WO2001039022A8 - Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity - Google Patents

Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity

Info

Publication number
WO2001039022A8
WO2001039022A8 PCT/US2000/032243 US0032243W WO0139022A8 WO 2001039022 A8 WO2001039022 A8 WO 2001039022A8 US 0032243 W US0032243 W US 0032243W WO 0139022 A8 WO0139022 A8 WO 0139022A8
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
group
location
affinity
analysis
Prior art date
Application number
PCT/US2000/032243
Other languages
French (fr)
Other versions
WO2001039022A2 (en
Inventor
Vladimir Victorovich Schipunov
Young Bean Song
Michael Edward Wolf
Will Medford
Mark Smucker
David Debusk
Original Assignee
Avenue A Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Avenue A Inc filed Critical Avenue A Inc
Priority to AU17974/01A priority Critical patent/AU1797401A/en
Publication of WO2001039022A2 publication Critical patent/WO2001039022A2/en
Publication of WO2001039022A8 publication Critical patent/WO2001039022A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

Abstract

L'invention concerne un appareil permettant de choisir des emplacements sur lesquels placer des messages publicitaires pour un annonceur. Pour chaque emplacement faisant partie d'un premier groupe, l'appareil évalue la fréquence avec laquelle des personnes visitant un annonceur visitent également l'emplacement. Cet appareil choisit dans le premier groupe, l'emplacement publicitaire ayant la fréquence de visite la plus élevée. Pour chaque emplacement faisant partie d'un second groupe d'emplacements publicitaires, l'appareil évalue la tendance d'un emplacement publicitaire haute performance à entraîner ses visiteurs vers l'emplacement publicitaire faisant partie du second groupe d'emplacements publicitaires. Cet appareil choisit dans le second groupe un emplacement publicitaire vers lequel l'emplacement publicitaire haute performance tend le plus à entraîner ses visiteurs.An apparatus for choosing locations to place advertising messages for an advertiser is provided. For each placement in a first group, the device evaluates the frequency with which people visiting an advertiser also visit the placement. This device chooses from the first group, the advertising location with the highest frequency of visits. For each location that is part of a second group of advertising locations, the apparatus evaluates the tendency of a high performance advertising location to lead its visitors to the advertising location that is part of the second group of advertising locations. This device chooses from the second group an advertising location to which the high performance advertising location tends to draw its visitors the most.

PCT/US2000/032243 1999-11-22 2000-11-22 Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity WO2001039022A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU17974/01A AU1797401A (en) 1999-11-22 2000-11-22 Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US16706099P 1999-11-22 1999-11-22
US60/167,060 1999-11-22
US70200400A 2000-10-30 2000-10-30
US09/702,004 2000-10-30

Publications (2)

Publication Number Publication Date
WO2001039022A2 WO2001039022A2 (en) 2001-05-31
WO2001039022A8 true WO2001039022A8 (en) 2002-09-26

Family

ID=26862830

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/032243 WO2001039022A2 (en) 1999-11-22 2000-11-22 Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity

Country Status (3)

Country Link
US (1) US20020072971A1 (en)
AU (1) AU1797401A (en)
WO (1) WO2001039022A2 (en)

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US8046259B1 (en) 2002-10-23 2011-10-25 Amazon Technologies, Inc. Method and system for conducting a chat
US20040243704A1 (en) * 2003-04-14 2004-12-02 Alfredo Botelho System and method for determining the unique web users and calculating the reach, frequency and effective reach of user web access
US20050015800A1 (en) * 2003-07-17 2005-01-20 Holcomb Thomas J. Method and system for managing television advertising
US7346839B2 (en) * 2003-09-30 2008-03-18 Google Inc. Information retrieval based on historical data
US20050240475A1 (en) * 2004-04-23 2005-10-27 Margiloff William A Systems and methods for universal online advertising
US20070271145A1 (en) * 2004-07-20 2007-11-22 Vest Herb D Consolidated System for Managing Internet Ads
US20060095322A1 (en) * 2004-11-03 2006-05-04 Dierks Timothy M Determining prospective advertising hosts using data such as crawled documents and document access statistics
US8712831B2 (en) * 2004-11-19 2014-04-29 Repucom America, Llc Method and system for quantifying viewer awareness of advertising images in a video source
US8036932B2 (en) 2004-11-19 2011-10-11 Repucom America, Llc Method and system for valuing advertising content
US7809752B1 (en) 2005-04-14 2010-10-05 AudienceScience Inc. Representing user behavior information
US20090076907A1 (en) * 2005-04-21 2009-03-19 Louis Robert Litwin Method and system for providing media content
US20070037513A1 (en) * 2005-08-15 2007-02-15 International Business Machines Corporation System and method for targeted message delivery and subscription
US8122049B2 (en) * 2006-03-20 2012-02-21 Microsoft Corporation Advertising service based on content and user log mining
US7747745B2 (en) 2006-06-16 2010-06-29 Almondnet, Inc. Media properties selection method and system based on expected profit from profile-based ad delivery
US8280758B2 (en) * 2006-06-19 2012-10-02 Datonics, Llc Providing collected profiles to media properties having specified interests
US20080098325A1 (en) * 2006-10-23 2008-04-24 Carnet Williams Method and system for facilitating social payment or commercial transactions
US20080154717A1 (en) * 2006-12-22 2008-06-26 Yahoo! Inc. Publisher scoring
US7970891B1 (en) * 2007-01-17 2011-06-28 Google Inc. Tracking links in web browsers
US20090063268A1 (en) * 2007-09-04 2009-03-05 Burgess David A Targeting Using Historical Data
US20090094313A1 (en) * 2007-10-03 2009-04-09 Jay Feng System, method, and computer program product for sending interactive requests for information
US20090100359A1 (en) * 2007-10-10 2009-04-16 Microsoft Corporation Method including audio files for generating template based video advertisements
US20090100331A1 (en) * 2007-10-10 2009-04-16 Microsoft Corporation Method including a timer for generating template based video advertisements
US20090100362A1 (en) * 2007-10-10 2009-04-16 Microsoft Corporation Template based method for creating video advertisements
US8396738B1 (en) * 2008-02-22 2013-03-12 Bank Of America Corporation System and method for evaluating third party marketing services
US8887194B2 (en) * 2008-06-19 2014-11-11 Verizon Patent And Licensing Inc. Method and system for providing interactive advertisement customization
US20100031147A1 (en) * 2008-07-31 2010-02-04 Chipln Inc. Method and system for mixing of multimedia content
AU2009298596A1 (en) * 2008-10-01 2010-04-08 Google Inc. Placement identification and reservation
US8335721B2 (en) 2008-10-01 2012-12-18 Google Inc. Placement identification and reservation
US8145530B2 (en) * 2008-10-01 2012-03-27 Google Inc. Targeting based placement identification
US20110184809A1 (en) * 2009-06-05 2011-07-28 Doapp, Inc. Method and system for managing advertisments on a mobile device
US20110035256A1 (en) * 2009-08-05 2011-02-10 Roy Shkedi Systems and methods for prioritized selection of media properties for providing user profile information used in advertising
US9754285B1 (en) * 2009-09-30 2017-09-05 Google Inc. Identifying alternate content distribution locations
US20110282730A1 (en) * 2010-05-13 2011-11-17 AdChoice, Inc. System and method for selecting and implementing an internet advertising campaign
US8639544B1 (en) 2010-12-22 2014-01-28 Alberobello Capital Corporation Identifying potentially unfair practices in content and serving relevant advertisements
US20140156387A1 (en) * 2012-12-04 2014-06-05 Facebook, Inc. Generating Advertising Metrics Using Location Information
US20160027040A1 (en) * 2014-07-25 2016-01-28 Facebook, Inc. Determining contributions of various user interactions to a conversion
US10058133B2 (en) 2015-09-23 2018-08-28 Iwear Holdings Corp. Sending messages wirelessly from a garment
CN107193855A (en) * 2016-12-30 2017-09-22 杭州博采网络科技股份有限公司 A kind of data analysis system and method

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US6487538B1 (en) * 1998-11-16 2002-11-26 Sun Microsystems, Inc. Method and apparatus for local advertising

Also Published As

Publication number Publication date
WO2001039022A2 (en) 2001-05-31
US20020072971A1 (en) 2002-06-13
AU1797401A (en) 2001-06-04

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