WO2001002986A8 - Automated web-based targeted advertising with quotas - Google Patents

Automated web-based targeted advertising with quotas

Info

Publication number
WO2001002986A8
WO2001002986A8 PCT/US2000/018337 US0018337W WO0102986A8 WO 2001002986 A8 WO2001002986 A8 WO 2001002986A8 US 0018337 W US0018337 W US 0018337W WO 0102986 A8 WO0102986 A8 WO 0102986A8
Authority
WO
WIPO (PCT)
Prior art keywords
bouquet
occurrence
quotas
targeted advertising
articles
Prior art date
Application number
PCT/US2000/018337
Other languages
French (fr)
Other versions
WO2001002986A2 (en
Inventor
David E Heckerman
D Maxwell Chickering
Daniel Rosen
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/430,767 external-priority patent/US7472102B1/en
Application filed by Microsoft Corp filed Critical Microsoft Corp
Priority to AU62049/00A priority Critical patent/AU6204900A/en
Publication of WO2001002986A2 publication Critical patent/WO2001002986A2/en
Publication of WO2001002986A8 publication Critical patent/WO2001002986A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

L'invention concerne un transport cible d'articles avec une gestion de stock utilisant une approche faisant intervenir la notion de bouquet et de règle. La publicité est un exemple d'occurrence. Chaque occurrence est allouée à un ou plusieurs bouquets. L'allocation est fondée sur un critère prédéterminé comptant pour au moins un quota par occurrence et certainement pour une contrainte par bouquet. Le bouquet peut se référer au nombre de fois où un article doit être montré. L'occurence peut se référer au nombre de fois où un groupe donné de pages web peut être visité par des utilisateurs, et donc le nombre de fois où les articles peuvent être montrés dans un bouquet donné. La présente invention ne se limite pas à une définition particulière de ce que constitue un bouquet ou une occurrence. Elle concerne également différentes approches de réduction du bruit.The invention relates to a target transport of articles with stock management using an approach involving the notion of bouquet and rule. Advertising is an example of an occurrence. Each occurrence is allocated to one or more bouquets. The allocation is based on a predetermined criterion counting for at least one quota per occurrence and certainly for a constraint per bouquet. The bouquet can refer to the number of times an item is to be shown. Instance can refer to the number of times a given group of web pages can be visited by users, and therefore the number of times that articles can be shown in a given bouquet. The present invention is not limited to a particular definition of what constitutes a bouquet or an occurrence. It also relates to different approaches to noise reduction.

PCT/US2000/018337 1999-07-03 2000-07-03 Automated web-based targeted advertising with quotas WO2001002986A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU62049/00A AU6204900A (en) 1999-07-03 2000-07-03 Automated web-based targeted advertising with quotas

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US14233099P 1999-07-03 1999-07-03
US60/142,330 1999-07-03
US09/430,767 1999-10-29
US09/430,767 US7472102B1 (en) 1999-10-29 1999-10-29 Cluster-based and rule-based approach for automated web-based targeted advertising with quotas
US09/565,583 US6665653B1 (en) 1999-07-03 2000-05-04 Noise reduction for a cluster-based approach for targeted item delivery with inventory management
US09/565,583 2000-05-04

Publications (2)

Publication Number Publication Date
WO2001002986A2 WO2001002986A2 (en) 2001-01-11
WO2001002986A8 true WO2001002986A8 (en) 2001-11-08

Family

ID=27385796

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/018337 WO2001002986A2 (en) 1999-07-03 2000-07-03 Automated web-based targeted advertising with quotas

Country Status (3)

Country Link
US (2) US6665653B1 (en)
AU (1) AU6204900A (en)
WO (1) WO2001002986A2 (en)

Families Citing this family (53)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7158959B1 (en) 1999-07-03 2007-01-02 Microsoft Corporation Automated web-based targeted advertising with quotas
US7472102B1 (en) 1999-10-29 2008-12-30 Microsoft Corporation Cluster-based and rule-based approach for automated web-based targeted advertising with quotas
US6665653B1 (en) 1999-07-03 2003-12-16 Microsoft Corporation Noise reduction for a cluster-based approach for targeted item delivery with inventory management
US20020062247A1 (en) * 2000-08-29 2002-05-23 Allen Bradley P. Selecting web site content to be displayed to a web site visitor based upon a probability distribution
US7089195B2 (en) 2001-04-30 2006-08-08 Ari Rosenberg System and method for the presentation of advertisements
US8417564B2 (en) * 2001-11-13 2013-04-09 Revenue Management Solutions, Inc. Method for allocating advertising resources
US20050021397A1 (en) * 2003-07-22 2005-01-27 Cui Yingwei Claire Content-targeted advertising using collected user behavior data
US8108254B2 (en) * 2003-06-30 2012-01-31 Yahoo! Inc. Methods to attribute conversions for online advertisement campaigns
US8170913B1 (en) 2004-11-10 2012-05-01 Google Inc. Optimizing placement and delivery of advertisements
US20060271426A1 (en) * 2005-05-31 2006-11-30 Microsoft Corporation Posted price market for online search and content advertisements
US20060271389A1 (en) * 2005-05-31 2006-11-30 Microsoft Corporation Pay per percentage of impressions
US20060293950A1 (en) * 2005-06-28 2006-12-28 Microsoft Corporation Automatic ad placement
US8452656B2 (en) * 2005-06-29 2013-05-28 Google Inc. Prioritizing ad review, by using expected revenue for example, in an advertising system
US10380602B2 (en) * 2005-12-24 2019-08-13 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks
BRPI0620622A2 (en) 2005-12-24 2011-11-16 Rich Media Club Llc system and method for the creation, distribution and monitoring of advertising via electronic networks
US11004090B2 (en) 2005-12-24 2021-05-11 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks
US11468453B2 (en) 2005-12-24 2022-10-11 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks
US8910045B2 (en) * 2007-02-05 2014-12-09 Adobe Systems Incorporated Methods and apparatus for displaying an advertisement
US20080270552A1 (en) * 2007-04-30 2008-10-30 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Determining influencers
US20090177527A1 (en) * 2007-04-30 2009-07-09 Flake Gary W Rewarding influencers
US20080270234A1 (en) * 2007-04-30 2008-10-30 Searete Llc, A Limited Liability Corporation Of The State Of Delaware. Rewarding influencers
US8793155B2 (en) * 2007-04-30 2014-07-29 The Invention Science Fund I, Llc Collecting influence information
US20080270416A1 (en) * 2007-04-30 2008-10-30 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Determining influencers
US20080270474A1 (en) * 2007-04-30 2008-10-30 Searete Llc Collecting influence information
US9135657B2 (en) * 2007-07-27 2015-09-15 The Invention Science Fund I, Llc Rewarding independent influencers
US20080270551A1 (en) * 2007-04-30 2008-10-30 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Rewarding influencers
US8712837B2 (en) * 2007-04-30 2014-04-29 The Invention Science Fund I, Llc Rewarding independent influencers
US20080270473A1 (en) * 2007-04-30 2008-10-30 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Determining an influence on a person by web pages
US20080270620A1 (en) * 2007-04-30 2008-10-30 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Reporting influence on a person by network-available content
US8831973B2 (en) * 2007-04-30 2014-09-09 The Invention Science Fund I, Llc Systems for rewarding influencers
US20090024356A1 (en) * 2007-07-16 2009-01-22 Microsoft Corporation Determination of root cause(s) of symptoms using stochastic gradient descent
US20090030785A1 (en) * 2007-07-26 2009-01-29 Yahoo! Inc. Monetizing rich media advertising interaction
US20090248513A1 (en) * 2008-04-01 2009-10-01 Google Inc. Allocation of presentation positions
US8244517B2 (en) * 2008-11-07 2012-08-14 Yahoo! Inc. Enhanced matching through explore/exploit schemes
US8356247B2 (en) 2008-12-16 2013-01-15 Rich Media Worldwide, Llc Content rendering control system and method
US8386318B2 (en) 2008-12-30 2013-02-26 Satyam Computer Services Ltd. System and method for supporting peer interactions
US8639086B2 (en) 2009-01-06 2014-01-28 Adobe Systems Incorporated Rendering of video based on overlaying of bitmapped images
US20100185515A1 (en) * 2009-01-16 2010-07-22 Yahoo! Inc. Allocation of internet advertising inventory
US20100185484A1 (en) * 2009-01-16 2010-07-22 Yahoo! Inc. Allocation of internet advertising inventory
US20100185485A1 (en) * 2009-01-16 2010-07-22 Yahoo! Inc. Allocation of internet advertising inventory
US20100185516A1 (en) * 2009-01-16 2010-07-22 Yahoo! Inc. Allocation of internet advertising inventory
US9495460B2 (en) * 2009-05-27 2016-11-15 Microsoft Technology Licensing, Llc Merging search results
US8612435B2 (en) 2009-07-16 2013-12-17 Yahoo! Inc. Activity based users' interests modeling for determining content relevance
US9087339B2 (en) * 2009-11-19 2015-07-21 Google Inc. Content performance estimation
US20110238490A1 (en) * 2010-03-25 2011-09-29 Microsoft Corporation Auction flighting
US8922559B2 (en) 2010-03-26 2014-12-30 Microsoft Corporation Graph clustering
US8533043B2 (en) * 2010-03-31 2013-09-10 Yahoo! Inc. Clickable terms for contextual advertising
US8606608B2 (en) * 2010-12-17 2013-12-10 Microsoft Corporation Offline counterfactual analysis
US9009318B2 (en) * 2011-11-03 2015-04-14 Microsoft Corporation Offline resource allocation algorithms
US20130238391A1 (en) * 2012-03-09 2013-09-12 Oracle International Corporation Product oriented web site analytics
US10284664B2 (en) 2014-10-13 2019-05-07 Microsoft Technology Licensing, Llc Application testing
US11734728B2 (en) * 2019-02-20 2023-08-22 [24]7.ai, Inc. Method and apparatus for providing web advertisements to users
KR20220105154A (en) 2019-08-06 2022-07-26 듀레이션 미디어 엘엘씨 Skills for content presentation

Family Cites Families (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2295102A (en) 1941-09-15 1942-09-08 Richard J Fisher Advertising schedule device
US6463585B1 (en) * 1992-12-09 2002-10-08 Discovery Communications, Inc. Targeted advertisement using television delivery systems
US5635978A (en) * 1994-05-20 1997-06-03 News America Publications, Inc. Electronic television program guide channel system and method
US5588056A (en) * 1994-10-25 1996-12-24 Bell Atlantic Network Services, Inc. Method and system for generating pronounceable security passwords
US5850448A (en) * 1994-10-25 1998-12-15 Bell Atlantic Network Services, Inc. Programmed computer for generating pronounceable security passwords
US5848397A (en) 1996-04-19 1998-12-08 Juno Online Services, L.P. Method and apparatus for scheduling the presentation of messages to computer users
US5956693A (en) 1996-07-19 1999-09-21 Geerlings; Huib Computer system for merchant communication to customers
US5864848A (en) 1997-01-31 1999-01-26 Microsoft Corporation Goal-driven information interpretation and extraction system
US6128663A (en) 1997-02-11 2000-10-03 Invention Depot, Inc. Method and apparatus for customization of information content provided to a requestor over a network using demographic information yet the user remains anonymous to the server
US6026369A (en) 1997-05-09 2000-02-15 International Business Machines Corporation Method for distributing advertising in a distributed web modification system
US6032123A (en) 1997-05-12 2000-02-29 Jameson; Joel Method and apparatus for allocating, costing, and pricing organizational resources
US6055510A (en) 1997-10-24 2000-04-25 At&T Corp. Method for performing targeted marketing over a large computer network
US6134532A (en) 1997-11-14 2000-10-17 Aptex Software, Inc. System and method for optimal adaptive matching of users to most relevant entity and information in real-time
US6286005B1 (en) * 1998-03-11 2001-09-04 Cannon Holdings, L.L.C. Method and apparatus for analyzing data and advertising optimization
US6327581B1 (en) 1998-04-06 2001-12-04 Microsoft Corporation Methods and apparatus for building a support vector machine classifier
US6182050B1 (en) 1998-05-28 2001-01-30 Acceleration Software International Corporation Advertisements distributed on-line using target criteria screening with method for maintaining end user privacy
US6665653B1 (en) 1999-07-03 2003-12-16 Microsoft Corporation Noise reduction for a cluster-based approach for targeted item delivery with inventory management
JP4032231B2 (en) * 2001-08-31 2008-01-16 日本電気株式会社 Data transmission method

Also Published As

Publication number Publication date
AU6204900A (en) 2001-01-22
US6665653B1 (en) 2003-12-16
US7143075B1 (en) 2006-11-28
WO2001002986A2 (en) 2001-01-11

Similar Documents

Publication Publication Date Title
WO2001002986A8 (en) Automated web-based targeted advertising with quotas
WO2001050395A3 (en) Method and system for remotely managing business and employee administration functions
Smith Offshoring: Political myths and economic reality
Macpherson et al. Supply chain management: improving competitive advantage in SMEs
Abetti Underground innovation in USA, Europe, and Japan
Marshall Turner Prize Drops Sponsor Whose Chairman Led Anti-Gay Campaign
Arndt North American Free Trade: An Assessment
US20020111937A1 (en) Method and system for permissible internet direct marketing
Feldman Executive privilege
Friendly WORKING AT HOME; THE ELECTRONIC CHANGE: HOUSE BECOMES OFFICE
Bass LEADER OF MINISTRY TO FIGHT ZONING RULE IN STRATFORD
Kiss et al. Derivatives usage and computer risk management practices of money managers
LaFalce Small business R & d
Koechlin NAFTA's footloose plants abandon workers
Foulds Electronic distribution of business intelligence
Cohen ANN ARBOR, MICHIGAN
White Building Web information systems
Madigan California dunes may be reopened to off-road vehicles
Parmelee A better delivery: FedEx Express and the United States Postal Service share air space and common ground to better serve their customers
Pollack Metropolitan Diary
Snoddy Corporate profile: Energis
Marullo Easier rules take effect for S corporations
Waddell Productivity through privatization
Sisk News Briefs: Bridging the Advertising Gap: Mezzanine fund lends money, expertise
Dittman Toward a US tourism policy

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A2

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY CA CH CN CU CZ DE DK EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT UA UG UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

121 Ep: the epo has been informed by wipo that ep was designated in this application
REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

AK Designated states

Kind code of ref document: C1

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY CA CH CN CU CZ DE DK EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT UA UG UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: C1

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

D17 Declaration under article 17(2)a
ENP Entry into the national phase

Ref country code: AT

Ref document number: 2000 9172

Date of ref document: 20010426

Kind code of ref document: A

Format of ref document f/p: F

WWE Wipo information: entry into national phase

Ref document number: 20009172

Country of ref document: AT

122 Ep: pct application non-entry in european phase
NENP Non-entry into the national phase

Ref country code: JP