EP2016766A4 - Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising - Google Patents
Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertisingInfo
- Publication number
- EP2016766A4 EP2016766A4 EP07797322A EP07797322A EP2016766A4 EP 2016766 A4 EP2016766 A4 EP 2016766A4 EP 07797322 A EP07797322 A EP 07797322A EP 07797322 A EP07797322 A EP 07797322A EP 2016766 A4 EP2016766 A4 EP 2016766A4
- Authority
- EP
- European Patent Office
- Prior art keywords
- targeted advertising
- perform real
- selection suitable
- commercial selection
- time audience
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
- H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
- H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
- H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Social Psychology (AREA)
- General Health & Medical Sciences (AREA)
- Health & Medical Sciences (AREA)
- Computer Networks & Wireless Communication (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
- Complex Calculations (AREA)
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US74624406P | 2006-05-02 | 2006-05-02 | |
PCT/US2007/068075 WO2007131068A2 (en) | 2006-05-02 | 2007-05-02 | Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising |
Publications (2)
Publication Number | Publication Date |
---|---|
EP2016766A2 EP2016766A2 (en) | 2009-01-21 |
EP2016766A4 true EP2016766A4 (en) | 2012-03-28 |
Family
ID=38668530
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP07797322A Withdrawn EP2016766A4 (en) | 2006-05-02 | 2007-05-02 | Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising |
Country Status (6)
Country | Link |
---|---|
EP (1) | EP2016766A4 (en) |
JP (1) | JP5172826B2 (en) |
CN (1) | CN101473647A (en) |
AU (1) | AU2007247995B2 (en) |
CA (1) | CA2651165C (en) |
WO (1) | WO2007131068A2 (en) |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN102541877B (en) * | 2010-12-07 | 2014-10-22 | 腾讯科技(北京)有限公司 | Image-text information issuing method and system |
US8761658B2 (en) | 2011-01-31 | 2014-06-24 | FastTrack Technologies Inc. | System and method for a computerized learning system |
US8863166B2 (en) * | 2011-04-06 | 2014-10-14 | Rentrak Corporation | Method and system for detecting non-powered video playback devices |
US20140059579A1 (en) * | 2012-08-22 | 2014-02-27 | Rentrak Corporation | Systems and methods for projecting viewership data |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20030083938A1 (en) * | 2001-10-29 | 2003-05-01 | Ncr Corporation | System and method for profiling different users having a common computer identifier |
US20030101451A1 (en) * | 2001-01-09 | 2003-05-29 | Isaac Bentolila | System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters |
Family Cites Families (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7424409B2 (en) * | 2001-02-20 | 2008-09-09 | Context-Based 4 Casting (C-B4) Ltd. | Stochastic modeling of time distributed sequences |
US20030126601A1 (en) * | 2001-12-31 | 2003-07-03 | Koninklijke Philips Electronics N.V. | Visualization of entertainment content |
US8245251B2 (en) * | 2002-12-06 | 2012-08-14 | General Instrument Corporation | Method and apparatus for predictive tuning in digital content receivers |
US20040172650A1 (en) * | 2003-02-28 | 2004-09-02 | Hawkins William J. | Targeted content delivery system in an interactive television network |
US7188048B2 (en) * | 2003-06-25 | 2007-03-06 | Lockheed Martin Corporation | Refining stochastic grid filter |
-
2007
- 2007-05-02 CA CA2651165A patent/CA2651165C/en active Active
- 2007-05-02 JP JP2009510062A patent/JP5172826B2/en active Active
- 2007-05-02 EP EP07797322A patent/EP2016766A4/en not_active Withdrawn
- 2007-05-02 AU AU2007247995A patent/AU2007247995B2/en active Active
- 2007-05-02 WO PCT/US2007/068075 patent/WO2007131068A2/en active Application Filing
- 2007-05-02 CN CNA200780023082XA patent/CN101473647A/en active Pending
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20030101451A1 (en) * | 2001-01-09 | 2003-05-29 | Isaac Bentolila | System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters |
US20030083938A1 (en) * | 2001-10-29 | 2003-05-01 | Ncr Corporation | System and method for profiling different users having a common computer identifier |
Non-Patent Citations (1)
Title |
---|
See also references of WO2007131068A2 * |
Also Published As
Publication number | Publication date |
---|---|
WO2007131068A3 (en) | 2008-09-25 |
EP2016766A2 (en) | 2009-01-21 |
JP2009536412A (en) | 2009-10-08 |
JP5172826B2 (en) | 2013-03-27 |
WO2007131068A2 (en) | 2007-11-15 |
CN101473647A (en) | 2009-07-01 |
WO2007131068A9 (en) | 2008-02-28 |
CA2651165C (en) | 2014-02-04 |
CA2651165A1 (en) | 2007-11-15 |
AU2007247995A1 (en) | 2007-11-15 |
AU2007247995B2 (en) | 2012-03-15 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
17P | Request for examination filed |
Effective date: 20081126 |
|
AK | Designated contracting states |
Kind code of ref document: A2 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR |
|
AX | Request for extension of the european patent |
Extension state: AL BA HR MK RS |
|
DAX | Request for extension of the european patent (deleted) | ||
A4 | Supplementary search report drawn up and despatched |
Effective date: 20120224 |
|
RIC1 | Information provided on ipc code assigned before grant |
Ipc: H04N 7/025 20060101ALI20120220BHEP Ipc: H04N 7/10 20060101AFI20120220BHEP |
|
17Q | First examination report despatched |
Effective date: 20150106 |
|
17Q | First examination report despatched |
Effective date: 20150325 |
|
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
|
18D | Application deemed to be withdrawn |
Effective date: 20151006 |