WO2001031622A1 - On demand installation and playback of unauthorized advertisements - Google Patents

On demand installation and playback of unauthorized advertisements Download PDF

Info

Publication number
WO2001031622A1
WO2001031622A1 PCT/US2000/029753 US0029753W WO0131622A1 WO 2001031622 A1 WO2001031622 A1 WO 2001031622A1 US 0029753 W US0029753 W US 0029753W WO 0131622 A1 WO0131622 A1 WO 0131622A1
Authority
WO
WIPO (PCT)
Prior art keywords
display
advertisements
electronic amusement
input device
advertisement list
Prior art date
Application number
PCT/US2000/029753
Other languages
French (fr)
Inventor
John R. Martin
Roger D. Mcnelly
Patrick G. Rice
Original Assignee
Arachnid, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Arachnid, Inc. filed Critical Arachnid, Inc.
Priority to AU12422/01A priority Critical patent/AU1242201A/en
Publication of WO2001031622A1 publication Critical patent/WO2001031622A1/en

Links

Classifications

    • A63F13/12—
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
    • G07F17/3225—Data transfer within a gaming system, e.g. data sent between gaming machines and users
    • G07F17/3227—Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F9/00—Details other than those peculiar to special kinds or types of apparatus
    • G07F9/02—Devices for alarm or indication, e.g. when empty; Advertising arrangements in coin-freed apparatus
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements

Definitions

  • the present invention relates to coin operated electronic amusement devices such as dart games, jukeboxes, and video games.
  • the present invention relates to advertisement display on electronic amusement devices.
  • Virtually every electronic amusement device includes a generous amount of processing power. During the periods where the electronic amusement device is not interacting with a user the processing power either goes unused, or is used to generate an "attract mode" that entices users to the electronic amusement device. Recently, it has become more popular to allocate the processing power to the display of revenue generating advertising .
  • the same processing power that allowed electronic amusement devices to display advertisements also allowed the electronic amusement device to locally upload (e.g., at the establishment where the electronic amusement device is installed) custom advertisements, or even provide editing capability for localized, customized advertisement display.
  • an electronic amusement device display a sequence of advertisements from an authorized, revenue generating play list, but it may also be used to display unauthorized advertisements generated locally by the route operator.
  • the unauthorized advertisement display raised the opportunity for a route operator to skirt established authorization and royalty schemes, for example.
  • locally generated advertisements are desirable because they allow establishment owners to inform patrons of locally available goods, services, and events.
  • Some of these locally generated advertisements may be temporary in nature, not lasting more than a few days or so. Others may be of a generous nature, where a route operator may customize a local advertisement for a location owner where the machine will reside. This locally customized advertisement may contain a daily menu or logo, for example.
  • route operators often desire a preview of their advertisements before submission of the advertisement to a central distribution or authorization agency (for eventual downloading to the amusement device as part of the standard advertisement play list) . The preview provides the establishment owner with the ability to evaluate the advertisement and make changes to better adapt the advertisement to attracting purchasers for the associated goods and services.
  • electronic amusement devices had no suitable control mechanism to handle customized local display of advertisements.
  • electronic amusement devices had no mechanism to allow local preview of custom advertisements, while ensuring that the establishment owner did not receive free, unauthorized, or unlimited display of the custom advertisements .
  • One aspect of the present invention is an electronic amusement device that allows limited display of local customized advertisements.
  • Another aspect of the present invention is a method for controlling the display of custom advertisements on an electronic amusement device.
  • a further aspect of the present invention is an electronic amusement device that allows the electronic amusement device to switch between a standard advertisement play list and a custom advertisement play list.
  • a further aspect of the present invention is an electronic amusement device that monitors for human intervention to switch between a standard advertisement play list and a custom advertisement play list.
  • a preferred embodiment of the present invention provides an electronic amusement device that controls display of advertisements.
  • the electronic amusement device includes a display, an input device for accepting patron input, and a processor coupled to the display, the input device, and a memory.
  • the memory stores instructions for displaying advertisements from a standard advertisement list on the display, and for detecting human intervention to display advertisements from a custom advertisement list on the display.
  • the instructions for detecting human intervention may be instructions that determine when a human has caused an activation condition using the input device.
  • the activation condition may be, for example, simultaneous activation of two or more keys on the input device.
  • the memory also preferably includes instructions for returning to display of advertisements from the standard advertisement list after display of each advertisement in the custom advertisement list.
  • the present invention also resides in a method for displaying advertisements on an electronic amusement device.
  • the method includes the steps of displaying advertisements selected from a standard advertisement list on a display associated with the electronic amusement device and monitoring for human intervention in the form of an activation condition on an input device.
  • the method displays advertisements from a custom advertisement list.
  • the method may, for example, monitor for simultaneous keys depressed on the input device.
  • the method preferably returns to display of advertisements from the standard advertisement list after displaying each advertisement in the custom advertisement list.
  • Figure 1 illustrates a block diagram of an electronic amusement device adapted to control display of standard and custom advertisements.
  • Figure 2 shows a flow diagram of a method for controlling display of standard and custom advertisements .
  • the electronic amusement device 102 includes a processing circuit 102 coupled to ROM 104 and RAM 106 and to high volume data storage that maintains a standard advertisement list 108 and a custom advertisement list 110.
  • the electronic amusement device 100 includes a display 112, a patron input device 114 (e.g., a mouse, keyboard, touchscreen, or touchpad) , an audio reproduction circuit 116 and associated speaker system 118.
  • a payment detector 120 e.g., a coin or bill detector
  • a MODEM 122 are also illustrated.
  • the processing circuit 102 in operation, displays advertisements on the display 112 selected from the standard advertisement list 108.
  • the standard advertisement list 108 may be built by receiving advertisement data over the MODEM 122, for example. While the processing circuit 102 displays standard advertisements, it also checks for human intervention that indicates that it should display, instead, custom advertisements from the custom advertisement list 110.
  • the processing circuit 102 may monitor the input device 114 for an activation condition.
  • the processing circuit 102 may monitor for two or more keys simultaneously depressed as the activation condition. If a mouse is part of the input device 114, for example, then the processing circuit may monitor for one or more mouse buttons and one or more keys simultaneously depressed as the activation condition. Any activation condition that requires human intervention at the electronic amusement device 100 may be monitored for as the activation condition, however. In other embodiments, the activation condition may
  • the activation condition depends on inputs such as
  • the activation condition may be an
  • the electronic amusement device 100 provides
  • the electronic amusement device 100 The electronic amusement device
  • the electronic amusement device 100 requires, however, a human intervention to initiate the display of custom advertisements.
  • the electronic amusement device 100 does not allow unrestricted display of custom advertisements, but instead exercises control over their display to ensure that, in normal operation, the electronic amusement device 100 presents the standard royalty generating advertisements .
  • the electronic amusement device 100 downloads (e.g., using the MODEM 122) advertisement data (and authorization codes) to build the standard advertisement list 110.
  • the authorization codes may be used to indicate, for example, that the electronic amusement device 100 is in fact allowed to display any particular advertisement.
  • the electronic amusement device 100 stores custom advertisement data in the custom advertisement list 110.
  • the electronic amusement device displays advertisements from the standard advertisement list 110, while monitoring at step 208 for the activation condition. If the activation condition is detected (step 210) , then the electronic amusement device 100 begins displaying at step 212 custom advertisements from the custom advertisement list 112. If the activation condition is not detected, or the custom advertisement list 112 is exhausted (or a predetermined amount of time expires) , then processing continues at step 206 in which standard advertisements are displayed.
  • the present invention thereby provides establishment owners with the ability to preview custom advertisements.
  • the custom advertisements may thereby be optimized on site for effectively selling local or non-local goods and services.
  • the detection of human intervention to initiate display of custom advertisements allows the custom advertisements to be displayed in limited fashion, thereby ensuring that the standard advertisement display techniques and royalty schemes are not cheated.

Abstract

An electronic amusement device controls display of advertisements (101). The electronic amusement device includes a display (208), an input device for accepting patron input, and a processor coupled to the display, the input device (203, 204), and a memory (207). The memory stores instructions for displaying advertisements from a standard advertisement list on the display (208), and for detecting human intervention to display advertisements from a custom advertisement list on the display. The instructions for detecting human intervention may be instructions that determine when a human has caused an activation condition using the input device. The activation condition may be, for example, simultaneous activation of two or more keys on the input device. The memory also preferably includes instructions for returning to display of advertisements from the standard advertisement list after display of each advertisement in the custom advertisement list.

Description

TITLE OF THE INVENTION
ON DEM7AND INSTALLATION AND PLAYBACK OF UNAUTHORIZED ADVERTISEMENTS
CROSS-REFERENCE TO RELATED APPLICATIONS
This Application claims the benefit of Provisional
Application Serial No. 60/162,079.
BACKGROUND OF THE INVENTION
The present invention relates to coin operated electronic amusement devices such as dart games, jukeboxes, and video games. In particular, the present invention relates to advertisement display on electronic amusement devices.
Electronic amusement devices have evolved considerably since their inception. Old mechanical jukeboxes that play vinyl records, for instance, have been replaced by Compact Disc jukeboxes and entirely digital downloading jukeboxes. An example of such a downloading jukebox is disclosed in U.S. Pat. No. 5,848,398 to Martin et al .
Virtually every electronic amusement device includes a generous amount of processing power. During the periods where the electronic amusement device is not interacting with a user the processing power either goes unused, or is used to generate an "attract mode" that entices users to the electronic amusement device. Recently, it has become more popular to allocate the processing power to the display of revenue generating advertising .
In the past, however, the same processing power that allowed electronic amusement devices to display advertisements also allowed the electronic amusement device to locally upload (e.g., at the establishment where the electronic amusement device is installed) custom advertisements, or even provide editing capability for localized, customized advertisement display. Thus, not only may an electronic amusement device display a sequence of advertisements from an authorized, revenue generating play list, but it may also be used to display unauthorized advertisements generated locally by the route operator. The unauthorized advertisement display raised the opportunity for a route operator to skirt established authorization and royalty schemes, for example.
In some sense, however, locally generated advertisements are desirable because they allow establishment owners to inform patrons of locally available goods, services, and events. Some of these locally generated advertisements may be temporary in nature, not lasting more than a few days or so. Others may be of a generous nature, where a route operator may customize a local advertisement for a location owner where the machine will reside. This locally customized advertisement may contain a daily menu or logo, for example. In addition, route operators often desire a preview of their advertisements before submission of the advertisement to a central distribution or authorization agency (for eventual downloading to the amusement device as part of the standard advertisement play list) . The preview provides the establishment owner with the ability to evaluate the advertisement and make changes to better adapt the advertisement to attracting purchasers for the associated goods and services.
In the past, however, electronic amusement devices had no suitable control mechanism to handle customized local display of advertisements. In particular, electronic amusement devices had no mechanism to allow local preview of custom advertisements, while ensuring that the establishment owner did not receive free, unauthorized, or unlimited display of the custom advertisements .
A need has long existed in the industry for an apparatus and method that overcomes the difficulties noted above and other previously experienced.
BRIEF SUMMARY OF THE INVENTION One aspect of the present invention is an electronic amusement device that allows limited display of local customized advertisements.
Another aspect of the present invention is a method for controlling the display of custom advertisements on an electronic amusement device. A further aspect of the present invention is an electronic amusement device that allows the electronic amusement device to switch between a standard advertisement play list and a custom advertisement play list. A further aspect of the present invention is an electronic amusement device that monitors for human intervention to switch between a standard advertisement play list and a custom advertisement play list.
A preferred embodiment of the present invention provides an electronic amusement device that controls display of advertisements. The electronic amusement device includes a display, an input device for accepting patron input, and a processor coupled to the display, the input device, and a memory. The memory stores instructions for displaying advertisements from a standard advertisement list on the display, and for detecting human intervention to display advertisements from a custom advertisement list on the display. As an example, the instructions for detecting human intervention may be instructions that determine when a human has caused an activation condition using the input device. The activation condition may be, for example, simultaneous activation of two or more keys on the input device. The memory also preferably includes instructions for returning to display of advertisements from the standard advertisement list after display of each advertisement in the custom advertisement list.
The present invention also resides in a method for displaying advertisements on an electronic amusement device. The method includes the steps of displaying advertisements selected from a standard advertisement list on a display associated with the electronic amusement device and monitoring for human intervention in the form of an activation condition on an input device. When the activation condition is detected, the method displays advertisements from a custom advertisement list. The method, may, for example, monitor for simultaneous keys depressed on the input device. In addition, the method preferably returns to display of advertisements from the standard advertisement list after displaying each advertisement in the custom advertisement list.
BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 illustrates a block diagram of an electronic amusement device adapted to control display of standard and custom advertisements.
Figure 2 shows a flow diagram of a method for controlling display of standard and custom advertisements .
DETAILED DESCRIPTION OF THE INVENTION
Turning first to Figure 1, that figure shows an electronic amusement device 100. The electronic amusement device 102 includes a processing circuit 102 coupled to ROM 104 and RAM 106 and to high volume data storage that maintains a standard advertisement list 108 and a custom advertisement list 110. The electronic amusement device 100 includes a display 112, a patron input device 114 (e.g., a mouse, keyboard, touchscreen, or touchpad) , an audio reproduction circuit 116 and associated speaker system 118. A payment detector 120 (e.g., a coin or bill detector) and a MODEM 122 are also illustrated.
The processing circuit 102, in operation, displays advertisements on the display 112 selected from the standard advertisement list 108. The standard advertisement list 108 may be built by receiving advertisement data over the MODEM 122, for example. While the processing circuit 102 displays standard advertisements, it also checks for human intervention that indicates that it should display, instead, custom advertisements from the custom advertisement list 110.
As an example, the processing circuit 102 may monitor the input device 114 for an activation condition. As an example, when the input device 114 is a keyboard, the processing circuit 102 may monitor for two or more keys simultaneously depressed as the activation condition. If a mouse is part of the input device 114, for example, then the processing circuit may monitor for one or more mouse buttons and one or more keys simultaneously depressed as the activation condition. Any activation condition that requires human intervention at the electronic amusement device 100 may be monitored for as the activation condition, however. In other embodiments, the activation condition may
make use of a touchscreen or touchpad input as well .
Thus, the activation condition depends on inputs such as
key presses, mouse (or trackball) clicks, or touchscreen
and touchpad touches. The activation condition may be an
unusual sequence of such inputs (e.g., lower membrane
button, then upper membrane button, then touch the upper
left corner of the touchscreen four times in a row) , or
may be an unusual simultaneous activation of such inputs
(e.g., upper and lower membrane buttons held down while
touching the center of the touchscreen) .
When the processing circuit 102 detects the
activation condition, it displays the custom
advertisements in the custom advertisement list 110.
When the custom advertisement list 110 is exhausted, or after a predetermined time after the activation condition
is no longer present, the processing circuit 102 again
displays (and tracks for royalty purposes) advertisements
from the standard advertisement list 108.
Thus, the electronic amusement device 100 provides
the capability for an establishment owner to preview
custom advertisements uploaded to the electronic
amusement device 100. The electronic amusement device
100 requires, however, a human intervention to initiate the display of custom advertisements. Thus, the electronic amusement device 100 does not allow unrestricted display of custom advertisements, but instead exercises control over their display to ensure that, in normal operation, the electronic amusement device 100 presents the standard royalty generating advertisements .
Turning now to Figure 2, that figure shows a flow diagram 200 of the processing that occurs in the electronic amusement device 100. At step 202, the electronic amusement device 100 downloads (e.g., using the MODEM 122) advertisement data (and authorization codes) to build the standard advertisement list 110. The authorization codes may be used to indicate, for example, that the electronic amusement device 100 is in fact allowed to display any particular advertisement. At step 204, the electronic amusement device 100 stores custom advertisement data in the custom advertisement list 110. At step 206, the electronic amusement device displays advertisements from the standard advertisement list 110, while monitoring at step 208 for the activation condition. If the activation condition is detected (step 210) , then the electronic amusement device 100 begins displaying at step 212 custom advertisements from the custom advertisement list 112. If the activation condition is not detected, or the custom advertisement list 112 is exhausted (or a predetermined amount of time expires) , then processing continues at step 206 in which standard advertisements are displayed.
The present invention thereby provides establishment owners with the ability to preview custom advertisements. The custom advertisements may thereby be optimized on site for effectively selling local or non-local goods and services. The detection of human intervention to initiate display of custom advertisements allows the custom advertisements to be displayed in limited fashion, thereby ensuring that the standard advertisement display techniques and royalty schemes are not cheated. While particular elements, embodiments and applications of the present invention have been shown and described, it is understood that the invention is not limited thereto since modifications may be made by those skilled in the art, particularly in light of the foregoing teaching. It is therefore contemplated by the appended claims to cover such modifications and incorporate those features which come within the spirit and scope of the invention.

Claims

What is claimed is :
1. An electronic amusement device for providing control over display of advertisements, the electronic amusement device comprising: a display; at least one input device for accepting patron inpu ; a processor coupled to the display, the at least one input device, and a memory, the memory comprising instructions for displaying advertisements from a standard advertisement list on the display, and for detecting human intervention to display advertisements from a custom advertisement list on the display.
2. The electronic amusement device of claim 1, wherein the instructions for detecting human intervention comprise instructions for determining when a human has caused an activation condition using the at least one input device.
3. The electronic amusement device of claim 2 wherein the activation condition is at least one of simultaneous activation of two or more keys on the at least one input device and a sequence of inputs from the at least one input device.
4. The electronic amusement device of claim 3, further comprising instructions for returning to display of advertisements from the standard advertisement list after display of each advertisement in the custom advertisement list.
5. A method for displaying advertisements on an electronic amusement device, the method comprising: displaying advertisements selected from a standard advertisement list on a display associated with the electronic amusement device; monitoring for human intervention in the form of an activation condition on at least one input device; when the activation condition is detected, displaying advertisements from a custom advertisement list.
6. The method of claim 5, wherein the step of monitoring comprises monitoring for at least one of simultaneous keys depressed on the at least one input device and a sequence of inputs from the at least one input device.
7. The method of claim 5, further comprising the step of returning to display of advertisements from the standard advertisement list after displaying each advertisement in the custom advertisement list.
PCT/US2000/029753 1999-10-28 2000-10-27 On demand installation and playback of unauthorized advertisements WO2001031622A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU12422/01A AU1242201A (en) 1999-10-28 2000-10-27 On demand installation and playback of unauthorized advertisements

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US16207999P 1999-10-28 1999-10-28
US60/162,079 1999-10-28
US69747800A 2000-10-26 2000-10-26
US09/697,478 2000-10-26

Publications (1)

Publication Number Publication Date
WO2001031622A1 true WO2001031622A1 (en) 2001-05-03

Family

ID=26858433

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/029753 WO2001031622A1 (en) 1999-10-28 2000-10-27 On demand installation and playback of unauthorized advertisements

Country Status (2)

Country Link
AU (1) AU1242201A (en)
WO (1) WO2001031622A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018151540A1 (en) * 2017-02-15 2018-08-23 Samsung Electronics Co., Ltd. Electronic apparatus for playing substitutional advertisement and method for controlling method thereof

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5809242A (en) * 1996-04-19 1998-09-15 Juno Online Services, L.P. Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system
US6157814A (en) * 1998-11-12 2000-12-05 Motorola, Inc. Wireless subscriber unit and method for presenting advertisements as a message indicator

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5809242A (en) * 1996-04-19 1998-09-15 Juno Online Services, L.P. Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system
US6157814A (en) * 1998-11-12 2000-12-05 Motorola, Inc. Wireless subscriber unit and method for presenting advertisements as a message indicator

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018151540A1 (en) * 2017-02-15 2018-08-23 Samsung Electronics Co., Ltd. Electronic apparatus for playing substitutional advertisement and method for controlling method thereof
US10771846B2 (en) 2017-02-15 2020-09-08 Samsung Electronics Co., Ltd. Electronic apparatus for playing substitutional advertisement and method for controlling method thereof

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