WO2004111795A3 - Facilitating the sale of ad items via the internet - Google Patents

Facilitating the sale of ad items via the internet Download PDF

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Publication number
WO2004111795A3
WO2004111795A3 PCT/US2004/018653 US2004018653W WO2004111795A3 WO 2004111795 A3 WO2004111795 A3 WO 2004111795A3 US 2004018653 W US2004018653 W US 2004018653W WO 2004111795 A3 WO2004111795 A3 WO 2004111795A3
Authority
WO
WIPO (PCT)
Prior art keywords
online
commerce
sale
classified
advertisement
Prior art date
Application number
PCT/US2004/018653
Other languages
French (fr)
Other versions
WO2004111795A2 (en
Inventor
Michael E Heene
Michael H Rieger
Original Assignee
Adpay Inc
Michael E Heene
Michael H Rieger
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Adpay Inc, Michael E Heene, Michael H Rieger filed Critical Adpay Inc
Priority to CA002529077A priority Critical patent/CA2529077A1/en
Priority to AU2004248632A priority patent/AU2004248632A1/en
Priority to EP04776489A priority patent/EP1631886A2/en
Priority to GB0526397A priority patent/GB2419442A/en
Publication of WO2004111795A2 publication Critical patent/WO2004111795A2/en
Publication of WO2004111795A3 publication Critical patent/WO2004111795A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Systems (400) and methods (310, 320, 330) for facilitating the sale of classified ad items are provided. According to one embodiment, a linkage is created between a print advertisement and an online counterpart (710). Consumers are encouraged to view and/or purchase online an item for sale in the print classified ad. For example, a graphic, text, icon or other indicia (705) may indicate the item is also accessible in an online environment. According to another embodiment, ad data for an e-commerce enabled online classified advertisement is originated by a periodical publisher via a call center and passed to the e-commerce system. In another embodiment, consumers placing an order for an advertisement are provided with multiple e-commerce selling format options (1210) that define the manner in which an e-commerce application will attempt to sell the subject of the ad. For example, the consumer may select a fixed price (1220), a negotiated price (1240), or an auction selling format (1230).
PCT/US2004/018653 2003-06-12 2004-06-10 Facilitating the sale of ad items via the internet WO2004111795A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA002529077A CA2529077A1 (en) 2003-06-12 2004-06-10 Facilitating the sale of ad items via the internet
AU2004248632A AU2004248632A1 (en) 2003-06-12 2004-06-10 Facilitating the sale of ad items via the internet
EP04776489A EP1631886A2 (en) 2003-06-12 2004-06-10 Facilitating the sale of ad items via the internet
GB0526397A GB2419442A (en) 2003-06-12 2004-06-10 Facilitating the sale of ad items via the internet

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US47810503P 2003-06-12 2003-06-12
US60/478,105 2003-06-12
US10/866,228 US7191147B2 (en) 2003-06-12 2004-06-10 Facilitating the sale of ad items via the internet
US10/866,228 2004-06-10

Publications (2)

Publication Number Publication Date
WO2004111795A2 WO2004111795A2 (en) 2004-12-23
WO2004111795A3 true WO2004111795A3 (en) 2005-12-22

Family

ID=33514196

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/018653 WO2004111795A2 (en) 2003-06-12 2004-06-10 Facilitating the sale of ad items via the internet

Country Status (6)

Country Link
US (1) US7191147B2 (en)
EP (1) EP1631886A2 (en)
AU (1) AU2004248632A1 (en)
CA (1) CA2529077A1 (en)
GB (1) GB2419442A (en)
WO (1) WO2004111795A2 (en)

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