WO2005013072A3 - System and method for segmenting and targeting audience members - Google Patents

System and method for segmenting and targeting audience members Download PDF

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Publication number
WO2005013072A3
WO2005013072A3 PCT/US2004/024234 US2004024234W WO2005013072A3 WO 2005013072 A3 WO2005013072 A3 WO 2005013072A3 US 2004024234 W US2004024234 W US 2004024234W WO 2005013072 A3 WO2005013072 A3 WO 2005013072A3
Authority
WO
WIPO (PCT)
Prior art keywords
audience member
audience
segment
profile data
audience members
Prior art date
Application number
PCT/US2004/024234
Other languages
French (fr)
Other versions
WO2005013072A2 (en
Inventor
Joseph G Wilson
Original Assignee
Tacoda Systems Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tacoda Systems Inc filed Critical Tacoda Systems Inc
Priority to AU2004262345A priority Critical patent/AU2004262345B2/en
Priority to EP04779331A priority patent/EP1649345A4/en
Priority to MXPA06006247A priority patent/MXPA06006247A/en
Priority to JP2006522011A priority patent/JP2007501454A/en
Priority to BRPI0413167-3A priority patent/BRPI0413167A/en
Priority to CA002534440A priority patent/CA2534440A1/en
Publication of WO2005013072A2 publication Critical patent/WO2005013072A2/en
Publication of WO2005013072A3 publication Critical patent/WO2005013072A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Abstract

Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.
PCT/US2004/024234 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members WO2005013072A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
AU2004262345A AU2004262345B2 (en) 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members
EP04779331A EP1649345A4 (en) 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members
MXPA06006247A MXPA06006247A (en) 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members.
JP2006522011A JP2007501454A (en) 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members
BRPI0413167-3A BRPI0413167A (en) 2003-08-01 2004-07-29 system and method for segmenting and targeting audience members
CA002534440A CA2534440A1 (en) 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US49152103P 2003-08-01 2003-08-01
US60/491,521 2003-08-01
US10/669,791 US7805332B2 (en) 2003-08-01 2003-09-25 System and method for segmenting and targeting audience members
US10/669,791 2003-09-25

Publications (2)

Publication Number Publication Date
WO2005013072A2 WO2005013072A2 (en) 2005-02-10
WO2005013072A3 true WO2005013072A3 (en) 2006-02-02

Family

ID=34108012

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/024234 WO2005013072A2 (en) 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members

Country Status (9)

Country Link
US (4) US7805332B2 (en)
EP (1) EP1649345A4 (en)
JP (1) JP2007501454A (en)
KR (1) KR20060061807A (en)
AU (1) AU2004262345B2 (en)
BR (1) BRPI0413167A (en)
CA (1) CA2534440A1 (en)
MX (1) MXPA06006247A (en)
WO (1) WO2005013072A2 (en)

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US10552865B2 (en) 2020-02-04
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