WO2005008421A3 - High-precision customer-based targeting by individual usage statistics - Google Patents

High-precision customer-based targeting by individual usage statistics Download PDF

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Publication number
WO2005008421A3
WO2005008421A3 PCT/US2004/022260 US2004022260W WO2005008421A3 WO 2005008421 A3 WO2005008421 A3 WO 2005008421A3 US 2004022260 W US2004022260 W US 2004022260W WO 2005008421 A3 WO2005008421 A3 WO 2005008421A3
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WO
WIPO (PCT)
Prior art keywords
customer
offers
customers
individual
based targeting
Prior art date
Application number
PCT/US2004/022260
Other languages
French (fr)
Other versions
WO2005008421A2 (en
Inventor
Jesse T Quatse
Anssi Karhinen
Eric G Wasserman
Original Assignee
Leegur Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Leegur Corp filed Critical Leegur Corp
Publication of WO2005008421A2 publication Critical patent/WO2005008421A2/en
Publication of WO2005008421A3 publication Critical patent/WO2005008421A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives

Abstract

A system for distributing limited numbers of promotional offers to individual customers, the promotional offers being targeted to customers based on the customers' individual probabilities of accepting the offers in such a way that each customer can receive a limited number of offers that are estimated to be most likely to be acceptable by the customer. Customer-Based targeting analyzes each customer's past purchasing behavior relative to a master list of promotional offers made available to all customers. From that master list Customer-Based targeting selects a preset limit of promotional offers for each individual customer according to the likelihood that, given the opportunity to select any offers of the master list, each customer would prefer those few offers selected specifically for the customer. Various techniques are disclosed for providing an offer acceptance probability profile tailored for individual customers for use in the Customer-Based targeting technique. Product groupings and market segments are taken into account.
PCT/US2004/022260 2003-07-08 2004-07-08 High-precision customer-based targeting by individual usage statistics WO2005008421A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/616,486 US8412566B2 (en) 2003-07-08 2003-07-08 High-precision customer-based targeting by individual usage statistics
US10/616,486 2003-07-08

Publications (2)

Publication Number Publication Date
WO2005008421A2 WO2005008421A2 (en) 2005-01-27
WO2005008421A3 true WO2005008421A3 (en) 2005-06-16

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PCT/US2004/022260 WO2005008421A2 (en) 2003-07-08 2004-07-08 High-precision customer-based targeting by individual usage statistics

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US (2) US8412566B2 (en)
WO (1) WO2005008421A2 (en)

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