WO1997022074A1 - Method for trading customer attention for advertisement - Google Patents
Method for trading customer attention for advertisement Download PDFInfo
- Publication number
- WO1997022074A1 WO1997022074A1 PCT/US1996/019730 US9619730W WO9722074A1 WO 1997022074 A1 WO1997022074 A1 WO 1997022074A1 US 9619730 W US9619730 W US 9619730W WO 9722074 A1 WO9722074 A1 WO 9722074A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- consumer
- user
- information
- advertisement
- delivering
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Description
Claims
Priority Applications (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
IL14257796A IL142577A0 (en) | 1995-12-11 | 1996-12-11 | Method for trading customer attention for advertisement |
JP9522188A JP2000501868A (en) | 1995-12-11 | 1996-12-11 | How to trade customer attention to advertising |
IL14257696A IL142576A0 (en) | 1995-12-11 | 1996-12-11 | Method for trading customer attention for advertisement |
AU14153/97A AU732860B2 (en) | 1995-12-11 | 1996-12-11 | Method for trading customer attention for advertisement |
IL12483296A IL124832A0 (en) | 1995-12-11 | 1996-12-11 | Method for trading customer attention for advertisement |
IL14257596A IL142575A0 (en) | 1995-12-11 | 1996-12-11 | Method for trading customer attention for advertisement |
EP96944314A EP0934570A1 (en) | 1995-12-11 | 1996-12-11 | Method for trading customer attention for advertisement |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US08/570,510 US5794210A (en) | 1995-12-11 | 1995-12-11 | Attention brokerage |
US08/570,510 | 1995-12-11 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO1997022074A1 true WO1997022074A1 (en) | 1997-06-19 |
Family
ID=24279928
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US1996/019730 WO1997022074A1 (en) | 1995-12-11 | 1996-12-11 | Method for trading customer attention for advertisement |
Country Status (7)
Country | Link |
---|---|
US (2) | US5794210A (en) |
EP (1) | EP0934570A1 (en) |
JP (1) | JP2000501868A (en) |
AU (1) | AU732860B2 (en) |
CA (1) | CA2240314A1 (en) |
IL (1) | IL124832A0 (en) |
WO (1) | WO1997022074A1 (en) |
Cited By (59)
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Also Published As
Publication number | Publication date |
---|---|
AU1415397A (en) | 1997-07-03 |
IL124832A0 (en) | 1999-01-26 |
CA2240314A1 (en) | 1997-06-19 |
EP0934570A1 (en) | 1999-08-11 |
US5794210A (en) | 1998-08-11 |
JP2000501868A (en) | 2000-02-15 |
US5855008A (en) | 1998-12-29 |
AU732860B2 (en) | 2001-05-03 |
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