CN1306434C - Method for automatically-broadcasting voice advertisement on network - Google Patents
Method for automatically-broadcasting voice advertisement on network Download PDFInfo
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- CN1306434C CN1306434C CNB001326716A CN00132671A CN1306434C CN 1306434 C CN1306434 C CN 1306434C CN B001326716 A CNB001326716 A CN B001326716A CN 00132671 A CN00132671 A CN 00132671A CN 1306434 C CN1306434 C CN 1306434C
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Abstract
The present invention discloses a method for automatically broadcasting voice advertisement on networks. The method is characterized in that when a webpage is opened, advertisement information is simultaneously and automatically broadcast in a voice mode; the method comprises the following steps that each of contents of the advertisement is recorded into an independent voice file; the voice file is edited into a playing file which can be directly loaded on a webpage; the playing file is loaded on the webpage. The method can greatly increase the acceptance rate of network advertisement under the condition of no disturbance to users' normal browse.
Description
The present invention relates to a kind of web advertisement technology, refer to a kind of method that when opening webpage, adopts the automatically-broadcasting voice advertisement on network of the automatic playing advertisements of voice mode especially.
Along with the fast development of the Internet (Internet) and the quickening of people's rhythm of life, online more and more becomes people obtain various information with prestissimo optimal path, so the web advertisement also just arises at the historic moment, according on August 24th, 2000 " People's Daily's East China news ": " web advertisement sales volume of China will reach 400,000,000 yuan in this year; next year will be above 1,000,000,000 yuan ", as seen, the market of the web advertisement will be increasing.At present, internet advertising format on the Internet is varied, such as having: cartoon type advertisement, horizontal-scroll-type advertisement, textual advertisement, the advertisement of mail formula, Interstitial Ad or the like, but these web advertisements have a common characteristic be exactly: the user must click just and can see.
The weakness of click type web advertisement maximum is exactly: can't the net user be accepted as broadcasting, television advertising " mandatory ".Therefore, unless advertisement itself haves a great attraction, otherwise the net user seldom can initiatively click advertisement, and the alternative of network has caused the low receptance of the web advertisement on the contrary.A statistics is arranged: " user is for the view of online advertisement " in " the China Internet network state of development statistical report " issued CNNIC (CNNIC) in July, 2000, that wherein selects " often clicking " only accounts for 8.46%, what all the other were then selected is " clicking sometimes ", " seldom clicking ", " not clicking " or " online advertisement will prolong the time of downloading webpage, and it is hated to the utmost point ".
In order to increase " mandatory " of the web advertisement, the mandatory advertisements of vision such as the advertisement of automatic pop-up window formula, suspension advertisement have been released again.Automatically the advertisement of pop-up window formula is to eject an advertisement windows when opening webpage automatically, this advertisement windows blocks on normal webpage, forces the people at first to see, a presumptuous guest usurps the role of the host for this advertising, make the people can't at first read normal webpage, present most of websites all are unwilling to use.The suspension advertisement is meant a kind of little advertisement icon, can ceaselessly move about on webpage, the fixing web advertisement of this advertisement relative position more can attract the net user to note really, but it can disturb people's sight line, bring very big inconvenience for the normal browsing webpage, very easily cause net user's dislike.Fact proved that the clicking rate of forcing to increase the web advertisement by vision is a kind of method of attending trifles and neglect essentials, real inadvisable.
This shows that the mandatory web advertisement of the click type web advertisement and vision had not both reached its commercial object, not susceptible to user acceptance again, be not good internet advertising format.
In view of this, fundamental purpose of the present invention is to provide a kind of method of automatically-broadcasting voice advertisement on network, by the compulsory mode of sound, the receptance of the web advertisement is significantly improved, and avoids simultaneously the net user is produced any interference.
In order to achieve the above object, technical scheme of the present invention is achieved in that
A kind of method of automatically-broadcasting voice advertisement on network, this method are with the automatic playing advertisements information of voice mode when opening webpage.
This method further comprises the steps:
A. each ad content is recorded into an independently audio files;
B. this audio files is compiled the played file that can directly be loaded on the webpage;
C. this played file is loaded on the webpage.
Editor described in the step b can with more than one independently audio files synthesize a new audio files; The form that again will this new audio files be converted to the netcast file.Or with each independently audio files be converted to the form of netcast file respectively.
The described loading of step c is a code of directly rewriting web page files; Or played file become image concealing, directly be placed on the blank space of webpage.Described rewriting web page files code comprises the code that writes the file that plays sound at least, and it can also further write the code to a continuous playback process of above audio files.
The broadcast form of the web advertisement can be the background sound form, or keeps the multimedia form of sound for image concealing.
The method of automatically-broadcasting voice advertisement on network provided by the present invention has following advantage and effect:
1, the present invention makes the web advertisement occur with the form of pure sound, as long as open webpage, does not need initiatively to click, and advertisement can be play automatically, and the mode of this " sound pressure " has improved the receptance of the web advertisement widely.
2, the web advertisement does not need video files such as writings and image among the present invention, can not produce net user's sight line in " pressure " and disturb, and listens advertisement while the net user can read webpage.
3, the present invention can play single advertisement, also can play a plurality of advertisements, when playing a plurality of advertisement, can save page space greatly.
4, the present invention meets future thrust to requirements on hardware equipment.The computer that the present invention requires to surf the Net has stereo set, and present multimedia computer has occupied the great majority in desktop computer and the notebook computer, and from the development trend in future, multimedia will be the inevitable direction of computer development.
5, the present invention also meets future thrust to the requirement of software.It can adopt online most popular living document form, as: the Flash form, the issue while downloading, issue speed is fast, and can support bigger file, and is very convenient, and the scope of application is also very wide; Perhaps adopt online most popular AIFC.Such as: MP3, it obtains a lot of general browsers ground and supports that therefore, the scope of application is also quite extensive.
Embodiment 1:
Adopt Flash form playing network sound advertisement.Flash is present online most popular living document form, is characterized in and can issues while downloading that issue speed is fast, and can support bigger file.In the IE of 4.0 above versions and netscape browser, all integrated the Flash function automatically, when the lowest version browser runs into the Flash file, also pop-up window automatically, whether inquiry is ready to download free Flash plug-in unit, at once just can download as long as be ready, very convenient, therefore, its scope of application is very wide.
The implementation procedure that this mode is concrete is such:
1) each ad content is recorded into one respectively
*.wav file;
2) if a plurality of advertisements are arranged, that then will record is a plurality of
*.wav the file editor is synthetic one
*.wav file;
3) in the Flash4 editing machine, open a new window; With what generated
*.wav file reads in window;
4) window size is made as minimum (18*18 pixel); Again file is saved as
*.swf form;
5) should
*.swf file is added in the blank space of webpage.
Like this, as long as open webpage, advertisement just plays back simultaneously with the form of pure sound.And the image of this promotional literature is a minimum point, can't see basically, can not influence the whole structure of webpage.Both improved receptance in sound pressure mode, interference user is not normally surfed the Net again.
Embodiment 2:
Adopt MP3 format playing network sound advertisement.Present embodiment is applicable to the browser of the above version of IE5.0.MP3 is present online most popular AIFC.Have Media Player assembly in the above version browser of IE5.0, support to play mp3 file.In the IE browser, 5.0 above versions are popularized.According to the message of the famous WebSideStorys StatMarket research company issue on June 26th, 2000 of the U.S., the IE browser has occupied the share in whole browser software market 86%, and is enlarging.Therefore, the scope of application of this embodiment also is very wide.The realization of this embodiment is different to the processing mode of playing single or multiple advertisements:
One, for the broadcast of single advertisement:
1) ad content is recorded
*.wav file;
2) will
*.wav file conversion becomes
*.MP3 file;
3) rewrite web page files, with following code join webpage html file＜body in the section:
<bgsound?src=“*.mp3”loop=0>
Wherein,
*.mp3 be the filename of sound advertisement.
Like this, as long as open webpage, will play a sound advertisement simultaneously automatically.
Two, for the broadcast of a plurality of advertisements:
1) each ad content is recorded
*.wav file;
2) respectively with each
*.wav file conversion becomes
*.MP3 file;
3) rewrite web page files, can webpage html file＜head write following code in the section:
<head>
<script>
function?guanggao1(){
this.document.all.music.src="1.mp3"；
}
function?guanggao2(){
this.document.all.music.src="2.mp3"；
}
function?guanggao3(){
this.document.all.music.src＝"3.mp3"；
}
......
function?guanggao?n(){
this.document.all.music.src="n.mp3"；
}
function?guanggao(){
setTimeout("guanggao1()"，0)；
setTimeout("guanggao2()"，time1)；
setTimeout("guanggao3()"，time2)；
......
setTimeout("guanggao?n()"，time?n)；
}
</script>
</head>
Simultaneously, webpage html file＜body write following code in the section:
<body?onload="guanggao()">
<bgsound?src=""id="music">
</body>
Wherein, 1.mp3,2.mp3,3.mp3......n.mp3 are the filename of each sound advertisement; Time1, time2......time n are time parameters, are the zero-time of each ad playing, and unit is a millisecond; That is: time1 should be greater than finishing the required time of 1.MP3, and time2 should be greater than finishing the required time of 1.MP3 and 2.MP3, and the rest may be inferred.
So, as long as open webpage, will play each sound advertisement automatically successively, this embodiment has also played and has improved the not effect of the normal online of interference user again simultaneously of web advertisement receptance with the form playing advertisements of background sound.
Method of the present invention not only can be used for the broadcast of the web advertisement, also applicable to a lot of scopes, such as: when opening webpage, play weather forecast automatically, play brief highlight, business information, travel information, Flight Information, train information, stock market information, important competitive sports or the like short message with form of sound.
The above only is several preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.
Claims (9)
1, a kind of method of automatically-broadcasting voice advertisement on network is characterized in that: this method be when opening webpage with the automatic playing advertisements information of voice mode, may further comprise the steps:
A. each ad content is recorded into an independently audio files;
B. this audio files is compiled the played file that can directly be loaded on the webpage;
C. this played file is loaded on the webpage.
2, method according to claim 1 is characterized in that: the editor described in the step b further comprise with each independently audio files be converted to the step of netcast file layout respectively.
3, method according to claim 1 is characterized in that: the editor described in the step b further may further comprise the steps:
A. with more than one independently audio files synthesize a new audio files;
B. the form that will this new audio files be converted to the netcast file.
4, method according to claim 1 is characterized in that: the described loading of step c is a code of directly rewriting web page files.
5, method according to claim 1 is characterized in that: the described loading of step c is that played file is become image concealing, directly is placed on the blank space of webpage.
6, method according to claim 4 is characterized in that: described rewriting web page files code comprises the code that writes the file that plays sound at least.
7, method according to claim 6 is characterized in that: described rewriting web page files code also further comprises the code that writes a continuous playback process of above audio files.
8, method according to claim 1 is characterized in that: the broadcast form of the web advertisement is the background sound form.
9, method according to claim 1 is characterized in that: the broadcast form of the web advertisement is the multimedia form that image concealing keeps sound.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB001326716A CN1306434C (en) | 2000-11-20 | 2000-11-20 | Method for automatically-broadcasting voice advertisement on network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB001326716A CN1306434C (en) | 2000-11-20 | 2000-11-20 | Method for automatically-broadcasting voice advertisement on network |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1354438A CN1354438A (en) | 2002-06-19 |
| CN1306434C true CN1306434C (en) | 2007-03-21 |
Family
ID=4595310
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNB001326716A Expired - Lifetime CN1306434C (en) | 2000-11-20 | 2000-11-20 | Method for automatically-broadcasting voice advertisement on network |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1306434C (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1987920A (en) * | 2006-11-27 | 2007-06-27 | 北京猛犸互动广告有限公司 | Advertisement releasing method and its realizing method |
| KR20140023534A (en) * | 2012-08-16 | 2014-02-27 | 에스케이플래닛 주식회사 | Apparatus for implementing responsive user interface, method thereof and recordable medium storing the method |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US5996006A (en) * | 1996-11-08 | 1999-11-30 | Speicher; Gregory J. | Internet-audiotext electronic advertising system with enhanced matching and notification |
| CN1265757A (en) * | 1997-07-10 | 2000-09-06 | 胡戈·詹姆斯·戴维森 | Advertising using internet |
| KR100294511B1 (en) * | 1999-05-28 | 2001-07-12 | 송경호 | Method and system for providing information and advertisement using computer monitor screens or sound in the network |
-
2000
- 2000-11-20 CN CNB001326716A patent/CN1306434C/en not_active Expired - Lifetime
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US5996006A (en) * | 1996-11-08 | 1999-11-30 | Speicher; Gregory J. | Internet-audiotext electronic advertising system with enhanced matching and notification |
| CN1265757A (en) * | 1997-07-10 | 2000-09-06 | 胡戈·詹姆斯·戴维森 | Advertising using internet |
| KR100294511B1 (en) * | 1999-05-28 | 2001-07-12 | 송경호 | Method and system for providing information and advertisement using computer monitor screens or sound in the network |
Also Published As
| Publication number | Publication date |
|---|---|
| CN1354438A (en) | 2002-06-19 |
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Granted publication date: 20070321 |
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| CX01 | Expiry of patent term |