US20100121867A1 - System and method for distributing editorial content on the web with references and indicators - Google Patents

System and method for distributing editorial content on the web with references and indicators Download PDF

Info

Publication number
US20100121867A1
US20100121867A1 US12/554,518 US55451809A US2010121867A1 US 20100121867 A1 US20100121867 A1 US 20100121867A1 US 55451809 A US55451809 A US 55451809A US 2010121867 A1 US2010121867 A1 US 2010121867A1
Authority
US
United States
Prior art keywords
editorial content
targeting information
references
web
editorial
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
US12/554,518
Other languages
English (en)
Inventor
Karl Gosejacob
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to US12/554,518 priority Critical patent/US20100121867A1/en
Priority to PCT/US2009/064118 priority patent/WO2010056798A1/fr
Publication of US20100121867A1 publication Critical patent/US20100121867A1/en
Abandoned legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation

Definitions

  • the present invention relates generally to the Internet or World Wide Web (hereinafter “the Web”), and, more particularly, to publishing editorial content thereon.
  • the Web World Wide Web
  • the present invention meets these and other needs by providing methods, systems, apparatuses, and computer program products for distributing to Web pages at first references to or indicators for editorial content as links, rather than the content itself, if and when the interests targeted by the editorial content and by the Web pages match, and rendering respective editorial content on subsequent request by the links, together with relevant ads
  • a method for displaying on the Web references to or indicators for editorial content includes (1) receiving a request for a Web page, (2) rendering the Web page, (3) transmitting a request for editorial content, the request including targeting information for the Web page, (4) receiving references to or indicators for editorial content, the references or indicators resulting from a comparison of the targeting information for the Web page with targeting information for stored editorial content, (5) displaying the references or indicators on the Web page as links, and (6) rendering editorial content on request through the links, together with received ads resulting from a comparison of targeting information for the rendered editorial content with targeting information for ads.
  • a method for distributing for the Web references to or indicators for editorial content in relation to stored editorial content includes (1) receiving a request for editorial content, the request including targeting information for a Web page, (2) comparing the targeting information for the Web page with targeting information for the stored editorial content to obtain references to or indicators for editorial content, (3) transmitting the references to or indicators for editorial content to be displayed as links, (4) receiving a request for editorial content associated with a link, and (5) transmitting the editorial content associated with the link, together with received ads resulting from a comparison of targeting information for the associated editorial content with targeting information for ads.
  • a method for serving ads to be displayed with editorial content on the Web includes (1) receiving a request for ads to be rendered with editorial content, (2) comparing targeting information for the editorial content with targeting information for stored ads, and (3) transmitting relevant ads obtained as a result of said comparing step.
  • FIG. 1 illustrates a state diagram of systems interacting in placing references to or indicators for relevant editorial content on a Web page as links, and rendering respective content on request by the links, together with relevant ads.
  • FIG. 2 illustrates references to magazine or newspapers articles for placement on a Web page as links.
  • FIG. 3 illustrates indicators for brands mentions in editorial content for placement on a Web page as links.
  • FIG. 4 illustrates indicators for sources of editorial content mentioning a given brand for placement on a Web page as links.
  • FIG. 5 illustrates an indicator for brand mention with a representation for a document in a Web index, the indicator being linked to the indexed document, and a hint at the brand mention rendered together with the indexed document.
  • FIG. 6 illustrates an example of a computer system for use with the present invention.
  • the present invention is directed to methods, systems, apparatuses, and computer program products, e.g., data formats or systems components, for distributing references to and indicators for editorial content at first, and subsequently respective editorial content together with ads.
  • the following description is presented to enable a person having ordinary skill in the art to implement and utilize the invention. Modifications to the disclosed embodiments will be apparent to those skilled in the art, and the general principles set forth below may be applied to other embodiments and applications. Thus, the present invention is of course not intended to be limited to the embodiments shown, and the inventor regards his invention as any patentable subject matter described.
  • FIG. 1 is a diagram of an editorial content distributing environment according to one example embodiment.
  • the systems operations shown are performed at runtime, i.e., this diagram of requests and responses is commutative to considerable extent.
  • the systems interactions may be performed equivalently with different systems and respective messages.
  • system of the present invention may be suitably connected via data links and over an intranet or the Internet.
  • a variety of conventional communications media and protocols may be used for data links, such as a connection to an Internet Service Provider (ISP) over a local loop as is typically used in connection with standard modem communication, cable modem, Dish networks, Integrated Services Digital Network (ISDN), Digital Subscriber Line (DSL), or various wireless communication methods.
  • ISP Internet Service Provider
  • ISDN Integrated Services Digital Network
  • DSL Digital Subscriber Line
  • the environment shown in FIG. 1 includes a Web client 110 , being rendered with a Web page from a Web page server 120 in response 121 to any request from Web client 110 .
  • the client 110 sends a request 111 to a content distribution server 130 with targeting information for the Web page.
  • the response 131 to request 111 are references to or indicators for editorial content on the content distribution server.
  • the targeting information for the Web page sent to the server 130 has been compared with targeting information for the editorial content on the server 130 , such that references or indicators are for relevant editorial content.
  • the references or indicators are links: On request 112 of a reference or an indicator a request 132 for relevant ads is sent to an ads server 140 with targeting information for the requested editorial content.
  • response 133 When response 133 is sent to the client 110 the targeting information for the requested editorial content has been compared with targeting information for ads on the server 140 , such that request 132 is responded with relevant ads 141 for being rendered together with the requested editorial content. Moreover, when response 133 is sent, relevant ads are placed with the requested editorial content.
  • the result of a comparison of target information for editorial content and target information for a Web page may be considered a percentage of relevance of some editorial content in relation to the Web page. For example, let some editorial content be attributed with n keywords of targeting information and let m ⁇ n of those keywords be attributed to the Web page. Then the fraction m/n is the percentage of relevance.
  • editorial content and a Web page may have been complemented with targeting information by the respective publisher prior to the runtime comparison, i.e., in a batch process, as described herein. With relevant ads the numerator in the percentage of relevance can be the number of keywords of targeting information for an ad.
  • Web page server 120 is run for or by an owner of consumer brands, and thus Web client 110 is used by a consumer interested in the branded offerings propagated in respective Web pages.
  • Web pages would contain or would be complemented with targeting information as to consumer interest in relation to the branded offerings.
  • Web page server 120 Another example of a Web page server 120 is run for creating and sharing user-generated content, e.g., in maintaining a community for questions and answers by Web users.
  • Web pages contain keywords in or as tags for user-generated content, e.g., questions and answers as targeting information.
  • Web page server 120 is run by the publisher of a Web search engine.
  • Web pages contain search results in response to search queries.
  • One example of a content distribution server 130 is run for or by a publisher of newspapers or magazines, and the content to be distributed is or may be edited for newspapers or magazines. In this case editorial content would be tagged with targeting information, such as keywords for special interests. There are numerous well-known practices for such tagging, e.g., for archiving purposes.
  • a content distribution server 130 is run for or by the publisher of a Web search engine.
  • the editorial content comprises representations of documents in a Web index, the documents being captured by Web crawling.
  • One representation format is given by browser title, snippet from and unified resources identifier (URI) of the document to be represented.
  • Other representations contain the publisher or the source of the document, e.g., with search engines for news on the Web.
  • the Web search engine may be specialized, e.g., to a special interest, such as capital goods for factory automation.
  • Yet another example of a content distribution server 130 is run for a by a retailer of products.
  • the editorial content comprises products information or content of products catalogues.
  • products information already contains or would be complemented with targeting information.
  • the environment may involve, in principle, three parties or business roles: The publisher of Web pages with Web page server 120 , the publisher of editorial content with content distribution server 130 , and the ads distributing agent with ads server 140 .
  • the editorial content publisher would have contracts with the Web pages publisher and the ads distribution agent.
  • the editorial content publisher would supply the Web pages publisher with executable code for implementation in respective Web pages, such that request 111 is performed.
  • the Web pages publisher would be compensated by the editorial content publisher with a share of ad revenues, the ad revenues being achieved by placing ads with requested editorial content.
  • the editorial content publisher predominantly orchestrates the business environment, not the ads agent.
  • the three parties characterized should agree on interfaces for the operations described in FIG. 1 .
  • Technologically, standards for such interfaces are provided by the documentation of the Internet Engineering Task Force (IETF).
  • IETF Internet Engineering Task Force
  • the three parties characterized do not have to exchange their know-how as to matching targeting information—for Web pages, editorial content, and ads, respectively.
  • the role of the editorial content publisher may be shared among several such publishers, i.e., the role may be taken by a contractual network or joint-venture of such publishers.
  • the role of the Web pages publisher may as well be shared among several publishers, e.g., may be taken by an advertising network.
  • FIGS. 2-5 illustrate references to or indicators for editorial content to be distributed on the Web, according to example embodiments.
  • such references would be implemented as Inline Frame (IFrame) widgets.
  • Irame Inline Frame
  • FIG. 2 illustrates references 220 to articles as for magazines or newspapers on a Web page 210 rendered by a Web page server 120 .
  • the references comprise article titles and sources names (e.g., Article Title: Carly Smithson Leaves American Idol; Source Name: People).
  • the references are for browsing with buttons 230 .
  • each reference is a link to respective editorial content.
  • an article would be rendered on request of the link.
  • the references may also comprise publisher names and URI.
  • References 220 may be ranked in accordance with a percentage of relevance similar to as described above.
  • FIG. 3 illustrates indicators 320 for brand mention in editorial content (e.g., GUCCI) to be distributed by a server 130 on a Web page 310 rendered by a Web page server 120 .
  • the indicators comprise brand names and number of mentions, ranked by number of mentions.
  • the indicators are for browsing with buttons 330 .
  • each indication is a link.
  • the editorial content comprises a Web index, and each indicator is linked to a list of documents in the Web index mentioning the respective brand. Several mentions of a brand in one document would be counted as one mention by a document in the index.
  • brand mentions may be ranked according to a principal Eigenvector of the matrix of coinciding mentions of pairs of brands in editorial content.
  • An indexed document can be indexed together with the brands mentioned in the document based on identifications for a brand.
  • Brand identifications can be edited with a brands management system, i.e. set, refined, altered or deleted.
  • a brands management system may comprise a database representing the relationships between brand names, market segments, brand owners, claims, or additional brand attributes which distinguish one brand from other brands (e.g., GUCCI and luxury goods). With each brand the attributes would be used in establishing the Web index such that documents are indexed together with the brands mentioned. A brand may remain non-distinctive even with brand attributes; in such cases, a brand would be excluded from being indexed together with a document mentioning the brand name.
  • a brands management system would interface with the indexing system for the Web index.
  • FIG. 4 illustrates indicators 420 for mentions of a given brand to be distributed by a server 130 on a Web page 410 rendered by a Web page server 120 .
  • the given brand is represented by a logo.
  • the indicators are for browsing with buttons 430 .
  • each indicator is a link.
  • the editorial content comprises a Web index and each indicator is linked to a list of documents mentioning the given brand, in which the linked document mentioning the brand is marked. Sources mentioning a given brand with indicators 420 may be ranked according to a percentage of relevance similar to as described above.
  • Sources may be identified by source names or unified resource identifiers (URI), and the sources may be edited with a sources management system, i.e. set, refined, altered or deleted.
  • a sources management system may comprise a database representing the relationships between source names, market segments, source publishers, or additional source attributes which distinguish one source from other sources, e.g., People and celebrity magazines.
  • a sources management system would interface with the indexing system for the Web index.
  • Attributes to be used in references to or indicators for editorial content may be edited with an attributes management system, i.e. set, refined, altered or deleted, and documents containing such attributes may be indexed together with the attributes.
  • An attributes management system may comprise a database representing relationships between editorial content and content description terms which do not already occur in the content, e.g., automotive with content referring to specific cars. An attributes management system would interface with the indexing system for the Web index.
  • FIG. 5 illustrates an indicator 530 for brands mention with the representation 520 of a document in a Web index on a Web page 510 to be rendered by a Web server 120 .
  • the Web page is a results page of a search engine.
  • the mention of a brand name in an indexed document would only show in a state-of-the-art representation of an indexed document if the brand name occurs in the search query.
  • the mention of one or more brands surfaces only with the indicator 530 .
  • the indicator presents the names of the brands mentioned in the document.
  • the indicator presents logos for the mentioned brands. As shown in the illustration each brand as presented in the indicator is a link to the mentioning document, such that on click 540 the mentioning document 550 is rendered.
  • the document is rendered with a hint 560 at the brand mention.
  • the hint could be, e.g., “Editorially mentioned: GUCCI.”
  • 550 could have a graphical design as well.
  • the document would be rendered with a mark 570 at one or each instance of mention of the respective brand.
  • the indication of a brand with indicator 530 could be booked by or for the brand owner and the presentation of the brand or the click 540 would be billed. The presentation of a brand mention may as well be booked if the respective brand is the only brand mentioned in the indexed document.
  • brand has been defined numerously in the academic world. Yet, a practitioner's view is more relevant for the present invention. The following quotation is from an April 2004 Interbrand brochure entitled What is a Brand? “The visual distinctiveness of a brand may be a combination of any of the following: name, letters, numbers, a symbol, a signature, a shape, a slogan, a color, a particular typeface. But the name is the most important element of the brand as its use in language provides a universal reference point. The name is also the one element of the brand that should never change. All other elements can change over time . . . , but the brand name should be . . . as constant as the northern star.” With this rational, brand names and brand claims, and additional textual identifications are a solid base for detecting brand mention in editorial content.
  • the present invention or any part(s) or function(s) thereof, including but not limited to Web page server 120 , content distribution server 130 , and ads server 140 may be implemented using hardware, software, or a combination thereof, and may be implemented in one or more computer systems or other processing systems.
  • Useful machines for performing some or all of the operations of the present invention include digital computers or similar devices.
  • the present invention is directed toward one or more computer systems equipped to carry out the functions described herein. An example of such computer system 600 is shown in FIG. 6 .
  • the computer system 600 includes at least one processor 604 .
  • the processor 604 is connected to a communication infrastructure 606 (e.g., a communications bus or a network), which is in communication with, inter alia, a browser 636 connected to an internet or intranet.
  • a communication infrastructure 606 e.g., a communications bus or a network
  • a browser 636 connected to an internet or intranet.
  • the computer system 600 also includes a display interface 602 that forwards graphics, text, and other data from the communication infrastructure 606 (or from a frame buffer (not shown)) for display on a display unit 630 or on a browser 632 connected to an intranet or internet.
  • the computer system 600 also includes a main memory 608 , which preferably is a random access memory (RAM), and may also include a secondary memory 610 .
  • the secondary memory 610 may include, for example, a hard disk drive 612 and/or a removable storage drive 614 (e.g., a floppy disk drive, an optical disk drive, and the like).
  • the removable storage drive 614 reads from and/or writes to a removable storage unit 618 in a well-known manner.
  • the removable storage unit 618 may be, for example, a floppy disk, an optical disk, and the like, which is written to and read by the removable storage drive 614 .
  • the removable storage unit 618 includes a computer-usable storage medium having stored therein computer software and/or data.
  • the secondary memory 610 may include other similar devices for allowing computer programs or other instructions to be loaded into the computer system 600 .
  • Such devices may include a removable storage unit 622 and an interface 620 (e.g., a program cartridge); a removable memory chip, and an associated memory socket; and other removable storage units 622 and interfaces 620 that allow software and data to be transferred from the removable storage unit 622 to the computer system 600 .
  • the computer system 600 may also include a communications interface 624 , which allows software and data to be transferred between the computer system 600 and external devices (not shown).
  • Examples of the communications interface 624 may include a modem, a network interface (e.g., an Ethernet card), a communications port, a Personal Computer Memory Card International Association (“PCMCIA”) interface, and the like.
  • Software and data transferred via the communications interface 624 are in the form of signals 628 , which may be electronic, electromagnetic, optical or another type of signal that is capable of being received by the communications interface 624 .
  • These signals 628 are provided to the communications interface 624 via a communications path 626 (e.g., a channel).
  • the communications path 626 carries the signals 628 and may be implemented using wire or cable, fiber optics, a telephone line, a cellular link, a radio-frequency (“RF”) link, or the like.
  • RF radio-frequency
  • computer program medium and “computer usable medium” may be used to generally refer to a removable storage unit 618 used with the removable-storage drive 614 , a hard disk installed in the hard disk drive 612 , or the signals 628 , for example.
  • These computer program products provide software to the computer system 600 .
  • the present invention may be implemented or embodied as one or more of such computer program products.
  • Computer programs are stored in the main memory 608 and/or the secondary memory 610 .
  • the computer programs may also be received via the communications interface 624 .
  • Such computer programs when executed, enable the computer system 600 to perform the features of the present invention, as discussed herein.
  • the computer programs when executed, enable the processor 604 to perform the features of the present invention. Accordingly, such computer programs represent controllers of the computer system 600 .
  • the software may be stored in a computer program product and loaded into the computer system 600 using the removable-storage drive 614 , the hard drive 612 , or the communications interface 624 .
  • the control logic when executed by the processor 604 , causes the processor 604 to perform the functions of the present invention as described herein.
  • the present invention is implemented primarily in hardware using, for example, hardware components such as application-specific integrated circuits (“ASICs”). Implementation of such a hardware arrangement so as to perform the functions described herein will be apparent to persons skilled in the relevant art(s).
  • ASICs application-specific integrated circuits
  • the present invention is implemented using a combination of both hardware and software.
  • Computer modules may carry out various features of the present invention.
US12/554,518 2008-11-12 2009-09-04 System and method for distributing editorial content on the web with references and indicators Abandoned US20100121867A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US12/554,518 US20100121867A1 (en) 2008-11-12 2009-09-04 System and method for distributing editorial content on the web with references and indicators
PCT/US2009/064118 WO2010056798A1 (fr) 2008-11-12 2009-11-12 Système et procédé pour distribuer un contenu éditorial sur le web avec des références et des indicateurs

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11364308P 2008-11-12 2008-11-12
US12/554,518 US20100121867A1 (en) 2008-11-12 2009-09-04 System and method for distributing editorial content on the web with references and indicators

Publications (1)

Publication Number Publication Date
US20100121867A1 true US20100121867A1 (en) 2010-05-13

Family

ID=42166153

Family Applications (1)

Application Number Title Priority Date Filing Date
US12/554,518 Abandoned US20100121867A1 (en) 2008-11-12 2009-09-04 System and method for distributing editorial content on the web with references and indicators

Country Status (2)

Country Link
US (1) US20100121867A1 (fr)
WO (1) WO2010056798A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150213516A1 (en) * 2014-01-25 2015-07-30 Leo Jeremias Computer system for displaying video ads on web pages
US9237386B2 (en) * 2012-08-31 2016-01-12 Google Inc. Aiding discovery of program content by providing deeplinks into most interesting moments via social media
US10911390B2 (en) 2013-02-08 2021-02-02 Google Llc Methods, systems, and media for presenting comments based on correlation with content

Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6098065A (en) * 1997-02-13 2000-08-01 Nortel Networks Corporation Associative search engine
US20020152245A1 (en) * 2001-04-05 2002-10-17 Mccaskey Jeffrey Web publication of newspaper content
US20030200507A1 (en) * 2000-06-16 2003-10-23 Olive Software, Inc. System and method for data publication through web pages
US20040059708A1 (en) * 2002-09-24 2004-03-25 Google, Inc. Methods and apparatus for serving relevant advertisements
US20060259455A1 (en) * 2002-09-24 2006-11-16 Darrell Anderson Serving advertisements based on content
US20070061331A1 (en) * 2005-09-14 2007-03-15 Jorey Ramer Presenting sponsored content on a mobile communication facility
US20070250468A1 (en) * 2006-04-24 2007-10-25 Captive Traffic, Llc Relevancy-based domain classification
US20070276733A1 (en) * 2004-06-23 2007-11-29 Frank Geshwind Method and system for music information retrieval
US20080215429A1 (en) * 2005-11-01 2008-09-04 Jorey Ramer Using a mobile communication facility for offline ad searching
US20080275785A1 (en) * 2007-05-03 2008-11-06 Utbk, Inc. Systems and Methods to Provide advertisements for Real Time Communications

Patent Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6098065A (en) * 1997-02-13 2000-08-01 Nortel Networks Corporation Associative search engine
US20030200507A1 (en) * 2000-06-16 2003-10-23 Olive Software, Inc. System and method for data publication through web pages
US20020152245A1 (en) * 2001-04-05 2002-10-17 Mccaskey Jeffrey Web publication of newspaper content
US20040059708A1 (en) * 2002-09-24 2004-03-25 Google, Inc. Methods and apparatus for serving relevant advertisements
US20060259455A1 (en) * 2002-09-24 2006-11-16 Darrell Anderson Serving advertisements based on content
US20070276733A1 (en) * 2004-06-23 2007-11-29 Frank Geshwind Method and system for music information retrieval
US20070061331A1 (en) * 2005-09-14 2007-03-15 Jorey Ramer Presenting sponsored content on a mobile communication facility
US20080215429A1 (en) * 2005-11-01 2008-09-04 Jorey Ramer Using a mobile communication facility for offline ad searching
US20070250468A1 (en) * 2006-04-24 2007-10-25 Captive Traffic, Llc Relevancy-based domain classification
US20080275785A1 (en) * 2007-05-03 2008-11-06 Utbk, Inc. Systems and Methods to Provide advertisements for Real Time Communications

Non-Patent Citations (8)

* Cited by examiner, † Cited by third party
Title
CNET1, CNET Review of MacBook, PDF of web page from internet archive waybackmachine, dated October 15, 2007 *
CNET2, Clicked through "HP Pavilion HDX" link from CNET1, same as above *
CNET3, Ad Feedback Survey, same as above *
CNET4, CNET Index of Reviews, same as above *
CNET5, CNET listing of Reviews, same as above except date, October 14, 2007 *
GoogleGuide, making search even easier, 11-02-2007 (verified by web.archive.org), www.googleguide.com/results_page.html *
GoogleNews1, Sample page of Google News from March 22, 2005 captured from internet archive wayback machine, http://news.google.com *
SEObook, Search Engine Markinet Glossary, 10-23-2006 (verified by web.archive.org), www.seobook.com/glossary/ *

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9237386B2 (en) * 2012-08-31 2016-01-12 Google Inc. Aiding discovery of program content by providing deeplinks into most interesting moments via social media
US11144557B2 (en) 2012-08-31 2021-10-12 Google Llc Aiding discovery of program content by providing deeplinks into most interesting moments via social media
US11741110B2 (en) 2012-08-31 2023-08-29 Google Llc Aiding discovery of program content by providing deeplinks into most interesting moments via social media
US10911390B2 (en) 2013-02-08 2021-02-02 Google Llc Methods, systems, and media for presenting comments based on correlation with content
US11689491B2 (en) 2013-02-08 2023-06-27 Google Llc Methods, systems, and media for presenting comments based on correlation with content
US20150213516A1 (en) * 2014-01-25 2015-07-30 Leo Jeremias Computer system for displaying video ads on web pages

Also Published As

Publication number Publication date
WO2010056798A1 (fr) 2010-05-20

Similar Documents

Publication Publication Date Title
US10437900B2 (en) Internet search results annotation for missing search terms in referenced webpages and descendant webpages
US9811835B2 (en) Metadata-enabled dynamic updates of online advertisements
Berthon Marketing communication and the world wide web
JP5445979B2 (ja) オンライン環境における、主たる製品ドキュメント情報からの補充的製品コンテンツの決定及び主たる製品ドキュメント情報に関連する補充的製品コンテンツの提供
US7428504B2 (en) Method and system for organizing and disseminating information on products featured in entertainment productions
JP4150415B2 (ja) ドキュメントデータ表示処理方法、ドキュメントデータ表示処理システム及びドキュメントデータ表示処理用のソフトウェアプログラム
WO2012002351A1 (fr) Dispositif de traitement d'informations, procédé de traitement d'informations, programme de traitement d'informations et support d'enregistrement sur lequel est enregistré un programme de traitement d'informations
US20050086109A1 (en) Methods and apparatus for posting messages on documents delivered over a computer network
US20080300980A1 (en) Method and system of synchronizing data processed through web widgets distributed across network nodes
KR101091349B1 (ko) 유무형 상품의 정보, 리뷰를 웹 및 에스엔에스(ｓｎｓ)를 통해 전파, 공유하는 방법
CN101147168A (zh) 改进广告审批
CN102682393A (zh) 使用过去搜索查询确定广告目标信息和/或广告创意信息
US11704372B2 (en) Systems and methods for selective distribution of online content
US20130275858A1 (en) Information processing device
US20100121867A1 (en) System and method for distributing editorial content on the web with references and indicators
AU2009236231B2 (en) Website advertising inventory
KR20200065781A (ko) 판매상품용 홍보영상 제작 연계 시스템
US20090259627A1 (en) Keeping popular advertisements active
JP2009069346A (ja) サービス利用ポイント流通と連動する電子広告配信装置
JP2017091054A (ja) 広告システム及び広告配信方法
JP2008269537A (ja) 関連性のある広告を供給するための方法及びシステム
JP5744546B2 (ja) 広告管理サーバ
KR20040087233A (ko) 뉴스 키워드를 이용한 광고정보 제공 방법 및 시스템
KR20190064886A (ko) 광고 콘텐츠 공유 플랫폼 및 이를 통해 제공되는 광고 콘텐츠를 이용한 이벤트 제공 방법
KR20120088509A (ko) 온라인 광고 설정 방법 및 그 시스템

Legal Events

Date Code Title Description
STCB Information on status: application discontinuation

Free format text: ABANDONED -- FAILURE TO RESPOND TO AN OFFICE ACTION