WO2004068299A3 - A method and system for online advertising - Google Patents
A method and system for online advertising Download PDFInfo
- Publication number
- WO2004068299A3 WO2004068299A3 PCT/US2004/001959 US2004001959W WO2004068299A3 WO 2004068299 A3 WO2004068299 A3 WO 2004068299A3 US 2004001959 W US2004001959 W US 2004001959W WO 2004068299 A3 WO2004068299 A3 WO 2004068299A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisement
- advertisements
- effective
- calculated
- click
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Abstract
A method and a system for online advertising in an advertisement auction environment. A current cost per click (CPC) for the advertisement is calculated. A click through rate (CTR) for the advertisement is calculated. An effective cost for the advertisement is calculated. Also, effective costs of a set of advertisements are calculated. The effective cost of the advertisement is compared with the effective costs of the set of advertisements to determine rankings of the advertisement and the set of advertisements. Priority statuses of the advertisement and of the set of advertisements are determined. A first set of data is transmitted to an advertiser that includes the effective cost for the advertisement, the effective costs of the set of advertisements, the rankings of the advertisement and the set of advertisements, the maximum price to the first priority status, the click through rate of the advertisement, the first rank status click trough rate.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/351,689 US20040148222A1 (en) | 2003-01-24 | 2003-01-24 | Method and system for online advertising |
US10/351,689 | 2003-01-24 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2004068299A2 WO2004068299A2 (en) | 2004-08-12 |
WO2004068299A3 true WO2004068299A3 (en) | 2004-11-25 |
Family
ID=32735832
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2004/001959 WO2004068299A2 (en) | 2003-01-24 | 2004-01-23 | A method and system for online advertising |
Country Status (2)
Country | Link |
---|---|
US (1) | US20040148222A1 (en) |
WO (1) | WO2004068299A2 (en) |
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KR100930787B1 (en) * | 2007-04-04 | 2009-12-09 | 엔에이치엔비즈니스플랫폼 주식회사 | Automatic bidding method and system |
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2003
- 2003-01-24 US US10/351,689 patent/US20040148222A1/en not_active Abandoned
-
2004
- 2004-01-23 WO PCT/US2004/001959 patent/WO2004068299A2/en active Application Filing
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Also Published As
Publication number | Publication date |
---|---|
US20040148222A1 (en) | 2004-07-29 |
WO2004068299A2 (en) | 2004-08-12 |
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