CN104811766A - Advertising platform based on interaction network - Google Patents
Advertising platform based on interaction network Download PDFInfo
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- CN104811766A CN104811766A CN201510207209.XA CN201510207209A CN104811766A CN 104811766 A CN104811766 A CN 104811766A CN 201510207209 A CN201510207209 A CN 201510207209A CN 104811766 A CN104811766 A CN 104811766A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
Abstract
The invention discloses an advertising platform based on an interaction network. The platform comprises a client and an advertising server. The advertising server comprises a matching module used for displaying advertising videos catering to a user for the user through a client, a mouse action grabbing module used for grabbing mouse action, an advertising video playing and information collection module, a voice inputting module and an information collecting module. When the advertising videos are clicked by a mouse, the advertising videos are suspended, and an information feedback option and a continuing option are displayed for the user to select. If the user selects to continue playing, the advertising videos continue; if the user selects to feed back information, an input dialog box is displayed on a display through the client, the user can input his or her comments through the dialog box, and collected user comments are stored in a storage. The video frame number is utilized to conduct marking when the user comments are stored. The information collecting module is used for collecting user comment information. The advertising platform has the advantages of improving network advertising video interactivity and receiving feedback information in real time.
Description
Technical field
The present invention relates to field of information networks, particularly, relate to a kind of advertising platform based on interactive network.
Background technology
At present, along with the development of network broadband, Internet video substitutes traditional TV gradually, and increasing young man selects to watch program by Internet video.Therefore also increase in the spending on ads of Internet video thereupon.Network has stronger interactive compared with traditional TV, but it is also that optionally programme is to user that existing advertisement is play, but cannot learn that user is to the suggestion of advertisement and the suggestion to product in advertisement, as done shopping on network shopping mall, user can comment on the commodity bought, but cannot comment on the commodity of advertisement, and whether ad content meets the hobby of potential buyer, instant feedback can not be obtained.
Summary of the invention
The object of the invention is to, for the problems referred to above, propose a kind of advertising platform based on interactive network, to realize increasing web advertisement video interactive, the advantage of real-time reception feedback information.
For achieving the above object, the technical solution used in the present invention is:
Based on an advertising platform for interactive network, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark;
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user.
Technical scheme of the present invention has following beneficial effect:
Technical scheme of the present invention, utilizes the interactive of Internet video, allows user can while advertisement is play, the suggestion of Real-time Feedback oneself, thus reaches and increase web advertisement video interactive, real-time reception feedback information object.
Embodiment
Based on an advertising platform for interactive network, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Video frame indicia module, reading user selects video frame number during feedback information, namely when video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark, if when namely user selects feedback information, the advertisement video number play is 250 frames, then, when storing user comment information, use 250 pairs of user comment information to mark.
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user.
And barrage control module is set in Advertisement Server, the comment of user can directly be passed through the information displaying of barrage on advertisement video by this barrage control module, and advertisement video being arranged barrage control button, user can select whether on advertisement video, show barrage according to this button.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (1)
1. based on an advertising platform for interactive network, it is characterized in that, comprise client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark;
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207209.XA CN104811766A (en) | 2015-04-28 | 2015-04-28 | Advertising platform based on interaction network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207209.XA CN104811766A (en) | 2015-04-28 | 2015-04-28 | Advertising platform based on interaction network |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104811766A true CN104811766A (en) | 2015-07-29 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510207209.XA Pending CN104811766A (en) | 2015-04-28 | 2015-04-28 | Advertising platform based on interaction network |
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| CN (1) | CN104811766A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110857012A (en) * | 2018-08-23 | 2020-03-03 | 上海匾联科技有限公司 | Electronic inscribed board system based on cloud platform |
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| US20080021773A1 (en) * | 2006-07-20 | 2008-01-24 | Nhn Corporation | Method for displaying expanded advertisement |
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| RJ01 | Rejection of invention patent application after publication | ||
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Application publication date: 20150729 |