WO2000002112A3 - Tic: customization of electronic content based on user side interpretation of online reports, with hierarchical models of consumer attributes for targeting content in a privacy-preserving manner - Google Patents

Tic: customization of electronic content based on user side interpretation of online reports, with hierarchical models of consumer attributes for targeting content in a privacy-preserving manner Download PDF

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Publication number
WO2000002112A3
WO2000002112A3 PCT/US1999/015509 US9915509W WO0002112A3 WO 2000002112 A3 WO2000002112 A3 WO 2000002112A3 US 9915509 W US9915509 W US 9915509W WO 0002112 A3 WO0002112 A3 WO 0002112A3
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
profile
documents
content
profiles
Prior art date
Application number
PCT/US1999/015509
Other languages
French (fr)
Other versions
WO2000002112A9 (en
WO2000002112A2 (en
Inventor
Glenn A Kramer
Mark B Vogel
David B Posner
Original Assignee
Transilluminant Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Transilluminant Corp filed Critical Transilluminant Corp
Priority to EP99943609A priority Critical patent/EP1093603A2/en
Priority to JP2000558446A priority patent/JP2002520689A/en
Priority to AU56672/99A priority patent/AU5667299A/en
Priority to IL14014499A priority patent/IL140144A0/en
Publication of WO2000002112A2 publication Critical patent/WO2000002112A2/en
Publication of WO2000002112A9 publication Critical patent/WO2000002112A9/en
Publication of WO2000002112A3 publication Critical patent/WO2000002112A3/en
Priority to IL140144A priority patent/IL140144A/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Abstract

A system and method provide for the interpretation and augmenting of structured documents electronically delivered to an individual consumer's computer using consumer profiles developed from and maintained with information reflecting the consumer's online and offline transactions, by selecting the variable content alternatives encoded in the structured documents that most closely match the consumer's profile. The consumer profiles are logically controlled by the consumer's computer, thus providing for enhanced security over information that is personal and confidential to the consumer, yet still allowing third parties such as web sites and others electronically delivering structured documents to the consumer to have such documents customized based on the consumer's profile. The consumer profile includes hierarchical attribute vectors which encode attributes of a consumer at progressively higher levels of abstraction, and allowing for querying of any combination of abstracted data or abstracted attributes of a consumer. The consumer profiles are updated with a process that reflects the relevance of each transaction to the consumer's profile, and accommodates a decay in the influence of transactions over time. A selection process for selecting content allows for multiple items of content to be selected for sequenced display to the consumer, through a limited presentation space. Additionally, financial documents are arranged for display in a manner which facilitates the inclusion or promotional information into individual transaction lines, so as to take advantage of the consumer's visual scanning of the statement.
PCT/US1999/015509 1998-07-07 1999-07-07 Tic: customization of electronic content based on user side interpretation of online reports, with hierarchical models of consumer attributes for targeting content in a privacy-preserving manner WO2000002112A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
EP99943609A EP1093603A2 (en) 1998-07-07 1999-07-07 Customization of electronic content based on consumer attributes
JP2000558446A JP2002520689A (en) 1998-07-07 1999-07-07 TIC: Customization of electronic content based on user-side information of online reports using a hierarchical model of consumer attributes for target content while protecting privacy
AU56672/99A AU5667299A (en) 1998-07-07 1999-07-07 Tic: customization of electronic content based on user side interpretation of online reports, with hierarchical models of consumer attributes for targeting content in privacy-preserving manner
IL14014499A IL140144A0 (en) 1998-07-07 1999-07-07 Tic customization of electronic content based on user side interpretation of online reports with hirarchical models of consumer attributes for targeting content in a privacy-preserving manner
IL140144A IL140144A (en) 1998-07-07 2000-12-07 Tic customization of electronic content based on user side interpretation of online reports with hierarchical models of consumer attributes

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US9197998P 1998-07-07 1998-07-07
US23561099A 1999-01-20 1999-01-20
US09/241,546 US6327574B1 (en) 1998-07-07 1999-02-01 Hierarchical models of consumer attributes for targeting content in a privacy-preserving manner
US09/241,546 1999-02-01
US09/235,610 1999-02-01
US60/091,979 1999-02-01

Publications (3)

Publication Number Publication Date
WO2000002112A2 WO2000002112A2 (en) 2000-01-13
WO2000002112A9 WO2000002112A9 (en) 2000-04-06
WO2000002112A3 true WO2000002112A3 (en) 2000-11-16

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/015509 WO2000002112A2 (en) 1998-07-07 1999-07-07 Tic: customization of electronic content based on user side interpretation of online reports, with hierarchical models of consumer attributes for targeting content in a privacy-preserving manner

Country Status (7)

Country Link
US (1) US6327574B1 (en)
EP (1) EP1093603A2 (en)
JP (1) JP2002520689A (en)
CN (1) CN1316078A (en)
AU (1) AU5667299A (en)
IL (2) IL140144A0 (en)
WO (1) WO2000002112A2 (en)

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