CN1636206A - 元数据链接广告的系统和方法 - Google Patents

元数据链接广告的系统和方法 Download PDF

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CN1636206A
CN1636206A CNA018071368A CN01807136A CN1636206A CN 1636206 A CN1636206 A CN 1636206A CN A018071368 A CNA018071368 A CN A018071368A CN 01807136 A CN01807136 A CN 01807136A CN 1636206 A CN1636206 A CN 1636206A
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CN100476796C (zh
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S·S·莫尔
戴维·M·博莱佐斯基
特德·A·沃尔克
迈克尔·D·埃利斯
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TV guide Co.
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Adeia Guides Inc
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Prevue International Inc
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream

Abstract

提供用于提供元数据选择的广告的系统和方法。这些系统和方法可接收元数据和其它媒体，选择对象，读取附在选择的对象上或者与选择的对象相关的元数据，根据元数据选择广告，并显示选择的广告。另外，可提供和元数据选择广告相关的预定数据的监视、收集和记录。本发明还提供接收信号和/或数据(例如节目、广告、节目指南、元数据等)的接收器，以及接受用户的输入信号，选择对象，读取附在选择的对象上或者与选择的对象相关的元数据，选择广告并显示所选择广告的处理器。

Description

元数据链接广告的系统和方法
相关申请的交叉参考
本申请要求2000年3月31日申请的美国临时专利申请No.60/193948的优先权，该专利申请作为参考整体包含于此。
背景技术
本发明涉及广告传送系统和方法。更具体地说，本发明涉及利用元数据链接，使广告和其它媒体联系起来的系统和方法。
随着现代电视设备和通信网络的出现，登广告者已能够向观众提供图形广告，例如普通的电视商业广告节目。但是在过去，这些系统在它们的功能能力方面受到限制，并且一般只向观众提供不涉及内容或者与内容部分相关的广告。
为了提高广告的效果，对于登广告者和用户来说都最好使登广告的内容和提供给观众的其它媒体(例如节目、应用程序等)联系起来。与仅仅提供产品或服务的广告，而不被提供额外信息的情况相反，使这些广告和其它媒体联系起来不仅会提高广告的效果，而且可使用户更了解这种其它媒体的内容。
于是，本发明的目的是提供利用元数据使广告和其它媒体联系在一起的系统和方法。
发明内容
根据本发明的这一及其它目的，提供使广告和其它媒体联系在一起的系统和方法。这些系统和方法通过利用这里称为“元数据”的增强数据集，可使广告和其它媒体联系在一起。例如，元数据是可用于描述节目的数据，并且可包括可与节目相关和/或可描述节目、其内容或者与节目相关的服务的任意信息。
本发明的一个方面可包括以包含在其它媒体内的元数据为基础，以这样的其它媒体为目标的广告。例如，可在节目的场景层面提供元数据。通过在场景层面提供元数据，可以瞬时相关的方式提供关于节目或者其它媒体的更多描述信息。
本发明的另一方面可包括根据附在指南应用程序上或者与指南应用程序相关的其它媒体的元数据，在指南应用程序的显示屏幕内提供的广告。例如，在交互式节目指南中，可在浏览覆盖图(overlay)中呈现广告，这种广告可以与当前选择的节目表相关的元数据为基础。另外，交互式节目指南可根据与最后观看的节目相关的元数据，在菜单或指南覆盖图中呈现广告。
本发明的另一方面可包括包含广告的源位置的元数据。源位置可以是，例如统一资源定位符(URL)。该源位置可由指南应用程序记录或者保存。例如，当重播录制的节目时，指南应用程序可从源规定的位置播放广告。
本发明的又一方面可包括使系统提供者能够管理广告清单，并向登广告者提供销售数据和其它数据。例如，通过轮询(polling)、监视用户请求、或者使用适合于系统的选定实现的其它任意方案，系统提供者可跟踪有价值的销售信息，并把这样的信息提供给登广告者。
附图说明
结合附图，根据下面的详细说明，本发明的上述及其它目的和优点将是显而易见的，附图中相同的附图标记代表相同的部分，其中：
图1是可用于实现本发明的各种实施例的系统的方框图；
图2是可根据本发明的各种实施例使用的用户设备的方框图；
图3是其中可根据对象的用户选择，选择广告的过程的流程图，所述过程可和本发明的各种实施例一起使用；
图4是其中可根据保存的元数据和/或其它媒体选择广告的过程的流程图，所述过程可和本发明的各种实施例一起使用；
图5是其中可利用元数据下载广告的过程的流程图，所述过程可和本发明的各种实施例一起使用；
图6是其中可监视、收集并记录与元数据选择广告相关的数据的过程的流程图，所述过程可和本发明的各种实施例一起使用。
图7图解说明可用于实现本发明的各种实施例的屏幕显示。
具体实施方式
本发明提供使广告和其它媒体(例如节目、应用程序等)联系起来的系统和方法。
通过利用这里称为“元数据”的增强数据集，这些系统和方法可使广告和其它媒体联系起来。元数据可用于描述广播节目，并且可包括可与节目相关和/或描述节目、其内容或者与节目有关的服务的任意信息。元数据可描述例如节目的内容，在录制节目的播放过程中是否可跳过商业广告节目，或者演员所穿的服装。
通过任意通信网络(例如有线系统、卫星系统、调制解调器、无线寻呼频率、因特网等，或者它们的任意组合)，用户的设备(例如机顶盒)可发射和/或接收元数据。此外，用户的设备可在一个或多个广播频道上发射和/或接收元数据。例如，可在节目频道上接收节目，可通过该节目频道的垂直消隐期间(VBI)接收该节目的元数据。另外，利用其它现有的模拟和数字技术，例如用于增强电视节目的“高级电视增强论坛”(ATVEF)协议，可提供元数据。
本发明的一个方面可包括以包含在其它媒体内的元数据为基础，以这样的其它媒体为目标的广告。例如，可在节目的场景层面提供元数据。节目的每个场景可显示不同的产品。在一个场景中，演员可驾驶某一车辆或者穿着某一类型的服装。在另一场景中，演员可穿着不同的服装，或者另一演员可带着宣传的其它物品(例如蜂窝电话、太阳镜等)在镜头中。如前所述，通过利用元数据，可使这些产品与这些产品的广告链接。通过在场景层面提供元数据，可以瞬时相关的方式提供关于节目或者其它媒体的更多描述信息。这样，由于观众可观察处于穿着、使用或者提供状态时的产品或服务，因此可增强产品的广告效果。
本发明的另一方面可包括根据附在指南应用程序上或者与指南应用程序相关的其它媒体的元数据，在指南应用程序的显示屏幕内提供的广告。例如，在交互式节目指南中，可在浏览覆盖图中呈现广告，这种广告可以与当前选择的节目表相关的元数据为基础。节目表的元数据可包括关于节目本身、正在播放节目的频道的任意描述信息，和/或附着在节目表或者与节目表相关的任意其它信息。
本发明的另一方面可包括包含广告的源位置的元数据。源位置可以是，例如统一资源定位符(URL)。例如，当节目被录制时，元数据可和源位置一起被记录或者被指南应用程序保存。当播放录制的节目时，指南应用程序可从指定的源(例如利用包含在录制的节目中的URL)播放广告。随后系统提供者可用具有相同标识符的新广告替换以前保存而现在过时的广告。于是，当录制并且随后播放节目时，简单地通过改变广告的标识符，即可检索并呈现新广告。
本发明的另一方面可包括使系统提供者能够管理广告清单，并向登广告者提供销售数据和其它数据。如前所述，通过提供新广告，系统提供者可管理广告清单。通过提供新广告，系统提供者控制播放录制节目时观众所观看的广告。通过控制播放时观众所观看的广告，系统提供者能够向登广告者销售播放广告空间。
此外，系统提供者可向登广告者提供有价值的销售信息和其它数据。通过轮询、监视用户请求，或者使用适合于系统的选定实现的任意其它方案，系统提供者可跟踪有价值的销售信息，并把这样的信息提供给登广告者。销售信息可包括录制的节目、广告被访问的次数、广告被访问的时间等，还可包括与用户账户相关的人口统计信息。
在本发明的一个实施例中，系统可包括一个或多个可接收信号和/或数据的接收器；一个或多个可传送信号和/或数据的发射器；接受用户的输入信号，在视频显示器的可视平面内选择对象，读取元数据，选择广告并且使该广告被显示的处理器；和一个或多个能够电子存储信号和/或数据的存储装置。
在本发明的一个实施例中，系统可包括接收用户的输入信号，读取元数据，下载广告并使广告被显示的处理器。
在本发明的又一实施例中，系统可包括监视元数据选择的广告，收集与元数据选择的广告相关的数据，并且使所述数据被记录的处理器。
图1是可用于实现本发明的各种实施例的系统100的方框图。系统100可包括媒体广播设备110、广告广播设备120、元数据广播设备130、指南应用程序和数据广播设备140、通信网络150、用户设备160和通信链路170。广播设备110、120、130和140可以是用于提供媒体(例如节目、应用程序和其它信号及数据)的任意适当设备，例如视频和数据服务器、实况广播设备、磁带放像机等，并且可位于电缆头端或者位于其它任意合宜的位置。另外，广播设备110、120、130和140可组合成单个广播设备或者以其它方式组合。
通信网络150可以是向广播设备110、120、130和140传送信号和/或数据和/或从广播设备110、120、130和140接收信号和/或数据的任意适当网络。例如，网络150可以是因特网、卫星通信系统、有线系统、局域网、广域网等，或者它们的任意组合。通信网络150可使用数字或模拟技术或者它们的任意组合。
用户设备160可以是接收、传送、处理和/或显示从广播设备110、120、130和140接收的和/或传送给广播设备110、120、130和140的信号和/或数据的任意适当设备。例如，用户设备160可以是单向或双向机顶盒、具有处理和存储能力的电视机、个人录像机、具有处理能力的盒式磁带录像机、个人计算机等等。
通信链路170可以是传递数据和/或信号的任意适当链路，例如拨号连接、光缆、同轴电缆、DSL连接等等，或者它们的任意组合。
虽然图1中未示出，不过系统100还可包括一个或多个可用于存储媒体、广告、元数据、指南应用程序和数据的远程存储装置。这些远程存储装置可从广播设备110、120、130和/或140接收媒体、广告、元数据、指南应用程序和其它数据，可由任意广播设备110、120、130和140及用户设备160控制，并且可通过通信网络150向用户设备160提供媒体、广告、元数据、指南应用程序和其它数据。
图2是图1中所示的用户设备160的方框图。可根据本发明的各种实施例使用用户设备160。用户设备160可包括：接收器220；发射器225；处理器280；存储装置230、240、250和260；用户显示器270；记录器275；音频输出277；遥控器290；遥控接口295，以及音频/视频电路215。接收器220可以是接收指南应用程序和数据，和/或其它任意所需信号或数据(例如媒体、广告、元数据、指南应用程序和数据、URL地址、音频等)的任意适当设备。发射器225可以是发射数据和/或其它任意所需信号的任意适当设备。如上所述，可通过任意通信网络发射和/或接收由接收器220和发射器225接收和/或发射的信号和/或数据。处理器280可以是接受用户输入信号，读取附在或者与广告和其它媒体相关的元数据，选择广告，从远程位置下载广告，显示广告的任意适当设备。存储装置230、240、250和260可分别用于存储媒体、广告、元数据、音频、指南应用程序和数据。存储装置230、240、250和260的任何一个可以是能够存储信号和/或数据的任意装置(例如独立的盒式磁带录像机、磁盘驱动器、存储卡等)。如果需要，存储装置230、240、250和260也可组合成单个存储装置或者以其它方式组合。遥控器290可以是键盘、触摸显示屏、面板、或者用户可用于输入数据的其它任意有线或无线装置。遥控接口295可接收来自于遥控器290的信号，并且随后把该信号发送给处理器280。遥控接口295可以是，例如光检测器。音频/视频电路215可以是把来自处理器280的数据转换成在显示器270上显示、在记录器275上记录、和/或在音频输出277输出的音频和/或视频信号的任意适当电路。显示器270可以是向观众呈现图像的任意适当装置，例如电视机、监视器、计算机监视器、个人数字助理等等。音频输出277可以是允许用户收听或者以其它方式提供音频信号的任意适当装置，例如放大器、扬声器等等。音频输出277可和显示器270组合或者部分组合在一起。最后，记录器275可以是记录视频信号和数据的任意适当装置，例如盒式磁带录像机、磁盘驱动器、存储卡等等。
图3是根据本发明的各种实施例的过程300的流程图。如图所示，在步骤310，通过接收元数据和其它媒体开始过程300。如上所述，可通过利用接收信号和/或数据的接收器实现元数据和其它媒体的接收。
接下来，在步骤320，过程300可选择位于观看装置的观看平面内的一个对象。例如，过程300可使用音频/视频编码方法，例如允许确定对象的MPEG-4。如上所述，可由利用用户的输入信号的处理器实现对象的选择。用户的输入信号包括利用光标选择在视频显示器上显示的某一对象和/或把视频显示器上显示的光标移动到视频显示器的观看平面内的任意点的命令。如上所述，可通过有线或无线遥控器输入用户的输入信号。
为了选择某一对象，处理器可能正在运行使得能够选择视频装置的观看平面内的某些对象的软件。例如，处理器可利用跟踪颜色、形状等的视觉模式识别软件。另一方面，处理器可利用下载的预先规定的可选目标区来选择在观看装置的观看平面内显示的对象。
在步骤330，过程300可读取元数据。元数据可附在媒体或嵌入媒体内的可选对象上和/或与它们相关。读取元数据可由处理器完成。如上详细所述，元数据可包含描述媒体和/或对象的特征。另外，如下所述，元数据可包含从远程位置下载广告的源地址(例如URL)。
在步骤340，过程300可选择某一广告。广告的选择可以附在媒体或嵌入媒体内的可选对象上和/或与它们相关的元数据为基础。例如，当选择媒体和/或媒体内的可选对象时，可读取附在媒体或嵌入媒体内的可选对象上和/或与它们相关的元数据。随后，可选择对应于读取的元数据的广告。可通过比较媒体或选择对象的元数据和来自广告的元数据来选择广告。如下所述，可以适当的频率(例如定期、根据请求、通过轮询等)从适当的远程位置向用户的设备提供广告，或者可由先前存储在用户系统上的广告向用户的设备提供广告。
最后，在步骤350，过程300可在观看装置的观看平面内显示广告。
图4是其中元数据可用于选择广告的过程400的流程图，过程400可用于实现本发明的各种实施例。过程400分别在步骤410、430、440和450表示元数据和其它媒体的接收和读取，以及广告的选择和显示。步骤410、430、440和450基本上和前面结合图3详细说明的步骤310、330、340和350相同。过程400中另外表示的是步骤420的元数据和其它媒体的存储。如前所述，元数据和其它媒体可存储在任意适当的存储装置上，例如磁盘驱动器、存储卡等等。存储装置可位于本地或者位于用户的电视观看设备附近，或者可远离用户的观看设备。
图5是其中元数据可用于选择广告的过程500的流程图，过程500可用于实现本发明的各种实施例。过程500分别在步骤510、520和540表示元数据和其它媒体的接收和读取，以及广告的显示。步骤510、520和540基本上和前面结合图3详细说明的步骤310、330和350相同。过程500中另外表示的是步骤530的基于元数据的广告下载。如前所述，元数据可包含从远程位置下载广告的源地址(例如URL)。例如，利用任意适当通信技术(例如利用超文本传送协议的因特网)的指南应用程序可通过从源地址下载广告获得广告。呈现给观众的广告可以是当前可在源(例如网页)获得的广告。随着时间的过去，登广告者或系统提供者通过简单地修改位于源的广告，可改变提供给用户的广告。这样，用户每次播放录制的节目时，即可提供“新”广告。
另一方面，可通过向具体的广告或者一组广告分配标识符，提供这些“新”广告。具有标识符的这些广告可被下载并保存在用户的设备中或者位于某一适当的远程位置的用户系统可以某一适当的频率(例如定期地、根据要求、通过轮询等)得到这些具有标识符的广告。
图6是其中可收集和记录与元数据选择的广告相关的数据的过程的流程图。过程600在步骤610表示元数据选择的广告的监视。如上分别结合图2的方框220和280所述，可通过接收器和/或处理器完成元数据选择广告的监视。此外，可在任意适当的时间(例如连续地、定期地、根据要求等)完成监视。过程600还在步骤620表示与元数据选择广告相关的数据的收集。如上详细所述，这种数据收集可借助处理器实现。最后，过程600表示数据的记录。可在诸如磁盘驱动器或者存储卡之类任意适当的存储装置上进行数据的记录。
除了监视、收集和记录之外，如上详细所述，还可通过通信网络向登广告者提供销售信息。例如，可实时地或者以分组时间格式向登广告者提供销售信息。分组时间格式可包括日信息、周信息、月信息、年信息等等。如前所述，销售信息可包括诸如录制的节目、广告被访问的次数、广告被访问的时间之类的信息，和/或包括与用户账户相关的人口统计信息。
现在参见图7，节目广告屏幕700表示根据本发明如何选择和显示广告的一个例子。节目广告屏幕700可包括光标710、元数据选择广告720、场景730和定购按钮740。场景730表示其中用户可选择某一对象的场景。如前详细所述，通过用户输入，用户可控制光标710，并且用户可利用光标710选择视频装置的观看平面内的某一对象，如场景730所示。选择的广告720展示用户选择的对象的显示广告。如果需要，用户随后选择定购按钮740定购选择的物品。可对用户信用卡号、用户的账户和/或其它方法或者遥程购买物品收取选择物品的费用。
屏幕700只是举例说明可用于选择并显示元数据选择的广告的屏幕和方法。根据本发明可使用显示广告的任意适当屏幕和方法。
从而，提供了用于提供元数据链接的广告的系统和方法。本领域的技术人员将认识到除了描述的实施例之外，还可以其它方式实践本发明，描述的实施例用于举例说明本发明，而不是对本发明的限制，本发明的范围只由下述权利要求书限定。

Claims (53)

1、一种利用其它媒体提供广告的方法，包括：
在观看装置的观看平面内选择对象；
读取与该对象相关的元数据；
根据元数据选择广告。
2、按照权利要求1所述的方法，还包括在观看装置上显示广告。
3、按照权利要求1所述的方法，其中对象的选择是根据用户的输入。
4、按照权利要求1所述的方法，还包括接收元数据。
5、按照权利要求4所述的方法，其中在其它媒体内接收元数据。
6、按照权利要求4所述的方法，其中在也接收其它媒体的广播频道上接收元数据。
7、按照权利要求4所述的方法，其中在不同于其它媒体的独立广播频道上接收元数据。
8、按照权利要求1所述的方法，还包括保存元数据。
9、按照权利要求8所述的方法，其中元数据被保存在单个存储装置上。
10、按照权利要求8所述的方法，其中元数据被保存在多个存储装置上。
11、按照权利要求1所述的方法，还包括接收广告。
12、按照权利要求11所述的方法，其中在其它媒体内接收所述接收的广告。
13、按照权利要求11所述的方法，其中在也接收其它媒体的广播频道上接收广告。
14、按照权利要求11所述的方法，其中在不同于其它媒体的独立广播频道上接收广告。
15、按照权利要求1所述的方法，还包括保存广告。
16、按照权利要求15所述的方法，其中广告被保存在单个存储装置上。
17、按照权利要求15所述的方法，其中广告被保存在多个存储装置上。
18、一种利用其它媒体提供广告的方法，包括：
接收元数据；
读取元数据；
根据元数据选择广告；和
显示广告。
19、按照权利要求18所述的方法，其中在其它媒体内接收所述接收的元数据。
20、按照权利要求18所述的方法，其中在也接收其它媒体的频道上接收元数据。
21、按照权利要求18所述的方法，其中在不同于其它媒体的独立广播频道上接收元数据。
22、按照权利要求18所述的方法，还包括保存元数据。
23、按照权利要求22所述的方法，其中元数据被保存在单个存储装置上。
24、按照权利要求22所述的方法，其中元数据被保存在多个存储装置上。
25、按照权利要求18所述的方法，还包括接收广告。
26、按照权利要求25所述的方法，其中在其它媒体内接收广告。
27、按照权利要求25所述的方法，其中在也接收其它媒体的广播频道上接收广告。
28、按照权利要求25所述的方法，其中在不同于其它媒体的独立广播频道上接收元数据。
29、按照权利要求18所述的方法，还包括保存广告。
30、按照权利要求29所述的方法，其中在单个存储装置上保存广告。
31、按照权利要求29所述的方法，其中在多个存储装置上保存广告。
32、一种利用其它媒体提供广告的方法，包括：
读取元数据；
根据元数据下载广告；和
显示广告。
33、按照权利要求32所述的方法，其中元数据包含源地址。
34、按照权利要求33所述的方法，其中源地址是统一资源定位符。
35、按照权利要求33所述的方法，其中源地址是电话号码。
36、一种提供和元数据选择的广告相关的信息的方法，包括：
监视元数据选择的广告；
收集和元数据选择的广告相关的数据；和
记录该数据。
37、一种利用其它媒体提供广告的系统，包括：
接收元数据的接收器；
接收用户输入的用户输入装置；和
选择对象，读取与该对象相关的元数据，根据对象的元数据选择广告，使该广告被显示的处理器。
38、按照权利要求37所述的系统，其中处理器根据用户输入选择对象。
39、按照权利要求37所述的系统，其中接收器还接收其它媒体。
40、按照权利要求37所述的系统，其中接收器在也接收其它媒体的广播频道上接收元数据。
41、按照权利要求37所述的系统，其中接收器在不同于其它媒体的不同广播频道上接收元数据。
42、按照权利要求37所述的系统，还包括保存元数据的存储装置。
43、一种利用其它媒体提供广告的系统，包括：
接收元数据的接收器；和
读取元数据，根据元数据选择广告，使选择的广告被显示的处理器。
44、按照权利要求43所述的系统，其中接收器还接收其它媒体。
45、按照权利要求43所述的系统，其中接收器在也接收其它媒体的广播频道上接收广告。
46、按照权利要求43所述的系统，其中接收器在不同于其它媒体的不同广播频道上接收元数据。
47、按照权利要求43所述的系统，还包括保存元数据的存储装置。
48、一种利用其它媒体提供广告的系统，包括：
接收元数据的接收器；和
读取元数据，根据包含在元数据中的信息使广告被下载，并且使该广告被显示的处理器。
49、按照权利要求48所述的系统，其中接收器还接收其它媒体。
50、按照权利要求48所述的系统，其中接收器在也接收其它媒体的广播频道上接收元数据。
51、按照权利要求48所述的系统，其中接收器在不同于其它媒体的不同广播频道上接收元数据。
52、按照权利要求48所述的系统，还包括保存元数据的存储装置。
53、一种提供和元数据选择的广告相关的信息的系统，包括：
接收与元数据选择广告有关的数据的接收器；
监视元数据选择的广告，收集和元数据选择的广告相关的数据，使该数据被记录的处理器；和
存储所述数据的存储装置。
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CA2401373A1 (en) 2001-10-11
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US20180367867A1 (en) 2018-12-20
US20100186028A1 (en) 2010-07-22
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US8863170B2 (en) 2014-10-14
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CN100476796C (zh) 2009-04-08
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US20150128176A1 (en) 2015-05-07
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