CN105847929A - Display method and device of advertisement data - Google Patents
Display method and device of advertisement data Download PDFInfo
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- CN105847929A CN105847929A CN201610164310.6A CN201610164310A CN105847929A CN 105847929 A CN105847929 A CN 105847929A CN 201610164310 A CN201610164310 A CN 201610164310A CN 105847929 A CN105847929 A CN 105847929A
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a display method and device of advertisement data. The method includes the following steps that: the displayable size of advertisement data in a video player is monitored; the displayable size of the advertisement data is compared with a preset display threshold value; if the displayable size of the advertisement data is equal to or smaller than the display threshold value, advertisement data which are being displayed or advertisement data to be displayed in the video player are hidden; and if the displayable size of the advertisement data is larger than the display threshold value, the advertisement data which are being displayed or the advertisement data to be displayed in the video player are displayed. With the method provided by the embodiments of the invention adopted, the problem of incapability of realizing complete display due to too small display size or the problem of incapability of realizing clear display due to too small display size can be avoided, and the display effects of the advertisement data and the experience effects of a user can be ensured.
Description
Technical field
The present invention relates to software engineering, particularly relate to the methods of exhibiting of a kind of ad data, and a kind of
The exhibiting device of ad data.
Background technology
Along with popularizing of Internet technology, video player viewing video is used to be increasingly becoming people
A very important part in working, learn, entertain and living, plays advertisement in video display process
It it is a kind of common form of website.When video player plays video, ask advertisement to video server,
By the advertisement received and video display to be presented at the different presentation layers of same video player, and will insert
The presentation layer at the advertisement place broadcast is placed in top, watches for user.
But, because the displaying size of advertisement is different, it is understood that there may be the displaying size of video player is with slotting
The unmatched situation of displaying size of the advertisement broadcast, specifically, when the displaying size of video player is less
Time, advertisement cannot be shown completely, if the displaying size of the adaptive reduction of now advertisement self, then
Advertisement cannot clearly may be shown because of showing undersized, thus affects advertisement broadcasting and user's body
Test.
Summary of the invention
In view of the above problems, The embodiment provides the methods of exhibiting of a kind of ad data, and
A kind of exhibiting device of ad data.
According to one aspect of the present invention, it is provided that the methods of exhibiting of a kind of ad data, described method bag
Include:
The shown size of ad data in monitor video player；
Relatively the shown size of described ad data and the displaying threshold value preset；
If the shown size of described ad data equals to or less than described displaying threshold value, then it is hidden in described
Video player is being shown or ad data to be presented；
If the shown size of described ad data is more than described displaying threshold value, then show described video playback
Device is being shown or ad data to be presented.
Alternatively, in described monitor video player before the shown size of ad data, described side
Method also includes:
According to user, video player is shown the adjustment operation of size, correspondingly updates described video playback
The ad data having shown that in device.
Alternatively, the described ad data having shown that in described video player that correspondingly updates includes:
From the described ad data having shown that, extract with adjust after video player show size fit mutually
The part ad data answered is updated；
Described displaying threshold value is the minimum displaying chi that the ad data having shown that for described extraction is arranged
Very little.
Alternatively, the described ad data having shown that in described video player that correspondingly updates includes:
From having the ad data having shown that described in different size ad data, determine displaying size with
Video player after adjustment shows that the same ad data that size adapts is updated；
Described displaying threshold value is the displaying that in described same ad data, the ad data of minimum dimension is corresponding
Size.
Alternatively, the described ad data having shown that in described video player that correspondingly updates includes:
Show size according to the video player after adjusting, the described ad data having shown that is carried out geometric ratio
Example scales；
Described displaying threshold value is the minimum displaying size arranged for the ad data after scaling.
According to another aspect of the present invention, it is provided that the exhibiting device of a kind of ad data, described device
Including:
Size monitoring module, the shown size of ad data in monitor video player；
Comparison module, for shown size and the default displaying threshold value of relatively described ad data.
Show control module, if the shown size for described ad data equals to or less than described displaying
Threshold value, then be hidden in described video player and showing or ad data to be presented；If it is described
The displaying size of ad data is more than described displaying threshold value, then show in video player showing or
Ad data to be presented.
Alternatively, described device also includes:
Data update module, in described monitor video player the shown size of ad data it
Before, according to user, video player is shown the adjustment operation of size, correspondingly updates described video playback
The ad data having shown that in device.
Alternatively, described data update module, specifically for, from the described ad data having shown that, carrying
Take with adjust after video player show that the part ad data that adapts of size is updated；
Described displaying threshold value is the minimum displaying chi that the ad data having shown that for described extraction is arranged
Very little.
Alternatively, described data update module, specifically for from having described in different size ad data
In the ad data having shown that, determine that the video player after showing size and adjusting shows that size adapts
Same ad data be updated；
Described displaying threshold value is the displaying that in described same ad data, the ad data of minimum dimension is corresponding
Size.
Change what the displaying size after the described video player after showing size and adjusting adjusts adapted
Same ad data；
Described displaying threshold value is the displaying size that the ad data of minimum dimension is corresponding.
Alternatively, described data update module, specifically for showing chi according to the video player after adjusting
Very little, the described ad data having shown that is carried out equal proportion scaling；
Described displaying threshold value is the minimum displaying size arranged for the ad data after scaling.
Compared with prior art, the methods of exhibiting of the ad data described in the embodiment of the present invention can be by prison
The shown size of ad data in control video player, the shown size of comparative advertising data is with default
Displaying threshold value, if the shown size of ad data is more than displaying threshold value, then open up in video player
Show ad data；If the shown size of ad data equals to or less than described displaying threshold value, then hide institute
State ad data so that it is no longer video player is shown, thus avoid because showing undersized,
Advertisement is caused cannot completely to show or problem undersized clearly to show can be shown, it is ensured that
The bandwagon effect of ad data and the experience effect of user.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the present invention's
Technological means, and can being practiced according to the content of description, and in order to allow the above-mentioned of the present invention and
Other objects, features and advantages can become apparent, below especially exemplified by the specific embodiment party of the present invention
Formula.
Accompanying drawing explanation
By reading the detailed description of hereafter preferred implementation, various other advantage and benefit for
Those of ordinary skill in the art will be clear from understanding.Accompanying drawing is only used for illustrating the mesh of preferred implementation
, and it is not considered as limitation of the present invention.And in whole accompanying drawing, with identical reference symbol
Number represent identical parts.In the accompanying drawings:
Fig. 1 shows the flow chart of the methods of exhibiting of the ad data of according to embodiments of the present invention 1；
Fig. 2 shows the flow chart of the methods of exhibiting of the ad data of according to embodiments of the present invention 2；
Fig. 3 shows the structured flowchart of the exhibiting device of the ad data of according to embodiments of the present invention 1；
Fig. 4 shows the structured flowchart of the exhibiting device of the ad data of according to embodiments of the present invention 2.
Detailed description of the invention
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings.Although it is aobvious in accompanying drawing
Show the exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure
And should not limited by embodiments set forth here.On the contrary, it is provided that these embodiments are able to more
Thoroughly understand the disclosure, and can be by the technology conveying to this area complete for the scope of the present disclosure
Personnel.
Embodiment 1
With reference to Fig. 1, it is shown that the flow process of the methods of exhibiting of the ad data of 1 according to embodiments of the present invention
Figure, the method specifically may comprise steps of:
The shown size of ad data in step 101, monitor video player.
Video player can play with digital signal form storage video, in a software form exist or with
Card format is arranged in other programs such as browser, and user by accessing website or directly can access
It is arranged on the video player viewing video of user terminal.
Ad data can be video, it is also possible to is image either statically or dynamically, can pass through video playback
Device plays out, for the particular content of user's exploitation data.
Concrete, can in video display process commercial breaks data, when playing ad data, will be wide
Accusing data and the video display different presentation layers at same video player, the presentation layer at video place is positioned at
Lower section, the presentation layer at ad data place is positioned at the top of the presentation layer of video.
In video display process, the ad data having shown that in video player is being constantly updated, in order to protect
The bandwagon effect of card ad data, and ensure the experience effect of user, need wide in video player
The shown size accusing data is monitored, in order to make operation further according to monitored results.
The shown size of step 102, relatively described ad data and default displaying threshold value.
When video player receives ad data to be presented, or receive during ad data is shown
Video player is shown the adjustment operation of size by user, or receives use during ad data is shown
When ad data is shown the adjustment operation of size by family, that showing or to be presented in order to judge
Ad data whether can need the chi shown to ad data with normal presentation in video player
Whether displaying threshold value that is very little and that preset compares, and by com-parison and analysis result, obtain ad data and may be used
Judgement with normal presentation.
Show that threshold value is the minimum dimension that ad data can completely and clearly be shown, can be according to actual needs
To showing that threshold value is set, for judging that what whether ad data can be clear and complete is illustrated in video
In player.
If the shown size of the described ad data of step 103 equals to or less than described displaying threshold value, then
It is hidden in described video player and is showing or ad data to be presented.
If the shown size of the described ad data of step 104 is more than described displaying threshold value, then show institute
State and video player is being shown or ad data to be presented.
Based on above-mentioned comparative result, if the shown size of described ad data equals to or less than described displaying
Threshold value, ad data may be shown imperfect or show unintelligible, now in order to ensure ad data
Bandwagon effect and the experience effect of user, to showing in video player or advertisement number to be presented
According to being hidden operation, do not show this ad data；If the displaying size of described ad data is more than described
Show threshold value, ad data can completely and clearly be shown, now in video player
Show or ad data to be presented is shown operation.
Such as, for the ad data intercutted in video display process, default displaying threshold value is wide
400 × high 300 pixels, if showing of a certain ad data is smaller in size than above-mentioned displaying threshold value, the most hidden
Hide this ad data so that it is be not shown in video player；If being more than, then at video player
This ad data of middle displaying.
Further, generally the ad data intercutted is preset the displaying period, if judging advertisement number
According to cannot clearly and completely show, after being hidden it, the video being positioned at advertisement lower floor shows again
User, if again make tune to the displaying size of video player within the default displaying period of ad data
Whole, and ad data can video player after the adjustment show size in completely and clearly show, then
Again this ad data is shown, if not to video player exhibition within the default displaying period on video upper strata
Show that size adjusts, then this ad data can be hidden always.
In reality, video player is shown, and the adjustment operation of size can have various ways, the most right
Size adjusting option (the most full frame or non-full frame button, or in menu set on video player
Size setting options) access operation, or the drag operation of the frame to video player.
According to embodiments of the invention, by the shown size of ad data in monitor video player,
The shown size of comparative advertising data and the displaying threshold value preset, if the shown size of ad data is big
In described displaying threshold value, then in video player, show described ad data；If opening up of ad data
Show that size equals to or less than described displaying threshold value, then hide described ad data so that it is no longer video playback
Device is shown, thus avoids causing advertisement cannot completely show or can open up because showing undersized
Show problem undersized clearly to show, it is ensured that the bandwagon effect of ad data and the body of user
Test effect.
Embodiment 2
With reference to Fig. 2, it is shown that the flow process of the methods of exhibiting of the ad data of 2 according to embodiments of the present invention
Figure, the method specifically may comprise steps of:
Step 201, according to user to video player show size adjustment operation, correspondingly update institute
State the ad data having shown that in video player.
When video player plays advertisement, video player can be shown chi by user as required
Little progress Row sum-equal matrix, such as, zoom in or out the displaying size of video player.Video player is being shown
During size is adjusted, the shown size of the ad data having shown that in video player also exists
It is continually changing.
Show size according to video player, correspondingly update have shown that in described video player wide
The step accusing data can include following several situation:
When video player shows that size changes, the displaying size of ad data can be kept not
Becoming, from the ad data having shown that, the video player after extracting and adjusting shows what size adapted
Part ad data is updated；Can also be various sizes of from many part preset for same ad data
In ad data, the video player after video player input with adjustment is selected to show that size adapts
Same ad data, i.e. from having the ad data having shown that described in different size ad data,
Determine that the video player after showing size and adjusting shows that the same ad data that size adapts is carried out
Update；The scaling of size can also be shown according to video player, the ad data having shown that is entered
Row equal proportion scales, so that the displaying size after ad data scaling adapts to the video player exhibition after adjusting
Show size.
It follows that after receiving user's adjustment operation to video player displaying size, Ke Yiyi
Again select the video player after showing size and adjusting according to said method and show what size more adapted to
Ad data is shown, and tentatively ensure that the bandwagon effect of ad data.
The shown size of ad data in step 202, monitor video player.
During video player being shown, size is adjusted, have shown that in video player is wide
Accuse data also updating because video player after uncertain adjustment show size whether can completely and
Show the ad data after updating clearly, so needing the showing of ad data in video player
Size is monitored, and can be realized the control of the displaying to ad data further by subsequent operation.
The shown size of step 203, relatively described ad data and default displaying threshold value.
When monitoring after in video player, the shown size of ad data changes, in order to ensure more
Ad data after Xin carries out completely and clearly showing in video player, existing by ad data can
Showing that size compares with the displaying threshold value preset, the video player after namely adjusting shows chi
Displaying threshold value that is very little and that preset compares, and controls whether to broadcast at described video according to comparative result further
Put display advertisement data in device.
If the shown size of the described ad data of step 204 equals to or less than described displaying threshold value, then
It is hidden in described video player and is showing or ad data to be presented.
If the shown size of the described ad data of step 205 is more than described displaying threshold value, then show institute
State and video player is being shown or ad data to be presented.
Owing to ad data exists multiple update mode, it is possible to set not according to different update modes
Same displaying threshold value, to meet the demand of different user, to improve the accuracy of comparative result.In reality,
For the various ways updating the ad data having shown that in video player enumerated in step 201, phase
Set different displaying threshold values with answering.
When the displaying size of the ad data having shown that keeps constant, and the displaying size of video player occurs
During change, from the ad data having shown that, extract with adjust after video player show size fit mutually
The part ad data answered is updated, displaying threshold value set in advance be for extract have shown that wide
Accuse the minimum displaying size that data are arranged, if the shown size of ad data equals to or less than this displaying threshold
Value, then ad data can only locally be shown.
When the displaying size of video player changes, from having having shown that of different size ad data
Ad data in, determine show size with adjust after video player displaying size adapt same
Ad data is updated, when changing the same ad data with different displaying size, set in advance
Show that threshold value is the displaying size that in same ad data, the ad data of minimum dimension is corresponding, if for same
The displaying size that one ad data is changed is equal to or less than this displaying threshold value, then ad data can be because showing
Content is too small and cannot clearly show.
When the displaying size of video player changes, show chi according to the video player after adjusting
Very little, the described ad data having shown that is carried out equal proportion scaling, the displaying chi of uniform zoom ad data
Time very little, displaying threshold value set in advance is the minimum displaying size arranged for the ad data after scaling,
If the displaying size after the ad data uniform zoom having shown that equals to or less than this displaying threshold value, then advertisement
Data cannot clearly can be shown because of showing content too small equally.
It follows that in the case of above-mentioned three kinds, if wanting normal play ad data in video player,
Then in video player, the shown size of ad data should be more than the displaying threshold value preset.
Further, after end to be compared, compared result is analyzed, if the ad data after Geng Xining can
Completely and clearly to show in video player, then show this ad data；If cannot completely and clear
Show, then this ad data is hidden or other process, to ensure the bandwagon effect of ad data.
According to embodiments of the invention, by the shown size of ad data in monitor video player,
The shown size of comparative advertising data and the displaying threshold value preset, if the shown size of ad data is big
In described displaying threshold value, then in video player, show described ad data；If opening up of ad data
Show that size equals to or less than described displaying threshold value, then hide described ad data so that it is no longer video playback
Device is shown, thus avoids causing advertisement cannot completely show or can open up because showing undersized
Show problem undersized clearly to show, it is ensured that the bandwagon effect of ad data and the body of user
Test effect.
Embodiment 3
With reference to Fig. 3, it is shown that the structural frames of the exhibiting device of the ad data of 1 according to embodiments of the present invention
Figure, specifically may include that
Size monitoring module 301, the shown size of ad data in monitor video player.
Comparison module 302, for shown size and the default displaying threshold value of relatively described ad data.
Show control module 303, if the shown size for described ad data equals to or less than described
Show threshold value, be then hidden in described video player and showing or ad data to be presented；If
The displaying size of described ad data is more than described displaying threshold value, then show in video player and show
Or ad data to be presented.
According to embodiments of the invention, by the shown size of ad data in monitor video player,
The shown size of comparative advertising data and the displaying threshold value preset, if the shown size of ad data is big
In described displaying threshold value, then in video player, show described ad data；If opening up of ad data
Show that size equals to or less than described displaying threshold value, then hide described ad data so that it is no longer video playback
Device is shown, thus avoids causing advertisement cannot completely show or can open up because showing undersized
Show problem undersized clearly to show, it is ensured that the bandwagon effect of ad data and the body of user
Test effect.
Embodiment 4
With reference to Fig. 4, it is shown that the structural frames of the exhibiting device of the ad data of 2 according to embodiments of the present invention
Figure, specifically may include that
Data update module 401, for video player being shown according to user the adjustment operation of size,
Correspondingly update the ad data having shown that in described video player.
Size monitoring module 402, for monitoring the shown size of ad data in described video player.
Comparison module 403, for shown size and the default displaying threshold value of relatively described ad data.
Show control module 404, if the shown size for described ad data equals to or less than described
Show threshold value, be then hidden in described video player and showing or ad data to be presented；If
The displaying size of described ad data is more than described displaying threshold value, then show in video player and show
Or ad data to be presented.
In the embodiment of the present invention, it is preferable that described data update module 401, specifically for from described
In the ad data shown, the video player after extracting and adjusting shows the part advertisement that size adapts
Data are updated；
Described displaying threshold value is the minimum displaying chi that the ad data having shown that for described extraction is arranged
Very little.
In the embodiment of the present invention, it is preferable that described data update module 401, specifically for from having not
With in the ad data having shown that of size ad data, determine the video playback after showing size and adjusting
Device shows that the same ad data that size adapts is updated；
Described displaying threshold value is the displaying that in described same ad data, the ad data of minimum dimension is corresponding
Size.
In the embodiment of the present invention, it is preferable that described data update module 401, specifically for according to adjustment
After video player show size, the described ad data having shown that is carried out equal proportion scaling；
Described displaying threshold value is the minimum displaying size arranged for the ad data after scaling.
According to embodiments of the invention, by the shown size of ad data in monitor video player,
The shown size of comparative advertising data and the displaying threshold value preset, if the shown size of ad data is big
In described displaying threshold value, then in video player, show described ad data；If opening up of ad data
Show that size equals to or less than described displaying threshold value, then hide described ad data so that it is no longer video playback
Device is shown, thus avoids causing advertisement cannot completely show or can open up because showing undersized
Show problem undersized clearly to show, it is ensured that the bandwagon effect of ad data and the body of user
Test effect.
Owing to described device embodiment essentially corresponds to the embodiment of the method shown in earlier figures 1-Fig. 2,
Therefore the most detailed part in the description of the present embodiment, may refer to the related description in previous embodiment,
Do not repeat at this.
Provided herein algorithm and display not with any certain computer, virtual system or miscellaneous equipment
Intrinsic relevant.Various general-purpose systems can also be used together with based on teaching in this.According to above
Describe, construct the structure required by this kind of system and be apparent from.Additionally, the present invention is also not for
Any certain programmed language.It is understood that, it is possible to use various programming languages realize described here
The content of invention, and the description above done language-specific is to disclose the optimal real of the present invention
Execute mode.
In description mentioned herein, illustrate a large amount of detail.It is to be appreciated, however, that
Embodiments of the invention can be put into practice in the case of not having these details.In some instances,
It is not shown specifically known method, structure and technology, in order to do not obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help to understand in each inventive aspect
Individual or multiple, above in the description of the exemplary embodiment of the present invention, each feature of the present invention
Sometimes it is grouped together in single embodiment, figure or descriptions thereof.But, should be by
The method of the disclosure is construed to reflect an intention that i.e. the present invention for required protection requires that ratio is each
The more feature of feature being expressly recited in claim.More precisely, as following right is wanted
As asking book to be reflected, inventive aspect is all spies less than single embodiment disclosed above
Levy.Therefore, it then follows claims of detailed description of the invention are thus expressly incorporated in this specific embodiment party
Formula, the most each claim itself is as the independent embodiment of the present invention.
Those skilled in the art are appreciated that and can carry out the module in the equipment in embodiment
Adaptively change and they are arranged in one or more equipment different from this embodiment.
Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and
In addition multiple submodule or subelement or sub-component can be put them into.Except such feature and/or
Outside at least some in process or unit excludes each other, any combination can be used this explanation
All features disclosed in book (including adjoint claim, summary and accompanying drawing) and so disclosed
Any method or all processes of equipment or unit are combined.Unless expressly stated otherwise, this theory
Each feature disclosed in bright book (including adjoint claim, summary and accompanying drawing) can be by providing phase
Together, the alternative features of equivalent or similar purpose replaces.
Although additionally, it will be appreciated by those of skill in the art that embodiments more described herein include
Some feature included in other embodiments rather than further feature, but the feature of different embodiment
Combination mean to be within the scope of the present invention and formed different embodiments.Such as, under
In the claims in face, embodiment required for protection one of arbitrarily can be in any combination
Mode uses.
The all parts embodiment of the present invention can realize with hardware, or with at one or more
The software module run on reason device realizes, or realizes with combinations thereof.Those skilled in the art
Should be appreciated that and microprocessor or digital signal processor (DSP) can be used in practice to realize
Some or all parts in the exhibiting device of ad data according to embodiments of the present invention some or
Person's repertoire.The present invention be also implemented as the part for performing method as described herein or
Equipment that person is whole or device program (such as, computer program and computer program).So
The program realizing the present invention can store on a computer-readable medium, or can have one or
The form of the multiple signal of person.Such signal can be downloaded from internet website and obtain, or carrying
There is provided on body signal, or provide with any other form.
The present invention will be described rather than limits the present invention to it should be noted above-described embodiment
Make, and those skilled in the art can design without departing from the scope of the appended claims
Alternative embodiment.In the claims, any reference marks that should not will be located between bracket is configured to
Limitations on claims.Word " comprises " and does not excludes the presence of the element or step not arranged in the claims
Suddenly.Word "a" or "an" before being positioned at element does not excludes the presence of multiple such element.The present invention
And can come real by means of properly programmed computer by means of including the hardware of some different elements
Existing.If in the unit claim listing equipment for drying, several in these devices can be logical
Cross same hardware branch specifically to embody.Word first, second and third use do not indicate that
Any order.Can be title by these word explanations.
Claims (10)
1. the methods of exhibiting of an ad data, it is characterised in that described method includes:
The shown size of ad data in monitor video player；
Relatively the shown size of described ad data and the displaying threshold value preset；
If the shown size of described ad data equals to or less than described displaying threshold value, then it is hidden in described
Video player is being shown or ad data to be presented；
If the shown size of described ad data is more than described displaying threshold value, then show described video playback
Device is being shown or ad data to be presented.
Method the most according to claim 1, it is characterised in that at described monitor video player
Before the shown size of middle ad data, described method also includes:
According to user, video player is shown the adjustment operation of size, correspondingly updates described video playback
The ad data having shown that in device.
Method the most according to claim 2, it is characterised in that regard described in described correspondingly renewal
Frequently the ad data having shown that in player includes:
From the described ad data having shown that, extract with adjust after video player show size fit mutually
The part ad data answered is updated；
Described displaying threshold value is the minimum displaying chi that the ad data having shown that for described extraction is arranged
Very little.
Method the most according to claim 2, it is characterised in that regard described in described correspondingly renewal
Frequently the ad data having shown that in player includes:
From having the ad data having shown that described in different size ad data, determine displaying size with
Video player after adjustment shows that the same ad data that size adapts is updated；
Described displaying threshold value is the displaying that in described same ad data, the ad data of minimum dimension is corresponding
Size.
Method the most according to claim 2, it is characterised in that regard described in described correspondingly renewal
Frequently the ad data having shown that in player includes:
Show size according to the video player after adjusting, the described ad data having shown that is carried out geometric ratio
Example scales；
Described displaying threshold value is the minimum displaying size arranged for the ad data after scaling.
6. the exhibiting device of an ad data, it is characterised in that described device includes:
Size monitoring module, the shown size of ad data in monitor video player；
Comparison module, for shown size and the default displaying threshold value of relatively described ad data.
Show control module, if the shown size for described ad data equals to or less than described displaying
Threshold value, then be hidden in described video player and showing or ad data to be presented；If it is described
The displaying size of ad data is more than described displaying threshold value, then show in video player showing or
Ad data to be presented.
Device the most according to claim 6, it is characterised in that described device also includes:
Data update module, in described monitor video player the shown size of ad data it
Before, according to user, video player is shown the adjustment operation of size, correspondingly updates described video playback
The ad data having shown that in device.
Device the most according to claim 7, it is characterised in that:
Described data update module, specifically for from the described ad data having shown that, extracts and adjusts
After video player show that the part ad data that adapts of size is updated；
Described displaying threshold value is the minimum displaying chi that the ad data having shown that for described extraction is arranged
Very little.
Device the most according to claim 7, it is characterised in that:
Described data update module, specifically for having shown that described in different size ad data from having
In ad data, determine show size with adjust after video player show size adapt same extensively
Announcement data are updated；
Described displaying threshold value is the displaying that in described same ad data, the ad data of minimum dimension is corresponding
Size.
Change what the displaying size after the described video player after showing size and adjusting adjusts adapted
Same ad data；
Described displaying threshold value is the displaying size that the ad data of minimum dimension is corresponding.
Device the most according to claim 7, it is characterised in that:
Described data update module, specifically for showing size according to the video player after adjusting, to institute
State the ad data having shown that and carry out equal proportion scaling；
Described displaying threshold value is the minimum displaying size arranged for the ad data after scaling.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610164310.6A CN105847929A (en) | 2016-03-21 | 2016-03-21 | Display method and device of advertisement data |
| PCT/CN2016/089329 WO2017161771A1 (en) | 2016-03-21 | 2016-07-08 | Advertisement data display method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610164310.6A CN105847929A (en) | 2016-03-21 | 2016-03-21 | Display method and device of advertisement data |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105847929A true CN105847929A (en) | 2016-08-10 |
Family
ID=56587791
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610164310.6A Pending CN105847929A (en) | 2016-03-21 | 2016-03-21 | Display method and device of advertisement data |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN105847929A (en) |
| WO (1) | WO2017161771A1 (en) |
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| CN108985812A (en) * | 2017-06-02 | 2018-12-11 | 北京京东尚科信息技术有限公司 | Method, apparatus, electronic equipment and readable medium for advertising display processing |
| CN116188075A (en) * | 2023-04-21 | 2023-05-30 | 湖南众益文化传媒股份有限公司 | Advertisement interval playing method, system, readable storage medium and computer |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110992107B (en) * | 2019-12-13 | 2024-03-08 | 北京搜狐新媒体信息技术有限公司 | Advertisement processing method and system |
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Also Published As
| Publication number | Publication date |
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| WO2017161771A1 (en) | 2017-09-28 |
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