WO2003054841A1

WO2003054841A1 - Advertising medium

Info

Publication number: WO2003054841A1
Application number: PCT/EP2001/015163
Authority: WO
Inventors: Annegret Gallus; Günter Gallus
Original assignee: Annegret Gallus; Gallus Guenter
Priority date: 2001-12-20
Filing date: 2001-12-20
Publication date: 2003-07-03
Also published as: AU2002235806A1

Abstract

The invention relates to an advertising medium, especially in the form of a drink can, comprising an outer cylindrical body (2, 3, 4) and an inner cylindrical body (5) which is coaxially arranged in relation to the outer cylindrical body. The inner, especially hollow cylindrical, body (5) can be removed from the outer cylindrical body (2, 3, 4) when a locking mechanism is released. One such advertising medium can be, for example, used as a piggy bank.

Description

advertising

The invention relates to an advertising medium, in particular in the form of a beverage can.

Advertising media are generally known. They are often used by companies to advertise a product or service. Often you use small useful items that are sold as a giveaway and have an advertising-effective imprint. It is known to use pens, cups and other useful objects as advertising media.

All of these advertising media have the disadvantage that, due to the usefulness of the article, the advertising information quickly fades into the background and the recipient of the gift often no longer has a memory of the advertising message after a short time, since the recipient did not sufficiently deal with the advertising and Accordingly, the advertising message could not be memorized.

Even in the short term, such well-known advertising media have missed their actual advertising purpose.

The object of the invention is to provide an advertising medium with which a recipient has to deal intensively in order to perceive the advertising message, so that the advertising message is impressed on the recipient. This object is achieved in that the advertising medium according to the invention comprises an outer cylinder body and an inner cylinder body arranged coaxially with the outer, the inner, in particular hollow, cylinder body being removable from the outer cylinder body after a locking mechanism has been released.

With such an advertising medium according to the invention, the recipient is first given the task of recognizing the locking mechanism provided and then releasing it in order to remove the inner cylinder from the outer cylinder.

After the locking mechanism has been operated successfully, the inner cylinder can be removed from the outer. If, in an advantageous embodiment, the inner cylinder is hollow, a further giveaway of any type can be present, for example, in the cavity of this inner cylinder.

The recipient must therefore first deal intensively with an advertising medium according to the invention in order to release the locking mechanism, which brings about a special impression of the advertising information associated with the advertising medium. The reward also retains a particularly positive memory of the advertising company from the recipient.

To implement a locking mechanism, for example, the outer cylinder body can comprise at least one, preferably at least two ring elements arranged one behind the other coaxially to the cylinder longitudinal axis and rotatable around the cylinder longitudinal axis. These ring elements can be used, for example, to lock or release the inner cylinder on the outside. If the ring elements are arranged in a specific position or rotation relative to one another, the locking mechanism can be released or opened, whereas the locking mechanism is closed in any other rotation position other than this, ie the inner cylinder is secured against removal. In order to achieve a particularly simple mechanical construction, it can be provided in this construction that the outer cylinder body has an upper and a lower end element which can be connected or connected to one another by a connecting element, in particular a connecting cylinder.

This connecting element keeps the two end elements at a certain distance from one another, so that an arrangement of a plurality of ring elements between these end elements is possible. The ring elements can be arranged coaxially around the connecting element or the connecting cylinder between the upper and lower end element. The connecting element that e.g. can be designed as a connecting cylinder, can serve in this case as a bearing element, for example as a bearing shaft for the rotatable ring elements. For this it is sufficient if the connecting element has at least partially corresponding cylindrical sections extending in the axial direction, which form the bearing of the ring elements.

In a particularly advantageous embodiment, the connection between an end element and the connecting element or cylinder is a releasable snap connection. In this way, simple assembly and disassembly of the individual elements can be realized, which are each made, for example, of plastic using injection molding technology.

For example, first connect the lower end element to the connecting element via a snap connection. It can also be provided that the connecting element is already integrally formed on the lower end element by the manufacturing process. End element and connecting element thus form only one part.

The individual rotatable ring elements can then be placed on the connecting element, the outside of the connecting element forming a bearing for the inside of the ring elements, so that these can be rotated about the or, if appropriate, a plurality of connecting elements.

Finally, the upper end element is placed on the connection element (s) and secured by means of a releasable snap connection. Overall, this results in a stable construction consisting of rings that can be rotated between two end elements, and a further inner cylinder body can be inserted into the cylindrical interior of this construction, which, according to the above-mentioned embodiment, moves in and out by rotating one or more ring elements in the outer cylinder body / or can be unlocked. This inner cylinder body lies coaxially in the connecting cylinder or in the connecting element or between several connecting elements.

As a further embodiment, it can be provided that a ring element is connected to another ring element and / or to an end element by tongue and groove. In particular, e.g. a ring element has an annular guide groove on its upper side and an annular guide spring on its lower side. This arrangement can also be reversed with the same function, which brings about a further increase in stability.

An increase in stability and inherently solid construction also results in a special embodiment in that a spring ring is arranged between one ring element and another or an end element, so that the ring elements are pressed apart between the end elements and thus enable play-free rotation. Such a spring ring can e.g. lie in the groove of a ring element and press against the guide spring of an adjacent ring element.

To simplify the findability of the above-mentioned special position, in which unlocking of the inner cylinder body is possible, it can be provided that the ring elements are releasably locked by a locking mechanism when rotated in discrete positions. Only in such a discrete position can it be possible to release the inner cylinder body. This can be realized in a particularly simple manner by, for example, arranging projections on the spring ring at a periodic spacing, in particular hemispherical, or balls spaced periodically in the spring ring. The individual ring elements or the springs of the ring elements can then slide along these projections or spherical surfaces, for example.

In order to form these discrete locking positions, it can then be provided that the guide spring or also the guide groove of a ring element has periodically spaced, in particular V-shaped, grooves extending in the radial direction on its end face or base surface. Such grooves are preferably also provided in the corresponding contact areas of the end elements.

Due to the total pressure forces built up by the spring washers between the ring elements, these are always pressed to a maximum, so that in the discrete locking positions the projections of the spring washer or the ball surfaces are pressed into the radial grooves of the rings.

In order to specifically form a locking mechanism, it is provided in a preferred embodiment that at least one ring element and in particular all ring elements are / are operatively connected to the inner cylinder body.

This operative connection can be realized in such a way that the inner cylinder on the outer surface of the cylinder wall has radially outwardly projecting sperm protrusions arranged one behind the other in the axial direction, which have a spacing from one another which corresponds to the spacing of the rotatable rings. Each locking cam can thus be assigned the effect of exactly one rotatable ring when the inner cylinder body is inserted into the outer cylinder body. Each locking cam is thus operatively connected to exactly one ring element.

In particular, if the connecting element, which connects the two end elements to one another, is cylindrical, it is provided that the Connecting cylinder in the wall has an axial slot, so that the locking cams, when the inner cylinder is inserted into the connecting cylinder, pass through this slot in the radial direction. If the connecting element is made of part-cylindrical individual elements, it is designed so that the distance between the individual elements is such that the locking cams between these elements have sufficient space to penetrate from the inner region of the connecting elements between them and into the ring elements.

To implement a possible operative connection, the ring elements can each have an inwardly facing coaxial annular projection, the distance between the central axis and the inner annular end face of the annular projection being smaller than the distance of the radially outwardly facing end face of a locking cam from the central axis of the inner cylinder.

The orientation of the locking cams and the annular projections in the assembled state of the advertising medium will then be such that a locking cam is arranged below the annular projection of the associated rotatable ring when the advertising medium is upright, so that the cam when pulled in the pulling direction in the locked position against the ring-shaped projection. The inner cylinder can therefore not be pulled out of the outer cylinder.

In order to enable extraction in a special position of the ring element, the ring-shaped projection of a ring element has at least one recess running in the axial direction, which allows the locking cam to pass through the ring-shaped projection of a ring element when the inner cylinder moves axially.

If each ring element is designed in this way and the inner cylinder body has a number of locking cams corresponding to the number of ring elements, the inner cylinder body is removed from the Outer only possible when all the ring elements are arranged by rotation such that all the recesses in the annular projections of the ring elements are aligned with one another, so that all sperm cams can pass through these recesses when the inner cylinder body is pulled out.

In this way, the locking mechanism is only unlocked when all the rings are arranged in a certain excellent position.

This particular position of all ring elements can be distinguished by the fact that an advertising message on the outer cylinder body can only be clearly recognized in this position. This advertising message can thus be put together by rotating the ring elements, the locking mechanism then only being opened when the puzzle is solved. Otherwise the inner cylinder body is secured against removal.

A person must therefore first puzzle with the advertising medium according to the invention and deal intellectually with it until ultimately a reward is available for this.

It can also be provided here that the information is represented by projections on the ring elements and / or end elements that represent Braille.

In order to accommodate a reward in the advertising medium, the inner cylinder body is preferably hollow. One of the end sides of the inner cylinder can then be covered with a, in particular molded, cover element, the outer edge of which projects in the radial direction beyond the wall of the cylinder. This cover element then forms an upper end of the advertising medium according to the invention and can, for example, imitate a beverage can closure if the advertising medium is designed in the form of a beverage can. This cover element can have an opening in order to introduce objects into the cavity of the inner cylinder. In this way, the advertising medium according to the invention can also be used as a money box.

Furthermore, the inner cylinder can be closed on the other side with a removable cover element, the outer diameter of which is smaller than or equal to the outer diameter of the inner cylinder. This end closed by the cover can then be inserted with the cover into the interior of the outer cylinder body.

The cavity of the inner cylinder body between the two lids then forms a storage volume, e.g. for coins when using the advertising medium as a money box or also for any other objects with which a puzzling person should be rewarded for the intellectual engagement with the advertising message.

This extremely intensive employment and the reward effect ensure that the person concerned keeps a particularly good memory of the advertising company.

A preferred embodiment is shown in the following figures. It shows:

Figure 1: An advertising medium in the form of a beverage can with ring elements which are held between two end elements;

Figure 2: a lower end element with a molded connecting cylinder;

Figure 3: an upper end element;

Figure 4: a ring element;

Figure 5: a spring ring;

Figure 6: an inner cylinder body with molded upper

Deckelelemeήt; FIG. 7: a cover element for closing the lower opening of the inner cylinder body;

Figure 8: a plan view of the upper / outer cover element of the inner cylinder body.

1 shows a sectional overview of the advertising medium 1 according to the invention in the form of an upright beverage can. Seven individual rotatable ring elements 4 are arranged here between the lower end element 2 and the upper end element 3.

An inner cylinder body 5, the upper cover element 6 of which is visible, is inserted into the outer cylinder body, which is formed by the end elements 2 and 3 and the ring elements 4.

The exact construction and mode of operation of the advertising medium according to the invention result from the illustration of the individual elements in FIGS. 2 to 7.

Figure 2 first shows a lower end element 2 to which a connecting cylinder 7 is integrally formed. This connecting cylinder 7 extends coaxially to the central axis 8 of the entire advertising medium and has at its upper end 9 a (res) hook-shaped radial projection which is arranged on a resilient area of the cylindrical connecting element. The resilience can e.g. can be realized by providing axial incisions in the cylinder wall 7a to the right and left of each radial projection, so that the hook-shaped projections are each located on a resilient tongue of the cylindrical connecting element 7.

FIG. 3 shows the corresponding upper end element 3, which has an undercut 12 on the inner circumference 11, at least in sections, into which the hook-shaped projection 10 of the connecting cylinder snap-off again can and thus ensures a firm connection between the lower and upper end element.

Between the two end elements 2 and 3, ring elements 4 can be arranged, which are accordingly rotatably mounted on the cylinder outer wall 7a of the connecting cylinder. The ring elements 4 are shown in detail in FIG.

In the illustration in FIG. 4, a ring element 4 has an upper annular guide groove 13 and a lower guide spring 14, the corresponding parts of adjacent ring elements 4 being able to mesh with one another, as shown in FIG. 1.

Between the individual ring elements 4, a spring ring 15 can be used, which lies in the guide groove 13 of a ring element 4. The spring ring 15 is shown in FIG. 5 and has periodically spaced hemispherical projections 16 on its underside and top side, which are intended to bring about a periodic locking of the ring elements 4 during rotation. Alternatively, the projections can also be designed as balls which are held within the spring ring 15.

The hemispherical projections 16 cooperate with radially extending grooves 17, which are each realized in the base of the guide groove 13 and / or the end face of the guide spring 14 of each ring element 4. The end elements 2 and 3 also have corresponding radial grooves 17, which are each V-shaped in the exemplary embodiment. FIG. 3 shows the groove 17 on the guide spring 14 of the upper end element 3.

The fact that when the ring elements 4 are twisted, the hemispherical projections 16 periodically come to rest in the radial grooves 17 due to the spring force of the spring ring 15, the locking of the ring elements 4 is brought about during rotation. FIG. 6 shows the inner cylinder body 5 with the molded-on cover element 6, which when viewed from above can represent, for example, a beverage can closure, as shown in FIG. 8.

On the outside of the cylinder body 5 radially outwardly projecting locking cams 18, which in the present case have a rectangular cross section, are arranged one behind the other in the axial direction. These radial locking cams 18 are operatively connected to an axial recess 19, which are each provided in an inwardly facing annular projection 20 of each ring element 4.

In this construction, the inner diameter of the annular projection 20 is only slightly larger than the outer diameter of the cylinder wall 7a of the connecting cylinder 7, which has a slot 21 in the axial direction through which the locking cams 18 can pass when inserted into the outer cylinder body. The inner diameter of the connecting cylinder 7 is still only slightly larger than the outer diameter of the cylinder wall 5a of the inner cylinder body 5.

The lower end 5u of the inner cylinder body 5 can be closed by a cover 22, which is shown in FIG. 7. A corresponding locking mechanism in the form of an angled guide groove 24 in the wall 7a of the cylinder body and a guide projection 25 on the cover 22 can be provided for fastening to the inner cylinder body 5. The inner volume of the inner cylinder body 5 can be closed off with the cover 22.

An opening 26 to this inner volume can be provided in the upper cover element 6, which for example in the form of a

Beverage can closure is formed. Figure 8 shows an opening 26 through which e.g. Coins can be thrown into the interior of the inner cylinder body 5, so that the advertising medium according to the invention can serve as a money box.

The function of the advertising medium can be explained as follows: After filling the inner cylinder body 5 with a gift, the latter is closed by the cover 22 and inserted into the outer cylinder body, which is formed from the end elements 2 and 3 and the ring elements 4.

For this purpose, all ring elements 4 must be rotated in such a way that the axially extending recesses 19 in the inner annular projections 20 of each ring element 4 are aligned with one another and lie opposite the axially aligned slot 21 of the connecting cylinder 7. In this particular position of the ring elements 4, advertising information displayed on the surface of the ring elements 4 is completely correctly visible. This advertising information can e.g. be a logo, other image or slogan.

In this position, the inner filled cylinder 5 can be inserted into the cavity of the connecting cylinder 7, since the sperm cams 18 slide in the slot 21 of the connecting cylinder and can pass through the recesses 19 of the inner projections 20 of each ring element 4.

After the complete insertion, all ring elements 4 are rotated relative to one another as desired, so that the ordered advertising information is puzzled on their surface and is no longer recognizable.

In this state, the advertising medium can be used as a giveaway e.g. be handed over to a person to be applied with the indication that there is still something in the advertising medium that arouses the curiosity of the person to be applied.

This person will try to pull the inner cylinder body out, which does not succeed because the locking cams hit the step surface 27 of an inner projection 20 when the inner cylinder is pulled.

Now the advertised person is required to first turn all rotatable ring elements 4 in such a way that the advertising message located on the surface is again puzzled together and is therefore legible. The person then picks up this advertising message and is rewarded because, after this combination, the locking mechanism is opened, because in this position as originally all the recesses 19 are cursed and the sperm socks 18 can pass through the recesses when the inner cylinder body is pulled out.

After the inner cylinder body 5 is removed, the cover 22 can be removed and the reward can be removed from the inside. The advertising medium is still e.g. usable as a money box with locking mechanism.

Due to the intellectual engagement with the advertising medium, the advertised person will remember the advertising message and the advertising company particularly well, so that the advertising material according to the invention ensures a better advertising success than conventional advertising media.

Claims

claims

1. Advertising medium, in particular in the form of a beverage can, comprising an outer cylinder body and an inner cylinder body (5) arranged coaxially with the outer, the inner, in particular hollow, cylinder body (5) after a locking mechanism has been released from the outer cylinder body (2, 3, 4) is removable.

2. Advertising medium according to claim 1, characterized in that the outer cylinder body (2, 3, 4) comprises at least two ring elements (4) which are arranged one behind the other coaxially to the cylinder longitudinal axis (8) and can be rotated about the cylinder longitudinal axis (8).

3. Advertising medium according to one of the preceding claims, characterized in that the outer cylinder body (2, 3, 4) has an upper (3) and a lower (2) end element, which are interconnected by a connecting element (7), in particular a connecting cylinder ( 7), are connectable / connected.

4. Advertising medium according to claim 3, characterized in that the

Connection between an end element (3) and the connecting element (7) or cylinder is a releasable snap connection (10, 12).

5. Advertising medium according to one of the preceding claims, characterized in that the inner cylinder body (5) in the outer cylinder body (2, 3, 4) can be locked and / or unlocked by rotating one or more ring elements (4).

6. Advertising medium according to one of the preceding claims, characterized in that the ring elements (4) are arranged coaxially around the connecting element (7) or the connecting cylinder (7) between the upper (3) and lower (2) end element.

7. Advertising medium according to one of the preceding claims, characterized in that a ring element (4) with another ring element (4) and / or with an end element (2, 3) is connected by groove (13) and tongue (14), in particular wherein an annular element (4) has an annular guide groove (13) on its upper side and an annular spring (14) on its lower side.

8. Advertising medium according to one of the preceding claims, characterized in that the ring elements (4) releasably latch by a locking mechanism when rotated in discrete positions.

9. Advertising medium according to one of the preceding claims, characterized in that a spring ring (15) is arranged between one ring element (4) and another (4) or an end element (2, 3).

10. Advertising medium according to claim 9, characterized in that periodically spaced balls are arranged on the spring ring (15) at periodic intervals, in particular hemispherical, projections (16) or in the spring ring (15).

1 1. Advertising medium according to one of the preceding claims, characterized in that the guide groove (13) of a ring element on its base and / or the guide spring (14) on its end face periodically spaced in the radial direction extending, in particular V-shaped grooves (17).

12. Advertising medium according to one of the preceding claims, characterized in that the inner cylinder body (5) in the connecting cylinder (7) can be inserted and locked or unlocked in this.

13. Advertising medium according to one of the preceding claims, characterized in that to form a locking mechanism at least one ring element (4) and in particular all ring elements (4) with the inner cylinder body (5) is / are in operative connection.

14. Advertising medium according to one of the preceding claims, characterized in that the inner cylinder body (5) on the outer surface of the cylinder wall (5a) has radially outwardly projecting locking cams (18) arranged one behind the other in the axial direction.

15. Advertising medium according to claim 14, characterized in that each sperm cam (18) is operatively connected to a ring element (4).

16. Advertising medium according to one of the preceding claims, characterized in that the connecting cylinder (7) in the wall (7a) has an axial slot (21) and the locking cams (18) when the inner cylinder body (5) in the connecting cylinder (7 ) is inserted, pass through this slot (21) in the radial direction.

17. Advertising medium according to one of the preceding claims, characterized in that a ring element (4) has an inwardly facing annular projection (20) and the distance between the central axis (8) and the inner annular end face (11) of the annular projection (20) is smaller is the distance of the radially outwardly facing end face of a locking cam (18) from the central axis (8) of the inner cylinder body (5).

18. Advertising medium according to claim 17, characterized in that the annular projection (20) has a recess (19) extending in the axial direction which, when the inner cylinder body (5) moves axially, causes the locking cam (18) to pass through the annular projection (20) of a ring element (4).

19. Advertising medium according to one of the preceding claims, characterized in that the inner cylinder body (5) is covered on one side with a, in particular molded, cover element (6), the outer edge of which projects in the radial direction beyond the wall of the cylinder body (5) ,

20. Advertising medium according to claim 19, characterized in that the

Cover element (6) has an opening to introduce objects into a cavity of the inner cylinder body (5).

21. Advertising medium according to one of the preceding claims, characterized in that the inner cylinder body (5) on the other side (5u) is closed with a removable cover element (22), the outer diameter of which is smaller than or equal to the outer diameter of the inner cylinder body (5 ) is.

22. Advertising medium according to one of the preceding claims, characterized in that information is shown on the individual ring elements (4) which can be puzzle-matched by rotating the ring elements (4).

23. Advertising medium according to claim 22, characterized in that the information is represented by projections on the ring elements (4) and / or end elements (2, 3), which represents Braille.

24. Use of an advertising medium according to one of the preceding claims as a money box.