DE102008016192A1 - Technical system for assisting customer to select, obtain and use durable consumer goods, has interface device connecting set of devices and CPU combining data received from devices and resending processed data to one of devices - Google Patents

Abstract

The system has a device (10) e.g. mobile phone, smart phone or personal digital assistant, that is carried by mobile clients to identify a customer. A set of devices (20.1- 20.n) is permanently installed in a shop area, and a set of consumer goods (22.1- 22.n) is assigned to the set of devices (20.1-20.n). An interface unit (12) is provided to connect the devices with each other. A CPU (30) with server functions is connected to the devices, such that the CPU receives data from the devices, combines the data and resends the processed data to one of the devices. An independent claim is also included for a technical method for assisting a customer for selecting, obtaining and using durable consumer goods.

Description

The The present invention relates to a technical system and method to assist in the selection, procurement and use of Consumer goods.

Out known in the art are Location Based Services (LBS), which are also called Location Dependent Services (LDS). This are mobile services provided via a telecommunications network, with the help of position, time and person dependent Provide information to the end user or Provide services of a different kind. Used for this purpose are terminals usually cell phones.

Such services may be used, for example, to inform an LBS user with information about nearby shopping opportunities. KR 1020060072778 describes such a system in which the position of a person via GPS (Global Positioning System) is determined in order subsequently to convey the person information about nearby shops.

Also Systems are known for providing information to the customer locally of sale (English: "Point of Sale", abbreviation: "POS"). POS systems are now mostly used for advertising purposes (POS advertising) to the To influence customers directly at the place of purchase. In the centre Such systems is the promotion of certain Products. The individual and specific preferences of the customer are not considered.

Describes the desire of the customer to compare different products and to coordinate them with their own preferences DE 10 128 494 a system with which information from different types of shopping can be collected to store and compare. The physical purchasing is combined with Internet shopping and shopping by catalog. The information can be viewed on a mobile device and manually analyzed and compared at home. One disadvantage of this method, however, is that the local decision-making is not supported in the store and there is no customer support at the POS or at home. The preferences of the customer are not recorded and there is no support for the localization of similar products. at DE 10 128 494 the purchasing process is aborted with the inclusion of the product data.

One additional fundamental deficit of existing ones But shopping is not just the lack of it Knowledge of the preferences of the customer, but also in the difficulties of identifying and communicating these preferences. It's not just about the seller's taste the customer "understands", but also about the problem, that the customer is about his taste once "clear must become. This investigation process becomes all the more difficult if no trained sales advisor with enough time for the Dialogue with the customer is available. In addition, a can Sales consultants only to a limited extent the background of the customer as well as the available product range.

Out In the prior art, customer cards are known which serve to record and evaluate the customer's historical buying behavior as well as the customer through incentives (eg discount) and the Possibility of regular contact via to bind the stored master data. Often this is also with Point systems worked in which accumulated points against goods can be exchanged. The problem is that these Information to a sales consultant during the purchase not available and so neither priced nor made preference-based individual offers can be.

About that In addition, the system of loyalty cards information, whether the acquired Goods the customer liked, did not capture. preference data are partly in personal conversations determined with a sales advisor but not recorded systematically and detained. The shopping behavior in the business can also not be tracked. It does not cover which products in which order with which result the customer looked at Has.

Next missing technical equipment for systematic Capturing such behavior hampers another factor a recording of customer behavior: shops, in particular Clothing stores are usually designed to have items issued in all available sizes are. Often the articles, such as jackets or pants thereby sorted by size, so that the customer the Place (for example, stand or shelf), where the to him matching size needs to search. This Location is usually spatially limited so that a detection, For example, which pants the customer looked at longer has, is made difficult.

moreover the customer can participate in this type of product presentation in usually do not recognize which models are available in principle but only which models currently in a particular Size in stock.

Another Disadvantage of this structure is the large space requirement in the showroom, around all models in all sizes for the Keep customers directly accessible.

task The present invention is a technical system and method to assist in the selection, management and use of To provide consumer goods or consumer goods, the existing ones Systems and methods is superior.

The mentioned object of the invention is characterized by the features of the independent Claims 1, 45, 81 and 82 solved. preferred Embodiments are in the subclaims.

The Task is solved by a combination of hardware and Software that helps customers in the showroom or at home Recognize its preferences, identify them, process them and purposeful depending on the location, time and intent of the customer Provides decision recommendations as well as interfaces to efficient Handling of the purchase process as well as funds for the subsequent Use of the information collected.

Often the customer does not know exactly what he wants. He can at Contemplate an article to say if it pleases him or not, but he can not describe it in advance. Consequently he has a problem defining and communicating his own taste. Approach of the invention is to these two problems To remedy this during the purchasing process specified below, technical aids are used, the so pronounced are the preference of the customer is queried, a comparison with similar customer profiles and / or the involvement of experts and the preparation of a Preference profile is made possible. The system is so pronounced that the preference profile at repeated It is designed so that the customer is purposeful through a business and the current and future Purchasing processes and allows the customer to to identify suitable articles for him, to visit and if necessary to try on. In addition, allow this the technical aids used, the purchase process simple and conveniently complete by integrating the payment process as well as follow up functionalities and services. The sellers are at the request of the customer, the recorded Information also available to the customer optimally to support.

moreover sees the system in business in a preferred Embodiment a combination with a particular shape the product presentation in front of each product only one copy is issued. The term "product" is used used synonymously with the terms "article" or "sales product" and is synonymous with consumer and consumer goods.

The described system for selecting and obtaining the desired In addition, products can come with another system be supplemented in the living area of the customer. This system at home recognizes the frequency of use and combination of Products in everyday life and uses this information to the existing To complement preference profile.

The technical system and preferred design features of the approach will be closer in the following described.

With entering the shop, in particular a utility and consumer goods, for example for fashion items, in which the personal taste plays a role the customer a first device, hereinafter "device A "called, a combination of hardware and software. This Device can either be specially for the purpose of the invention be provided or it can be a commercially available multifunctional Terminal with the necessary interfaces and the corresponding for the invention programmed software can be used. Therefor appear according to the system of the invention and Especially mobile phones, smartphones or PDAs advantageous. The terminal may be in an embodiment described below alternatively only from a module for identification, such as a transponder with stored identity exist.

In In any case, the device A contains an interface to at least one second device, hereinafter "device B ", which is installed in the shop and those facing the customer by approaching can identify with A or by touch. A machine B in turn is assigned to one or a number of specific products, too the customer either via device A and / or over Device B can retrieve various information such as on the origin and availability of the considered, associated with B Product. In a preferred embodiment There is a device for each product of the shop B. It is also possible for the customer to have his preferences with respect to the product under consideration depending on the embodiment of the technical system, either via A or above B to enter into the system.

The Entering the preference of the customer can be both in the lump sum Form "Product I do not like / little / something / very" or "product like yes / no "happen as well as in differentiated Shape like "I like the color / shape / zippers / handles / etc.".

Three basic variants are provided in the technical design of the two corresponding devices A and B as preferred embodiments of the invention:
The first embodiment K1 is that device A only form as an identity carrier with which the customer can identify himself to device B. Device B in turn has a pronounced communication interface to the customer, via which relevant information can be output to the customer, and various inputs can be made, in particular preference information and search queries. The advantage of this embodiment is that the customer only has to carry a relatively small and inexpensive equipment for identification, which in extreme cases may even consist of own identity features such as one's own fingerprint or another non-electronic identity carrier such as a barcode or a PIN.

In of the second embodiment K2 is device B for Identification of the product associated with it pronounced and device A has the comprehensive Communication interface to the customer. So can the customer if he is with his device A the product via device B has identified on his device A the desired Display information or make entries. Advantage of this Embodiment is the private communication with the "own" device. The Input and output of information does not have to be installed "publicly" Device B can be done but discreetly on the device A done in your own hands. In addition, the information can at any other point in the business, such as be retrieved in a seat lounge, so for example before Products marked in the device A anytime and at any time Location can be accessed and compared. device B can be carried out very inexpensively and in an extreme form of this embodiment even just in one of the products already inherent today Identification feature exist as the barcode or z. T. at Products already used today RFID chips.

In The third embodiment K3 has both Devices A and B have a pronounced Communication interface to the customer. In this mixed form of the the first two embodiments K1 and K2, the customer for example, via device B, which, because permanently installed, over a large display can have information call and via device A desired inputs such as the preference entry with regard to the currently considered and displayed on the display Product. In the special case, this input can be on the device A via this provided buttons "like me "and" I do not like "done.

in principle The inputs on the device A on a variety of Ways can be made, depending on which of the aforementioned three embodiments for the technical system is selected. Conceivable is next to a touch screen and a Camera for gesture interpretation, motion sensors, a microphone for speech recognition and a conventional keyboard or specially designed for input buttons.

expenditure For example, via a display and corresponding Speaker. A motion feedback like a vibration of the device A can be supplemented. In a special embodiment Sound is output via headphones or on Headset, ideally wireless with device A and / or Device B is connected.

Of the Data exchange between A and B is also wireless. When wireless transmission technologies for networking in the immediate catchment area, for example, Bluetooth or Wibree. This is also the use transmission standards such as ZigBee, Bonjour, NFC, WLAN, Wi-Fi, WiMAX conceivable. In a particularly advantageous embodiment the system or method according to the invention Here is the use of short range RFID in particular in form Near Field Communication (NFC) technology combined with other wireless technologies such. B. Bluetooth, because this combination is both simple and unique of the respective products to the customer via NFC as well as a convenient data exchange from larger Distance z. B. via Bluetooth.

device A and device B can also have a Appropriate wireless technology will determine that you are nearby are and can interact with each other. Include this Device A and / or device B corresponding technical Components such as an active or passive transmitter or transponder for contactless identification, in particular RFID.

to Identification can also be a magnetic stripe or electronic readable computer chip can be used.

In a preferred embodiment the device A on ways of determining location for example via GPS or Galileo.

Device A and / or device B are wirelessly or possibly via cable (only possible with device B) connected to a central processing unit, are stored on the relevant data, especially the profile data of the customer. The profile data includes master data such as name, address, clothing sizes and Payment information as well as the data collected on the preferences and purchase history of the customer. The connection to the Internet allows the exchange of data with other computers.

In a special embodiment is the central processing unit also with a warehousing system and a system for processing the Payment of purchased products (eg cash register of the shop or Internet-based payment system).

By the mentioned hardware and software combinations are used in the Claims 45 to 82 standing methods and uses allows. In the description below These methods and forms of use will initially be exemplary be assumed from the above-mentioned configuration K3.

Of the Customer receives at the entrance the device A or brings his own configured device, eg. B. Smartphone, with.

insofar the device is received at the entrance, identified the customer opposite the device A z. B. with a combination of login and password or with a fingerprint or other suitable method. Optionally, also a terminal be made available, on which the registration more comfortable and Z. B. performed with the assistance of the staff can be.

insofar he does not already have an associated internet portal has created his user profile, so he can do it now in the business on the provided terminal or directly on the device A do. If necessary, this terminal must have wireless identification of the device A are linked to the user profile, so that below device A and device B themselves can recognize when these are close to each other or A is brought near B neighborhood can be defined as, for example, <2 m. Of particular advantage here the use of NFC technology.

The User profile of the customer includes at least the preference profile and, depending on the embodiment, one or more of The following features include: name, address information, age, gender, Weight, clothing size, etc. The link of the preference profile with personal data of the Customer is optional but preferred.

The Technical system according to the invention can be the customer now support during his buying process.

Of the Customer can approach a product and be further advanced Display information on device B and / or device A. to let. Examples are "price", "place of manufacture", "history to the product ", Designer and" more to the collection belonging products ".

Of the Taste of the customer is not queried directly but over the interaction of the customer with the hardware and software to a considered Product determined. For example, the customer presses his device A a button for "like me "or" I do not like it " is captured as profile information in the preference profile the customer data flows. Thereby the preference information becomes never overwritten, but always audit-proof added.

On The basis of the preference entries made can be the System similar to the customer, in accordance with the Invention preferred products ("Likeness Search") or complementary products ("Complementary Search") to lead.

Three various methods for determining preferred and / or similar Products are mentioned in the subclaims 45 to 49. These three methods have the advantage that similar, preferred or complementary products on fast and uncomplicated way can be determined.

The Product recommendations can turn out all the better more preference information has been collected by the system. Therefore, even if the customer does not seek anything special, simply by browse the shop and the products to be viewed like the button me "or" I do not like it " or comparable preferential entries. Purchased products and / or returned products also included in the preference profile.

ever more information for the preference profile of the Customers are collected, the more targeted device B or Device A Give tips for other products in the store.

In In a specific embodiment, the enrichment of the Preferential profiles of the customer also about a pure virtual display and rating of various products happen bypassing a device B and without the physical Viewing the product in the store. This is done via alone the terminal A or a commercial Internet terminal and the associated Internet portal in conjunction with the central processing unit. Based on the preference profile The Internet portal can then also suggestions to the customer to make suitable products.

Is a customer looking for products that are supposed to match a particular source product? If, for example, he is looking for a shirt, shoes and belt that suits a pair of trousers, he can use the "complementary search" to display appropriate collections on device A or B in accordance with the offer of the store and taking into account his preference profile.

In A special embodiment has a seller over a separate device, preferably analogous to the device A is pronounced, at the request of the customer also access on the customer's preference information and purchase history. For example, the customer calls over the device A a seller and optionally releases his information. This allows the seller to optimize the customer's purchasing process support.

In In a specific embodiment, the enrichment of the Preferential profiles can also be continued in the customer's home. For this purpose, depending on the embodiment, the device A or an additional device through interaction with the purchased products in which device B (in the above mentioned embodiment K2), for example in the form of a transponder It still contains which products as often and in which Combination used by the customer. From this information can be enriched the preference profile of the customer. About that In addition, another, fifth device "on the wardrobe" of Be attached to customers about possible Combinations for the day and advises him at the same time News and matching, complementary products in the store inform can. In addition, the customer can also have his own wardrobe fully evaluate this and the system and its preference profile provide.

In a special embodiment carries the customer the device A z. B. in the form of a mobile phone with the corresponding Software all day long (not just at home). The device A can periodically the environment after the devices B, in particular in the form are formed by transponders, scan. Through this repeated On the one hand, scanning can increase the accuracy of the detection of "one's own" clothing be improved by the customer (as they are present at each scan on the other hand also the clothing style of the social environment. The data collected in this way can for personal recommendations as well as for Enrichment of the personal preference profile be used.

In The customer can supplement his preference profile define further requirements, such as the occasion to which a wardrobe should be worn or the menu to the a wine to be purchased should fit. Also possible Targeted request inputs such as color, size etc. in clothing or "vegetarian", "without Hazelnut "etc. in food. It remains to be noted, however, that the invention only in the clothing sector, the benefits of a coupling with a bearing, which will be described below, arise, can play right.

Would like to a customer looking at the proposed product in the store, The device A takes him there. This will either achieved through the integrated positioning system such as GPS or Galileo or by a mode "route guidance" in the The device A in the vicinity of any device B can be brought, which then an arrow, a hand or similar symbol in target direction, as long as until the device B of the target product is reached. The latter has the advantage of no additional equipment is required for determining the position, but the inventive Hardware can be used and this only by an appropriate Software component needs to be added.

The Using a GPS or Galileo module, on the other hand, has the advantage that also a cross-business route guidance is possible.

at Display of a product proposal by device B can be optional also a shop plan with current position and position of the desired product.

These If the product is a garment, the Customer the availability of his deposited in the profile Size and the desired color or Display execution (pattern, etc.) and get in have the appropriate model pre-marked for fitting.

For this The system sends a request to the warehouse for the item in the fitting.

This Procedure already leaves another preferred Recognize embodiment of the invention, namely that in a clothing store or the clothing department not every garment in a shop every available size is issued, but only in one. This makes room for one appealing presentation of the garment and contributes to the clarity. The rest Sizes are outsourced and only when ordering for fitting in the fitting cabins either by an automated Picking system and / or provided by warehouse personnel.

In the fitting in a preferred embodiment also devices (fitting devices) are installed, preferably similar to device B from are characterized in which the customer by identification with device A automatically the ordered items are displayed. Here he can now also once more continue to display information. This may also include, in a particular form of the invention, the information which other customers have already decided on in the past for the article, insofar as this information has been released by other users of the system in accordance with the privacy policy.

decides If a customer is trying on the article, he can this at the sampling device or device A for payment choose. The products to be purchased are directly to Where the customer is either in the traditional way and Way or pay over the ones in his profile in the system deposited payment information a payment instruction can cause. This offers the crucial advantage that one Customer can not only pay cashless, but only his Identification via device A required is.

• – Das gewonnene Kundenprofil kann für den Onlineeinkauf an einem beliebigen Internetzugang verwendet werden. Hierbei können Produktvorschläge, Kollektionsvorschläge ähnlich wie im Laden generiert werden.
• – Das Onlineportal kann für eine Vorauswahl vor Betreten des Geschäftes verwendet werden, was bei einem späteren Betreten des Geschäftes dann eine Führung zu den vorausgewählten Produkten ermöglicht. Gegebenenfalls kann auch schon vorab eine Kollektion zur Anprobe „bestellt” werden.
• – Die Kaufhistorie und das Bewegungsverhalten des Kunden vor Ort im Geschäft können ausgewertet und zu Marktforschungs- und Werbezwecken verwendet werden.
• – Vorgesehen ist ebenfalls die Möglichkeit einer Zusammenführung von Verkaufsgemeinschaften verschiedener Geschäfte, die gemeinsam von den Präferenzprofilen Ihrer Kunden profitieren und sich gegenseitig empfehlen können.

The inventive solution also provides the following advantageous uses over the described use of the system:

• - The gained customer profile can be used for online shopping at any Internet access. Product suggestions, collection suggestions can be generated similar to those in the shop.
• - The online portal can be used for a pre-selection before entering the shop, which then allows for a guided tour to the preselected products when entering the store later. If necessary, a collection can be "ordered" in advance for fitting.
• - The purchase history and the movement behavior of the customer on site in the store can be evaluated and used for market research and advertising purposes.
• - It also envisages the possibility of merging sales communities of different businesses that can benefit from each other's preference profiles and recommend each other.

• – Unterstützung beim Finden des „eigenen” Geschmacks
• – Möglichkeit der einfachen Kommunikation des „Geschmacks” an anwesende Verkäufer
• – Bessere Lokalisierung der gesuchten Produkte
• – Besseres Einkaufserlebnis, mehr Erfolgserlebnisse während des Einkaufes
• – Weniger Stress während des Einkaufens (Unterstützung bei Auswahl, Anprobe, Bezahlung)
• – Einfachere Nachbestellung durch Verwendung der Kaufhistorie
• – Verbesserte Nutzung der gekauften Produkte durch optimale Kombination der eigenen Produkte

The following advantages are realized by the inventive solution for the customer:

• - Support in finding the "own" taste
• - Possibility of easy communication of "taste" to present vendors
• - Better localization of the sought after products
• - Better shopping experience, more success during shopping
• - Less stress during shopping (assistance with selection, fitting, payment)
• - Easier reordering by using the purchase history
• - Improved use of the purchased products through optimal combination of their own products

• – Bewegungsanalyse des Kunden
• – Erfassung des Geschmacks des Kunden. Gezielte Werbung und individuelle Angebote werden ermöglicht.
• – Optimale Unterstützung des Einkaufsprozesses des Kunden auch durch den Verkäufer, insofern dieser Zugriff auf Präferenzinformationen und Kaufhistorie des Kunden bekommt.
• – Kaufhistorie steht während des Einkaufs zur Verfügung, was auch preislich individuelle Angebote erleichtert
• – Einsparung von Platz im Laden. Hierdurch Kosteneinsparungen durch Verkaufsflächenreduzierung oder alternativ größere Freiräume zur Gestaltung der Produktpräsentation.
• – Geringere Personalkosten durch mögliche Substitution von hochqualifizierten Verkaufsberatern mit niedriger qualifizierten Verkaufsassistenten.
• – 360 Grad Angebot: Informationen aus dem Online-Einkauf können für Offline-Einkauf genutzt werden und umgekehrt. Außerdem ist ein Tracking der Nutzung der Produkte möglich.
• – Einfache Nachbestellungen im Online-Shop

The following advantages are realized by the solution according to the invention for the shop operator:

• - Movement analysis of the customer
• - Capturing the taste of the customer. Targeted advertising and individual offers are made possible.
• - Optimal support of the customer's purchasing process also by the seller, in so far as this gets access to preference information and purchase history of the customer.
• - Purchase history is available during shopping, which also facilitates price individual offers
• - saving space in the store. Thereby cost savings through sales area reduction or alternatively larger free spaces for the design of the product presentation.
• - Lower staff costs through possible substitution of highly qualified sales advisors with lower skilled sales assistants.
• - 360 degree offer: Information from online shopping can be used for offline shopping and vice versa. In addition, a tracking of the use of the products is possible.
• - Simple reorders in the online shop

description of 1 :

In a shop ( 1 ) is a sales area ( 2 ) for the exhibition and sale of products, a fitting ( 3 ) for trying on clothes and a warehouse ( 4 ) for the storage of products intended for sale. A first device ( 10 ), which can be brought into the store by a customer or can be handed out to the customer on-site in the store, has a first customer interface ( 11 ) can be entered on the basis of the embodiment of the system preference inputs and inquiries from the customer as well as product information and recommendations can be issued. The first device ( 10 ) has an identifier with unique device identifier ( 14 ) and a device for identifying customer authentication (or 15 ). The first device ( 10 ) is also available via a wireless first device interface ( 12 ) with a number of second devices ( 20.1 ) 20.2 ) ... ( 20.n ) connected. Each of the second devices has its own, second customer interface ( 21.1 ) 21.2 ) ... ( 21.n ), via which, depending on the embodiment of the system, respectively, input of preferences and inquiries of the customer are recorded as well as product information and recommendations can be given. All second devices ( 20.1 ) ... ( 20.n ) are wireless or wired with a central processing unit ( 30 ) in such a way that data can be exchanged. Each of the second devices ( 20.1 ) ... ( 20.n ) is at least one product ( 22.1 ) ... ( 22.n ) is assigned such that it carries a unique identifier of the product.

The central processing unit is also equipped with at least one third device ( 40.1 ) ... ( 40.n ) in the fitting ( 3 ) of a shop is installed and in each case via a third customer interface ( 41.1 ) ... ( 41.n ), so that, depending on the embodiment of the system, different customer entries can be recorded and product and / or purchase information can be output. The at least one third device ( 40.1 ) ... ( 41.n ) is via a wireless second device interface ( 13 ) with the first device ( 10 ) connected.

The central processing unit ( 30 ) is connected to a first terminal ( 50 ) connected via a fourth customer interface ( 51 ), through which customer data can be collected and status information can be output.

The central processing unit ( 30 ) is also equipped with a second terminal ( 52 ), which has a fifth customer interface ( 53 ) and means for wireless communication with the first device ( 10 ), so that an identification of the first device ( 10 ) through the second terminal ( 52 ) and all second devices ( 20.1 ) ... ( 20.n ) can be established.

The central processing unit ( 30 ) is also equipped with a third terminal ( 54 ) connected via a sixth customer interface ( 55 ) through which the customer can display and / or print out an evaluation of his shopping tour, optionally including the viewed and / or purchased objects as well as their preference values. The three terminals ( 50 ) 52 ) 54 ) may be integrated in a terminal.

The central processing unit ( 30 ) is also equipped with a storage system ( 60 ) connected. The storage system ( 60 ) has a storage system interface ( 61 ) can be passed on to an employee of the store or warehouse with the warehouse request for providing articles.

A connection of the central processing unit ( 30 ) with a POS system ( 70 ) of the business enables an efficient integration of the payment process.

The central processing unit ( 30 ) is also connected to the Internet ( 31 ), so that an Internet frontend ( 80 ) for data exchange with the customer via any Internet access ( 81 ).

The central processing unit ( 30 ) is also equipped with a fourth device ( 45 ) connected via a seller interface ( 46 ), which allows a seller at the request of the customer to access the personal and / or preference data of the customer and the purchase history and thus optimally support the customer in the purchasing process.

description of 2 :

In a residential area of a customer ( 5 ) comes a fifth device ( 85 ) whose functionality in a preferred embodiment in the first device ( 10 ) is integrated. The fifth device ( 85 ) or the first device ( 10 ) recognizes the proximity of purchased sales products ( 22.1 ) ... ( 22.n ) firmly connected second devices ( 20.1 ) ... ( 21.n ) and thus can determine which purchased items are worn in everyday life, how often and in what combination.

This information is used over the Internet ( 31 ) a connection to the central processing unit ( 30 ) and to enrich the preference profile. A seventh customer interface ( 86 ) of the fifth device ( 85 ) or the first customer interface ( 11 ) of the first device ( 10 ) is used to input and output data.

1

business

2

sales area

3

fitting

4

camp

5

living area a customer

10

first device

11

first customer interface

12

first device interface

13

second device interface

14

identity carrier with unique device identifier

15

contraption for identification and / or authentication of the customer

20.1, 20.2 ... 20.n

second equipment

21.1, 21.2 ... 21.n

second Customer interface of every second device

22.1, 22.2 ... 22.n

Sales products, which are assigned to the respective second devices

30

central computer unit

31

Internet

40.1 ... 40.n

third device

41.1 ... 41.n

third customer interface

45

fourth device

46

Seller interface

50

first terminal

51

fourth customer interface

52

second terminal

53

fifth customer interface

54

third terminal

55

sixth customer interface

60

storage system

61

Storage System Interface

70

POS system

80

Internet frontend

81

Internet access

85

fifth device

86

seventh customer interface

QUOTES INCLUDE IN THE DESCRIPTION

This list The documents listed by the applicant have been automated generated and is solely for better information recorded by the reader. The list is not part of the German Patent or utility model application. The DPMA takes over no liability for any errors or omissions.

Cited patent literature

• - KR 1020060072778 [0003]
• - DE 10128494 [0005, 0005]

Claims (82)

Technical system for supporting the selection, procurement and use of consumer or consumer goods by a customer, consisting of a first device ( 10 ) that can be carried by the customer on a mobile basis and that is designed so that it can be used to identify the customer; at least one second device ( 20.1 ) - ( 20.n ) permanently installed in a sales area and one or a series of 22.1 ) - ( 22.n ) assigned; a first device interface ( 12 ), which connects the two devices and a central processing unit ( 30 ), especially with server functions that are compatible with the first ( 10 ) and / or the at least one second device ( 20.1 ) - ( 20.n ) and configured to receive data from the two devices, combine them and send them back in processed form to at least one of the devices. Technical system according to claim 1, characterized in that the first device ( 10 ) via a first customer interface ( 11 ) to the customer, via which an input and / or output of information can take place. Technical system according to claim 2, characterized in that as the first customer interface ( 11 ) contains one or more of the following components: - Keyboard - Display - Loudspeaker - Touch screen - Microphone for voice input and the hardware and software - Motion sensors - Camera required for speech recognition Technical system according to claim 2, characterized in that that a sound output via headphones or a headset, ideally wirelessly with the first device and / or the at least one second device is connected done can. Technical system according to one of the preceding claims, characterized in that the first device via a device for identification and / or authentication of the customer ( 15 ). Technical system according to claim 5, characterized in that as a device for identification and / or authentication of the customer one or more of the following Components is provided: - Module for recording the fingerprint of the customer, - Module for recording the iris of the customer, - Module for contactless detection a transmitter, a transponder or similar Object via RFID, - Module for detection a smartcard or similar identity bearer, - module for identification with login and password. Technical system according to one of the preceding claims, characterized in that the first device ( 10 ) for the identification of which a customer or device uniquely assigned identifier ( 14 ) provided by other devices, in particular the at least one second device ( 20.1 ) - ( 20.n ), can be detected. Technical system according to claim 7, characterized in that the identifier ( 14 ) is formed by using one or more of the following or equivalent components: - Active or passive transmitter or transponder for contactless identification, in particular RFID. - Magnetic strip or electronically readable computer chip. Technical system according to claim 7 or 8, characterized in that the first device ( 10 ) only as a carrier of the identifier ( 14 ), without additional electronic devices, in particular without the mentioned under claim 2 to 6 features is formed. Technical system according to one of the preceding claims, characterized in that as the first device ( 10 ) a mobile terminal already in the possession of the customer prior to the purchasing process is used, which is set up by installing suitable software for the use according to the invention. Technical system according to claim 10, characterized in that that as a first device a mobile phone, smartphone or PDA is used. Technical system according to one of the preceding claims, characterized in that the first device ( 10 ) has a unit for determining the current position. Technical system according to claim 12, characterized in that the determination of the position of first device via one of the global positioning systems GPS or Galileo can be done. A technical system according to claim 12, characterized in that the determination of the position of the first device via a local positioning system with a fault tolerance <2 m can take place. Technical system according to claim 12, characterized in that the determination of the position of first device via an interaction with the at least a second device can be done by the at least a second device by using at least one feature From the claims 7 to 9 can recognize that the first Device is located near. Technical system according to one of the preceding claims, characterized in that the at least one second device ( 20.1 ) - ( 20.n ) have a second customer interface to the customer, designed such that an input and / or output of information can take place. Technical system according to claim 16, characterized in that as a second customer interface of a or more of the following components are included: - Keyboard - Display - Speaker - Touchscreen - Microphone for voice input as well as for speech recognition required hardware and software - Motion sensors - Camera Technical system according to one of the preceding claims, characterized in that the at least one second device ( 20.1 ) - ( 20.n ) have a device for identifying and / or authenticating the customer. A technical system according to claim 18, arranged such that the identification and / or authentication of the customer using an identifier (s) mentioned in claims 7 to 9 ( 14 ). Technical system according to one of claims 1 to 8 or 10 to 15, characterized in that the first device ( 10 ) is connected to the central processing unit. Technical system according to claim 20, characterized in that the at least one second device ( 20.1 ) - ( 20.n ) for identification of the sales product associated with it contains a product identifier uniquely associated with the product or device, which is used by other devices, in particular the first device ( 10 ), can be detected. Technical system according to claim 21, characterized in that the product identifier by use one or more of the following or equivalent components is trained: - Active or passive transmitter or transponder for contactless identification, in particular RFID. - Magnetic strip or electronically readable computer chip. - Barcode or 2-D bar code - Camera readable matrix code Technical system according to one of claims 20 to 22, characterized in that the at least one second device ( 20.1 ) - ( 20.n ) is physically connected to the respective associated sales product. Technical system according to one of the preceding claims, characterized in that for the device interface ( 12 ) between the first device ( 10 ) and the at least one second device ( 20.1 ) - ( 20.n ) one of the following technologies is used: - Wireless transmission technology for direct-in-range networking, such as Bluetooth and Wibree - Wireless transmission technology using the following or similar standards: ZigBee, Bonjour, NFC, WLAN, Wi-Fi, WiMAX Technical system according to one of the preceding claims, characterized in that the central processing unit ( 30 ) with the Internet ( 31 ) and thus data can be exchanged with different servers. Technical system according to one of the preceding claims, characterized in that the central processing unit ( 30 ) stores at least one of the following data: - sales product data such as prices, information on origin, history, composition and other sales product properties. - Customer profile with customer data comprising a. Customer master data such as name, address and bank details and b. Customer preference data consisting of information on desired and undesired sales products and / or sales product characteristics as well as historical purchase decisions. - Storage and provision data, comprising the information, which articles in what condition with which number in stock or under which conditions (lead time, etc.) can be made available. Technical system according to one of the preceding claims, characterized in that the central processing unit ( 30 ) with a storage system ( 60 ) in which products of sale of the business ( 1 ) be stored. Technical system according to claim 27, characterized in that via the first device ( 10 ) or the at least one second device ( 20.1 ) - ( 20.n ) and via the central processing unit ( 30 ) an article request to the storage system ( 60 ) can be sent, so that an article of a certain nature at an issuing office, in particular a place for fitting ( 3 ) or a cash register can be provided. Technical system according to claim 28, characterized in that the request of the first device ( 10 ) or the at least one second device ( 20.1 ) - ( 20.n ) in the storage system ( 60 ) can either be processed fully automatically or via a storage system interface ( 61 ) can be processed by issuing a picking order to a corresponding warehouse and / or shop staff. Technical system according to one of the preceding claims, characterized in that in the field of fitting ( 3 ) of the business ( 1 ) at least one third device ( 40.1 ) - ( 40.n ), which is connected to the central processing unit ( 30 ) and which each have a third customer interface ( 41.1 ) - ( 41.n ), which is designed to be analogous to the at least one second device ( 20.1 ) - ( 20.n ) To register informational information of the customer and to output information to the customer. Technical system according to one of the preceding claims, characterized in that the data of the central processing unit to the customer via an Internet frontend ( 81 ) are accessible. Technical system according to one of the preceding claims, characterized in that the central processing unit ( 30 ) with at least one first terminal provided in the shop ( 50 ) with fourth customer interface ( 51 ) is configured in such a way that inputs to the customer profile of the customer can be made and / or status information about the customer profile can be output. Technical system according to one of the preceding claims, characterized in that the central processing unit ( 30 ) with at least one second terminal provided in the shop ( 52 ) with a fifth customer interface ( 53 ) is formed such that the identifier ( 14 ) for the wireless identification of the first device ( 10 ) from the second terminal ( 52 ) and can be linked to the customer profile, so that in the following the first device ( 10 ) and the at least one second device ( 20.1 ) - ( 20.n ) and that at least one second device ( 20.1 ) - ( 20.n ) when identifying the first device ( 10 ) Access to the customer profile of the first device ( 10 ) belonging customers. Technical system according to one of the preceding claims, characterized in that the central processing unit ( 30 ) with at least one third terminal provided in the shop ( 54 ) with a sixth customer interface ( 55 ) is configured in such a way that the customer can display and / or print out an evaluation of his shopping tour, optionally including the viewed and / or purchased objects as well as their preference values. Technical system according to one the preceding claims, characterized in that at least two of the three in claims 32, 33 and 34 terminals are formed integrated in a terminal. Technical system according to one of the preceding claims, characterized in that the central processing unit ( 30 ) with a POS system ( 70 ) is connected in such a way that information between the POS system ( 70 ) on the one hand and the first device ( 10 ) and / or the at least one second device ( 20.1 ) - ( 20.n ) and / or the at least one third device ( 40.1 ) - ( 40.n ), can be exchanged. Technical system according to claim 36, characterized in that sales and / or payment information especially purchase and payment orders of the customer exchanged can be. Technical system according to claim 36, characterized in that the customer based on his in the customer profile on the central processing unit deposited payment information one of the usual payment methods on the Internet Can handle purchase. Technical system according to one of the preceding claims, characterized in that information about the customer profile can be found on at least one fourth device that can be carried by the staff of the shop ( 45 ) via a seller interface ( 46 ) can be issued. Technical system according to one of the preceding claims, characterized in that each purchased product, in particular fashion product, exactly a second device ( 20.1 ) - ( 20.n ) is integrated in the form of an inherent electronic identity carrier, in particular a transponder, sold together with the product; and that a fifth device ( 85 ) is installed in the home of the customer, which is designed such that at least One of the following functions can be performed: - Detecting which products are used by the customer, how often and in which combination, by using the fifth device ( 85 ) recognizes the products used on the basis of the identity bearer, - enhancement of the preference information of the customer profile by usage information, - generation of usage proposals for in the repertoire of the customer, by the respective second device ( 20.1 ) - ( 20.n ) identifiable products ( 20.1 ) - ( 20.n ), - Information display on novelties and matching, complementary products in selected stores depending on the preference information and / or other data of the customer profile, - Recording of a customer rating of the own product repertoire by the fifth device ( 85 ) and supplying this information to the customer profile. Technical system according to claim 40, characterized in that as the fifth device ( 85 ) the first device ( 10 ) is used. Technical system according to claim 40, characterized in that the device ( 10 ) is designed so that it can scan the environment regularly throughout the day to improve the accuracy of detection of their own clothing in this way, since it must be detected at each scan; and in addition, it is designed in such a way that the social environment can be analyzed by the scans and the preference data can be further enriched with the generated data and suggestions and offers based on the clothing of the social environment can be given. Technical system according to one of the preceding claims, characterized in that the first device ( 10 ) has an anti-theft device. Technical system according to one the preceding claims, characterized in that it for carrying out the method according to the invention suitable is. Technical process for supporting a customer's purchasing process, characterized in that the preferences of the customer are determined by the following procedure: - A first device ( 10 ) and one in a sales area ( 2 ) of a business ( 1 ) installed second device ( 20.1 ) - ( 20.n ), which can be viewed by a customer ( 22.1 ) - ( 22.n ), recognize that they are in proximity to each other and establish a data connection with each other; - the second device ( 20.1 ) - ( 20.n ) detects a first identifier ( 14 ) of the first device, one calls to this first identifier ( 14 ) belonging identity of the customer from a central processing unit ( 30 ) and receives read and write access to a preference profile associated with the customer's identity; or the first device ( 10 ) detects a second identifier of the second device ( 20.1 ) - ( 20.n ) calls a belonging to this second identifier identity of the customer from a central processing unit ( 30 ) and receives read and write access to a preference profile associated with the customer's identity; - It is transferred from the customer to the first device ( 10 ) and / or the second device ( 20.1 ) - ( 20.n ) entered preference decisions regarding the considered sales product detected; Technical process according to claim 45, characterized in that the preference decisions in at least one of the following forms: - Capture an input with only two characteristics "sales product like yes / no ", - Recording a Enter with a gradation of the for the sales product perceived preference on a scale of more than two Stages, such as "sales product is not at least / something / very", - Capture an input of differentiated preference information, the Characteristics of different preference-determining Contains characteristics of a product considered by the customer, such as "I like the color / shape / zippers / handles", - Capture the attention of the customer about, for example, eye movements and / or detecting non-verbal reactions of the client such as change of blood pressure in relation to a product considered. A technical process according to any one of claims 45 to 46, characterized in that the following procedure is used for determining sales product proposals that match the preferences of the customer - determination of the preference decisions of a number of other customers and their storage in a central processing unit ( 30 ); - Comparison of the preference decisions of a first customer with the recorded, in the central processing unit ( 30 ) stored preference decisions of other customers; - Determination of those other customers with a maximum coverage of preferred sales products to the first customer; - Selection of previously purchased or preferred sales products of these other customers for recommendation to the first customer. A technical process according to any one of claims 45 to 47, characterized in that for the purpose of determining sales product proposals which conform to the preferences of the customer the following procedure is used: generation of a sales product database in which, according to expert assessments, flavor products correlated with one another are stored with correlation information; - Use of this correlation information to identify second sale products that have a supposedly similar taste, such as a customer's first sales product A technical method according to any one of claims 45 to 48, characterized in that the following procedure is used to determine sales product proposals which match the preferences of the customer: - assignment of preference-influencing features to a product, - acquisition of the preference decisions of the customer via the first device ( 10 ) or the second device ( 20.1 ) - ( 20.n ), - Determination of preference-determining characteristics, - Creation of a preference profile of the customer with the characteristics that are important for the preference of the customer, - Use of these characteristics to identify customer preferred sales product advances. Technical process according to claim 49, characterized in that as preferential influencing Characteristics of at least one of the following product properties will: color, shape, pattern, surface, material, price, Price-Product-Relation, Origin, Material Origin, Style, Designer, use in existing collections, environmental friendliness, used manufacturing process Product specific features. Technical procedure according to claim 49, characterized in that for the determination of the preferences determining characteristic values Regression or other appropriate correlation analysis methods be used. A technical method according to any one of claims 45 to 51, characterized in that the preference information online when viewing a sales product via an Internet frontend provided therefor ( 80 ). A technical method according to any one of claims 45 to 52, characterized in that the following, optionally supplemented by further steps, the procedure is used: - detection of customer preferences by the first device ( 10 ) and / or second device ( 20.1 ) - ( 20.n ); - if necessary, manual input of supplementary search criteria; - Transmission of the entered data to the central processing unit ( 30 ); - determination of sales product proposals on the basis of the transmitted data as well as on the central processing unit ( 30 ) existing, stored customer data; - Display of sales product suggestions on a display of the first device ( 10 ) or the second device ( 20.1 ) - ( 20.n ); - recording at least one sales product to be visited, which the customer has selected; - Issue of directions to the sales product to the customer. Technical process according to claim 53, characterized in that in the determination of sales product proposals the method steps of at least one of the claims 47 to 49 are used. Technical method according to a of claims 45 to 54, characterized in that on customer request as sales product proposals similar or complementary Sales products are displayed. Technical method according to a of claims 45 to 55, characterized in that a Sales Product Search cross-business as well in other shops. Technical process according to claim 56, characterized in that both online and offline shops be considered in the sales product search. A technical method according to any one of claims 53 to 56, characterized in that the route instructions on any second device ( 20.1 ) - ( 20.n ) in the sales area that the first device ( 10 ) Close is displayed. A technical method according to claim 58, characterized in that the route instructions by displaying a large arrow, a groundbreaking hand or similar symbol in the direction of the second device ( 20.1 ) - ( 20.n ) are output, Technical method according to a of claims 53 to 59, characterized in that the customer via a route guidance system through the first device led to the selected sales product proposal becomes. A technical process according to any one of claims 45 to 60, characterized in that the following procedure, optionally supplemented by further steps, is used in fashion stores: - In the sales area ( 2 ) each article is displayed only in an exemplary size; - About the second device ( 20.1 ) - ( 20.n ) and or the first device ( 10 ) the availability of the item is displayed in the order requested by the customer; - The selection of an available article that a customer would like to try on and has selected for, is determined by the first device ( 10 ) or the second device ( 20.1 ) - ( 20.n ) detected; The article is provided in a desired clothing size and embodiment in the fitting and / or cash register. A technical method according to claim 61, characterized in that in the display of available articles on the central processing unit ( 30 ) or on the first device ( 10 ) stored data to the clothing size of the customer. Technical process according to claim 61, characterized in that in the area of fitting ( 3 ) via a third customer interface ( 41.1 ) - ( 41.n ) of a third device ( 40.1 ) - ( 40.n ) Informational entries of the customer are registered and information is output to the customer. A technical process according to claim 63, characterized in that the information inputs of the customer comprise at least one of the following: - selection of at least one article for acquisition, - payment modalities, - changes to those on the central processing unit ( 30 ) stored data of the customer profile, - information that alternatively at the first device ( 10 ) or second device ( 20.1 ) - ( 20.n ) can be made A technical method according to claim 63, characterized in that the information output to the customer comprises at least one of the following: - availability of an article in alternative sizes, - information of the on the central processing unit ( 30 stored customer profile, - information alternatively with the first device ( 10 ) or second device ( 20.1 ) - ( 20.n ) can be issued. A technical method according to any one of claims 63 to 65, characterized in that the functionalities of the third device in the first device ( 10 ) are integrated. Technical method according to a of claims 45 to 65, characterized in that of Customers purchase purchased items in a purchase history in the customer profile the central processing unit are stored. Technical system according to one of claims 45 to 67, characterized in that via the first customer interface ( 11 ) or the second customer interface ( 21.1 ) - ( 21.n ) or the third customer interface ( 41.1 ) - ( 41.n ) or via the Internet frontend ( 80 ) a valuation input of the customer to already acquired and / or considered articles is recorded and these in the customer profile on the central processing unit ( 30 ) or at another suitable location. A technical method according to any one of claims 45 to 68, characterized in that the following procedure is used for the integration of the payment procedure: - an article selected by the customer for acquisition is replaced by the first device ( 10 ) or the second device ( 20.1 ) - ( 20.n ) or the third device ( 40.1 ) - ( 40.n ) detected; - The payment information stored in a customer profile of the customer will be used to process the payment; Technical process according to claim 68, characterized in that the payment process according to one of customary payment procedure on the Internet. Technical method according to a of claims 68 to 70, characterized in that payment method used with signature or payment method without signature become; A technical method according to any one of claims 45 to 71, characterized in that the purchase process via a Interneffrontend ( 80 ) from any Internet access ( 81 ) is made from and in this case the on the central processing unit ( 30 ) collected data for support. Technical process according to claim 72, characterized in that the purchase history of claim 67 is used for a reordering of a customer and this reordering is detected by the central processing unit. Technical process according to one of the claims 45 to 73, characterized in that before the physical buying process in the shop ( 1 ) at least one via an Internet frontend ( 80 ) is recorded by the customer of selected articles and is marked for viewing and / or fitting in the store. A technical process according to claim 74, characterized in that the first device ( 10 ) is used to navigate the customer to at least one of the flagged articles. A technical process according to claim 74, characterized in that an optimization criteria selected on the basis of the customer's selection of the best possible business for the reservation and / or fitting of a via the Internet frontend ( 80 ) selected item is proposed by the central processing unit and a selection of one of the proposed transactions by the customer is recorded. Technical process according to one of the preceding claims, characterized in that each purchased product, in particular fashion product, exactly a second device ( 20.1 ) - ( 20.n ) is integrated in the form of an inherent electronic identity carrier, in particular a transponder, sold together with the product; and that a fifth device ( 85 ) is used in the home of the customer in such a way that at least one of the following method steps is used: - Detecting which products are used by the customer, how often and in which combination, by using the fifth device ( 85 ) recognizes the products used on the basis of the identity bearer, - enhancement of the preference information of the customer profile by the usage information, - generation of usage proposals for in the repertoire of the customer, by the respective second device ( 20.1 ) - ( 20.n ) identifiable products ( 22.1 ) - ( 22.n ), - Information display on novelties and matching, complementary products in selected stores depending on the preference information and / or other data of the customer profile, - Recording of a customer rating of the own product repertoire by the fifth device ( 85 ) and supplying this information to the customer profile. A technical process according to claim 77, characterized in that as the fifth device ( 85 ) the first device ( 10 ) is used. A technical process according to claim 77, characterized in that the device ( 10 ) regularly scans the environment throughout the day to improve the accuracy of detecting your own clothing, as it needs to be detected on each scan; and further characterized by the fact that the scans analyze the social environment and further enrich the preference profile with the generated data and suggest and offer based on the clothing of the social environment. Technical method according to a of claims 45 to 76, characterized in that an inventive System according to one of claims 1 to 44 is used. Use of the technical system for support the buying process according to one of the claims 1 to 44 for performing a movement analysis of the customer in business. Use of the technical system for support the buying process according to one of the claims 1 to 44 for determining a preference profile of the customer.