CN1836438A - Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system - Google Patents

Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system Download PDF

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Publication number
CN1836438A
CN1836438A CNA2004800233186A CN200480023318A CN1836438A CN 1836438 A CN1836438 A CN 1836438A CN A2004800233186 A CNA2004800233186 A CN A2004800233186A CN 200480023318 A CN200480023318 A CN 200480023318A CN 1836438 A CN1836438 A CN 1836438A
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China
Prior art keywords
telephone number
advertisement
advertiser
channel
call
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Pending
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CNA2004800233186A
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Chinese (zh)
Inventor
埃贝·阿尔特博格
马奇·巴拉斯
斯科特·费伯
迈克尔·福代斯
克里斯·希克森
罗恩·希尔森
约翰·索莫佳
肖恩·万德林登
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Ingenio LLC
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Ingenio LLC
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Publication of CN1836438A publication Critical patent/CN1836438A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • G06Q30/0275Auctions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Abstract

In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

Description

Method and apparatus based on the advertisement of paying by the calling behavior is provided
Technical field
The present invention relates to advertisement.The invention particularly relates to advertisement based on behavior.
Background technology
Be meant one type advertisement based on the advertisement of behavior, wherein advertiser is only for being that the mensurable incident of the direct result of the advertisement that browses to of user is paid.For example, contain the search advertisements that paid advertisement is a kind of form based on behavior.Utilization contains paid advertisement, and advertisement is comprised in the result of page searching of keyword search.Each selection (" click ") from the advertisement of results page is the mensurable incident that advertiser pays for it.In other words, gray paying is based on each click.
The advertisement based on behavior of another kind of form comprises the position paid advertisement.The position paid advertisement with contain the similar part of paid advertisement and be to pay and be based on each click.Yet, utilizing the position paid advertisement, specific advertisement is arranged so that it appears at or be placed on special place by advertiser, for example, is positioned at the top of the search-engine results page, increases the selecteed chance of advertisement thus.
The advertisement based on behavior of these two kinds of forms, promptly pay and contain paying in the position, all is subjected to requiring the position to pay or contains the restriction that web that advertiser within the paid advertisement program or participant have the web page format exists.Yet, the advertiser that has or (a) do not have a web page, perhaps (b) has the web page but the value that can not effectively catch web visitor, can not or be unwilling to participate in aforesaid advertisement based on behavior thus.
Summary of the invention
A kind of method and apparatus that is used to provide based on the advertisement of paying by the calling behavior.In one embodiment, distribute unique telephone number for advertiser.On the medium channel, provide and comprise described unique telephone number or the advertisement of quoting of described unique telephone number.After this, monitor call to described unique telephone number, and the collection classification of Data relevant with described call.Described advertiser collects expense to the call of described unique telephone number according to predetermined billing scheme to advertiser.
Description of drawings
Fig. 1 shows according to prior art, and how client and advertiser utilize the position to pay or to contain the paid advertisement pattern interactional;
Fig. 2 shows according to one embodiment of present invention, the interaction between client and the advertiser;
Fig. 3 shows the flow chart of the operation of carrying out according to one embodiment of present invention;
Fig. 4 shows the high-level functional description of system according to an embodiment of the invention;
Fig. 5 for example understands the account creation and the administration module of this system in further detail;
Fig. 6 for example understands the advertisement publication module of this system in further detail;
Fig. 7 for example understands the call processing module of this system in further detail;
Fig. 8 A shows according to one embodiment of present invention, can present to the example of user's user interface during advertisement creation;
Fig. 8 B shows the business activity management interface of presenting to the user according to an embodiment;
Fig. 9 shows according to one embodiment of present invention, comprises the example of the search-engine results page of the advertisement of generation;
Figure 10 shows according to one embodiment of present invention, is sent to the example of gray email alert when a calling takes place; With
Figure 11 shows according to one embodiment of present invention, can be used for realizing the system high hardware block diagram of native system.
Embodiment
In the following description, for the purpose of explaining, many specific detail have been illustrated so that provide to complete understanding of the present invention.Yet, it should be apparent to those skilled in the art that need not these specific detail also can put into practice the present invention.In other examples, show each construction and device so that avoid fuzzy the present invention with the block diagram form.
Be that special characteristic, structure or the characteristic described together with present embodiment comprise at least one embodiment of the present invention in this specification to " embodiment " or the meaning of quoting of " embodiment ".Same embodiment needn't all be quoted in many in this manual local phrases " in one embodiment " that occur, the independent or optional embodiment that neither repel mutually with other embodiment.In addition, having described can be by some embodiment displayings but less than many feature of being showed by other embodiment.Similarly, the various demands of may be to some embodiment requirement but other embodiment not being required have been described.
Fig. 1 understands for example according to the position paying of prior art and contains the paid advertisement pattern that how interactional client and advertiser are.With reference to figure 1, a plurality of clients of Reference numeral 10 indications are connected to wide area network (WAN) 14 via communication path 12, as the internet.Advertiser 16 is connected to WAN 14 via communication path 18.In one embodiment, communication path 12 and 18 is supported ICP/IP protocol.Each advertiser 16 has the web page 20, and this web page 20 is paid according to above-mentioned position and contained the paid advertisement pattern, can be comprised in the results page by client 10 Client-initiated keyword search, and this search is finished by on-line search engine 19.Position-based is paid or is contained payment mode, the web page 20 of advertiser 16 is comprised in the results page of being worked out by search engine 19, and send to the client 10 who initiates this search via communication path 12, select or browse so that the web page 20 can be requested the client's 10 of this search user.As top note, if advertiser 16 does not have the web page 20, perhaps do not have effectively to catch the web page 20 of web visitor's value, so current this type of advertiser can't participate in or effectively participate in the merchandise sales based on behavior, as paying and contain the paying program in the position.
In addition, technology disclosed herein is not limited to issue or provide advertisement by the web page for advertiser 16.Thus, in optional embodiment, can utilize directory to need not to the establishment web of advertiser page ground issue or provide to distribute to gray unique telephone number.Directory can be existing directory or new directory.Can control the arrangement or the arrangement of the telephone number in the directory by the permutation technology that describes below.
With reference now to Fig. 2,, Fig. 2 for example understands according to an embodiment, need not advertiser and has web and exist and also allow advertiser to participate in a kind of method by call payment advertisement program.As with see, client 10 is connected to WAN 14 via communication path 12 as previously mentioned.Yet the communication path 18 between advertiser 16 and the WAN 14 is chosen wantonly fully.In other words, the advertisement program that technology of the present invention allows advertiser 16 to participate in based on behavior is connected to WAN 14 and need not advertiser 16 via communication path 18.In fact, according to technology disclosed herein, advertiser 16 needn't have the web page 20.On the contrary, according to technology disclosed herein, between client 10 and advertiser 16, provide optional communication path 22 based on non-web.According to embodiments of the invention, can provide communication path 22 by traditional telephone network based on non-web.As selection, can have to the ways of connecting of network 14 need not advertiser 16 based on the communication path 22 of non-web, utilize IP speech (VoIP) technology to be connected with the client by the exchange of network 14 and the exchange of public switched telephone network.In addition, can be by notifying advertisers such as other medium channels such as Email, chat, instant message.
Fig. 3 for example understands according to an embodiment, is used to set up the technology based on the communication path 22 of non-web of Fig. 2.With reference to figure 3, in functional block 26, for advertiser 16 distributes a unique telephone number.After this, in functional block 28, represent advertiser on publication or medium channel, to provide or advertisement that issue and advertiser 16 are relevant.This advertisement or comprise this unique telephone number perhaps comprises quoting this unique telephone number.In functional block 30, monitor the call of this unique telephone number as will be described like that.In functional block 32, the phone call activity of the telephone number that distributes based on passing through like that is to this charge advertisers as will be described.
Fig. 4 shows the functional description of the system that is used to realize method shown in Figure 3.With reference to figure 4, this system comprises account creation and administration module 34, advertisement publication module 36, call processing module 38, and accounting module 40.In optional embodiment, can in this system, comprise additional, still less or different modules and do not depart from the present invention.
In Fig. 5, show in further detail according to the account creation of an embodiment and the assembly of administration module 34.With reference to figure 5, what will see is that account creation and administration module 34 comprise Subscriber Interface Module SIM 44, advertisement creation module 46 and payment specification module 48.The logic that Subscriber Interface Module SIM 44 is included as user's presentation information and receives information from the user.For example, in one embodiment, Subscriber Interface Module SIM 44 makes a web page, and the web page 112 as Fig. 8 is presented on client's the browser.
Advertisement creation module 46 comprises text creation logic 50.The purpose of text creation logic 50 is to allow advertiser 16, perhaps represents the agency of advertiser's 16 work, the text of the advertisement that input is finally created by advertisement creation module 46.In order to strengthen the understanding of the present invention, the local enterprises and institutions that, will be called " pipeline engineering of Burt " for the remainder of this specification are as the gray example of being benefited from technology disclosed herein.The pipeline engineering of Burt may be with or without with the direct of network 14 and be communicated with.If the pipeline engineering of Burt directly is not communicated with network 14, the representative of the pipeline engineering of Burt so (hereinafter being called " Burt ") must get permission to visit the computer that is communicated with that has with network 14 so that the web page 112 of browse graph 8A.For example, Burt can use friend computer, be positioned at the computer of native library etc.In another embodiment, on behalf of Burt, the publisher of search operator, the Internet yellow pages provider or other types can carry out or manage this activity.Text creation logic 50 allows Burt for example to import text, and " Burt is in the pipeline engineering in San Francisco.Check our particular transaction ", after the text is submitted, will be comprised in the advertisement.Module 46 also comprises the keyword correlation logic 57 that allows Burt to import the keyword that some will be relevant with the advertisement of Burt.Idea at this is that the advertisement of Burt can be presented in the Search Results when the keyword of one of one of them utilization of the client 10 and the keyword of Burt input coupling initiates once to search for by search engine 19.Because the pipeline engineering of Burt is not nationwide operation or enterprise, the advertisement of Burt must be shown to the client in certain geographic area.Therefore, module 46 comprises that foundation determines logic 54 to the position of the geographical position association of the advertisement of Burt.In one embodiment, the position determines that logic 54 allows Burt to select an interested specific geographical position, and San Francisco for example will be so that the advertisement of Burt will only be displayed to the client in the zone, San Francisco.
Module 46 also comprises the automatic formation logic 56 of the telephone number of the unique telephone number of automatic generation, when its actual phone number that will this unique telephone number be mapped to Burt is called out with this unique telephone number of box lunch, the phone ringing of Burt, and make this unique telephone number relevant with the advertisement of Burt.In one embodiment, the telephone number that generates automatically may be a toll free number.In one embodiment, this telephone number can be the local number that has with the identical area code of actual phone number of Burt.In one embodiment, telephone number can be the 800 number that is easy to identification, by unique extension set correction of the business telephone number that is mapped to Burt.For example, in one embodiment, number can be " 1-800-YEL-PAGES-1234 ".1234 parts of this 800 number are exactly the unique extension set that is mapped to the telephone number of Burt, and during with convenient searchers's call number 1-800-YEL-PAGES-1234, this calling will be as the following phone that is automatically routed to Burt as described in more detail.
In one embodiment, the advertisement creation module 46 automatic unique telephone numbers that directly will distribute to Burt are inserted in the advertisement of Burt.As selection, click to call logic 58 can be activated so that generate button, the telephone number that can click maybe, it will be inserted in the advertisement of Burt automatically, when the user who is operated client 10 with box lunch this button or telephone number selects or clicks, initiate call automatically to the telephone number of Burt.
Module 46 also comprises the ON/OFF logic 60 that allows Burt optionally to open or close advertisement.As selection, ON/OFF logic 60 allows Burt to specify the activity or the inactive state of particular advertisement.When an advertisement is closed or is labeled as non-when movable, then to be considered to be to recall from advertising campaign at least temporarily in this advertisement, and thus no longer for example by search engine 19 issues.As selection,, only issue the advertisement that is opened or has " activity " state according to technology disclosed herein.
Module 46 comprises the intelligent link logic 62 that allows to route the call to automatically each telephone number.For example, Burt may comprise a main telephone number and one or more auxiliary telephone number that is associated with his advertisement.Thus, in one embodiment, intelligent link logic 62 at first routes the call to the main telephone number of Burt, gets nowhere if connect, and then cycles through the auxiliary telephone list of numbers of Burt, up to successful connection.
Module 46 comprises that also allowing the searchers to import this searchers wants to arrange logic 64 with the calling of time of Burt conversation.System then gets in touch Burt so that arrangement and this searchers's calling.Can get in touch Burt in several ways, for example,, wait the call of reminding him to arrange by making a phone call to Burt by giving the Burt send Email by sending fax to Burt.In optional embodiment, can in advertisement creation module, comprise additional, still less or different logics and do not depart from the present invention.
Payment specification module 48 allows Burt to select and relevant AD HOC and the various parameter of chargeing.Module 48 comprises by Subscriber Interface Module SIM 44 and presents fixed fee (flat fee) logic 66 of option for Burt, if option is selected, will make Burt based on fixed fee the call that receives in particular category or subclass be chargeed.Module 48 also comprises the logic 68 of bid for placement, and this logic is chargeed to select the position-based quotation for Burt presents an option by Subscriber Interface Module SIM 44 as mentioned above.Logic 68 is supported proxy bid and the highest/lowest bid.
Module 48 also comprises expense level logic 70, its allow Burt specify the every day/weekly/every month expense rank.If the expense rank of this appointment mainly defines the budget of each time cycle so that surpassed this budget in the cycle at special time, then the advertisement of Burt will be marked as inactive automatically in the time cycle of remainder or close.Should activity and give Burt by notifications Burt by adding other fund activates his advertisement again to his account option.
In one embodiment, accounting module 40 comprises the charge of abandoning automatically from searchers/client's of nearest calling Burt guiding (leads) (calling).For example, if client called out in some day, dialed same number for subsequent voice calls then after one day, then system abandons automatically to the charge of calling for the second time, because this guiding is paid.Thus, advertiser (Burt) needn't customer care uses the telephone number of advertisement more than once and causes repeatedly charging.In one embodiment, system of the present invention can be configured to abandon the guiding charge to the client who calls out in the comfortable specified number of days particular advertisement merchant.In optional embodiment, can comprise other, still less or different logics and do not depart from the present invention.
With reference now to Fig. 6,, Fig. 6 shows the assembly of advertisement publication module 36 in more detail.As with see, module 36 comprises that advertisement pays engine 74 and advertisement syndication engine 76.The purpose that engine 74 is paid in advertisement is to submit the advertisement of Burt automatically at specific channel.In certain embodiments, advertisement payment engine 74 impels business activity management interface 113 (referring to Fig. 8 B) to be displayed to advertiser.Interface 113 allows advertisers to select a channel, for example SBC, QwestDex, Ingenio, and classification with releasing advertisements is provided.Interface 113 allows advertiser to specify him to be willing to mean the maximum quotation volume that uses selected channel and classification that the advertisement payment is provided.Fig. 9 shows the example of the web page 112 that the advertisement of paying/providing according to technology described here wherein is provided.In one embodiment, this publication channel can be the publication channel based on web by operator's operation of system of the present invention.
As selection, syndication engine 76 can be used for the advertisement of Burt is unified into syndicate to a plurality of third parties that have the publication channel of being selected by Burt.Therefore, in one embodiment, syndication engine 76 can impel the advertisement of Burt to be unified into syndicate to third party's search engine, the Internet yellow pages, online directory and other medium.
As seeing in Fig. 6, advertisement is paid engine 74 and is comprised by calling out valuation logic 78, activity history logic 80, call status logic 82, successful connection logic 84, artificial index logic 86 and random logic 88.Each logic module 78-88 controls the parameter of the basis that forms the advertisement of finally how to pay Burt.By calling out valuation logic 78 based on impelling the advertisement of Burt to be published by calling out valuation.Therefore, for example, if Burt only is willing to mean the low amount of money of per call payment, his advertisement will be placed or be arranged in the lower bottom part in gray result of page searching or the classification so.As selection, if Burt is willing to mean high price of per call payment, his advertisement will be placed on the top in gray result of page searching or the classification so.Below form shown by calling out valuation logic 78 and will be how be ready that based on advertiser the per call bid amount of paying arranges or place the advertiser in the channel:
The position Advertiser (bid amount of per call)
1 800-349-2398 ($3.88)
2 866-324-3242 ($3.22)
3 800-323-5321 ($2.01)
The activity history logic 80 analysis call numbers that Burt receives in cycle preset time, for example, the last day/one week/January, and the advertisement of arranging the Burt in the display page based on activity history.Call status logic 82 is checked the state (activity or inertia) of the advertisement of Burt, and based on the advertisement of this state selectivity ground issue Burt.Successful connection logic 84 is measured the power that connects into to the calling of the telephone number of the advertisement of distributing to Burt, and connects into the advertisement that power is arranged the Burt in the display page based on this.For example, if the telephone number of Burt is enjoyed the low power that connects into, then logic 84 will make the advertisement of Burt be arranged in the issue page than low level.Artificial index logic 86 allows operators' manually index or advertisement of arranging Burt in the issue page.Random logic 88 allows advertisement random alignment or the placement in results page of Burt.In one embodiment, the arrangement of the advertisement of Burt in display page can be based on the combination in any of the parameter of being controlled by logic module 78-88, and it can be by third party's regulation of this system of use.In optional embodiment, can advertisement pay comprise in the engine 74 additional, logics still less or different and do not depart from the present invention.
With reference now to Fig. 7,, the assembly in the call processing module 38 comprises calls out routing engine 92, and call supervision engine 94.As with see, call out routing engine 92 and comprise redirect logic 96 so that call is redirected to the number of the advertisement of distributing to Burt.Being redirected is to utilize advertisement creation module 46, between the startup stage of advertisement by the Burt designated telephone number.Call out routing engine 92 and also comprise VoIP logic 98, with the call that utilizes voip technology route correspondents to by Burt designated telephone number in advertisement.
Call out routing engine 92 and also can comprise prompting logic 99, it is called out at routing telephone to impel before the telephone number of Burt to the caller and plays a prompting.In one embodiment, prompting logic 99 is play an information indicating to inform the actual phone number of caller Burt for the caller.Therefore, the caller can directly call Burt for the telephone number of Burt in the actual phone number of using in the future Burt rather than by system assignment.In the case, Burt will be not can be to charge by system at his call of actual phone number.In one embodiment, prompting logic 99 also can be impelled to Burt and plays an information indicating to inform the source of this call of Burt.In some cases, prompting logic 99 can be impelled automatic generation Email or facsimile alert and send to advertiser, so that inform this caller's of advertiser telephone number.An example of this Email is illustrated in Figure 10 and with Reference numeral 116 marks.In optional embodiment, can in calling out routing engine 92, comprise additional, still less or different logics and do not depart from the present invention.
Call supervision engine 94 comprises call number logical one 00, the number of the calling that produces with the advertisement of tracking response Burt.Call supervision engine 94 also comprises automatic number identification (ANI) logical one 02, with the quantity of the caller's of automatic call identifying Burt one number.The call supervision engine also comprises call duration logical one 04, and it monitors the duration of the per call of Burt.Whether just whether connection status logical one 08 supervising connections for calling success, whether runs into that the line is busy or busy tone, perhaps the Burt phone of not replying him.Based on the information that provides by logic module 100-106, can work out a report and also can browse by Burt.In one embodiment, this report comprise repeatedly call out, from the duration and the successful call of the number of calls of unique telephone number, caller's telephone number, per call, return busy(-back) tone or the number of times of the calling of not replying.This report can be used by Burt so that the validity of monitoring of advertisement activity, and is used to optimize this advertising campaign.In optional embodiment, can in call supervision engine 94, comprise additional, still less or different logics and do not depart from the present invention.
In one embodiment, advertisement publication module can be at the advertising business promulgating advertisement based on phone.For example, advertisement can be submitted to client with as the part of speech inlet or based on the directory of phone, as 411 telephone directories by audio frequency.
With reference to Figure 11, Reference numeral 150 ordinary representations can be used for realizing the hardware of said system.Hardware 150 typically comprises at least one processor that is connected to memory 154 152.Processor 152 (for example can be represented one or more processors, microprocessor), and memory 154 can represent to comprise the random-access memory (ram) device of the main storage of hardware 150, and any additional other memory of level, for example cache memory, non-volatile or backing storage (for example, able to programme or fast storage), read-only memory etc.In addition, can think that memory 154 is included in is physically located at hardware 150 other local mnemonics, for example, and any cache memory in the processor 152, and any memory capacity that is used as virtual memory, for example those memory capacity of storage on mass storage device 160.
Hardware 150 typically also receives a plurality of input and output sides that are used for outside transmission information.For with the interface of user and operator, hardware 150 can comprise one or more input units 156 (for example, keyboard, mouse etc.) and display 158 (for example, cathode ray tube (CRT) monitor, LCD (LCD) panel).
For additional memory, hardware 150 also can comprise one or more mass storage devices 160, for example floppy disk or other removable disk drive, hard disk drive, direct access storage device (DASD), CD-ROM driver (for example, compact discs (CD) driver, digital universal disc (DVD) driver etc.) and/or tape drive.In addition, hardware 150 can comprise with the interface of one or more networks 162 (wherein for example, Local Area Network, wide area network (WAN), wireless network and/or internet) to allow transmitting information with other computer that is connected to network.It should be understood that hardware 150 typically comprises suitable simulation and/or digital interface between processor 152 and each assembly 154,156,158 and 162, this is well known in the art.
Hardware 150 moves under the control of operating system 164, and carries out (for example, finishing the program or the module of aforesaid operations) such as various computer software application 166, assembly, program, object, modules.In addition, for example in distributed computing environment (DCE), also can on the one or more processors in another computer that is connected to hardware 150 via network 152, carry out various application, assembly, program, object etc., realize that whereby the required processing of function of computer program can be given many computers by network allocation.
Usually, realize that the performed routine of embodiments of the invention can be embodied as operating system or application-specific, assembly, program, object, module or be called the part of the command sequence of " computer program ".Computer program typically is included in the one or more instruction set that are provided with at different time in various memories in the computer and the storage device, and, when reading in and carrying out, impel computer to finish and carry out the necessary operation of element that relates to various aspects of the present invention by the one or more processors in the computer.In addition, though in the context of the computer of complete function and computer system, described the present invention, what one skilled in the art should appreciate that is, each embodiment of the present invention can distribute with various forms of program products, and no matter is used for the machine of actual this distribution of realization or how the particular type of computer-readable media also can use the present invention comparably.The example of computer-readable media such as the Nonvolatile memory device of easily becoming estranged, floppy disk and other moveable magnetic disc, hard disk drive, CD (for example includes but not limited to, tight compact disk read-only memory (CD ROMS), digital versatile dish (DVD) etc.) recordable-type media, and such as the transport-type medium of numeral and analog communication links.
Although the present invention describes with reference to certain exemplary embodiments, obviously can do various modifications and changes and not depart from the spirit of in claims, stating widely of the present invention these embodiment.Therefore, this specification and accompanying drawing are considered to example and are unrestricted.

Claims (20)

1, a kind of method may further comprise the steps:
For advertiser distributes unique telephone number;
Represent described advertiser to provide advertisement on the medium channel, described advertisement comprises described unique telephone number and to one of quoting of described unique telephone number;
Supervision is to the call of described unique telephone number; And
According to predetermined charge mode, described advertiser is chargeed at call to described unique telephone number.
2, according to the process of claim 1 wherein that described medium channel is selected from the group that constitutes by based on the channel of web, advertising business, Email channel, instant message channel and online chatting channel based on phone.
3, according to the method for claim 1, further comprise the interface that the establishment of being convenient to advertisement is provided.
4, according to the method for claim 3, wherein said interface is based on web's.
5, according to the process of claim 1 wherein the constant expense of described predetermined charge mode appointment by the per call of described advertiser payment.
6, according to the method for claim 3, wherein said predetermined charge mode is the quotation to the position charge mode.
7, according to the method for claim 6, wherein said interface comprises the function that allows advertiser that the location advertising on the publication channel is offered.
8, a kind of system comprises:
The first module of distributing unique telephone number for advertiser;
Unit second of described advertisement is provided on the channel that described advertiser is selected;
Supervision is to Unit the 3rd of the call of described unique telephone number; And
Based on predetermined charge mode, at the call that described unique telephone number is done, to Unit the 4th of described advertiser charging.
9, system according to Claim 8, wherein said first module comprise the keyword correlation logic that allows advertiser that keyword is associated with the text of described advertisement.
10, system according to Claim 8, wherein said first module comprise the position quotation logic that allows described advertiser that the location advertising in the results page that is generated by search engine is offered.
11, system according to Claim 8, wherein said first module comprise and allow the position in the geographical position that the input of described advertiser will be associated with described advertisement to determine logic.
12, system according to Claim 8, wherein said Unit second comprises that syndicate unites the syndication engine of described advertisement to described channel.
13, system according to Claim 8, wherein said channel is selected from the group that constitutes by based on the publication channel of web, publication channel, Email channel, instant message channel and online chatting channel based on phone.
14, system according to Claim 8, wherein said first module comprise the automatic formation logic of telephone number of the described unique telephone number of automatic generation.
15, system according to Claim 8, wherein said first module comprise that the click of creating button creates logic with call button, when the client of the viewed described advertisement of described button selects, impel the call of described unique telephone number is sent.
16, system according to Claim 8, wherein said Unit the 3rd is configured in predetermined period, not to make from same phone, to the repetitive call call charging of described unique telephone number.
17, a kind of computer-readable media stores on it and a series ofly impels computer to carry out a kind of instruction of method when being carried out by computer, comprising:
For advertiser distributes unique telephone number;
Represent described advertiser on the medium channel, to provide advertisement, described advertisement comprise described unique telephone number and to described unique telephone number quote one of them;
Supervision is to the call of described unique telephone number; And
According to predetermined charge mode,, described advertiser is chargeed at call to described unique telephone number.
18, according to the computer-readable media of claim 17, wherein said medium channel is selected from the group that constitutes by based on the channel of web, advertising business, Email channel, instant message channel and online chatting channel based on phone.
19, according to the computer-readable media of claim 17, wherein said method also comprises the interface that the establishment of being convenient to advertisement is provided.
20, according to the computer-readable media of claim 17, wherein said predetermined charge mode is specified the constant expense by the per call of described advertiser payment.
CNA2004800233186A 2003-10-06 2004-05-14 Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system Pending CN1836438A (en)

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GB2407229B (en) 2006-06-28
WO2005040962A2 (en) 2005-05-06
US20070116217A1 (en) 2007-05-24
US7120235B2 (en) 2006-10-10
EP1522944A1 (en) 2005-04-13
AU2004202940A1 (en) 2005-04-21
CA2475965A1 (en) 2005-04-06
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WO2005040962A3 (en) 2005-12-08
JP2005115945A (en) 2005-04-28

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