DE102005017475A1 - Software supporting assembly for advertising platform e.g. television, has advertising software to generate film display window and window for presentation of data material, which is to be indicated as platform to film, on screen - Google Patents

Abstract

The assembly has a film deposited on a server to playback on a screen, and a data material that is to be indicated as advertising platform to the film. The server is controllable by a data transmission line. An advertising software generates a film display window and a display window for the presentation of the data material on the screen. A controller coordinates a display of the film and the data material on the screen.

Description

The Idea refers to a novel form of advertising, this is done on rental bars / salable media types as well as film broadcasts on the internet (see video onDemand). These media types are for broadcast thought of movies. So far it was the case that loanable / salable and movie broadcasts disseminated media types without additional advertising were.

• 1 Dieses Programm minimiert den Film vertikal/horizontal, so dass im Abspiel Programm des Filmes, dieser neue Balken unterhalb des Filmes anschaulich zu sehen ist.
• 2 Der Werbestreifen kann auch über den laufenden Film überlappend integriert werden, so dass es zum Beispiel in einem bestimmten Bereich des Films zu sehen ist. Mit Bereich ist Punkt 1 bzw. Punkt 2 oder auch Punkt 3 in den beiden Zeichnungen gemeint.
• 3 Der Werbestreifen kann außerdem noch von einem speziellen abspiel-prorgramm dargestellt werden, welches entweder wie oben beschrieben den neuen Werbebalken einspeist oder auch in minimierter Form unter das abspiel-programm angefügt wird. Wichtig dabei ist immer noch die Selbstständigkeit des Werbefensters.
• 4 A) Die Software kann in nächster Zeit auf Hardware Produkte überspielt werden. In dieser Software ist das Programm zum integrieren der neuen Fläche schon enthalten. Die DVD übermittelt dann an die Software im DVD-Player die Daten, die zur Ausfüllung der neuen Fläche vorgesehen sind. B) Der DVD-Player kann mit den Daten der Software ausgestattet sein und somit bei jedem Film die neue Fläche ausfüllen. Hier könnten auch über Updates von einem Server, der den Endgeräten ein Update übermittelt für die Ausfüllbahren Flächen. Dies gilt auch für TV-Receiver die z.B. über ein Fernsehkabel neue Daten empfangen für die Flächenausfüllung. C) Auf einem Abspielprogramm für Medien die Software integriert sein so, dass man auch über das Internet neuen Inhalt über ein Update von der Software zu einem Server erhalten kann. D) Ein portabler Datenträger, oder ein Internetgestützter Server der zumindest einen Teil der Software fest installiert hat.

So far, advertising strips are known on television, the novelty of this idea is an application on the disk of the DVD, or on a server on the Internet, which einspielt a new bar in the given film. The advertising strip is not cut across the film but brought into the film by an application with a second window. Comparable to frames from the HTML language. There are several frames created to create different separately separated windows. These are completely independent of each other and can also be loaded independently of each other. This also represents the novel form of this idea. Only it does not act in HTML but via an application that integrates this strip into a non-visible frame in the film in the following forms:

• 1 This program minimizes the movie vertically / horizontally, so that in the playback program of the movie, this new bar below the movie is clearly visible.
• 2 The advertising strip can also be overlappingly integrated over the current movie, so that it can be seen, for example, in a certain area of the film. With area is point 1 or point 2 or also point 3 meant in the two drawings.
• 3 In addition, the advertising strip can be displayed by a special playback program, which either feeds the new advertising bar as described above or is added to the playing program in minimized form. Important is still the independence of the advertising window.
• 4 A) The software can be transferred to hardware products in the near future. This software already includes the program for integrating the new surface. The DVD then transmits to the software in the DVD player the data intended to fill in the new area. B) The DVD player can be equipped with the data of the software and thus fill in the new area with each film. Here could also about updates from a server, which transmits the terminals an update for the Ausfüllbahren surfaces. This also applies to TV receivers which receive eg via a television cable new data for the surface filling. C) On a media player, the software must be integrated so that you can also get new content via the Internet via an update from the software to a server. D) A portable data carrier, or an Internet-based server that has permanently installed at least part of the software.

• a) Wie auf Zeichnungsblatt 2/2 unter 1 zu sehen ist, ersetzt die Werbung den schwarzen Balken der üblicherweise in Filmen eingeblendet ist, dieser Streifen kann während eines Großteils des Films auch schwarz sein, wie der eigentliche Streifen und nur bei Einblendung von Werbung ausgefüllt sein.
• b) Wie auf Zeichnungsblatt 2/2 unter 2 zu sehen ist, kann dieser Werbestreifen von links, rechts, oben und unten zur sofortigen Einblendung von Werbung eingeschoben werden, der Prozess muss nicht unbedingt für den Benutzer sichtbar sein. Bei Beendung eines Werbespots verschwindet der Balken wieder.
• c) Wie auf Zeichnungsblatt 2 unter 3 zu sehe ist, kann der Werbestreifen wie in Möglichkeit b) in die Hauptbildfläche (2) eingeschoben werden. Wahlweise kann der Werbestreifen auch das ganze Feld 2 ausfüllen.

The insertion of advertising can result in several positions.

• a) As on sheet 2/2 under 1 As can be seen, the advertisement replaces the black bar that is usually shown in movies, this strip may also be black during most of the movie, like the actual strip and only be filled in when advertising is shown.
• b) As on sheet 2/2 under 2 can be seen, this advertising strip can be inserted from the left, right, up and down for the immediate display of advertising, the process does not necessarily have to be visible to the user. At the end of a commercial, the bar disappears.
• c) As on Sheet 2 under 3 can be seen, the advertising strip as in possibility b) in the main picture area ( 2 ) are inserted. Optionally, the advertising strip can also cover the whole field 2 fill out.

Brief Description:

Figure sheet 1/2:

On figure sheet 1 is under the point 1 the upper black bar, which is common in film and DVD broadcasts.

Under point 2 is meant the main picture surface of the actual film.

Under point 3 is the lower black bar that is common in film and DVD broadcasts.

Figure Sheet 2/2:

On Figure sheet 2/2 are marked three figures. The compositions consist of the basic structure as in the figure sheet 1/2. With the hatched surfaces are meant the bars in which the advertisement should play.

Claims (12)

Software-supported provision of an advertising platform, include at least one stored on a disk movie to play on a screen, data, which in addition to the film as an advertising platform to display, a software for generating a first movie display window and a second display window for presenting the data on the screen as well as a coordinating control system Display of the film and the data on the screen. Provision according to claim 1, characterized in that that the disk a server is over a data transmission line is controllable and on which a plurality of films is deposited, which can be displayed on demand by a user on the screen. Provision according to claim 2, characterized in that that the data stored on the server, in addition to Movie is transmitted to the user on retrieval of a movie. Provision according to claim 1, characterized in that the disk a portable volume is, on which a film and the data is deposited. Provision according to one of the preceding claims, characterized in that the first film display window and the second display windows are displayed simultaneously on the screen. Provision according to one of the preceding claims, characterized characterized in that the first film display window and the second Display window independent from each other on the screen. Provision according to one of the preceding claims, characterized indicated that the second display window when viewing the movie remains permanently open in the first movie window, with the data material only for a while a time window that is smaller than a movie duration is displayed. Provision according to one of the preceding claims, characterized characterized in that the data material at least several separate Has data areas that are displayed separately Provision according to claim 8, characterized in that that the separate data areas are displayed at different times. Provision according to claim 8, characterized that separate data areas in different display windows be displayed on the screen. Advertising software according to one of the preceding claims, characterized characterized in that a portable data carrier, in particular in the form of a DVD or an internet-based one Server has the advertising software at least partially deposited. Advertising software according to one of the preceding claims, characterized characterized in that a player in particular a DVD player, the advertising software has at least partially deposited.