WO2002001448A1 - A method and a system for measuring and rating user activities on web-pages in digital networks - Google Patents
A method and a system for measuring and rating user activities on web-pages in digital networks Download PDFInfo
- Publication number
- WO2002001448A1 WO2002001448A1 PCT/SE2001/001388 SE0101388W WO0201448A1 WO 2002001448 A1 WO2002001448 A1 WO 2002001448A1 SE 0101388 W SE0101388 W SE 0101388W WO 0201448 A1 WO0201448 A1 WO 0201448A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- priority control
- code
- user
- activity
- control code
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
Definitions
- the present invention concerns a method and a system for following, measuring, recording and evaluating the activities of a user on web pages in digital networks.
- the Internet today is visited by a large number of users with different backgrounds. These users visit different types of web pages, also known as sites, due to different interests and different levels of expertise in using the Internet.
- the sites may be more or less easy to access.
- performance banners a concept in which only advertising space is paid for that leads to a click, that is, transition to the next site on the network.
- performance that is, activity
- attempts have been made to obtain payment for transactions that are completed, that is, when a user has purchased goods or a service, or has registered for something on a site.
- e-commerce sites are interested in economic compensation for traffic brokers that depends not only on how far into their web pages potential consumers reach but also for any transactions that occur there.
- the present invention concerns a method and a system in order to be able to follow, measure, record and evaluate the activities of a user on web pages in digital networks according to the characteristics described in the attached independent claims.
- the present invention specifies a method for measuring the activity of a user on web pages in digital networks.
- a web page and the pages that are linked to it are provided with priority control codes, whereby the measurement identifies the code for the page with the highest priority control code and grades the activity according to a scale that determines the importance of the activity.
- the measurement constitutes a means for mapping the behaviour of users on web pages.
- the priority control code activates a program, for example, a script, at the location of the measurement operator that identifies a user-specific code.
- the user-specific code which is stored in a cookie at the location of the user, is matched to the priority control code in order to deteraiine or to verify that it is being identified for the first time within a certain time period.
- the user-specific code can be matched with the priority control code in order to determine or to verify that a grading of the activity is to be carried out.
- a control key containing, for example, the personal registration number of a user, is used to ensure the integrity of the parameters that are used in order to verify that the priority control code is being identified for the first time during a predetermined time period.
- Each priority control code is given a specific value.
- the priority control codes may be HTML codes or similar.
- the present invention specifies a system for measuring the activity of a user on web pages in digital networks.
- the system comprises a web page and the pages that are linked to it in a network, which pages are provided with priority control codes; measuring means that identify the code for the page with the highest priority control code; grading means for the activity according to a scale that determines the importance of the activity in the measurement.
- the measurement constitutes a means for mapping the behaviour of users on web pages.
- a priority control code means activates a program, for example, a script, at the location of the measurement operator that identifies a user-specific code.
- the user-specific code is matched with the priority control code in order to determine or to verify that it is being identified for the first time within a predetermined time period.
- the user-specific code can be matched with the priority control code in order to determine or to verify that a grading of the activity is to be carried out.
- a control means is used in order to verify that the priority control code is being identified for the first time within a predetermined time period.
- Each priority control code is given a specific value.
- the priority control code is constituted by HTML codes or similar.
- Fig. 1 illustrates schematically the pathway of a user to the web pages of an e- commerce site, with "checkpoints", through the web pages of a traffic broker and under supervision of a measurement operator, according to one embodiment of a system according to the present invention.
- Fig. 2 illustrates how web pages with "checkpoints" signal to a measurement operator that registers the passage of a user.
- Fig. 3 illustrates the pathway to a transaction, termed "checkout", through the web pages of an e-commerce site in a digital network.
- Visits to the web page are measured and subsequently recorded when a "checkpoint" is passed through the activation of a program, for example, a script, at the location of the measurement operator, which program identifies a unique code stored in a cookie at the location of the user.
- the user-specific code is matched to any previous registration of a visit to the web page that may exist in order to determine that no similar "checkpoint" has been passed within a certain time period.
- a script is a small program that has been specially written and that is used to connect other programs.
- a cookie in this case, is a storage space in the browser at the location of the user, in which the user-specific code is stored.
- control code known as a control key
- a control code is attached, which code is calculated according to a specific equation comprising, for example, the personal registration number of a user. This equation can be varied in a manner that is well known for one skilled in the arts.
- the control key is used, according to one embodiment of the present invention, in order to verify that the priority control code is being identified for the first time within a predetermined time period.
- the activities of users on web pages can in this way be graded with the aid of "checkpoints" based on a scale, that is, they can be weighted, in a manner that is appropriate for each e-commerce site or other site on the digital network, in order to form the basis information concerning the amount/quality of the activities that are carried out.
- the grading may, for example, occur by each "checkpoint” being given a specific value that increases in magnitude the further into the e-commerce site that the web page is located, that is, the nearer to a transaction that the user reaches.
- the user-specific code can, according to one embodiment of the invention, be matched to the priority control code in order to verify that a grading of the activity of a user on a web page is to be carried out.
- the information that can be obtained from measurements of the activities of a user on web pages in digital networks can also be used for evaluation of the profitability of a site and of the need for changing it.
- FIG. 1 The pathway of a user 10 to an e-commerce site is illustrated schematically in Fig. 1, according to one embodiment of a system according to the present invention.
- a user 10 passes the web pages 14, 16, 20 and 24 of an e-commerce site 12 in a digital network, where certain web pages 16, 20 and 24 are provided with priority control codes, "checkpoints", 18, 22 and 26.
- the user 10 has been connected to the e-commerce site 12 through one or several traffic brokers 28, 30 and 32 in the form of larger sites or what are known as portals, and a measurement operator 34 records this.
- the measurement operator 34 measures activities on the home pages 16, 20 and 24 of the e-commerce site 12 and provides the e-commerce site 12 with measurement results, which can be subsequently used for various purposes as described above.
- Fig. 2 provides an overview of how web pages on an e-commerce site 12, provided with priority control codes, known as "checkpoints", communicate with the measurement operator 34 by sending a signal to the measurement operator every time a user 10 passes a web page on the e-commerce site 12 that is provided with a priority control code, a "checkpoint”.
- priority control codes known as "checkpoints”
- Fig. 3 illustrates in a block diagram 36 how web pages 14, 16, 20 and 24 on an e- commerce site 12 in a digital network, such as, for example, the Internet, can be linked to each other.
- the first page to which the user 10 is connected is the entry page 14 of the e- commerce site 12, usually without a "checkpoint", after which follow, in this example, two product pages 16, 20 that may be provided with graded "checkpoints" 18, 22.
- the user 10 finally reaches the final page or that page that has the highest priority on the e-commerce site 12, the "checkout" 24, which may be provided with a further graded "checkpoint” 26, and where either purchase of goods or services, or registration may be carried out before exiting from the e-commerce site 12.
- the means and devices described above for achieving the aims of the present invention may consist of hardware, software or a combination of both, which is, in itself, known for one skilled in the arts in this technical area.
Abstract
Description
Claims
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP01941416A EP1303824A1 (en) | 2000-06-26 | 2001-06-19 | A method and a system for measuring and rating user activities on web-pages in digital networks |
AU2001274773A AU2001274773A1 (en) | 2000-06-26 | 2001-06-19 | A method and a system for measuring and rating user activities on web-pages in digital networks |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
SE0002411-7 | 2000-06-26 | ||
SE0002411A SE516989C2 (en) | 2000-06-26 | 2000-06-26 | Procedures and systems for measuring a user's activity on websites in digital networks |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2002001448A1 true WO2002001448A1 (en) | 2002-01-03 |
Family
ID=20280263
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/SE2001/001388 WO2002001448A1 (en) | 2000-06-26 | 2001-06-19 | A method and a system for measuring and rating user activities on web-pages in digital networks |
Country Status (5)
Country | Link |
---|---|
EP (1) | EP1303824A1 (en) |
AU (1) | AU2001274773A1 (en) |
RU (1) | RU2003101964A (en) |
SE (1) | SE516989C2 (en) |
WO (1) | WO2002001448A1 (en) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7627682B2 (en) | 2004-08-19 | 2009-12-01 | International Business Machines Corporation | Method and system to evaluate utilization of resources |
WO2014102698A1 (en) * | 2012-12-28 | 2014-07-03 | Fabtale Productions Pty Ltd | Method and system for analyzing the level of user engagement within an electronic document |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5870559A (en) * | 1996-10-15 | 1999-02-09 | Mercury Interactive | Software system and associated methods for facilitating the analysis and management of web sites |
US6189024B1 (en) * | 1998-01-06 | 2001-02-13 | Netscape Communications Corporation | Browsing session recording playback and editing system for generating user defined paths and allowing users to mark the importance of items in the paths |
-
2000
- 2000-06-26 SE SE0002411A patent/SE516989C2/en not_active IP Right Cessation
-
2001
- 2001-06-19 AU AU2001274773A patent/AU2001274773A1/en not_active Abandoned
- 2001-06-19 WO PCT/SE2001/001388 patent/WO2002001448A1/en not_active Application Discontinuation
- 2001-06-19 RU RU2003101964/09A patent/RU2003101964A/en not_active Application Discontinuation
- 2001-06-19 EP EP01941416A patent/EP1303824A1/en not_active Withdrawn
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5870559A (en) * | 1996-10-15 | 1999-02-09 | Mercury Interactive | Software system and associated methods for facilitating the analysis and management of web sites |
US6189024B1 (en) * | 1998-01-06 | 2001-02-13 | Netscape Communications Corporation | Browsing session recording playback and editing system for generating user defined paths and allowing users to mark the importance of items in the paths |
Non-Patent Citations (3)
Title |
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GREGORIOS PALIOURAS ET AL.: "From web usage statictics to web usage analysis", SYSTEMS, MAN AND CYBERNETICS, IEEE SMC'99 CONFERENCE PROCEEDINGS. 1999 IEEE INTERNATIONAL CONFERENCE ON, vol. 2, 12 October 1999 (1999-10-12) - 15 October 1999 (1999-10-15), pages 159 - 164, ISBN: 0-7803-5731-0, XP002946345 * |
OSMAR R. ZAIANE ET AL.: "Discovering web access patterns and trends by applying OLAP and data mining technolkogy on web logs", RESEARCH AND TECHNOLOGY ADVANCES IN DIGITAL LIBRARIES, 22 April 1998 (1998-04-22) - 24 April 1998 (1998-04-24), pages 19 - 29, ISBN: 0-8186-8464-X, XP002946344 * |
YUH-CHIN LIN ET AL.: "Tracking frequent traversal areas in a web site via log analysis", PARALLEL AND DISTRIBUTED SYSTEMS: WORKSHOPS, SEVENTH INTERNATIONAL CONFERENCE ON, 4 July 2000 (2000-07-04) - 5 July 2000 (2000-07-05), pages 321 - 325, ISBN: 0-7695-0571-6, XP002946346 * |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7627682B2 (en) | 2004-08-19 | 2009-12-01 | International Business Machines Corporation | Method and system to evaluate utilization of resources |
WO2014102698A1 (en) * | 2012-12-28 | 2014-07-03 | Fabtale Productions Pty Ltd | Method and system for analyzing the level of user engagement within an electronic document |
EP2939082A4 (en) * | 2012-12-28 | 2016-10-26 | Fabtale Productions Pty Ltd | Method and system for analyzing the level of user engagement within an electronic document |
Also Published As
Publication number | Publication date |
---|---|
AU2001274773A1 (en) | 2002-01-08 |
RU2003101964A (en) | 2004-06-20 |
SE0002411L (en) | 2001-12-27 |
SE0002411D0 (en) | 2000-06-26 |
EP1303824A1 (en) | 2003-04-23 |
SE516989C2 (en) | 2002-04-02 |
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