DE10061984A1 - System for sending electronic mail SMS message with advertising in data or communication network has transmitting unit and receiving unit for messages protocolled and routed via base unit - Google Patents

Abstract

At least one transmitting unit (30,30') is connected to a base unit (20) via a network for sending a message that was at least partially provided with additional information supplied by the base station. At least one receiving unit receiving unit (40,40') is connected to the base unit via the network for receiving the message that was protocolled and routed by the base unit. An Independent claim is included for a method of sending, switching and receiving a message with additional advertising information.

Description

The present invention relates to a system and a method for Sending, arranging and receiving at least one with minde at least one additional piece of information, in particular with at least one person banner and / or with at least one advertising message and / or with at least one advertising information and / or at least one person bemotiv, provided electronic message, especially in the form of eMail (= Electronic Mail), SMS (= Short Message Service) or the like chen, in electronic data or communication networks.  

For some years now, there has been an increased tendency, letters, Messages or the like no longer exclusively by mail, by To send faxes or by telex, but also in the form of so-called electronic mail (eMail = Electronic Mail). Basis for verse , forwarding, transmitting and receiving such electronic mail are electronic data or communication networks that both internally, for example within an authority, an institution or a company (so-called "intranet"), as well as externally, the essentially means spanning the entire world (so-called "In ternet "or" World Wide Web (WWW) ").

Particularly with regard to the Internet, however, with regard to the Be users of the same have a very weak willingness to be care for the services offered on the Internet, especially for the e-mail services offered on the Internet, one of the provision, war Maintenance and renewal of the technical infrastructure required for this to pay reasonable remuneration; this expectation that im To be able to use services offered on the Internet free of charge, is in this context, for example, through ad-financed and for this reason, the e-mail provider is free for the user.

In view of the resulting tendency that almost all Free offers with advertising, more general, presented on the Internet are overloaded with additional information sentence information, which ultimately is the financial basis for the Be Provision, updating and renewal of the Internet offerings len, no longer in the manner intended by the advertisers accepted.

Proceeding from this, the present invention is based on the object de to provide a system and a method of the type mentioned at the outset,  through which an individual addressing and therefore a conscious one Re perception of additional information, in particular of advertising ban ners and / or advertising messages and / or advertising information and / or of advertising motifs, in electronic data or communication networks are guaranteed.

This task is indicated by a system with the in claim 1 NEN features and by a method with the in claim 18 given characteristics solved. Advantageous refinements and practical Further developments of the present invention are in the respective Subclaims marked.

According to the teaching of the present invention, the Zusat zinformation supplied by at least one delivery unit. At this The supply unit can be an advertising agency or, more preferably Wise act an advertiser, for example, an advertising banner and / or an advertising message and / or advertising information and / or an advertising motif in the present system and in the present ver want to bring driving.

This additional (advertising) information supplied by the delivery unit is in this case at least one with the delivery unit via the electronics data or communication networks related bases unit stored, in the base unit advantageously for each additional information stored by the delivery unit at least one egg URL address (URL = Uniform Resource Locator) can.

The task and function of this basic unit is now, among others, the save additional information stored at the base unit, ver rule and provide. So the additional information can be conveniently ger way on request by at least one with the base unit  via the electronic data or communication networks standing transmission unit from the base unit to this transmission unit are transferred or "downloaded", that is, the additional information on is made available to the sending unit.

At least partially with this additional information provided provided, the electronic message by the sending unit, the can also be referred to as a distribution unit, the Content of the electronic message in a practical manner as so-called named search string to the URL (= Uniform Resource Locator) of the Basi unit can be attached.

The electronic message including the additional information arrives first to the base unit; there it is sung by the transmitter unit dete, with the additional information at least partially provided electronic Message with regard to the additional information contained therein liert and at least one with the base unit via the electronic Data or communication networks related reception unit forwarded, the additional information by the transmitting unit is completed if necessary. Therefore, the one with the additional zinformation provided, logged by the base unit and further guided and if necessary still complete in the additional information received electronic message received by the receiving unit.

For an effective incentive, that is, a reward or a So-called "incentive" for the individual addressing and the resulting resulting more conscious perception of the additional information, esp especially the advertising banners and / or the advertising messages and / or the The creation of advertising information and / or advertising motifs exists option essential to the invention, the transmission unit, in particular the address se of the sending unit, for each with the additional information and electronic message logged and forwarded by the base unit  a bonus, especially in the form of at least one financial Credit or the like.

This means that from the procedure according to the present Er on the one hand a specific purpose, namely among others rem the achievement of the highest possible financial remuneration, derivable is; secondly, the direct shipping of the electro a news that is conventionally unattainable in the transport of information and / or advertising messages; finally is both by means of the present system and by means of the present the process an efficient control as well as a constant Traceability of both direct contacts and usage guaranteed itself.

By at least part of the aforementioned advantages for the respective transmission unit created a particularly effective motivation that electronic messages, especially emails (= electronic mail), the SMS messages (= Short Message Service) or the like with which To provide and send additional information. Here, the additional zinformation at any point, preferably at the end or as a back reason, implemented and / or integrated in the electronic message becomes.

In this context, the expert in the field of Infor Mationtechnologie also appreciate that by means of the present the invention is particularly intensive because double use the additional information or advertising information and motifs is achieved as viewing and consequently observing them on the one hand when creating the electronic messages from the sending units and on the other hand when receiving and opening the electronic accounts judge is given by the receiving units.  

Last but not least, the bonus for the corresponding sending unit, especially especially to the address of the corresponding sending unit and to book is the basic unit for managing the sending units, especially the addresses of the transmitter units.

According to an advantageous embodiment of the present invention, the receiving unit can send at least one confirmation message

• - With regard to receiving and opening the with the Zusat electronic information provided as well as
• - with regard to observing the additional information

be transmitted to the base unit. This will in conjunction with the bonus system described above an additional security level created in that the user of the receiving unit with the additional information provided electronic message actually respected.

If the present system and the present method in be should be further developed in a particularly inventive manner, so recommends it, the additional information by means of at least one hint and / or electronically with the Zulie by means of at least one hyperlink to connect the remote unit. As a result, the user becomes the recipient unit, that is, the addressee of the one provided with the additional information electronic message given the opportunity with the delivery unit contact via the electronic data or communication networks increase as well as the range of goods and services offered by To inform the delivery unit; from this can then - certainly in the intention sense of the supply unit as the advertiser - a business term drawing between the receiving unit and the delivery unit result.

As already explained above, the base unit plays in the context of the present invention in an essential role in that by this Base unit not only the additional information stored by the delivery unit  stored, managed and made available - for example through categorization in the form of at least one electronic bi library and / or in the form of at least one electronic catalog -, but also both the delivery units, especially the addresses the delivery units, as well as the transmission units, especially the Addresses of the transmitter units can be managed; finally can the base unit also for assigning and booking the bonus to the Corresponding sending unit, in particular the address of the correspondent appropriate transmitter unit.

To some or all of these tasks and functions of The base unit can have at least one database, in particular at least one a database based on SQL (SQL = structured query language = structured query language) and / or at least one database JDBC basis (JDBC = Java Data Base Connectivity = SQL Database interface in Java), that of the base unit is assigned and / or which is implemented in the base unit. alternative or in addition to this, according to a preferred embodiment tion form of the present invention in the base unit at least one Interface module, in particular based on Perl and / or based on CGI (CGI = Common Gateway Interface).

Within the framework of both the present system and the present Procedure, data and information are stored in the electronic data or transfer communication networks, for example if the additional information is sent to the bases by the delivery unit unit is supplied or if the additional information is from the base unit is transferred or "downloaded" to the transmission unit. Also at Transmission of the electronic provided with the additional information Message and - if provided - when sending the confirmation message from the receiving unit to the base unit becomes data and Information exchanged.  

All of these transmission processes are based, at least in part, on the In ternet, especially in the World Wide Web (WWW) standards, such as the FTP standard (FTP = File Transfer Protocol) and / or the HTML standard (HTML = Hypertext Markup Language) and / or the HTTP standard (HTTP = Hypertext Transfer Protocol), ins especially the Secure HTTP standard and / or the SMTP standard (SMTP = Simple Mail Transfer Protocol) and / or the TCP / IP standard (TCP / IP = Transmission Control Protocol / Internet Protocol); also the Applet technology and / or servlet technology can be used gen (in this context, an applet is a Component on the transmitting unit and / or on the receiving unit expires and the one - depending on the selected security level - basically any functionality, such as processing and displaying May have data; in contrast, a servo is a compo denoted that runs on the base unit and already there the Data processed).

In addition, it should be noted at this point that the transmission channels described above are also at least partially

• - on the Bluetooth standard and / or
• - on the EDI standard (EDI = remote data transmission) and / or on the GPRS standard (GPRS = General Packet Radio Service) and or
• - on the GSM standard (GSM = Global System for Mobile Com munication) and / or
• - on the LAN standard (LAN = Local Area Network) and / or
• - on the UMTS standard (UMTS = Universal Mobile Telecommuni cation system) and / or
• - on the WAN standard (WAN = Wide Area Network)

can be based.  

With regard to the technical implementation of the present system as well as on the implementation of the present method expedient, the delivery unit and / or the base unit and / or the Sending unit and / or the receiving unit each as at least one to operate electronic data processing device. From the previous already described tasks and functionalities of the individual NEN components of the system result in a preferred Aus design, according to which the base unit as at least one server unit can be operated; accordingly, the delivery unit and / or the transmitting unit and / or the receiving unit each as a min at least one client unit or as at least one terminal unit be driven.

Further embodiments, features and advantages of the present inven tion are explained below with reference to the embodiment illustrated by FIG. 1.

It shows:

Fig. 1 shows an embodiment of a system according to the present invention, in a schematic representation.

The system 100 illustrated with reference to FIG. 1 is based on a protocol for realizing and monitoring the distribution of additional information, in particular by so-called advertising banners (hereinafter referred to as "banners"), in the context of electronic messages, in particular by email (= electronic mail) ), from SMS (= Short Message Service) or the like, in electronic data or communication networks, in particular on the Internet or World Wide Web (WWW). Here, the system 100 is set up to link the banner distribution via email from private individuals to other private individuals with an incentive or reward principle.

When carrying out the method on which the system 100 is based, essentially four technical units are involved in a minimal configuration, to which the present exemplary embodiment should not be limited, however, namely a so-called delivery unit 10 , a so-called base unit 20 , a so-called transmission unit 30 and a so-called receiving unit 40 .

As can be seen from the illustration in FIG. 1, the present system 100 is based on the fact that not only one delivery unit 10 , but that a plurality or a plurality of delivery units participate in the system 100 ; for this reason, a second delivery unit 10 'is shown as an example in the embodiment of FIG. 1, which symbolizes the plurality or variety of delivery units; in the same way, a plurality or a plurality of transmission units (→ symbolic second transmission unit 30 ') and a plurality or a plurality of reception units (→ symbolic second reception unit 40 ') also participate in the system 100 .

Here, the delivery unit 10 fulfills the function of a so-called ban operator who stores one or more banners in particular with the central base unit 20 , provided with an electronic connection in the form of a so-called hyperlink. From this central base unit 20 , the system 100 is operated in such a way that the transmission unit 30 downloads banners from the base unit 20 to a certain extent as a direct player because of the incentives to be provided by the base unit 20 or because of the reward to be granted by the base unit 20 and delivers it personally to third parties by electronic mail (email), namely to the receiving unit 40 . This third party in the form of the receiving unit 40 , which can also be referred to as an addressee and / or as an indirect player, receives and opens the banner by email.

One of the functionalities of the system 100 now consists in distributing the banners to the receiving units 40 via email. The more receiving units 40 , 40 'are reached and the hyperlink, that is to say the electronic connection of a distributed banner, the more money the base unit 20 receives from the respective delivery unit 10 (the direct distribution, on the other hand, leads to undesirably low acceptance). In order to significantly increase the success rate here, the banners are distributed via the sending units 30 , 30 ', which transmit the banner advertising attached to personal messages to the receiving units 40 , 40 ' acting as addressees.

In order to ensure a smooth and secure execution of the method on which the system 100 is based in this context, the units involved must in any case be technically implemented and monitored insofar as the transmitting units 30 , 30 'acting as distributors log on to the base unit 20 , which The base unit 20 then distributes banners to the transmission units 30 , 30 ', and the e-mails with the selected banner are sent from the transmission units 30 , 30 ' to the reception units 40 , 40 'acting as addressees, whereupon the reception units 40 , 40 'Confirmations regarding the emails sent with banners can be transmitted and the receiving units 40 , 40 ' select or "click" the electronic connections, that is to say the hyperlink to the respective delivery unit 10 .

If one deals in this connection with the question of the secure monitoring of the mechanism that is decisively designed by the base unit 20 , then on the one hand there are various conditions of the Hypertext Transfer Protocol (HTTP) and the Simple Mail Transfer Protocol (SMTP) and on the other hand the firewalls and virus protection to take into account existing technologies that lead to various constraints in the implementation of System 100 :
Thus, a direct client-to-client email connection, that is to say direct communication between the transmitting units 30 , 30 'and the receiving units 40 , 40 ', cannot be monitored effectively and should therefore be eliminated. The method for realizing the system 100 must therefore ensure that a pure client-to-client connection cannot occur in the flow scenario.

Furthermore, it should be considered that self-starting executable programs that are attached to the emails or banners and / or that are built into the emails or banners are generally rejected by firewalls and virus protection programs, such as the Annoy addressees in the form of the receiving units 40 , 40 ', so that such self-starting executable programs for the present system 100 should also be eliminated. The protocol of the present system 100 must therefore ensure that delivery is logged to the base unit 20 before the banners arrive at the receiving unit 40 .

Finally, the fact that the automatic detection of e-mail alias accounts (= e-mail alias accounts), which can be operated by the sending unit 30 with so-called mass providers, is not effectively possible, and consequently by that System 100 underlying procedures is to be enabled.

In order to adequately take into account the aforementioned security aspects in the exemplary embodiment according to the present invention, the system 100 is largely implemented as a server-side application, that is to say via the base unit 20 . In relation to the email traffic, this means that the base unit 20 should appear on the market as an email provider for the basic entry into other services and functionalities, because only in this way can direct client-to-client email connections, that is, direct communication between the transmitting units 30 , 30 'functioning as distributors and the receiving units 40 , 40 ' functioning as addressees are prevented; In other words, this means that only if the entire distribution of emails via "Sendmail" process and in some cases also "POP service" (POP = Post Office Protocol) is operated by pure private customers in the base unit 20 , all channels can be secure logged and therefore monitored and evaluated.

The sequence procedure on which the system 100 according to the present invention is based is characterized in the case of a functionality of the base unit 20 as an email provider in that a sending unit 30 logging on to the base unit 20 in the form of a distributor to the URL address (URL = Uniform Resource Locator) specified website of the base unit 20 and receives a registration form there; an email account (= email account) is set up for the sending unit 30 .

The base unit 20 then enables the transmission unit 30 to use an e-mail program which can be run directly in a graphical user interface, for example in a browser interface. This can be implemented as a so-called servlet or as a "licensed applet" for downloading ("download") including the HTML form (HTML = Hypertext Markup Language). Using such a Java program, emails can now be provided with banners and sent as HTML documents, with a text editor, conventional mime-type attachment functionality and the insertion of the banners using "drag and drop" techniques as minimal configuration Background image or belong to a certain position.

The library of banners as well as the "download", ie the "download" of the banners to the transmission units 30 , 30 'is always freely accessible to third parties and is in principle not subject to any restrictions. Since all emails are processed via the base unit 20 , it is sufficient to check the subsequent sending of banners in every email.

If the sending unit 30 now wants to send an email using the specified email program, an applet-server connection takes place via simple HTTP (= Hypertext Transfer Protocol). The actual email message can be attached as a so-called search string to the URL (= Uniform Resource Locator) of the base unit 20 . This enables the e-mail account of the sending unit 30 to be operated from any electronic data processing device in any subnetwork, even if in these subnetworks already complete SMTP infrastructure (SMTP = Simple Mail Transfer Protocol) including POP- Server (POP = Post Office Protocol) and the same is present; As a result, the emails are completely independent of other email accounts.

In this regard, it can be added that the HTTP connection is a relatively simple but reliable variant of the transmission of all data and information for generating an email to the application server. The HTTP connection can contain both the user ID and all parameters relating to the advertising object, that is to say the banner, and the email text and the receiving units 40 , 40 ', this variant not being the only possible transmission.

The transmitted information is stored in a database on the application server side, that is to say on the part of the base unit 20 . In particular, this database is also used to check for a multiple mention of the same address in an email, where mass addresses should only be counted as an email account with regard to the receiving units 40 , 40 '. Furthermore, the bonus for the respective sending unit is booked in the database and a correct email is generated and sent.

As a result, two variants are available for the technically effectively controlled, that is, the sending of an e-mail with advertising object counted among other things by the base unit 20 , depending on whether the advertising object is to be stored locally in the database as a preview or as a full view, which only is available for the delivered email plug-in (both variants of sending do not meet any security requirements):
In the first variant, in which the base unit 20 functions as an email provider and only one content, that is to say "content" is added, only previews, that is to say previews, are stored locally, because the data volume (→ "download", that is "downloading" new advertising objects) is perceived as too large. Using the local plug-in, the user creates the email with the appropriate addresses of the receiving units 40 , 40 '. The plug-in packs this email and sends it from the respective sending unit 30 to the base unit 20 , which unpacks the email and adds the advertising object, that is to say the banner. The email completed in this way is transmitted to the receiving units 40 , 40 'listed in the email, the sender still being the original sending unit 30 .

In the second variant, in which the base unit 20 is both a content provider (→ advertising objects can be loaded) and an application supplier (→ plug-in to the email client), the advertising objects are also stored locally in high resolution. Using the local plug-in, the user creates the email with the appropriate addresses of the receiving units 40 , 40 'and with the high-resolution advertising object. The plug-in supplements the advertising object with an electronic connection, that is, with a (hyper) link to the advertising page of the supply unit 10 (this electronic connection is also created in the first variant, however, there by the base unit 20 ). The content of this (hyper) link consists of a relink page to the base unit 20 , an identification possibility for the advertising object and a registration identification number of the base unit 20 . The plug-in controls the sending of the email and adds the base unit 20 there as a recipient.

In relation to the exemplary embodiment, it can thus be stated that the advertising page of the advertiser, that is to say the delivery unit 10, should be able to be called up via the advertising object, that is to say via the banner. These calls are logged and controlled by the base unit 20 ; they are carried out by calling the relink page of the base unit 20 , the identification of the original producer and the destination of the email used to execute the link as parameters here both the identification of the advertising object, that is to say the banner, and that Identifier of the sending unit 30 sending the email is used, so that, for data protection reasons, no tracking, that is to say no detection and no registration of the receiving unit 40 takes place.

With regard to the exemplary embodiment of the present system 100 illustrated with reference to FIG. 1, it is further important that a separate URL (= Uniform Resource Locator) is operated in the base unit 20 for each banner; The banner instances sent contain electronic connection information, that is to say so-called (hyper) links to these URLs stored in the base unit 20 . Behind the URLs are (hyper) link redirects, which can be used to redirect directly to the associated information offer, that is to the associated website of the delivery unit 10 , that is to say the actual banner operator.

The purpose of these redirects is to log the use of the (hyper) link, with the relevant information being transmitted each time it is used, that is, each time the search string is clicked; in particular, all relevant variables can be transmitted, evaluated and monitored as unique keys by the management of counters, for example which receiving unit 40 establishes the electronic connection, i.e. clicks, which supplier unit site is clicked on and which transmitting unit 30 which Receiving unit 40 was addressed; this results in almost all the statistics relevant to system 100 .

In this context, it must be taken into account that the use of the search string described above not only serves for evaluation, but can also result in financial compensation for the clicker. This means that on the one hand a specific purpose, namely among other things the achievement of the highest possible financial remuneration, can be derived from the procedure according to the present exemplary embodiment; on the other hand, the direct sending of the electronic messages results in a conventionally unattainable quality in the transport of the information and / or advertising messages; Finally, both by means of the present system 100 and by means of the present method, efficient control and traceability of both the direct contacts and the use itself are guaranteed at all times.

With regard to the specific technical implementation of the system 100 according to the present invention, as already indicated above, the email program can be carried out as a Java applet with or without licensing. Since a Java virtual machine is installed in the common graphical user interfaces, that is, in the browser interfaces, this Java applet does not require a separate installation.

Alternatively or in addition to this, the email program or at least parts thereof can also run purely on the application server side, that is to say on the side of the base unit 20 , so that in the latter case the objects are not downloaded to the transmission units 30 , 30 '. he follows; consequently, in this latter case, the email program is not executed as a Java applet.

All editor functions can be implemented as HTML forms with JavaScript, which enables a short development and implementation time; only the "substructure", which handles the communication via HTTP with the base unit 20 designed as a server, is designed as a Java applet. According to a further development stage, it is also conceivable to recreate the editor function itself in Java, whereby the already developed Java component can then be retained.

The establishment of the database already described above on the server side, that is to say on the part of the base unit 20 , enables the user data and the evaluation data to be kept separate for data protection reasons. For example, a database from Oracle or from IBM (DB2) can be used for this purpose, which if necessary can also be designed for very large numbers of users. In this context, the database structure for the present special requirements in SQL (= structured query language = structured query language) is designed and implemented. The banner catalog itself can also be managed in the form of database-oriented data storage.

As already explained above, the communication from the email Client or to the email client via HTTP (= Hypertext Transfer Protocol) handled so that a special infrastructure with POP servers, "Sendmail" or the like is not required. For creating, on work, forward and receive the emails to be sent yourself there are several options, such as Perl-CGI (CGI = Common Ga teway interface), the use of database manufacturing tools (PL  SQL and OraWeb server) and / or the use of HTTP server Manufacturer tools (Servlet, ServerSideJS).

In summary, it can thus be stated that there is a secure and reliable handling of the technical implications of the system 100 if an email provider is implemented by the base unit 20 . This creates the possibility of reliably monitoring all units and channels involved, through which data and information flow. A separate e-mail program that works on all conventional browser interfaces must be distributed for the specific implementation.

Such an own email program that works on all conventional Browser interfaces would be functional, for example in the form of a Applets, in particular in the form of a Java applet with or without a license tion, feasible. In this context it should be borne in mind that a plug-in under an online service, such as "America Online" (AOL), does not run in a browser interface, but rather in one Application program supplied by the online service. This means with in other words, at least in the case of a third-party application, esp especially an online service (for example "America Online" (AOL), "CompuServe", "GMX" or the like), one or more plug-ins for Realize the above-mentioned email functionality.

As a result, HTTP can be used instead of SMTP for part of the communication in the electronic data or communication network (the communication of a plug-in with the base unit 20 , that is to say with the application server, also takes place via FTP (= File Transfer Protocol) and / or via TCP / IP (= Transmission Control Protocol / Internet Protocol), whereby the use of a special IP port and the setting up of your own protocol is conceivable), which ensures the detached and independent use of your own email program. Intensive maintenance takes place in particular with regard to the banner catalog log and the evaluation of the logged user actions.

LIST OF REFERENCE NUMBERS

100

system

10

.

10

'Delivery units

20

base unit

30

.

30

'Sending units

40

.

40

'Receiving units

Claims (34)

1. system ( 100 ) for sending, conveying and receiving at least one with at least one additional piece of information, in particular with at least one advertising banner and / or with at least one advertising message and / or with at least one advertising information and / or with at least one advertising motif, provided electronic message, in particular in the form of email (= Electronic Mail), SMS (= Short Message Service) or the like, in electronic data or communication networks
at least one supply unit ( 10 , 10 ') for supplying the additional information;
at least one base unit ( 20 ) connected to the supply unit ( 10 , 10 ') via the electronic data or communication networks for storing, managing and providing the base unit ( 20 ) deposited by the supply unit ( 10 , 10 ') Extra information;
at least one transmitter unit ( 30 , 30 ') connected to the base unit ( 20 ) via the electronic data or communication networks for sending the base unit ( 20 ) at least partially provided with the additional information provided by the base unit ( 20 ) electronic message to be logged and forwarded; and
at least one receiving unit ( 40 , 40 ') connected to the base unit ( 20 ) via the electronic data or communication networks for receiving the electronic information provided with the additional information, logged and forwarded by the base unit ( 20 ). 2. System ( 100 ) according to claim 1, characterized in that the transmission unit ( 30 , 30 '), in particular the address of the transmission unit ( 30 , 30 '), for each provided with the additional information as well as from the base unit ( 20 ) logged and forwarded electronic message, a bonus, in particular in the form of at least a financial credit or the like, can be assigned. 3. System ( 100 ) according to claim 1 or 2, characterized in that the base unit ( 20 ) further
for managing the transmission units ( 30 , 30 '), in particular the addresses of the transmission units ( 30 , 30 '); and or
for assigning and booking the bonus to the corresponding transmission unit ( 30 , 30 '), in particular to the address of the corresponding transmission unit ( 30 , 30 '). 4. System ( 100 ) according to at least one of claims 1 to 3, characterized in that the additional information at any point, preferably at the end or as a background, can be implemented and / or integrated into the electronic message. 5. System ( 100 ) according to claim 4, characterized in that the additional information in at least one electronic library and / or in at least one electronic catalog can be categorized. 6. System ( 100 ) according to claim 4 or 5, characterized in that the additional information has at least one reference and / or at least one hyperlink and / or at least one electronic connection to the supply unit ( 10 , 10 '). 7. System ( 100 ) according to at least one of claims 1 to 6, characterized in that, on request by the transmitting unit ( 30 , 30 '), the additional information from the base unit ( 20 ) to the transmitting unit ( 30 , 30 ') can be transferred or is "downloadable". 8. System ( 100 ) according to at least one of claims 1 to 7, characterized in that by the receiving unit ( 40 , 40 ') at least one confirmation message
with regard to receiving and opening the electronic message provided with the additional information and
with regard to observing the additional information, can be transmitted to the base unit ( 20 ). 9. System ( 100 ) according to at least one of claims 1 to 8, characterized in that
the supply of additional information and / or
transferring or "downloading" the additional information from the base unit ( 20 ) to the transmission unit ( 30 , 30 ') and / or
the transmission of the electronic information provided with the additional information and / or
the transmission of the confirmation message from the receiving unit ( 40 , 40 ') to the base unit ( 20 ) at least partially
done on an applet basis and / or on a servlet basis and / or
based on the FTP standard (FTP = File Transfer Protocol) and / or
based on the HTML standard (HTML = Hypertext Markup Language) and / or
based on the HTTP standard (HTTP = Hypertext Transfer Protocol), in particular on the Secure HTTP standard and / or
based on the SMTP standard (SMTP = Simple Mail Transfer Protocol) and / or
based on the TCP / IP standard (TCP / IP = Transmission Control Protocol / Internet Protocol). 10. System ( 100 ) according to at least one of claims 1 to 9, characterized in that the content of the electronic message is attached as a search string to the URL (= Uniform Resource Locator) of the base unit. 11. System ( 100 ) according to at least one of claims 1 to 10, characterized in that
for storing, managing and providing the additional information stored by the supplier unit ( 10 , 10 ') in the base unit ( 20 ); and or
for managing the delivery units ( 10 , 10 '), in particular the addresses of the delivery units ( 10 , 10 '); and or
for managing the transmission units ( 30 , 30 '), in particular the addresses of the transmission units ( 30 , 30 '); and or
to assign and book the bonus to the corresponding sending unit ( 30 , 30 '), in particular to the address of the corresponding sending unit ( 30 , 30 '),
At least one database, in particular at least one database based on SQL (SQL = structured query language = structured query language) and / or at least one database based on JDBC (JDBC = Java Data Base Connectivity = SQL database interface in Java) is provided is. 12. System ( 100 ) according to claim 11, characterized in that
that the database is assigned to the base unit ( 20 ) and / or
that the database is implemented in the base unit ( 20 ). 13. System ( 100 ) according to claim 11 or 12, characterized in that in the base unit ( 20 ) at least one interface module, in particular on a Perl basis and / or on a CGI basis (CGI = Common Gateway Interface) is implemented. 14. System ( 100 ) according to at least one of claims 1 to 13, characterized in that in the base unit ( 20 ) for each additional information stored by the supply unit ( 10 , 10 ') at least one separate URL address (URL = Uniform Resource Locator) is operable. 15. System ( 100 ) according to at least one of claims 1 to 14, characterized in that the supply unit ( 10 , 10 ') and / or the base unit ( 20 ) and / or the transmission unit ( 30 , 30 ') and / or the Receiver unit ( 40 , 40 ') are each designed as at least one electronic data processing device. 16. System ( 100 ) according to at least one of claims 1 to 15, characterized in that the base unit ( 20 ) is designed as at least one server unit. 17. System ( 100 ) according to at least one of claims 1 to 16, characterized in that the supply unit ( 10 , 10 ') and / or the transmitting unit ( 30 , 30 ') and / or the receiving unit ( 40 , 40 ') in each case are designed as at least one client unit or as at least one terminal unit. 18. Method for sending, conveying and receiving at least one electronic message provided with at least one additional information, in particular with at least one advertising banner and / or with at least one advertising message and / or with at least one advertising information and / or with at least one advertising motif, in particular in the form of email (= electronic mail), SMS (= short message service) or the like, in electronic data or communication networks, comprising the following steps:

• - Supplying the additional information by at least one delivery unit ( 10 , 10 ');
• - depositing the additional information supplied by the supply unit ( 10 , 10 ') with at least one base unit ( 20 ) connected to the supply unit ( 10 , 10 ') via the electronic data or communication networks;
• - Storage, administration and provision of the additional information stored in the base unit ( 20 ) by the base unit ( 20 );
• - Sending the electronic information provided at least partially with the additional information provided by the base unit ( 20 ) by at least one transmitter unit ( 30 , 30 ') connected to the base unit ( 20 ) via the electronic data or communication networks;
• - Logging and forwarding of the electronic message sent by the transmitting unit ( 30 , 30 ') and at least partially provided with the additional information to at least one receiving unit ( 40 ) connected to the basic unit ( 20 ) via the electronic data or communication networks. 40 '), the additional information being completed if necessary by the transmitting unit ( 30 , 30 ');
• - Receiving the provided with the additional information, from the base unit ( 20 ) logged and forwarded and, if necessary, completed in the additional information, electronic message by the receiving unit ( 40 , 40 ').

19. The method according to claim 18, characterized in that the transmission unit ( 30 , 30 '), in particular the address of the transmission unit ( 30 , 30 '), for each electronic message provided with the additional information and from the base unit ( 20 ) logged and forwarded a bonus, in particular in the form of at least one financial credit or the like, is allocated. 20. The method according to claim 18 or 19, characterized in that
that the transmitter units ( 30 , 30 '), in particular the addresses of the transmitter units ( 30 , 30 '), managed by the base unit ( 20 ) and / or
that the bonus is assigned and booked to the corresponding sending unit ( 30 , 30 '), in particular to the address of the corresponding sending unit ( 30 , 30 '). 21. The method according to at least one of claims 18 to 20, because characterized in that the additional information at any Place, preferably at the end or as a background, in the electro African message is implemented and / or integrated. 22. The method according to claim 21, characterized in that the Additional information in at least one electronic library and / or categorized in at least one electronic catalog become. 23. The method according to claim 21 or 22, characterized in that the additional information is electronically connected to the supply unit ( 10 , 10 ') by means of at least one reference and / or by means of at least one hyperlink. 24. The method downloaded according to any one of claims 18 to 23, as characterized by, that on request standardized by the Sendeein (30, 30 ') transfers the auxiliary information from the base unit (20) to the transmission unit (30, 30') or "" becomes. 25. The method according to at least one of claims 18 to 24, characterized in that by the receiving unit ( 40 , 40 ') at least one confirmation message
with regard to receiving and opening the electronic message provided with the additional information and
with regard to observing the additional information is transmitted to the base unit ( 20 ). 26. The method according to at least one of claims 18 to 25, characterized in that
the supply of additional information and / or
transferring or "downloading" the additional information from the base unit ( 20 ) to the transmission unit ( 30 , 30 ') and / or
the transmission of the electronic information provided with the additional information and / or
the transmission of the confirmation message from the receiving unit ( 40 , 40 ') to the base unit ( 20 ) at least partially
done on an applet basis and / or on a servlet basis and / or
based on the FTP standard (FTP = File Transfer Protocol) and / or
based on the HTML standard (HTML = Hypertext Markup Language) and / or
based on the HTTP standard (Hypertext Transfer Protocol), in particular on the Secure HTTP standard, and / or
based on the SMTP standard (SMTP = Simple Mail Transfer Protocol) and / or
based on the TCP / IP standard (TCP / IP = Transmission Control Protocol / Internet Protocol). 27. The method according to at least one of claims 18 to 26, because characterized in that the content of the electronic message  as a search string to the URL (= Uniform Resource Locator) of the Ba sis unit is attached. 28. The method according to at least one of claims 18 to 27, characterized in that
storing, managing and providing the additional information stored by the supply unit ( 10 , 10 ') in the base unit ( 20 ); and or
managing the delivery units ( 10 , 10 '), in particular the addresses of the delivery units ( 10 , 10 '); and or
managing the transmission units ( 30 , 30 '), in particular the addresses of the transmission units ( 30 , 30 '); and or
assigning and booking the bonus to the corresponding sending unit ( 30 , 30 '), in particular to the address of the corresponding sending unit ( 30 , 30 '),
in at least one database, in particular in at least one database based on SQL (SQL = structured query language = structured query language) and / or in at least one database based on JDBC (JDBC = Java Data Base Connectivity = SQL database interface in Java) , is made. 29. The method according to claim 28, characterized in
that the database is assigned to the base unit ( 20 ) and / or
that the database is implemented in the base unit ( 20 ). 30. The method according to claim 28 or 29, characterized in that in the base unit ( 20 ) at least one interface module, in particular on a Perl basis and / or on a CGI basis (CGI = Common Gateway Interface), is implemented. 31. The method according to at least one of claims 18 to 30, characterized in that in the base unit ( 20 ) for each additional information stored by the supply unit ( 10 , 10 ') at least one separate URL address (URL = Uniform Resource Locator) is driven. 32. The method according to at least one of claims 18 to 31, characterized in that the delivery unit ( 10 , 10 ') and / or the base unit ( 20 ) and / or the transmitting unit ( 30 , 30 ') and / or the receiving unit ( 40 , 40 ') are each operated as at least one electronic data processing device. 33. The method according to at least one of claims 18 to 32, characterized in that the base unit ( 20 ) is operated as at least one server unit. 34. The method according to at least one of claims 18 to 33, characterized in that the supply unit ( 10 , 10 ') and / or the transmitting unit ( 30 , 30 ') and / or the receiving unit ( 40 , 40 ') each as at least one client unit or operated as at least one terminal unit.