US20110178889A1 - A method, medium, and system for allocating a transaction discount during a collaborative shopping session - Google Patents
A method, medium, and system for allocating a transaction discount during a collaborative shopping session Download PDFInfo
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- US20110178889A1 US20110178889A1 US12/690,553 US69055310A US2011178889A1 US 20110178889 A1 US20110178889 A1 US 20110178889A1 US 69055310 A US69055310 A US 69055310A US 2011178889 A1 US2011178889 A1 US 2011178889A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/04—Billing or invoicing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0605—Supply or demand aggregation
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Definitions
- the present invention relates to the field of online shopping systems and, more particularly, to a collaborative online shopping system.
- Shopper A and Shopper B both have accounts for shopping at the same online retailer. Both shoppers have a stored shopping cart with a couple of product items, intending to make their purchases when the value of their respective shopping carts qualifies for a discounted shipping rate. Unless Shopper A and Shopper B explicitly share information about their stored shopping carts, which must occur outside of the shopping Website (e.g., lists the contents in an email or telephone call), neither will be aware that the combination of their two shopping carts qualifies for discounted shipping. Simply, the online shopping system does not “know” that Shopper A knows Shopper B or that either shopper may be interested in combining their purchases.
- this system allows multiple users to aggregate selected product items into a single purchase with a single vendor and even split costs, it does not support a social network structure between the shoppers or the use of a universal shopping cart. Nor does this system support the ability for one shopper to apply a coupon or promotion code to the purchase to be shared among the shoppers, a very common reason shoppers combine purchases or purchase additional items. Further, a shopper viewing another shopper's shopping cart, any actions that the viewing shopper may want to take such as creating a copy of the shopping cart for their own purposes must be reiterated manually.
- a collaborative shopping group can be established within a social networking web site. This initially established group can consist of individuals with whom the establishing user has a social networking affiliation. After an initial establishment of the collaborative shopping group, each individual within the group is able to add additional individuals to the collaborative shopping group.
- a shared shopping cart can be established for the collaborative shopping group.
- a set of different members of the collaborative shopping group can individually and independently add items from a set of different e-commerce sites to the shared shopping cart.
- Each of the different e-commerce sites can have a unique URL and can be independently owned and operated from the social networking site and from each other. An e-commerce purchase of items in the shared shopping cart can be completed.
- the completed e-commerce purchase can receive a transaction discount greater than or equal to a sum of discounts that would have resulted from discrete purchases of the items of the shared shopping cart by the individuals of the collaborative shopping group.
- use of the collaborative shopping group saves group members money, which may be due to bulk discounts, shipping discounts, combination purchasing discounts, reward program discounts, and the like. Outside of the collaborative shopping group, none of the individual members or individual purchases may have quantified for the discounts received by the group.
- a shared shopping cart can be established for use by a set of different collaborative shoppers.
- Each of the collaborative shoppers can individually and independently add items from at least one e-commerce site via a shopper-specific browser interface to the collaborative shared shopping cart.
- Any of the collaborative shoppers can select a sale finalization action via their browser interface.
- each of the collaborative shoppers of the plurality can confirm whether that shopper elects to finalize a sale of the items in the collaborative shared shopping cart. Only when each of the collaborative shoppers has finalized the sale of items in the collaborative shopping cart, will a purchasing transaction commence. This action can purchase the items in the collaborative shared shopping cart from the e-commerce sites.
- a shared cart transactional discount can be provided for the purchase of the collaborative shared shopping cart items. This discount can be greater than or equal to a sum of transactional discounts that would have been granted where the collaborative shared shopping cart items purchased separately as individual specific discrete transactions.
- each of the different collaborative shoppers can pay a shopper specific amount for the items which that shopper placed in the collaborative shopping cart. The shopper specific amount will not exceed an amount that would have been paid where the items purchased separately by the shopper as an individual specific discrete transaction.
- Each of the purchased items can be shipped to postal/mail/other addresses specified by the different collaborative shoppers.
- FIG. 1 is a schematic diagram illustrating a system that enables shoppers to make collaborative purchases from multiple online retailers participating in a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- FIG. 2 is a block diagram illustrating the basic data flows involving the SSC controller in accordance with an embodiment of the inventive arrangements disclosed herein.
- FIG. 3 is a flow chart of a method describing the initial aggregation of data for presentation to a shopper within the social shopping interface of a socially collaborative shopping system in accordance with an embodiment of the inventive arrangements disclosed herein.
- FIG. 4 is a flow chart of a method describing the creation of a shared SSC within socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- FIG. 5 is a flow chart of a method describing the handling of promotions by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- FIG. 6 is a flow chart of a method describing performance of a collaborative purchase by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- FIG. 7 is a flow chart of a method describing the handling of incentives within a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- FIG. 8 is a collection of examples illustrating the interaction of the socially collaborative shopping system with a social networking site in accordance with embodiments of the inventive arrangements disclosed herein.
- the present invention discloses a solution that incorporates social relationships within the shopping experience provided by an online shopping system.
- a shopper can define a network of social relationships to other shoppers that the socially collaborative shopping system can utilize when providing the shopper with shopping-related information, such as recommendations and alert notifications.
- Multiple shoppers can create a shared social shopping cart (SSC) to make a collaborative purchase of their product items.
- SSC shared social shopping cart
- the collaborative purchase of the SSC can be treated as a single logical transaction with the socially collaborative shopping system disseminating the purchase information to the specific online retailers involved.
- online retailers can establish incentive models within the socially collaborative shopping system for rewarding shoppers who positively affect their sales.
- aspects of the present invention may be embodied as a system, method or computer program product. Accordingly, aspects of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.) or an embodiment combining software and hardware aspects that may all generally be referred to herein as a “circuit,” “module” or “system.” Furthermore, aspects of the present invention may take the form of a computer program product embodied in one or more computer readable medium(s) having computer readable program code embodied thereon.
- the computer readable medium may be a computer readable signal medium or a computer readable storage medium.
- a computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing.
- a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction handling system, apparatus, or device.
- a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof.
- a computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction handling system, apparatus, or device.
- Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
- Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like and conventional procedural programming languages, such as the “C” programming language or similar programming languages.
- the program code may run entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server.
- the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider).
- LAN local area network
- WAN wide area network
- Internet Service Provider an Internet Service Provider
- These computer program instructions may also be stored in a computer readable medium that can direct a computer, other programmable data processing apparatus, or other devices to function in a particular manner, such that the instructions stored in the computer readable medium produce an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
- the computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which run on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
- FIG. 1 is a schematic diagram illustrating a system 100 that enables shoppers 104 , 109 , and 114 to make collaborative purchases from multiple online retailers 175 participating in a socially collaborative shopping system 120 in accordance with embodiments of the inventive arrangements disclosed herein.
- shoppers 104 , 109 , and 114 can utilize a social shopping interface 107 , 112 , and 117 to share social shopping cart (SSC) data 170 over a network 195 to collectively make purchases from online retailers 175 associated with the socially collaborative shopping system 120 .
- SSC social shopping cart
- Shoppers 104 , 109 , and 114 can access the social shopping interface 107 , 112 , and 117 from a client device 105 , 110 , and 115 .
- the client device 105 , 110 , and 115 can represent a variety of computing devices, such as a personal computer or a network-enabled mobile phone.
- the social shopping interface 107 , 112 , and 117 can correspond to a software application that allows shoppers 104 , 109 , and 114 to perform a variety of operations within the socially collaborative shopping system 120 via network 195 .
- the social shopping interface 107 , 112 , and 117 can utilize a variety of technologies capable of interacting with a service-oriented architecture (SOA) environment 102 .
- SOA service-oriented architecture
- Examples of operations that can be performed by the shoppers 104 , 109 , and 114 can include, but are not limited to, a single shopper 104 , 109 , or 114 making purchases from one or more online retailers 175 , multiple shoppers 104 , 109 , and 114 making a single collaborative purchase from one or more online retailers 175 , defining a social shopping network 164 of other shoppers 104 , 109 , or 114 , creating shopping alerts based on their social shopping network 164 , and the like.
- Use of the socially collaborative shopping system 120 can require a shopper 104 , 109 , and 114 to be registered. Registration of a shopper 104 , 109 , and 114 can include the collection and storage of shopper data 160 .
- Shopper data 160 can represent information entered by a shopper 104 , 109 , and/or 114 that supports functions of the socially collaborative shopping system 120 . Aside from standard identifying information (i.e., username and password), the shopper data 160 can also include alert definitions 162 , user preferences 163 , and a social shopping network 164 .
- Alert definitions 162 can represent a set of conditions that, when met, prompt the socially collaborative shopping system 120 to send a notification to the shoppers 104 , 109 , or 114 .
- the user preferences 163 can represent user-configurable settings affecting how the socially collaborative shopping system 120 performs specific functions either for or in reference to the shoppers 104 , 109 , or 114 .
- the alert definitions 162 can provide an ability to set up a passive mode listening for alerts from other shopping carts.
- a shopper 104 may set up an alert (definitions 162 ) to buy a designated item, but this shopper 104 may not want to research for a good deal for that item.
- Shopper 104 can set up an alert on the item, where he/she receives an alert whenever someone else in his/her social shopping network 164 (e.g., shopper 109 , shopper 114 ) finds a shopping deal for the designated item.
- one type of alert permits a deal to come to the shopper 104 rather than forcing the shopper 104 to find the deal.
- the social shopping network 164 can represent a listing of other registered shoppers 104 , 109 , and/or 114 that a shopper 104 , 109 , or 114 has identified a relationship to, similar to a “friends” or “buddy” list.
- the social shopping network 164 can be configured to support a variety of information and/or relationships per the implementation of the socially collaborative shopping system 120 .
- the socially collaborative shopping system 120 can represent the hardware and/or software for a computing system capable of supporting the operations initiated within the social shopping interfaces 107 , 112 , and 117 by the shoppers 104 , 109 , and 114 , and interacting with one or more online retailers 175 , social networking systems 185 , and/or non-retailer services 190 within a service-oriented architecture (SOA) environment 102 .
- SOA service-oriented architecture
- the socially collaborative shopping system 120 can access online retail services 177 of its participating online retailers 175 , interact with a SSC widget 187 supported by social networking systems 185 , and exchange data with other non-retailer services 190 .
- the online retailers 175 can represent entities having Web-based systems for selling product items.
- An online retailer 175 can be a business that operates only electronically, such as a small business, or a business that maintains an electronic store in addition to physical stores.
- Online retail services 177 provided by online retailers 175 can include, but are not limited to, conventional shopping carts, inventory information, in-store availability of products, access to data 182 and 183 contained in an associated data store 180 , and the like.
- Online retailers 175 can include location based inventory retailers, who make their inventory available online. That is, advances in location awareness technologies and inventory management have permitted many physical storefront retailers to advertise their inventory online. In such a case, shoppers 104 , 109 , 114 can be notified when a person in their network 164 is close to a physical store that has an item in their SSC, so that that person can pick-up the item for the shopper 104 , 109 , 114 in question. When an item is picked up for a collaborator, the SSC of the person for whom the item is intended can be altered to prevent multiple inadvertent purchases of the same item. In one embodiment, updates can occur in real-time or near real-time. In one embodiment, this feature can be implemented using location awareness capabilities of mobile devices carried by people in the network 164 .
- the SSC widget 187 can represent a software component that can display SSCs and/or provide limited functionalities of the socially collaborative shopping system 120 within an interface of the social networking system 185 such as FACEBOOK, MYSPACE, or ORKUT.
- Members of the social networking system 185 using the SSC widget 187 need only have a social relationship with another member who is registered with the socially collaborative shopping system 120 .
- Member Y who is not registered with the socially collaborative shopping system 120 , can use the SSC widget 187 to view information about their friend, Member J, who is registered.
- information sharing can be controlled by individual users in a network 164 (e.g., shopper 104 , 109 , 114 ) while required security and rules mechanisms are provided by the system 100 .
- the system 100 provides an ability for retailers to extend their list of target shoppers 104 , 109 , 114 by not only focusing on existing customers, but also collaborators who are networked (via social shopping network 164 ) with existing customers.
- shoppers 104 , 109 , 114 can enable their SSC and their shopping history with their collaborators to be viewed by various independent retailers (online retailers 175 ).
- the amount of information that can be shared with retailers 175 can be configurable by a shopper 104 , 109 , 114 using access controls and other mechanisms.
- an external access control server such as IBM TIVOLI DIRECTORY SERVER
- the socially collaborative shopping system 120 can restrict access permissions.
- shopper 104 can use his/her SSC to purchase items from Retailer B's (retailer 175 ) Web site.
- Shopper 104 can then configure parameters of system 120 to allow Retailer B to access shopping purchases conducted by shopper 104 and his/her collaborators from other retailers 175 .
- Retailer A can target those shoppers with specific promotions and products, thereby generating increased traffic and revenue from Retailer A's web site.
- targeted group promotions can be conducted by retailers 175 based on social shopping network 164 information. For example, specific promotions can be sent to encourage collaborative or joint shopping sessions between a defined set of individuals. These individuals can be selected based on the retailers 175 analysis from historic shopping transactions. For example, retailer 175 data can suggest that when shopper 104 and shopper 109 collaborate in a shopping session, each tends to make more substantial purchases than when either shops individually. Thus, a group promotion can be established to encourage these two shoppers 104 and 109 to shop together.
- the non-retailer services 190 can represent a variety of other informational services available over the network 195 that are not associated with any specific online retailer 175 .
- the socially collaborative shopping system 120 can request review information for a product item from an independent reporting agency (i.e., consumer reports) to aggregate and present to a shopper 104 , 109 , and/or 114 .
- components of the socially collaborative shopping system 120 can include a SSC controller 125 , a security manager 130 , a social alert handler 132 , a social recommendation engine 135 , a data mining component 137 , a collaborative purchase manager 140 , a social promotion manager 145 , a communications handler 150 , and a data store 155 for storing relevant data.
- the communications handler 150 can represent the hardware and/or software components configured to manage the flow of both internal and external communications traffic.
- External elements herein referred to en masse as “affiliated components”, that communicate with the socially collaborative shopping system 120 can include, but are not limited to, client devices 105 , 110 , and 115 , online retailers 175 , social networking systems 185 , non-retailer services 190 and the like.
- the communications handler 150 can be configured to support the necessary communications protocols as well as utilize pertinent application programming interfaces (APIs) to establish communication pathways with affiliated components 105 , 110 , 115 , 175 , 185 , and 190 .
- APIs application programming interfaces
- the security manager 130 can represent the hardware and/or software elements of the socially collaborative shopping system 120 responsible for ensuring the digital security of data stored within the data store 155 and communications initiated by the communications handler 150 .
- the security manager 130 can utilize a variety of available security technologies as supported by the socially collaborative shopping system 120 , the network 195 , and affiliated components 105 , 110 , 115 , 175 , 185 , and 190 .
- the SSC controller 125 can represent the software component of the socially collaborative shopping system 120 that handles operations involving a shopper's 104 , 109 , and 114 social shopping carts (SSCs).
- a SSC created by the SSC controller 125 can be a modified universal shopping cart.
- SSCs created by the SSC controller 125 can also support a many-to-many purchase relationship between shoppers 104 , 109 , and 114 and the online retailers 175 , herein referred to as shared SSCs.
- shoppers 104 , 109 , and 114 can use a shared SSC to purchase product items for an upcoming party.
- Shopper 1 104 can add decorations from one or more party supply retailers 175 to the shared SSC;
- shopper 2 109 can add tableware from various housewares retailers 175 ;
- shopper n 114 can add cookware from housewares and cookware boutiques 175 .
- shopper n 114 can find a better price at a different online retailer 175 for a product item previously added to the shared SSC by shopper 2 109 . shopper n 114 can then replace the product item added by shopper 2 109 with the same product item from the other online retailer 175 within the shared SSC.
- the SSC controller 125 can be further configured to handle importing the contents of a conventional shopping cart from an online retailer 175 into a SSC structure.
- a shopper 1 104 can create/store a conventional shopping cart while shopping at the Web site of Store D, an online retailer 175 participating with the socially collaborative shopping system 120 . Later, when visiting Store D 175 via the socially collaborative shopping system 120 , the socially collaborative shopping system 120 can detect the existence of shopper 1 's 104 conventional shopping cart and can present shopper 1 104 with the option to import the contents of that shopping cart into a new or existing SSC.
- the SSC controller 125 can include a visibility handler 127 to ensure that shopping information (i.e., purchase histories, SSC contents) associated with a shopper 104 , 109 , and/or 114 are invisible or unavailable for use by specified entities. Limitations as to who can view which pieces or types of information can be stored within the user preferences 163 of the shopper's 104 , 109 , and/or 114 shopper data 160 .
- shopping information i.e., purchase histories, SSC contents
- Limitations as to who can view which pieces or types of information can be stored within the user preferences 163 of the shopper's 104 , 109 , and/or 114 shopper data 160 .
- shopper 1 104 when purchasing a gift for shopper 2 109 , can indicate that shopper 2 109 does not have permission to view the contents of a SSC named “gift” or only certain types of product items contained within any SSC.
- the visibility handler 127 can omit the “gift” SSC from the listing.
- shopper 2 109 can indicate that they do not wish to have purchase information about their SSCs “seen” by a specific online retailer 175 ; any purchase information collected by the socially collaborative shopping system 120 regarding shopper 2 109 and the specific online retailer 175 would not be shared with the specific online retailer 175 .
- the configuration of options for specifying these restrictions can be dependent upon the specific implementation and design of the socially collaborative shopping system 120 .
- the SSC controller 125 can also handle performance of additional user-selectable functions upon existing SSCs (shared or individual) that are currently unavailable in conventional online shopping systems. Examples of these functions can include, but are not limited to, copying another shopper's 104 , 109 , and/or 114 SSC, adding a product item to your SCC from another shopper's 104 , 109 , and/or 114 SSC or wish list, inviting another shopper 104 , 109 , or 114 to make a collaborative purchase of product items, and the like.
- shopper 1 104 can view the wish list of shopper 2 109 for gift ideas. Deciding upon a product item from the wish list, shopper 1 104 can right-click on the product item in shopper 2 's 109 wish list and select an option to add the product item directly to their “gift” SSC. Since shopper 1 104 is purchasing the product item from the wish list of shopper 2 109 , the product item can remain on shopper 2 's 109 wish list, not informing shopper 2 109 that the product item has been bought.
- Shoppers 104 , 109 , and 114 using a shared SSC to make a collaborative purchase need not be members of each others' social shopping networks 164 . That is, the shoppers 104 , 109 , and 114 can simply desire to consolidate their purchases to take advantage of a promotion or increase their purchase power.
- an online retailer 175 can offer a special discount for collaborative purchases made with a shared SSC that includes three or more shoppers 104 , 109 , and/or 114 purchasing their product items. Multiple shoppers 104 , 109 , and/or 114 purchasing product items from the online retailer 175 can indicate that they would like to consolidate their purchases with any other shoppers 104 , 109 , and/or 114 in order to receive the discount.
- All the product items added to the shared SSC can be purchased by the shoppers 104 , 109 , and 114 as one logical transaction handled by the collaborative purchase manager 140 of the socially collaborative shopping system 120 . That is, each shopper 104 , 109 , and 114 can initiate a single purchase transaction for their portion of the shared SSC within the socially collaborative shopping system 120 .
- the collaborative purchase manager 140 can represent the software component configured to distribute the single purchase transaction made to the shared SSC to the corresponding online retailers 175 . The distribution performed by the collaborative purchase manager 140 can occur transparent to the shoppers 104 , 109 , and 114 .
- the collaborative purchase manager 140 can be configured to separate the contents of the shared SSC by online retailer 175 .
- a single purchase order can then be generated for each online retailer 175 that includes the billing and shipping information for each shopper 104 , 109 , and/or 114 having product items in the order. Since multiple shoppers 104 , 109 , and 114 can be involved with the single purchase order sent to each online retailer 175 by the collaborative purchase manager 140 , the online retailers 175 participating in the socially collaborative shopping system 120 can be required to support order splitting. That is, each online retailer 175 can accept a purchase order where the product items are purchased by and shipped to different shoppers 104 , 109 , and/or 114 .
- the treatment of the contents of a shared SSC as a single logical transaction can allow the collaborative purchase manager 140 to apply discounts or other special shopping promotions entered by any shopper 104 , 109 , and/or 114 to the contents of the shared SSC as a whole. That is, each shopper 104 , 109 , and 114 can receive the benefit of the discount or promotion for product items they added to the shared SSC that qualify.
- shopper 2 109 can apply a coupon for a 10% price discount for all product items purchased from Store A 175 to the shared SSC. All product items from Store A 175 contained in the shared SSC, regardless of which shopper 104 , 109 , or 114 added the item, can have its price reduced by 10%.
- the application of discounts and/or promotions to a shared SSC can be performed by the collaborative purchase manager 140 in real-time or near real-time, automatically reducing the purchase totals for each affected shopper 104 , 109 , and/or 114 .
- Functionality of the collaborative purchase manager 140 can be further expanded to provide shoppers 104 , 109 , and/or 114 with additional collaborative purchasing options.
- additional collaborative purchasing options can include, but not limited to, allowing one shopper 104 , 109 , and/or 114 to pay for the entire shared SSC, allowing shoppers 104 , 109 , and/or 114 to pay a flat amount towards the total cost of the shared SSC, allowing shopper 104 , 109 , and/or 114 to pay for another shopper's 104 , 109 , and/or 114 potion of the shared SSC, allowing a shopper 104 , 109 , and/or 114 to purchase a product item in the shared SSC that was selected by another shopper 104 , 109 , and/or 114 , and the like.
- parents can create a shared SSC with their son, who is attending college in another state. When it is time to pay for the product items contained in the shared SSC, the parents can select an option to pay for all the product items that were added to the shared SSC.
- the social alert handler 132 can represent the software component configured to send shoppers 104 , 109 , and 114 alert notifications when changes occur within the socially collaborative shopping system 120 that meet the conditions of their alert definitions 162 (e.g., a specific product item goes on sale).
- the socially collaborative shopping system 120 can allow shoppers 104 , 109 , and 114 to create alert definitions 162 that include conditions based on their social shopping network 164 (i.e., a shopper-shopper alert).
- the means e.g., text message, email, etc.
- the social alert handler 132 to provide alert notifications can correspond to the capabilities of the communications handler 150 .
- shopper 1 104 can be a member of shopper 2 's 109 social shopping network 164 .
- Shopper 2 109 can then create an alert definition 162 requesting an alert whenever shopper 1 104 creates a new SSC.
- the social alert handler 132 detects or receives notification of shopper 1 104 creating a new SSC, the social alert handler 132 can generate and present an alert message within the social shopping interface 112 of shopper 2 109 .
- the social recommendation engine 135 can determine and present shoppers 104 , 109 , and 114 with a variety of product recommendations based upon the SSC data 170 of their SSCs, purchase history (not shown), social shopping networks 164 , and the product data 183 from online retailers 175 .
- Recommendation information provided by the social recommendation engine 135 can be presented in a variety of ways consistent with the implementation and design of the socially collaborative shopping system 120 and can be influenced by user-configurable settings within a shopper's 104 , 109 , and/or 114 user preferences 163 .
- the social recommendation engine 135 can take the following information into account: shopper 1 's 104 previous purchase of Product Z from Store A 175 , Product Z currently in a SSC (individual or shared) of shopper 2 109 being purchased from Store D 175 , shopper 2 's 109 inclusion in shopper 1 's 104 social shopping network 164 , and a sale on Product Z at Store A 175 .
- the social recommendation engine 135 can present both shoppers 104 and 109 with recommendations to purchase Product Z from Store A 175 .
- the social recommendation engine 135 can be configured to provide shoppers 104 , 109 , and 114 associated with a shared SSC with recommendations based on commonalities between the shoppers 104 , 109 , and 114 and contents of the shared SSC.
- shoppers 104 , 109 , 114 responsive for increased retailer 175 sales can receive incentives.
- Responsibility for sales can be tracked through click through analysis. For example, a shopper 104 , 109 , 114 looking through a SSC of another can notice that the collaborator has purchased a product and recommends it. The shopper 104 , 109 , 114 therefore adds the product to his SSC and purchases it. The retailer 175 can reward the collaborator who had originally purchased the product. This idea can be extended so that incentives are provided even if the item is added to a SSC, but not purchased.
- the following actions can be tracked for incentive purposes: a shopper 104 , 109 , 114 adding an item to a cart because of viewing the item in an influencer's cart; tracking whether the added item is converted to purchase; and tracking all the responsible users who helped the buyer reach the influencer's cart.
- Any of a variety of incentive models can be used, which include models based on game theory and mechanism design. Some game theoretic models can include, but are not limited to, network incentive (Amway model), cost sharing mechanism, and marginal contribution (Shapley value).
- the social recommendation engine 135 can request recommendation information about a specific shopper 104 , 109 , or 114 and/or product item from corresponding online retailers 175 ; an online retail service 177 of the online retailers 175 can provide the recommendation information. The social recommendation engine 135 can then aggregate the recommendation information from the various online retailers 175 to present to the shopper 104 , 109 , or 114 .
- the social recommendation engine 135 can also be configured to utilize information received from non-retailer services 190 .
- a shopper 104 , 109 , or 114 can set user preferences 163 to have the social recommendation engine 135 utilize ratings from an independent testing laboratory 190 when determining products to recommend.
- the social promotion manager 145 can make a shopper 104 , 109 , or 114 aware of discounts and deals available for their SSCs (individual or shared).
- the social promotion manager 145 can determine potential promotions using the promotion data 183 of online retailers 175 and shopping data 160 and 170 related to the shopper 104 , 109 , or 114 .
- Promotions identified by the social promotion manager 145 can encompass multiple online retailers 175 and/or shoppers 104 , 109 , and 114 .
- a shopper 104 , 109 , or 114 having Product Z in a stored SSC can be presented with all the promotions currently available for Product Z from all applicable online retailers 175 by the social promotion manager 145 .
- promotions can include, but are not limited to, a buy-one-get-one-free offer, discounted shipping prices for orders of a specific value, a clearance discount, a bulk order discount, a returning customer discount, and the like.
- the social promotion manager 145 can work with the social recommendation engine 135 to provide shoppers 104 , 109 , and 114 with recommendations based on promotion data 183 , such as online retailers 175 having additional benefits when purchases are made from them as a group.
- promotion data 183 such as online retailers 175 having additional benefits when purchases are made from them as a group.
- Store A 175 and Store D 175 can have a promotion expressed in their promotion data 183 indicating that a SSC containing purchases from both online retailers 175 receives free shipping.
- the social promotion manager 145 can identify this promotion for shopper 1 104 who's SCC contains product items from Store A 175 . This information can be passed to the social recommendation engine 135 that can then send shopper 1 104 a recommendation to purchase a product item from Store D 175 with their SCC to receive free shipping.
- components of the socially collaborative shopping system 120 can also be configured to provide online retailers 175 with the means to institute additional business models and features tailored to collaborative purchases and the social relationships contained in shoppers' 104 , 109 , and 114 social shopping networks 164 .
- Components supporting these functions can include the data mining component 137 , the social alert handler 132 , the social recommendation engine 135 , and the social promotion manager 145 .
- the data mining component 137 can represent the software component of the socially collaborative shopping system 120 configured to collect raw data regarding shopping-related activities (e.g., product purchases, product viewings) performed by the shoppers 104 , 109 , and 114 . The data mining component 137 can then synthesize the raw data into processed data 168 stored within the data store 155 . The processed data 168 can be provided to the corresponding online retailers 175 and/or non-retailer services 190 .
- the processed data 168 can carry forth the relationships between shoppers 104 , 109 , and/or 114 .
- the processed data 168 can capture that shopper 1 104 made a purchase of Product Z, shopper 2 109 purchased Product Z from shopper 1 's 104 SSC, and shopper 2 109 is not a member of shopper 1 's 104 social shopping network 164 .
- the processed data 168 generated by the socially collaborative shopping system 120 can provide online retailers 175 with a level of detail currently not available in conventional online shopping systems.
- the detailed capture of shopper 104 , 109 , and 114 information within the processed data 168 can allow online retailers 175 to expand their consumer base to shoppers 104 , 109 , and/or 114 contained in the social shopping networks 164 of returning shoppers 104 , 109 , or 114 . This can allow the online retailers 175 to target these related shoppers 104 , 109 , and/or 114 with special promotions.
- Online retailers 175 can also utilize the processed data 168 to define incentive models 166 that reward shoppers 104 , 109 , and/or 114 whose actions within the socially collaborative shopping system 120 generate positively affect the online retailer 175 , such as increasing product sales or product viewings or provide detailed product reviews or feedback.
- the social promotion manager 145 can include an incentive handler 147 configured to analyze the processed data 168 in terms of the reward conditions of the incentive models 166 for each shopper 104 , 109 , and 114 .
- the incentive model 166 of Store A 175 can define quantities of reward points that can be added to a shoppers 104 , 109 , and/or 114 account with the socially collaborative shopping system 120 and/or Store A 175 in response to actions performed by other shoppers 109 and/or 114 .
- shopper 2 109 views (i.e., clicks on, hovers over) information about Product Z, which is being purchased from Store A 175 , from a SSC belonging to shopper 1 104 .
- the incentive handler 147 can recognize this action within the incentive model 166 and provide shopper 1 104 with the specified quantity of reward points.
- the incentive handler 147 can further increase shopper 1 's 104 amount of reward points.
- Rewards earned or near to being earned by a shopper 104 , 109 , or 114 can be passed from the incentive handler 147 to the social promotion manager 145 for presentation within the social shopping interface 107 , 112 , or 117 .
- Shoppers 104 , 109 , and/or 114 can then take the necessary actions to redeem/use an earned reward or earn a reward that they are close to earning.
- Examples of rewards earned by shoppers 104 , 109 , and 114 can include, but are not limited to, coupon codes, free/discounted product items, gift items, free/discounted shipping rates, early access to sale-priced items, and the like.
- the incentive handler 147 correlating processed data 168 pertaining to shopper 1 104 and the incentive model 166 of Store Z 175 , can inform shopper 1 104 that they have earned a coupon code for 10% off their next purchase from Store Z 175 . Further, shopper 1 104 can be told that they will receive a coupon for 15% off should five members of their social shopping network 164 purchase products recommended by or contained within a SSC of shopper 1 104 .
- the incentive handler 147 can be configured to provide reward information to shoppers 104 , 109 , and 114 at a time period predefined (i.e., daily, weekly, etc.) within the socially collaborative shopping system 120 .
- the incentive models 166 provided by the online retailers 175 can conform to standards established by the socially collaborative shopping system 120 .
- the concept of collaborative purchases can lead to multiple online retailers 175 providing shoppers 104 , 109 , and 114 with sales structures or discounts for bulk/group purchases from one online retailer 175 or specific set of online retailers 175 .
- promotion data 183 for Store D 175 can indicate that a purchase of four Product Zs qualifies for a 5% discount that can be increased by 2% for every Product Z above four purchased.
- a shopper 104 , 109 , and 114 can receive a 10% discount when a television is purchased from Store A 175 and a recliner is purchased from Store D 175 .
- the role of the social alert handler 132 can also be further expanded to provide additional benefit in the form of alert notifications between online retailers 175 (i.e., a retailer-retailer alert).
- This increased functionality can require the online retailer 175 to create a set of alert definitions (not shown) within the data store 155 of the socially collaborative shopping system 120 .
- Store A 175 can receive alert notifications when a changes in price occurs for common product items sold by Store D 175 .
- the socially collaborative shopping system 120 can also include other typical functions found in conventional online shopping systems, such as wish lists, user-entered product recommendations, product item feedback, product item ratings, surveys, and the like.
- the configuration of the components of the socially collaborative shopping system 120 previously detailed can be extended to utilize these typical data sources without significant deviation from this embodiment of the present invention.
- the socially collaborative shopping system 120 can be implemented as a distributed computing system.
- the socially collaborative shopping system 120 can incorporate the location awareness capability of mobile devices. For example, a shopper 104 , 109 , or 114 can receive an alert when a shopper 104 , 109 , or 114 in their social shopping network 164 is in or near to a physical store corresponding to an online retailer 175 that they desire to make a purchase from. The alerted shopper 104 , 109 , or 114 can then contact the mobile device of the other shopper 104 , 109 , or 114 to ask them to make an in-store pick up of the product item.
- Network 195 can include any hardware/software/and firmware necessary to convey data encoded within carrier waves. Data can be contained within analog or digital signals and conveyed though data or voice channels. Network 195 can include local components and data pathways necessary for communications to be exchanged among computing device components and between integrated device components and peripheral devices. Network 195 can also include network equipment, such as routers, data lines, hubs, and intermediary servers which together form a data network, such as the Internet. Network 195 can also include circuit-based communication components and mobile communication components, such as telephony switches, modems, cellular communication towers, and the like. Network 195 can include line based and/or wireless communication pathways.
- presented data stores 155 and 180 can be a physical or virtual storage space configured to store digital information.
- Data stores 155 and 180 can be physically implemented within any type of hardware including, but not limited to, a magnetic disk, an optical disk, a semiconductor memory, a digitally encoded plastic memory, a holographic memory, or any other recording medium.
- Data stores 155 and 180 can be a stand-alone storage unit as well as a storage unit formed from a plurality of physical devices.
- information can be stored within data stores 155 and 180 in a variety of manners. For example, information can be stored within a database structure or can be stored within one or more files of a file storage system, where each file may or may not be indexed for information searching purposes. Further, data stores 155 and 180 can utilize one or more encryption mechanisms to protect stored information from unauthorized access.
- system 100 represents one contemplated, non-limiting, architecture for the disclosure and that others are contemplated.
- functionality of the social networking system specific to collaborative shopping can be directly incorporated into online retail services 177 and need not be implemented into a separate social networking system 185 .
- functionality (or portions thereof) of the socially collaborative shopping system 120 can be incorporated directly into the social networking system 185 , as a new service of the social networking system 185 .
- Specific artifacts, such as the SSC widget 187 for interacting among the indicated components can (and are expected to vary) in accordance with different implementation choices, which are to be considered within scope of the disclosure.
- the services provided by the socially collaborative shopping system 120 can be conducted transparently to the online retailers 175 and/or social networking system 185 .
- system 120 can establish a single “virtual shopper” which is a user of system 175 and/or 185 , which behaves as if it is a single individual, thus resulting in a unified shopping experience.
- the system 120 can perform the “splitting” actions needed to allocate the contributions to the various shoppers 104 , 109 , 114 that have been combined as the virtual shopper. This can include combining payments for a “single” purchase of the “virtual shopper”, allocating rewards from the shopping, etc.
- the system 100 improvements can be implemented in any unmodified system ( 175 , 185 ), yet still provide the collaborative shopping functionality (or portions thereof) as detailed herein.
- rewards offered for shopping may be attributed to the “virtual shopper,” which system 120 will allocate to the shoppers 104 , 109 , 114 in accordance with established rules.
- the rewards of the virtual shopper may not be unified with individual shopper's reward programs, since the online retainer 175 may not support combining rewards (which would be supported in an embodiment where online retailer 175 is aware of and participates in collaborative shopping via system 120 ).
- FIG. 2 is a block diagram 200 illustrating the basic data flows involving the SSC controller 220 in accordance with embodiments of the inventive arrangements disclosed herein.
- Block diagram 200 can be utilized within the context of system 100 or any other online shopping system that utilizes a social network structure and supports operation in a SOA environment.
- the SSC controller 220 can provide data to various service providers 205 such as other shoppers or internal components of the socially collaborative shopping system.
- the SSC controller 220 can receive data from service consumers 210 , such as the non-retailer services 190 or online retailers 175 of system 100 .
- Service consumers 210 can also represent other internal components of the socially collaborative shopping system, such as updates to purchase totals calculated by the collaborative purchase manager.
- Data can be bi-directionally communicated with the social shopping interface 215 and data store 225 .
- Functions affecting SSCs invoked by shoppers via the social shopping interface 215 can be sent to the SSC controller 220 , which can return the resultant information to the social shopping interface 215 .
- the SSC controller 220 can request data from as well as save data to the data store 225 . Requested data can be conveyed from the data store 225 to the SSC controller 220 , which can then send the data to other components such as the social shopping interface 215 .
- FIG. 3 is a flow chart of a method 300 describing the initial aggregation of data for presentation to a shopper within the social shopping interface of a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- Method 300 can be performed within the context of system 100 and/or utilizing the communication flow of block diagram 200 .
- Method 300 can begin in step 305 where the socially collaborative shopping system can receive the logon data for a shopper.
- the stored shopper data associated with the shopper's logon data can be access in step 310 .
- the validity of the logon data can be determined.
- step 320 can be performed where the shopper is notified of the invalid data.
- Flow of method 300 can return to step 305 from step 320 to await the re-entry of logon data.
- the product items for the shopper's wish list (if applicable) and any stored SSCs can be populated in step 325 .
- step 330 the relevant information for each product item contained in the shopper's wish list and/or SSCs can be obtained from the originating online retailers. Promotions and recommendations applicable to the product items contained in the shopper's wish list and/or SSCs can be aggregated in step 335 .
- step 340 feedback information from other shoppers contained in the social shopping network of the shopper logging on can be retrieved. Presentation of the shopper's wish list and/or SSCs and the data collected in the previous steps 330 - 340 within the social shopping interface can occur in step 345 .
- FIG. 4 is a flow chart of a method 400 describing the creation of a shared SSC within socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- Method 400 can be performed within the context of system 100 and/or utilizing the communication flow of block diagram 200 .
- Method 400 can begin in step 405 where the socially collaborative shopping system can detect the addition of a product item to a SCC by a shopper.
- Shopper data can be queried for shoppers who are interested in a collaborative purchase of the product item in step 410 .
- step 415 it can be determined if matches to the query of step 410 were found.
- step 420 can be performed where the socially collaborative shopping system takes no action.
- a listing of these other shoppers can be generated in step 425 .
- the listing can be presented to the shopper within the social shopping interface in step 430 .
- the socially collaborative shopping system can receive a request from the shopper to invite a shopper selected from the listing to make a collaborative purchase of the product item.
- the socially collaborative shopping system can sent an invitation to the shopper selected from the listing in step 440 .
- a response to the invitation can be received from the selected shopper.
- step 450 can be performed where the socially collaborative shopping system informs the requesting shopper of the response.
- the socially collaborative shopping system can create a shared SSC containing the product item in step 455 .
- the requesting shopper and the selected shopper can be associated with the shared SSC.
- FIG. 5 is a flow chart of a method 500 describing the handling of promotions by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- Method 500 can be performed within the context of system 100 and/or utilizing the communication flow of block diagram 200 .
- Method 500 can begin in step 505 where the socially collaborative shopping system can detect the addition of a product item to a SSC (individual or shared) by a shopper.
- the promotion data of the online retailers can be queried for the product item in step 510 .
- the existence of promotions from the online retailer for the product item can be determined in step 515 .
- the socially collaborative shopping system can take no action in step 520 .
- step 525 can be performed where a listing of promotion can be generated for the product item.
- the promotion listing can be conveyed to the shopper (or shoppers in the case of a shared SSC) in step 530 .
- FIG. 6 is a flow chart of a method 600 describing performance of a collaborative purchase by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- Method 600 can be performed within the context of system 100 and/or utilizing the communication flow of block diagram 200 .
- Method 600 can begin in step 605 where the socially collaborative shopping system can receive a purchase command for a shared SSC from a shopper. In step 610 , it can be determined if all the shoppers associated with the shared SSC are ready to conduct the purchase.
- the socially collaborative shopping system can take no action in step 615 .
- Flow of method 600 can then return to step 605 to await the next purchase command for the shared SSC.
- step 620 the cost of each shopper's products items in the shared SSC can be calculated. It can be determined if any discounts and/or promotions have applied to the shared SSC in step 625 .
- step 630 can be performed where the amount of the discount/promotion can be determined for each shopper.
- Each shopper's cost, as calculated in step 620 can be adjusted by the determined amount in step 635 .
- step 640 can be performed where the payment and shipping information can be collected for each shopper.
- the product items contained in the shared SSC can then be separated by online retailer in step 645 .
- step 650 a single purchase request can be submitted to each online retailer along with the payment and shipping information of the shoppers purchasing the product items.
- FIG. 7 is a flow chart of a method 700 describing the handling of incentives within a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.
- Method 700 can be performed within the context of system 100 and/or utilizing the communication flow of block diagram 200 .
- Method 700 can begin in step 705 where the socially collaborative shopping system can collect raw shopping data for a shopper and their SSCs in accordance with the shopper's visibility rules. At a predetermined time, the raw shopping data can be synthesized into processed data in step 710 .
- step 715 the processed data can be compared with applicable incentive models. Applicable rewards for the shopper can be determined in step 720 . When a reward is applicable for the shopper, the socially collaborative shopping system can generate a reward message in step 725 .
- step 730 the reward message can be conveyed to the shopper.
- the processed data can be optionally provided to the respectively online retailers in step 735 .
- FIG. 8 is a collection 800 of examples 805 and 850 illustrating the interaction of the socially collaborative shopping system 830 and 875 with a social networking site 815 and 860 in accordance with embodiments of the inventive arrangements disclosed herein.
- the examples 805 and 850 of collection 800 can be performed within the context of system 100 and/or utilizing the communication flow of block diagram 200 .
- User B 810 can utilize a social networking site 815 to view the SSC 825 of User A via the SSC widget 820 .
- User B 810 can select an option from the SSC widget 820 to add User A's SSC 825 to their account 840 within the socially collaborative shopping system 830 .
- the social networking site 815 can authenticate both User A and User B 810 to the socially collaborative shopping system 830 .
- the socially collaborative shopping system 830 can then read the SSC 825 contained within User A's account 835 and copy the SSC 825 as a new SSC 845 in User B's 810 account 840 .
- both User B and User A are members of the socially collaborative shopping system 830 .
- User B 855 can view the wish list 865 of User D within the social networking site 860 .
- User B 855 can utilize a function of the SSC widget 870 add User D's wish list 865 as a SSC 885 in their account 880 of the socially collaborative shopping system 875 .
- the social networking site 860 can automatically authenticate User B 855 to the socially collaborative shopping system 875 .
- the socially collaborative shopping system 875 can then create a new SSC 885 within User B's 855 account 880 that contains the products listed in the wish list 865 of User D.
- the socially collaborative shopping system 875 can handle incompatible online retailers and/or product items from the wish list 865 in accordance with predefined rules governing operation of the socially collaborative shopping system 875 .
- each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s).
- the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be run substantially concurrently, or the blocks may sometimes be run in the reverse order, depending upon the functionality involved.
Abstract
Description
- The present invention relates to the field of online shopping systems and, more particularly, to a collaborative online shopping system.
- Shopping has been a social experience for centuries—from ancient marketplaces to today's outlet malls. However, much of this social interaction has been lost in the shift to Web-based or online shopping systems. In the attempt to interject more social interaction, many online shopping systems have introduced features such as wish lists, recommendation lists, user-submitted product feedback, shopping carts that are viewable by others, and universal shopping carts that aggregate products from a defined group of retailers. While these attempts provide their own benefit to online shopping, the online shopping systems lack the automated social communication aspect popularized by social networking Websites such as FACEBOOK, MYSPACE, and ORKUT, where information is automatically made available from one account holder to other account holders based on established relationships
- For example, two friends, Shopper A and Shopper B, both have accounts for shopping at the same online retailer. Both shoppers have a stored shopping cart with a couple of product items, intending to make their purchases when the value of their respective shopping carts qualifies for a discounted shipping rate. Unless Shopper A and Shopper B explicitly share information about their stored shopping carts, which must occur outside of the shopping Website (e.g., lists the contents in an email or telephone call), neither will be aware that the combination of their two shopping carts qualifies for discounted shipping. Simply, the online shopping system does not “know” that Shopper A knows Shopper B or that either shopper may be interested in combining their purchases.
- Newer attempts, such as that described in Great Britain Patent No. 2458388A, have focused on simulating the shopping experience in virtual marketplaces. Three-dimensional (3D) models of the shoppers are able to communicate and perform many typical shopping actions in a virtual representation of a store. However, such a graphics-intensive system incurs additional overhead for both the host system and the shopper's system to support the 3D modeling of the shoppers and virtual environment.
- Although this system allows multiple users to aggregate selected product items into a single purchase with a single vendor and even split costs, it does not support a social network structure between the shoppers or the use of a universal shopping cart. Nor does this system support the ability for one shopper to apply a coupon or promotion code to the purchase to be shared among the shoppers, a very common reason shoppers combine purchases or purchase additional items. Further, a shopper viewing another shopper's shopping cart, any actions that the viewing shopper may want to take such as creating a copy of the shopping cart for their own purposes must be reiterated manually.
- One aspect of the invention, a collaborative shopping group can be established within a social networking web site. This initially established group can consist of individuals with whom the establishing user has a social networking affiliation. After an initial establishment of the collaborative shopping group, each individual within the group is able to add additional individuals to the collaborative shopping group. A shared shopping cart can be established for the collaborative shopping group. A set of different members of the collaborative shopping group can individually and independently add items from a set of different e-commerce sites to the shared shopping cart. Each of the different e-commerce sites can have a unique URL and can be independently owned and operated from the social networking site and from each other. An e-commerce purchase of items in the shared shopping cart can be completed. The completed e-commerce purchase can receive a transaction discount greater than or equal to a sum of discounts that would have resulted from discrete purchases of the items of the shared shopping cart by the individuals of the collaborative shopping group. Thus, use of the collaborative shopping group saves group members money, which may be due to bulk discounts, shipping discounts, combination purchasing discounts, reward program discounts, and the like. Outside of the collaborative shopping group, none of the individual members or individual purchases may have quantified for the discounts received by the group.
- In one aspect of the disclosure, a shared shopping cart can be established for use by a set of different collaborative shoppers. Each of the collaborative shoppers can individually and independently add items from at least one e-commerce site via a shopper-specific browser interface to the collaborative shared shopping cart. Any of the collaborative shoppers can select a sale finalization action via their browser interface. Responsive to the selection of the finalization action, each of the collaborative shoppers of the plurality can confirm whether that shopper elects to finalize a sale of the items in the collaborative shared shopping cart. Only when each of the collaborative shoppers has finalized the sale of items in the collaborative shopping cart, will a purchasing transaction commence. This action can purchase the items in the collaborative shared shopping cart from the e-commerce sites. A shared cart transactional discount can be provided for the purchase of the collaborative shared shopping cart items. This discount can be greater than or equal to a sum of transactional discounts that would have been granted where the collaborative shared shopping cart items purchased separately as individual specific discrete transactions. For the purchase, each of the different collaborative shoppers can pay a shopper specific amount for the items which that shopper placed in the collaborative shopping cart. The shopper specific amount will not exceed an amount that would have been paid where the items purchased separately by the shopper as an individual specific discrete transaction. Each of the purchased items can be shipped to postal/mail/other addresses specified by the different collaborative shoppers.
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FIG. 1 is a schematic diagram illustrating a system that enables shoppers to make collaborative purchases from multiple online retailers participating in a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein. -
FIG. 2 is a block diagram illustrating the basic data flows involving the SSC controller in accordance with an embodiment of the inventive arrangements disclosed herein. -
FIG. 3 is a flow chart of a method describing the initial aggregation of data for presentation to a shopper within the social shopping interface of a socially collaborative shopping system in accordance with an embodiment of the inventive arrangements disclosed herein. -
FIG. 4 is a flow chart of a method describing the creation of a shared SSC within socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein. -
FIG. 5 is a flow chart of a method describing the handling of promotions by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein. -
FIG. 6 is a flow chart of a method describing performance of a collaborative purchase by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein. -
FIG. 7 is a flow chart of a method describing the handling of incentives within a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein. -
FIG. 8 is a collection of examples illustrating the interaction of the socially collaborative shopping system with a social networking site in accordance with embodiments of the inventive arrangements disclosed herein. - The present invention discloses a solution that incorporates social relationships within the shopping experience provided by an online shopping system. A shopper can define a network of social relationships to other shoppers that the socially collaborative shopping system can utilize when providing the shopper with shopping-related information, such as recommendations and alert notifications. Multiple shoppers can create a shared social shopping cart (SSC) to make a collaborative purchase of their product items. The collaborative purchase of the SSC can be treated as a single logical transaction with the socially collaborative shopping system disseminating the purchase information to the specific online retailers involved. Further, online retailers can establish incentive models within the socially collaborative shopping system for rewarding shoppers who positively affect their sales.
- As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or computer program product. Accordingly, aspects of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.) or an embodiment combining software and hardware aspects that may all generally be referred to herein as a “circuit,” “module” or “system.” Furthermore, aspects of the present invention may take the form of a computer program product embodied in one or more computer readable medium(s) having computer readable program code embodied thereon.
- Any combination of one or more computer readable medium(s) may be utilized. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction handling system, apparatus, or device.
- A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction handling system, apparatus, or device.
- Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like and conventional procedural programming languages, such as the “C” programming language or similar programming languages. The program code may run entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider).
- Aspects of the present invention are described below with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which runs via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
- These computer program instructions may also be stored in a computer readable medium that can direct a computer, other programmable data processing apparatus, or other devices to function in a particular manner, such that the instructions stored in the computer readable medium produce an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
- The computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which run on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
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FIG. 1 is a schematic diagram illustrating asystem 100 that enablesshoppers online retailers 175 participating in a sociallycollaborative shopping system 120 in accordance with embodiments of the inventive arrangements disclosed herein. Insystem 100,shoppers social shopping interface data 170 over anetwork 195 to collectively make purchases fromonline retailers 175 associated with the sociallycollaborative shopping system 120. -
Shoppers social shopping interface client device client device social shopping interface shoppers collaborative shopping system 120 vianetwork 195. Thesocial shopping interface environment 102. - Examples of operations that can be performed by the
shoppers single shopper online retailers 175,multiple shoppers online retailers 175, defining asocial shopping network 164 ofother shoppers social shopping network 164, and the like. - Use of the socially
collaborative shopping system 120 can require ashopper shopper shopper data 160.Shopper data 160 can represent information entered by ashopper collaborative shopping system 120. Aside from standard identifying information (i.e., username and password), theshopper data 160 can also includealert definitions 162,user preferences 163, and asocial shopping network 164. -
Alert definitions 162 can represent a set of conditions that, when met, prompt the sociallycollaborative shopping system 120 to send a notification to theshoppers user preferences 163 can represent user-configurable settings affecting how the sociallycollaborative shopping system 120 performs specific functions either for or in reference to theshoppers - In one embodiment, the
alert definitions 162 can provide an ability to set up a passive mode listening for alerts from other shopping carts. For example, ashopper 104 may set up an alert (definitions 162) to buy a designated item, but thisshopper 104 may not want to research for a good deal for that item.Shopper 104 can set up an alert on the item, where he/she receives an alert whenever someone else in his/her social shopping network 164 (e.g.,shopper 109, shopper 114) finds a shopping deal for the designated item. Thus, one type of alert permits a deal to come to theshopper 104 rather than forcing theshopper 104 to find the deal. - The
social shopping network 164 can represent a listing of other registeredshoppers shopper social shopping network 164 can be configured to support a variety of information and/or relationships per the implementation of the sociallycollaborative shopping system 120. - The socially
collaborative shopping system 120 can represent the hardware and/or software for a computing system capable of supporting the operations initiated within thesocial shopping interfaces shoppers online retailers 175,social networking systems 185, and/ornon-retailer services 190 within a service-oriented architecture (SOA)environment 102. Using theSOA environment 102, the sociallycollaborative shopping system 120 can access onlineretail services 177 of its participatingonline retailers 175, interact with aSSC widget 187 supported bysocial networking systems 185, and exchange data with othernon-retailer services 190. - The
online retailers 175 can represent entities having Web-based systems for selling product items. Anonline retailer 175 can be a business that operates only electronically, such as a small business, or a business that maintains an electronic store in addition to physical stores. Onlineretail services 177 provided byonline retailers 175 can include, but are not limited to, conventional shopping carts, inventory information, in-store availability of products, access todata data store 180, and the like. -
Online retailers 175 can include location based inventory retailers, who make their inventory available online. That is, advances in location awareness technologies and inventory management have permitted many physical storefront retailers to advertise their inventory online. In such a case,shoppers network 164 is close to a physical store that has an item in their SSC, so that that person can pick-up the item for theshopper network 164. - The
SSC widget 187 can represent a software component that can display SSCs and/or provide limited functionalities of the sociallycollaborative shopping system 120 within an interface of thesocial networking system 185 such as FACEBOOK, MYSPACE, or ORKUT. Members of thesocial networking system 185 using theSSC widget 187 need only have a social relationship with another member who is registered with the sociallycollaborative shopping system 120. For example, Member Y, who is not registered with the sociallycollaborative shopping system 120, can use theSSC widget 187 to view information about their friend, Member J, who is registered. - It should be appreciated that information sharing can be controlled by individual users in a network 164 (e.g.,
shopper system 100. Thesystem 100 provides an ability for retailers to extend their list oftarget shoppers - In one embodiment,
shoppers retailers 175 can be configurable by ashopper collaborative shopping system 120 can restrict access permissions. - For example,
shopper 104 can use his/her SSC to purchase items from Retailer B's (retailer 175) Web site.Shopper 104 can then configure parameters ofsystem 120 to allow Retailer B to access shopping purchases conducted byshopper 104 and his/her collaborators fromother retailers 175. Based on this information, Retailer A can target those shoppers with specific promotions and products, thereby generating increased traffic and revenue from Retailer A's web site. - In one embodiment, targeted group promotions can be conducted by
retailers 175 based onsocial shopping network 164 information. For example, specific promotions can be sent to encourage collaborative or joint shopping sessions between a defined set of individuals. These individuals can be selected based on theretailers 175 analysis from historic shopping transactions. For example,retailer 175 data can suggest that whenshopper 104 andshopper 109 collaborate in a shopping session, each tends to make more substantial purchases than when either shops individually. Thus, a group promotion can be established to encourage these twoshoppers - The
non-retailer services 190 can represent a variety of other informational services available over thenetwork 195 that are not associated with any specificonline retailer 175. For example, the sociallycollaborative shopping system 120 can request review information for a product item from an independent reporting agency (i.e., consumer reports) to aggregate and present to ashopper - To support these various functions, components of the socially
collaborative shopping system 120 can include aSSC controller 125, asecurity manager 130, asocial alert handler 132, asocial recommendation engine 135, a data mining component 137, acollaborative purchase manager 140, asocial promotion manager 145, acommunications handler 150, and adata store 155 for storing relevant data. - The
communications handler 150 can represent the hardware and/or software components configured to manage the flow of both internal and external communications traffic. External elements, herein referred to en masse as “affiliated components”, that communicate with the sociallycollaborative shopping system 120 can include, but are not limited to,client devices online retailers 175,social networking systems 185,non-retailer services 190 and the like. Thecommunications handler 150 can be configured to support the necessary communications protocols as well as utilize pertinent application programming interfaces (APIs) to establish communication pathways withaffiliated components - The
security manager 130 can represent the hardware and/or software elements of the sociallycollaborative shopping system 120 responsible for ensuring the digital security of data stored within thedata store 155 and communications initiated by thecommunications handler 150. Thesecurity manager 130 can utilize a variety of available security technologies as supported by the sociallycollaborative shopping system 120, thenetwork 195, andaffiliated components - The
SSC controller 125 can represent the software component of the sociallycollaborative shopping system 120 that handles operations involving a shopper's 104, 109, and 114 social shopping carts (SSCs). A SSC created by theSSC controller 125 can be a modified universal shopping cart. In addition to supporting the one-to-many purchase relationship between ashopper online retailers 175 of a conventional universal shopping cart, SSCs created by theSSC controller 125 can also support a many-to-many purchase relationship betweenshoppers online retailers 175, herein referred to as shared SSCs. - For example,
shoppers Shopper 1 104 can add decorations from one or moreparty supply retailers 175 to the shared SSC;shopper 2 109 can add tableware fromvarious housewares retailers 175; andshopper n 114 can add cookware from housewares andcookware boutiques 175. - Additionally, while shopping for cookware,
shopper n 114 can find a better price at a differentonline retailer 175 for a product item previously added to the shared SSC byshopper 2 109.shopper n 114 can then replace the product item added byshopper 2 109 with the same product item from the otheronline retailer 175 within the shared SSC. - The
SSC controller 125 can be further configured to handle importing the contents of a conventional shopping cart from anonline retailer 175 into a SSC structure. For example, ashopper 1 104 can create/store a conventional shopping cart while shopping at the Web site of Store D, anonline retailer 175 participating with the sociallycollaborative shopping system 120. Later, when visitingStore D 175 via the sociallycollaborative shopping system 120, the sociallycollaborative shopping system 120 can detect the existence of shopper1's 104 conventional shopping cart and can presentshopper 1 104 with the option to import the contents of that shopping cart into a new or existing SSC. - The
SSC controller 125 can include avisibility handler 127 to ensure that shopping information (i.e., purchase histories, SSC contents) associated with ashopper user preferences 163 of the shopper's 104, 109, and/or 114shopper data 160. - For example,
shopper 1 104, when purchasing a gift forshopper 2 109, can indicate thatshopper 2 109 does not have permission to view the contents of a SSC named “gift” or only certain types of product items contained within any SSC. Thus, whenshopper 2 109 attempts to view all of the SSCs belonging toshopper 1 104, thevisibility handler 127 can omit the “gift” SSC from the listing. - Alternately,
shopper 2 109 can indicate that they do not wish to have purchase information about their SSCs “seen” by a specificonline retailer 175; any purchase information collected by the sociallycollaborative shopping system 120 regardingshopper 2 109 and the specificonline retailer 175 would not be shared with the specificonline retailer 175. The configuration of options for specifying these restrictions can be dependent upon the specific implementation and design of the sociallycollaborative shopping system 120. - The
SSC controller 125 can also handle performance of additional user-selectable functions upon existing SSCs (shared or individual) that are currently unavailable in conventional online shopping systems. Examples of these functions can include, but are not limited to, copying another shopper's 104, 109, and/or 114 SSC, adding a product item to your SCC from another shopper's 104, 109, and/or 114 SSC or wish list, inviting anothershopper - For example,
shopper 1 104 can view the wish list ofshopper 2 109 for gift ideas. Deciding upon a product item from the wish list,shopper 1 104 can right-click on the product item in shopper2's 109 wish list and select an option to add the product item directly to their “gift” SSC. Sinceshopper 1 104 is purchasing the product item from the wish list ofshopper 2 109, the product item can remain on shopper2's 109 wish list, not informingshopper 2 109 that the product item has been bought. - It is important to remember that conventional online shopping systems, at most, allow
shoppers other shoppers shopper -
Shoppers social shopping networks 164. That is, theshoppers online retailer 175 can offer a special discount for collaborative purchases made with a shared SSC that includes three ormore shoppers Multiple shoppers online retailer 175 can indicate that they would like to consolidate their purchases with anyother shoppers - All the product items added to the shared SSC can be purchased by the
shoppers collaborative purchase manager 140 of the sociallycollaborative shopping system 120. That is, eachshopper collaborative shopping system 120. Thecollaborative purchase manager 140 can represent the software component configured to distribute the single purchase transaction made to the shared SSC to the correspondingonline retailers 175. The distribution performed by thecollaborative purchase manager 140 can occur transparent to theshoppers - The
collaborative purchase manager 140 can be configured to separate the contents of the shared SSC byonline retailer 175. A single purchase order can then be generated for eachonline retailer 175 that includes the billing and shipping information for eachshopper multiple shoppers online retailer 175 by thecollaborative purchase manager 140, theonline retailers 175 participating in the sociallycollaborative shopping system 120 can be required to support order splitting. That is, eachonline retailer 175 can accept a purchase order where the product items are purchased by and shipped todifferent shoppers - Further, the treatment of the contents of a shared SSC as a single logical transaction can allow the
collaborative purchase manager 140 to apply discounts or other special shopping promotions entered by anyshopper shopper - Building upon the previous example,
shopper 2 109 can apply a coupon for a 10% price discount for all product items purchased fromStore A 175 to the shared SSC. All product items fromStore A 175 contained in the shared SSC, regardless of whichshopper - The application of discounts and/or promotions to a shared SSC can be performed by the
collaborative purchase manager 140 in real-time or near real-time, automatically reducing the purchase totals for eachaffected shopper - Functionality of the
collaborative purchase manager 140 can be further expanded to provideshoppers shopper shoppers shopper shopper shopper - For example, parents can create a shared SSC with their son, who is attending college in another state. When it is time to pay for the product items contained in the shared SSC, the parents can select an option to pay for all the product items that were added to the shared SSC.
- As
shoppers other components collaborative shopping system 120 can activate to provide theshoppers social alert handler 132 can represent the software component configured to sendshoppers collaborative shopping system 120 that meet the conditions of their alert definitions 162 (e.g., a specific product item goes on sale). - Many conventional online shopping systems have incorporated the use of alert notifications between a
shopper collaborative shopping system 120 can allowshoppers alert definitions 162 that include conditions based on their social shopping network 164 (i.e., a shopper-shopper alert). The means (e.g., text message, email, etc.) utilized by thesocial alert handler 132 to provide alert notifications can correspond to the capabilities of thecommunications handler 150. - For example,
shopper 1 104 can be a member of shopper2's 109social shopping network 164.Shopper 2 109 can then create analert definition 162 requesting an alert whenevershopper 1 104 creates a new SSC. Thus, whenever thesocial alert handler 132 detects or receives notification ofshopper 1 104 creating a new SSC, thesocial alert handler 132 can generate and present an alert message within thesocial shopping interface 112 ofshopper 2 109. - Throughout the shopping process, the
social recommendation engine 135 can determine andpresent shoppers SSC data 170 of their SSCs, purchase history (not shown),social shopping networks 164, and theproduct data 183 fromonline retailers 175. Recommendation information provided by thesocial recommendation engine 135 can be presented in a variety of ways consistent with the implementation and design of the sociallycollaborative shopping system 120 and can be influenced by user-configurable settings within a shopper's 104, 109, and/or 114user preferences 163. - For example, the
social recommendation engine 135 can take the following information into account: shopper1's 104 previous purchase of Product Z fromStore A 175, Product Z currently in a SSC (individual or shared) ofshopper 2 109 being purchased fromStore D 175, shopper2's 109 inclusion in shopper1's 104social shopping network 164, and a sale on Product Z atStore A 175. Thesocial recommendation engine 135 can present bothshoppers Store A 175. - Further, the
social recommendation engine 135 can be configured to provideshoppers shoppers - In one embodiment,
shoppers retailer 175 sales (such as via recommendations) can receive incentives. Responsibility for sales can be tracked through click through analysis. For example, ashopper shopper retailer 175 can reward the collaborator who had originally purchased the product. This idea can be extended so that incentives are provided even if the item is added to a SSC, but not purchased. - In one implementation, the following actions can be tracked for incentive purposes: a
shopper - In another contemplated embodiment, the
social recommendation engine 135 can request recommendation information about aspecific shopper online retailers 175; an onlineretail service 177 of theonline retailers 175 can provide the recommendation information. Thesocial recommendation engine 135 can then aggregate the recommendation information from the variousonline retailers 175 to present to theshopper - The
social recommendation engine 135 can also be configured to utilize information received fromnon-retailer services 190. For example, ashopper user preferences 163 to have thesocial recommendation engine 135 utilize ratings from anindependent testing laboratory 190 when determining products to recommend. - While the
social recommendation engine 135 provides recommendations of product items to purchase, thesocial promotion manager 145 can make ashopper social promotion manager 145 can determine potential promotions using thepromotion data 183 ofonline retailers 175 andshopping data shopper social promotion manager 145 can encompass multipleonline retailers 175 and/orshoppers - For example, a
shopper online retailers 175 by thesocial promotion manager 145. Examples of promotions can include, but are not limited to, a buy-one-get-one-free offer, discounted shipping prices for orders of a specific value, a clearance discount, a bulk order discount, a returning customer discount, and the like. - Further, the
social promotion manager 145 can work with thesocial recommendation engine 135 to provideshoppers promotion data 183, such asonline retailers 175 having additional benefits when purchases are made from them as a group. For example,Store A 175 andStore D 175 can have a promotion expressed in theirpromotion data 183 indicating that a SSC containing purchases from bothonline retailers 175 receives free shipping. Thesocial promotion manager 145 can identify this promotion forshopper 1 104 who's SCC contains product items fromStore A 175. This information can be passed to thesocial recommendation engine 135 that can then send shopper1 104 a recommendation to purchase a product item fromStore D 175 with their SCC to receive free shipping. - In addition to these various shopper-centric functions, components of the socially
collaborative shopping system 120 can also be configured to provideonline retailers 175 with the means to institute additional business models and features tailored to collaborative purchases and the social relationships contained in shoppers' 104, 109, and 114social shopping networks 164. Components supporting these functions can include the data mining component 137, thesocial alert handler 132, thesocial recommendation engine 135, and thesocial promotion manager 145. - The data mining component 137 can represent the software component of the socially
collaborative shopping system 120 configured to collect raw data regarding shopping-related activities (e.g., product purchases, product viewings) performed by theshoppers data 168 stored within thedata store 155. The processeddata 168 can be provided to the correspondingonline retailers 175 and/ornon-retailer services 190. - Since the raw data collected by the data mining component 137 can include collaborative purchases made between
shoppers data 168 can carry forth the relationships betweenshoppers shoppers data 168 can capture thatshopper 1 104 made a purchase of Product Z,shopper 2 109 purchased Product Z from shopper1's 104 SSC, andshopper 2 109 is not a member of shopper1's 104social shopping network 164. Thus, the processeddata 168 generated by the sociallycollaborative shopping system 120 can provideonline retailers 175 with a level of detail currently not available in conventional online shopping systems. - The detailed capture of
shopper data 168 can allowonline retailers 175 to expand their consumer base toshoppers social shopping networks 164 of returningshoppers online retailers 175 to target theserelated shoppers -
Online retailers 175 can also utilize the processeddata 168 to defineincentive models 166 that rewardshoppers collaborative shopping system 120 generate positively affect theonline retailer 175, such as increasing product sales or product viewings or provide detailed product reviews or feedback. Thesocial promotion manager 145 can include anincentive handler 147 configured to analyze the processeddata 168 in terms of the reward conditions of theincentive models 166 for eachshopper - In one example of an incentive/reward structure, the
incentive model 166 ofStore A 175 can define quantities of reward points that can be added to ashoppers collaborative shopping system 120 and/orStore A 175 in response to actions performed byother shoppers 109 and/or 114. For example,shopper 2 109 views (i.e., clicks on, hovers over) information about Product Z, which is being purchased fromStore A 175, from a SSC belonging toshopper 1 104. Theincentive handler 147 can recognize this action within theincentive model 166 and provideshopper 1 104 with the specified quantity of reward points. Shouldshopper 2 109 perform any other shopping actions related toStore A 175 and/or Product Z that are defined within the incentive model 166 (e.g., purchasing Product Z fromStore A 175, adding Product Z to their SSC, etc.), theincentive handler 147 can further increase shopper1's 104 amount of reward points. - It should be noted that this is a simple example of an incentive/reward structure and that the
incentive models 166 utilized within the sociallycollaborative shopping system 120 can depend upon the design and the implementation details of the sociallycollaborative shopping system 120 as well as the design of theincentive model 166 of theonline retailer 175. - Rewards earned or near to being earned by a
shopper incentive handler 147 to thesocial promotion manager 145 for presentation within thesocial shopping interface Shoppers shoppers - For example, the
incentive handler 147, correlating processeddata 168 pertaining toshopper 1 104 and theincentive model 166 ofStore Z 175, can informshopper 1 104 that they have earned a coupon code for 10% off their next purchase fromStore Z 175. Further,shopper 1 104 can be told that they will receive a coupon for 15% off should five members of theirsocial shopping network 164 purchase products recommended by or contained within a SSC ofshopper 1 104. - The
incentive handler 147 can be configured to provide reward information toshoppers collaborative shopping system 120. Theincentive models 166 provided by theonline retailers 175 can conform to standards established by the sociallycollaborative shopping system 120. - The concept of collaborative purchases can lead to multiple
online retailers 175 providingshoppers online retailer 175 or specific set ofonline retailers 175. For example,promotion data 183 forStore D 175 can indicate that a purchase of four Product Zs qualifies for a 5% discount that can be increased by 2% for every Product Z above four purchased. In another example, ashopper Store A 175 and a recliner is purchased fromStore D 175. - The role of the
social alert handler 132 can also be further expanded to provide additional benefit in the form of alert notifications between online retailers 175 (i.e., a retailer-retailer alert). This increased functionality can require theonline retailer 175 to create a set of alert definitions (not shown) within thedata store 155 of the sociallycollaborative shopping system 120. For example,Store A 175 can receive alert notifications when a changes in price occurs for common product items sold byStore D 175. - The socially
collaborative shopping system 120 can also include other typical functions found in conventional online shopping systems, such as wish lists, user-entered product recommendations, product item feedback, product item ratings, surveys, and the like. The configuration of the components of the sociallycollaborative shopping system 120 previously detailed can be extended to utilize these typical data sources without significant deviation from this embodiment of the present invention. - In another embodiment, the socially
collaborative shopping system 120 can be implemented as a distributed computing system. In yet another embodiment, the sociallycollaborative shopping system 120 can incorporate the location awareness capability of mobile devices. For example, ashopper shopper social shopping network 164 is in or near to a physical store corresponding to anonline retailer 175 that they desire to make a purchase from. The alertedshopper other shopper -
Network 195 can include any hardware/software/and firmware necessary to convey data encoded within carrier waves. Data can be contained within analog or digital signals and conveyed though data or voice channels.Network 195 can include local components and data pathways necessary for communications to be exchanged among computing device components and between integrated device components and peripheral devices.Network 195 can also include network equipment, such as routers, data lines, hubs, and intermediary servers which together form a data network, such as the Internet.Network 195 can also include circuit-based communication components and mobile communication components, such as telephony switches, modems, cellular communication towers, and the like.Network 195 can include line based and/or wireless communication pathways. - As used herein, presented
data stores Data stores Data stores data stores data stores - It should be appreciated that
system 100 represents one contemplated, non-limiting, architecture for the disclosure and that others are contemplated. For example, in one embodiment, functionality of the social networking system specific to collaborative shopping can be directly incorporated into onlineretail services 177 and need not be implemented into a separatesocial networking system 185. Likewise, functionality (or portions thereof) of the sociallycollaborative shopping system 120 can be incorporated directly into thesocial networking system 185, as a new service of thesocial networking system 185. Specific artifacts, such as theSSC widget 187, for interacting among the indicated components can (and are expected to vary) in accordance with different implementation choices, which are to be considered within scope of the disclosure. - Additionally, in one contemplated embodiment, the services provided by the socially
collaborative shopping system 120 can be conducted transparently to theonline retailers 175 and/orsocial networking system 185. For example,system 120 can establish a single “virtual shopper” which is a user ofsystem 175 and/or 185, which behaves as if it is a single individual, thus resulting in a unified shopping experience. Thesystem 120 can perform the “splitting” actions needed to allocate the contributions to thevarious shoppers system 100 improvements can be implemented in any unmodified system (175, 185), yet still provide the collaborative shopping functionality (or portions thereof) as detailed herein. - It is possible that a subset of normally permitted functionality will be present when interacting with legacy systems. For example, rewards offered for shopping may be attributed to the “virtual shopper,” which
system 120 will allocate to theshoppers online retainer 175 may not support combining rewards (which would be supported in an embodiment whereonline retailer 175 is aware of and participates in collaborative shopping via system 120). -
FIG. 2 is a block diagram 200 illustrating the basic data flows involving theSSC controller 220 in accordance with embodiments of the inventive arrangements disclosed herein. Block diagram 200 can be utilized within the context ofsystem 100 or any other online shopping system that utilizes a social network structure and supports operation in a SOA environment. - As shown in diagram 200, the
SSC controller 220 can provide data tovarious service providers 205 such as other shoppers or internal components of the socially collaborative shopping system. TheSSC controller 220 can receive data fromservice consumers 210, such as thenon-retailer services 190 oronline retailers 175 ofsystem 100.Service consumers 210 can also represent other internal components of the socially collaborative shopping system, such as updates to purchase totals calculated by the collaborative purchase manager. - Data can be bi-directionally communicated with the
social shopping interface 215 anddata store 225. Functions affecting SSCs invoked by shoppers via thesocial shopping interface 215 can be sent to theSSC controller 220, which can return the resultant information to thesocial shopping interface 215. - The
SSC controller 220 can request data from as well as save data to thedata store 225. Requested data can be conveyed from thedata store 225 to theSSC controller 220, which can then send the data to other components such as thesocial shopping interface 215. -
FIG. 3 is a flow chart of amethod 300 describing the initial aggregation of data for presentation to a shopper within the social shopping interface of a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.Method 300 can be performed within the context ofsystem 100 and/or utilizing the communication flow of block diagram 200. -
Method 300 can begin instep 305 where the socially collaborative shopping system can receive the logon data for a shopper. The stored shopper data associated with the shopper's logon data can be access instep 310. Instep 315, the validity of the logon data can be determined. - When the logon data is invalid, step 320 can be performed where the shopper is notified of the invalid data. Flow of
method 300 can return to step 305 fromstep 320 to await the re-entry of logon data. When the logon data is valid, the product items for the shopper's wish list (if applicable) and any stored SSCs can be populated instep 325. - In
step 330, the relevant information for each product item contained in the shopper's wish list and/or SSCs can be obtained from the originating online retailers. Promotions and recommendations applicable to the product items contained in the shopper's wish list and/or SSCs can be aggregated instep 335. - In
step 340, feedback information from other shoppers contained in the social shopping network of the shopper logging on can be retrieved. Presentation of the shopper's wish list and/or SSCs and the data collected in the previous steps 330-340 within the social shopping interface can occur instep 345. -
FIG. 4 is a flow chart of amethod 400 describing the creation of a shared SSC within socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.Method 400 can be performed within the context ofsystem 100 and/or utilizing the communication flow of block diagram 200. -
Method 400 can begin instep 405 where the socially collaborative shopping system can detect the addition of a product item to a SCC by a shopper. Shopper data can be queried for shoppers who are interested in a collaborative purchase of the product item instep 410. Instep 415, it can be determined if matches to the query ofstep 410 were found. - When no other shoppers are interested in a collaborative purchase of the product item, step 420 can be performed where the socially collaborative shopping system takes no action. When there are other shoppers interested in making a collaborative purchase of the product item, a listing of these other shoppers can be generated in
step 425. - The listing can be presented to the shopper within the social shopping interface in
step 430. Instep 435, the socially collaborative shopping system can receive a request from the shopper to invite a shopper selected from the listing to make a collaborative purchase of the product item. - The socially collaborative shopping system can sent an invitation to the shopper selected from the listing in
step 440. Instep 445, a response to the invitation can be received from the selected shopper. - When the received response indicates that the selected shopper declines the invitation, step 450 can be performed where the socially collaborative shopping system informs the requesting shopper of the response. When the selected shopper accepts the invitation, the socially collaborative shopping system can create a shared SSC containing the product item in
step 455. Instep 460, the requesting shopper and the selected shopper can be associated with the shared SSC. -
FIG. 5 is a flow chart of amethod 500 describing the handling of promotions by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.Method 500 can be performed within the context ofsystem 100 and/or utilizing the communication flow of block diagram 200. -
Method 500 can begin instep 505 where the socially collaborative shopping system can detect the addition of a product item to a SSC (individual or shared) by a shopper. The promotion data of the online retailers can be queried for the product item instep 510. - The existence of promotions from the online retailer for the product item can be determined in
step 515. When no promotions are found, the socially collaborative shopping system can take no action instep 520. - When promotions exist, step 525 can be performed where a listing of promotion can be generated for the product item. The promotion listing can be conveyed to the shopper (or shoppers in the case of a shared SSC) in
step 530. -
FIG. 6 is a flow chart of amethod 600 describing performance of a collaborative purchase by a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.Method 600 can be performed within the context ofsystem 100 and/or utilizing the communication flow of block diagram 200. -
Method 600 can begin instep 605 where the socially collaborative shopping system can receive a purchase command for a shared SSC from a shopper. Instep 610, it can be determined if all the shoppers associated with the shared SSC are ready to conduct the purchase. - When one or more shoppers are not ready to conduct the purchase, the socially collaborative shopping system can take no action in
step 615. Flow ofmethod 600 can then return to step 605 to await the next purchase command for the shared SSC. - In
step 620, the cost of each shopper's products items in the shared SSC can be calculated. It can be determined if any discounts and/or promotions have applied to the shared SSC instep 625. - When a discount/promotion has bee applied to the shared SSC, step 630 can be performed where the amount of the discount/promotion can be determined for each shopper. Each shopper's cost, as calculated in
step 620, can be adjusted by the determined amount instep 635. - Upon completion of
step 635 or when no discounts/promotions have been applied to the shared SSC, step 640 can be performed where the payment and shipping information can be collected for each shopper. The product items contained in the shared SSC can then be separated by online retailer instep 645. Instep 650, a single purchase request can be submitted to each online retailer along with the payment and shipping information of the shoppers purchasing the product items. -
FIG. 7 is a flow chart of amethod 700 describing the handling of incentives within a socially collaborative shopping system in accordance with embodiments of the inventive arrangements disclosed herein.Method 700 can be performed within the context ofsystem 100 and/or utilizing the communication flow of block diagram 200. -
Method 700 can begin instep 705 where the socially collaborative shopping system can collect raw shopping data for a shopper and their SSCs in accordance with the shopper's visibility rules. At a predetermined time, the raw shopping data can be synthesized into processed data instep 710. - In
step 715, the processed data can be compared with applicable incentive models. Applicable rewards for the shopper can be determined instep 720. When a reward is applicable for the shopper, the socially collaborative shopping system can generate a reward message instep 725. - In
step 730, the reward message can be conveyed to the shopper. Upon completion ofstep 730 or when no rewards are applicable to the shopper, the processed data can be optionally provided to the respectively online retailers instep 735. -
FIG. 8 is acollection 800 of examples 805 and 850 illustrating the interaction of the sociallycollaborative shopping system social networking site collection 800 can be performed within the context ofsystem 100 and/or utilizing the communication flow of block diagram 200. - In example 805,
User B 810 can utilize asocial networking site 815 to view theSSC 825 of User A via theSSC widget 820.User B 810 can select an option from theSSC widget 820 to add User A'sSSC 825 to theiraccount 840 within the sociallycollaborative shopping system 830. - The
social networking site 815 can authenticate both User A andUser B 810 to the sociallycollaborative shopping system 830. The sociallycollaborative shopping system 830 can then read theSSC 825 contained within User A'saccount 835 and copy theSSC 825 as anew SSC 845 in User B's 810account 840. - It should be noted that, in example 805, both User B and User A are members of the socially
collaborative shopping system 830. - In example 850,
User B 855 can view thewish list 865 of User D within thesocial networking site 860.User B 855 can utilize a function of theSSC widget 870 add User D'swish list 865 as aSSC 885 in theiraccount 880 of the sociallycollaborative shopping system 875. - The
social networking site 860 can automatically authenticateUser B 855 to the sociallycollaborative shopping system 875. The sociallycollaborative shopping system 875 can then create anew SSC 885 within User B's 855account 880 that contains the products listed in thewish list 865 of User D. - The socially
collaborative shopping system 875 can handle incompatible online retailers and/or product items from thewish list 865 in accordance with predefined rules governing operation of the sociallycollaborative shopping system 875. - It should be noted that, in example 850, only
User B 855 is a member of the sociallycollaborative shopping system 875. - The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be run substantially concurrently, or the blocks may sometimes be run in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
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