WO2002071626A3 - Method for dynamically pricing advertisements in data transmission systems - Google Patents

Method for dynamically pricing advertisements in data transmission systems Download PDF

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Publication number
WO2002071626A3
WO2002071626A3 PCT/IB2002/002142 IB0202142W WO02071626A3 WO 2002071626 A3 WO2002071626 A3 WO 2002071626A3 IB 0202142 W IB0202142 W IB 0202142W WO 02071626 A3 WO02071626 A3 WO 02071626A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
present
data transmission
transmission systems
dynamically pricing
Prior art date
Application number
PCT/IB2002/002142
Other languages
French (fr)
Other versions
WO2002071626A2 (en
Inventor
Da Conceicao Vitor Pes Miranda
Elia Henry Tasca
Original Assignee
Da Conceicao Vitor Pes Miranda
Elia Henry Tasca
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Da Conceicao Vitor Pes Miranda, Elia Henry Tasca filed Critical Da Conceicao Vitor Pes Miranda
Priority to AU2002309120A priority Critical patent/AU2002309120A1/en
Publication of WO2002071626A2 publication Critical patent/WO2002071626A2/en
Publication of WO2002071626A3 publication Critical patent/WO2002071626A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

The present invention is related to a method for dynamically pricing advertisements in data transmission systems, to overcome the technical problems of lack of selectivity and high advertising costs presented in communication systems. The present method enables users, specially in small and medium capacity sites, to take into account the real-time demand, to present his advertisement in a cheaper and more efficient ways. The solution is a method that comprises a compensation stock market, a clearance mechanism, which enables the materialization of credits generated from the advertising space buy-and-sell agreement, the development of refined profiles of each site, facilitating the advertising compaign segmentation, tools of tracking and audience that enable interactive return, including real-time, and allow performance monitoring and refinements during advertising campaign.
PCT/IB2002/002142 2001-03-08 2002-03-07 Method for dynamically pricing advertisements in data transmission systems WO2002071626A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002309120A AU2002309120A1 (en) 2001-03-08 2002-03-07 Method for dynamically pricing advertisements in data transmission systems

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BR0100934A BR0100934A (en) 2001-03-08 2001-03-08 Dynamic valuation method of ads in data transmission system
BRPI0100934-6 2001-03-08

Publications (2)

Publication Number Publication Date
WO2002071626A2 WO2002071626A2 (en) 2002-09-12
WO2002071626A3 true WO2002071626A3 (en) 2003-06-05

Family

ID=3946875

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2002/002142 WO2002071626A2 (en) 2001-03-08 2002-03-07 Method for dynamically pricing advertisements in data transmission systems

Country Status (3)

Country Link
AU (1) AU2002309120A1 (en)
BR (1) BR0100934A (en)
WO (1) WO2002071626A2 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8990103B2 (en) 2010-08-02 2015-03-24 Apple Inc. Booking and management of inventory atoms in content delivery systems
US8996402B2 (en) 2010-08-02 2015-03-31 Apple Inc. Forecasting and booking of inventory atoms in content delivery systems

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8990103B2 (en) 2010-08-02 2015-03-24 Apple Inc. Booking and management of inventory atoms in content delivery systems
US8996402B2 (en) 2010-08-02 2015-03-31 Apple Inc. Forecasting and booking of inventory atoms in content delivery systems

Also Published As

Publication number Publication date
AU2002309120A1 (en) 2002-09-19
BR0100934A (en) 2002-11-26
WO2002071626A2 (en) 2002-09-12

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