US20150112816A1

US20150112816A1 - Systems and methods for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content

Info

Publication number: US20150112816A1
Application number: US14/520,275
Authority: US
Inventors: Benjamin P. COLLIER
Original assignee: Disney Enterprises Inc
Current assignee: Disney Enterprises Inc
Priority date: 2013-10-21
Filing date: 2014-10-21
Publication date: 2015-04-23
Also published as: US10497028B2; US20150112806A1; US20150112793A1; US10497029B2

Abstract

A system configured to provide a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content. The system may be configured to effectuate presentation of a graphical user interface. The graphical user interface may include a graphical user interface available and/or presented to one or more producers of online content. The graphical user interface may be configured to convey information associated with one or more of managing brand integration within online content, promoting the online content, and/or managing compensation associated with the online content. In some implementations, the system may be configured to facilitate integration of one or more third-party applications into the graphical user interface.

Description

CROSS REFERENCE TO RELATED APPLICATIONS

This application incorporates by reference each of the following provisional applications in their entirety: U.S. Provisional Application No. 61/893,393, filed Oct. 21, 2013, and entitled “Systems and Methods for Managing Online Multimedia Content”; U.S. Provisional Application No. 61/897,179, filed Oct. 29, 2013, and entitled “Systems and Methods for Managing Online Multimedia Content”; and U.S. Provisional Application No. 61/947,945, filed Mar. 4, 2014, and entitled “Systems and Methods for Developing Talent and Creating and Managing Online Programming”.

FIELD

The disclosure relates systems and methods for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content.

BACKGROUND

Application stores for purchasing apps on mobile devices are known. Typically applications available in application stores do not have a unifying subject matter. Internet advertising based on previous searches is known. Typically, ads or banners are placed next to videos and generated automatically based on what may interest the viewer. Cost per click and cost per impression advertising methods are known. Typically, in a cost per click model, advertisers pay when their ad is clicked compared to in cost per impression model where advertisers pay for each time their ad is shown.

SUMMARY

One aspect of the disclosure relates to a system configured for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content. In exemplary implementations, the system may be configured to effectuate presentation of a graphical user interface. The graphical user interface may include a graphical user interface available and/or presented to one or more producers of online content. The graphical user interface may be configured to convey information associated with one or more of managing brand integration within online content, promoting the online content, and/or managing compensation associated with the online content. In some implementations, the system may be configured to facilitate integration of one or more third-party applications into the graphical user interface.
The system may obtain parameter values for parameters describing characteristics of online content and/or producers. Parameters values may be used to track, report, gather, record, and/or otherwise determine information related to providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content. Online content may include one or more of online video content, social media content, and/or other online content.
A user may specify user specified tasks. The user may include one or more of an advertiser, a company, a third party affiliate of the system, and/or other users. In some implementations, users are different from producers. A producer may provide online content based on user specified tasks. The user specified tasks may be related to brand integration within online content. The user specified tasks may include providing online content including brand integration. Providing online content may include generating, authoring, contributing, administering, arranging, dispensing, producing, originating, publishing, and/or otherwise providing online content. In some implementations, the system may effectuate presentation of the user specified tasks to producers. The performance of an individual one of the user specified tasks by an individual one of the producers may be evaluated to determine an outcome. The outcome may include a quantity of a desired result and/or action. The system may distribute compensation based on the outcome to the individual ones of the one or more producers that performed the user specified task. Compensating producers may include providing a stored value as payment earned by a given producer. In some implementations, the stored value may be used for purchases in one or more third party applications.
In some implementations, the system may include one or more servers. The server(s) may be configured to communicate with one or more client computing platforms according to a client/server architecture. The users may access the system via client computing platform(s). The server(s) may be configured to execute one or more computer program components. The computer program components may include one or more of a producer account component, parameter component, a task component, a content provisioning component, a control component, a managing component, an production component, a compensation component, an application interface component, and/or other components.
The producer account component may be configured to access and/or manage one or more producer profiles and/or producer information associated with producers of the system. The one or more producer profiles and/or producer information may include information stored by servers, client computing platforms, and/or other storage locations. The producer profiles and/or producer information may include, for example, online content generated by producers, information identifying producers (e.g., a username or handle, a number, an identifier, and/or other identifying information), security login information (e.g., a login code or password), virtual space account information, subscription information, a stored value representing currency information (e.g., related to compensation earned), online content information, online content subscriptions, demographic information associated with producers, user identified task performance history, performance evaluation information, and/or other information related to producers.
The parameter component may be configured to obtain parameter values for parameters. The parameters may describe online content characteristics and/or other features related to production, distribution, consumption, and/or monetization of online content. The parameters values may be used to track, report, gather, record, and/or otherwise determine information related to providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content. Online content characteristics may include one or more of subject matter characteristics, audience characteristics, temporal characteristics, format characteristics, distribution characteristics, outcome characteristics, and/or characteristics of other aspects of online content.
The task component may be configured to receive user specified tasks for online content. The user specified tasks may be related to brand integration within online content. The user specified tasks may include providing online content including brand integration. Providing online content may include generating, authoring, contributing, administering, arranging, dispensing, producing, originating, publishing, and/or otherwise providing online content. For example, the user specified tasks may include one or more of integrating an advertisement into a portion of online content, creating a portion of online content, endorsing a portion of online content, promoting a portion of online content, creating a portion of pay and/or advertising content to be used pre-roll, denoting “sponsorship”, and/or other user specified tasks.
The content provisioning component may be configured to effectuate presentation of the graphical user interface. The graphical user interface may be configured to convey information associated with managing brand integration within online content, providing brand integration within online content, and/or managing compensation associated with the online content.
In some implementations, the graphical user interface may include one or more fields. The one or more fields may be represented by one or more tiles. For example, the graphical user interface may include multiple tiles arranged in a row and column format.
In some implementations, the content provisioning component may be configured to effectuate presentation of the user specified tasks to producers. For example, an offer to perform the user specified task may be presented to one or more producers of online content.
In some implementations, the content provisioning component may be configured to facilitate display of the online content resulting from performance of a user specified task. The display of the online content may include publication of the online content resulting from the performed user specified task. In some implementations, the display or publication of the online content resulting from the performed user specified task may be via a social media platform, a website, a system channel and/or portal, and/or other publication locations.
The control component may be configured to evaluate performance of a given user specified task by a given producer to determine an outcome. The outcome may be a quantity of a desired result and/or action corresponding to the user specified task. In some implementations, the desired result and/or action may include a content consumer action based on the online content resulting from the performed user specified task. For example, a desired result and/or action may include a content consumer selecting and/or clicking on a portion of the online content, viewing a portion of the online content, promoting a portion of the online content, endorsing a portion of the online content, opening a new account based on the online content, downloading content based on the online content, other cost per action actions, and/or other content consumer actions.
The control component may be configured to distribute compensation based on the outcome. The compensation may include a stored value, wages, cash and/or check, awarded points, earned prizes, and/or other compensation including a representation of payment earned by the producer. In some implementations, as the outcome increases, compensation may increase directly. For example, a producer may earn a compensation value and/or amount for individual times a content consumer clicks on and/or selects an advertisement integrated into the online content by the producer. In some implementations, a producer may earn a flat compensation value for individual user specified tasks presented to and performed by the producer.
The managing component may be configured to convey information for managing brand integration within online content. Information for managing brand integration within online content may include offer information, online content information, producer information, and/or other information for managing online content. The managing component may be configured to convey information acquired from one or more of the producer account component, the parameter component, the task component, the content provisioning component, the control component, the production component, the compensation component, the application interface component, the client computing platforms, external resources, and/or other components and/or locations. The managing component may be configured to convey information via the graphical user interface.
The production component may be configured to convey information for providing brand integration within online content. Information for providing brand integration within online content may include information for uploading new content, information for creating online content, information for promoting online content, and/or other information for producing online content. The production component may be configured to convey information acquired from one or more of the producer account component, the parameter component, the task component, the content provisioning component, the control component, the managing component, the compensation component, the application interface component, the client computing platforms, external resources, and/or other components and/or locations.
The compensation component may be configured to convey information for managing compensation associated with online content. Compensation associated with online content may include compensation generated based on online content resulting from the one or more performances of the user specified tasks. Information for managing compensation may include monetization information, stored value information, other compensation information, and/or other information for managing compensation. The compensation component may be configured to convey information acquired from one or more of the producer account component, the parameter component, the task component, the content provisioning component, the control component, the managing component, the compensation component, the application interface component, the client computing platforms, external resources, and/or other components and/or locations.
In some implementations, compensation component may be configured to convey monetization information. Monetization information may include information describing the monetization of user specified actions performed by a given producer. Examples of monetization information may include monetization efficacy, monetization reports, monetization trends, and/or other monetization information.
In some implementations, the system may include an application interface component. The application interface component may be configured to convey information associated with applications related to one or more of providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content. The applications may include one or more third-party applications.
In some implementations, application interface component may be configured to facilitate integration of one or more third-party applications into the graphical user interface. Facilitating integration may include providing an application program interface.
In some implementations, the application interface component may be configured to facilitate one or more transactions using the stored value for payment. A given transaction may include a purchase associated with one or more of the third-party applications.
These and other objects, features, and characteristics of the system and/or method disclosed herein, as well as the methods of operation and functions of the related elements of structure and the combination of parts and economies of manufacture, will become more apparent upon consideration of the following description and the appended claims with reference to the accompanying drawings, all of which form a part of this specification, wherein like reference numerals designate corresponding parts in the various figures. It is to be expressly understood, however, that the drawings are for the purpose of illustration and description only and are not intended as a definition of the limits of the invention. As used in the specification and in the claims, the singular form of “a”, “an”, and “the” include plural referents unless the context clearly dictates otherwise.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates a system configured for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, in accordance with one or more implementations.

FIG. 2 illustrates an exemplary architecture for the system of FIG. 1, in accordance with one or more implementations.

FIG. 3 illustrates a view of a graphical user interface, in accordance with one or more implementations

FIG. 4 illustrates a method for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, in accordance with one or more implementations.

FIG. 5 illustrates another method for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, in accordance with one or more implementations.

DETAILED DESCRIPTION

FIG. 1 illustrates a system 100 configured for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, in accordance with one or more implementations. Online content may include one or more of an online video content, a social media content, an online photo content, and/or other online content. The graphical user interface may include a graphical user interface available and/or presented to one or more producers of online content. In some implementations, system 100 may be configured to facilitate integration of one or more third-party applications into the graphical user interface.
The system 100 may obtain parameter values for parameters describing characteristics of online content, and/or producers. Parameters may be used to track, report, gather, record, and/or otherwise determine information related to providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content.
A user may specify user specified tasks. The user may include one or more of an advertiser, a company, a third party affiliate of system 100, and/or other users. In some implementations, users are different from producers. A producer may provide online content based on user specified tasks. The user specified tasks may be related to brand integration within online content. The user specified tasks may include providing online content including brand integration. Providing online content may include generating, authoring, contributing, administering, arranging, dispensing, producing, originating, publishing, and/or otherwise providing online content. In some implementations, system 100 may effectuate presentation of the user specified tasks to producers. The performance of individual user specified tasks by individual producers may be evaluated to determine an outcome. The outcome may include a quantity of a desired result and/or action. The system 100 may distribute compensation based on the outcome to individual producers that performed the user specified tasks. Compensating producers may include providing a stored value as payment earned by a given producer. In some implementations, the stored value may be used for purchases in one or more third party applications.
In some implementations, system 100 may include one or more servers 102. The server(s) 102 may be configured to communicate with one or more client computing platforms 104 according to a client/server architecture. The users may access system 100 via client computing platform(s) 104. The server(s) 102 may be configured to execute computer readable instructions 105. The computer readable instructions 105 may include one or more of a producer account component 106, a parameter component 108, a task component 110, a content provisioning component 112, a control component 114, a managing component 116, a production component 118, a compensation component 120, an application interface component 122, and/or other components.
Producer account component 106 may be configured to access and/or manage one or more producer profiles and/or producer information associated with producers of system 100. The one or more producer profiles and/or producer information may include information stored by server(s) 102, client computing platforms 104, and/or other storage locations. The producer profiles and/or producer information may include, for example, online content generated by producers, information identifying producers (e.g., a username or handle, a number, an identifier, and/or other identifying information), security login information (e.g., a login code or password), account information, subscription information, stored value account information (e.g., compensation), online content information, online content subscriptions, demographic information associated with producers, user identified task performance history, performance evaluation information, information reflecting online content characteristics (e.g., parameter values, and/or other information),and/or other information related to producers.
Parameter component 108 may be configured to obtain parameter values of parameters associated with online content. The parameters may describe online content characteristics and/or other features related to production, distribution, consumption, and/or monetization of online content. The parameters values may be used to track, report, gather, record, and/or otherwise determine information related to providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content.
Online content characteristics may include one or more of subject matter characteristics, audience characteristics, temporal characteristics, format characteristics, distribution characteristics, outcome characteristics, and/or characteristics of other aspects of online content.
Subject matter characteristics may describe the material within the online content. Examples of subject matter characteristics of online content may include a genre, topic, title, description, tags, commentary, amount of content, and/or other subject matter characteristics of the online content. For example, an online video may have a game genre.
An audience characteristic may describe information or characteristics related to the audience of the online content. Examples of audience characteristics may include audience demographic information, subscriber demographic information, a subscriber count, an audience size, audience comment activity, audience viewing habits, audience responsiveness, audience spending characteristics, audience monetization, audience interests, proclivity to participate in social sharing, and/or other audience characteristics. Audience demographic information may include one or more of information and/or statistics related to a content consumer population of the online content. The content consumer population may include the people who view, contribute to, interact with, and/or access the online content. Information and/or statistics related to a content consumer population may include one or more of age, gender, ethnicity, race, marital status, income level, education, occupation, and/or other demographic information. For example, audience demographic information may include that 15% of the content consumer population is female and ages 30-35. Subscriber demographic information may include statistics related to the content consumers who follow and/or subscribe to the online content provided by a given producer. For example, subscriber demographic information may include that 25% of subscribers have an annual income of $35,000-$45,000.
A subscriber count may include a quantity of content consumers who follow and/or subscribe to online content provided by a given content producer. An audience size may include a size and/or breadth of the content consumer population. Audience viewing habits may include information related to the habits of the content consumer population while viewing online content. For example, an audience viewing habit may include that 15% of content consumers view a given online content from a mobile device. Audience responsiveness may describe a content consumer population's average interaction with the online content. For example, audience responsiveness may include that 15% of the content consumer population of a given time period clicked an advertisement link integrated into online video content.
Audience spending characteristics may describe the spending tendencies of a given content consumer population. For example, an audience spending characteristic may include an amount of instances that viewing an advertisement led to the purchase of a product of the advertisement by one or more of the content consumer population. Audience interests may describe the interests of the content consumer population. Audience proclivity to participate in social sharing may describe the likelihood and/or activity level of actual and/or potential audience participation. Temporal characteristics may describe a date and/or time aspects of online content. For example, a temporal characteristics may include one or more of a time the online content was last viewed and/or promoted, the length of the online content, periods at which online content (e.g., episodes) are released, content velocity (e.g., rate of content release/production), impressions of new content, impressions of library content, and/or other information relating to other time features of the online content.
Format characteristics may describe a content format, file format, and/or other format characteristics of the online content. The content format may include information related to the form of the online content. Examples of content format may include one or more of a video, a picture, a social media post and/or other content formats. The file format may include information related to a structure of a file that may define the way it is stored and displayed on a screen. Examples of file formats may include one or more of .JPG, .PNG, .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, and/or other file formats.
Distribution characteristics may describe the how online content is displayed or distributed. Distribution characteristics may include publication locations. Examples of distribution characteristics may include one or more of a system video channel, Facebook, YouTube, Twitter, Pinterest, LinkedIn, Google+, Flickr, Tumblr, Blogger, Vine, Instagram, Snapchat, Maker.TV, broadcast or cable television, and/or other publication locations.
Outcome characteristics may describe aspects of content consumer actions resulting from the online content. Examples of outcome characteristics include, for example, a view count, promotion count, comment count, an endorsement count, sharing count, up-vote count, and/or other outcome characteristics. A view count may include a number of times the online content is viewed by a content consumer. A promotion count may include a number of times the online content is advanced. A comment count may include a number of comments generated for the online content. An endorsement count may include a number of times the online content is supported. A sharing count may include a number of times the online content is shared. A up-vote count may include the number of times the content is upvoted and/or liked. For example, an outcome characteristic of an online video may include a view count of 100,000.
Task component 110 may be configured to receive user specified tasks for online content. The user specified tasks may be related to brand integration within online content. The user specified tasks may include providing online content including brand integration. Providing online content may include generating, authoring, contributing, administering, arranging, dispensing, producing, originating, publishing, and/or otherwise providing online content. In some implementations, task component 110 may be the same as and/or similar to one or more features described in U.S. patent application Ser. No. XX/XXX,XXX [[Atty Docket No. 072879-0434663]] filed on Oct. 21, 2014, and entitled “ Systems And Methods For Facilitating Brand Integration Within Online Content And Promoting That Online Content” and/or U.S. patent application Ser. No. XX/XXX,XXX [[Atty Docket No. 072879-0434166]] filed on Oct. 21, 2014, and entitled “Systems and Methods for Facilitating Monetizing Brand Integration within Online Content”, which are both incorporated herein by reference in their entirety.
In some implementations, the user specified tasks may be related to brand integration within online content. The user specified tasks may include one or more of integrating an advertisement into a portion of online content, creating a portion of online content, endorsing a portion of online content, promoting a portion of online content, creating a portion of pay and/or advertising content to be used pre-roll, denoting “sponsorship”, and/or other user specified tasks. For example, integrating an advertisement into a portion of online content may include posting a link in an online video description. Creating a portion of online content may include one or more of, creating video content as a portion of online video channel content, posting a text advertisement as a portion of a social media feed, creating a video advertisement as part of a social media feed, and/or creating other online content. Endorsing a portion of the online content may include “liking”, rating, thumbs-upping, and/or otherwise endorsing a portion of online content. Promoting a portion of online content may include sharing, posting, linking, and/or otherwise promoting a portion of online content. Creating a portion of pay and/or advertising content to be used pre-roll may include creating advertising content for pay content platforms to be displayed prior to the online content purchased and/or associated with a purchase and/or membership. Denoting “sponsorship” may include an indication that online content is sponsored and/or supported by a given user and/or advertiser. For example, denoting sponsorship may include thanking a sponsor and/or user in a given online content.
Content provisioning component 112 may be configured to effectuate presentation of the graphical user interface. The graphical user interface may be configured to convey information associated with managing brand integration within online content, promoting the online content, and/or managing compensation associated with the online content. In some implementations, the graphical user interface may be presented to one or more producers associated with system 100. The graphical user interface may be presented to one or more producers via client computing platforms 104. By way of a non-limiting example, graphical user interface may be configured to convey information associated with managing brand integration within online content associated with a given producer, promoting the online content associated with a given producer, and/or managing compensation associated with the online content associated with a given producer. Online content associated with a given producer may include online content at least partially provided by, generated by, produced by, originated by, published by, or otherwise associated with the given producer.
In some implementations, the graphical user interface may include one or more fields. The one or more fields may be represented by one or more tiles. Tiles may include one or more fields having one or more of a rectangular shape, square shape, circular shape, oval shape, triangular shape, polygonal shape, and/or other shapes. The tiles may be arranged in one or more of a row format, a column format, a scattered format, a diagonal format, and/or other formats. For example, the graphical user interface may include multiple square tiles arranged in a row and column format.
In some implementations, content provisioning component 112 is configured to facilitate customization of the graphical user interface. Customization of the graphical user interface may include customizing one or more aspects of the graphical user interface. One or more aspects of the graphical user interface may include one or more of the content presented the layout, the color scheme, the tile size, the tile number, the font, the icons displayed, the order of tiles, and/or other aspects.
In some implementations, content provisioning component 112 may be configured to effectuate presentation of the user specified tasks to producers. For example, a user specified task may be presented to a given producer in the form of an offer. In some implementations, content provisioning component 112 may be configured to facilitate acceptance of the user specified tasks by a given producer via the graphical user interface. The facilitation of acceptance may be responsive to the presentation of the user specified tasks to one or more producers. For example, acceptance may include a producer's agreement to perform the presented user specified task.
In some implementations, content provisioning component 112 may be configured to facilitate display of the online content resulting from the performed user specified task. The display of the online content may include publication of the online content resulting from the performed user specified task. For example, the display and/or publication of the online content resulting from the performed user specified task may be via one or more virtual environments. A “virtual environment” may include an interactive, electronic social media, and/or other virtual environments. For example, electronic social media may include a social media platform. The social media platform may include, for example, one or more of Facebook, YouTube, Twitter, Pinterest, LinkedIn, Google+, Flickr, Tumblr, Blogger, and/or other social media platforms.
Control component 114 may be configured to evaluate performance of a given user specified task by a given producer to determine an outcome. The outcome may be a quantity of a desired result and/or action corresponding to the user specified task. In some implementations, the desired result and/or action may include a content consumer action based on the online content resulting from the performed user specified task. A content consumer may include a person who views, contributes to, interacts with, and/or accesses digital media via the internet. A content consumer action may include, for example, a content consumer selecting and/or clicking on a portion of the online content, viewing a portion of the online content, promoting a portion of the online content, endorsing a portion of the online content, opening a new account based on the online content, downloading content based on the online content, other cost per action actions, and/or other content consumer actions. In some implementations, the outcome may be a quantity of a desired result and/or action corresponding to the user specified task. For example, the outcome may include the number of times a content consumer clicks on an advertisement integrated into online content. The integration of the advertisement into the online content may correspond to a given user specified task. The outcome may include a number of times content consumers “like” a portion of content generated as based on the user specified task. The outcome may include a number of times content consumers view the online content endorsed by a producer based on the user specified task.
Control component 114 may be configured to distribute compensation. Distribution of compensation may be based on the outcome of a given producer's performance of the user specified task. The compensation may include a stored value, wages, cash and/or check, awarded points, earned prizes, and/or other compensation including a representation of payment earned by the producer. In some implementations, as the outcome increases, compensation may increase. For example, a producer may earn a compensation for individual times a content consumer clicks on and/or selects an advertisement integrated into the online content by the producer responsive to the presentation of the user specified task to the producer. In some implementations, a producer may earn a flat compensation value for individual user specified tasks presented to and performed by the producer.
In some implementations, control component 112 may be configured to facilitate approval of the user specified tasks. Approval may be responsive to the performance of user specified tasks by one or more of the producers. In some implementations, approval may include confirmation that the user specified task performed by one or more of the producers represents the user specified task presented to one or more the producers. For example, approval may include a user indicating the performed user specified task was performed according to specifications set forth by the user in the user specified task presented. The specifications set forth by the user may include criteria and/or requirements the user expects the performed user specified task to meet. In some implementations, approval may be required prior to display and/or publication of the online content resulting from the performed user specified task.
Managing component 116 may be configured to convey information for managing brand integration within online content. Information for managing brand integration within online content may include offer information, online content information, producer information, and/or other information for managing online content. Offer information may include information describing user specified tasks presented to a given producer. Examples of offer information may include one or more of available user specified tasks, activated user specified tasks, completed user specified tasks, a type of a given user specified task, a date for a given user specified task, a distribution channel for a user specified task, guidelines for a user specified task, locations for a user specified task, subject matter for a user specified task, a cost per action (e.g., outcome) for a user specified task, and/or other offer information.
By way of non-limiting example, offer information may include that a given producer has been presented with a user specified task (e.g., an available user specified task), having an affiliate link type, a distribution channel of YouTube, and a cost per action of $1.96.
Online content information may include information related to online content associated with a producer and included within system 100. Examples of online content information may include one or more of insight information, available associated content information, and/or other online content information. Insight information may describe characteristics, parameters, and/or parameter values of online content associated with a given producer. In some implementations, insight information may track and report parameters values and/or other relevant information for managing brand integration within online content.
By way of a non-limiting example, insight information for a given online content resulting from a user specified task to place an advertisement link in a video description, may include that 500 content consumers clicked on the advertisement link.
By way of a non-limiting example, insight information for a given online content resulting from a user specified task to create online video content, may include that 200,000 content consumers “liked” the video.
By way of a non-limiting example, insight information for a given online content resulting from a user specified task to place an advertisement link in a video description, may include that 50% of the content consumers that viewed the video with the advertisement link were female.
By way of a non-limiting example, insight information for a given online content resulting from a user specified task to create online video content for a given online video channel, may include that of the subscribers to the given online video channel, 25% were located in Europe.
In some implementations, insight information may include overall insight information. Overall insight information may include an aggregation of characteristics, parameters, and/or parameter values that describe a compilation of the online content associated with a given producer. For example, overall insight information may include that the combined content consumer clicks for all online content associated with a given producer is 1,200,000. Overall insight information may describe the same or similar information as insight information but it is related to multiple and/or all of the online content associated with a given user.
Producer information may include information describing a given producer. Examples of producer information may include personal information, settings information, tax and payment information, and/or other information. In some implementations, producer information may include information acquired from producer account component 106. Examples of personal information may include one or more of a username, a password, a name, a location, and/or other information. Settings information may include the setting preferences of a given producer. For example, setting information may include the customized aspects of the graphical user interface. Tax and payment information may include information relevant to receiving compensation. Examples of tax and payment information include one or more of federal income tax information, bank account information, and/or other information.
Managing component 116 may be configured to convey information acquired from one or more of producer account component 106, parameter component 108, task component 110, control component 114, production component 118, compensation component 120, application interface component 122, client computing platforms 104, external resources 120, and/or other components and/or locations. In some implementations, information conveyed by managing component 116 may include information acquired from one or more third party sources. Managing component 116 may be configured to convey information via the graphical user interface.
Production component 118 may be configured to convey information for providing brand integration within online content. Information for providing brand integration within online content may include information for uploading new content, information for creating online content, information for promoting online content, and/or other information for producing online content. Examples of information for uploading new content may include information and/or applications facilitating the addition of new online content, a new online content channel, and/or other online content. By way of a non-limiting example, information facilitating the addition of new online content may include a video manager application for uploading new videos. Information for creating online content may include tools and/or applications for creating online content. Examples of information for creating online content may include one or more of media for use in online content, effects available for online content, editing tools for online content, and/or other information for creating online content. By way of a non-limiting example, information for creating online video content may include a video editing application and/or a video sound gallery.
Information for promoting online content may include information for promoting and/or endorsing online content. Examples of information for promoting and/or endorsing online content may include links to facilitate promoting and/or endorsing online content, forums for promoting and/or endorsing online content, and/or other information for endorsing online content. By way of non-limiting example, a link to facilitate online content may include a “share” link or a “like” link. A forum for promoting and/or endorsing online content may include a forum community for discussing and/or posting about online content.
Production component 118 may be configured to convey information acquired from one or more of producer account component 106, parameter component 108, task component 110, control component 114, managing component 116, compensation component 120, application interface component 122, client computing platforms 104, external resources 120, and/or other components and/or locations. In some implementations, information conveyed by production component 118 may include information acquired from one or more third party sources. Production component 118 may be configured to convey information via the graphical user interface.
Compensation component 120 may be configured to convey information for managing compensation associated with online content. Compensation associated with online content may include compensation generated based on online content resulting from the one or more performances of the user specified tasks. Information for managing compensation may include monetization information, stored value information, other compensation information, and/or other information for managing compensation.
Monetization information may include information describing the monetization of user specified actions performed by a given producer. Examples of monetization information may include monetization efficacy, monetization reports, monetization trends, and/or other monetization information. Monetization efficacy may include information describing the efficiency or effectiveness of a given monetization associated with a given producer and/or performance of a given user specified task. For example, monetization efficacy may include a comparison of online content having a high monetization value and online content having a low monetization value. The comparison may indicate possible improvements.
Monetization reports may include monetization quantities and/or corresponding compensation values for a period of time and/or associated with performance of a given user specified task. For example, a monetization report may include the compensation earned based on one or more outcomes and/or outcome characteristics such as a number of times an advertisement link was clicked by content consumers. By way of a non-limiting example, a monetization report for the month of August for a given producer may include $150,000 based on the given producer's performance of one or more user specified tasks and content consumer actions related to online content resulting from one or more user specified tasks. Monetization trends may describe changes in the monetization of a given producer's online content. Monetization trends may enable a producer to better track monetization and increase efficacy by obtaining feedback regarding successful and/or unsuccessful methods.
Stored value information may include a value of compensation earned by a given producer. In some implementations, a given producer may be able to “cash out” and receive cash, check, and/or a deposit for the amount represented by the stored value. In some implementations, a given producer must reach a certain stored value prior to “cashing out”.
Other payment information may include other forms of compensation such as awarded points and/or earned prizes. Compensation component 120 may be configured to convey information related to awarded points and/or earned prizes. Compensation component 120 may be configured to convey information acquired from one or more of producer account component 106, parameter component 108, task component 110, control component 114, managing component 116, production component 118, application interface component 122, client computing platforms 104, external resources 120, and/or other components and/or locations. In some implementations, information conveyed by compensation component 120 may include information acquired from one or more third party sources. Compensation component 120 may be configured to convey information via the graphical user interface.
In some implementations, system 100 may include an application interface component 122. The application interface component 122 may be configured to convey information associated with applications related to one or more of providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content. The applications may include one or more third-party applications, and/or one or more applications native to system 100. In some implementations, application interface component 122 may be configured to convey information similar to managing component 116, production component 118, and/or compensation component 120, as described herein, via third party applications.
In some implementations, application interface component 122 may be configured to facilitate integration of one or more third-party applications into the graphical user interface. Facilitating integration may include providing an application program interface. Providing an application program interface may enable third parties to offer services and/or products via system 100. Application program interface may describe a software intermediary that makes it possible for application programs to interact with each other and/or share data. In some implementations, services and/or products may be offered free of charge to producers based on one or more of a partnership agreement, a licensing agreement, a revenue share agreement, and/or other agreement.
In some implementations, services and/or products may be offered for a price. Application interface component 122 may be configured to facilitate one or more transactions using the stored value for payment. A given transaction may include a purchase associated with one or more of the third-party applications. A purchase associated with one or more of the third party applications may include, for example, one or more of a purchase of an third party application, a purchase of a service through a third party application, and/or a purchase of a product through a third party application. For example, the stored value may decrease as a result of a producer purchasing an audio track for an online video through a third party. In some implementations, the third party applications may be integrated such as to enable purchases without producers having to exchange payment with a third party.
FIG. 2 illustrates an exemplary architecture for system 100, in accordance with one or more implementations. A brand integration facilitation service 202 may operate server(s) 102 (see FIG. 1). Brand integration facilitation service 202 may communicate with multiple parties including one or more of a user 208, an advertiser 210, a producer 212, a social media platform 206, content consumers 214, third party applications 216, third parties 218, and/or other parties. Brand integration facilitation service 202 may communicate with producer 212 via graphical user interface 204. Third party applications 216 and/or third parties 218 may communicate with graphical user interface 204 and/or producer 212. Users 208 may provide user specified tasks to brand integration facilitation service 202.
Brand integration facilitation service 202 may communicate user specified tasks to producers 212 (see, e.g., content provisioning component 112 described in connection with FIG. 1). Graphical user interface 204 may provide an application interface for third party applications 216 (see, e.g., application interface component 122). Third party applications 216 and/or third parties 218 may provide information and/or applications for graphical user interface 204. Graphical user interface 204 may facilitate display of the user specified tasks to producers 212. Producers 212 may accept user specified tasks. Producers 212 may perform user specified tasks. Brand integration facilitation service 202 may facilitate display and/or publication of online content resulting from the user specified task performed by producer 212 via social media platform 206. Content consumers 214 may access, view, interact with, and/or otherwise consume online content resulting from the user specified task via social media platform 206. Brand integration facilitation service 202 may evaluate performance of the first user specified task (see, e.g., control component 118 described in connection with FIG. 1). Brand integration facilitation service 202 may determine an outcome corresponding to the online content resulting from the first user specified task (see, e.g., control component 118 described in connection with FIG. 1). In some implementations, brand integration facilitation service 202 may evaluate performance and/or determine an outcome via a third party provider. Users 208 may compensate producers 212 via brand integration facilitation service 202.
FIG. 3 illustrates a view of an exemplary graphical user interface 300, in accordance with one or more implementations. Graphical user interface 300 may include one or more of fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, 324, and/or other fields. In some implementations, field 302, 304, and 306 may be configured to convey producer information based on information from managing component 116. For example, field 302 may convey user login information, field 304 may convey tax and payment information, and field 306 may convey setting information. In some implementations, field 308 may be configured to convey online content information based on information from managing component 116. For example, field 308 may convey insight information and/or overall insight information. In some implementations, field 310 and 312 may be configured to convey information for uploading new content based on information from production component 118. For example, field 310 may convey information for adding new online content and field 312 may convey information for adding a new online content channel.
In some implementations, field 314 may be configured to convey information for promoting online content based on information from production component 118. For example, field 314 may convey a forum for promoting and/or endorsing online content. Field 316 may be configured to convey offer information based on information from managing component 116. For example, field 316 may convey active offers. Field 318 and 320 may be configured to convey monetization information and stored value information based on information from compensation component 120. For example, field 318 may convey a monetization report and field 320 may convey the stored value. In some implementations, field 322 and field 324 may be configured to convey information associated with one or more third party applications based on information from application interface component 122. For example, fields 322 and 324 may convey third party applications via the application interface provided by application interface component 122.
It should be appreciated that although fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, and 324 are illustrated in FIG. 3 as being co-located within a single view of graphical user interface 300, that is not intended to be limiting. Rather, one or more of fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, and 324 may be included in separate views of graphical user interface 300. The description of the functionality provided by the different fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, and 324 described herein is for illustrative purposes, and is not intended to be limiting, as any of fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, and 324 may provide more or less functionality than is described. For example, one or more of fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, and 324 may be eliminated, and some or all of its functionality may be provided by other ones of fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, and 324. As another example, graphical user interface 300 may be configured to provide one or more additional fields that may perform some or all of the functionality attributed herein to one of fields 302, 304, 306, 308, 310, 312, 314, 316, 318, 320, 322, and 324.
Referring again to FIG. 1, in some implementations, server(s) 102, client computing platform(s) 104, and/or external resources 120 may be operatively linked via one or more electronic communication links. For example, such electronic communication links may be established, at least in part, via a network such as the Internet and/or other networks. It will be appreciated that this is not intended to be limiting, and that the scope of this disclosure includes implementations in which server(s) 102, client computing platform(s) 104, and/or external resources 120 may be operatively linked via some other communication media.
A given client computing platform 104 may include one or more processors configured to execute computer program components. The computer program components may be configured to enable a producer and/or user associated with the given client computing platform 104 to interface with system 100 and/or external resources 120, and/or provide other functionality attributed herein to client computing platform(s) 104. By way of non-limiting example, the given client computing platform 104 may include one or more of a desktop computer, a laptop computer, a handheld computer, a NetBook, a Smartphone, a gaming console, and/or other computing platforms.
The external resources 120 may include sources of information, hosts and/or providers of virtual environments outside of system 100, external entities participating with system 100, and/or other resources. In some implementations, some or all of the functionality attributed herein to external resources 120 may be provided by resources included in system 100.
The server(s) 102 may include electronic storage 122, one or more processors 124, and/or other components. The server(s) 102 may include communication lines, or ports to enable the exchange of information with a network and/or other computing platforms. Illustration of server(s) 102 in FIG. 1 is not intended to be limiting. The server(s) 102 may include a plurality of hardware, software, and/or firmware components operating together to provide the functionality attributed herein to server(s) 102. For example, server(s) 102 may be implemented by a cloud of computing platforms operating together as server(s) 102.
Electronic storage 122 may include electronic storage media that electronically stores information. The electronic storage media of electronic storage 122 may include one or both of system storage that is provided integrally (i.e., substantially non-removable) with server(s) 102 and/or removable storage that is removably connectable to server(s) 102 via, for example, a port (e.g., a USB port, a firewire port, etc.) or a drive (e.g., a disk drive, etc.). Electronic storage 122 may include one or more of optically readable storage media (e.g., optical disks, etc.), magnetically readable storage media (e.g., magnetic tape, magnetic hard drive, floppy drive, etc.), electrical charge-based storage media (e.g., EEPROM, RAM, etc.), solid-state storage media (e.g., flash drive, etc.), and/or other electronically readable storage media. The electronic storage 122 may include one or more virtual storage resources (e.g., cloud storage, a virtual private network, and/or other virtual storage resources). Electronic storage 122 may store software algorithms, information determined by processor(s) 124, information received from server(s) 102, information received from client computing platform(s) 104, and/or other information that enables server(s) 102 to function as described herein.
Processor(s) 124 may be configured to provide information processing capabilities in server(s) 102. As such, processor(s) 104 may include one or more of a digital processor, an analog processor, a digital circuit designed to process information, an analog circuit designed to process information, a state machine, and/or other mechanisms for electronically processing information. Although processor(s) 104 is shown in FIG. 1 as a single entity, this is for illustrative purposes only. In some implementations, processor(s) 104 may include a plurality of processing units. These processing units may be physically located within the same device, or processor(s) 104 may represent processing functionality of a plurality of devices operating in coordination. The processor(s) 104 may be configured to execute computer readable instruction components 106, 108, 110, 112, 114, 116, 118, and/or other components. The processor(s) 124 may be configured to execute components 106, 108, 110, 112, 114, 116, 118, and/or other components by software; hardware; firmware; some combination of software, hardware, and/or firmware; and/or other mechanisms for configuring processing capabilities on processor(s) 124.
It should be appreciated that although components 106, 108, 110, 112, 114, 116, 118, 120, and 122 are illustrated in FIG. 1 as being co-located within a single processing unit, in implementations in which processor(s) 124 includes multiple processing units, one or more of components 106, 108, 110, 112, 114, 116, 118, 120, and/or 122 may be located remotely from the other components. The description of the functionality provided by the different components 106, 108, 110, 112, 114, 116, 118, 120, and/or 122 described herein is for illustrative purposes, and is not intended to be limiting, as any of components 106, 108, 110, 112, 114, 116, 118, 120, and/or 122 may provide more or less functionality than is described. For example, one or more of components 106, 108, 110, 112, 114, 116, 118, 120, and/or 122 may be eliminated, and some or all of its functionality may be provided by other ones of components 1106, 108, 110, 112, 114, 116, 118, 120, and/or 122. As another example, processor(s) 124 may be configured to execute one or more additional components that may perform some or all of the functionality attributed herein to one of components 106, 108, 110, 112, 114, 116, 118, 120, and/or 122.
FIG. 4 illustrates a method 400 methods for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, in accordance with one or more implementations. The operations of method 400 presented below are intended to be illustrative. In some implementations, method 400 may be accomplished with one or more additional operations not described, and/or without one or more of the operations discussed. Additionally, the order in which the operations of method 400 are illustrated in FIG. 4 and described below is not intended to be limiting.
In some implementations, method 400 may be implemented in one or more processing devices (e.g., a digital processor, an analog processor, a digital circuit designed to process information, an analog circuit designed to process information, a state machine, and/or other mechanisms for electronically processing information). The one or more processing devices may include one or more devices executing some or all of the operations of method 400 in response to instructions stored electronically on an electronic storage medium. The one or more processing devices may include one or more devices configured through hardware, firmware, and/or software to be specifically designed for execution of one or more of the operations of method 400.
At an operation 402, presentation of a graphical user interface configured to convey information associated with managing brand integration within online content, promoting the online content, and/or managing compensation associated with the online content may be effectuated. Operation 402 may be performed by a content provisioning component that is the same as or similar to content provisioning component 112, in accordance with one or more implementations.
At an operation 404, compensating producers based on an outcome from user specified tasks may be facilitated. A given producer may be one whom receives a first user specified task. A given producer may be one whom performs a first user specified task. The first user specified task may include providing a first online content. The first online content may include brand integration. The given outcome may include a quantity of a desired result and/or action based on the first online content. Compensating the producers may include providing a stored value corresponding to the outcome as payment earned by a given producer. Operation 404 may be performed by a control component and/or compensation component the same as or similar control component 114 and/or compensation component 120, in accordance with one or more implementations.
FIG. 5 illustrates a method 500 methods for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, in accordance with one or more implementations. The operations of method 500 presented below are intended to be illustrative. In some implementations, method 500 may be accomplished with one or more additional operations not described, and/or without one or more of the operations discussed. Additionally, the order in which the operations of method 500 are illustrated in FIG. 5 and described below is not intended to be limiting.
In some implementations, method 500 may be implemented in one or more processing devices (e.g., a digital processor, an analog processor, a digital circuit designed to process information, an analog circuit designed to process information, a state machine, and/or other mechanisms for electronically processing information). The one or more processing devices may include one or more devices executing some or all of the operations of method 500 in response to instructions stored electronically on an electronic storage medium. The one or more processing devices may include one or more devices configured through hardware, firmware, and/or software to be specifically designed for execution of one or more of the operations of method 500.
At an operation 502, presentation of a graphical user interface configured to convey information associated with managing brand integration within online content, promoting the online content, and/or managing compensation associated with the online content may be effectuated. Operation 502 may be performed by a content provisioning component that is the same as or similar to content provisioning component 112, in accordance with one or more implementations.
At an operation 504, presentation of one or more user specified tasks to producers may be effectuated. A given producer may be one whom provides online content. The given producer may be presented with a first user specified task. The first user specified task may be related to providing a first online content including brand integration. Operation 504 may be performed by a task component and/or a content provisioning component the same as or similar as task component 110 and/or a content provisioning component 112, in accordance with one or more implementations.
Although the system(s) and/or method(s) of this disclosure have been described in detail for the purpose of illustration based on what is currently considered to be the most practical and preferred implementations, it is to be understood that such detail is solely for that purpose and that the disclosure is not limited to the disclosed implementations, but, on the contrary, is intended to cover modifications and equivalent arrangements that are within the spirit and scope of the appended claims. For example, it is to be understood that the present disclosure contemplates that, to the extent possible, one or more features of any implementation can be combined with one or more features of any other implementation.

Claims

What is claimed is:

1. A system configured for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, the system comprising:

one or more physical computer processors configured by computer readable instructions to:

effectuate presentation of a graphical user interface configured to convey information associated with providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with the online content;

wherein the graphical user interface is further configured to facilitate compensating producers based on an outcome from user specified tasks, a given producer being one whom receives a first user specified task and performs the first user specified task, the first user specified task including providing a first online content including brand integration, the given outcome corresponding to the first online content, wherein compensating the producers includes providing a stored value corresponding to the outcome as payment earned by the given producer.

2. The system of claim 1, wherein the graphical user interface includes one or more fields, one or more fields being represented by one or more tiles.

3. The system of claim 1, wherein the graphical user interface is further configured to convey monetization information.

4. The system of claim 1, wherein the graphical user interface is further configured to convey information associated with applications related to one or more of providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, the applications including one or more third-party applications.

5. The system of claim 1, wherein the graphical user interface is further configured to facilitate integration of one or more third-party applications into the graphical user interface by providing an application program interface.

6. The system of claim 1, wherein the graphical user interface is further configured to facilitate one or more transactions using the stored value for payment, a given transaction being a purchase associated with one or more of the third-party applications.

7. A system configured for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, the system comprising:

effectuate presentation of a graphical user interface configured to convey information associated with managing brand integration within online content, promoting the online content, and/or managing compensation associated with the online content;

wherein the graphical user interface is further configured to effectuate presentation of one or more user specified tasks to producers, a given producer being one whom provides online content, such that the given producer is presented with a first user specified task, the first user specified task being related to providing a first online content including brand integration.

8. The system of claim 7, wherein the graphical user interface includes one or more fields, one or more fields being represented by one or more tiles.

9. The system of claim 7, wherein the graphical user interface is further configured to convey monetization information.

10. The system of claim 7, wherein the graphical user interface is further configured to convey information associated with applications related to one or both of managing online content and/or creating online content, the applications including one or more third-party applications.

11. The system of claim 7, wherein the graphical user interface is further configured to facilitate integration of one or more third-party applications into the graphical user interface by providing an application program interface.

12. The system of claim 7, wherein the graphical user interface is further configured to facilitate one or more transactions using the stored value for payment, a given transaction being a purchase associated with one or more of the third-party applications.

13. A method for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, the method comprising:

effectuating presentation of a graphical user interface configured to convey information associated with managing brand integration within online content, promoting the online content, and/or managing compensation associated with the online content; and

facilitating compensating producers based on an outcome from user specified tasks, a given producer being one whom receives a first user specified task and performs the first user specified task, the first user specified task including providing a first online content including brand integration, the given outcome corresponding to the first online content, wherein compensating the producers includes providing a stored value corresponding to the outcome as payment earned by the given producer.

14. The method of claim 13, wherein the graphical user interface includes one or more fields, one or more fields being represented by one or more tiles.

15. The method of claim 13, wherein the method further comprises conveying monetization information.

16. The method of claim 13, wherein the method further comprises conveying information associated with applications related to one or both of managing online content and/or creating online content, the applications including one or more third-party applications.

17. The method of claim 13, further comprising facilitating integration of one or more third-party applications into the graphical user interface by providing an application program interface.

18. The method of claim 13, further comprising facilitating one or more transactions using the stored value for payment, a given transaction being a purchase associated with one or more of the third-party applications.

19. A method for providing a graphical user interface for providing brand integration within online content, managing brand integration within online content, and/or managing compensation associated with online content, the method comprising:

20. The method of claim 19, wherein the graphical user interface includes one or more fields, one or more fields being represented by one or more tiles.

21. The method of claim 19, further comprising conveying monetization information.

22. The method of claim 19, further comprising conveying information associated with applications related to one or both of managing online content and/or creating online content, the applications including one or more third-party applications.

23. The method of claim 19, further comprising facilitating integration of one or more third-party applications into the graphical user interface by providing an application program interface.

24. The method of claim 19, further comprising facilitating one or more transactions using the stored value for payment, a given transaction being a purchase associated with one or more of the third-party applications.