WO2002073348A3 - Method and apparatus for serving a message in conjuction with an advertisement - Google Patents

Method and apparatus for serving a message in conjuction with an advertisement Download PDF

Info

Publication number
WO2002073348A3
WO2002073348A3 PCT/US2002/007000 US0207000W WO02073348A3 WO 2002073348 A3 WO2002073348 A3 WO 2002073348A3 US 0207000 W US0207000 W US 0207000W WO 02073348 A3 WO02073348 A3 WO 02073348A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
message
web page
conjuction
serving
Prior art date
Application number
PCT/US2002/007000
Other languages
French (fr)
Other versions
WO2002073348A2 (en
Inventor
Samantha H Stetson
Amato Cara E D
Charles D Wetmore
Peter Lee
Original Assignee
Excite Network Inc
Samantha H Stetson
Amato Cara E D
Charles D Wetmore
Peter Lee
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Excite Network Inc, Samantha H Stetson, Amato Cara E D, Charles D Wetmore, Peter Lee filed Critical Excite Network Inc
Priority to EP02713794A priority Critical patent/EP1366407A4/en
Priority to AU2002245622A priority patent/AU2002245622B2/en
Priority to CA002439949A priority patent/CA2439949A1/en
Publication of WO2002073348A2 publication Critical patent/WO2002073348A2/en
Publication of WO2002073348A3 publication Critical patent/WO2002073348A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A method (100) and apparatus for serving at least one message in conjuction with an advertisement for display on a world wide web page (150). The advertisement and message (152) may be thematically related and displayed close to each other in the web page (150). The advertisement and message (152) may form all or part of a reach media file that is called when the web page (150) is served to a user device (206,208,210) for display the user device (206,208,210). The message may be tailored to include information specific to a user viewing the web page (150), message and advertisement (152) to direct the user's attention to the advertisement or otherwise enhance the advertisement.
PCT/US2002/007000 2001-03-09 2002-03-08 Method and apparatus for serving a message in conjuction with an advertisement WO2002073348A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP02713794A EP1366407A4 (en) 2001-03-09 2002-03-08 Method and apparatus for serving a message in conjuction with an advertisment for display on a world wide web page
AU2002245622A AU2002245622B2 (en) 2001-03-09 2002-03-08 Method and apparatus for serving a message in conjuction with an advertisement
CA002439949A CA2439949A1 (en) 2001-03-09 2002-03-08 Method and apparatus for serving a message in conjunction with an advertisement

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US27468501P 2001-03-09 2001-03-09
US60/274,685 2001-03-09

Publications (2)

Publication Number Publication Date
WO2002073348A2 WO2002073348A2 (en) 2002-09-19
WO2002073348A3 true WO2002073348A3 (en) 2003-02-06

Family

ID=23049199

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2002/007000 WO2002073348A2 (en) 2001-03-09 2002-03-08 Method and apparatus for serving a message in conjuction with an advertisement

Country Status (5)

Country Link
US (3) US20020169669A1 (en)
EP (1) EP1366407A4 (en)
AU (1) AU2002245622B2 (en)
CA (1) CA2439949A1 (en)
WO (1) WO2002073348A2 (en)

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US10387837B1 (en) 2008-04-21 2019-08-20 Monster Worldwide, Inc. Apparatuses, methods and systems for career path advancement structuring
US20100082435A1 (en) * 2008-09-29 2010-04-01 Yahoo! Inc. Customizable ad marker
US20100114694A1 (en) * 2008-10-31 2010-05-06 D Elia Anthony Systems and methods for association-based electronic message communication
US20130185160A1 (en) * 2009-06-30 2013-07-18 Mudd Advertising System, method and computer program product for advertising
US20110208850A1 (en) * 2010-02-25 2011-08-25 At&T Intellectual Property I, L.P. Systems for and methods of web privacy protection
US20120054023A1 (en) * 2010-08-25 2012-03-01 Yang Pan Delivering Highly Targeted Advertisements Based on a Credit System
US20130041750A1 (en) * 2011-08-12 2013-02-14 Founton Technologies, Ltd. Method of attention-targeting for online advertisement
US20130066716A1 (en) * 2011-09-12 2013-03-14 Founton Technologies, Ltd. Sentiment-targeting for online advertisement
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Also Published As

Publication number Publication date
US20020169669A1 (en) 2002-11-14
CA2439949A1 (en) 2002-09-19
WO2002073348A2 (en) 2002-09-19
US20080215432A1 (en) 2008-09-04
AU2002245622B2 (en) 2007-07-05
EP1366407A2 (en) 2003-12-03
US20080215433A1 (en) 2008-09-04
EP1366407A4 (en) 2007-09-05

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