WO1999059283A3 - Integrated advertising for wireless communication devices with rich content and direct user response mechanism - Google Patents

Integrated advertising for wireless communication devices with rich content and direct user response mechanism Download PDF

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Publication number
WO1999059283A3
WO1999059283A3 PCT/US1999/010016 US9910016W WO9959283A3 WO 1999059283 A3 WO1999059283 A3 WO 1999059283A3 US 9910016 W US9910016 W US 9910016W WO 9959283 A3 WO9959283 A3 WO 9959283A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
advertisement
display
wireless communication
advertising
Prior art date
Application number
PCT/US1999/010016
Other languages
French (fr)
Other versions
WO1999059283A2 (en
Inventor
Boor Adam De
Michael D Eggers
Original Assignee
Geoworks Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Geoworks Corp filed Critical Geoworks Corp
Priority to KR1020007012491A priority Critical patent/KR20010043446A/en
Priority to EP99950372A priority patent/EP1078490A2/en
Priority to JP2000548988A priority patent/JP2003533899A/en
Priority to AU43076/99A priority patent/AU4307699A/en
Publication of WO1999059283A2 publication Critical patent/WO1999059283A2/en
Publication of WO1999059283A3 publication Critical patent/WO1999059283A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A system, method, and software product provide integrated advertising capabilities to a wireless communication device. The system includes an advertising manager that manages the display of advertisements, an advertisement file store that stores advertisements, including full screen advertisements and banner advertisements, and an advertisement content handler that interprets and displays the content of an advertisement. The advertising manager selects advertisements from the advertisement file store and provides them to the advertisement content handler for display. Advertisements may be selected from a number of storage areas which contain groups of related advertisements. Advertisements are selected on randomized but priority basis, allowing higher priority advertisements to be displayed more frequently than lower priority ones. Also, advertisements may have expiration data indicating when they expire and are no longer to be displayed. Advertisements are authenticated when received from a remote server to prevent storage and display of unauthorized advertisements. In conjunction with advertisements, a phone book can store arbitrary data, such as data provided over the air by a subscription service. Received phone book data is also authenticated before storage.
PCT/US1999/010016 1998-05-08 1999-05-07 Integrated advertising for wireless communication devices with rich content and direct user response mechanism WO1999059283A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
KR1020007012491A KR20010043446A (en) 1998-05-08 1999-05-07 Integrated advertising for wireless communication devices with rich content and direct user response mechanism
EP99950372A EP1078490A2 (en) 1998-05-08 1999-05-07 Integrated advertising for wireless communication devices with rich content and direct user response mechanism
JP2000548988A JP2003533899A (en) 1998-05-08 1999-05-07 Advertising integrated into wireless communication devices with rich content and direct user response mechanism
AU43076/99A AU4307699A (en) 1998-05-08 1999-05-07 Integrated advertising for wireless communication devices with rich content and direct user response mechanism

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US7540598A 1998-05-08 1998-05-08
US09/075,405 1998-05-08

Publications (2)

Publication Number Publication Date
WO1999059283A2 WO1999059283A2 (en) 1999-11-18
WO1999059283A3 true WO1999059283A3 (en) 2000-07-27

Family

ID=22125516

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/010016 WO1999059283A2 (en) 1998-05-08 1999-05-07 Integrated advertising for wireless communication devices with rich content and direct user response mechanism

Country Status (5)

Country Link
EP (1) EP1078490A2 (en)
JP (1) JP2003533899A (en)
KR (1) KR20010043446A (en)
AU (1) AU4307699A (en)
WO (1) WO1999059283A2 (en)

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Also Published As

Publication number Publication date
EP1078490A2 (en) 2001-02-28
KR20010043446A (en) 2001-05-25
AU4307699A (en) 1999-11-29
WO1999059283A2 (en) 1999-11-18
JP2003533899A (en) 2003-11-11

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