CN104811768A - Online advertisement system - Google Patents
Online advertisement system Download PDFInfo
- Publication number
- CN104811768A CN104811768A CN201510207285.0A CN201510207285A CN104811768A CN 104811768 A CN104811768 A CN 104811768A CN 201510207285 A CN201510207285 A CN 201510207285A CN 104811768 A CN104811768 A CN 104811768A
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- CN
- China
- Prior art keywords
- user
- advertisement video
- advertisement
- client
- module
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
Abstract
The invention discloses an online advertisement system. The online advertisement system comprises a client side and an ad server. The ad server comprises a matching module, a mouse movement capturing module and an advertisement video playing and information collection module. The matching module is used for displaying advertisement video meeting the user preference to a user through the client side according to the user preference of recent search keyword matching of the user. The mouse movement capturing module is used for capturing mouse movement when the advertisement video is played on the client side and pausing the advertisement video and displaying two options of feeding back information and continuing playing on a display screen of the client side for the user to select when the user clicks the advertisement video through the mouse. The advertisement video playing and information collection module is used for continuing to play the advertisement video when the user selects continuing playing and displaying an input dialog box through which the user can enter comments on the display screen of the client side and storing the collected user comments in a memory when the user selects feeding back information. The online advertisement system has the advantages of improving online advertisement video interaction and achieving real-time feedback information receiving.
Description
Technical field
The present invention relates to field of information networks, particularly, relate to a kind of network ads system.
Background technology
At present, along with the development of network broadband, Internet video substitutes traditional TV gradually, and increasing young man selects to watch program by Internet video.Therefore also increase in the spending on ads of Internet video thereupon.Network has stronger interactive compared with traditional TV, but it is also that optionally programme is to user that existing advertisement is play, but cannot learn that user is to the suggestion of advertisement and the suggestion to product in advertisement, as done shopping on network shopping mall, user can comment on the commodity bought, but cannot comment on the commodity of advertisement, and whether ad content meets the hobby of potential buyer, instant feedback can not be obtained.
Summary of the invention
The object of the invention is to, for the problems referred to above, propose a kind of network ads system, to realize increasing web advertisement video interactive, the advantage of real-time reception feedback information.
For achieving the above object, the technical solution used in the present invention is:
A kind of network ads system, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module.
Technical scheme of the present invention has following beneficial effect:
Technical scheme of the present invention, utilizes the interactive of Internet video, allows user can while advertisement is play, the suggestion of Real-time Feedback oneself, thus reaches and increase web advertisement video interactive, real-time reception feedback information object.
Embodiment
A kind of network ads system, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module.
And barrage control module is set in Advertisement Server, the comment of user can directly be passed through the information displaying of barrage on advertisement video by this barrage control module, and advertisement video being arranged barrage control button, user can select whether on advertisement video, show barrage according to this button.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (1)
1. a network ads system, is characterized in that, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207285.0A CN104811768A (en) | 2015-04-28 | 2015-04-28 | Online advertisement system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207285.0A CN104811768A (en) | 2015-04-28 | 2015-04-28 | Online advertisement system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104811768A true CN104811768A (en) | 2015-07-29 |
Family
ID=53696186
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510207285.0A Pending CN104811768A (en) | 2015-04-28 | 2015-04-28 | Online advertisement system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104811768A (en) |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| US20080021773A1 (en) * | 2006-07-20 | 2008-01-24 | Nhn Corporation | Method for displaying expanded advertisement |
| US20080091527A1 (en) * | 2006-10-17 | 2008-04-17 | Silverbrook Research Pty Ltd | Method of charging for ads associated with predetermined concepts |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104463643A (en) * | 2015-01-14 | 2015-03-25 | 成都智元汇数码科技有限公司 | Method for presenting user comments on advertisement |
-
2015
- 2015-04-28 CN CN201510207285.0A patent/CN104811768A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| US20080021773A1 (en) * | 2006-07-20 | 2008-01-24 | Nhn Corporation | Method for displaying expanded advertisement |
| US20080091527A1 (en) * | 2006-10-17 | 2008-04-17 | Silverbrook Research Pty Ltd | Method of charging for ads associated with predetermined concepts |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104463643A (en) * | 2015-01-14 | 2015-03-25 | 成都智元汇数码科技有限公司 | Method for presenting user comments on advertisement |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| EXSB | Decision made by sipo to initiate substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150729 |
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| RJ01 | Rejection of invention patent application after publication |