advantage of real-time reception feedback information.
For achieving the above object, the technical solution used in the present invention is:
Based on an interactive advertisement system for internet video, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark;
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user,
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Technical scheme of the present invention has following beneficial effect:
Technical scheme of the present invention, utilizes the interactive of Internet video, allows user can while advertisement is play, the suggestion of Real-time Feedback oneself, thus reaches and increase web advertisement video interactive, real-time reception feedback information object.
Embodiment
Based on an interactive advertisement system for internet video, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory
Video frame indicia module, reading user selects video frame number during feedback information, namely when video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark, if when namely user selects feedback information, the advertisement video number play is 250 frames, then, when storing user comment information, use 250 pairs of user comment information to mark.
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user by information acquisition module,
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
And barrage control module is set in Advertisement Server, the comment of user can directly be passed through the information displaying of barrage on advertisement video by this barrage control module, and advertisement video being arranged barrage control button, user can select whether on advertisement video, show barrage according to this button.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (1)
1. based on an interactive advertisement system for internet video, it is characterized in that, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark;
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user,
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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CN201510207056.9A CN104811763A (en) | 2015-04-28 | 2015-04-28 | Interactive advertisement system based on Internet videos |
Applications Claiming Priority (1)
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CN201510207056.9A CN104811763A (en) | 2015-04-28 | 2015-04-28 | Interactive advertisement system based on Internet videos |
Publications (1)
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CN104811763A true CN104811763A (en) | 2015-07-29 |
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CN201510207056.9A Pending CN104811763A (en) | 2015-04-28 | 2015-04-28 | Interactive advertisement system based on Internet videos |
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Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
US20080021773A1 (en) * | 2006-07-20 | 2008-01-24 | Nhn Corporation | Method for displaying expanded advertisement |
US20080091527A1 (en) * | 2006-10-17 | 2008-04-17 | Silverbrook Research Pty Ltd | Method of charging for ads associated with predetermined concepts |
CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
CN104185079A (en) * | 2014-09-11 | 2014-12-03 | 北京奇艺世纪科技有限公司 | User comment display and collection method and device |
CN104463643A (en) * | 2015-01-14 | 2015-03-25 | 成都智元汇数码科技有限公司 | Method for presenting user comments on advertisement |
-
2015
- 2015-04-28 CN CN201510207056.9A patent/CN104811763A/en active Pending
Patent Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
US20080021773A1 (en) * | 2006-07-20 | 2008-01-24 | Nhn Corporation | Method for displaying expanded advertisement |
US20080091527A1 (en) * | 2006-10-17 | 2008-04-17 | Silverbrook Research Pty Ltd | Method of charging for ads associated with predetermined concepts |
CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
CN104185079A (en) * | 2014-09-11 | 2014-12-03 | 北京奇艺世纪科技有限公司 | User comment display and collection method and device |
CN104463643A (en) * | 2015-01-14 | 2015-03-25 | 成都智元汇数码科技有限公司 | Method for presenting user comments on advertisement |
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PB01 | Publication | ||
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RJ01 | Rejection of invention patent application after publication | ||
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Application publication date: 20150729 |