WO2000067474A3 - Advertisement and tracking in a television apparatus - Google Patents

Advertisement and tracking in a television apparatus Download PDF

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Publication number
WO2000067474A3
WO2000067474A3 PCT/US2000/011381 US0011381W WO0067474A3 WO 2000067474 A3 WO2000067474 A3 WO 2000067474A3 US 0011381 W US0011381 W US 0011381W WO 0067474 A3 WO0067474 A3 WO 0067474A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
channel
tracking
another embodiment
disclosed
Prior art date
Application number
PCT/US2000/011381
Other languages
French (fr)
Other versions
WO2000067474A2 (en
Inventor
Mike Arthur Derrenberger
John Frederick Teskey
Thomas Herman Hamilton
Steven Charles Rhoads
Michael Eugene Willcox
Hugh Boyd Morrisson
Robert Joseph Logan
Jill Suzanne Allen
Original Assignee
Thomson Licensing Sa
Mike Arthur Derrenberger
John Frederick Teskey
Thomas Herman Hamilton
Steven Charles Rhoads
Michael Eugene Willcox
Hugh Boyd Morrisson
Robert Joseph Logan
Jill Suzanne Allen
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Thomson Licensing Sa, Mike Arthur Derrenberger, John Frederick Teskey, Thomas Herman Hamilton, Steven Charles Rhoads, Michael Eugene Willcox, Hugh Boyd Morrisson, Robert Joseph Logan, Jill Suzanne Allen filed Critical Thomson Licensing Sa
Priority to MXPA01010911A priority Critical patent/MXPA01010911A/en
Priority to US09/959,140 priority patent/US7493640B1/en
Priority to AU46728/00A priority patent/AU4672800A/en
Priority to JP2000614727A priority patent/JP4676616B2/en
Priority to EP00928492A priority patent/EP1175778A2/en
Publication of WO2000067474A2 publication Critical patent/WO2000067474A2/en
Publication of WO2000067474A3 publication Critical patent/WO2000067474A3/en
Priority to US12/349,503 priority patent/US20090178079A1/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42684—Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time

Abstract

A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an 'advertisement channel' is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.
PCT/US2000/011381 1999-04-30 2000-04-28 Advertisement and tracking in a television apparatus WO2000067474A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
MXPA01010911A MXPA01010911A (en) 1999-04-30 2000-04-28 Advertisement presentation and tracking in a television apparatus.
US09/959,140 US7493640B1 (en) 1999-04-30 2000-04-28 Advertisement and tracking in a television apparatus
AU46728/00A AU4672800A (en) 1999-04-30 2000-04-28 Advertisement presentation and tracking in a television apparatus
JP2000614727A JP4676616B2 (en) 1999-04-30 2000-04-28 Advertisement presentation and advertisement tracking on television devices
EP00928492A EP1175778A2 (en) 1999-04-30 2000-04-28 Advertisement presentation and monitoring in a television apparatus
US12/349,503 US20090178079A1 (en) 1999-04-30 2009-01-06 Advertisement presentation and tracking in a television apparatus

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US13188699P 1999-04-30 1999-04-30
US60/131,886 1999-04-30
US18646500P 2000-03-02 2000-03-02
US60/186,465 2000-03-02

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US12/349,503 Continuation US20090178079A1 (en) 1999-04-30 2009-01-06 Advertisement presentation and tracking in a television apparatus

Publications (2)

Publication Number Publication Date
WO2000067474A2 WO2000067474A2 (en) 2000-11-09
WO2000067474A3 true WO2000067474A3 (en) 2001-03-22

Family

ID=26829888

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/011381 WO2000067474A2 (en) 1999-04-30 2000-04-28 Advertisement and tracking in a television apparatus

Country Status (8)

Country Link
US (2) US7493640B1 (en)
EP (1) EP1175778A2 (en)
JP (1) JP4676616B2 (en)
KR (1) KR100746157B1 (en)
CN (1) CN1182705C (en)
AU (1) AU4672800A (en)
MX (1) MXPA01010911A (en)
WO (1) WO2000067474A2 (en)

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Also Published As

Publication number Publication date
US7493640B1 (en) 2009-02-17
JP2002543709A (en) 2002-12-17
AU4672800A (en) 2000-11-17
EP1175778A2 (en) 2002-01-30
CN1182705C (en) 2004-12-29
WO2000067474A2 (en) 2000-11-09
JP4676616B2 (en) 2011-04-27
MXPA01010911A (en) 2002-05-06
KR20010111307A (en) 2001-12-17
CN1349712A (en) 2002-05-15
US20090178079A1 (en) 2009-07-09
KR100746157B1 (en) 2007-08-06

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