DE69221683T2 - Technik zur Korrelation des Kaufverhaltens eines Konsumenten mit Werbeeindrücken - Google Patents

Technik zur Korrelation des Kaufverhaltens eines Konsumenten mit Werbeeindrücken

Info

Publication number
DE69221683T2
DE69221683T2 DE69221683T DE69221683T DE69221683T2 DE 69221683 T2 DE69221683 T2 DE 69221683T2 DE 69221683 T DE69221683 T DE 69221683T DE 69221683 T DE69221683 T DE 69221683T DE 69221683 T2 DE69221683 T2 DE 69221683T2
Authority
DE
Germany
Prior art keywords
correlating
consumer
technique
buying behavior
advertising impressions
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
DE69221683T
Other languages
English (en)
Other versions
DE69221683D1 (de
Inventor
Lee S Weinblatt
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of DE69221683D1 publication Critical patent/DE69221683D1/de
Application granted granted Critical
Publication of DE69221683T2 publication Critical patent/DE69221683T2/de
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00—Cash registers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
DE69221683T 1991-07-22 1992-05-27 Technik zur Korrelation des Kaufverhaltens eines Konsumenten mit Werbeeindrücken Expired - Fee Related DE69221683T2 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US07/733,763 US5401946A (en) 1991-07-22 1991-07-22 Technique for correlating purchasing behavior of a consumer to advertisements

Publications (2)

Publication Number Publication Date
DE69221683D1 DE69221683D1 (de) 1997-09-25
DE69221683T2 true DE69221683T2 (de) 1998-03-26

Family

ID=24949023

Family Applications (1)

Application Number Title Priority Date Filing Date
DE69221683T Expired - Fee Related DE69221683T2 (de) 1991-07-22 1992-05-27 Technik zur Korrelation des Kaufverhaltens eines Konsumenten mit Werbeeindrücken

Country Status (3)

Country Link
US (2) US5401946A (de)
EP (2) EP0769749A3 (de)
DE (1) DE69221683T2 (de)

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US5515270A (en) 1996-05-07
US5401946A (en) 1995-03-28
EP0769749A3 (de) 1997-05-07
EP0525947B1 (de) 1997-08-20
EP0769749A2 (de) 1997-04-23
EP0525947A1 (de) 1993-02-03

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