WO2003102738A3 - Method and system for targeted internet search engine - Google Patents

Method and system for targeted internet search engine Download PDF

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Publication number
WO2003102738A3
WO2003102738A3 PCT/US2003/017304 US0317304W WO03102738A3 WO 2003102738 A3 WO2003102738 A3 WO 2003102738A3 US 0317304 W US0317304 W US 0317304W WO 03102738 A3 WO03102738 A3 WO 03102738A3
Authority
WO
WIPO (PCT)
Prior art keywords
search engine
targeted
advertisers
advertising
pay
Prior art date
Application number
PCT/US2003/017304
Other languages
French (fr)
Other versions
WO2003102738A2 (en
Inventor
Johann S Garcia
Larry A Greco
Steven Ng
Tony O Thompson
Original Assignee
Johann S Garcia
Larry A Greco
Steven Ng
Tony O Thompson
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Johann S Garcia, Larry A Greco, Steven Ng, Tony O Thompson filed Critical Johann S Garcia
Priority to AU2003237325A priority Critical patent/AU2003237325A1/en
Priority to CA002484136A priority patent/CA2484136A1/en
Priority to US10/513,288 priority patent/US20050256766A1/en
Publication of WO2003102738A2 publication Critical patent/WO2003102738A2/en
Publication of WO2003102738A3 publication Critical patent/WO2003102738A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/29—Geographical information databases
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Abstract

A system and method for implementation of a pay-for-placement advertising model using a targeted search engine. The present invention provides a method and system for a geographic-targeted, pay-for-placement search engine (178) which allows advertisers to direct their advertisements and Web site to geographic areas in a way which maximizes the return on their advertising expenditures. Global Positioning System ('GPS') devices may be used to provide geographic location information to the search engine. Targeted advertising campaigns may be created and managed by advertisers using search engine tools. A search engine management system allows review and management of advertiser's account activity. A fraud detection system prevents advertisers using the system from incurring charges due to improper and fraudulent use of the search engine.
PCT/US2003/017304 2002-05-31 2003-05-30 Method and system for targeted internet search engine WO2003102738A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2003237325A AU2003237325A1 (en) 2002-05-31 2003-05-30 Method and system for targeted internet search engine
CA002484136A CA2484136A1 (en) 2002-05-31 2003-05-30 Method and system for targeted internet search engine
US10/513,288 US20050256766A1 (en) 2002-05-31 2003-05-30 Method and system for targeted internet search engine

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US38466602P 2002-05-31 2002-05-31
US60/384,666 2002-05-31

Publications (2)

Publication Number Publication Date
WO2003102738A2 WO2003102738A2 (en) 2003-12-11
WO2003102738A3 true WO2003102738A3 (en) 2004-05-13

Family

ID=29712076

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2003/017304 WO2003102738A2 (en) 2002-05-31 2003-05-30 Method and system for targeted internet search engine

Country Status (4)

Country Link
US (1) US20050256766A1 (en)
AU (1) AU2003237325A1 (en)
CA (1) CA2484136A1 (en)
WO (1) WO2003102738A2 (en)

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