WO2005010702A3 - Improving content-targeted advertising using collected user behavior data - Google Patents

Improving content-targeted advertising using collected user behavior data Download PDF

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Publication number
WO2005010702A3
WO2005010702A3 PCT/US2004/023164 US2004023164W WO2005010702A3 WO 2005010702 A3 WO2005010702 A3 WO 2005010702A3 US 2004023164 W US2004023164 W US 2004023164W WO 2005010702 A3 WO2005010702 A3 WO 2005010702A3
Authority
WO
WIPO (PCT)
Prior art keywords
user behavior
per
behavior data
targeted advertising
collected user
Prior art date
Application number
PCT/US2004/023164
Other languages
French (fr)
Other versions
WO2005010702A2 (en
Inventor
Yingwei Claire Cui
Alexander Paul Carobus
Deepak Jindal
Stephen Lawrence
Narayanan Shivakumar
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Priority to EP04778599A priority Critical patent/EP1652045A4/en
Priority to CA002532738A priority patent/CA2532738A1/en
Priority to BRPI0412768 priority patent/BRPI0412768A/en
Priority to JP2006521164A priority patent/JP2006528388A/en
Priority to AU2004260464A priority patent/AU2004260464B2/en
Publication of WO2005010702A2 publication Critical patent/WO2005010702A2/en
Publication of WO2005010702A3 publication Critical patent/WO2005010702A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics

Abstract

A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.
PCT/US2004/023164 2003-07-22 2004-07-21 Improving content-targeted advertising using collected user behavior data WO2005010702A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
EP04778599A EP1652045A4 (en) 2003-07-22 2004-07-21 Improving content-targeted advertising using collected user behavior data
CA002532738A CA2532738A1 (en) 2003-07-22 2004-07-21 Improving content-targeted advertising using collected user behavior data
BRPI0412768 BRPI0412768A (en) 2003-07-22 2004-07-21 content targeting ad enhancement through the use of data collected on user behavior
JP2006521164A JP2006528388A (en) 2003-07-22 2004-07-21 Improvement of content-restricted advertising method using collected user behavior data
AU2004260464A AU2004260464B2 (en) 2003-07-22 2004-07-21 Improving content-targeted advertising using collected user behavior data

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US48932203P 2003-07-22 2003-07-22
US60/489,322 2003-07-22
US10/649,585 2003-08-27
US10/649,585 US20050021397A1 (en) 2003-07-22 2003-08-27 Content-targeted advertising using collected user behavior data

Publications (2)

Publication Number Publication Date
WO2005010702A2 WO2005010702A2 (en) 2005-02-03
WO2005010702A3 true WO2005010702A3 (en) 2006-05-04

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/023164 WO2005010702A2 (en) 2003-07-22 2004-07-21 Improving content-targeted advertising using collected user behavior data

Country Status (9)

Country Link
US (2) US20050021397A1 (en)
EP (2) EP1652045A4 (en)
JP (1) JP2006528388A (en)
KR (1) KR100832729B1 (en)
CN (1) CN1860496A (en)
AU (1) AU2004260464B2 (en)
BR (1) BRPI0412768A (en)
CA (1) CA2532738A1 (en)
WO (1) WO2005010702A2 (en)

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