CN104935959A - Method for realizing regional control of advertising system based on CA authorization - Google Patents
Method for realizing regional control of advertising system based on CA authorization Download PDFInfo
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- CN104935959A CN104935959A CN201510195771.5A CN201510195771A CN104935959A CN 104935959 A CN104935959 A CN 104935959A CN 201510195771 A CN201510195771 A CN 201510195771A CN 104935959 A CN104935959 A CN 104935959A
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Abstract
The invention discloses a method for realizing regional control of an advertising system based on CA authorization, and relates to the fields of set top boxes, CAS and BOSS. The method comprises the following steps that a front CA system sets advertising authorization packs for an EPG advertising system; a BOSS system enables a program authorization pack to carry the advertising authorization packs for different regions to form authorization products of the regions by packaging; the BOSS system transmits an authorization instruction, carries out program authorization and advertisement authorization on users, and issues the same authorization product for users in the same region; a terminal set top box receives CA authorization information, and obtains the ID of the advertising authorization pack, and regional division is realized for the set top boxes; a front-end advertising system edits materials and schedules, assigns edited advertising data of each region to the ID attribute of the region, and packages and issues all the advertising data; and the user set top box compares the regional ID with the regional ID attribute in the advertisement materials, and advertising data in local region is selected, received, stored and displayed.
Description
Technical field
The present invention relates to digital TV set-top box field, condition receiving system CAS field, OSS BOSS(or Subscriber Management System SMS) field, particularly relate to a kind of method realizing ad system Region control based on CA mandate.
Background technology
The appearance of EPG advertisement brings relatively considerable income to radio and TV operator at different levels, but same set of advertisement is thrown in for the whole network each provincial radio and TV operator, obviously maximizing ad revenue can not be made, advertising income just can be made to be multiplied as thrown in different EPG advertisements for different administrative region (referring to prefectures and cities here, hereinafter referred to as each region).
Digital television conditional access system CAS(Conditional Access System) be responsible for transmission program being carried out to scrambling and encryption and authorized user message, the authorization message that CAS sends is generally used for Set Top Box and is decrypted program, user is enable normally to watch program, for existing ad system, realize advertisement subregion mainly through following two kinds of methods and throw in:
Method one: add EPG ad system respectively at each sub-headend, sends one's respective area advertisement respectively by the ad system of respective sub-headend, realizes advertisement subregion and throws in.Advantage: safe and reliable, can realize sending different advertisement by administrative region in cable network; Shortcoming: equipment investment cost is high, personnel's maintenance cost is high, is not suitable for terrestrial DTV net.
Method two: add networkID in each sub-headend network, carry out Region dividing by networkID to the Set Top Box in network, general headend ad system feasible region controls, and realizes advertisement subregion like this and throws in.Advantage: the input decreasing cost and attendant; Shortcoming: be not suitable for terrestrial DTV net.
Above two kinds of methods are not all suitable for terrestrial DTV net, are to cover on a large scale because terrestrial DTV net belongs to high-power base station, and network signal can not realize administrative division.Therefore the EPG advertisement subregion that a kind of method can not realize terrestrial DTV net by a set of EPG ad system in the advertisement that general headend controls to issue zones of different in existing technology is thrown in, and causes terrestrial DTV net can not realize advertisement and throws in by administrative region.
Summary of the invention
The object of the invention is to carry out administrative division to terrestrial digital television set box in prior art, the problem causing terrestrial DTV operator cannot realize advertisement throwing in by region, the invention discloses and a kind ofly authorize the method realizing ad system Region control based on CA.
Object of the present invention is realized by following proposal:
Authorize the method realizing ad system Region control based on CA, it specifically comprises following steps: front end CA system is that EPG ad system (hereinafter referred to as ad system) sets multiple special product bag, is called ad system authorization packets; The ad system authorization packets of program authorization packets lift-launch regional is packaged into the authorizing product of regional by BOSS system respectively; BOSS system sends authorized order, and carry out program mandate and ad system mandate to user, user's (refer to administrative region, refer to prefectures and cities here) of the same area issues identical authorizing product; Terminal set top box receives the CA authorization message that BOSS system issues, and obtains the ad system authorization packets ID in this region, and Set Top Box realizes by administrative division; Front end ad system can be edited the ad material of regional, Advertisement arrangement respectively, and the ad data that regional edits by system gives region ID attribute, and final system carries out uniform packing distribution to all ad datas; The subscriber computer top box that feasible region divides carries out contrast according to No. ID, region with the region ID attribute of ad material in data and judges, selects the advertisement data store in reception one's respective area and shows.
Further, said method also comprises:
The ad system authorization packets ID need set in the CA system of front end are specific cooks up a special product bag section (as 101 to 120, totally 20) to show difference, product bag section should be distributed in conjunction with the actual conditions of each CA, as comprised how many administrative regions etc. in: the maximum support of this CA how many product bags, this CA has used or maximum possible can use program authorizing product bag scope, institute of operator compass of competency; No. ID, ad system authorization packets is corresponding with the regional in ad system, has how many administrative regions just to have how many ad system authorization packets in institute of operator compass of competency.
Further, said method also comprises:
After the ad system authorization packets lift-launch program authorization packets of BOSS or SMS system to each region is packaged into the authorizing product in each region, original authorizing product need be quit the subscription of to existing authorized user, again order the authorizing product in new this region with ad system authorization packets; To the authorizing product newly opening user and directly order new this region with ad system authorization packets.Same area user orders identical authorizing product.
Further, said method also comprises:
Terminal set top box receives the CA authorization message that BOSS system issues, be stored into smart card, the interface that set-top box application software shows smart card authorizes by CA reads authorization packets ID, obtains the ad system authorization packets ID in this region, and Set Top Box realizes by administrative division.
Further, said method also comprises:
Keeper adds each zone name that operator administers in the ad system of front end, edit the advertisement that each region will issue in the client respectively, the ad data that regional edits by system gives the attribute of region ID, when there being multiple region to need to send same advertisement, for saving bandwidth, system gives multiple regions ID attribute to this ad material, and final system carries out uniform packing distribution to all ad datas.
Further, said method also comprises:
When set-top-box opening or ad data have renewal, Set Top Box reads No. ID, ad system authorization packets, Set Top Box is analyzed the ad data in data flow according to No. ID, the ad system authorization packets read, see if there is the ad data under this region, if have, then download reception and store and show advertisement; Otherwise, do not receive.
Beneficial effect of the present invention: first this scheme controls lower sending advertisement by general headend is unified, save the cost safeguarded sub-headend input ad system, headend equipment and personnel, secondly, this scheme is that the mode of being authorized by CA carries out Region dividing to subscriber computer top box, thus realize ad system Region control, the input of advertisement subregion, break away from advertisement when signal covers by non-administrative region and cannot realize the technical bottleneck of throwing in subregion, solve the problem that terrestrial DTV net cannot realize ad system Region control.
Accompanying drawing explanation
Fig. 1 realizes the protocol procedures figure of Set Top Box by administrative division in the specific embodiment of the invention.
Fig. 2 is System Working Principle figure in the specific embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is further illustrated.The invention discloses a kind of method realizing ad system Region control based on CA mandate, content comprises Fig. 1 and Fig. 2 two parts.
Fig. 1 realizes the protocol procedures figure of Set Top Box by administrative division in the specific embodiment of the invention, scheme comprises following steps as shown in Figure 1.
Step 101, in the CA system of front end, set multiple special product bag for EPG ad system (hereinafter referred to as ad system), be called ad system authorization packets.Ad system authorization packets ID need are specific cooks up a special product bag section (as 101 to 120, totally 20) to show difference, product bag section should be distributed in conjunction with the actual conditions of each CA, as comprised how many administrative regions etc. in: the maximum support of this CA how many product bags, this CA has used or maximum possible can use program authorizing product bag scope, institute of operator compass of competency; No. ID, ad system authorization packets corresponding with the regional in ad system (as 101: Changsha, 102: Zhuzhou), has how many administrative regions just to have how many ad system authorization packets in institute of operator compass of competency.
Step 102, the program authorization packets in CA and ad system authorization packets are carried out being packaged into product in BOSS system, specific requirement is: program authorization packets adds that the ad system authorization packets in each region carries out being packaged into product (as comprised the ad system authorization packets 101 of all program authorization packets and Changsha city in the product of Changsha city) respectively, has how many administrative regions just to have how many products (name of product as Changsha city is " Changsha city authorizing product ") in institute of operator compass of competency.
Step 103, BOSS system send authorized order, and carry out program mandate and advertisement Entitlement to user, specific practice is: quitting the subscription of original authorizing product to now having authorized user, again ordering the authorizing product in new this region with ad system authorization packets; To the authorizing product newly opening user and directly order new this region with ad system authorization packets.Same area user orders identical authorizing product (as ordered new " Changsha city authorizing product " all Changsha users are unified).
The start of step 104, terminal set top box receives the CA authorization message that BOSS system issues: newly open user, and terminal set top box inserts CA card, and start receives the CA authorization message that BOSS system is handed down to this card; Now existing authorized user, first terminal set top box start receives the instruction that original authorizing product is quit the subscription of, and this set-top box, without mandate, is waited a moment, and Set Top Box receives new CA authorization message.As certain Changsha subscriber computer top box receives new " Changsha city authorizing product ".
If step 105, Set Top Box receive authorization message, be then stored into smart card; Otherwise, continue to receive.
Step 106, Set Top Box receive mandate after application software show the interface of smart card authorizes by CA and read authorization packets ID, obtain the ad system authorization packets ID in this region, Set Top Box realizes by administrative division.Read ad system authorization packets No. ID 101 afterwards as certain Changsha subscriber computer top box receives " Changsha city authorizing product ", this Set Top Box is defined as Changsha city user.
Fig. 2 is System Working Principle figure in the specific embodiment of the invention, and System Working Principle comprises following steps as shown in Figure 2.
Step 201, keeper in the ad system of front end, add each zone name that operator administers and ID(title ID identical with the ID of ad system authorization packets in CA system, if Changsha city is 101), edit the advertisement that each region will issue in the client respectively, the ad data that regional edits by system gives the attribute of region ID, when there being multiple region to need to send same advertisement (as Changsha is identical with the startup advertisement of Zhuzhou), for saving bandwidth, system gives multiple regions ID attribute to this ad material.
Step 202, front end ad system are unified sends each regional advertisement data.
Step 203, set-top-box opening, run ad system terminal program, reads No. ID, ad system authorization packets.
If step 204 Set Top Box receives ad system authorization packets when step 104, then can read No. ID, ad system authorization packets, as certain Changsha user receives when opening an account and receiving and authorize the ad system authorization packets that No. ID is 101, Set Top Box then can read No. ID 101; Otherwise Set Top Box does not receive advertisement.
Step 205 to 206, read No. ID, Set Top Box is analyzed the ad data in data flow according to No. ID, the ad system authorization packets read, see if there is the ad data under this region, if have, then receive and store and show, certain Changsha user now can receive and stores and show the advertisement of Changsha city as mentioned above; Be responsible for, Set Top Box does not receive advertisement.
Here sub to invention has been detailed description by specific embodiment, there is provided the description of above-described embodiment to be to make those skilled in the art manufacture or using the present invention, the various amendments of these embodiments are easy understand for a person skilled in the art.The present invention is not limited to these examples, or some aspect wherein.Scope of the present invention is described in detail by additional claim.
Above-mentioned explanation illustrate and describes a preferred embodiment of the present invention, but as previously mentioned, be to be understood that the present invention is not limited to the form disclosed by this paper, should not regard the eliminating to other embodiments as, and can be used for various combination, amendment and environment, and can in invention contemplated scope described herein, changed by the technology of above-mentioned instruction or association area or knowledge.And the change that those skilled in the art carry out and change do not depart from the spirit and scope of the present invention, then all should in the protection range of claims of the present invention.
Claims (6)
1. authorize the method realizing ad system Region control based on CA, it specifically comprises following steps: front end CA system is that EPG ad system (hereinafter referred to as ad system) sets multiple special product bag, is called ad system authorization packets; The ad system authorization packets of program authorization packets lift-launch regional is packaged into the authorizing product of regional by BOSS system respectively; BOSS system sends authorized order, and carry out program mandate and ad system mandate to user, user's (refer to administrative region, refer to prefectures and cities here) of the same area issues identical authorizing product; Terminal set top box receives the CA authorization message that BOSS system issues, and obtains the ad system authorization packets ID in this region, and Set Top Box realizes by administrative division; Front end ad system can be edited the ad material of regional, Advertisement arrangement respectively, and the ad data that regional edits by system gives region ID attribute, and final system carries out uniform packing distribution to all ad datas; The subscriber computer top box that feasible region divides carries out contrast according to No. ID, region with the region ID attribute of ad material in data and judges, selects the advertisement data store in reception one's respective area and shows.
2. a kind ofly as claimed in claim 1 authorize based on CA the method for ad system Region control of realizing, it is characterized in that described method also comprises:
The ad system authorization packets ID need set in the CA system of front end are specific cooks up a special product bag section (as 101 to 120, totally 20) to show difference, product bag section should be distributed in conjunction with the actual conditions of each CA, as comprised how many administrative regions etc. in: the maximum support of this CA how many product bags, this CA has used or maximum possible can use program authorizing product bag scope, institute of operator compass of competency; No. ID, ad system authorization packets is corresponding with the regional in ad system, has how many administrative regions just to have how many ad system authorization packets in institute of operator compass of competency.
3. a kind ofly as claimed in claim 1 authorize based on CA the method for ad system Region control of realizing, it is characterized in that described method also comprises:
After the ad system authorization packets lift-launch program authorization packets of BOSS or SMS system to each region is packaged into the authorizing product in each region, original authorizing product need be quit the subscription of to existing authorized user, again order the authorizing product in new this region with ad system authorization packets; To the authorizing product newly opening user and directly order new this region with ad system authorization packets, same area user orders identical authorizing product.
4. a kind ofly as claimed in claim 1 authorize based on CA the method for ad system Region control of realizing, it is characterized in that described method also comprises:
Terminal set top box receives the CA authorization message that BOSS system issues, be stored into smart card, the interface that set-top box application software shows smart card authorizes by CA reads authorization packets ID, obtains the ad system authorization packets ID in this region, and Set Top Box realizes by administrative division.
5. a kind ofly as claimed in claim 1 authorize based on CA the method for ad system Region control of realizing, it is characterized in that described method also comprises:
Keeper adds each zone name that operator administers in the ad system of front end, edit the advertisement that each region will issue in the client respectively, the ad data that regional edits by system gives the attribute of region ID, when there being multiple region to need to send same advertisement, for saving bandwidth, system gives multiple regions ID attribute to this ad material, and final system carries out uniform packing distribution to all ad datas.
6. a kind ofly as claimed in claim 1 authorize based on CA the method for ad system Region control of realizing, it is characterized in that described method also comprises:
When set-top-box opening or ad data have renewal, Set Top Box reads No. ID, ad system authorization packets, Set Top Box is analyzed the ad data in data flow according to No. ID, the ad system authorization packets read, see if there is the ad data under this region, if have, then download reception and store and show advertisement; Otherwise, do not receive.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510195771.5A CN104935959A (en) | 2015-04-23 | 2015-04-23 | Method for realizing regional control of advertising system based on CA authorization |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510195771.5A CN104935959A (en) | 2015-04-23 | 2015-04-23 | Method for realizing regional control of advertising system based on CA authorization |
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| CN201510195771.5A Pending CN104935959A (en) | 2015-04-23 | 2015-04-23 | Method for realizing regional control of advertising system based on CA authorization |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107943836A (en) * | 2017-10-27 | 2018-04-20 | 武汉烽火众智智慧之星科技有限公司 | A kind of method and system of Quick Acquisition video surveillance point position information |
| CN110891187A (en) * | 2019-11-30 | 2020-03-17 | 广西广播电视信息网络股份有限公司 | Program authorization control method of household intelligent terminal |
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| US20090300675A1 (en) * | 2008-06-02 | 2009-12-03 | Roy Shkedi | Targeted television advertisements associated with online users' preferred television programs or channels |
| CN101895721A (en) * | 2010-07-16 | 2010-11-24 | 四川长虹电器股份有限公司 | Differentiated advertising method in digital television system |
| CN104486651A (en) * | 2014-12-31 | 2015-04-01 | 四川金网通电子科技有限公司 | Region-divided and directional advertisement accurately-putting method and system |
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2015
- 2015-04-23 CN CN201510195771.5A patent/CN104935959A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1635790A (en) * | 2003-12-30 | 2005-07-06 | 北京中视联数字系统有限公司 | A method for managing cell crossing of subscriber in condition access system |
| US20090300675A1 (en) * | 2008-06-02 | 2009-12-03 | Roy Shkedi | Targeted television advertisements associated with online users' preferred television programs or channels |
| CN101895721A (en) * | 2010-07-16 | 2010-11-24 | 四川长虹电器股份有限公司 | Differentiated advertising method in digital television system |
| CN104486651A (en) * | 2014-12-31 | 2015-04-01 | 四川金网通电子科技有限公司 | Region-divided and directional advertisement accurately-putting method and system |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107943836A (en) * | 2017-10-27 | 2018-04-20 | 武汉烽火众智智慧之星科技有限公司 | A kind of method and system of Quick Acquisition video surveillance point position information |
| CN110891187A (en) * | 2019-11-30 | 2020-03-17 | 广西广播电视信息网络股份有限公司 | Program authorization control method of household intelligent terminal |
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Application publication date: 20150923 |