DE102005049556A1 - Dynamic and flexible video-mixing and commission-based linking combining method for website, involves integrating technique and functionality of standard software for video representation on websites with banners and linkings representation - Google Patents
Dynamic and flexible video-mixing and commission-based linking combining method for website, involves integrating technique and functionality of standard software for video representation on websites with banners and linkings representation Download PDFInfo
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- DE102005049556A1 DE102005049556A1 DE102005049556A DE102005049556A DE102005049556A1 DE 102005049556 A1 DE102005049556 A1 DE 102005049556A1 DE 102005049556 A DE102005049556 A DE 102005049556A DE 102005049556 A DE102005049556 A DE 102005049556A DE 102005049556 A1 DE102005049556 A1 DE 102005049556A1
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- Germany
- Prior art keywords
- commission
- video
- representation
- banners
- websites
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
Abstract
Description
Stand der Technik:State of the art:
Das Einblenden von sog. Bannern auf Websites ist allgemein üblich, um Verlinkungen unter Websites bzw. zu diversen Angeboten zu realisieren.The Showing so-called banners on websites is common practice to To realize links under websites or to various offers.
Hierbei werden gewöhnlich animierte Grafikdateien als Basis für die Verlinkung geschaffen, die zuweilen auch diverse Selektionsmechanismen (Dropdown-Listen, Optionsbuttons etc.) zur Verfügung stellen.in this connection become ordinary created animated graphic files as a basis for linking, the sometimes also different selection mechanisms (dropdown lists, Option buttons etc.) put.
Bislang gibt es aber keine Einblendung von Videos (TV-Spots und andere) im Zusammenhang mit einer funktionellen und praktikablen (einfachen) Lösung, die neben der zuverlässigen Darstellung des Videos auf der Website auch eine angepasste, dynamische, flexible und provisionsbegründete Verlinkung gewährleistet.So far but there is no display of videos (TV ads and others) in the context of a functional and workable (simple) solution that in addition to the reliable Presentation of the video on the site also has a customized, dynamic, flexible and commission-based Linking guaranteed.
Problem bei den meisten (angedachten) Lösungen ist es, dass entweder das Video oder der Link angezeigt werden kann (also eine gleichzeitige Darstellung nur mit hohem Aufwand und optischen Nachteilen, hier: deutliche Trennung zwischen Link und Video) sowie ein Wechsel zwischen verschiedenen Videos ohne Austausch des HTML-Codes auf der darstellenden Website gänzlich unmöglich ist.problem in most (planned) solutions is that either the video or the link can be displayed (ie a simultaneous representation only with great effort and optical Disadvantages, here: clear separation between link and video) as well a change between different videos without exchanging the HTML code on the presenting website throughout impossible is.
Lösung:Solution:
Das Verfahren ermöglicht neben der Einbindung des Videos auf der Website die gleichzeitige zuverlässige Einblendung eines Grafikbanners (innerhalb des Video-Add-Ins) und zusätzlich den zentralen Austausch beziehungsweise die zentrale Bearbeitung des Ablaufs und der Anzeige einer oder mehrerer Videodateien mit unterschiedlichen Bannern und deren beschriebene Verlinkung.The Procedure allows besides the inclusion of the video on the site the simultaneous reliable Display of a graphic banner (within the video add-ins) and additionally the central exchange or central processing of the Sequence and the display of one or more video files with different Banners and their described link.
Basis für die Realisierung ist bekannte und handelsübliche Standard-Software, deren Anwendungsfeld mit der vorgelegten Erfindung wird.Base for the Realization is well-known and commercially available standard software whose Field of application with the presented invention.
Eine der zu verwendenden Software-Varianten ist der Microsoft Windows Media Player, der in nahezu allen Windows PCs standardmäßig enthalten ist.A The software variants to use is the Microsoft Windows Media Player, which is included in almost all Windows PCs by default.
Um eine vereinfachte Schreibweise zu benutzen, wollen wir uns im Folgenden bei der Nennung des Microsoft Windows Media Players auf den Ausdruck „WMP" beschränken.Around To use a simplified spelling, let's look at the following limit the expression "WMP" when naming the Microsoft Windows Media Player.
Wir möchten an dieser Stelle deutlich machen, dass der WMP lediglich als Beispiel benutzt wird, um die Lösung zu erläutern. Es kann aber jederzeit eine andere Standard-Software (beispielsweise der RealPlayer) verwendet werden, sofern dieser eine ähnliche oder identische Funktionalität gewährleistet.We would like At this point make it clear that the WMP is just as an example is used to the solution to explain. But it can be anytime another standard software (for example, the RealPlayer), if this is a similar one or identical functionality guaranteed.
Grundvoraussetzungen für die Realisation sind grundsätzlich:
- • Video/Videos des Produkt-Anbieters (in jeglichen erdenklichen Formaten)
- • (Animiertes) Banner in verschiedenen Formaten
- • (Animiertes) Banner im Gesamt-Format der Plug-In-Größe (also Video inklusive Banner, als so genannter Ersatz-Banner)
- • Platzierung der genannten Elemente auf einem konnektierten Web-Server
- • Video / Videos of the Product Provider (in any format)
- • (Animated) banners in various formats
- • (Animated) banner in the overall format of the plug-in size (ie video including banner, as so-called replacement banner)
- • Placement of the named elements on a connected web server
Basierend auf den oben genannten Grundvoraussetzungen wird eine so genannte „Playlist" im bekannten Standard-XML-Format erstellt, die den Vorgaben der zugrunde gelegten Software zur Darstellung von Videos entspricht.Based On the above basic requirements becomes a so-called "playlist" in the well-known standard XML format created according to the specifications of the underlying software for presentation of videos.
Dabei können Aussehen des WMP Plug-Ins, Gestaltung, Abfolge des Videos oder der Videos, Bannereinblendung, Link-Verknüpfung und weiteres individuell festgelegt werden.there can Appearance of the WMP plug-in, design, sequence of the video or the Videos, banner insertion, link linking and more individually be determined.
Um eine Einbindung auf den unterschiedlichsten Websites zu ermöglichen, muss die Playlist auf einem konnektierten Web-Server zur Verfügung gestellt werden und darauf geachtet werden, dass die Datei mit der ansonsten üblichen Dateiendung (hier: ASX) nunmehr mit der Dateiendung *.MP3 oder ähnlichen bzw. künftigen Dateiendungen gespeichert wird.Around to enable integration on a wide range of websites the playlist must be provided on a connected web server be taken and that the file with the otherwise usual File extension (here: ASX) now with the file extension * .MP3 or similar or future File extensions is saved.
Nur so ist gewährleistet, dass auch diverse Service-Angebote unterschiedlichster Plattformen (beispielsweise MSN Spaces) eine korrekte Darstellung der Videos ermöglichen.Just this ensures that also various service offerings of different platforms (for example MSN Spaces) allow a correct presentation of the videos.
Diese Playlist kann nun jederzeit zentral verändert und erweitert werden, sodass auch unterschiedlichste Videoquellen oder Ziellinks miteinander und auch hintereinander verwendet werden können.These Playlist can now be changed and expanded at any time, so synonymous different video sources or destination links with each other and can also be used in a row.
Vor allem die Hintereinanderschaltung von unterschiedlichen Videos mit unterschiedlichen Ziellinks ist ein zentraler Bestandteil dieses Patents.In front especially the cascading of different videos different target links is a key part of this Patent.
Zusätzliche Erweiterungs- und Einsatzmöglichkeiten:
- • Optionale Lautstärken-Regelung des Videos auf den nutzenden Websites
- • Änderung der Reihenfolge bzw. der Videossourcen jederzeit zentral möglich
- • Lieferung eines Ersatz-Banners (beispielsweise bei Kampagnen-Ende eines Videos) in Größe des kompletten Video-Plug-ins
- • Optional volume control of the video on the websites in use
- • Changing the order or the video resources centrally at any time
- • Delivery of a replacement banner (for example, at the end of a campaign campaign) in the size of the entire video plug-in
Claims (7)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE102005049556A DE102005049556A1 (en) | 2005-10-17 | 2005-10-17 | Dynamic and flexible video-mixing and commission-based linking combining method for website, involves integrating technique and functionality of standard software for video representation on websites with banners and linkings representation |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE102005049556A DE102005049556A1 (en) | 2005-10-17 | 2005-10-17 | Dynamic and flexible video-mixing and commission-based linking combining method for website, involves integrating technique and functionality of standard software for video representation on websites with banners and linkings representation |
Publications (1)
Publication Number | Publication Date |
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DE102005049556A1 true DE102005049556A1 (en) | 2007-05-31 |
Family
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DE102005049556A Withdrawn DE102005049556A1 (en) | 2005-10-17 | 2005-10-17 | Dynamic and flexible video-mixing and commission-based linking combining method for website, involves integrating technique and functionality of standard software for video representation on websites with banners and linkings representation |
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DE (1) | DE102005049556A1 (en) |
Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP1128286A2 (en) * | 2000-02-22 | 2001-08-29 | Web Marketing Limited | Active content delivery system |
WO2002035377A2 (en) * | 2000-10-23 | 2002-05-02 | Binham Communications Corporation | Method and system for providing rich media content over a computer network |
US20020059117A1 (en) * | 2000-11-10 | 2002-05-16 | Aranet, Inc | Methods of generating revenue using streaming video with associated links |
US20020129089A1 (en) * | 2001-02-23 | 2002-09-12 | Vendaria, Inc. | Method and system for delivering technology agnostic rich media content within an email, banner ad, and Web page |
EP1241603A1 (en) * | 2001-03-15 | 2002-09-18 | Michael Tizzano | Internet banner |
US20050080878A1 (en) * | 2000-04-07 | 2005-04-14 | Ryan Cunningham | Automatic video display on a computer |
-
2005
- 2005-10-17 DE DE102005049556A patent/DE102005049556A1/en not_active Withdrawn
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP1128286A2 (en) * | 2000-02-22 | 2001-08-29 | Web Marketing Limited | Active content delivery system |
US20050080878A1 (en) * | 2000-04-07 | 2005-04-14 | Ryan Cunningham | Automatic video display on a computer |
WO2002035377A2 (en) * | 2000-10-23 | 2002-05-02 | Binham Communications Corporation | Method and system for providing rich media content over a computer network |
US20020059117A1 (en) * | 2000-11-10 | 2002-05-16 | Aranet, Inc | Methods of generating revenue using streaming video with associated links |
US20020129089A1 (en) * | 2001-02-23 | 2002-09-12 | Vendaria, Inc. | Method and system for delivering technology agnostic rich media content within an email, banner ad, and Web page |
EP1241603A1 (en) * | 2001-03-15 | 2002-09-18 | Michael Tizzano | Internet banner |
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Legal Events
Date | Code | Title | Description |
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OM8 | Search report available as to paragraph 43 lit. 1 sentence 1 patent law | ||
8122 | Nonbinding interest in granting licences declared | ||
8127 | New person/name/address of the applicant |
Owner name: ALIAS24 LTD., 83558 MAITENBETH, DE |
|
8139 | Disposal/non-payment of the annual fee |