WO2005025291A3 - Identifying and/or blocking ads such as document-specific competitive ads - Google Patents

Identifying and/or blocking ads such as document-specific competitive ads Download PDF

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Publication number
WO2005025291A3
WO2005025291A3 PCT/US2004/027390 US2004027390W WO2005025291A3 WO 2005025291 A3 WO2005025291 A3 WO 2005025291A3 US 2004027390 W US2004027390 W US 2004027390W WO 2005025291 A3 WO2005025291 A3 WO 2005025291A3
Authority
WO
WIPO (PCT)
Prior art keywords
ads
identifying
document
blocking
property
Prior art date
Application number
PCT/US2004/027390
Other languages
French (fr)
Other versions
WO2005025291A2 (en
Inventor
Brian Axe
Rama Ranganath
Shivakumar Narayanan
Original Assignee
Google Inc
Brian Axe
Rama Ranganath
Shivakumar Narayanan
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Brian Axe, Rama Ranganath, Shivakumar Narayanan filed Critical Google Inc
Priority to EP04781973A priority Critical patent/EP1671083A4/en
Priority to JP2006526114A priority patent/JP2007504512A/en
Priority to BRPI0414151-2A priority patent/BRPI0414151A/en
Priority to AU2004271953A priority patent/AU2004271953C1/en
Priority to CA2537537A priority patent/CA2537537C/en
Publication of WO2005025291A2 publication Critical patent/WO2005025291A2/en
Publication of WO2005025291A3 publication Critical patent/WO2005025291A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0254Targeted advertisements based on statistics
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454Content or additional data filtering, e.g. blocking advertisements

Abstract

A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.
PCT/US2004/027390 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads WO2005025291A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
EP04781973A EP1671083A4 (en) 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads
JP2006526114A JP2007504512A (en) 2003-09-05 2004-08-24 Identification and / or blocking of advertisements such as document-specific competitive advertisements
BRPI0414151-2A BRPI0414151A (en) 2003-09-05 2004-08-24 method and apparatus for blocking advertisements
AU2004271953A AU2004271953C1 (en) 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads
CA2537537A CA2537537C (en) 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/656,917 2003-09-05
US10/656,917 US8239263B2 (en) 2003-09-05 2003-09-05 Identifying and/or blocking ads such as document-specific competitive ads

Publications (2)

Publication Number Publication Date
WO2005025291A2 WO2005025291A2 (en) 2005-03-24
WO2005025291A3 true WO2005025291A3 (en) 2006-06-01

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/027390 WO2005025291A2 (en) 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads

Country Status (9)

Country Link
US (2) US8239263B2 (en)
EP (1) EP1671083A4 (en)
JP (1) JP2007504512A (en)
KR (1) KR100893673B1 (en)
CN (1) CN1871620A (en)
AU (1) AU2004271953C1 (en)
BR (1) BRPI0414151A (en)
CA (2) CA2874013C (en)
WO (1) WO2005025291A2 (en)

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Also Published As

Publication number Publication date
AU2004271953C1 (en) 2009-05-07
AU2004271953A1 (en) 2005-03-24
US8412574B2 (en) 2013-04-02
KR20060083973A (en) 2006-07-21
CN1871620A (en) 2006-11-29
CA2874013C (en) 2017-07-04
US8239263B2 (en) 2012-08-07
EP1671083A2 (en) 2006-06-21
KR100893673B1 (en) 2009-04-20
BRPI0414151A (en) 2006-10-31
WO2005025291A2 (en) 2005-03-24
CA2537537C (en) 2015-05-05
US20120303451A1 (en) 2012-11-29
EP1671083A4 (en) 2007-01-24
AU2004271953B2 (en) 2008-06-05
US20050055271A1 (en) 2005-03-10
JP2007504512A (en) 2007-03-01
CA2537537A1 (en) 2005-03-24
CA2874013A1 (en) 2005-03-24

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