WO2001082178A3 - System and method of bidding for placement of advertisements in search engine - Google Patents

System and method of bidding for placement of advertisements in search engine Download PDF

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Publication number
WO2001082178A3
WO2001082178A3 PCT/US2001/012800 US0112800W WO0182178A3 WO 2001082178 A3 WO2001082178 A3 WO 2001082178A3 US 0112800 W US0112800 W US 0112800W WO 0182178 A3 WO0182178 A3 WO 0182178A3
Authority
WO
WIPO (PCT)
Prior art keywords
placement
search engine
click
advertisements
per
Prior art date
Application number
PCT/US2001/012800
Other languages
French (fr)
Other versions
WO2001082178A2 (en
Inventor
Lance Laifer
Original Assignee
Bay9 Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Bay9 Inc filed Critical Bay9 Inc
Priority to AU2001255506A priority Critical patent/AU2001255506A1/en
Publication of WO2001082178A2 publication Critical patent/WO2001082178A2/en
Publication of WO2001082178A3 publication Critical patent/WO2001082178A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A search engine provides greater opportunities for advertisers to increase exposure to relevant consumer bases. One aspect of the invention is to provide a barter-per-placement system in which the advertiser offers a quantity of goods and/or services in exchange for placing advertising in pop-up windows and banner advertisements. Bids for placement in either search results, banner advertisements or pop-up windows can be based on a weighted average value of click throughs. Advertisers bid on a per click basis and then are placed according to the value of bid per click times number of click throughs.
PCT/US2001/012800 2000-04-21 2001-04-20 System and method of bidding for placement of advertisements in search engine WO2001082178A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001255506A AU2001255506A1 (en) 2000-04-21 2001-04-20 System and method of bidding for placement of advertisements in search engine

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US55396100A 2000-04-21 2000-04-21
US09/553,961 2000-04-21

Publications (2)

Publication Number Publication Date
WO2001082178A2 WO2001082178A2 (en) 2001-11-01
WO2001082178A3 true WO2001082178A3 (en) 2002-09-19

Family

ID=24211483

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/012800 WO2001082178A2 (en) 2000-04-21 2001-04-20 System and method of bidding for placement of advertisements in search engine

Country Status (2)

Country Link
AU (1) AU2001255506A1 (en)
WO (1) WO2001082178A2 (en)

Families Citing this family (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7835943B2 (en) 1999-05-28 2010-11-16 Yahoo! Inc. System and method for providing place and price protection in a search result list generated by a computer network search engine
US7089195B2 (en) * 2001-04-30 2006-08-08 Ari Rosenberg System and method for the presentation of advertisements
US8095589B2 (en) * 2002-03-07 2012-01-10 Compete, Inc. Clickstream analysis methods and systems
US10296919B2 (en) 2002-03-07 2019-05-21 Comscore, Inc. System and method of a click event data collection platform
US20070088609A1 (en) * 2002-10-25 2007-04-19 Medio Systems, Inc. Optimizer For Selecting Supplemental Content Based on Content Productivity of a Document
US8341017B2 (en) 2004-01-09 2012-12-25 Microsoft Corporation System and method for optimizing search result listings
US7444327B2 (en) 2004-01-09 2008-10-28 Microsoft Corporation System and method for automated optimization of search result relevance
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
US20060173743A1 (en) * 2005-02-02 2006-08-03 Bollay Denison W Method of realtime allocation of space in digital media based on an advertiser's expected return on investment, ad placement score, and a publisher score
US8635542B2 (en) 2008-04-16 2014-01-21 Ryan Hickman Campaign monitor
US9003308B2 (en) * 2008-04-16 2015-04-07 Google Inc. Interactive placement ordering
US8473838B2 (en) 2008-04-16 2013-06-25 Google Inc. Website advertising inventory

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
WO1998036366A1 (en) * 1997-02-13 1998-08-20 Northern Telecom Limited An associative search engine
WO1999048028A2 (en) * 1998-03-16 1999-09-23 Globalbrain.Net Inc. Improved search engine
WO1999059097A1 (en) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Internet advertising system
WO2001001217A2 (en) * 1999-06-29 2001-01-04 Colorstamps, Inc. Electronic market maker of electronic attention

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
WO1998036366A1 (en) * 1997-02-13 1998-08-20 Northern Telecom Limited An associative search engine
WO1999048028A2 (en) * 1998-03-16 1999-09-23 Globalbrain.Net Inc. Improved search engine
WO1999059097A1 (en) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Internet advertising system
WO2001001217A2 (en) * 1999-06-29 2001-01-04 Colorstamps, Inc. Electronic market maker of electronic attention

Non-Patent Citations (3)

* Cited by examiner, † Cited by third party
Title
"GoTo Sells Positions", TGE SEARCH ENGINE REPORT, 3 March 1998 (1998-03-03), pages 1 - 5, XP002119820 *
W. HILTY: "GoTo.hell - What happens when an onlkine search", OCWEEKLY, 11 March 1998 (1998-03-11), pages 1 - 3, XP002930338, Retrieved from the Internet <URL:http.//www.ocweekly.com/ink/archives/97/27byte-3.11.98-l.html> [retrieved on 20020703] *
WEISS A: "The evolution of World Wide Web search tools", ONLINE INFORMATION 98. PROCEEDINGS, PROCEEDINGS OF ONLINE INFORMATION 98, LONDON, UK, 8-10 DEC. 1998, 1998, Oxford, UK, Learned Information Europe Ltd, UK, pages 289 - 295, XP001079775, ISBN: 1-900871-31-9 *

Also Published As

Publication number Publication date
AU2001255506A1 (en) 2001-11-07
WO2001082178A2 (en) 2001-11-01

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