CN104869471A - Method of designing user interface of TV home shopping broadcating - Google Patents
Method of designing user interface of TV home shopping broadcating Download PDFInfo
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- CN104869471A CN104869471A CN201410854083.0A CN201410854083A CN104869471A CN 104869471 A CN104869471 A CN 104869471A CN 201410854083 A CN201410854083 A CN 201410854083A CN 104869471 A CN104869471 A CN 104869471A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
- H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
- H04H60/42—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast areas
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/4227—Providing Remote input by a user located remotely from the client device, e.g. at work
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4886—Data services, e.g. news ticker for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data
Abstract
The present invention relates to a method for designing a user interface of a TV home shopping show differently according to different localities by using weather information through a connected set top box. The method for designing a user interface of a TV home shopping show differently according to different localities using weather information comprises the following steps: a service server (20) checks local information of a digital TV (1) if the digital TV (1) connects to the service server (20), which executes a home shopping show, through a set top box (10); the service server (20) receives weather information matched to the local information by asking a weather system (40) and extracts weather content corresponding to the weather information from weather content databases (271, 291); and the service server (20) transmits the extracted weather content and home shopping show content to the digital TV (1) so that a user interface (100) of the home shopping show is displayed on the screen of the digital TV, wherein the weather content is displayed on a predetermined region among regions apart from a VOD region (120). Thus, the user interface (100) can be configured to let a user screen of the home shopping show be different according to different localities during the same time period.
Description
Technical field
The disclosure relates to a kind of user interface for home shopping broadcast be connected on the television equipment of Set Top Box.
Background technology
Usually, home shopping is provided to broadcast by television broadcasting.Television broadcasting uses the full frame of television set.The broadcast program contents produced by broadcaster is broadcasted by the full frame of television set etc., and spectators watch home shopping broadcast by the full frame of television set.
Numeral electromotive force broadcast technology is improved the typical broadcast technology had by the unidirectional broadcasted content provided of television image.Especially, the condition of the real-time, interactive relation of permission and user has been made.Target is the highly low attention of television data broadcast home shopping of the purchase events of user and the interactive relation of user, and usually depends on the list or trigger event selected by using Long-distance Control (remote control) to expose.The broadcasted content that the typical user interface of television broadcasting or data broadcast home shopping has shown in real time or play in video request program (VOD) pattern on full frame.In addition, television image has included the toggle area providing the information area of a series of information and reacted by Long-distance Control.
Typical user interface like this has following restriction.There occurs the situation that information area invades broadcast area, therefore there is following restriction, namely the integrality of broadcasted content receives destruction (broadcast is blocked).Beholder be difficult to distinguish clearly classify according to broadcast law broadcasting industry, television broadcasting and data broadcast two parts, namely, broadcast home shopping and data broadcast home shopping is difficult to distinguish, and for the less interested beholder of broadcasted content owing to only broadcasting a broadcasted content and easy zapping on picture.And common technology has following technical limitations, that is, be difficult to the characteristic of the uniqueness of various beholder (such as, at heart characteristic or region characteristic) to be reflected to user interface.
Inventor of the present disclosure has been found that and discusses various for technically and effectively solve the various methods of such restriction.Study following method, the method can present attraction for more beholders, prevents more beholder from leaving home shopping broadcasting channel, and attracts shopping event from more beholder.Studied for a long period of time by such, inventor of the present disclosure completes the disclosure.
Summary of the invention
Present disclose provides a kind of new Consumer's Experience for preventing more beholder from leaving data broadcast home shopping channel.Such target is implemented by the user interface of reflection mood principle.
The disclosure additionally provides a kind of new data broadcast home shopping user interface, and its mood in view of people is relevant with weather and depend on weather.
In order to realize such object, needing to identify beholder and being in which kind of weather conditions.But because weather is different in different regions, therefore, the dynamic-configuration of user interface is based on area information.
In the scope easily can inferred from detailed description below and its effect, other object do not mentioned of the present invention will be considered extraly here.
According to an illustrative embodiment of the invention, a kind of method of the user interface by using the Weather information be connected with Set Top Box to broadcast for home shopping according to area configurations, the method comprises:
Digital Television is opened by Long-distance Control;
Accessed the service server performing home shopping and broadcast by Set Top Box by Digital Television;
The area information relevant with Digital Television by service server inspection;
Sent the Weather information mated with area information by service server request weather system, receive Weather information and recommend to extract the weather content corresponding with Weather information DB from weather; And
By service server, weather content is sent to Digital Television as home shopping broadcasted content, wherein, the user interface for home shopping broadcast region predetermined in the region except video request program (VOD) region showing weather content is presented at the picture of Digital Television, and
Wherein, user interface be configured to be used in user's picture of home shopping broadcast can simultaneously according to regional change.
User interface can comprise content area and the picture area around content area, and weather content according to weather the visuality of picture area can be changed into before the image content of registration.
User interface can comprise content area and the picture area around content area, and
Weather content can be the weather Recommendations be presented on content area.
Home shopping broadcast can be data broadcast home shopping.
The step of inspection area information can comprise by using the area information of being specified by Set Top Box ID to determine the area information relevant with Digital Television.
The step of inspection area information can to comprise by service server to subscriber information system interrogation Set Top Box ID to obtain area information.
User interface can comprise content area and around content area picture area and weather content DB can comprise the first weather content DB and the second weather content DB, and the step extracting weather content can comprise from being registered as the first weather content of weather Recommendations before the first weather content DB extracts and being registered as the second weather content of image content before the second weather content DB extracting.
According to another illustrative embodiments of the present invention, a kind of system for the user interface by using Weather information to broadcast for home shopping according to area configurations can comprise:
N (N be greater than 1 integer) individual Digital Television;
Set Top Box, it is connected respectively to Digital Television;
Subscriber information system, its management is about the service subscriber information of Digital Television;
Weather system, it provides the Weather information relevant with each region; And
Service server, home shopping broadcasted content is sent to Digital Television in response to the request from Digital Television by Set Top Box by it, wherein, service server obtains the ID of Set Top Box, inquire to service information system, receive the area information about subscriber, inquire that the Weather information corresponding with area information is to obtain the Weather information based on region to weather system, DB is recommended to extract the weather content corresponding to Weather information and the content of extraction is sent to Digital Television from weather
Wherein, user interface be configured to be used in user's picture of home shopping broadcast can simultaneously according to regional change.
User interface can comprise content area and around content area picture area and weather content DB can comprise the first weather content DB and the second weather content DB, and can the first weather content of weather Recommendations be registered as or be registered as the second weather content of image content before the second weather content DB extracts before the first weather content DB extract, first weather content may be displayed on the content area of user interface, and the second weather content can be presented at around on the picture area of content area as image content.
Home shopping broadcast can be data broadcast home shopping.
Accompanying drawing explanation
Illustrative embodiments can be understood in more detail by reference to the accompanying drawings according to description below, wherein:
Fig. 1 schematically shows according to the example providing the network configuration of data broadcast home shopping service of the present disclosure.
Fig. 2 schematically shows the example by using area information and Weather information to extract the system configuration of weather content according to illustrative embodiments of the present disclosure.
Fig. 3 conceptually depict home shopping of the present disclosure broadcast in television broadcasting home shopping and data broadcast home shopping between difference.
Fig. 4, Fig. 6 and Fig. 7 represent the schematic example at the home shopping broadcasting user interface 100 according to embodiment of the present disclosure.
Fig. 5 shows the relation between Set Top Box 10 in the system configuration of illustrative embodiments of the present disclosure and service server 20.
Fig. 8 schematically shows all process passing through the method for the user interface using Weather information to broadcast according to area configurations home shopping according to illustrative embodiments of the present disclosure.
Fig. 9 represents the scene of the user interface 100 being configured in the home shopping broadcast that the television image of beholder shows according to embodiment of the present disclosure.
※ it should be noted, accompanying drawing is shown as the reference of the understanding for technical spirit of the present invention, and the scope of right of the present invention is not limited.
Embodiment
Below with reference to the accompanying drawings embodiment of the present disclosure is described in detail.In addition, make in the description disclosure, if determine that and the detailed description that it will be apparent to those skilled in the art that relevant to known function can make main contents of the present disclosure unnecessarily fuzzy, then will omit these and describe in detail.
In the disclosure, statement " content area " is the region comprising display TV applications and home shopping broadcasted content at home shopping broadcasting user interface and is provided as the region that beholder provides the region of the notice of the event of content.Statement " picture area " represents not comprising content area and being the region of the background skin of content area of home shopping broadcasting user interface.
Fig. 1 schematically shows network system of the present disclosure configuration.Network system to be limited to about how according to system to provide the conceptual description of home shopping data broadcasting service, and does not represent the all-network relevant to television broadcasting.
Digital Television 1 is connected to Set Top Box 10 and performs the data input and data output relative to service server 20 via Set Top Box 10.The identifier ID of displacement is assigned to Set Top Box 10, and when Digital Television 1 is by Set Top Box 10 access services server 20, service server 20 can obtain the ID of Set Top Box 10, inquiry outside or inside VIEW IN A CUSTOMER INFORMATION SYSTEM and obtain the user profile of ID corresponding to Set Top Box 10.Set Top Box 10 is usually by using cable to be connected to Digital Television 1.Set Top Box 10 and service server 20 are connected to the network medium for performing television broadcasting and data broadcast.Include wired and/or wireless network.The data transmission and reception cable being connected to service server 20 can enter family and be connected to Set Top Box 10.Long-distance Control 5 performs the control command being used for operand word TV 1.
Home shopping broadcasted content is sent to Digital Television 1 by service server 20.Service server 20 can have the various DB for managing family shopping broadcasted content and resource.DB 21 can be VOD content DB.DB 23 can be merchandise news DB.DB 25 can be user profile DB.And DB 27 can be Recommendations DB, and DB 29 can be image content DB.Although not shown in Fig. 1, may further include the DB of log and the DB of record charge and payment information.These DB can be arranged in the system of service server 20 management or the memory of external service management.
And, service server 20 may further include storage device, about the device managing, process, transmit and receive data, device for the treatment of the communication with external device (ED) or system, certification and safety device, and they can comprise various hardware device, server unit and software.Be sent to outside make when data resource is in outside or needs, can by performing a series of process with external server with communicating of device, the process of the area information of the subscriber that such as certification is mated with the ID of Set Top Box, obtain the Weather information of the visuality for determining picture area or content recommendation process and perform and the process of payment of external financial associated therewith.
Especially, Fig. 2 represents the of the present disclosure more detailed execution mode that wherein relate to the external system that can check subscriber information shore light rail i volume acquisition Weather information.
When Digital Television 1 is made by Set Top Box 10 access services server 20, service server 20 can obtain the ID of Set Top Box 10.Service server 20 can ask outside subscriber information system with the ID of certification Set Top Box 10, thus obtains the personal information of user.In addition, personal information can be the address information of user, that is, area information.When service server 20 asks subscriber information system server 40 to provide the information of the ID about the Set Top Box 10 obtained to make, subscriber information system server 40 can extract from area information DB 41 and encrypt the area information of the subscriber of the ID of the Set Top Box 10 about correspondence, and the information after encryption is sent to service server 20.Service server 20 can ask the area information of subscriber of subscriber information system server 40 to encryption to be decrypted and then inspection area information.
And service server 20 can by the Weather information of ambient weather system acquisition about each region.Namely, service server 20 can ask weather system server 30 to provide the Weather information mated with the area information about Set Top Box 10, extract the Weather information about each region from weather DB 31, and the Weather information of extraction is sent to system server 30.
Service server 20 can extract weather Recommendations from the first weather content DB 271 and extract image content from the second weather content DB 291.The presumptive area that the weather content extracted is disposed in home shopping broadcasting user interface sends to Digital Television 1.
In illustrative embodiments of the present disclosure, weather content (that is, weather Recommendations) is only had to be mated with the area information about Set Top Box 10 by home shopping broadcasting user interface and to be presented on the picture of Digital Television 1.Therefore, user's picture of home shopping broadcast can change according to region as variable by using weather simultaneously.In this case, the content area of Recommendations changes.
In illustrative embodiments of the present disclosure, the second weather content (that is, image content) is only had to be mated with the area information about Set Top Box 10 by home shopping broadcasting user interface and to be presented on the picture of Digital Television 1.Therefore, user's picture of home shopping broadcast can change according to region as variable by using weather simultaneously.In this case, background frame changes.In embodiments, the background frame around content area is not fixing skin image and the weather content changed as the weather according to each region.
In another illustrative embodiments of the present disclosure, the first weather content and the second weather content can be mated with the area information about Set Top Box 10 by home shopping broadcasting user interface and be presented on the picture of Digital Television 1.Therefore, the user interface of home shopping broadcast can change according to region as variable by using weather simultaneously.In the present embodiment, the weather content according to region and weather can be included in according in the background frame of area change and the content area at home shopping broadcasting user interface, and weather can be presented on picture area visually.Weather Recommendations associate with weather with image content.
Fig. 3 conceptually depicts in home shopping of the present disclosure broadcast by the difference in the angle broadcasted between television broadcasting home shopping and the television image of data broadcast home shopping.In general, when television equipment starts, television broadcasting picture 1a is activated usually.Ground TV broadcast channel or cable or satellite broadcast channel can be there is.Television broadcasting home shopping is broadcasted by broadcast picture 1a.User or beholder can control 5 and send control command by operating remote, thus picture is switched to data broadcast home shopping broadcast picture 1b.In optimum execution mode of the present disclosure, the home shopping broadcasting user interface 100 in Fig. 4 can be shown by broadcast picture 1b.
Fig. 4 represents the example of the illustrative arrangement at the home shopping broadcasting user interface 100 according to illustrative embodiments of the present disclosure.In the diagram, dash area is picture area 110.In addition, picture area 110 around region be content area.Content area can comprise the VOD region 120 of playing home shopping broadcasted content, the TV application region 130 to 150 with multiple standalone feature and isolated area and event area 160.And content area can comprise general symbol(s), it closely provides text and or image information simply.General symbol(s) can comprise station address, order telephone number, consulting telephone number, pricing information, merchandise news, Long-distance Control triggering guidance information, Weather information, the message providing channel to be the notice of data broadcast home shopping channel, other guiding message or image.Associated description is provided by the Sample Scenario in Fig. 9.
In general television home shopping broadcast, broadcasted content is play on the full frame of TV.But in the exemplary embodiment, the VOD region 120 of playing broadcasted content in home shopping broadcast of the present disclosure can have 30% to 50% of the full frame size of TV.It is corresponding with the user interface in data broadcast home shopping execution mode.By VOD region 120 being configured to be equal to or less than 50% as shown in execution mode, beholder can being obtained and can identify difference between data broadcast home shopping and television broadcasting home shopping of the present disclosure intuitively.When VOD region 120 is less than 30%, the unfavorable effect that the visuality can with broadcast reduces.
When in such execution mode during access services server, can give tacit consent to display have corresponding to television image 30% to 50% the user interface 100 in VOD region 120.After showing user interface 100 like this, can by using remote control button order full frame view.
As shown in Figure 4, home shopping broadcasting user interface of the present disclosure can comprise multiple TV applications regions with standalone feature and isolated area.
First TV applications region 130 can be the real-time ranked list of home shopping broadcast.Such as, the rank of today of the best merchandising by home shopping can be represented.In the exemplary embodiment, when have selected the commodity in list, the VOD content of selected commodity also can be play on the full frame of new user interface.In this case, list is used as the home shopping channel of data broadcast.In another illustrative embodiments, when by using Long-distance Control to have selected the commodity in list, another predetermined user interface can be changed into.New user interface can be to provide the user interface of the more detailed information about selected commodity.
Second TV applications region 140 can be the weather content be presented on content area.It is the first weather content of mentioning in the disclosure and can be understood to weather Recommendations.List may be displayed on TV applications region 130, but the weather content in the second TV applications region 140 can be expressed as text and/or image by being registered as in advance according to the merchandise news of the Recommendations of weather.As mentioned above, the weather Recommendations that the area information that service server can extract from weather content DB the user specified with the ID by Set Top Box mates.
When have selected the weather Recommendations be presented on the second TV applications region when utilizing Long-distance Control, by another user interface of Digital Television, weather content can be shown as image list.
3rd TV applications region 150 can show by the predefined commodity program content of service server.Alternatively, can exist by using the predefined Recommendations information of another way.
Type and the layout of the TV applications shown in Fig. 4 can change.In illustrative embodiments of the present disclosure, most important thing is the Weather information of the information of mating the region be positioned at according to Digital Television and the weather content configured on the content area at home shopping broadcasting user interface according to area change.
More specifically, Fig. 5 represents the example of such concept principle.When beholder utilizes remote control notification home shopping to broadcast, broadcast request can send to service server 20 via Set Top Box 10, and in this case, the ID of Set Top Box 10 can send to service server 20.
As mentioned above, service server 20 can to the ID of the subscriber information system interrogation Set Top Box 10 of the outside or inside of service system to obtain the area information of user.The service server 20 receiving request from beholder can extract VOD broadcasted content from VOD broadcasted content DB 210 and extract above-mentioned TV applications from DB 230 and 270.The weather content relevant to weather Recommendations can be extracted from DB 270.And, image content can be extracted from image content DB 290.
In optimum execution mode of the present disclosure, image content and weather Recommendations correspond to the area information of being specified by the ID of Set Top Box 10.In addition, each in broadcasted content, TV applications and image content is positioned to the position of being assigned by home shopping broadcasting user interface 100 and sends to Digital Television.
As shown in the different shades in Fig. 6 and Fig. 7, the visuality of picture area 110 can group belonging to beholder and dynamically changing.The information in the region that the group mentioned here can be positioned at by beholder is determined.In addition, owing to associating with weather, this group can be understood to weather group.
In illustrative examples, visuality can be the image file of still image.The color of object, texture and concrete or abstract shapes can be included in the visuality of picture area 110.Determine in the disclosure that the background frame of the visuality of picture area 110 has the position identical with image content, and therefore, because the background frame of home shopping broadcast to change according to weather and to change according to region, therefore, such background frame configuration can be expressed as dynamic menu content.
If rained in some region, then the image content be presented in Fig. 6 on picture area 110 can be shown as the image representing rainy day scenery or the image that there are raindrop on window.Such image content is registered in DB in advance.And the weather Recommendations that such as registration is in advance used for the image of one group of umbrella of rainy weather may be displayed on the second TV applications region 140.If be simultaneously fine day in another area and be autumn, then Fig. 7 kind image content be presented on picture area 110 can have the image representing that leaf falls, and such as one group of collected works can be shown as weather Recommendations.
Weather content needs to be configured to DB in advance.The configuration concept ground of optimum execution mode needs two Table X and the Y that configure weather content DB.Table X relates to the multiple image contents corresponding to a lot of weather conditions, and shows Y and relate to multiple weather Recommendations corresponding to a lot of weather conditions.
Table X can be configured to the definition image content relevant to weather and show Y can be configured to correspondingly extract multiple weather Recommendations.Can from table Y, extract weather Recommendations and be presented on the region 140 of home shopping user interface 100.Two or more weather Recommendations can also be extracted.And when being presented at that on picture, weather Recommendations are selected, the multiple weather Recommendations be registered in advance in table Y can be shown as complete list with another picture.About this, table 1 shows the configuration of the weather recommendation DB of execution mode.
< shows 1>
M, N, O, P, Q and R be greater than 1 integer.
Weather pattern can comprise that such as fine day, partly cloudy, cloudy, rainy day, snow sky, sleet sky and large rainy day, heavy snow sky, greasy weather, thunderstorm sky, the moon turn rain, cloudyly turn snow, overcast to clear, thunderstorm clears up, rain clears up, snow to clear, cloudy and sand and dust.Can be every type registration icon in advance, and icon may be displayed on the region 190 in Fig. 9.The protection range of execution mode is not subject to the number of weather pattern and the restriction of details.
Have six groups, but the protection range of execution mode is not limited thereto.And the as shown in table 1 number corresponding to the weather pattern often organized and numeral also do not limit the present invention.First group can be any group.It can comprise < partly cloudy >, < cloudy day >, < overcast to clear >, < rain and to clear up > and < > snow to clear.The weather pattern of second group can correspond to < fine day >.3rd group can correspond to < rainy day >, and the 4th group can correspond to < and avenge sky >, and the 5th group can correspond to < sleet sky >.And the 6th group can be < sand and dust >.Can, for each weather group, weather be utilized to recommend DB to register image content and multiple weather Recommendations in advance.
The Weather information in the disclosure can be configured widely.Especially, sense stricto season, weather, temperature and weather can be classified as multiple weather classification.In addition, there are such as six groups, and produce image content in advance and be stored as the difference visuality had according to the weather of correspondence group.
The system configuration of execution mode is disclosed fully by description above.In process, execution mode is described with reference to figure 8.
First, in step S100, the Digital Television that Long-distance Control uncapping machine top box has been connected to.Then, Digital Television illustrates broadcasted content according to the order of Long-distance Control by the TV broadcast channel receiving radio network usually.
Then, in step S110, beholder uses Long-distance Control that control command is sent to Digital Television, and selects home shopping to broadcast.It can be data broadcast home shopping.Then, Digital Television is via Set Top Box access services server.
Service server checks the area information of the Set Top Box of having accessed in step S120, this means the area information of check dight TV.In illustrative embodiments kind of the present disclosure, in step S120, service server can ask subscriber information system to carry out the ID of certification Set Top Box, so that receive the area information of the subscriber of encryption.
Then, in step S130, service server inspection and the Weather information by making the area information obtained in such a way mate.Service server can ask weather system to send the Weather information mated with area information.
Therefore, region and weather is determined.From now on, the process of extracting according to the weather content in region is performed.In step S140, service server is recommended DB to select from weather and is extracted the weather content corresponding to Weather information.DB can be recommended to extract weather Recommendations as the first weather content from the first weather, and DB can be recommended to extract image content as the second weather content from the second weather.Two weather content of such as weather Recommendations and image content can together with extract.In a word, the background frame of content area associates with weather with the Recommendations be presented on any content area.
Next, in step S150, weather content is sent to Set Top Box with home shopping broadcasted content by service server together with home shopping broadcasting user interface, thus they are presented on digital TV picture.
By these process, user's picture of the home shopping broadcast be presented in Digital Television can be changed according to region simultaneously.
Fig. 9 represents the more detailed embodiment at the data broadcast home shopping broadcasting user interface 100 according to illustrative embodiments of the present disclosure.Therefore, home shopping broadcasting user interface 100 can be implemented in a variety of manners.User's pictured scene in Fig. 9 is represented as exaggerated relative to help the understanding described.Therefore, in fact the details and images of the size of picture and ratio, text changes and optimised.
When beholder asks Long-distance Control to provide home shopping to broadcast, home shopping broadcasting user interface 100 can be presented on television image as the scene in Fig. 9.According to the disclosure, the identification data based on the Set Top Box ID corresponding to beholder can be changed according to the weather group of beholder by the visuality of the picture area 110 of shadow representation.Picture area 110 can around the remaining area of user interface 100 and the combination of remaining users interface zone can have rectangular shape usually.Picture area is not limited to rectangular shape around the shape of remaining area.
And picture area 110 first picture of configuration user interfaces 100 and remaining interface region can configure second picture (with bilayer formation) with the first picture picture as a setting.Other viewing area except VOD region 120 can form the second picture.In illustrative embodiments of the present disclosure, the entirety of the second picture or a part can be configured with translucent picture, thus the visuality of the first picture can be shown on the second picture.Therefore, although there is remaining users interface 100, the visuality according to the picture area 110 of weather group can send to beholder well by television image.
VOD region 120 have 30% to 50% of the size of the full frame corresponding to TV region and when when beholder's view content best view content position play broadcasted content.Broadcast is provided not to be the home shopping as television broadcasting but the guiding text as the notice of the home shopping of data broadcast may be displayed on the upper region 101 in VOD region 120.And the left region 125 in VOD region 120 can have vertical elongated shape (its have sphering top and rounded bottom and display about the first additional information of the commodity be broadcasted), and lower area 127 can show the second additional information.And, the toggle area 129 providing and can be switched to the notice of full frame by " OK " button pressing Long-distance Control can be provided.
First TV applications region 130 can in the real-time ranked list of the right side display T commercial data broadcast in VOD region 120.The weather content recommendation with the weather associated with background frame may be displayed on the second TV applications region 140 in the left side be arranged in below the first TV applications region 130, and may be displayed on the three TV applications region 150 adjacent with right side by service server predetermined commercial plan content.And event area 161 to 163 can be arranged in below VOD region 120 and event area can comprise and enables Long-distance Control perform event according to the order of Long-distance Control or perform the button of scheduled event.
The station address of service server, order telephone number and shortcut menu button can be included on the lower area 180 of user interface 100.Can show in the right regions 190 of user interface 100 specified by the ID of Set Top Box region, weather icon and temperature information.
[various variation]
1.1. in variation more of the present disclosure, the area information that can also be positioned at by using the IP address of subscriber to obtain Digital Television 1.Execution mode in Fig. 5 passes through to use the ID of Set Top Box 10 to subscriber information system interrogation, to obtain area information.Favourable part is, easily carries out certification to the unique number of Set Top Box and is encrypted the area information of subscriber when the network company of the company with management ip address that provide data broadcast home shopping service is identical.In exemplary variations example of the present disclosure, area information can be obtained by IP address.But, when in the present embodiment, when the network company of the company with management ip address that provide data broadcast home shopping service is different, actual difficulty may be there is in the opening of IP address in being limited in of present embodiment.
2.2. as shown in table 1, multiple weather Recommendations can be registered in advance for one group of weather.Can which weather Recommendations be designated as representative goodss and be presented in user interface 100 by using a lot of method to determine.Such as, server can also determine rank when registering.And, rank can be determined by the purchase historical information of compute associations index and user.
3.3. the user's picture in Fig. 9 of the present disclosure allows multiple TV applications to have different independently functions, and weather Recommendations also may be displayed on region 150 and region 140, and can attempt the change of various picture.The protection range of execution mode is not subject to the restriction of this trial.
The disclosure can provide the background skin according to weather when providing data broadcast home shopping service.Therefore, beholder can experience when watching home shopping broadcast the new mood do not felt.
According to the disclosure, provide the company of home shopping broadcast service can consider to provide according to the weather in region the changeable in mood market sale of differentiation simultaneously.In addition, due to by providing weather dependent merchandise as Recommendations, therefore, it is possible to realize the market sale based on weather, therefore, it is possible to estimate more selling event.
It should be noted, as described in the disclosure, process the following describes the effect still estimated by technical characteristic of the present disclosure and the suppose effect do not mentioned here.
Protection range of the present disclosure is not limited to description and the statement of specifically mentioned execution mode above.And, it is noted again that protection range of the present disclosure can not be limited due to change apparent in field belonging to the present invention or replacement.
Claims (10)
1. a method for the user interface that the Weather information be connected with Set Top Box by use is broadcasted for home shopping according to area configurations, said method comprising the steps of:
A () opens Digital Television by Long-distance Control;
B () is accessed the service server performing described home shopping and broadcast by described Set Top Box by described Digital Television;
C () is by the described service server inspection area information relevant with described Digital Television;
D () is sent the Weather information mated with described area information by described service server request weather system, receive described Weather information and recommend to extract the weather content corresponding with described Weather information DB from weather; And
E described weather content is sent to described Digital Television as home shopping broadcasted content by described service server by (), wherein, the described user interface broadcasted for described home shopping is presented at the picture of described Digital Television, the region that the described user interface broadcasted for described home shopping is predetermined in the region except video request program (VOD) region shows described weather content, and
Wherein, described user interface be configured to be used in user's picture of described home shopping broadcast can simultaneously according to regional change.
2. method according to claim 1, wherein, described user interface comprises content area and the picture area around described content area, and
Described weather content according to weather the visuality of described picture area changed into before the image content of registration.
3. method according to claim 1, wherein, described user interface comprises content area and the picture area around described content area, and
Described weather content is the weather Recommendations be presented on described content area.
4. method according to claim 1, wherein, described home shopping broadcast is data broadcast home shopping.
5. method according to claim 1, wherein, checks that the step of described area information comprises by using the area information of being specified by Set Top Box ID to determine the area information relevant with described Digital Television.
6. method according to claim 5, wherein, checks that the step of described area information comprises by described service server to Set Top Box ID described in subscriber information system interrogation, to obtain described area information.
7. method according to claim 1, wherein, described user interface comprises content area and the picture area around described content area, and described weather content DB comprises the first weather content DB and the second weather content DB, and
The step extracting described weather content comprises: be registered as the first weather content of weather Recommendations before extracting from described first weather content DB and from described second weather content DB, be registered as the second weather content of image content before extraction.
8., by using Weather information to be used for a system for the user interface that home shopping is broadcasted according to area configurations, described system comprises:
N number of Digital Television, N be greater than 1 integer;
Set Top Box, described Set Top Box is connected respectively to described Digital Television;
Subscriber information system, the service subscriber information that described subscriber information system management is relevant with described Digital Television;
Weather system, described weather system provides the Weather information relevant with each region; And
Service server, home shopping broadcasted content is sent to described Digital Television in response to the request from described Digital Television by described Set Top Box by described service server, wherein, described service server obtains the ID of described Set Top Box, inquire to described service information system, receive the area information relevant with subscriber, inquire that the Weather information corresponding with described area information is to obtain the Weather information based on region to described weather system, recommend extract the weather content corresponding with described Weather information DB and the content of extraction is sent to described Digital Television from weather,
Wherein, user interface be configured to be used in user's picture of described home shopping broadcast can simultaneously according to regional change.
9. system according to claim 8, wherein, described user interface comprise content area and around described content area picture area and described weather content DB comprises the first weather content DB and the second weather content DB, and
Be registered as the first weather content of weather Recommendations before extracting from described first weather content DB or from described second weather content DB, before extraction, be registered as the second weather content of image content, described first weather content is presented on the described content area of described user interface, and described second weather content is presented at around on the described picture area of described content area as image content.
10. method according to claim 8, wherein, described home shopping broadcast is data broadcast home shopping.
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| KR1020140130012A KR101475450B1 (en) | 2014-09-29 | 2014-09-29 | Method of designing user interface of tv home shopping broadcating with different localities using weather information |
| KR10-2014-0130012 | 2014-09-29 |
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| CN112686701A (en) * | 2020-12-31 | 2021-04-20 | 江苏省广电有线信息网络股份有限公司无锡分公司 | Merchant recommendation method based on regional information |
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| CN106161568B (en) * | 2015-04-24 | 2019-05-14 | 腾讯科技（北京）有限公司 | A kind of information processing method, client and server |
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| CN104869471B (en) | 2018-08-17 |
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