WO2005033879A3 - Automatically targeting web-based advertisements - Google Patents

Automatically targeting web-based advertisements Download PDF

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Publication number
WO2005033879A3
WO2005033879A3 PCT/US2004/031896 US2004031896W WO2005033879A3 WO 2005033879 A3 WO2005033879 A3 WO 2005033879A3 US 2004031896 W US2004031896 W US 2004031896W WO 2005033879 A3 WO2005033879 A3 WO 2005033879A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
based advertisements
web
automatically targeting
targeting web
Prior art date
Application number
PCT/US2004/031896
Other languages
French (fr)
Other versions
WO2005033879A2 (en
Inventor
Andrew Fikes
Ross Koningstein
John Bauer
Original Assignee
Google Inc
Andrew Fikes
Ross Koningstein
John Bauer
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Andrew Fikes, Ross Koningstein, John Bauer filed Critical Google Inc
Priority to AU2004279095A priority Critical patent/AU2004279095B2/en
Priority to JP2006534043A priority patent/JP2007524925A/en
Priority to CA2540805A priority patent/CA2540805C/en
Priority to BRPI0414928-9A priority patent/BRPI0414928A/en
Priority to EP04785236A priority patent/EP1678573A4/en
Publication of WO2005033879A2 publication Critical patent/WO2005033879A2/en
Publication of WO2005033879A3 publication Critical patent/WO2005033879A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A system (31) and method (110) for automatically targeting Web-based advertisements (45) is described. Advertisements (45) are identified relative to a query (39), wherein identified advertisements (45) describe characteristics (61) relative to at least one of a product and a service. The advertisements (45) are scored according to match between the query (39) and the characteristics (61) of the identified advertisements (45). At least some of the advertisements (45) are provided as Web-based content (24).
PCT/US2004/031896 2003-09-30 2004-09-29 Automatically targeting web-based advertisements WO2005033879A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
AU2004279095A AU2004279095B2 (en) 2003-09-30 2004-09-29 Automatically targeting web-based advertisements
JP2006534043A JP2007524925A (en) 2003-09-30 2004-09-29 Automatic web-based ad targeting
CA2540805A CA2540805C (en) 2003-09-30 2004-09-29 Automatically targeting web-based advertisements
BRPI0414928-9A BRPI0414928A (en) 2003-09-30 2004-09-29 automatically tagged network-based advertisements
EP04785236A EP1678573A4 (en) 2003-09-30 2004-09-29 Automatically targeting web-based advertisements

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/676,195 US8041601B2 (en) 2003-09-30 2003-09-30 System and method for automatically targeting web-based advertisements
US10/676,195 2003-09-30

Publications (2)

Publication Number Publication Date
WO2005033879A2 WO2005033879A2 (en) 2005-04-14
WO2005033879A3 true WO2005033879A3 (en) 2006-06-01

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/031896 WO2005033879A2 (en) 2003-09-30 2004-09-29 Automatically targeting web-based advertisements

Country Status (9)

Country Link
US (1) US8041601B2 (en)
EP (1) EP1678573A4 (en)
JP (1) JP2007524925A (en)
KR (1) KR100857049B1 (en)
CN (1) CN101061496A (en)
AU (1) AU2004279095B2 (en)
BR (1) BRPI0414928A (en)
CA (1) CA2540805C (en)
WO (1) WO2005033879A2 (en)

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