EP2044564A4 - Advertising opportunity exchange system and method - Google Patents

Advertising opportunity exchange system and method

Info

Publication number: EP2044564A4
Authority: EP; European Patent Office
Prior art keywords: exchange system; advertising opportunity; opportunity exchange; advertising; opportunity
Prior art date: 2006-07-20
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.): Withdrawn

Application number

EP07810434A

Other languages

German (de)

French (fr)

Other versions

EP2044564A2 (en

Inventor

Konrad S Feldman

Paul Sutter

Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)

Quantcast Corp

Original Assignee

Quantcast Corp

Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)

2006-07-20

Filing date

2007-07-13

Publication date

2010-12-22

2007-07-13 Application filed by Quantcast Corp filed Critical Quantcast Corp

2009-04-08 Publication of EP2044564A2 publication Critical patent/EP2044564A2/en

2010-12-22 Publication of EP2044564A4 publication Critical patent/EP2044564A4/en

Status Withdrawn legal-status Critical Current

Links

Classifications

- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising

EP07810434A 2006-07-20 2007-07-13 Advertising opportunity exchange system and method Withdrawn EP2044564A4 (en)

Applications Claiming Priority (2)

Application Number	Priority Date	Filing Date	Title
US49079206A	2006-07-20	2006-07-20
PCT/US2007/015983 WO2008010954A2 (en)	2006-07-20	2007-07-13	Advertising opportunity exchange system and method

Publications (2)

Publication Number	Publication Date
EP2044564A2 EP2044564A2 (en)	2009-04-08
EP2044564A4 true EP2044564A4 (en)	2010-12-22

Family

ID=38957289

Family Applications (1)

Application Number	Title	Priority Date	Filing Date
EP07810434A Withdrawn EP2044564A4 (en)	2006-07-20	2007-07-13	Advertising opportunity exchange system and method

Country Status (7)

Country	Link
EP (1)	EP2044564A4 (en)
JP (1)	JP2009545026A (en)
KR (1)	KR20090037892A (en)
CN (1)	CN101490706A (en)
AU (1)	AU2007275806A1 (en)
CA (1)	CA2657925A1 (en)
WO (1)	WO2008010954A2 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20120136728A1 (en) *	2010-11-30	2012-05-31	Brightroll, Inc.	Networked advertisement exchange
CN110795653A (en) *	2019-10-15	2020-02-14	连尚（新昌）网络科技有限公司	Application display method and device and computer storage medium
CN111445290A (en) *	2020-04-01	2020-07-24	电子科技大学	Online advertisement position auction method based on social maximum welfare

Citations (4)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US5717923A (en) *	1994-11-03	1998-02-10	Intel Corporation	Method and apparatus for dynamically customizing electronic information to individual end users
US5974398A (en) *	1997-04-11	1999-10-26	At&T Corp.	Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
US6324519B1 (en) *	1999-03-12	2001-11-27	Expanse Networks, Inc.	Advertisement auction system
US20050193020A1 (en) *	1999-12-13	2005-09-01	Roy Shkedi	Descriptive-profile mercantile method

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
IL127889A0 (en) *	1998-12-31	1999-10-28	Almondnet Ltd	A method for transacting an advertisement transfer

2007
- 2007-07-13 CN CNA2007800274067A patent/CN101490706A/en active Pending
- 2007-07-13 WO PCT/US2007/015983 patent/WO2008010954A2/en active Application Filing
- 2007-07-13 JP JP2009520775A patent/JP2009545026A/en active Pending
- 2007-07-13 KR KR1020097001203A patent/KR20090037892A/en not_active Application Discontinuation
- 2007-07-13 EP EP07810434A patent/EP2044564A4/en not_active Withdrawn
- 2007-07-13 CA CA002657925A patent/CA2657925A1/en not_active Abandoned
- 2007-07-13 AU AU2007275806A patent/AU2007275806A1/en not_active Abandoned

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US5717923A (en) *	1994-11-03	1998-02-10	Intel Corporation	Method and apparatus for dynamically customizing electronic information to individual end users
US5974398A (en) *	1997-04-11	1999-10-26	At&T Corp.	Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
US6324519B1 (en) *	1999-03-12	2001-11-27	Expanse Networks, Inc.	Advertisement auction system
US20050193020A1 (en) *	1999-12-13	2005-09-01	Roy Shkedi	Descriptive-profile mercantile method

Also Published As

Publication number	Publication date
WO2008010954A3 (en)	2009-04-02
CN101490706A (en)	2009-07-22
CA2657925A1 (en)	2008-01-24
AU2007275806A1 (en)	2008-01-24
JP2009545026A (en)	2009-12-17
KR20090037892A (en)	2009-04-16
WO2008010954A2 (en)	2008-01-24
AU2007275806A2 (en)	2009-02-19
EP2044564A2 (en)	2009-04-08

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Legal Events

Date	Code	Title	Description
2009-03-06	PUAI	Public reference made under article 153(3) epc to a published international application that has entered the european phase	Free format text: ORIGINAL CODE: 0009012
2009-04-08	17P	Request for examination filed	Effective date: 20090216
2009-04-08	AK	Designated contracting states	Kind code of ref document: A2 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR
2009-04-08	AX	Request for extension of the european patent	Extension state: AL BA HR MK RS
2009-05-06	R17D	Deferred search report published (corrected)	Effective date: 20090402
2009-06-03	RIC1	Information provided on ipc code assigned before grant	Ipc: G06Q 10/00 20060101AFI20090427BHEP
2010-03-10	DAX	Request for extension of the european patent (deleted)
2010-12-22	A4	Supplementary search report drawn up and despatched	Effective date: 20101118
2011-09-02	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN
2011-10-05	18D	Application deemed to be withdrawn	Effective date: 20110201