DE69718162T3 - Verfahren und system zur erzeugung einer elektronischen programmübersicht - Google Patents

Verfahren und system zur erzeugung einer elektronischen programmübersicht Download PDF

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Publication number
DE69718162T3
DE69718162T3 DE69718162T DE69718162T DE69718162T3 DE 69718162 T3 DE69718162 T3 DE 69718162T3 DE 69718162 T DE69718162 T DE 69718162T DE 69718162 T DE69718162 T DE 69718162T DE 69718162 T3 DE69718162 T3 DE 69718162T3
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program
information
area
screen
user
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DE69718162D1 (de
DE69718162T2 (de
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Brian Klosterman
Steven Schein
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Adeia Guides Inc
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Starsight Telecast Inc
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04842—Selection of displayed objects or displayed text elements
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    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • G—PHYSICS
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    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
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Description

  • HINTERGRUND DER ERFINDUNG
  • Die vorliegende Erfindung bezieht sich allgemein auf einen Programmzeitplanführer und insbesondere auf ein System und ein Verfahren, um es einem Fernsehbetrachter zu ermöglichen, auf bequeme und einfache Weise auf On-Screen TV-Programmlisten und andere Informationsdienste zuzugreifen.
  • Die Anzahl der für einen Benutzer verfügbaren Fernsehkanäle hat innerhalb des letzten Jahrzehnts dramatisch zugenommen, in erster Linie aufgrund der Verfügbarkeit von Kabelfernsehen und direkt empfangbaren Satellitensystemen. Mit der zunehmenden Anzahl der Programme, die möglicherweise für den Betrachter von Interesse sind, wurde eine Vielzahl von elektronischen Programmführern entwickelt, um den Betrachter bei der Auswahl der Programme von besonderem Interesse zu unterstützen. Zum Beispiel beschreiben die gemeinsam übertragenen US-Patente 4,706,121 und 5,353,121 jeweils Verarbeitungssysteme für Zeitplaninformationen, die dem Betrachter eine bequeme Möglichkeit zur Auswahl der Programme auf der Grundlage der vom Betrachter bereitgestellten Auswahlkriterien zu Verfügung stellen.
  • Bei dem hektischen Lebenswandel der heutigen Gesellschaft wäre ein System, das zusätzlich zu den Fernsehprogrammzeitplaninformationen andere Informationen bereitstellt, für den beschäftigten Betrachter sehr angenehm. Beispiele für Informationen, die der Betrachter wünschen könnte, sind Wetterinformationen, Finanzinformationen und dergleichen. Daher wäre ein Informationssystem, wie z. B. ein Führer mit reservierten Bereichen, für solche Informationen ein wertvoller Dienst für einen Benutzer. Ferner könnten diese Bereiche in einer interaktiven oder nichtinteraktiven Weise für Werbezwecke oder Promotion-Zwecke verwendet werden, wodurch mehr Dienste zur Verfügung gestellt werden können, ohne die Kosten des Führers zu erhöhen.
  • Die vorliegende Erfindung betrifft gemäß Anspruch 1 ein Verfahren zur Anordnung und Verwaltung von Informationen für einen elektronischen On-Screen Programmführer, gemäß Anspruch 15 ein elektronisches Programmführersystem und gemäß Anspruch 16 ein Erzeugnis mit einem Medium zur Speicherung von Programmen.
  • Das System und das Verfahren der vorliegenden Erfindung stellt einen Programmzeitplanführer mit zusätzlichen Bereichen zur Anzeige von zusätzlichen Informationen zur Verfügung. Alternativ werden die zusätzlichen Informationen durch einen unabhängigen Informationsführer zur Verfügung gestellt und ein Benutzer kann von dem Programmzeitplanführer zu der Informationsübersicht und wieder zurück ”hypertunen”. Die anzuzeigende Information wird durch eine periphere Einrichtung empfangen, die entweder eine gesonderte Einrichtung, wie z. B. eine Set-Top Box oder eine Web-Browser Box, sein kann; oder sie ist in den Fernseher, den Videorekorder (VCR), den Computer, den Satelliten-Receiver (satellite IRD), die Kabelbox o. ä. integriert. Zusätzlich können die Informationen auf einer Computeranzeigeeinrichtung, einer Fernsehanzeigeeinrichtung oder einer Fernsehmonitoranzeigeeinrichtung angezeigt werden.
  • Bei einer bevorzugten Ausführungsform der Erfindung zeigt der Programmführer einen Programmzeitplanführer in interaktiver Weise an, und die Anzeigeeinrichtung enthält zusätzliche nicht-interaktive Informationsbereiche, die zur Anzeige von Promotion- oder Werbenachrichten für Produkte oder Programme in einer feststehenden oder durchlaufenden (scrollenden) Weise verwendet werden können. Die Werbung kann sich auf besondere Programmereignisse, wie Pay-Per-View Filme, aktuelle oder zukünftige Programme oder auf Waren und Dienste oder Nachrichten für den Benutzer beziehen. Die Promotion-Informationen können sich auf ein einzelnes Netzwerk/Sender, auf ein ausgewähltes Programm oder Waren oder Dienste beziehen.
  • Bei einer anderen bevorzugten Ausführungsform der Erfindung stehen sowohl der Programmführer als auch die Informationsbereiche mit dem Benutzer in interaktivem Kontakt. Die interaktiven Informationsbereiche können ferner Informationen in einer feststehenden oder durchlaufenden Weise anzeigen und können Promotion-Informationen bezüglich eines aktuellen oder zukünftigen Programms oder Werbeinformationen für Produkte enthalten. Wenn der Informationsbereich eine Werbeinformation zu einem Produkt enthält, kann der Benutzer zusätzlich auf den Informationsbereich klicken, um eine Reklamefläche zu betrachten oder die Aufnahme eines Informationswerbespots über das Produkt zu terminieren. Der interaktive Programmzeitplanführer und die Informationsbereiche können ferner mit verschiedenen anderen Arten der Information kombiniert werden. Mögliche Quellen der zusätzlichen Informationen enthalten Nachrichten, Sport und Wetter. Diese zusätzlichen Informationen können entweder auf eine Anweisung des Benutzers hin verfügbar werden oder durchgängig innerhalb eines Bereichs des Programmführers angezeigt werden. Bei einer anderen bevorzugten Ausführungsform wird die Information in einem gesonderten Informationsführer angezeigt.
  • Bei einer weiteren bevorzugten Ausführungsform ist der Programmführer nicht interaktiv, aber die Werbung und Promotion enthaltenden Informationsbereiche sind interaktiv und können entweder feststehend oder durchlaufend gestaltet sein. Der Benutzer kann Icons oder Menüeinträge in den Informationsbereichen aktivieren oder den Bereich selbst anklicken, um Zugriff auf zusätzliche Anzeigen von Werbungen und Promotion-Informationen zu erhalten. Bei dieser Ausführungsform kann der Benutzer zum Beispiel über ein Bildschirmmenü mit Cursor oder Zeigersteuerung zwischen einer Vollbildanzeige des Führers und einer Teilanzeige oder einer in der Größe reduzierten Bild-im-Bild(PIP)-Fensteranzeige des Führers umschalten. Dieses Merkmal ermöglicht es dem Benutzer, eine Version des Führers in größerem Maßstab zu betrachten, oder den Führer mit Hilfe eines PIP-Fensters zu betrachten, während er ebenfalls durch eine Teilbetrachtung der Show eine ”Vorstellung” einer gegenwärtig ausgewählten Show erhält. Vorzugsweise wird in diesem Modus die Tonwiedergabe der Show fortgesetzt.
  • Wenn in den bevorzugten Ausführungsformen ein Informationsbereich interaktiv ist und Informationen bezüglich eines Programms anzeigt, kann der Benutzer auf den Informationsbereich klicken und sofort auf das Programm einstellen, wenn dieses gegenwärtig auf Sendung ist. Alternativ kann der Benutzer eine automatische Einstellung auf das Programm terminieren, wenn das Programm auf Sendung geht. Wenn der Benutzer eine ”Auto-Einstellung” terminiert, kann das System unmittelbar vor dem Zeitpunkt der terminierten Einstellung auf das Programm eine Bestätigung anfordern. Alternativ kann das System sofort auf das Programm einstellen. Falls es sich bei dem Programm um ein Pay-Per-View-Programm handelt, kann das System die Bezahlung für das Programm automatisch autorisieren. Vorzugsweise wird das System die Bestätigung des Benutzers anfordern, bevor auf das Programm eingestellt oder die Bezahlung autorisiert wird. Zusätzlich kann der Benutzer die Wahl treffen, ein gegenwärtiges Programm aufzuzeichnen oder ein zukünftiges Programm aufzuzeichnen. Um dies zu veranlassen, würde der Benutzer das gewünschte Programm in dem Informationsbereich hervorheben (highlighten) und dann die Aufzeichnungsoption auswählen, und das System würde ein aktuelles Programm aufzeichnen oder fragen, ob es eine Aufzeichnung eines zukünftigen Programms terminieren soll.
  • Bei einer anderen bevorzugten Ausführungsform können die Werbeinformationen oder Promotion-Informationen nur während solcher Zeiten erscheinen, zu denen der Benutzer höchstwahrscheinlich den Programmzeitplanführer tatsächlich betrachtet. Der Führer kann weitere kommerzielle Anzeigeelemente (Icons) enthalten, die es dem Benutzer ermöglichen, mehr Informationen über das beworbene Produkt oder den Dienst zu erhalten. Zusätzlich kann sich die angezeigte Information verändern, wenn der Benutzer den Cursor in dem Programmführer von Zelle zu Zelle bewegt. Alternativ kann sich die angezeigte Information in Informationsbereichen unabhängig von der Tätigkeit des Benutzers verändern, nachdem eine vorbestimmte Anzahl von Sekunden verstrichen ist. Zusätzliche Informationsbereiche können angezeigt werden, während der Benutzer bestätigt, dass er/sie wünscht, auf ein kommendes Programm einzustellen. Diese Informationsbereiche können Werbungen für Produkte, Programme oder Dienste enthalten und angezeigt werden, bis der Benutzer seine/ihre Bestätigung vornimmt.
  • Für ein weiteres Verständnis des Kerns und der Vorteile der Erfindung wird Bezug genommen auf die nachfolgenden Teile der Beschreibung und der Zeichnung.
  • KURZBESCHREIBUNG DER ZEICHNUNG
  • 1 zeigt eine bevorzugte Ausführungsform eines Systems, auf das ein erfindungsgemäßer Programmzeitplanführer angezeigt werden kann;
  • 2(a) zeigt eine Darstellung eines erfindungsgemäßen Programmzeitplanführerbildschirms mit Programminformationen, Informations-Icons und Informationsbereichen;
  • 2(b) zeigt eine Darstellung eines Promotion-Nachrichtenbildschirms, der dem Benutzer gezeigt wird, wenn der Benutzer den Informationsbereich von 2(a) auswählt;
  • 3(a) zeigt eine Darstellung eines erfindungsgemäßen Programmzeitplanführerbildschirms mit Programminformationen und Informationsbereichen;
  • 3(b) zeigt eine Darstellung eines Promotion-Nachrichtenbildschirms, welcher dem Benutzer gezeigt wird, wenn der Benutzer den Informationsbereich aus 3(a) auswählt;
  • 4(a) zeigt eine Darstellung einer alternativen erfindungsgemäßen Ausführungsform des Programmzeitplanführerbildschirms, mit Programminformationen und Informationsbereichen;
  • 4(b) zeigt eine Darstellung eines Promotion-Nachrichtenbildschirms, der dem Benutzer gezeigt wird, wenn der Benutzer den Informationsbereich in 4(a) auswählt;
  • 5(a) zeigt eine Darstellung einer alternativen erfindungsgemäßen Ausführungsform des Programmzeitplanführerbildschirms, mit Programminformationen und Informationsbereichen;
  • 5(b) zeigt eine Darstellung eines Promotion-Nachrichtenbildschirms, der dem Benutzer gezeigt wird, wenn der Benutzer den Informationsbereich aus 5(a) auswählt;
  • 6(a) zeigt eine Darstellung einer alternativen erfindungsgemäßen Ausführungsform des Programmzeitplanführerbildschirms mit Programminformationen und Informationsbereichen;
  • 6(b) zeigt eine Darstellung einer alternativen Ausführungsform des Programmplanführerbildschirms, der virtuelle Kanäle enthält;
  • 6(c) zeigt eine Darstellung eines Untermenübildschirms, der dem Benutzer gezeigt wird, wenn der Benutzer den Informationsbereich aus 6(a) oder den virtuellen. Kanal aus 6(b) auswählt;
  • 6(d) zeigt eine Darstellung der Datenseite, die dem Benutzer gezeigt wird, wenn der Benutzer eine der Optionen in dem Untermenübildschirm aus 6(c) auswählt;
  • 7 zeigt eine Darstellung einer alternativen Ausführungsform des Programmzeitplanführers, der Informationsbereiche enthält;
  • 8 zeigt eine Darstellung einer alternativen Ausführungsform des Programmzeitplanführerbildschirms, der Informations-Icons enthält;
  • 9(a) zeigt eine Darstellung einer Ausführungsform des Informationsführers;
  • 9(b) zeigt eine Darstellung eines Untermenüs des Informationsführers mit Nachrichten, die hervorgehoben (gehighlighted) sind;
  • 9(c) zeigt eine Darstellung eines Nachrichteninformationsbildschirms;
  • 10(a) zeigt eine Darstellung einer alternativen Ausführungsform des Untermenüs des Informationsführers mit gehighlightetem Sportbereich;
  • 10(b) zeigt eine Darstellung des Sport-Untermenüs;
  • 10(c) zeigt eine Darstellung eines Sport-Informationsbildschirms;
  • 11(a) zeigt eine Darstellung einer alternativen Ausführungsform des Informationsbildschirms, wobei das Wetter gehighlighted ist;
  • 11(b) zeigt eine Darstellung eines Wetter-Untermenüs;
  • 11(c) zeigt eine Darstellung eines Wetter-Informationsbildschirms;
  • 11(d) zeigt eine Darstellung einer alternativen Ausführungsform des Wetter-Untermenüs;
  • 11(e) zeigt eine Darstellung einer alternativen Ausführungsform eine Wetter-Informationsbildschirms; und
  • 12 zeigt die Hardwarebestandteile einer bevorzugten Ausführungsform der Erfindung.
  • BESCHREIBUNG DER BEVORZUGTEN AUSFÜHRUNGSFORM
  • Die vorliegende Erfindung stellt ein Plansystem zur Verfügung, das Informationsbereiche zur Anzeige von Informationen enthält, die von Programmplaninformationen abweichen. 1 zeigt eine bevorzugte Ausführungsform eines Fernseh/Computersystems 100, das einen Programmzeitplanführer gemäß der vorliegenden Erfindung anzeigt. Wie gezeigt, enthält das System 100 ein Verteilungszentrum 110 und mehrere Empfangsstellen. Das Verteilungszentrum 110 kompiliert Daten für einen Datenstrom. Bei einer bevorzugten Ausführungsform wird dieser Datenstrom an die Empfangsstellen 116, 118, 120 und 122 gesendet; periphere Einrichtungen, die innerhalb der Empfangsstellen angeordnet sind, empfangen den Datenstrom. Verschiedene Verfahren sind zum Senden des Datenstroms von dem Verteilungszentrum 110 an die Empfangsstellen 116 bis 122 verfügbar. Zum Beispiel kann der Satellit 115 diesen Datenstrom innerhalb des vertikalen Austastintervalls (VBI) eines Fernsehkanals (zum Beispiel PBS) oder eines zugeordneten Kanals an die Empfangsstellen 116, 118, 120 und 122 senden. Alternativ können die Daten auch außerhalb eines Bandes gesendet werden, d. h. unter Verwendung von nicht-kanalspezifischen Verfahren. Bei einer anderen, bevorzugten Ausführungsform wird der Datenstrom über ein Übertragungssystem 113 an den Empfangsstellen 116, 118, 120 und 122 bereitgestellt. Das Übertragungssystem 113 kann zum Beispiel eine Faseroptik, ein Koaxialkabel, eine Telefonleitung, eine terrestrische Fernsehübertragung oder Ähnliches sein.
  • Bei einer anderen Ausführungsform empfängt die periphere Einrichtung den Datenstrom zum Beispiel von einem lokalen Dienstanbieter (Service Provider) 140. Der Dienstanbieter 140 empfängt den Datenstrom von dem Verteilungszentrum 110 über die Leitung 117 und sendet den Datenstrom über den Satelliten 115 (oder einen anderen Satelliten) oder über die Leitungen 119 und 113 an die empfangenden peripheren Einrichtungen. Die empfangenden peripheren Einrichtungen können Fernseher 130, Fernseher 134, Videorecorder 132, Videorecorder 136 und/oder Kabel, Satelliten-Receiver, Web-Browser oder Set-Top-Boxen 138 sein. Bei weiteren Ausführungsformen können PCTVs oder Personalcomputer verwendet werden, oder der Datenstrom kann an einen Personalcomputer zur Verwendung mit dem Computer und/oder einem oder mehreren von den oben genannten Einrichtungen bereitgestellt werden. Daher ist das System nicht von Hardwareplattformen abhängig, sondern kann eine auf verschiedene Systeme herunterladbare Softwareanwendung sein.
  • Bei einer bevorzugten Ausführungsform enthält die Information in dem Datenstrom Fernsehzeitplaninformationen, Werbeinformationen, Nachrichteninformationen, Wetterinformationen, Finanzinformationen, Internetadressen-Link-Informationen und dergleichen. Die Informationen in dem Datenstrom können ferner Nachrichten von dem Systembetreiber an einen bestimmten Benutzer oder allgemeinen Teilnehmer des Systems enthalten. Softwareanwendungen, die von dem Verteilungszentrum heruntergeladen werden können oder sich innerhalb der peripheren Einrichtungen befinden, verwenden die in dem Datenstrom bereitgestellten Zeitplaninformationen zur Erzeugung eines Zeitplanführers. Die Nachrichten, Wetter, Finanzen und anderen Informationen können in dem Zeitplanführer enthalten sein, oder es kann ein separater Informationsführer erzeugt werden. Werbeinformationen und Nachrichten von dem Systembetreiber an einen Benutzer sind in dem Zeitplanführer enthalten und können auch in dem Informationsführer enthalten sein. Bei einer weiteren Ausführungsform können Daten am vorderen und hinteren Ende des Datenstroms komprimiert sein, um statt einer üblichen Vollbild-Videoanzeige einen Tickler zu senden. Der Tickler könnte ein PIP Fenster sein, wobei die. Qualität des Bildes aufgrund der geringen Fenstergröße zufriedenstellend ist, obwohl es aus komprimierten Daten erzeugt ist.
  • Wenn sich die Softwareanwendungen innerhalb der peripheren Einrichtungen befinden, können sie auf einem computerlesbaren Speichermedium, wie zum Beispiel einem RAM, einer Platte oder anderen Speichermedien, gespeichert sein. Wo anwendbar, kann das computerlesbare Speichermedium auch ein ROM sein. Wenn der Zeitplanführer zum Beispiel ein Rasterformat aufweist, können die verfügbaren Kanäle auf der ”Y”-Achse und verschiedene Zeiten auf der ”X”-Achse aufgelistet werden. Für mehr Informationen darüber, wie das Zeitplansystem Informationen anzeigt, siehe US-Patent B1 4,706,121 , US-Patent 5,479,266 und US-Patent 5,479,268 . Diese Patente sind wie die vorliegende Patentanmeldung auf die StarSight Telecast, Inc. übertragen und werden hiermit durch Bezugnahme für alle Zwecke in ihrer Gesamtheit eingebunden.
  • Bei einer bevorzugten Ausführungsform weist der Satellit 115 Verarbeitungsfähigkeiten auf. Daher kann der Satellit 115 zusätzlich zu dem Verteilungszentrum 110 auch Daten für den Datenstrom kompilieren. Diese Ausführungsform ist sehr vorteilhaft, da sie in solchen Situationen eine fortlaufende und verlässliche Datenübertragung sicherstellt, in denen der Satellit 115 nicht dazu in der Lage ist, Daten von dem Verteilungszentrum 110 zu empfangen. Beispiele für solche Situationen sind Zeiträume von atmosphärischen oder terrestrischen Störungen, die dann auftreten, wenn der Satellit 115 auf einer Linie mit dem Verteilungszentrum 110 und der Sonne liegt. Die Sonne hat eine enorme Energie und sendet viele Störungen aus, wodurch die Datenübertragung von dem Verteilungszentrum 110 an den Satelliten 115 gestört wird. Der Satellit 115 kann mit seinem eigenen Datenprozessor fortfahren, Daten zu übertragen, und stellt damit eine fortlaufende und verlässliche Datenübertragung an die Empfangsstellen sicher. Diese Ausführungsform stellt eine fortlaufende und verlässliche Datenübertragung auch dann sicher, wenn das Verteilungszentrum 110 außer Betrieb ist.
  • 2 zeigt eine Darstellung eines Programmzeitplanführerbildschirms gemäß der vorliegenden Erfindung. Wie dargestellt, weist der Programmführerbildschirm 200 Programminformationen, Informationsbereiche zum Anbieten von Produkten, Programminformationen und Informations-Icons zum Anbieten von Informationen wie Sport, Nachrichten und Ähnlichem auf. 2 zeigt nur zwei Informationsbereiche 220 und 250, obwohl der Führerbildschirm 200 eine Mehrzahl von Informationsbereichen aufweisen kann. Wie in 2 gezeigt, stellt die Zelle 220 eine Promotion für das Programm von NBC mit Travolta dar. Der Programmführerbildschirm 200 enthält ebenfalls einen Raum 250 für Werbung. Dieser Raum kann verwendet werden, um zusätzliche Werbegelegenheiten bereitzustellen, ein Beispiel sind Werbungen für einen Systembetreiber. Vorzugsweise wird der Raum für kurze, zum Beispiel in Drei-Minuten-Intervallen periodisch wechselnde, Werbungen verwendet. Ein Beispiel einer möglichen Werbung ist ”Enjoy Coke!”. Hier zeigt die Zelle 250 eine Werbung von RCA. Bei einer anderen Ausführungsform kann sich die in dem Informationsbereich angezeigte Information verändern, wenn sich der Benutzer in dem Programmführer von Zelle zu Zelle bewegt. Alternaiv kann sich die Information unabhängig von der Aktivität des Benutzers automatisch verändern, wenn eine gewisse Anzahl von Sekunden verstrichen ist. Zusätzlich oder alternativ kann es kommerzielle Icons geben, um es dem Benutzer zu ermöglichen, Informationen über das beworbene Produkt oder den Dienst zu erhalten.
  • Die Informationsbereiche 220 und 250 können farblich gekennzeichnet oder anders visuell unterschieden sein. Sie können ferner an strategischen Positionen innerhalb des Führers angeordnet sein, um die Aufmerksamkeit des Benutzers besser zu gewinnen. Wenn der Informationsbereich Programminformationen enthält wie beispielsweise die Zelle 220, kann der Benutzer den Cursor wie beschrieben in den Bereich bewegen (der Cursor kann durch Voreinstellung auf den Bereich zeigen) und auf das Programm einstellen, wenn dieses gegenwärtig läuft. Läuft das Programm gegenwärtig nicht, kann der Benutzer eine automatische Einstellung auf das Programm terminieren, sobald das Programm anläuft. Der Benutzer kann ferner ein aktuelles Programm aufzeichnen oder die Aufzeichnung eines zukünftigen Programms terminieren. Wenn ein Informationsbereich eine Produktinformation enthält, wie die Zelle 250, kann der Benutzer auf die Informationsbereiche klicken, um auf ein Infomercial über das Produkt einzustellen. Alternativ kann der Benutzer die automatische Einstellung auf das Infomercial zu einem späteren Zeitpunkt, oder die Aufzeichnung des Infomercials über das Produkt terminieren. Bei einem Zwei-Wege-System mit einem Rückkanal zur Übertragung von Informationen oder Anfragen von dem Benutzer, kann der Benutzer auch ein Produkt durch Klicken auf einen Informationsbereich bestellen und die notwendigen Kundeninformationen für die Übertragung an einen Anbieter des Produkts oder an den Service Provider bereitstellen.
  • Der Abschnitt 240 des Führerbildschirms 200 enthält die Zellen 245. Jede Zelle 245 zeigt die Kanalnummer, die der Programmführerzelle 255 entspricht, die unmittelbar daneben in dem Programmführer angeordnet ist. Statt der Kanalnummer oder in Kombination mit der Kanalnummer können die Zellen 245 den Programmdienstnamen enthalten. Zum Beispiel kann eine Zelle 245 die Kanalnummer 32, den Dienstnamen PBS oder beides enthalten.
  • Der Systembetreiber kann den Fernsehprogrammanbietern einen zusätzlichen Betrag pro Zeiteinheit in Rechnung stellen, um Programme in den Informationsbereichen zu bewerben und promoten. Auf diese Weise kann der Systembetreiber dem Benutzer den Führer zu einem verringerten Preis zur Verfügung stellen, während gleichzeitig mehr Informationen bereitgestellt werden. Eine Anzahl von verschiedenen Bildschirmanordnungen kann verwendet werden, um die Aufmerksamkeit des Benutzers auf solche ”besonderen” Programme zu lenken. Zum Beispiel kann das Programm in dem Programmführer, als erstes aufgelistet sein, wobei es in einer anderen Schrift, einer anderen Farbe, mit zusätzlichem Raum für Programmbeschreibungen oder mit irgendeiner anderen Form von grafischer Hervorhebung, einschließlich Animation, dargestellt wird.
  • 2(b) zeigt eine Darstellung eines Bildschirms 260 einer Werbenachricht. Der Bildschirm 260 wird dem Benutzer gezeigt, wenn der Informationsbereich 220 interaktiv ist und der Benutzer auf den Informationsbereich 220 klickt. Der Werbungsbildschirm 260 kann ferner ein Icon zur sofortigen Einstellung auf das in der Werbenachricht beschriebene Programm enthalten. Zusätzlich kann der Werbungsbildschirm 260 ein weiteres Icon enthalten, das den Benutzer zu dem Führer 200 zurückführt. Da der Systembetreiber zur Anzeige solcher Werbeinformationen einen Betrag in Rechnung stellen kann, können alle oder einige Nachrichtenbereiche 275 auch als eine zusätzliche Einnahmequelle verwendet werden.
  • In 2(b) enthält der Bereich 275 die Werbung ”Amid the flash of 70's Disco, an aspiring young dancer...”. Dieses Werbematerial, welches in diesem Beispiel durch NBC bereitgestellt wird, bietet dem Benutzer verschiedene Vorteile. Zunächst ermöglicht es die Bewerbung eines Programms, welches nicht gegenwärtig im Programmzeitplanführer dargestellt ist. Zweitens kann der Bereich 275 verwendet werden, um weitere Informationen über ein spezielles Programm zur Verfügung zu stellen, wie zum Beispiel die darstellenden Schauspieler oder eine Inhaltsbeschreibung des Programminhalts, wodurch möglicherweise eine größere Zuschauerzahl oder ein größerer Marktanteil erreicht wird. Drittens kann der Sender durch Bewerbung eines Programms durch die markante Darstellung des Programms in dem Programmführer verhindern, dass potentielle Betrachter von einem Programm in Anspruch genommen werden, welches sich nach dem Startzeit-Punkt des beworbenen Programms fortsetzt.
  • Der Teil 280 des Bildschirms 260 wird verwendet, um den Sponsor der im Bereich 275 gezeigten Werbenachricht zu zeigen. Die Sponsorkennzeichnung kann durch Rufzeichen des Senders, Kanalnummern, Namen des Senders, oder die Insignien des Senders (z. B. der NBC-Pfau) erfolgen. Es ist ebenfalls möglich, den Bereich 280 zu entfernen, wodurch der Bereich 275 vergrößert wird. Dann können in dem Bereich 275 zusätzliche Informationen angezeigt werden. Da der Bereich 280 des Bildschirms 260 Informationen bezüglich eines Programms anzeigt, kann der Benutzer auf den Informationsbereich klicken und sofort auf das Programm einstellen, wenn dieses gegenwärtig auf Sendung ist. Alternativ kann der Benutzer eine automatische Einstellung auf das Programm terminieren, wenn das Programm auf Sendung geht. Wenn der Benutzer eine automatische Einstellung terminiert, kann das System eine Bestätigung von dem Benutzer anfordern, bevor es auf das Programm einstellt, oder das System kann sofort auf das Programm einstellen. Vorzugsweise wird das System die Bestätigung des Benutzers anfordern, bevor es auf das Programm einstellt. Wenn die Bestätigung des Benutzers angefordert wird, können zusätzliche Informationsbereiche angezeigt werden, bis der Benutzer seine Bestätigung tätigt. Diese Informationsbereiche können Werbungen für Produkte oder Dienste enthalten.
  • Handelt es sich bei dem beworbenen Programm und ein Pay-per-View-Programm, kann das System die Bezahlung des Programms automatisch autorisieren. Vorzugsweise wird das System vor der Autorisierung der Bezahlung des Programms die Bestätigung des Benutzers anfordern. Ferner kann der Benutzer die Aufzeichnung eines beworbenen Programms auswählen, unabhängig davon, ob es ein aktuelles Programm, ein zukünftiges Programm oder ein Pay-per-View-Programm ist. Fordert der Benutzer die Aufzeichnung eines Pay-per-View-Programms an, so fordert das System vor der Autorisierung der Bezahlung des Programms eine Bestätigung an. Wenn der Benutzer die Aufzeichnung eines zukünftigen Programms anfordert, kann das System ebenfalls die Bestätigung des Benutzers anfordern. Zusätzliche Informationsbereiche können ebenfalls angezeigt werden, während der Benutzer seine/ihre Aufzeichnungsanforderung bestätigt.
  • Wenn ein Informationsbereich Werbematerial oder Promotion-Material anzeigt, kann der Nutzer ein Icon aktivieren, auf einen Bereich klicken oder ein Menüelement auswählen, um zusätzliche Informationen über das beworbene Produkt oder den Dienst zu betrachten. Aus diesen zusätzlichen Informationsanzeigen kann der Benutzer mehr über das Produkt oder den Dienst erfahren, das Produkt oder den Dienst bestellen oder ermitteln, wo das Produkt oder der Dienst erhalten werden können. Diese zusätzlichen Anzeigen würden es dem Benutzer natürlich ermöglichen, zu der vorigen Anzeige zurückzukehren, nachdem der Benutzer die gewünschten Informationsanzeigen betrachtet hat.
  • Die Erfindung kann es dem Benutzer ermöglichen, zwischen einer Vollbildanzeige und einer PIP-Fensteranzeige des Führers zum Beispiel über ein On-Screen-Menü mit Cursorsteuerung umzuschalten. Dieses Merkmal würde es einem Benutzer ermöglichen, eine Version des Führers in großem Maßstab zu betrachten oder den Führer zu betrachten, während er durch die teilweise Betrachtung der Show auch eine ”Ahnung” von der aktuell ausgewählten Show erhält. Vorzugsweise wird in diesem Modus die Tonwiedergabe der Show fortgesetzt.
  • 3(a) zeigt eine Darstellung eines Programmzeitplanführerbildschirms 300 mit Programminformationen 320 und interaktiven Informationsbereichen 330 und 340. Wie zu sehen ist, enthält der Führerbildschirm 300 keine Informations-Icons. Daher können mehr Zeitplaninformationen auf dem Bildschirm gezeigt werden, wodurch dem Benutzer der Zugriff auf mehr Zeitplaninformationen pro Bildschirm ermöglicht wird. Der Informationsbereich 320, wie auch der Informationsbereich 220, promotet ein Programm. Zusätzlich stellen sie eine kurze Beschreibung des Programminhalts zur Verfügung, wodurch von der Programmbeschreibung abweichende Informationen auf dem Promotion-Nachrichtenbildschirm 350 angezeigt werden können (3(b)). Wie in 3(b) gezeigt, enthält der Nachrichtenbildschirm 350 Inhaltsinformationen, jedoch können auch andere zu dem Programm in Beziehung stehende Informationen auf dem Bildschirm 350 gezeigt werden.
  • 4(a) zeigt eine Darstellung eines Programmzeitplanführerbildschirms 400. Wie gezeigt, kann der Benutzer einen Cursor über den Bereich 410 bewegen, um zwischen den verschiedenen Tagen der Woche zu wechseln. In 4(a) hat der Benutzer Mittwoch ausgewählt. Daher wird die Zeitplaninformation für Mittwoch angezeigt, und die angezeigte Zeit ist die aktuelle Zeit. Das System weiß, zu welcher Zeit der Benutzer das Fernsehen betrachtet und passt automatisch den Cursor an, damit dieser auf einer Zelle platziert ist, die der aktuellen Zeit entspricht.
  • Wie gezeigt, weist der Führerbildschirm 400 einen Informationsbereich 420 auf, der ein Programm promoted, welches in Kürze oder aktuell gesendet wird. Der Informationsbereich 420 ist inaktiv. Wenn daher der Benutzer auf den Bereich 420 klickt, kann der Benutzer einen eine Beschreibung des Programminhalts zeigenden Nachrichtenbildschirm 450 betrachten (4(b)). Zusätzlich kann der Nachrichtenbildschirm 450 auch Promotion-Material über ein zukünftiges Programm anzeigen. Auf diese Weise kann der Systembetreiber indirekt eine Mehrzahl von Programmen im Bereich 420 promoten. Ist das Programm aktuell auf Sendung, kann der Benutzer auf ein Icon 460 klicken, um auf das Programm einzustellen. Wenn das Programm in Kürze auf Sendung geht, wird für den Benutzer der dem Programm entsprechende Kanal eingestellt. Alternativ kann der Benutzer auf ein Icon 470 klicken, um die Aufzeichnung des Programms zu starten, wenn das Programm anläuft. In Situationen, in denen das Programm in Kürze anläuft, wird das System die Aufzeichnung des Programms starten, sobald das Programm anläuft.
  • 5(a) zeigt eine Darstellung eines Programmzeitplanführerbildschirms 500. Wie gezeigt, weist der Führerbildschirm 500 einen interaktiven Informationsbereich 520 auf. Der Informationsbereich 520 promoted ein Programm, welches zukünftig auf Sendung geht. In diesem Fall wird der Benutzer einen Nachrichtenbildschirm 550 (5(b)) sehen, wenn er auf einen Bereich 520 klickt, wobei dieser auch eine Beschreibung des Programminhalts anzeigt. Bei einer anderen Ausführungsform kann der Nachrichtenbildschirm 500 ebenfalls ein Icon enthalten, auf welches der Benutzer zur Betrachtung einer kurzen Videovorschau klicken kann. Diese Vorschau kann in einem PIP-Fenster gezeigt werden und die Vorschau-Videodaten können in einem komprimierten Format übertragen werden. Wie erwähnt, erlaubt es die Größe des Fensters, eine annehmbare Videoanzeige aus den komprimierten Daten darzustellen. Der Nachrichtenbildschirm 550 zeigt auch Promotion-Material über ein zukünftiges Programm an. Da jedoch das Programm nicht vor einem späteren Zeitpunkt auf Sendung gehen wird, weist der Nachrichtenbildschirm 550 ein Icon 560 auf, welches dem Benutzer die Terminierung einer automatischen Einstellung auf das Programm zum Programmstart erlaubt, wenn es von dem Benutzer angeklickt wird. Wenn der Benutzer eine automatische Einstellung terminiert hat, wird das System automatisch auf das Programm einstellen, sobald das Programm auf Sendung geht. Vorzugsweise wird eine Bestätigung von dem Benutzer angefordert, bevor das System auf das Programm einstellt. Alternativ kann der Benutzer zur Terminierung einer Aufzeichnung auf das Icon 570 des Programms klicken. Das System wird automatisch die Aufzeichnung des Programms starten, sobald das Programm auf Sendung geht.
  • Bei einer anderen Ausführungsform kann das System automatisch für den Benutzer auf ein promotetes Programm einstellen, wenn das Programm auf Sendung geht. Dies kann unabhängig davon geschehen, ob der Benutzer eine automatische Einstellung auf das Programm terminiert hat oder nicht. Vorzugsweise wird das System den Benutzer fragen, ob der Benutzer die Einstellung auf das Programm wünscht, bevor die automatische Einstellung auf das Programm erfolgt.
  • Die interaktiven und nicht-interaktiven Informationsbildschirme können sowohl für die Anzeige von durchlaufenden als auch feststehende Nachrichten verwendet werden. Diese Informationsbildschirme können, wie beschrieben, verwendet werden, um sowohl Programme als auch Produkte zu promoten. Zusätzlich können die Informationsbildschirme auch verwendet werden, um Nachrichten an spezielle Benutzer zu senden, zum Beispiel zur Warnung eines Benutzers der mit seiner/ihrer Rechnung im Verzug ist. Dies ist möglich, weil jedes Führersystem eine eindeutige Einheitenadresse aufweist. Daher ist es den Systembetreibern möglich, Nachrichten an spezielle Benutzer zu senden, indem die Nachrichten an die jeweilige Einheitenadresse gesendet werden. Natürlich können die Informationsbildschirme verwendet werden, um systemweite Nachrichten an alle Benutzer zu senden. Zum Beispiel können die Informationsbildschirme zum Senden von Warnungen an alle Benutzer verwendet werden, zum Beispiel über eine bevorstehende Katastrophe. Die Informationsbildschirme können auch dazu verwendet werden, um Nachrichten an eine spezielle Gruppe von Benutzern zu senden. Zum Beispiel könnte das System eine Nachricht an alle Magnavox-Fernsehbesitzer verschicken, indem auf Magnavox-Fernsehcodes hin überprüft wird, da diese Information beim erstmaligen Einrichten durch den Benutzer in das System eingegeben wird. Um sicherzustellen, dass die Nachrichten an die Benutzer von den Benutzern gelesen werden, ist an derartigen Nachrichten ein Teil angehängt, das sie auf dem Informationsbildschirm hält, bis der Benutzer anzeigt, dass er/sie die Nachricht gesehen hat. Der Benutzer kann anzeigen, dass er/sie die Nachricht gesehen hat, indem er einen Knopf einer Benutzer-Eingabeeinrichtung drückt oder indem zum Löschen der Nachricht ein Icon in dem Führer geklickt wird. Auf diese Weise kann der Benutzer eine Nachricht auch dann noch beim Fernsehen zur Prime-Time sehen, wenn die Nachricht durch den Systembetreiber morgens eingestellt wurde. Nachdem die Nachricht gelöscht ist, wird das System zu dem Zeitpunkt passende Werbungen, oder Promotion einstellen, zu dem die Nachricht im Informationsbildschirm gelöscht wurde.
  • 6(a) zeigt eine Darstellung eines Programmzeitplanführerbildschirms 800. Wie dargestellt, weist der Führerbildschirm einen interaktiven Informationsbereich 620 auf, der eine mit einem Programm verbundene Website promoted. Bei einer alternativen Ausführungsform 6(b), kann der Führerbildschirm 800 einen virtuellen Kanal 640 aufweisen. Ein virtueller Kanal ist ein Kanal, der nicht auf Fernsehprogramme einstellt; statt dessen kann der Kanal eine Anwendung starten, eine Verbindung zu einer Internet-Seite her-stellen, eine Verbindung zu einem Informationsführer herstellen oder Ähnliches. In dem in 6(b) gezeigten Beispiel enthält der virtuelle Kanal 640 eine Internetadresse, auch als Uniform Ressource Locator (URL) bezeichnet; daher stellt er eine Verbindung zu einer Internet-Seite her. Wie auch in 6(b) gezeigt, kann der Bereich 620 bei dieser alternativen Ausführungsform zur Anzeige von Promotion-Material verwendet werden. Wenn ein Benutzer den virtuellen Kanal 640 von 6(b) oder den Informationsbereich 620 der 6(a) auswählt, kann der Benutzer einen Untermenübildschirm 650 aus 6(c) betrachten.
  • Wie in 6(c) gezeigt, kann der Benutzer durch Klicken auf eines der drei Website-Icons 660, 665 und 669 einen Verbindungsaufbau zu der Seinfeld-Website, der die Seinfeld-Show veranstaltenden NBC-Website oder der Comedy-Network-Website auswählen. Das System wird einen Web-Browser starten, wenn der Benutzer einen Informationsbereich auswählt, der eine Website promotet, oder auf einen virtuellen Kanal einstellen, der ein URL enthält. Wenn der Benutzer seine/ihre Auswahl getroffen hat, wird das System die zu der ausgewählten Website gehörende URL in den Web-Browser einfügen, der auf das Netz zugreift und die durch den Benutzer ausgewählte Website sucht, um den Benutzer mit der Datenseite der Website zu verbinden. Wenn der Benutzer eines der Website-Icons auswählt, wird das System den Benutzer mit der dem Icon entsprechenden Website verbinden. 6(d) zeigt eine Darstellung einer Website 680, die dem Benutzer angezeigt wird, wenn der Benutzer die Verbindung zu der NBC-Website auswählt. Nachdem der Benutzer mit der Seite verbunden wurde kann der Benutzer, wie gezeigt, an Promotions auf der Seite teilnehmen, genauso, als hätte der Benutzer sich unmittelbar durch einen Web-Browser mit der Seite verbunden.
  • 6(d) zeigt ferner ein Fenster 688, welches das vom Benutzer betrachtete Fernsehprogramm zeigt, bevor der Benutzer den virtuellen Kanal 640 aus dem Programmführerbildschirm 600 aus 6(b) ausgewählt oder auf den Informationsbereich 620 der 6{a) geklickt hat. Der Benutzer kann die Betrachtung des Fernsehprogramms durch Klicken auf das Fenster 688 fortsetzen. Dies wird als ”Hypertuning” bezeichnet, und das System wird den Benutzer zu dem vorher betrachteten Programm zurückbringen. Während der Benutzer das Programm betrachtet, zeigt das System vorzugsweise ein Netzwerk-Icon an, das der Benutzer anklicken kann, um auf die Website durch Hypertunen zu gelangen. Alternativ kann das System die Seite in einem Bild-im-Bild(PIP)-Fenster anzeigen, wie zum Beispiel dem Fenster 688, während der Betrachter ein Programm betrachtet. Der Benutzer kann auf die Bild-im-Bild-Website zum Hypertunen auf die Seite klicken.
  • Bei einer anderen bevorzugten Ausführungsform kann der Benutzer auf das Programm einstellen, das der Zuschauer vor dem Zugriff auf den Führer angesehen hat, nachdem der Benutzer entweder das Icon 660, 665 oder 669 aus 6(c) ausgewählt hat. Das System zeigt während des Starts des Webbrowsers und Suchens der durch den Benutzer angeforderten Website ein ”Suche”-Symbol an. Nachdem das System eine Verbindung zu der Website hergestellt hat, wird das System den Benutzer benachrichtigen, dass die Suche abgeschlossen ist und fragen, ob der Benutzer auf die Website hypertunen will. Bei einer weiteren bevorzugten Ausführungsform kann der Benutzer auf jeden Programmtitel klicken, der in den Programmführerzellen angezeigt ist, und das System wird eine Liste von einer oder mehreren Websites anzeigen, die zu dem Programm in Beziehung stehen. Der Benutzer kann die Einstellung auf das Programm auswählen oder den Verbindungsaufbau zu einer der Websites. Zusätzlich kann der Benutzer auf ein Icon klicken oder einen Fernbedienungsknopf drücken, um zwischen der Betrachtung des Fernsehens und dem Browsen des Netzes hin- und herzuschalten.
  • 7 zeigt eine Darstellung eines Programmzeitplanführerbildschirms 700 mit nicht-interaktiven Programmbereichen 705 und interaktiven Informationsbereichen 710 und 715. Der Bereich 705 ist, wie gezeigt, ein Zeitabschnitt von Zeitplaninformationen für aktuelle Programme. Da der Benutzer nicht mit dem Bereich 705 des Führerbildschirms 700 interagieren kann, kann der Bereich 705 mit der Zeit automatisch aktualisiert werden, um aktuelle und zukünftige Programme anzuzeigen. Die Menge der gezeigten zukünftigen Programme kann vorher festgelegt werden. Der Benutzer kann also sehen, was aktuell gesendet wird und welche Programme innerhalb eines vorher festgelegten Zeitbereichs auf Sendung gehen. Jedoch kann der Benutzer keine weiteren Informationen über die Programme erhalten, auf die Programme aus dem Bereich 705 einstellen oder die Programme aus dem Bereich 705 aufzeichnen.
  • Wie in 7 gezeigt, enthält der Informationsbereich 710 Programm-Promotion-Informationen. Da der Informationsbereich 710 mit dem Benutzer interaktiv ist, kann der Benutzer auf den Informationsbereich 710 klicken, um weitere Informationen über die in dem Bereich gezeigten Programme zu erhalten. Der Benutzer kann ferner auf den Informationsbereich 710 klicken, um auf das Programm einzustellen, wenn dieses gegenwärtig auf Sendung ist, oder der Benutzer kann eine automatische Einstellung auf das Programm terminieren, sobald dieses auf Sendung geht. Wenn eine automatische Einstellung terminiert wird, kann das System den Benutzer vor der automatischen Einstellung auf das Programm bei dessen Sendebeginn benachrichtigen, muss dieses jedoch nicht. Vorzugsweise wird das System eine Bestätigung von dem Benutzer anfordern, bevor es automatisch auf das Programm einstellt. Schließlich kann der Benutzer eine Aufnahme eines zukünftigen Programms terminieren oder die Aufnahme eines aktuell gesendeten Programms starten. Wie beschrieben, können zusätzlich Informationsbereiche angezeigt werden, während der Benutzer bei der Anforderung einer Bestätigung durch das System seine/ihre Anforderung bestätigt.
  • Der Informationsbereich 715 kann entweder ein feststehender oder durchlaufender Nachrichtenbereich sein, der ausgewählte Nachrichten oder Sportinformationen enthält. Zum Beispiel können die neuesten Sportergebnisse den Informationsbereich 715 durchlaufen. Obwohl in der bevorzugten Ausführungsform die Art der in dem Informationsbereich 715 gezeigten Informationen durch den Systembetreiber bestimmt ist, ist es ebenfalls möglich, dem Benutzer die Auswahl der Art der Information zu ermöglichen, die in dem Informationsbereich 715 gezeigt wird.
  • 8 zeigt eine Darstellung eines Programmführerbildschirms 800. Der Bildschirm 800 enthält einen Programmführer im Bereich 805, der den bereits beschriebenen Zeitplanführern ähnlich ist. Zusätzlich kann der Bildschirm 800 verschiedene Informations-Icons 810 aufweisen. Die Icons 810 können lokale oder nationale Wettervorhersagen, lokale oder nationale Nachrichten, Sportnachrichten, Sportergebnisse, Finanznachrichten und Ähnliches darstellen. Bei der Auswahl eines der Icons 810 durch den Benutzer kann der Bildschirm 800 durch einen oder mehrere zusätzliche Informationsbildschirme ersetzt werden. Zum Beispiel kann der Wetterinformationsbildschirm die aktuellen Wetterbedingungen oder Wettervorhersagen für eine Mehrzahl von Regionen anzeigen. Der Bildschirm der Sportergebnisinformationen kann Icons oder Bereiche aufweisen, die jeweils eine Mehrzahl von Sportarten darstellen. Der Benutzer kann auf die einzelnen Icons oder Bereiche klicken, um einen anderen, einer einzelnen Sportart gewidmeten Bildschirm zu betrachten, oder der Bildschirm der Sportergebnisinformationen kann die Ergebnisse verschiedener Sportarten und Mannschaften auf dem gleichen Bildschirm darstellen. Der Bildschirm für Informationen der Finanznachrichten kann in gleicher Weise Icons oder Bereiche aufweisen, auf die der Benutzer klicken kann, um andere Bildschirme auszuwählen, die bestimmen Finanzmärkten gewidmet sind. In alternativer Weise kann der Bildschirm der Finanznachrichtinformationen die Finanzmärkte auf einem Bildschirm kombinieren und anzeigen.
  • 9(a) zeigt eine Darstellung eines Informationsführerbildschirms 900. Wie gezeigt, kann der Informationsführerbildschirm 900 Nachrichten, Wetter, Sport und Horoskopinformationen enthalten, jedoch können auch andere Arten von Informationen durch den Informationsführerbildschirm 900 angezeigt werden. Wie beschrieben, kann in einer alternativen Ausführungsform der Informationsführer zusätzlich zu dem Programmführer bereitgestellt werden. Der Informationsführer kann mit dem Programmführer verbunden sein, oder es kann sich um ein separates Programm handeln. Da der Informationsführer Nachrichten, Wetter, Sport und andere Informationen enthält, kann er die Informations-Icons in dem Programmführer ersetzen, wodurch ermöglicht wird, dass der Programmführerbildschirm dem Benutzer mehr Programminformationen zeigt.
  • In 9(a) hat der Benutzer die ”National News” ausgewählt. 9(b) zeigt eine Darstellung eines Untermenüs 920 des Informationsführerbildschirms 900. Es ist zu sehen, dass das Untermenü 920 die ”National News” in weitere, unterschiedliche Überschriften unterteilt. Bei einer bevorzugten Ausführungsform kann der Benutzer aus dem Untermenü 920 heraus auf CNN oder andere Nachrichten einstellen. Der Systembetreiber kann für diesen Dienst einen Betrag in Rechnung stellen und kann es dem Benutzer in Abhängigkeit von den Gebühren, die von dem Nachrichten-Netzwerk-Provider gezahlt wurden, erlauben, auf eine oder mehrere Nachrichtenstationen des Netzwerks einzustellen. CNN kann also z. B. eine Premium-Gebühr bezahlen, um die einzige Nachrichtenstation zu sein, zu der der Benutzer aus dem Untermenü 920 eine Verbindung herstellen kann. Alternativ kann CNN eine reguläre Gebühr bezahlen und der Benutzer kann auf CNN und andere Nachrichtenstationen einstellen, welche die reguläre Gebühr bezahlt haben.
  • Aus dem Untermenü 920 kann der Benutzer eine der Überschriften hervorheben, um die Überschrift auszuwählen und die Story zu erhalten. In diesem Beispiel wird die Story gemäß 9(c) in dem Nachrichteninformationsbildschirm 940 angezeigt. Alternativ kann der Benutzer auf ein (nicht dargestelltes) Video-Icon auf dem Bildschirm 940 klicken, um einen zu der Story in Bezug stehenden Videoclip zu betrachten. Das System kann über ein Videonetzwerk, d. h. über Kabel, direkt empfangbare Satelliten und Ähnliches auf den Videoclip zugreifen. Der Videoclip könnte aus komprimierten Daten erzeugt werden und, sofern dies der Fall ist, in einem PIP-Tickler-Format dargestellt werden. Alternativ könnte das System zum Beispiel eine Verknüpfung mit der Website von CNN herstellen und eine Audio-Video-Interleave(AVI)-Datei zu empfangen, um dem Benutzer ein bewegtes Bild darzustellen, das sich auf die Überschrift bezieht. Das Video-Icon kann auch aus dem Untermenübildschirm 920 verfügbar sein. Der Benutzer kann also zum sofortigen Betrachten eines Videoclips zu der Überschrift auf das Icon klicken, statt die Story zu lesen. Bei einer anderen bevorzugten Ausführungsform kann das System automatisch einen, der vom Benutzer ausgewählten Überschrift entsprechenden, Videoclip aktivieren, wodurch für den Benutzer die Notwendigkeit entfällt, zum Betrachten des Videoclips ein Icon zu aktivieren.
  • 10(a) zeigt eine Darstellung eines Informationsführerbildschirms 1000, der ähnlich zu dem Informationsführerbildschirm 900 ähnlich ist bis auf die Tatsache, dass in 10(a) der Benutzer die ”Pro Scores” statt der ”National News”, ausgewählt hat. 10(b) zeigt eine Darstellung des Untermenüs 1020, welches die ”Pro Scores” in verschiedene Anzeigetafeln unterteilt. Bei einer bevorzugten Ausführungsform kann der Benutzer in ähnlicher Weise wie bei dem Nachrichtenuntermenü 920 auf ESPN oder andere Sportsender aus dem Sport-Untermenü 1020 einstellen. Der Systembetreiber kann auch für diesen Dienst eine Gebühr verlangen und es dem Benutzer ermöglichen, auf einen oder mehrere Sportsender einzustellen, und zwar in Abhängigkeit von den durch die Anbieter gezahlten Gebühren. ESPN kann also zum Beispiel eine Premium-Gebühr bezahlen, um die einzige Sportstation zu sein, zu der der Benutzer aus dem Untermenü 1020 eine Verbindung herstellen kann. Alternativ kann ESPN eine reguläre Gebühr zahlen, und der Benutzer kann auf ESPN und andere Sportstationen einstellen, die ebenfalls die reguläre Gebühr bezahlt haben.
  • Aus dem Untermenü 1020 kann der Benutzer eine der Anzeigetafeln hervorheben, um die Anzeigetafel auszuwählen und die dazugehörigen Ergebnisse zu erhalten. In diesem Beispiel werden die Ergebnisse gemäß 10(c) in einem Sportinformationsbildschirm 1040 angezeigt. Wie in dem Bildschirm 1040 gezeigt, werden die Ergebnisse an einem Raster ausgerichtet dargestellt. Andere Anordnungen können natürlich verwendet werden, solange die Informationen in einer logischen Weise dargestellt werden. Aus dem Informationsbildschirm 1040 heraus kann der Benutzer auch auf ein (nicht dargestelltes) Video-Icon klicken, um außerdem einen Videoclip zu dem Spiel zu betrachten. Wie beschrieben, kann das System über ein Videonetzwerk, d. h. über Kabel, direkt empfangbare Satelliten und Ähnliches auf den Videoclip zugreifen, und der Videoclip könnte aus komprimierten Daten erzeugt werden. Alternativ kann das System dazu eine Verbindung mit z. B. der NFL-Website herstellen und eine AVI-Datei empfangen, falls diese verfügbar ist, um dem Benutzer ein bewegtes Bild zu dem Spiel darzustellen.
  • 11(a) zeigt eine Darstellung eines Informationsführerbildschirms 1100, der ebenfalls dem Informationsführerbildschirm 900 ähnlich ist, bis auf die Tatsache, dass in 11(a) der Benutzer ”Weather” statt der ”National News” ausgewählt hat. 11(b) ist eine Darstellung des Untermenüs 1120, welches den Punkt ”Weather” in Wettervorhersagen der verschiedenen geographischen Regionen unterteilt. Das System zeigt verschiedene lokale Wettervoraussagen an in Abhängigkeit von der Position des Benutzers. In dem Beispiel in 11(b) befindet sich der Benutzer in Kalifornien an der East Bay; daher gelten die lokalen Wettervorhersagen für die verschiedenen East Bay-Städte. Bei anderen Ausführungsformen kann der Benutzer die geographische Region bestimmen. Daher kann der Benutzer auch Informationen für Regionen erhalten, in denen er sich nicht befindet.
  • In 11(b) hat der Benutzer die Wettervorhersage für die Vereinigten Staaten ausgewählt, daher kann dem Benutzer ein US-Wetterinformationsbildschirm 1140 (11(c)) gezeigt werden, der die Informationen spaltenweise anzeigt. Andere Anzeigeanordnungen, welche die Informationen in einer logischen Weise darstellen, können ebenfalls verwendet werden; ferner können die Informationen detaillierter als die in dem Bildschirm 1140 dargestellten Informationen sein. 11(b) zeigt eine Darstellung eines Untermenüs 1160, das dem Untermenü 1120 ähnlich ist bis auf die Tatsache, dass der Benutzer in 11(b) die Wettervorhersage für Berkeley statt für die USA ausgewählt hat. Daher wird dem Benutzer in einem Informationsbildschirm 1180 (11(e)) stattdessen eine Vorhersage des Wetters in Berkeley gezeigt. Da sich die Wetterinformation auf eine lokale Region bezieht, ist sie ausführlicher und stellt dem Benutzer mehr Informationen zur Verfügung. Wie in 11(e) gezeigt, wird die Wetterinformation zeilenweise gezeigt. Wiederum können andere Anordnungen zur Darstellung der Wetterinformationen verwendet werden, solange die Informationen in einer logischen Weise angeordnet sind.
  • 12 zeigt die Hardware-Elemente einer besonderen Ausführungsform der Erfindung. Wie gezeigt, verwendet die Konfiguration vorzugsweise einen Programmführer-Controller 1205 (z. B. einen Datenprozessor), eine oder mehrere Fernsehquellen 1210 und einen TV oder Computermonitor 1215. Diese Systeme können ebenfalls einen Videorecorder (VCR) 1220 und eine Fernbedienung 1225 enthalten. Das Programmführersystem 1205 kann ein gesondertes Gerät sein, oder es kann in ein anderes System, wie in einen Fernseher, einen Kabeldecoder, einen Computer, einen PCTV oder einen VCR eingebunden sein. Wie gezeigt, weist das Programmführersystem 1205 eine für jedes System eindeutige Einheitenadresse 1230 auf. Daher kann der Systembetreiber das System 1205 gemäß seiner eindeutigen Einheitenadresse identifizieren, und dadurch ist es dem Systembetreiber möglich, Nachrichten an spezielle Benutzer zu senden.
  • Eine andere Ausführungsform der vorliegenden Erfindung enthält ein Plug-In-Programmführer-Controllermodul 1240. Das Modul 1240 bestimmt die Fähigkeiten des Programmführers 1205. Das Modul 1240 kann es daher dem Programmführer 1205 erlauben, nur einen nicht-interaktiven Führer oder einen Führer ohne Informations-Icons zur Verfügung zu stellen. Wenn der Benutzer den Programmführer 1205 aufrüsten (upgraden) möchte, um zum Beispiel neue interaktive Fähigkeiten, Informations-Icons oder eine detailliertere Kategoriensuche hinzuzufügen, kann das Modul 1240 durch ein anderes Modul ersetzt werden, das weitergehende Führerfähigkeiten autorisiert. Diese Ausführungsform weist den besonderen Vorteil auf, dass das System erheblich verändert werden kann, ohne eine größere Veränderung der Hardware zu erfordern. Da der Benutzer zum Aufrüsten des Führers das Modul 1240 aufrüstet, benötigt der Benutzer keinen Systembetreiber der eine technische Unterstützung bereitstellt. In diesem Szenario beschafft sich der Benutzer lediglich ein anderes Modul 1240, installiert das neue Modul in dem Programmführersystem 1205 und zahlt die neue Gebühr, die für die neuen Vorteile durch den Systembetreiber festgesetzt ist.
  • Vorzugsweise arbeitet das System unter Steuerung von Softwareanwendungen auf einem wiederbeschreibbaren Computerspeicher. Der Speicher für die Softwareanwendungen kann sich in einem oder mehreren ICs befinden, zum Beispiel dem Plug-In-Modul des Datenprozessors oder im ROM, RAM, FLASH-Speicher oder einer beliebigen Kombination von diesen Speichern. Dementsprechend sollen die hier gegebene Offenbarung und Beschreibung der Veranschaulichung dienen, jedoch nicht den Schutzbereich der Erfindung beschränken, der sich aus den nachfolgenden Ansprüchen bestimmt.

Claims (16)

  1. Ein Verfahren zum Anordnen und Verwalten von Informationen für einen elektronischen On-Screen-Programm-führer mit einem Bildschirm (1215), umfassend die Schritte: Anzeigen einer Mehrzahl von TV-Programmlisten in einem ersten Bereich (255) des Bildschirms; Selektives Markieren der Programmlisten in dem ersten Bereich mit einem Cursor, um die den jeweiligen markierten Listen entsprechenden Programme zum Aufnehmen oder Betrachten festzulegen; Aufnehmen oder Betrachten der festgelegten Programme zu den planmäßigen Zeiten; gekennzeichnet durch: ein gleichzeitiges Anzeigen von Werbeinformationen über ein aktuelles oder zukünftiges TV-Programm in einem zweiten Bereich (220) des Bildschirms mit den Programmlisten, wobei Änderungen der Werbeinformationen unabhängig von Änderungen der angezeigten Programmlisten sind, und wobei der zweite Bereich des Bildschirms auf Eingaben (1225) von dem Betrachter reagieren kann; und ein Aktivieren des zweiten Bereichs zum Initiieren der Herstellung einer Verbindung zu einer Internet-Website und zum Starten einer Anwendung zum Anzeigen von mehr Informationen, die mit dem in dem zweiten Bereich angezeigten aktuellen oder zukünftigen TV-Programm in Beziehung stehen.
  2. Das Verfahren nach Anspruch 1, wobei sich die in dem zweiten Bereich angezeigten Informationen über ein aktuelles oder zukünftiges TV-Programm ändern, wenn der Cursor über die in dem ersten Bereich angezeigten Programmlisten bewegt wird.
  3. Das Verfahren nach Anspruch 1, wobei die erste Funktion darin besteht, detaillierte Informationen über das aktuelle oder zukünftige TV-Programm anzuzeigen.
  4. Das Verfahren nach Anspruch 1, wobei die erste Funktion darin besteht, die Zeit und den Kanal des zukünftigen TV-Programms zu speichern und das zukünftige TV-Programm zu der planmäßigen Zeit aufzunehmen oder einzustellen.
  5. Das Verfahren nach Anspruch 1, wobei die erste Funktion darin besteht, eine Mehrzahl von Links zu verschiedenen Internet-Websites mit Informationen, die zu dem in dem zweiten Bereich angezeigten aktuellen oder zukünftig terminierten TV-Programm in Beziehung stehen, zu identifizieren und anzuzeigen.
  6. Das Verfahren nach Anspruch 1, ferner die Schritte umfassend: gleichzeitiges Anzeigen von Werbeinformationen über ein Produkt in einem dritten Bereich des Bildschirms, wobei der dritte Bereich des Bildschirms auf Eingaben von dem Betrachter reagieren kann; und Aktivieren des dritten Bereichs, um eine zweite Funktion auszuführen, die mit den Informationen über ein in dem dritten Bereich angezeigtes Produkt in Beziehung steht.
  7. Das Verfahren nach Anspruch 6, wobei sich die Informationen über ein in dem dritten Bereich angezeigtes Produkt verändern, wenn der Cursor über die in dem ersten Bereich angezeigten Programmlisten bewegt wird.
  8. Das Verfahren nach Anspruch 6, wobei die zweite Funktion darin besteht, eine Verbindung zu einer Internet-Website herzustellen und eine Anwendung zu starten, um weitere Informationen zu dem Produkt anzuzeigen.
  9. Das Verfahren nach Anspruch 6, wobei die zweite Funktion darin besteht, eine Mehrzahl von Links zu verschiedenen Internet-Websites, die Informationen zu dem Produkt enthalten, zu identifizieren und anzuzeigen.
  10. Das Verfahren nach Anspruch 6, wobei die zweite Funktion darin besteht, Informationen für eine Übertragung an einen Lieferanten zum Erwerben des Produktes bereitzustellen.
  11. Das Verfahren nach Anspruch 1, wobei die Informationen über ein aktuelles oder zukünftiges TV-Programm aus Text, Standbildern oder Video bestehen.
  12. Das Verfahren nach Anspruch 1, wobei ferner in einem dritten Bereich des Bildschirms eine Mehrzahl von Icons angezeigt wird, die für verschiedene Themenbereiche stehen und durch den On-Screen-Cursor auswählbar sind.
  13. Das Verfahren nach Anspruch 12, wobei ferner ein Icon zum Anzeigen von Informationen über ein von dem ausgewählten Icon repräsentierten Themenbereich ausgewählt wird.
  14. Das Verfahren nach Anspruch 1, wobei das aktuelle oder zukünftige TV-Programm ein Pay-per-View-Programm ist und die erste Funktion darin besteht, eine Bezahlung für das Pay-per-View-Programm zu autorisieren.
  15. Ein elektronisches Programmführersystem, aufweisend: einen Anzeigeschirm (1215); einen Mikroprozessor (1205); ein Speichermedium (1204); Mittel zum Anzeigen einer Mehrzahl von TV-Programmlisten in einem ersten Bereich (255) des Bildschirms; Mittel zum selektiven Markieren der Programmlisten mit einem Cursor in dem ersten Bereich, um die den jeweiligen markierten Listen entsprechenden Programme zur Aufnahme oder Betrachtung festzulegen, und Mittel zum Aufnehmen oder Betrachten der festgelegten Programme zu den planmäßigen Zeiten; gekennzeichnet durch: Mittel zum Anzeigen von, gleichzeitig mit den Programmlisten, Werbeinformationen über ein aktuelles oder zukünftiges TV-Programm in einem zweiten Bereich (220) des Bildschirms, wobei Änderungen der Werbeinformationen unabhängig von Änderungen der angezeigten Programmliste sind, und wobei der zweite Bereich des Bildschirms auf Eingaben (1225) von dem Betrachter reagieren kann; und Mittel zum Aktivieren des zweiten Bereichs zum Initiieren der Herstellung einer Verbindung zu einer Internet-Website und zum Starten einer Anwendung zum Anzeigen von mehr Informationen, die mit dem in dem zweiten Bereich angezeigten aktuellen oder zukünftigen TV-Programm in Beziehung stehen.
  16. Ein Erzeugnis mit einem Programmspeichermedium (1240), welches von einem Computer (1205) lesbar ist und eine oder mehrere Anweisungen enthält, die von dem Computer ausführbar sind, um Verfahrensschritte zum Anordnen und Verwalten von Informationen für einen elektronischen On-Screen-Programmführer mit einem Anzeigeschirm (1215) durchzuführen, umfassend die Schritte: Anzeigen einer Mehrzahl von TV-Programmlisten in einem ersten Bereich (255) des Bildschirms; selektives Markieren der Programmlisten mit einem Cursor in dem ersten Bereich, um die den jeweiligen markierten Listen entsprechenden Programme zur Aufnahme oder Betrachtung festzulegen; Aufnehmen oder Betrachten der festgelegten Programme zu den planmäßigen Zeiten; gekennzeichnet durch: ein gleichzeitiges Anzeigen von Werbeinformationen über ein aktuelles oder zukünftiges TV-Programm in einem zweiten Bereich (220) des Bildschirms mit den Programmlisten, wobei Änderungen der Werbeinformationen unabhängig von Änderungen der angezeigten Programmliste sind, und wobei der zweite Bereich des Bildschirms auf Eingaben (1225) von dem Betrachter reagieren kann; und ein Aktivieren des zweiten Bereichs zum Initiieren der Herstellung einer Verbindung zu einer Internet-Website und zum Starten einer Anwendung zum Anzeigen von mehr Informationen, die mit dem in dem zweiten Bereich angezeigten aktuellen oder zukünftigen TV-Programm in Beziehung stehen.
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US1687196P 1996-05-03 1996-05-03
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US3203896P 1996-11-26 1996-11-26
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