WO1999012115A1 - Method and apparatus for generating purchase incentive mailing based on prior purchase history - Google Patents
Method and apparatus for generating purchase incentive mailing based on prior purchase history Download PDFInfo
- Publication number
- WO1999012115A1 WO1999012115A1 PCT/US1998/017336 US9817336W WO9912115A1 WO 1999012115 A1 WO1999012115 A1 WO 1999012115A1 US 9817336 W US9817336 W US 9817336W WO 9912115 A1 WO9912115 A1 WO 9912115A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- consumer
- purchase
- incentives
- consumers
- brand
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
- G06Q20/202—Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Definitions
- the promotion may deal only with frozen foods, but the consumer has purchased many other low-fat items, such as dairy products or beverages.
- each category of consumer household is targeted with a different level of purchase incentive.
- the loyal purchaser of a promoted brand is rewarded with a "continuity reward," such as a discount coupon, but with a lower discount than a consumer of a competitive product, as indicated in block 84.
- a consumer new to the promoted category of products may be invited to receive a free sample, as indicated in block 86, by calling a toll-free telephone number provided on a printed coupon.
- the profiling and incentive selection process may, if necessary, be repeated for other product categories falling within the selected promotion theme.
Abstract
Description
Claims
Priority Applications (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
NZ500164A NZ500164A (en) | 1997-08-28 | 1998-08-27 | Generating promotional material and purchase incentives depending on customer purchase history |
AU91119/98A AU720903B2 (en) | 1997-08-28 | 1998-08-27 | Method and apparatus for generating purchase incentive mailing based on prior purchase history |
EP98943290A EP1010119A4 (en) | 1997-08-28 | 1998-08-27 | Method and apparatus for generating purchase incentive mailing based on prior purchase history |
JP1999516867A JP3701689B6 (en) | 1997-08-28 | 1998-08-27 | Method and apparatus for generating purchase incentive mailing based on previous purchase history |
IL13234298A IL132342A0 (en) | 1997-08-28 | 1998-08-27 | Method and apparatus for generating purchase incentive mailing based on prior purchase history |
CA002286146A CA2286146A1 (en) | 1997-08-28 | 1998-08-27 | Method and apparatus for generating purchase incentive mailing based on prior purchase history |
LU90365A LU90365B1 (en) | 1997-08-28 | 1999-03-03 | Method and apparatus for generating a promotional purchase mail based on a history of past purchases |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US08/920,355 | 1997-08-28 | ||
US08/920,355 US6026370A (en) | 1997-08-28 | 1997-08-28 | Method and apparatus for generating purchase incentive mailing based on prior purchase history |
Publications (1)
Publication Number | Publication Date |
---|---|
WO1999012115A1 true WO1999012115A1 (en) | 1999-03-11 |
Family
ID=25443598
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US1998/017336 WO1999012115A1 (en) | 1997-08-28 | 1998-08-27 | Method and apparatus for generating purchase incentive mailing based on prior purchase history |
Country Status (8)
Country | Link |
---|---|
US (1) | US6026370A (en) |
EP (1) | EP1010119A4 (en) |
AU (1) | AU720903B2 (en) |
CA (1) | CA2286146A1 (en) |
IL (1) | IL132342A0 (en) |
LU (1) | LU90365B1 (en) |
NZ (1) | NZ500164A (en) |
WO (1) | WO1999012115A1 (en) |
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Also Published As
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US6026370A (en) | 2000-02-15 |
IL132342A0 (en) | 2001-03-19 |
EP1010119A4 (en) | 2001-08-01 |
NZ500164A (en) | 2001-04-27 |
AU9111998A (en) | 1999-03-22 |
LU90365B1 (en) | 1999-08-10 |
JP3701689B2 (en) | 2005-10-05 |
EP1010119A1 (en) | 2000-06-21 |
CA2286146A1 (en) | 1999-03-11 |
JP2000510630A (en) | 2000-08-15 |
AU720903B2 (en) | 2000-06-15 |
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