WO2000060492A1 - Method of advertising on computers - Google Patents

Method of advertising on computers Download PDF

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Publication number
WO2000060492A1
WO2000060492A1 PCT/US2000/008909 US0008909W WO0060492A1 WO 2000060492 A1 WO2000060492 A1 WO 2000060492A1 US 0008909 W US0008909 W US 0008909W WO 0060492 A1 WO0060492 A1 WO 0060492A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
period
indicator
posted
predetermined
Prior art date
Application number
PCT/US2000/008909
Other languages
French (fr)
Other versions
WO2000060492A9 (en
Inventor
Samer Hanini
Original Assignee
Adready.Com, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Adready.Com, Inc. filed Critical Adready.Com, Inc.
Priority to AU43298/00A priority Critical patent/AU4329800A/en
Publication of WO2000060492A1 publication Critical patent/WO2000060492A1/en
Publication of WO2000060492A9 publication Critical patent/WO2000060492A9/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to advertising and, more particularly, advertising on a computer connected to a network of computers.
  • a standard method for advertising on a website has been to include banners across a portion of the website. These are most commonly in the form of a rectangular box with a promotional message and/or illustration which can change every several seconds. To visit the website of the advertised product, the user merely moves the indicator or pointer of their tracking device or mouse onto the banner and clicks to link to the site.
  • the advertisements on the banners are either fixed or are changed every several seconds to a new advertisement.
  • the advertisements, and particularly the advertisements that change, are generally provided to the site by an advertiser for inclusion on the host site.
  • Another common method of advertising on the internet has been to have another, usually smaller window pop up when a particular site is connected.
  • the smaller window can be either the site of the product and/or service advertised itself or it can be a link to the site of the product and/or service advertised. If the user wishes to proceed, they can click on and access the window or if not, they can close the smaller box comprising the advertisement.
  • the above methods of advertising are somewhat limited. Additionally, users who are actively moving through the internet do not always wish to scroll past advertisements or close smaller windows that pop open.
  • the present claimed invention is directed to a method of advertising on a computer connected to a network of computers, the computer including a display and a tracking device having an indicator on the display, comprising the steps of timing the period that the indicator remains idle on the display and posting an advertisement on the display after a predetermined period in which the indicator has remained idle.
  • the advertisement also acts as a hyperlink to the website of the advertiser.
  • the advertisement is removed after a predetermined period of time once the indicator of the tracking device has been moved.
  • the advertisement can also be removed once the user moves to another website or page on a website without clicking on the advertisement.
  • the advertisement appears in the form of an icon or logo representing the product and/or service being advertised.
  • a COCA-COLA bottle, MERCEDES BENZ three point star, NIKE swoosh or the like would appear after a predetermined idle time.
  • the advertisement would remain where it is posted, even after the pointer was moved, for at least a predetermined time so that the user could click on the advertisement or go back to the advertisement and click on the advertisement to link to the advertiser's site.
  • the advertisement could be pasted on the display virtually indefinitely, for the user to go back to.
  • FIGURE 1 is a schematic of a display with a normal indicator prior to the predetermined idle time.
  • FIGURE 2 is a schematic of a display after the predetermined idle time.
  • FIGURE 3 is a schematic of a display wherein the idle time exceeds the refresh period.
  • FIGURE 4 is a schematic of a display wherein the advertisement has been pasted onto the host website.
  • the preferred embodiment of the present invention is directed to a method of advertising on a computer connected to the internet.
  • the method of advertising includes the posting of an advertisement 2, which acts as or includes a hyperlink to the advertiser's own website, on a host site 8 being visited by a user based on the idle time of the tracking device or indicator controlled by the tracking device.
  • Computers for use in navigating the internet generally have a display 4 and a tracking device which controls an indicator 6 or pointer on the display. Most commonly the tracking device is a mouse and an arrow appears as the indicator 6, controlled by the mouse (see FIGURE 1). It is also typical that the pointer 6 is in the image of an arrow until the indicator is positioned over a link, when the arrow generally turns into the image of a hand with the index finger extended.
  • a method believed to be suitable, though not exclusive, is Java script and the Active-X Controls.
  • the advertising company or web browser can penetrate the user's PC and access the mouse indicators coding, allowing it to change or transform from the regular shaped arrow to any other shape, figure, or advertising logo (see FIGURE 2).
  • the advertising companies network will also continuously feed the advertisements into the user's PC, as soon as the host websites prompts the company that the user has accessed their site.
  • Software on a host or feeder website preferably controls the present invention.
  • the system utilizes a software timer based on a system timer to time the period for which the indicator 6 (or tracking device) has been idle.
  • the operator of the software can further determine the length of the idle period of time of the indicator 6 which is required prior to posting of the advertisement 2.
  • a predetermined period of from about 2 to about 10 seconds is believed to be suitable under the current internet environment, with 4-8 seconds being preferred.
  • the operator of the software can likewise predetermine the posted period related to the period of time after the user moves the indicator 6 which the advertisement 4 will remain posted.
  • a posted period of 2-10 seconds, and preferably 4-8 seconds is believed to be suitable for the current internet environment, or until a new page or website is connected to by the user. It is contemplated that the posted period will be less than the idle period so that only one advertisement 2 appears on the display 4 at one time.
  • the posted advertisement 2 can be pasted onto the host site 8 virtually indefinitely if the user clicks the tracking device prior to moving the indicator 6.
  • the advertisement 2 can be pasted on the host site 8 if the user moves the indicator 6, moves it back onto the advertisement 2 and clicks once.
  • the user can then hyperlink by a second click or a double click on the pasted advertisement 2, depending on the format chosen. This allows the user to go back to the advertisement to hyperlink to the advertiser's website at a later time.
  • the timer can be used to select when an advertisement 2 is changed to another advertisement 2, or a variation of the advertisement 2 such as various automobiles in an automobile manufacturer's line, if desired. This allows an administrator to have a posted advertisement 2 changed after a predetermined refresh period of time, i.e. every 3-15 seconds, to permit a variety of advertisements as the indicator remains idle (see FIGURE 3).
  • the advertisements 2 are fed to the host site from a separate supplier or feeder server.
  • the advertisements 2 provided do not need to be maintained by the website host, much as banners are supplied to various websites 8.
  • the advertisement 2 can be posted in various ways on the host website.
  • One method is to post the advertisement 2 at a particular spot on the host website 8 after the predetermined idle period, preferably in a visible spot on the host website 8 which does not cover information.
  • Another option is to convert the indicator 6 or pointer of the tracking device itself into the advertisement 2 at a location where the pointer 6 is positioned during the idle period.
  • an alternative would be to post the advertisement 2 in a location related to the indicator 6, such as adjacent the pointer 6.
  • the advertisement 2 remains and the pointer 6 resumes. It is believed that a suitable period for the advertisement 2 to remain is a period of from about 1-10 seconds and, preferably, 2-6 seconds. As mentioned above, it is preferred that clicking the tracking device prior to moving the indicator 6 results in the advertisement/hyperlink being pasted on the website so that the user can return to the advertisement/ hyperlink at their leisure (see FIGURE 4).
  • the advertisement 2 posted after a predetermined idle period is an icon or logo related to the products and/or services.
  • the advertiser is COCA-COLA
  • a bottle could appear, if MERCEDES BENZ , a three point star could be used, etc.
  • the advertisement 2 could then be changed to a different advertisement after a refresh period or into an alternative of the advertisement posted, i.e. the COCA-COLA bottle can change to the circular COCA-COLA script logo.
  • a user connects to a host website 8 and allows the indicator 6 of the tracking device to remain idle for a period of about 5 seconds.
  • the indicator then turns into an advertisement 2 which is an image of a JEEP WRANGLER.
  • the advertisement 2 turns into the L.L. BEAN catalog logo.
  • the logo remains for about 3 seconds and the pointer 6 reappears .
  • the user then moves the indicator 6 over the logo and clicks on the logo to paste the logo on the host site.
  • the user then goes back and clicks on the advertisement 2 to hyperlink to the L.L. BEAN catalog website.

Abstract

For advertising on a website, the period in which the user's tracking device indicator (6) remains idle is timed, and, after a predetermined idle time, an advertisement is posted (2). Preferably, the indicator (6) of the tracking device is converted to the advertisement (2) and, most preferably, to the logo of the product and/or service being advertised. The advertisements can be fed to the host site by a separate provider in connection with the host site.

Description

METHOD OF ADVERTISING ON COMPUTERS
FIELD OF THE INVENTION
The present invention relates to advertising and, more particularly, advertising on a computer connected to a network of computers.
BACKGROUND OF THE INVENTION As computer networks such as the internet have become popular, the operators of websites have sold space for advertisements. Selling advertising space on a popular website is very profitable, where millions of users can be targeted for particular advertisements.
A standard method for advertising on a website has been to include banners across a portion of the website. These are most commonly in the form of a rectangular box with a promotional message and/or illustration which can change every several seconds. To visit the website of the advertised product, the user merely moves the indicator or pointer of their tracking device or mouse onto the banner and clicks to link to the site.
The advertisements on the banners are either fixed or are changed every several seconds to a new advertisement. The advertisements, and particularly the advertisements that change, are generally provided to the site by an advertiser for inclusion on the host site.
Another common method of advertising on the internet has been to have another, usually smaller window pop up when a particular site is connected. The smaller window can be either the site of the product and/or service advertised itself or it can be a link to the site of the product and/or service advertised. If the user wishes to proceed, they can click on and access the window or if not, they can close the smaller box comprising the advertisement. In addition to the fact that new ways to advertise which catch a person's attention are always being sought, the above methods of advertising are somewhat limited. Additionally, users who are actively moving through the internet do not always wish to scroll past advertisements or close smaller windows that pop open.
It is therefore an object of the present invention to provide a method of advertising on an interconnected network of computers.
It is a further object to provide such a method that is innovative and does not interfere with active movement through the internet.
SUMMARY OF THE INVENTION
These and other objects are achieved by the present claimed invention which is directed to a method of advertising on a computer connected to a network of computers, the computer including a display and a tracking device having an indicator on the display, comprising the steps of timing the period that the indicator remains idle on the display and posting an advertisement on the display after a predetermined period in which the indicator has remained idle. The advertisement also acts as a hyperlink to the website of the advertiser.
In a preferred embodiment, the advertisement is removed after a predetermined period of time once the indicator of the tracking device has been moved. The advertisement can also be removed once the user moves to another website or page on a website without clicking on the advertisement.
Another preferred aspect of the present invention is to have the pointer of the tracking device itself converted into the advertisement. In yet another aspect, the advertisement appears in the form of an icon or logo representing the product and/or service being advertised. For example, a COCA-COLA bottle, MERCEDES BENZ three point star, NIKE swoosh or the like would appear after a predetermined idle time. The advertisement would remain where it is posted, even after the pointer was moved, for at least a predetermined time so that the user could click on the advertisement or go back to the advertisement and click on the advertisement to link to the advertiser's site. In another aspect, the advertisement could be pasted on the display virtually indefinitely, for the user to go back to.
BRIEF DESCRIPTION OF THE DRAWINGS The attached figures are intended to illustrate the present invention and not to limit the invention in any manner whatsoever.
FIGURE 1 is a schematic of a display with a normal indicator prior to the predetermined idle time. FIGURE 2 is a schematic of a display after the predetermined idle time.
FIGURE 3 is a schematic of a display wherein the idle time exceeds the refresh period.
FIGURE 4 is a schematic of a display wherein the advertisement has been pasted onto the host website.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
The preferred embodiment of the present invention is directed to a method of advertising on a computer connected to the internet. Preferably the method of advertising includes the posting of an advertisement 2, which acts as or includes a hyperlink to the advertiser's own website, on a host site 8 being visited by a user based on the idle time of the tracking device or indicator controlled by the tracking device. Computers for use in navigating the internet generally have a display 4 and a tracking device which controls an indicator 6 or pointer on the display. Most commonly the tracking device is a mouse and an arrow appears as the indicator 6, controlled by the mouse (see FIGURE 1). It is also typical that the pointer 6 is in the image of an arrow until the indicator is positioned over a link, when the arrow generally turns into the image of a hand with the index finger extended. There are many methods that can be used to control the indicator 6 so that it transforms into an advertisement after the predetermined idle period. A method believed to be suitable, though not exclusive, is Java script and the Active-X Controls. Using this programming language, the advertising company or web browser can penetrate the user's PC and access the mouse indicators coding, allowing it to change or transform from the regular shaped arrow to any other shape, figure, or advertising logo (see FIGURE 2). The advertising companies network will also continuously feed the advertisements into the user's PC, as soon as the host websites prompts the company that the user has accessed their site.
Software on a host or feeder website preferably controls the present invention. Preferably, the system utilizes a software timer based on a system timer to time the period for which the indicator 6 (or tracking device) has been idle. The operator of the software can further determine the length of the idle period of time of the indicator 6 which is required prior to posting of the advertisement 2. A predetermined period of from about 2 to about 10 seconds is believed to be suitable under the current internet environment, with 4-8 seconds being preferred. The operator of the software can likewise predetermine the posted period related to the period of time after the user moves the indicator 6 which the advertisement 4 will remain posted. A posted period of 2-10 seconds, and preferably 4-8 seconds is believed to be suitable for the current internet environment, or until a new page or website is connected to by the user. It is contemplated that the posted period will be less than the idle period so that only one advertisement 2 appears on the display 4 at one time.
Moreover, it is contemplated that the posted advertisement 2 can be pasted onto the host site 8 virtually indefinitely if the user clicks the tracking device prior to moving the indicator 6. Alternatively, the advertisement 2 can be pasted on the host site 8 if the user moves the indicator 6, moves it back onto the advertisement 2 and clicks once. The user can then hyperlink by a second click or a double click on the pasted advertisement 2, depending on the format chosen. This allows the user to go back to the advertisement to hyperlink to the advertiser's website at a later time. Additionally, the timer can be used to select when an advertisement 2 is changed to another advertisement 2, or a variation of the advertisement 2 such as various automobiles in an automobile manufacturer's line, if desired. This allows an administrator to have a posted advertisement 2 changed after a predetermined refresh period of time, i.e. every 3-15 seconds, to permit a variety of advertisements as the indicator remains idle (see FIGURE 3).
In its preferred embodiment, the advertisements 2 are fed to the host site from a separate supplier or feeder server. Thus, the advertisements 2 provided do not need to be maintained by the website host, much as banners are supplied to various websites 8.
In another aspect of the present invention, the advertisement 2 can be posted in various ways on the host website. One method is to post the advertisement 2 at a particular spot on the host website 8 after the predetermined idle period, preferably in a visible spot on the host website 8 which does not cover information. Another option is to convert the indicator 6 or pointer of the tracking device itself into the advertisement 2 at a location where the pointer 6 is positioned during the idle period. Of course, an alternative would be to post the advertisement 2 in a location related to the indicator 6, such as adjacent the pointer 6.
In this embodiment, it is preferred that when the indicator 6 is moved, the advertisement 2 remains and the pointer 6 resumes. It is believed that a suitable period for the advertisement 2 to remain is a period of from about 1-10 seconds and, preferably, 2-6 seconds. As mentioned above, it is preferred that clicking the tracking device prior to moving the indicator 6 results in the advertisement/hyperlink being pasted on the website so that the user can return to the advertisement/ hyperlink at their leisure (see FIGURE 4).
In another aspect, it is anticipated that the advertisement 2 posted after a predetermined idle period is an icon or logo related to the products and/or services. For example, if the advertiser is COCA-COLA, a bottle could appear, if MERCEDES BENZ , a three point star could be used, etc. The advertisement 2 could then be changed to a different advertisement after a refresh period or into an alternative of the advertisement posted, i.e. the COCA-COLA bottle can change to the circular COCA-COLA script logo.
PROPHETIC EXAMPLE
A user connects to a host website 8 and allows the indicator 6 of the tracking device to remain idle for a period of about 5 seconds. The indicator then turns into an advertisement 2 which is an image of a JEEP WRANGLER. As the indicator 6 remains idle for more than 5 seconds, the advertisement 2 turns into the L.L. BEAN catalog logo. When the user moves their tracking device the logo remains for about 3 seconds and the pointer 6 reappears . The user then moves the indicator 6 over the logo and clicks on the logo to paste the logo on the host site. The user then goes back and clicks on the advertisement 2 to hyperlink to the L.L. BEAN catalog website. Of course, modifications and developments of the present invention will make themselves apparent to persons skilled in the art learning of the present invention. All such obvious variations of the invention are intended to fall within the spirit and scope of the present invention, limited by the appended claims.

Claims

I CLAIM ;
1. A method of advertising on a computer connected to a network, said computer including a display and a tracking device having a visual indicator on the display, comprising the steps of a. timing the period that the indicator remains idle on the display; b. posting an advertisement on the display after a predetermined idle period of the indicator.
2. The method of Claim 1 wherein the advertisement includes a hyperlink to a designated website related to the advertisement.
3. The method of Claim 1 further comprising the step of removing the advertisement after a predetermined posted period, the posted period being defined by the period in which the advertisement is posted after the indicator of the tracking device has been moved .
4. The method of Claim 1 wherein the advertisement is posted by converting the indicator into the advertisement.
5. The method of Claim 1 wherein the advertisement is posted in the form of an icon or logo representing a product/service being advertised.
6. The method of Claim 1 wherein the advertisement is changed to another advertisement after a predetermined refresh period of time, when the indicator remains idle for not less than the predetermined refresh period.
7. The method of Claim 1 wherein the advertisement is sent to the -host site by a feeder server.
8. The method of Claim 1 wherein the predetermined idle period is from about 2 to about 10 seconds .
9. The method of Claim 2 wherein the predetermined posted period is from about 2 to about 10 seconds .
10. The method of Claim 6 wherein the predetermined refresh period is from about 4 to about 15 seconds .
PCT/US2000/008909 1999-04-06 2000-04-04 Method of advertising on computers WO2000060492A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU43298/00A AU4329800A (en) 1999-04-06 2000-04-04 Method of advertising on computers

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US28749199A 1999-04-06 1999-04-06
US09/287,491 1999-04-06

Publications (2)

Publication Number Publication Date
WO2000060492A1 true WO2000060492A1 (en) 2000-10-12
WO2000060492A9 WO2000060492A9 (en) 2002-01-03

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WO (1) WO2000060492A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001077978A1 (en) * 2000-04-11 2001-10-18 Sureclix Pty Ltd A system and method for presenting information over time to a user

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5913040A (en) * 1995-08-22 1999-06-15 Backweb Ltd. Method and apparatus for transmitting and displaying information between a remote network and a local computer
US5995102A (en) * 1997-06-25 1999-11-30 Comet Systems, Inc. Server system and method for modifying a cursor image

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5913040A (en) * 1995-08-22 1999-06-15 Backweb Ltd. Method and apparatus for transmitting and displaying information between a remote network and a local computer
US5995102A (en) * 1997-06-25 1999-11-30 Comet Systems, Inc. Server system and method for modifying a cursor image

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
DATABASE DIALOG (R) FILE 148 HOROVITZ: "Don't touch that mouse! Advertisers want to fill your computer's idle time (via screen savers)" *
LOS ANGELES TIMES, vol. 112, 7 July 1993 (1993-07-07) *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001077978A1 (en) * 2000-04-11 2001-10-18 Sureclix Pty Ltd A system and method for presenting information over time to a user

Also Published As

Publication number Publication date
AU4329800A (en) 2000-10-23
WO2000060492A9 (en) 2002-01-03

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