WO2001098975A1

WO2001098975A1 - Browsing promoting method of advertising image, and terminal device for displaying advertising image

Info

Publication number: WO2001098975A1
Application number: PCT/JP2001/005272
Authority: WO
Inventors: Toshio Ohno
Original assignee: Cyber Transaction, Inc.
Priority date: 2000-06-21
Filing date: 2001-06-20
Publication date: 2001-12-27
Also published as: AU6631601A

Abstract

A method for promoting browsing of advertising images displayed in an off-line state by display means. According to a character manager program (6) stored in the body (2) of a personal computer (1), a character advertisement is displayed on a display (3) by a character advertisement display unit (7) in the off-line state in which the line connection with the Internet (15) is cut off. When a user detecting unit (8) detects from the data inputting state, in which the data are inputted by a keyboard (4) or a mouse (5), the state in which the user confronts the display (3), a browsing point adding unit (9) adds browsing points to be exchanged by commodities. A browsing point transmitting unit (10) transmits the added data of the browsing points to a character advertisement running site (20), and the browsing points are stored in a point administration DB (36) so that they can be exchanged by the commodities.

Description

Description: Method for promoting browsing of advertisement images and terminal device for displaying advertisement images

The present invention relates to a method for promoting browsing of an advertisement image displayed on a display unit of a terminal device, and a terminal device displaying an advertisement image on the display unit. Background art

As a form of displaying an advertisement image on a display of a terminal device capable of connecting to a network, such as a personal computer (hereinafter referred to as a personal computer), for example, a web site published on the Internet In some cases, a banner advertisement is attached and displayed on the page. In this embodiment, the banner advertisement can be shown to the user of the personal computer who is actually browsing the web page, so that the effect of displaying the advertisement is great.

However, for a typical PC user, using the PC in an online state connected to an Internet line in this way is at most about 10 minutes per day, and at other times, It is used in a so-called offline state where the computer is disconnected from the Internet line.

Therefore, as a method of displaying an advertisement image such as a banner advertisement on a display and allowing a user to browse the advertisement even when the personal computer is offline, a key input mouse and a mouse input for a predetermined period of time are required. There is a proposal to display an advertisement image on a screen saver that starts when the idle state is reached. However, when the PC is in the idle state, the user often does not look at the display, and the advertisement image is displayed. The effect shown is low.

On the other hand, displaying the advertisement image on the display when the user is actually using the computer in an offline state, not in the idle state, is because it is annoying for the user who is working. It is considered that the user feels a great feeling of resistance and is difficult to accept. Disclosure of the invention

An advertisement image browsing promotion method according to the present invention includes a data input unit for inputting data in accordance with a user operation, a display unit, and a communication unit for performing data communication with another device via a network. A method of promoting browsing of an advertisement image displayed on the display unit in an offline state in which a line connection to the network is cut off, wherein the advertisement image is displayed on the display unit in the offline state. Is displayed, and when it is detected that the user is facing the display means based on the data input status by the data input means, a viewing point that can be exchanged for a product is added. It is characterized by the following.

According to the present invention, the advertisement image is displayed on the display unit in the off-line state, and a user of the terminal device faces the display unit based on a data input state by the data input unit. When the state is detected, the browsing points are added. Therefore, the browsing point is added only when it is assumed that the user actually faces the display unit and the advertisement image is within the visual field of the user. Since the browsing points can be exchanged for products, it is possible to give an incentive for the user who wants the products to display the advertisement image on the display means in an offline state, and the advertisement in the offline state. Browsing of images can be promoted. Further, the advertisement image is a character advertisement formed by symbolizing a product provider or the product itself and imaging a living thing. It is assumed that the appearance of the character advertisement changes according to an increase in the viewing points. Features. According to the present invention, by changing the appearance of the character advertisement by increasing the number of browsing points, it is possible to increase the user's attention to the character advertisement. In addition, by visually recognizing that the number of the browsing points has increased by changing the appearance of the character advertisement, it is possible to further motivate the user to acquire the browsing point.

Further, the data input means is a mouse pointer device, and the advertisement image is displayed on the display means as an image of a mouse pointer moving with the operation of the pointer device, or as an image following the mouse pointer. It is characterized by being performed.

In the present invention, when the user operates the mouse pointer device to input data to the terminal device, the user moves the mouse pointer displayed on the display means to a desired position while following the eye. During this time, the mouse pointer and its surroundings are included in the center of the user's field of view. Therefore, by displaying the advertisement image as the mouse pointer itself or as an image following the mouse pointer, the user facing the display means is expected to pay much attention to the advertisement image. You. For this reason, the advertisement image can be reliably printed on the user's mind, and the user can strongly impress the product or the like relating to the advertisement image to the user, and a great advertising effect can be expected.

Further, the advertisement image is displayed so as to appear and disappear on the display means. Generally, an image of an application, a window, or the like displayed on the display means is static. It is easy to recognize that there is an image that is visible and hidden. It is expected that users will be very intrigued by the hidden images and will pay attention to them. Therefore, the advertisement image can be reliably printed on the user's mind, and the product etc. related to the advertisement image can be strongly impressed to the user, and a great advertisement effect can be expected.

Further, when the terminal device is performing data processing, the advertisement image is displayed on the display means, operated, or changed in appearance. When data processing is being performed by the terminal device, the user is in a state of waiting for the data processing to end on the display means. In such a case, when the advertisement image is displayed on the display means, the user is expected to turn his / her mind and look at the advertisement image. Therefore, by displaying the advertisement image on the display device at the time of data processing, it can be expected that the advertisement effect is efficiently improved.

Further, when the data is continuously input at intervals of a predetermined time or less by the data input means, it is detected that a user faces the display means. .

According to the present invention, a state in which the user of the computer is continuously inputting data toward the display means by the data input means, that is, for example, when using a computer program As described above, the viewing point can be added only when the user surely gazes at the display means and is in a state where the advertisement image is assumed to be within the user's visual field.

Further, the display size of the advertisement image is reduced as the size of the display area of the display unit is reduced.

According to this aspect of the invention, the smaller the display area of the display unit, the smaller the size of the advertisement image. It is possible to prevent an advertisement image that is extremely large as compared with the display device from being displayed and prevent the advertisement image from being annoying to a user who views the display unit.

In addition, the terminal device for displaying an advertisement image of the present invention performs data communication with another device via a network and a data input unit for inputting data according to an operation of a user and a display unit. In a terminal device having communication means, an advertisement image display means for displaying an advertisement image on the display means in an off-line state in which a line connection to the network is cut off, and a data input state by the data input means A user detecting means for detecting that the user faces the display means from the following, the advertisement image is displayed on the display means by the advertisement image displaying means, and a user is detected by the user detecting means. And a viewing point adding means for adding a viewing point that can be exchanged for a product when the state is detected that the display point faces the display means. A browsing point transmitting unit connected to the browsing point via the network by the communication unit, and transmitting the browsing point to a browsing point exchange device for exchanging the browsing point with a product. .

According to the present invention, it is possible to configure a terminal device that executes the above-described advertisement image browsing promotion method of the present invention, and the user transmits the browsing point data to the browsing point exchange device. By doing so, it is possible to easily perform the exchange processing of the above-mentioned browsing points and products.

Further, the browsing point adding means adds the browsing points as time passes, and the browsing point exchange device transmits the browsing point addition data received from the terminal device immediately before the browsing point. If the sum exceeds a predetermined upper limit point determined according to the elapsed time from the time when the addition data is received, it is determined that the addition data of the browsing point is generated by an illegal process. Features.

According to the present invention, for example, immediately before If only 24 hours have passed since the evening was sent, but the addition of the above-mentioned browsing points exceeded the upper limit set for 24 hours In addition, it is possible to judge that the transmitted addition data of the browsing point is generated by an illegal process and to exclude the data.

The browsing point addition means stores the browsing point addition data in a storage means and, when storing the browsing point addition data in the storage means, changes according to the browsing point addition data. The fraud monitoring code to be calculated is calculated by a predetermined formula and stored in the storage means, and the next time the added data of the browsing points is stored and updated in the storage means, the data is stored in the storage means until then. From the evening, the newly obtained fraud monitoring code is newly calculated from the evening using the above formula, and is compared with the fraud monitoring code previously stored in the storage means. If they differ, it is determined that an illegal process has been performed on the browsing point.

According to this aspect of the invention, the browsing point adding means calculates the fraud monitoring code when storing the browsing point in the storage means and stores the code in the storage means. Since the fraud monitoring code changes in accordance with the added data of the browsing points, if the user of the terminal device illegally changes the added data of the browsing point, the code is stored in the storage unit. Also, the consistency between the added data of the browsing point and the fraud monitoring code is lost. Therefore, next time, when the added data of the browsing points is stored and updated in the storage means, the fraud monitoring code newly calculated from the added data of the browsing points stored in the storage means and the fraud monitoring code up to that time. When the fraud monitoring code stored in the storage means is different, it can be detected that the browsing point stored in the storage means has been changed by an unauthorized method. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a block diagram of an apparatus for implementing the advertisement image browsing promotion method of the present invention, FIG. 2 is a diagram showing a display example of a character advertisement, and FIGS. Flow chart showing the procedure for adding points, Fig. 5 shows an example of changing the appearance of a character advertisement according to the state of adding browsing points, and Fig. 6 prevents unauthorized manipulation of browsing points. FIG. 7 to FIG. 9 are explanatory diagrams of a method of displaying a character advertisement. BEST MODE FOR CARRYING OUT THE INVENTION

An example of an embodiment of the present invention will be described with reference to FIGS. FIG. 1 is a block diagram of an apparatus for implementing the advertisement image browsing promotion method of the present invention, FIG. 2 is a diagram showing a display example of a character advertisement, and FIGS. Flow chart showing the procedure for adding points, Fig. 5 shows an example of changing the appearance of a character advertisement according to the state of adding browsing points, and Fig. 6 shows processing to prevent unauthorized manipulation of browsing points. 7 to 9 are explanatory diagrams of a method of displaying a character advertisement.

Referring to FIG. 1, a personal computer 1 (hereinafter, referred to as a personal computer 1) which is a terminal device for displaying an advertisement image of the present invention includes a main body 2, a display 3 (corresponding to a display means of the present invention). , A keyboard 4 (corresponding to the data input means of the present invention), and a mouse 5 (corresponding to the data input means and the mouse pointer device of the present invention).

The main body 2 of the personal computer 1 is connected to a web site published on the Internet via an Internet line 15 (corresponding to the network of the present invention). A modem card 12 for connecting to a character advertisement operation site 20 is provided. A hard disk (corresponding to a storage unit of the present invention, not shown) built in the main body 2 stores a character manager program 6 for operating a character manager described later.

The character manager program 6 must be installed on the personal computer 1 by executing the installation program 2 recorded on a recording medium such as a CD-ROM and the installation program downloaded from the character advertisement operation site 20. Done by

The character manager program 6 includes a character advertisement display unit 7 (corresponding to the advertisement image display unit of the present invention), a user detection unit 8 (corresponding to the user detection unit of the present invention), and a viewing point addition unit 9 (corresponding to the present invention). And a viewing point transmitting unit 10 (corresponding to the viewing point transmitting means of the present invention). The character advertisement display unit 7 displays the character advertisement 11 on the display 3.

Here, the character advertisement 11 is formed by imagining a living thing like an animal or a plant, or an object imitated by an animal or a plant, and its appearance changes according to an increase in the number of viewing points as described later. Therefore, it is easy to draw the user's attention. By using such a character advertisement 11 in association with a product provider or a product, the image of the product provider or the product is visually impressed to the consumer through the character advertisement 11. This can increase the name of the product provider and the name recognition of the product. The user detecting unit 8 detects that the user is facing the display 3 when data is continuously input from the keyboard 4 or the mouse 5 at intervals of a predetermined time or less. As a result, the user can use an application such as a word processor to watch the display 3 of the personal computer 1 while keeping the keyport. The user is facing the display 3 only when the character 4 or the mouse 5 is operated and the character advertisement 11 is assumed to be in the user's field of view. .

The browsing point addition unit 9 displays the character advertisement 11 on the character advertisement display unit 7 in the offline state when the connection between the personal computer 1 and the Internet line 15 is disconnected, and the user detection unit 8 When the device is in a state where it is detected that the device faces display 3, the number of viewing points that can be exchanged with the product is added. The products referred to here include, for example, the Internet connection service provided by the provider, the provision of various services such as the provision of meals at restaurants, the provision of accommodation facilities, and the provision of various information services. included.

The browsing point transmitting unit 10 transmits the browsing point data added by the browsing point adding unit 9 to the character advertisement operation site 20 via the modem card 12 and the internet circuit 15. I do.

Next, the Carakyu evening advertisement operation site 20 is displayed on the display 3 when the personal computer 1 is offline to the user of the computer 1 connected via the Internet connection 15 A process for promoting the viewing of the character advertisement 11 to be performed is performed.

The character advertisement operation site 20 publishes the top page 21 on the Internet and registers the user with the character advertisement operation site 20 via the user registration page 22. Then, the user of the computer 1 who has registered in this manner (hereinafter referred to as a registered user) obtains a display image for displaying the character advertisement 11 via the character advertisement download page 23. Can be. In addition, the user can receive various services via the user service page 24.

In addition, the Character Advertisement Operation Site 20 uses the registered user's personal data User management unit 30 that manages, point management unit 31 that manages browsing points of registered members, client management unit 32 that manages individual data of clients that are advertisers, and display data of character advertisements Advertisement management department 3 3

The user management unit 30 issues a user ID and a password to the registered user. Then, the Isseki data of the user ID and password, and stores personal de Isseki, which is provided from the user at the time of registration (name, address, age, etc.) to the user management database ₃ 4.

The point management unit 31 obtains the viewing point addition data transmitted from the registered user's personal computer 1 for each registered user, and the registered user obtains display data from the character advertisement download page 23. Then, the data is totaled for each character advertisement registered in the personal computer 1 and recorded in the point management database 36. Further, when the registered user purchases a product using the browsing points, the point management unit 31 retrieves the browsing points for the value of the product from the browsing points stored in the point management database 36. Perform a subtraction process.

The client management department 32, which operates using character advertisements, hopes that registered users will be able to view character advertisements, thereby increasing their image of the company and increasing sales of their products. The client management database 35 stores the individual data of the clients and trading companies (hereinafter referred to as clients), the data of the exchange rate between the browsing points set by each client and the product, and the like.

The advertisement management unit 33 records the display data of the character advertisement used by the client, the balloon advertisement displayed together with the character advertisement, and the display data of the questionnaire survey in the advertisement management database 37 for each client. Next, the operation of the character manager and the process of adding the viewing points of the character advertisement will be described.

Referring to FIG. 1, when the registered user starts the personal computer 1, the character manager program 6 is executed, the character manager starts to operate, and the character manager program is displayed on the task bar 14 on the desktop of the display 3. Icon 15 appears. Then, in this state, when the registered user clicks the character manager icon 15 with the mouse 5, the pop-up menu 40 of the character manager 15 is opened as shown in FIG. 2 (a).

The character manager 15 pop-up menu 40 is used to select a character advertisement to be displayed on the display 3 from among registered character advertisements. "Chat", which connects to the chat service page (lower page of the user service page 24), as well as the fortune-telling service page of the character advertisement site 20 (lower layer of the user service page 24) Page), “Dalying”, which also connects to the character advertisement operation site 20's daliting service page, and “Bole information” that displays the added browsing points while offline. ".

When the registered user moves the mouse pointer to "Character selection", a submenu 41 opens, and in the example shown in Fig. 2 (a), the character advertisement of Maker A, the character advertisement of Maker B, and the character advertisement of Maker C The character advertisement to be displayed on the display 3 can be selected from the character advertisements. Note that two or more character advertisements can be selected and displayed on the display 3 at the same time. In addition, character advertisements are always displayed at the front of the desktop so that they are always in the user's field of view. When the character advertisement is selected, the character advertisement 11 is displayed on the display 3 as shown in FIG. 2 (b). Hereinafter, the operation of the character manager while the character advertisement 11 is displayed will be described with reference to the flowcharts shown in FIGS.

Referring to FIG. 3, when display of character advertisement 11 is started in STEP 1, the process proceeds to STEP 2, and when character advertisement 11 is clicked, the process branches to STEP 40 of FIG. The manager displays the character menu 43 (Figure 2 (b)). The character menu 43 has selection items of “walk”, “rest”, “connect to advertising site”, and “end”.

Then, when the registered user clicks “walk”, the step branches from STEP 41 to STEP 50, and the character advertisement display section 7 (see FIG. 1) displays the character advertisement 11 on the desktop of the display 3. Start the process of moving up. Also, when the registered user clicks "rest", the process branches from STEP 42 to STEP 60, and the character advertisement display unit 7 performs a process of stopping the movement of the character advertisement 11.

When the user clicks “Connect to the advertising site”, the process branches from STEP 43 to STEP 70, and the character manager activates the Internet browser to open the character advertisement 11 published on the Internet. Connect to the client's website. As a result, the registered user can immediately obtain information on the character advertisement 11 and information on products handled by the client.

When the user clicks “End”, the process branches from STEP 44 to STEP 80, and the character advertisement display unit 7 ends the display of the character advertisement 11 and ends the execution of the character advertisement display routine. I do. Here, when ending the display of the character advertisement 11, the character manager In addition, a screen for confirming whether or not to transmit the addition data of the browsing points added by the browsing point addition unit to the character advertisement operation site 20 is displayed.

Then, when the registered user instructs transmission of the browsing point, the browsing point transmitting unit 10 starts the Internet browser to access the character advertisement operation site, and the registered user receives the user service page. Upload the viewing point addition data via 4-4. As a result, the addition data of the registered user is stored in the point management data base 36 via the point management unit 31, and the addition data by the viewing point addition unit 9 is reset.

The browsing point adding unit 9 adds browsing points up to 24 hours. Therefore, if the added data of the browsing point received from the personal computer 1 exceeds 24 hours (corresponding to the upper limit point of the present invention), the point management unit 31 judges that the added data is invalid. Judgment is made as a result, and registration to the point management database 36 is not performed.

In addition, the point management unit 31 transmits the elapsed time from the time of receiving the data of the previous viewing point addition to the time of receiving the addition data of the current viewing point (corresponding to the upper limit point of the present invention). Even if the time according to the added data is longer than the browse point received this time, it is determined that the added data was generated by an illegal process, and the point management data is determined. No registration for evening 36.

When the user clicks a place other than the character advertisement, the process proceeds to STEP 46, and the character manager closes the character menu 43 and returns to STEP 2.

Next, in STEP 3, the registered user is registered by the user detection unit 8 (see Fig. 1). If it is detected that is facing display 3, the process proceeds to STEP 4.Each time 1 minute elapses in STEP 4, the process branches to STEP 10 and the browsing point adding unit 9 adds browsing points. I do. When multiple character advertisements are displayed, the browsing points are added independently for each character advertisement.

The following STEP 5 is for displaying an advertisement in the balloon 44 at a predetermined timing as shown in FIG. 2 (c). For example, every 30 minutes after the display of the character advertisement is started, or at a predetermined time (such as the hour), the process branches to STEP 20 and the character advertisement display section 7 displays the character advertisement 4. Display a balloon advertisement near 2.

The next STEP 6 also displays a balloon in the same manner as STEP 5, but displays a questionnaire in the balloon in STEP 30 instead of an advertisement. When the registered user answers the questionnaire, the answer data is temporarily stored on the hard disk, and then when the personal computer 1 is connected to the character advertisement operation site 20, it is assigned to the character advertisement operation site 20. The answer data is sent and stored in the user management DB 34. This response data is used to understand the tastes of registered members and to survey consumption trends.

The browsing points added in STEP 10 can be exchanged for products that are handled by the clients who use the character advertisement 11 or access the web pages of other affiliated manufacturers. it can. Therefore, when using the personal computer 1 in an offline state, the registered user can be provided with an incentive to display the character advertisement 11 on the display and to accumulate viewing points. Further, as shown in FIG. 5, the appearance of the character advertisement 11 displayed on the desktop changes ((1) → (2) → (3) → (4)) as the number of viewing points increases. Therefore, the attention of the registered user can be attracted to the character advertisement, It can further promote the reading of advertisements and can be expected to have a great advertising effect.

In the present embodiment, the character advertisement whose appearance changes according to the increase in the number of viewing points is displayed to promote the browsing of the advertisement offline, but the advertisement image in which the appearance does not change is displayed. Also in the case of displaying, it is possible to encourage the registered user to browse the advertisement image by giving a browsing point which can be exchanged for a product.

In addition, when the browsing points are stored in the hard disk of the personal computer 1, a fraud monitoring code that changes according to the browsing points is calculated from a value of the browsing points using a generator polynomial (corresponding to a predetermined calculation formula of the present invention). The fraud monitoring code may also be stored on the hard disk. As a result, the processing shown in FIG. 6 is performed using the fraud monitoring code, thereby preventing the user of the personal computer 1 from illegally operating the viewing point. FIG. 6 shows the processing by the browsing point addition unit 9, and the timing at which the browsing point addition data is updated and stored on the hard disk in STEP 101 (for example, when the character manager is started / finished, the browsing point addition When an evening is sent to the character advertisement operation site 20), the viewing point addition unit 9 proceeds to the next STEP 101, where the addition data of the viewing points stored on the hard disk is added. Read. Then, in STEP 102, the browsing point adding unit 9 calculates a new fraud monitoring code from the addition of the read browsing points using a generator polynomial from the data, and replaces the fraud monitoring code previously written in STEP 103 with the new one. Read it from the hard disk and verify it in STEP 104.

If both (the newly calculated fraud monitoring code and the fraud monitoring code previously stored on the hard disk) match, it can be determined that the browsing point has not changed and no fraudulent operation has occurred. Therefore, the reading point addition unit In step 9, the process proceeds to STEP 105, in which a new browsing point is added and the fraud monitoring code calculated from the new browsing point is written to the hard disk.

On the other hand, when the two are different, it can be determined that the addition data of the browsing point has changed since the previous writing, and that the user of the personal computer 1 has performed an illegal operation to rewrite the data of the browsing point. Therefore, the process branches to STEP 110, and the browsing point addition unit 9 displays a warning message on the display 3 indicating that an illegal process has been performed. Then, the browsing point is reset to “0” in the next STEP 11. As a result, the browsing point written to the hard disk in the next STEP 105 becomes “0”, and it is possible to prevent the browsing point from being increased by an illegal operation.

In the present embodiment, the character advertisement 11 is a visual representation of the chicken as shown in FIG. 5, but as another embodiment, the character advertisement 11 is a dog, a cat, Other real animals such as pandas, fictitious animals such as dragons, phoenixes, plants such as cherry blossoms, tomatoes, machinery such as airplanes, automobiles, and kanazuchi Or, a fictitious object may be a visual representation of an image of a living creature.For example, as shown in FIG. 7 (a), the appearance change of a character advertisement may be the appearance of a character advertisement representing a dog. However, the gesture of the dog walking around while shaking its tail may be changed between (1) and (2). Also, as shown in FIG. 7 (b), the appearance of the character advertisement representing the cherry blossoms may be changed from (1) to (2) to gradually represent the opening of the petals of the cherry blossoms. In addition, as shown in Fig. 7 (c), the appearance of a character advertisement representing an airplane is represented by the airplane flying up and down with its wings swinging its fuselage. Then, it may be changed between (1) and (2).

In addition, when the user looks at the display 3 during data input or the like, if the character advertisement 11 is an image of living things such as animals and plants nearby, the user is familiar with the character advertisement 11. Easy to hold. Furthermore, since the appearance of the character advertisement 11 changes, and the change is a representation of the change in the state of animals and plants and the state of the machine, it is expected that the user will continue to watch the character advertisement 11 without getting bored. Therefore, the character advertisement 11 can be reliably burned into the mind of the user, and the product etc. related to the character advertisement 11 can be strongly impressed to the user, and a great advertising effect can be expected. Further, as another embodiment different from the above embodiment, as shown in FIG. 8 (a), the mouse pointer 5a itself moving on the display 3 by operating the mouse 5 may be displayed as a character advertisement (advertisement image). Good. Alternatively, as shown in FIG. 8B, the character advertisement 11 may be displayed on the display 3 so as to follow the mouse pointer 5a. Note that the character advertisement 11 may be displayed away from the mouse pointer 5a as shown on the right side of FIG. 8 (b), or may be displayed over the mouse pointer 5a as shown on the left side. You may. Furthermore, while following the mouse pointer 5a, the character advertisement 11 may be displayed such that its state changes as shown in FIGS.

When the user uses the mouse 5 to input data to the personal computer 5, the user moves the mouse pointer 5a displayed on the display 3 to a desired position while following the mouse pointer 5a. During this time, the mouse pointer 5a itself and its surroundings are included in the center of the user's field of view. Therefore, by displaying the character advertisement 11 as the mouse pointer 5a itself or as an image following the mouse pointer 5a, the user heading to the display 3 pays much attention to the character advertisement 11a. You Is expected. For this reason, the character advertisement 11 can be reliably burned into the mind of the user, and the product etc. related to the character advertisement 11 can be strongly imprinted on the user, and a great advertising effect can be expected.

As yet another embodiment, as shown in FIG. 9 (a), a character advertisement 11 partially appears from behind the application window 16 displayed on the display 3, as shown in FIG. 8 (b). May be hidden behind the application window 16. When a plurality of application windows 16 are displayed as shown in FIG. 8 (c), the character advertisement 11 appears from behind the application window 16 at the upper left, and moves as indicated by the arrow. It may be hidden behind the lower right application window 16. In addition, the character advertisement 11 may not only be partially visible and hidden from the application window 16 but may be entirely visible and hidden.

In this case, since the image of the application window 16 and the like is static, the user can easily recognize that there is a character advertisement 11 that is hidden on the display 3. It is expected that the users will be very intrigued and pay attention to the black and white advertising ads 11 that are hidden. Therefore, the character advertisement 11 can be reliably burned into the mind of the user, and the product etc. related to the character advertisement 11 can be strongly impressed to the user, and a great advertising effect can be expected.

When the personal computer 1 is performing the overnight processing, the character advertisement 11 may be displayed on the display 3 to operate or change its appearance. Specifically, while the mouse pointer 5a changes to an hourglass (not shown) to indicate that data processing is being performed, or when the application software is started or terminated, the application software is moved on the display 3. Sometimes the character advertisement 11 may be displayed. In such a case, it is expected that the user is in a state of waiting for the data processing by the personal computer 1 toward the display 3 to be completed. At this time, when the advertisement image is displayed on the display 3, the user is expected to turn to the character advertisement 11 for a change of mind. Therefore, by displaying the character advertisement 11 on the display 3 during the overnight processing, it can be expected that the advertisement effect is improved.

Further, in the present embodiment, an example is shown in which a keyboard and a mouse are used as the data input means of the present invention, but an image input device or a voice input device may be used.

Also, an example in which a personal computer is used as the terminal device of the present invention has been described. However, a shopping terminal connected to a CA-TV line or a terminal device having a display means such as a PDA and data input means may be used. The invention can be applied. Industrial applicability

The advertisement image browsing promotion method and the terminal device displaying the advertisement image of the present invention display the advertisement image on the display unit of the terminal device in an offline state.

Can be used for the system.

Claims

The scope of the claims

1. A terminal device comprising: a data input device for inputting data in response to a user operation; a display device; and a communication device for performing data communication with another device via a network. A method for promoting browsing of an advertisement image displayed on the display means in an offline state in which a line connection to the network is cut off,

When the advertisement image is displayed on the display unit in the off-line state, and when it is detected that the user is facing the display means from the input status of the data input means in the night; A method for promoting browsing of advertisement images, characterized by adding a viewing point that can be exchanged for a product.

2. The advertisement image is a character advertisement that is formed by imagining a living thing while also symbolizing the product provider and the product itself, and that the state of the character advertisement changes according to the increase in the browsing points. The method for promoting browsing of an advertisement image according to claim 1, wherein:

3. The data input means is a mouse pointer device, and the advertisement image is displayed as the mouse button itself moving with the operation of the pointer device or as an image following the mouse button image. The method according to claim 1, wherein the advertisement image is displayed.

4. The advertisement image browsing promotion method according to claim 1, wherein the advertisement image is displayed on the display means.

5. When the terminal device is performing data processing, the advertisement image is displayed on the display means, the advertisement image is operated, or an appearance is changed. Or Method for promoting browsing of advertisement images described in paragraph 1.

6. When the user is facing the display means when the data input means is in a state where data is continuously input at intervals of a predetermined time or less. The method for promoting browsing of an advertisement image according to any one of claims 1 to 4, wherein the advertisement image is detected.

7. The advertisement image browsing promotion method according to any one of claims 1 to 4, wherein the smaller the display area size of the display means, the smaller the display size of the advertisement image.

8. A terminal device comprising: a data input unit for inputting data in response to a user operation; a display unit; and a communication unit for performing data communication with another device via a network.

An advertisement image display means for displaying an advertisement image on the display means in an off-line state in which a line connection to the network is cut off, and a user facing the display means based on a data input state by the data input means. User detection means for detecting that

When the advertisement image is displayed on the display unit by the advertisement image display unit and the user is detected by the user detection unit to be facing the display unit, the advertisement image is exchanged for a product. Browsing point addition means for adding possible browsing points;

A browsing point transmitting unit connected to the browsing point addition data via the network by the communication unit and transmitting the data to a browsing point exchanging device for exchanging the browsing point with a product. A terminal device that displays an advertisement image.

9. The browsing point adding means adds the browsing points as time passes,

In the browsing point exchange device, the browsing point addition data received from the terminal device may exceed a predetermined upper limit point determined according to an elapsed time from when the browsing point addition data is received immediately before. In this case, the addition data of the browsing point is generated by an illegal process. 9. The terminal device for displaying an advertisement image according to claim 8, wherein the terminal device judges that the advertisement image has been displayed.

10. The browsing point adding means stores the browsing point addition data in a storage means and, when storing the browsing point addition data in the storage means, according to the browsing point addition data. The fraud monitoring code that changes by a predetermined formula is stored in the storage means, and the next time the addition data of the browsing points is stored and updated in the storage means, The fraud monitoring code is newly calculated from the added data of the browsing points stored in the storage means by the above-mentioned formula, and is compared with the fraud monitoring code previously stored in the storage means. 10. The terminal for displaying an advertisement image according to claim 9, wherein when the two are different, it is determined that an illegal process has been performed on the browsing point.