WO2001042947A2 - Procede, programme d'ordinateur, dispositif et systeme permettant de transmettre des contenus, notamment de la publicite - Google Patents

Procede, programme d'ordinateur, dispositif et systeme permettant de transmettre des contenus, notamment de la publicite Download PDF

Info

Publication number
WO2001042947A2
WO2001042947A2 PCT/EP2000/011596 EP0011596W WO0142947A2 WO 2001042947 A2 WO2001042947 A2 WO 2001042947A2 EP 0011596 W EP0011596 W EP 0011596W WO 0142947 A2 WO0142947 A2 WO 0142947A2
Authority
WO
WIPO (PCT)
Prior art keywords
user
address
content
category
local
Prior art date
Application number
PCT/EP2000/011596
Other languages
German (de)
English (en)
Other versions
WO2001042947A3 (fr
Inventor
Merten Stroetzel
Original Assignee
Cyberprofit Ag
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Cyberprofit Ag filed Critical Cyberprofit Ag
Priority to AU21613/01A priority Critical patent/AU2161301A/en
Publication of WO2001042947A2 publication Critical patent/WO2001042947A2/fr
Publication of WO2001042947A3 publication Critical patent/WO2001042947A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method, a computer program, a device and a system for the selective transmission of content, in particular advertising via a bi-directional or multi-directional network, to at least one user.
  • the advertising is permanently inserted into the page e.g. as an advertising banner or an advertising space is provided within a new window into which an advertiser, e.g. a company that transmits and inserts advertising as a provider of content (so-called "content provider").
  • an advertiser e.g. a company that transmits and inserts advertising as a provider of content
  • the invention provides a method for the selective transmission of content, in particular advertising, via a bidirectional or multidirectional network (for example the Internet, classic data networks, intarakiive TV or radio network with return channel, etc.) to at least one user ready, which comprises the following steps: a) detecting a (URL or Internet) address or network address selected or selected or entered by the user; b) analyzing the selected address b1) to determine whether the selected address corresponds to a predetermined or predeterminable known (URL) address, and / or b2) to assign the selected address to a predetermined or predeterminable local category; c) selecting the content depending on the result of the analysis; and d) causing the selected content to be transmitted to the user or transmitting the selected content to the user.
  • a bidirectional or multidirectional network for example the Internet, classic data networks, intarakiive TV or radio network with return channel, etc.
  • content in particular advertising (e.g. in the form of advertising banners, flash banners, animated advertising clips, chips) or news tickers, chat content (ICQ), etc.
  • advertising e.g. in the form of advertising banners, flash banners, animated advertising clips, chips
  • ICQ chat content
  • the detection of the address selected by the user comprises the receipt of tracking data by a tracking method. Accordingly, the address entries of the user can preferably be continuously monitored and the corresponding (advertising) content can be transmitted in accordance with the last selected address.
  • Step b1) preferably has a query of an address database in which a predetermined or predeterminable number of (URL) addresses are stored as known addresses, the query of the address database preferably taking place to assign the selected address to local categories.
  • an address database in which a predetermined or predeterminable number of (URL) addresses are stored as known addresses, the query of the address database preferably taking place to assign the selected address to local categories.
  • the step of transmitting the content to the user comprises selecting the content to be transmitted by comparing the selected address with the known (URL) addresses.
  • the direct transmission of content in particular advertising, in response or according to the selected address (so-called "direct response") is possible.
  • This type of assignment of content to users therefore allows in particular the transfer of content in connection with addresses that would otherwise not allow a link to such content within the page, e.g. the transmission of an advertising banner in connection with Internet pages of the competition.
  • supplementary advertising is also possible to the extent that when a vehicle manufacturer address is called up, e.g. Advertising content relating to vehicle insurance is transmitted and displayed.
  • Step b2) furthermore preferably has a query of a category database or address category bank in which (URL) addresses predetermine Address categories or address category structures (remote category) are assigned, the query preferably comprising an online query of at least one (external) category-based search engine, for example Yahoo or Lycos, as the category database.
  • a category database or address category bank in which (URL) addresses predetermine Address categories or address category structures (remote category) are assigned, the query preferably comprising an online query of at least one (external) category-based search engine, for example Yahoo or Lycos, as the category database.
  • the determined address category or address category structure of the selected address is assigned to a local category.
  • the lowest category level of the address category structure is preferably examined first, and if the lowest category level cannot be assigned to a local category, the next higher category level is examined.
  • the assignment is preferably interrupted if the one to be assigned
  • Level of the address category structure represents the root of the address category structure.
  • the selected address and the local category assigned to it are most preferably stored in the database with known addresses.
  • the step of analyzing b) has a step of creating or updating at least one user profile for the user depending on the (URL) addresses selected by the user.
  • a user profile can be created (so-called "profiling") for each user, which corresponds to the (URL) addresses selected by him and to a certain extent reflects them, which advantageously enables conclusions to be drawn about his interests.
  • the user profile preferably comprises a multiplicity of value fields which correspond to one or more local categories, a value being assigned to each value field, on the basis of the assigned local category.
  • the value of those value fields that correspond to the local category are incremented, on the basis of assignments between local categories and value fields that are stored in a link database are, preferably one
  • Weighting is made for each additional value.
  • the user profile can be found not only in the local categories that correspond directly to the selected category (eg "Scanner” category when a manufacturer page is called up for the "Scanner” products), but also in other local categories that unite with the page accessed (content or other) context (for example, the other local categories "image editing", "image editing software”, etc.).
  • a pattern of interest of the user can be predicted or ascertained, which can be influenced, for example, by certain fads (so-called "data mining”).
  • ⁇ is preferably assigned a date field to the value field, in which the date or time of the last update of the corresponding value field is stored.
  • the current values for at least some of the value fields are determined before the selection step c), on the basis of the date field corresponding to the respective value field.
  • a new value is stored in the respective value field, which corresponds to the calculated current value incremented by the additional value, and the corresponding date field is updated when the user selects a (URL) address corresponding to the value field.
  • the value field is preferably only renewed when or after the corresponding (URL) address has been selected by the respective user.
  • each value field is one
  • Maximum value field in which the maximum value of the corresponding value field reached is stored, and / or an initial access field in which the date of the first access to the corresponding value field is stored.
  • the content to be transmitted to the user is preferably selected on the basis of the user profile, preferably by comparison with a content profile.
  • a content profile for the content to be transmitted, e.g. for which local categories the content, e.g. the advertising, corresponds and which
  • Value fields / date fields of the respective user profile which value or date should have. It is also possible to select the content based on the personal data of the respective user.
  • each user is preferably assigned a credit value, which is preferably dependent on the time period in which the addresses selected by the respective user are recorded.
  • an incentive can be created for users to enable their selected (URL) addresses to be recorded and for the content to be transmitted and preferably displayed, e.g. Allow as an advertising banner on the screen. It is then advantageously possible to pay out a countervalue for the accumulated credit value to the user, e.g. as an amount of money, as a voucher, as a discount when purchasing goods, as a bonus, as a mileage credit for frequent flyer programs, etc.
  • each partner providing the content to be transmitted is assigned a debit value which is preferably dependent on the number of transmissions of the corresponding content.
  • the invention also provides a computer program or. Computer program product for the selective transmission of content, in particular advertising via a bi-directional or multi-directional network, to at least one user ready, which has program parts for performing a method according to the invention.
  • the invention further provides a device for the selective transmission of content, in particular advertising via a bi-directional or multi-directional network, to at least one user, in particular for executing a method according to the invention, with:
  • a device for detecting a (URL) address or network address selected by the user A device for analyzing the selected address for determining whether the selected address corresponds to a predetermined or predeterminable known (URL) address and / or for assigning the selected address to a predetermined or predeterminable local category;
  • a device for causing the selected content to be transmitted to the user or for transmitting the selected content to the user.
  • the device has the following features: an administration server, to which an initial registration and / or account administration is preferably carried out for each user; an online database server, with which the user can log in later
  • Trackings wherein a user is preferably assigned to a tracking server after a later login and the assigned tracking server detects the (URL) address selected by the user, analyzes it and determines a content depending on the result of the analysis, and the selected content is preferably transmitted to the user from one or via a separate content server.
  • the assigned tracking server detects the (URL) address selected by the user, analyzes it and determines a content depending on the result of the analysis, and the selected content is preferably transmitted to the user from one or via a separate content server.
  • a system for the selective transmission of content, in particular advertising, to at least one user comprising:
  • a device at least one local computer assigned to the user,
  • FIG. 1 shows a schematic diagram of a system according to a preferred embodiment of the invention
  • FIG. 2 shows a schematic diagram of the analysis process according to a further preferred embodiment of the invention.
  • FIG. 3 shows a flow chart of the analysis process according to a further preferred embodiment of the invention.
  • FIG. 4 shows an exemplary representation of local categories and corresponding value fields
  • FIG. 5 shows a schematic diagram of a system according to a further preferred
  • FIG. 6 shows a schematic diagram of a system according to a further preferred embodiment of the invention.
  • Advertising to at least one user or users are preferably the user, a system provider and at least one partner providing the content to be transmitted (companies, businesses, organizations, private individuals, etc.), in particular a Warbender, (hereinafter called content provider) involved.
  • content provider a Warbender
  • the user registers with the system provider and shares a personal user profile, e.g. Name, name, address, email address, age, gender, etc. with.
  • This data is stored in a data protection database separately from the user profile to be created and renewed.
  • the user receives a password (electronically and / or by post) with which he can later log on to the system provider.
  • the user After logging in for the first time, the user logs on to the system provider when going online, which starts a tracking process locally on his computer, which uses the URL (Uniform Resource Locator) entered by the user in a browser (e.g. Netscape, Explorer) Address determined and transmitted to the system provider. It is also conceivable to track any other information that allows conclusions to be drawn about the interests of the user.
  • the tracking process preferably runs by means of a parser, which hooks into the WS2_32.DLL (Winsock2), which is preferably either provided by the system provider or is available from Windows 95b, and the send function after the TCP / IP protocol monitored.
  • the parser filters out the corresponding information relating to the URL address.
  • the registration with the system provider triggers a time recording, which is decisive for a corresponding credit on a credit value field assigned to the user.
  • the content provider provides the content to be transmitted, in particular advertising (e.g. in the form of advertising banners, flash banners, animated advertising clips, chips) or news tickers, chat content (ICQ), e-mails, etc.
  • advertising e.g. in the form of advertising banners, flash banners, animated advertising clips, chips
  • news tickers e.g. in the form of advertising banners, flash banners, animated advertising clips, chips
  • chat content e.g. in the form of chat content (ICQ), e-mails, etc.
  • FIG. 1 shows a schematic diagram of a system according to a preferred embodiment of the invention.
  • the URL or Internet address selected, selected or entered by the user is transmitted via the tracking process to the system provider, who analyzes the URL address, creates or updates a user profile based on the URL address, or supplemented (so-called profiling), selects content according to the URL address and / or based on the user profile and transmits this selected content, eg an advertisement, to the user.
  • FIG. 2 is a schematic diagram of a further preferred embodiment of the present invention, in which a user specifies an address in the browser (in the example http://www.bmw.de/carconfigurator/index.htm). This URL address is transmitted to the system provider via the tracking process, which carries out a URL analysis or categorization.
  • an address in the browser in the example http://www.bmw.de/carconfigurator/index.htm.
  • a content is selected in direct response to the URL address received and transmitted to the user (so-called direct response), which is shown in FIG. 2 is marked as a ⁇ variant.
  • the categorization into local or locally defined categories is done by a
  • Query of a local URL database in which the URL addresses of predetermined or predeterminable websites are stored and local categories are assigned. If the address transferred by the user is not known, a category search is carried out in a preferably external category-based search engine (e.g. Yahoo, Lycos, etc.). The category transmitted by the category-based search engine is assigned to one or more local categories via an association database (not shown). Then the corresponding user profile is updated and the updated user profile is used to select the content to be transmitted. The selection of the content is made by comparing or matching the updated user
  • a category-based search engine e.g. Yahoo, Lycos, etc.
  • Profiles made with content profiles stored in a content profile database ( ⁇ variant in FIG. 2). If a suitable corresponding content is determined, it is transmitted to the user or the Content is transmitted to the user, for example via an external server.
  • FIG. 3 is a flowchart showing the essential steps of an analysis method according to a preferred embodiment of the invention.
  • step S1 the user's URL address is waited for as tracking information.
  • the tracking data is received by an internet user from the system provider in step S2
  • the URL address obtained is checked in step S3, preferably by a
  • step S3 Query in step S3 'at or in an address database in which predetermined or predeterminable known URL addresses with corresponding assignments to local categories are stored or stored.
  • This address database is preferably arranged in the system of the system provider.
  • step S4 If the selected URL address is known (yes in step S4), then the corresponding local category of the selected URL address has been determined (step E1) and is preferably taken from the address database. With the determination of the local category (step E1), the analysis of the URL address is completed and one can proceed to the creation or renewal of the corresponding user profile.
  • step S5 a query or inquiry is carried out in step S5 with a category-based search engine.
  • the category-based search engine can either be system-internal or a system-external search engine, e.g. Yahoo, Lycos, etc.
  • an online query is preferred about the interface.
  • an HTML parser After receiving the response from or from the category-based search engine, an HTML parser filters the corresponding address category structure in step S6 from the response of the category-based search engine (typically an HTML page) by recognizing predetermined or predeterminable structures of the answer (for example structure of the HTML page). Accordingly, the parser determines the corresponding "category branch", ie the corresponding category level of the received address category structure (branch with n levels) or remote category. For example, a URL address of a scanner manufacturer in the category-based search engine Yahoo has the following address category structure or remote categories: Commerce and Industry>Companies>Computers>Hardware>Peripherals>Scanners; this address category structure has 6 nodes or category levels, the node "trade and economy" also as
  • step S8 ' a database query of a link database is carried out, in which links or correspondences (preferably in the form of assignment tables) of the remote categories of respective category-based search engines with the local categories are stored.
  • step S9 If the lowest category level (i.e. node n) has been determined (yes in step S9), e.g. by finding this node n in the assignment table, an update of the address database, in which predetermined or predeterminable known URL addresses with corresponding assignments to local categories are stored or stored, can be carried out in step S1 1, wherein the newly determined URL address with the corresponding category is preferably recorded in step S1 2 in the address database. Accordingly, the local category is determined (step E1), so that the analysis of the URL address is completed and one can proceed to the creation or renewal of the corresponding user profile.
  • step E1 the local category is determined
  • step S7 If, on the other hand, no remote category is obtained from the category-based search engine in step S7 (no in step S7), the analysis or categorization of the selected URL address is interrupted (step E2). In such a case, there will be no renewal of the user profile and the
  • Contents are transmitted to the user either based on the non-renewed but preferably time-corrected user profile or on the basis of other parameters.
  • the user profile has a (predetermined or predeterminable) plurality of value fields which correspond to one or more local categories, with a value being assigned to each value field.
  • a value being assigned to each value field.
  • several subcategories “soccer”, “tennis”, “snowboarding”, etc. are subordinated to the category "sport", whereby both the (main) category "sport” and the subcategories are assigned value fields that have certain values as stored values.
  • values are stored in the corresponding value field for each category or subcategory in a profile database. If a user calls a URL address that corresponds to a corresponding local category, the value of the corresponding one Value field updated.
  • the current value of the value field (described in more detail below) is preferably increased by the additional value.
  • a link is made, preferably with a predetermined or predeterminable weighting between two local (sub) categories. For example, a link between the sub-category "image processing" and "scanner” made so that when a user enters a URL address corresponding to the category “scanner", not only the category “scanner” but also the category “image processing” is updated.
  • a link between the sub-category "image processing" and "scanner" made so that when a user enters a URL address corresponding to the category "scanner", not only the category “scanner” but also the category “image processing” is updated.
  • Value 10 for the category "scanner” an allocation of value 5 for the category "image processing”.
  • This weighting (50% in the example) is preferably stored in the link table.
  • the link database preferably represents a directed graph.
  • there can be a logical link between individual (sub) categories (so-called “datamining"): if e.g. the user selects several different addresses within a certain time window that correspond to predetermined or predeterminable (sub) categories, an additional value is assigned to a further (sub) category (for example in a logical AND, OR, NOT, NOT, etc. link) between the respective categories).
  • a current user profile is preferably calculated.
  • This current user profile results from the stored value of a value field, which is reduced by a time factor.
  • a date field is preferably assigned to each value field, in which the date or the time of the last value storage in the value field is stored.
  • the time factor that is applied subtractively or multiplicatively to the stored value thus results from the time or date stored in the date field and a certain function that is shown in FIG. 4 is shown schematically. This function represents the acceptance of one
  • Value field assigned values over time, with the function preferably taking a maximum value in the first time and then gradually decreasing.
  • the function is shown continuously, but can also be carried out discreetly. be educated.
  • the current value of the respective value field can be calculated.
  • the calculated current value is preferably not stored in the user profile in order to advantageously minimize the memory accesses.
  • a value of the respective value fields is preferably only updated if a corresponding URL address has been selected, so that the value is incremented by the additional value.
  • FIG. 5 shows a schematic diagram of a system according to a further preferred embodiment of the invention.
  • the user data consists of the user information (e.g. first and last name, e-mail address, age, passwords, etc.) that the user transmits to the system provider when they log on for the first time and that is not dependent on the selected URL Addresses are changed and are therefore "static”, and user profiles, which are updated as described based on the selected URL address and are therefore "dynamic”.
  • user information e.g. first and last name, e-mail address, age, passwords, etc.
  • the user When the user registers with the system provider, the user is assigned to his corresponding user data. Then, on the basis of his user profile, content is compared by comparing it with content profiles in a content profile database, which is either provided internally by the system provider and / or can be provided by the content provider. After the selection has been made, the selected content is transmitted to the user.
  • a content profile database which is either provided internally by the system provider and / or can be provided by the content provider.
  • FIG. 6 shows a schematic diagram of a system for the selective transmission of
  • This system preferably comprises an administration server, to which new users can register for the first time and which carries out the corresponding administration, for example of the credit value assigned to a user.
  • the system also includes an online database server, to which the user logs in (so-called "sign-on") and which accepts the corresponding login after a corresponding query with the management server. When the user accepts the login, a window (preferably separated from the browser) is opened on his screen in which the corresponding content is to be displayed.
  • the online database server also assigns a tracking server to the user.
  • This tracking server which is preferably separated from the online database server because of the scalability, then carries out the corresponding analysis of the selected URL addresses, in particular their categorization, and selects the corresponding content to be transmitted.
  • the tracking server continues to check the user's activities, e.g. by receiving so-called
  • the tracking server After selecting the content, the tracking server transmits the information to the user, preferably as URL information, where the corresponding one
  • Content in the example of the advertising banner, can be downloaded.
  • the content in particular the advertising banner, is preferably stored separately on a content server because of the better scalability and because of the better resource management and from this to a corresponding one
  • the content server can be operated internally by the system provider and / or externally by the content provider.
  • the timing preferably runs as follows: the user selects the online database server, which obtains the user profile or the user data, in particular from the administration server, and a content, in particular an advertising banner, possibly independent of the user profile selected.
  • the tracking method detects a surfing command in the form of a (URL) address, whereupon a new profile is created or an existing profile is updated, preferably as a background process. Then, after a certain period of time, a new analysis or selection may take place, for example if a banner has ended or a profile has been heavily updated, and new content is transmitted. If necessary, new content is transmitted, for example in response to a "direct response" event.

Abstract

L'invention concerne un procédé de transmission sélective de contenus, notamment de publicité par un réseau bi- ou multidirectionnel, à au moins un utilisateur. Ce procédé consiste: a) à détecter une adresse ou une adresse réseau choisie par l'utilisateur; b) à analyser l'adresse choisie b1) à déterminer si l'adresse choisie correspond à une adresse connue prédéterminée ou prédéterminable, et/ou b2) à affecter l'adresse choisie à une catégorie locale prédéteminée ou prédéterminable; c) à sélectionner les contenus en fonction des résultats de l'analyse; et d) à faire en sorte que les contenus sélectionnés soient transmis à l'utilisateur. L'invention concerne également un programme d'ordinateur destiné à la transmission sélective de contenus, notamment de publicité par un réseau bi- ou multidirectionnel, à au moins un utilisateur, lequel réseau présente des parties programme destinées à la mise en oeuvre du procédé selon l'invention. En outre, l'invention concerne un dispositif et un système de transmission sélective de contenus, notamment de publicité par un réseau bi- ou mutlidirectionnel, à au moins un utilisateur.
PCT/EP2000/011596 1999-12-08 2000-11-21 Procede, programme d'ordinateur, dispositif et systeme permettant de transmettre des contenus, notamment de la publicite WO2001042947A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU21613/01A AU2161301A (en) 1999-12-08 2000-11-21 Method, computer program, device and system for transmitting content, in particular advertising content

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19959142.3 1999-12-08
DE1999159142 DE19959142A1 (de) 1999-12-08 1999-12-08 Verfahren und Vorrichtung zum Übermitteln von Inhalten, insbesondere von Werbung

Publications (2)

Publication Number Publication Date
WO2001042947A2 true WO2001042947A2 (fr) 2001-06-14
WO2001042947A3 WO2001042947A3 (fr) 2002-05-23

Family

ID=7931840

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2000/011596 WO2001042947A2 (fr) 1999-12-08 2000-11-21 Procede, programme d'ordinateur, dispositif et systeme permettant de transmettre des contenus, notamment de la publicite

Country Status (3)

Country Link
AU (1) AU2161301A (fr)
DE (1) DE19959142A1 (fr)
WO (1) WO2001042947A2 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006007575A2 (fr) * 2004-07-01 2006-01-19 Aol Llc Analyse d'un journal des requetes utilisee pour traiter un contenu electronique specifique a une categorie
EP1652029A2 (fr) * 2003-07-02 2006-05-03 Vibrant Media Limited Methode et systeme pour augmenter un contenu web
US7853558B2 (en) 2007-11-09 2010-12-14 Vibrant Media, Inc. Intelligent augmentation of media content
US8122014B2 (en) 2003-07-02 2012-02-21 Vibrant Media, Inc. Layered augmentation for web content

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006115718A2 (fr) * 2005-04-25 2006-11-02 Microsoft Corporation Association d'informations a un document electronique

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0749081A1 (fr) * 1995-06-12 1996-12-18 Pointcast Inc. Appareil et procédé pour la distribution d'informations et de publicité
US5717923A (en) * 1994-11-03 1998-02-10 Intel Corporation Method and apparatus for dynamically customizing electronic information to individual end users
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US5918014A (en) * 1995-12-27 1999-06-29 Athenium, L.L.C. Automated collaborative filtering in world wide web advertising
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
EP0944002A1 (fr) * 1998-03-18 1999-09-22 SONY EUROPE GmbH Sous-système de profiles d'utilisateurs
US5960429A (en) * 1997-10-09 1999-09-28 International Business Machines Corporation Multiple reference hotlist for identifying frequently retrieved web pages
WO2000029969A1 (fr) * 1998-11-16 2000-05-25 Sun Microsystems, Inc. Procede et appareil pour traiter les informations d'un client

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6601048B1 (en) * 1997-09-12 2003-07-29 Mci Communications Corporation System and method for detecting and managing fraud

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5717923A (en) * 1994-11-03 1998-02-10 Intel Corporation Method and apparatus for dynamically customizing electronic information to individual end users
EP0749081A1 (fr) * 1995-06-12 1996-12-18 Pointcast Inc. Appareil et procédé pour la distribution d'informations et de publicité
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US5918014A (en) * 1995-12-27 1999-06-29 Athenium, L.L.C. Automated collaborative filtering in world wide web advertising
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US5960429A (en) * 1997-10-09 1999-09-28 International Business Machines Corporation Multiple reference hotlist for identifying frequently retrieved web pages
EP0944002A1 (fr) * 1998-03-18 1999-09-22 SONY EUROPE GmbH Sous-système de profiles d'utilisateurs
WO2000029969A1 (fr) * 1998-11-16 2000-05-25 Sun Microsystems, Inc. Procede et appareil pour traiter les informations d'un client

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1652029A2 (fr) * 2003-07-02 2006-05-03 Vibrant Media Limited Methode et systeme pour augmenter un contenu web
EP1652029A4 (fr) * 2003-07-02 2006-09-13 Vibrant Media Ltd Methode et systeme pour augmenter un contenu web
US7257585B2 (en) 2003-07-02 2007-08-14 Vibrant Media Limited Method and system for augmenting web content
US8122014B2 (en) 2003-07-02 2012-02-21 Vibrant Media, Inc. Layered augmentation for web content
WO2006007575A2 (fr) * 2004-07-01 2006-01-19 Aol Llc Analyse d'un journal des requetes utilisee pour traiter un contenu electronique specifique a une categorie
WO2006007575A3 (fr) * 2004-07-01 2006-05-18 America Online Inc Analyse d'un journal des requetes utilisee pour traiter un contenu electronique specifique a une categorie
US8768908B2 (en) 2004-07-01 2014-07-01 Facebook, Inc. Query disambiguation
US7853558B2 (en) 2007-11-09 2010-12-14 Vibrant Media, Inc. Intelligent augmentation of media content
US8131767B2 (en) 2007-11-09 2012-03-06 Vibrant Media, Inc. Intelligent augmentation of media content

Also Published As

Publication number Publication date
DE19959142A1 (de) 2001-08-30
AU2161301A (en) 2001-06-18
WO2001042947A3 (fr) 2002-05-23

Similar Documents

Publication Publication Date Title
DE60014341T2 (de) Server, der die automatische einfügung von daten in elektronische formulare auf einem nutzer-computer ermöglicht
DE60038707T2 (de) Internet-Schnittstellensystem
DE69907425T2 (de) System und Verfahren zum Aufbau von Benutzerprofilen
DE10320615A1 (de) Verwendung erweiterbarer Markup-Sprache in einem System und Verfahren zum Beeinflussen einer Position auf einer Suchergebnisliste, die von einer Computernetzwerksuchmaschine erzeugt wird
DE69636869T2 (de) Server mit automatischer Menüladefunktion
EP1178409A1 (fr) Gestionnaire d'informations témoins pour contrôler le transfert de témoins dans un système client-serveur d'ordinateur sur internet
DE10244731A1 (de) Dynamischer Auslastungsausgleich unter Verwendung einer semantischen Verkehrsüberwachung
DE10244974A1 (de) Automatische Inserentenbenachrichtigung für ein System zum Bereitstellen eines Platz- und Preisschutzes in einer Suchergebnisliste, die durch eine Computernetzwerksuchmaschine erzeugt wird
DE60204757T2 (de) System und Verfahren zur selektiven Aktivierung und Deaktivierungszugang zu Software-Anwendungen über ein Netzwerk
WO2000023923A1 (fr) Procede pour la selection de produits, assistee par une banque de donnees, pour des applications de commerce electronique dans internet
WO2007076897A1 (fr) Procede pour le suivi de transactions reseau
DE10304277A1 (de) Verfahren zur Steuerung einer Vermittlungseinrichtung
WO2007019912A1 (fr) Procede pour transmettre des informations d'un serveur d'informations a un client
WO2001042947A2 (fr) Procede, programme d'ordinateur, dispositif et systeme permettant de transmettre des contenus, notamment de la publicite
EP1484696B1 (fr) Procédé pour optimaliser un link vers une page différente sur le WEB
DE10115895C1 (de) Verfahren zur Erzeugung einer Darstellung für das Wiederfinden einer bereits aufgerufenen Informationsseite
DE202022102520U1 (de) System zur Analyse von Werbung auf Online-Videoplattformen für digitales Marketing durch maschinelles Lernen, um ein breites Publikum zu erreichen
DE19964253A1 (de) Verfahren, Computerprogramm, Vorrichtung und System zum Übermitteln von Inhalten, insbesondere von Werbung
EP1755048A1 (fr) Procédée der transmission d'information d'un serveur d'information à un client
DE102004047815B4 (de) Verfahren zum gezielten Steuern von Werbung und System dafür
EP1260917A2 (fr) Procédé de recherche du contenu dans un réseau ordinateur
DE102020126572A1 (de) Tracking Verfahren
DE10311246A1 (de) Verfahren zum Anbieten von Produkten über ein Computernetzwerk
DE10261839A1 (de) Verfahren und Einrichtung zur Durchführung einer elektronischen Recherche
DE10157996B4 (de) Verfahren zur adaptiven Anfrageevaluierung von auf XML basierenden Katalogen

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A2

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

121 Ep: the epo has been informed by wipo that ep was designated in this application
DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
AK Designated states

Kind code of ref document: A3

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A3

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

122 Ep: pct application non-entry in european phase